DC Metro Marketing Brief - December 2023
SUBMIT YOUR CONTENT BY MONDAY 11/27. As a vertically integrated landlord, we have a unique marketing program designed to enhance and amplify your marketing efforts. We encourage you to utilize these resources by submitting your content and monthly promotions to our team at dcmetromarketing@federalrealty.com or schedule a call with our team.
Customer-Focused Emails Federal Realty’s marketing team maintains a database of over 65,000 subscribers and engages these subscribers multiples a month with property specific emails. These emails contain merchant promotions, offers, highlights, and neighborhood activities. Want to be featured in our upcoming e-blasts? Share your plans with our team! > View Pike & Rose’s October A Email Featured: Escapology, Bluemercury, City Perch, and Bark Social. ● Delivered to more than 60,000 inboxes ● Opened over 25,000 times ● Generated over 200 clicks
SONDER/SWAY SONDER/SWAY is an in-house lifestyle brand that covers the best in fashion, food, and culture in Montgomery and Arlington counties, exclusively highlighting businesses in Federal Realty’s portfolio. On 11/1, we launched the annual SONDER/SWAY Gift Edit to over 46,000 email subscribers. Included in this year’s edit were 17 articles featuring 58 merchants and 136 products. > Explore the 2023 SONDER/SWAY Gift Edit
Fall Event Recap Thank you to all of the participating merchants who helped make our fall events a huge success. We look forward to working with you again. Let our team know what events you’re planning and how we can support. Highlights: ● PIKEtoberfest at Pike & Rose (10/1) - event attendance of 9,000+ ● Makers Market at Westpost (10/1) - attended by 100+ guests on the first Sunday of every month ● Swiftie Soiree at Shirlington (10/13) - 62 attendees, partnered with multiple restaurants and merchants ● Swiftie 360 Photo Booth at Pike & Rose (10/3) - partnered with IPIC and Hello Betty to give attendees a fun and unique experience ● Trick Or Treat events collectively raised over $4,000 for local charities Manna Food Center and Arlington Food Assistance Center!
PR and Media Support Federal actively pitches and hosts live media and TV spots and we may reach out with the opportunity to feature your brand. In Q3 of 2023, there were a total of 229 media mentions with readership coverage of 916 million. > Watch Indigo Octopus on Fox 5’s Good Day DC morning show