Holly Powers President SI Boston holly@hollypowerstravel.com
June 12, 2017
Burcin Turkkan Vice President Administration SI Atlanta burcinturkkan@useh.org
As you know, in 2017 the Skål USA Executive Committee launched a new committee: The Sponsorship & Advertisement Committee. There are 11 very elite and hardworking Skål USA members on this committee with the mission of increasing exposure for the Skål USA brand by generating funds via sponsorship(s). This committee has discussed opportunities to utilize the tools Skål USA has to achieve this mission. At this time, the primary tools selected for promotion are the Skål USA website, Skål USA newsletter and the Skål USA mobile app.
Alton Hagen Vice President Finance SI Kansas City ahagen@agendausa.com Toni Koster Vice President Membership SI Reno/Tahoe toni@zoomaway.com Dave Ryan Director Membership SI Sacramento dryan@classicvacations.com Jim Dwyer Director Membership SI Northern New Jersey jdwyer1144@aol.com Steve Richer Director PR & Communications SI Washington DC richeradvisors@gmail.com Cyndi Golden International Skål Councillor SI Fort Worth cyndigolden@gmail.com Anita Peck Senior Auditor SI Albany info@hrvtours.com Arthur Allis Junior Auditor SI Tucson arthurallis@me.com
Dear Skålleagues,
The goal is to generate income through promoting these tools in the industry. Serving this purpose the committee prepared a media kit that will go out to the industry. The committee also identified the target groups to which the media kit should be sent. It was determined that our first and most important resource is our own membership. Below you will find links to the media kit information for the Skål USA website and Skål USA newsletter. The media kit indicates information on sponsorships/advertisements, and details for our website: www.skalusa.org and our newsletter: Skål USA Journeys. The funds generated through this initiative will be used to engage the membership to grow their Skål USA clubs/membership. In order to make this initiative a win-win situation, the committee went a step further and asked the Skål USA Executive Committee to approve the sharing of 25% of the advertisement revenue directly with the Skål USA clubs that are directly involved in securing the sponsorship/advertisement on the selective Skål USA tool(s). The Committee and the Skål USA EC looks forward to YOUR support of this mission! Click here to view the Skål USA Website Media Kit Click here to view the Skål USA Newsletter Media Kit For any questions about the Skål USA media kit please contact burcinturkkan@useh.org or any of the following committee members: Marcelo Mattos - SI Orlando Kathy Hernandez - SI Orlando Richard Scinta SI Orlando William Tullman - Si Miami Jerry Max Theophile - SI Miami June Seminario - SI Atlanta Joseph Ferris III - SI Atlanta Paul Dhadda - SI Sacramento Karen Trevino - SI Arkansas Monica Ramos - SI New York Thank you and Skål!
Burcin Turkkan Vice President Administration Skål International USA | ph: (202) 898-4690 | skalusa@buses.org | 111 K Street NE, 9th Floor Washington, DC 20002