DC Metro Marketing December 2023 Initiatives Deck

DECEMBER 2024 EVENTS FALL EVENT RECAP INSTAGRAM TAKEOVER UPCOMING EVENTS ● ● ● ● ● ● ● ● ● ● ● ● ●

PIKE CENTRAL THANKSGIVING MARKET - PIKE & ROSE - 11/21 HELLO BETTY DRAG BRUNCH - PIKE & ROSE - 11/26 GORJANA TOYS FOR TOTS SALES EVENT - BETHESDA ROW - 11/28 HELLO BETTY BEYONCE RENAISSANCE PREGAME - PIKE & ROSE - 11/30 LIGHT UP THE VILLAGE - VILLAGE AT SHIRLINGTON - 11/30 PINSTRIPES BRUNCH WITH SANTA - PIKE & ROSE - 12/2 – 12/17 PHOTOS WITH SANTA - WILDWOOD - 12/2 BARK SOCIAL LIVE PET PORTRAIT DRAWING - PIKE & ROSE - 12/2 ARTHRITIS JINGLE BELL RUN - WESTPOST - 12/3 PALETTE 22 PAINT & SIP “STARRY NIGHTS” - VILLAGE AT SHIRLINGTON - 12/4 MON AMI GABI 12 DAYS OF CHRISTMAS - BETHESDA ROW - 12/13 PALETTE 22 PAINT & SIP “SNOWY DELIGHTS” - VILLAGE AT SHIRLINGTON - 12/18 ADDITIONAL EVENTS AND ACTIVATIONS

2024 Events You may be thinking ahead to your 2024 plans. When it comes to events, Federal Realty is ready to partner with you. From festivals to microevents and everything in between, our team can provide: ●

event equipment ○ stages, tables, chairs, tents, rentals

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marketing and PR support ○ email, social media, local media

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logistical and planning support ○ licensing, permits, setup

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operational and janitorial support ○ electrical, porters, security

Email dcmetromarketing@federalrealty.com

Fall Event Recap Thank you to all of the participating merchants who helped make our fall events a huge success.

Collectively, our Trick Or Treat events raised over $4,000 for Manna Food Center and Arlington Food Assistance Center! ● ● ● ● ● ● ● ●

Fall Movie Series at Westpost in September and October PIKEtoberfest at Pike & Rose on 10/1 Makers Market at Westpost on 10/1 Swift Soiree at The Village at Shirlington 10/13 Swiftie 360 Selfie Station at Pike & Rose on 10/13 Trick or Treat at Bethesda Row on 10/25 Trick or Treat at The Village At Shirlington on 10/28 PikeKids Trick or Treat at Pike & Rose on 10/29

We look forward to having you back next year!

Instagram Takeover Instagram takeovers are a great way to generate buzz about your brand, products, or event. Among the many benefits to a takeover is the opportunity to collaborate with our popular accounts and reach a relevant audience.

Ready to collaborate? Send your content to dcmetromarketing@federalrealty.com. ● ●

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Send a short description of your event, sale or product promotion, or food/bev offering Share 3-5 branded assets ○ reels and videos work best ○ images with copy do not perform well Include your Instagram handle name Accept the collaborator request when our post goes live Share on your stories for additional exposure

Upcoming Events PIKE CENTRAL THANKSGIVING MARKET - PIKE & ROSE - 11/21 Customers will be able to pick up turkeys, pies, breads, desserts, produce, pickles and more. Vendors will be there so you can do your last minute shopping too!

Order farm fresh turkeys in advance!

HELLO BETTY DRAG BRUNCH - PIKE & ROSE - 11/26 Don't miss out as the queens battle it out with electric, colorful, high-energy performances paired with chicken & waffles, avocado toast, mimosas, or your personal favorite dish from our brunch menu. Queens, delicious food, and good vibes, now that's how you do Sunday Brunch!

GORJANA TOYS FOR TOTS SALES EVENT - BETHESDA ROW - 11/28 In honor of Giving Tuesday, on November 28th, 10% of online and in-store sales will be donated to Toys for Tots. Your support will help less fortunate children share in the magic of the holidays.

HELLO BETTY BEYONCE RENAISSANCE PREGAME - PIKE & ROSE - 11/30 Make your way to Hello Betty for the ultimate pre-game party to Renaissance: A Film by Beyoncé playing at IPIC. Sip on Beyoncé-inspired cocktails and enjoy bar bites while DJ Divine spins all the best of Beyoncé from 5 PM - 8 PM.

Upcoming Events LIGHT UP THE VILLAGE - VILLAGE AT SHIRLINGTON - 11/30 It’s the most wonderful time of the year! Join us for Light Up The Village on Thursday, November 30th from 6-8:30 pm, featuring a tree lighting celebration, horse drawn carriage rides, a holiday makers market and more.

PINSTRIPES BRUNCH WITH SANTA - PIKE & ROSE - 12/2 – 12/17 Enjoy a Pintastic Brunch Buffet – served Saturdays and Sundays, starting December 2nd! Make sure to get a photo with Santa and enjoy a surprise gift for the table, all wrapped up in festive fun to brighten your holiday season!

PHOTOS WITH SANTA - WILDWOOD - 12/2 Get into the holiday spirit and capture cherished memories with Santa Claus himself. This is a ticketed event will be hosted in partnership with Joe & The Juice and is the perfect opportunity for families to get their holiday photos.

BARK SOCIAL LIVE PET PORTRAIT DRAWING - PIKE & ROSE - 12/2 Bring your pup (or a picture of them) for a Live Pet Portrait Drawings by Alexandra Schmeling Fine Art at Bark Social North Bethesda. Each portrait takes about 10-15 minutes and you must reserve your time prior to arriving.

Upcoming Events ARTHRITIS JINGLE BELL RUN - WESTPOST - 12/3 Wear your favorite holiday attire and together, jingle all the way to a cure! register as an individual or bring a team of friends, family, and co-workers to run, walk or stroll and spread good cheer!

PALETTE 22 PAINT & SIP “STARRY NIGHTS” - VILLAGE AT SHIRLINGTON - 12/4 Join us for a fun-filled evening of creativity at Palette 22! The nights are getting longer and colder… but just look up at the clear night sky to see the moon, stars and the tips of trees. Serenity, and wonder about the universe. Come inside and recreate your own Starry Night universe.

MON AMI GABI 12 DAYS OF CHRISTMAS - BETHESDA ROW - 12/13 ‘Tis the season! This year we’re ringing in Christmas a little early. From Wednesday, December 12 to Sunday, December 24, join Mon Ami Gabi for 12 days of exciting holiday deals and specials to kick off the most wonderful time of the year.

PALETTE 22 PAINT & SIP “SNOWY DELIGHTS” - VILLAGE AT SHIRLINGTON - 12/18 Celebrate the Holiday Season with friends and loved ones as you hone your artistic skills. Join us at Palette 22 for a fun-filled evening of painting and sipping! Stay inside with us where it’s warm and create your own masterpiece inspired by the snowy wonders of nature.

Additional Events and Activations HELLO BETTY FRIENDSGIVING - PIKE & ROSE - 11/22 RENAISSANCE: A FILM BY BEYONCE MOVIE PREMIER - BETHESDA ROW, PIKE & ROSE, VILLAGE AT SHIRLINGTON - 12/1 GEORGETOWN CUPCAKES HOLIDAY MENU LAUNCH - BETHESDA ROW - 12/1 CITY PERCH THANKSGIVING BUFFET - PIKE & ROSE - 11/23 MON AMI GABI BLACK FRIDAY EXTENDED BRUNCH - BETHESDA ROW - 11/25 SUMMER HOUSE BLACK FRIDAY EXTENDED BRUNCH - PIKE & ROSE - 11/25 CITY PERCH WINE DOWN WEDNESDAYS - PIKE & ROSE NADA NIGHTS: LIVE DJ EVERY THURSDAY 9-11 PM - PIKE & ROSE SUMMER HOUSE KIDS PIZZA MAKING CLASSES - PIKE & ROSE SUR LA TABLE COOKING CLASSES - PIKE & ROSE, WESTPOST ASTRO BEER HALL TRIVIA MONDAY - VILLAGE AT SHIRLINGTON ASTRO BEER HALL HALF-PRICED GAMES TUESDAY - VILLAGE AT SHIRLINGTON BUSBOY & POETS OPEN MONDAY MIC NIGHTS - VILLAGE AT SHIRLINGTON SAMUEL BECKETT’S TRIVIA TUESDAY - VILLAGE AT SHIRLINGTON TACO BAMBA LATE NIGHT HAPPY HOUR - VILLAGE AT SHIRLINGTON NIGHTHAWK CHARITY BINGO MONDAYS - WESTPOST OUTDOOR ICE RINK - WESTPOST

Thank You.