THE OFFICIAL MAGAZINE OF THE CRUISE INDUSTRY FOURTH QUARTER 2021
FCCA Live Events Relaunch CLIA’s New Appointment & CDC Progress USVI Welcomes Record Arrivals Through Joint Effort Full Steam Ahead on Cruise’s Environmental Efforts Aquila Shares the Keys to Success Destination & Platinum Member Updates
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CONTENTS
Features
MEETINGS & EVENTS FOURTH QUARTER 2021 WWW.TRAVELANDCRUISE.COM
10
ON THE COVER: PORT OF MIAMI
Cruise Industry Shows It Is Open for Business with Destinations and Stakeholders at the FCCA Cruise Conference Panama hosted the return of
ON LAND 18
FCCA’s keynote event and a clear sign of the focus on synergy and similar meetings and events.
Commissioner Boschulte tells destinations must work together to ensure proper protocols and shares reasons behind USVI’s record arrivals
12 FCCA Platinum Member Events Move Full Steam Ahead with Launch of FCCA PAMAC Cruise Summit What
Micky Arison, Chairman, Carnival Corporation & plc and the FCCA, called “essential to both the members and cruise line representatives,” Platinum Member events are sailing full steam ahead.
Cover Photo by Lee Smith www.LeeSmithPhotos.com
20
Chukka Adds Joy Spence Appleton Estate Rum Experience to the Mix
24
CLIA Hails White House Decision to End International Travel Ban
ON BOARD
26
CLIA Appoints New Director
14 The Cruise Industry Moves into Final Phase of Conditional Sailing Order
MEMBERS & TRAVEL AGENTS 28
16
Report Focuses on Cruise Industry’s Commitment to Environmental Technologies
Keys to Success: Connection, Communication & Beth Kelly Hatt,
President of Aquila’s Center for Cruise Excellence, shares the importance of collaboration
DEPARTMENTS
07, 09 President’s Letter
U.S. Virgin Islands Tourism Commissioner Calls for Caribbean Cruise Collaboration, Credits Tourism Success to Public-Private Partnerships
31
FCCA Platinum Member Highlights
Travel & Cruise Magazine © 2021. All Rights Reserved. Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited. To subscribe or change your address, please send requests to info@f-cca.com Florida-Caribbean Cruise Association (FCCA) 10390 USA Today Way Miramar, FL 33025 Phone: (954) 441-8881 Fax: (954) 441-3171 Published by:
In Partnership with:
The information in this publication is provided “as is.” FCCA, CLIA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA, CLIA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.
13 FOURTH QUARTER 2021 | TRAVEL & CRUISE 3
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PRESIDENT’S LETTER: FCCA
EXECUTIVE COMMITTEE Micky Arison FCCA CHAIRMAN CHAIRMAN CARNIVAL CORPORATION Michael Bayley PRESIDENT & CEO ROYAL CARIBBEAN INTERNATIONAL Thomas Mazloum PRESIDENT DISNEY SIGNATURE EXPERIENCES Richard E. Sasso CHAIRMAN MSC CRUISES (USA) INC. Frank J. Del Rio PRESIDENT & CEO NORWEGIAN CRUISE LINE HOLDINGS LTD.
FCCA STAFF Michele M. Paige PRESIDENT Adam Ceserano SENIOR VICE PRESIDENT Terri Cannici VICE PRESIDENT, OPERATIONS Omari Breakenridge DIRECTOR, DIGITAL STRATEGY & CREATIVE SERVICES Mario Aguirre DIRECTOR, MEMBERSHIP EVENTS & PROGRAMS Justin Paige DIRECTOR, CORPORATE COMMUNICATIONS & STRATEGIC MARKETING PARTNERSHIPS Bruna Milazzotto MANAGER, RESEARCH & DATA
Many are likely looking to close the books on another trying year and look ahead, but there are a few silver linings to find from 2021. While the global pandemic has certainly continued to impact us all, the industry’s resilience is again reigning and displaying the smoother seas ahead with most of our Member Lines’ ships already sailing and a full recovery expected by next year. “New normal” now also has a different meaning, as the pause and resumption have brought cruise lines and our partner destinations closer together, with a further focus on constant communication and synergy, including looking at more opportunities to work with and source from destinations, along with cruise lines now having a larger proportion of their ships in the Caribbean and Latin America, calling longer, exploring more multi-port calls, and increasing homeporting in the regions. Michele meeting with Ivan Eskildsen, Minister of Tourism, Panama Plus, many of our partner destinations also used the downtime to engage initiatives and developments for the future, with some already not only regaining their overnight tourism, but even achieving new records. Of course, FCCA has also rested on our laurels, taking the time to evaluate ways to improve and work further together with our partners. That earlier took the form of constant Zoom calls and the formation of Americas Cruise Tourism Task Force, but we have now moved full steam ahead with our live events – including the FCCA Cruise Conference, which took place in Panama from October 18-21 and will return to San Juan next June 1-3 with a revamped format focused on one-on-one meetings, and relaunching our Platinum Membership events, including the PAMAC Cruise Summit that took place from December 10-13. We know that if we keep working together, an even brighter future is on the horizon, and we are beyond grateful to all our partners for continuing our journey together and maintaining belief and support in our mission.
Michele M. Paige President FCCA
Jessica Lalama EXECUTIVE ASSISTANT Vanessa Gutierrez MEMBERSHIP ADMINISTRATOR
FOURTH QUARTER 2021 | TRAVEL & CRUISE 7
Santo Domingo feel the vibe
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PRESIDENT’S LETTER: CLIA
CLIA GLOBAL EXECUTIVE COMMITTEE Pierfrancesco Vago CLIA GLOBAL CHAIRMAN EXECUTIVE CHAIRMAN MSC CRUISES Micky Arison CHAIRMAN CARNIVAL CORPORATION & PLC Michael Bayley PRESIDENT & CEO ROYAL CARIBBEAN INTERNATIONAL Frank J. Del Rio PRESIDENT & CEO NORWEGIAN CRUISE LINE HOLDINGS Arnold Donald PRESIDENT & CEO CARNIVAL CORPORATION & PLC Richard D. Fain CHAIRMAN & CEO ROYAL CARIBBEAN GROUP Thomas Mazloum PRESIDENT DISNEY SIGNATURE EXPERIENCE Charles B. Robertson PRESIDENT & CEO AMERICAN CRUISE LINES
CLIA STAFF Kelly Craighead PRESIDENT & CEO Mike McGarry SENIOR VICE PRESIDENT, GLOBAL GOVERNMENT AFFAIRS AND NORTH AMERICAN SECRETARIAT Caroline Johnson SENIOR VICE PRESIDENT, MEMBERSHIP OPERATIONS
Welcome to this edition of Travel & Cruise. “Fortitude in the face of adversity. Unwavering commitment.” Those words are synonymous with the cruise line industry over the past 20 months as the coronavirus pandemic devasted the lives of so many people and industries, including our own. As we come close to the end of another year, we must honor the dedication of CLIA members who valiantly kept our industry afloat and exemplified the best of the best. Now, we look towards brighter days ahead. Despite the turmoil, our members kept their focus on the best practices to provide a healthy and sustainable cruise ship environment and adapted our practices to make a positive travel experiences our passengers. Through hard work and steadfast resilience, we have succeeded in achieving responsible cruise resumption in over 30 markets worldwide with over two million passengers safely enjoying cruises since July 2020. Additional markets are set to reopen in the coming months. With the help of world-class experts in science and medicine, our cruises are operating with science-backed protocols at the helm to protect our crew and passengers around the world. We are working closely with governments around the world to further facilitate smooth resumption of operations that is putting people back to work and serving as a model of responsible travel. The resumption of cruise tourism around the world is putting ships back in the water and, as a result, helping to contribute to the global economic recovery from the pandemic. We expect the cruise industry will reactivate 100% of global capacity by mid-2022. Cruising remains the best way to see the world, and we want our passengers to know they are safe traveling on our ships. Their health and safety have guided all of our work at CLIA. Throughout this pandemic, we remained dedicated to supporting and promoting that reality when we sought cruise resumption worldwide. We also continue our work towards responsible tourism practices and a more sustainable future through advancing environmental protections and being good stewards of the communities where our cruise lines visit. Thank you for all of your efforts to help our industry recover from this once-in-alifetime pandemic.
Brian Salerno SENIOR VICE PRESIDENT, MARITIME POLICY
Together in cruise,
Joshua S. Good SENIOR VICE PRESIDENT, GLOBAL FINANCE AND OPERATIONS
Kelly Craighead President and CEO
Anne Madison SENIOR VICE PRESIDENT, MARKETING AND STRATEGIC COMMUNICATIONS
FOURTH QUARTER 2021 | TRAVEL & CRUISE 9
Meetings & Events
Cruise Industry Shows It Is Open for Business with Destinations and Stakeholders at the FCCA Cruise Conference
T
he cruise industry embarked in Panama City from October 18-21 with a clear message: the cruise industry is moving full steam ahead with its restart and looking for new opportunities to partner with and invest in destinations and stakeholders for long-term mutual success. That message rang throughout the FCCA Cruise Conference, with echoes of the focus being placed by top executives of FCCA Member Lines, which represent more than 90 percent of the global ocean cruising capacity, on events and meetings like those being coordinated by FloridaCaribbean Cruise Association (FCCA). “We cannot be more honored by the continued support of our Member Lines and partners throughout the Caribbean, Mexico and Central and South America,” said Michele Paige, president, FCCA. “Constant mutual exchanges between those parties have propelled cruising’s restart in our partner destinations, and we are proud that we could again bring together cruise executives and stakeholders at our keynote event to have these exchanges in person and further develop business and relationships.” Nearly 400 attendees joined 60 high-level cruise executives from FCCA Member Lines for the Conference, which was a live and fully vaccinated event that took place in the new Panama Convention Center and featured a series of meetings,
10 FOURTH QUARTER 2021 | TRAVEL & CRUISE
workshops and networking functions. The event’s revamped format put oneon-one meetings on the main stage, with preset 15-minute sessions with participating executives to present goods and services. In fact, the event featured a total of 350 oneon-one meetings: 290 meetings between delegates and cruise executives and 60 meetings between government leaders and cruise line Presidents and CEOs. Attendees had other ample opportunities to learn from and build business with cruise executives who decide where ships call, what is sold and used onboard, and how to invest in destination products and developments. Networking functions brought together the groups in more casual environments, and workshops led by key cruise executives concentrated on topics from navigating the ‘new normal’ to developing all-encompassing and far-reaching plans, with attendees’ needs taking the spotlight through the workshops encouraging audience input. In “Top of the Lines Showcase,” Presidents, CEOs and Chairmen gave a current overview and the future view of operations in the Caribbean, Central and South America, and Mexico. The panelists included Michael Bayley, President & CEO, Royal Caribbean International; Carol Cabezas, President, Azamara; Arnold Donald, President & CEO, Carnival Corporation & plc; and Richard Sasso, Chairman, MSC Cruises USA.
“Destination Jubilation” gathered executives from the FCCA Operations Committee to highlight how cruises, guests and economic benefits are returning to cruise destinations, including the protocols and communications leading the way, and why a renewed focus is leading to new opportunities for destinations to reap the rewards of homeporting, longer stays, multi-port calls and increased sourcing and employment throughout the regions. Moderated by Russel Benford, Vice President of Government Relations for Royal Caribbean Group, panelists included Charlie Ball, Executive Vice President of Land Operations for Holland America Group; Emilio Freeman, Vice President of Itineraries & Destination for SeaDream Yacht Club; Cyrstal Morgan, Director of Deployment Planning for Princess Cruises; and Capt. Hernan Zini, Vice President of Worldwide Port Services for Royal Caribbean Group. In “Lessons Learned – Tour Operations,” members of the FCCA Shore Excursion Committee along with successful stakeholders outlined what is
required to operate tours safely as sailings return, with what has been learned from the pandemic and what steps destination partners can take to ensure the safety and quality of the tour product in their destination. Moderated by Erika Tache, Senior Director of Operations & Revenue for Shore Excursions of Carnival Cruise Line and Shore Excursion Committee Chair, panelists included Gina Dunnett, Director of Land Product Development for Azamara; Heather Householder, Manager of Shore Excursions for Holland America Group; Beth Kelly Hatt, President of Aquila Center for Cruise Excellence; Catherine Morales, Manager of Destination Experiences for Silversea Cruises; Elisa Shen, Associate Vice President of Onboard Revenue for Royal Caribbean Group; and Diego Tripaldi, Regional Director of Blue Lagoon Island / Ocean World. Additionally, the event featured private meetings including the Heads of State Forum, which joined Member Line Chairmen, Presidents and CEOs along with destination Ministers of Tourism and Prime Ministers, and an exclusive
“…THE CONFERENCE WAS TAKEN AS AN OPPORTUNITY TO COLLABORATE ON AND TRANSFORM THIS IMPORTANT SECTOR…” - IVAN ESKILDSEN, MINISTER OF TOURISM, GOVERNMENT OF PANAMA
function for Panamanian representatives and cruise executives. Panama also pulled out all the stops to showcase its products and cruise tourism potential to the prestigious audience. It offered some of the best to see, eat and
hear in the destination while displaying what it can offer not only cruise guests, but also cruise ships in terms of provisioning and homeporting ability – including through exclusive preview tours for cruise executives to see the new Amador cruise port and developments in the Colon 2000 port, such as a new duty-free shopping and leisure complex. “For Panama it was an honor to have hosted this historical event, receiving the most influential leaders of the cruise industry in our brand-new convention center,” said Ivan Eskildsen, Minister of Tourism, Government of Panama. “Eighteen months into the pandemic, the Conference was taken as an opportunity to collaborate on and transform this important sector, relaunching its new path in the midst of relevant changes in the preferences and expectations of travelers.” The Conference is one of many events that FCCA coordinates for its partners and Member Lines to stay at the forefront of information about both the cruise industry and stakeholders’ companies and destinations, along with developing bilateral relationships that lead to success for all – something more important than ever as cruise lines look to opportunities like longer stays, multi-port calls and homeporting, along with purchasing more goods directly from destinations. FCCA Platinum Members also see business hit high gears on the high seas at the annual FCCA PAMAC Cruise Summit, along with an annual landbased PAMAC Conference and Platinum events at Seatrade Cruise Global. Plus, FCCA Platinum Members receive complimentary registration for the FCCA Cruise Conference, which will next take place live in San Juan, Puerto Rico from June 1-3, 2022.
FOURTH QUARTER 2021 | TRAVEL & CRUISE 11
Meetings & Events
FCCA Platinum Member Events Move Full Steam Ahead with Launch of FCCA PAMAC Cruise Summit
F
lorida-Caribbean Cruise Association (FCCA) is moving full steam ahead in reestablishing its live events that gather Platinum Members with high-level executives from FCCA Member Lines. After scheduling meetings and networking functions for Platinum Members at Seatrade Cruise Global and providing complimentary registrations for Platinum Members at the FCCA Cruise Conference in Panama, the annual FCCA PAMAC Cruise Summit again set sail. Business and relationship development hit high gear on the high seas from December 10-13 on board Royal Caribbean International’s Freedom of the Seas, with the event launching mutual benefits through a series of meetings to discuss everything from industry trends and region-wide affairs to product promotion and member-specific topics, as well as unique networking opportunities to further foster bilateral partnerships.
12 FOURTH QUARTER 2021 | TRAVEL & CRUISE
“FCCA PLATINUM MEMBERSHIP EVENTS… ARE ESSENTIAL TO BOTH THE MEMBERS AND CRUISE LINE REPRESENTATIVES.” - MICKY ARISON, CHAIRMAN, CARNIVAL CORPORATION & PLC AND THE FCCA
“FCCA Platinum Membership events like the PAMAC Cruise Summit are essential to both the members and cruise line repreentatives,” said Micky Arison, Chairman, Carnival
Corporation & plc and the FCCA. “They join some of the industry’s most influential decision makers with significant stakeholders from the Caribbean and Latin America, which leads to positive developments for all parties.” “We cannot be prouder to again offer our live events to develop mutual growth for Platinum Members and Member Line executives,” said Michele Paige, President, FCCA. “Bringing together these two vital entities in a comfortable setting lets them better understand not only the latest happenings and offerings, but also each other, which has proven to be one of the best ways to synergistically grow and improve.” The Summit’s itinerary sparked this synergy through features ranging from sit-down dinners to one-on-one meetings between Platinum Members and cruise executives of their choice. Additionally, the long-standing PAMAC Meeting brought together the entire group to discuss operations and developments, with Platinum Members able to present any point to a panel of Member Line executives leading the meeting. Networking opportunities were also
launched during evening receptions, and tours explored not only Nassau and Perfect Day at Coco Cay, but also delved into opportunities to build stronger relationships, while helping the group better understand the evolving cruise product and destination experience – including health and safety protocols – from a passenger’s perspective. This event is one of many that the FCCA coordinates for its Platinum Members and Member Lines to stay at the forefront of information about both the industry and members’ companies and destinations, along with developing bilateral relationships that lead to success for all. Platinum Members and Member Line executives also come together at an annual land-based PAMAC Conference, with plans currently in the works for that event, along with private functions during Seatrade Cruise Global and open invitations to monthly FCCA Operations Committee meetings. Platinum Members also receive a complimentary registration for the FCCA Cruise Conference, which will next take place in San Juan, Puerto Rico from June 1-3, 2022.
FOURTH QUARTER 2021 | TRAVEL & CRUISE 13
On Board
The Cruise Industry Moves into Final Phase of Conditional Sailing Order
T
he ongoing collaboration between President Biden’s administration and the cruise industry remains essential in light of the Centers for Disease Control and Prevention’s (CDC) temporary extension of the Framework for Conditional Sailing Order (CSO). The Cruise Lines International Association (CLIA), the leading authority of the global cruise community, noted that the final phase of the CSO clearly demonstrates that the CDC recognizes the cruise industry’s successful resumption of operations through the use extensive safety protocols to monitor, detect and respond to potential cases of coronavirus (COVID-19). “We look forward to demonstrating the industry’s continued leadership in 14 FOURTH QUARTER 2021 | TRAVEL & CRUISE
this final phase of the CSO, and to carrying out a smooth transition when the order comes to an end on January 15, 2022,” said CLIA’s President and CEO Kelly Craighead. “The health and safety of cruise passengers, crew members and destinations remain the industry’s highest priority, she said. “CLIA cruise line members will be guided by science and the principle of putting people first as we work with the administration and the CDC to expand on our progress and build additional confidence in cruising as one of the safest vacation options, during the pandemic and beyond.” Craighead noted that cruises successfully have resumed in the United States through the use of enhanced
public health measures designed to mitigate the risk of COVID-19 amongst cruise passengers, crewmembers and destinations. Full resumption is critical for the economic benefit across the globe and the United States. In the U.S., the cruise industry resumption helps support nearly 450,000 American jobs and reignites local economies in places like Alaska, California, Florida, Texas, New York, and many other states that benefit from a vibrant cruise industry. These accomplishments are the result of ongoing dialogue and collaboration with the Biden Administration, as well as CLIA members’ strong commitment to making cruise a model for responsible and safe travel.
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On Board
Report Focuses on Cruise Industry’s Commitment to Environmental Technologies
T
he cruise line industry’s commitment to responsible tourism practices and implementation of new environmental technologies is outlined in a report released as cruise line members pursue net carbon neutral cruising by 2050. The Cruise Lines International Association (CLIA), the leading voice of the global cruise industry, released the CLIA Global Cruise Industry Environmental Technologies and Practices Inventory and associated Environmental Report produced by Oxford Economics (OE), an independent global forecasting and analysis firm. CLIA presented the report findings on November 8 to politicians, policymakers and other stakeholders at the 26th United Nation’s Climate Change Conference of the Parties (COP26) in Glasgow, Scotland. “While cruise has been one of the sectors most acutely impacted by the global pandemic, cruise lines remain at the forefront of the challenge to develop new environmental technologies which benefit the entire shipping industry,” said CLIA President & CEO Kelly Craighead. “Our industry is committed to pursuing net carbon neutral cruising by 2050, and CLIA and our oceangoing members are investing in new technologies and cleaner fuels now to realize this ambition.” The OE Environmental Report also addressed the need for new, alternative 16 FOURTH QUARTER 2021 | TRAVEL & CRUISE
fuels and the steps the industry is taking to support progress. Specifically, in addition to liquified natural gas (LNG), over three-quarters of the global cruise fleet by passenger capacity is now equipped to use alternative fuels. Alternative fuel sources to heavy fuel oils being developed include biodiesel, methanol, ammonia, hydrogen and electric batteries. While engineering, supply and regulatory hurdles remain before the large-scale adoption of such fuels can take place, the report noted, the cruise industry’s growing investment in new ships is facilitating the research and development of these fuels. “This report shows that the cruise industry is resilient, innovative and focused on the future,” CLIA Global Chairman Pierfrancesco Vago said. “We know that there is more to be done but the cruise industry has shown both its commitment and its capability to rise to the challenge. The cruise industry is an enabler of green maritime innovation, which will be the key to decarbonization of shipping.” The report notes that CLIA oceangoing cruise lines continue to make substantial progress across a range of areas: • Shoreside Power Capability: Cruise lines are making significant investments for cruise ships to connect to shoreside electricity, which allows engines to be turned off in port. While investment in portside infrastructure will be required,
•
•
•
ongoing collaborations between cruise lines, ports and local authorities will increase availability. LNG Fuel: The 2021 report found 52% of new build capacity will rely on LNG fuel for primary propulsion - a 3 percentage point increase in overall capacity compared to 2020. Exhaust Gas Cleaning Systems (EGCS): More than 76% of global capacity utilizes EGCS to meet or exceed air emissions requirements, representing an increase in capacity of 7 percentage points compared to 2020. Additionally, 94% of non-LNG new builds will have EGCS installed. Advanced Wastewater Treatment Systems: A total of 100% of new ships on order are specified to have advanced wastewater treatment systems and currently 74% of the CLIA oceangoing cruise line fleet capacity is served by advanced wastewater treatment systems (an increase of 4 percentage points over 2020).
CLIA member cruise lines have committed to a 40% reduction in the rate of carbon emissions across the global fleet by 2030, compared to 2008, consistent with the International Maritime Organization’s (IMO) carbon intensity reduction level of ambition. For more information, please visit https://cruising.org/en/environmental-sustainability.
NOVEMBER 2021 CLIA HIGHLIGHTS
ENVIRONMENTAL COMMITMENT, INNOVATION AND RESULTS OF THE CRUISE INDUSTRY Pursuing the goal of
net carbon neutral cruising by 2050
SHORESIDE POWER CAPABILITY Cruise ships may operate on shoreside electricity at 14 ports worldwide, reducing overall emisions while at port.
35% GLOBAL CAPACITY
22% ADDITIONAL CAPACITY
82% NEW SHIPS
are fitted to operate on shoreside (an increase of 2.3 percentage points over 2020)
to be retrofitted with shoreside electricity systems
on order will be fitted with shoreside electricity systems
LIQUIFIED NATURAL GAS (LNG) LNG has virtually zero sulfur emissions, a 95% to 100% reduction in particulate emissions, an 85% reduction in NOx emissions, and up to 20% reduction in greeenhouse gas emissions.
26 LNG-POWERED
52% NEW CAPACITY
4 ships already launched and 22 ships currently on order or under construction
committed to rely on LNG for primary propulsion (an increase of 3 percentage points over 2020)
EXHAUST GAS CLEANING SYSTEMS (EGCS) EGCS reduces sulfur oxide levels by as much as 98%, a typical total particulate matter reduction of 50% or more, including elemental and organic carbon and black carbon, and nitrogen oxides by up to 12%.
76% GLOBAL CAPACITY
94% NEW CAPACITY
utilizes EGCS to meet or exceed air emissions requirements (an increase of 7 percentage points over 2020)
not relying on LNG will have EGCS installed (similarly high in previous years)
ADVANCED WASTEWATER TREATMENT SYSTEMS (AWTS) AWTS systems utilize advanced tertiary-level treatment to generate effluent discharges often equivalent to best shoreside treatment plants and, consistent with CLIA policy, well beyond international requirements.
100% NEW CAPACITY
74% GLOBAL CAPACITY
up from 99% in 2020
is served by advanced wastewater systems (an increase of 4 percentage points over 2020) Data as of 2021-09-01 https://cruising.org/en-gb/Environmental-Sustainability
18 FOURTH QUARTER 2021 | TRAVEL & CRUISE
On Land
U.S. Virgin Islands Tourism Commissioner Calls for Caribbean Cruise Collaboration, Credits Tourism Success to Public-Private Partnerships
“THERE HAS TO BE A COLLABORATIVE EFFORT AMONGST US IN THE CARIBBEAN ON HEALTH PROTOCOLS…”
U.S. Virgin Islands Commissioner of Tourism Joseph Boschulte (right) with Arnold Donald, CEO of Carnival Corporation, and Michele Paige, President of the Florida-Caribbean Cruise Association, at Seatrade Cruise Global
“One destination does not make an itinerary,” said U.S. Virgin Islands Commissioner of Tourism Joseph Boschulte as he highlighted the importance of greater collaboration among Caribbean destinations and cruise line partners to ensure the safe and successful return of cruises to the region. Speaking at the 35th edition of Seatrade Cruise Global in Miami, Commissioner Boschulte said it is important for travelers to feel safe at every destination they visit, and working with other destinations is essential to ensure that happens. “There has to be a collaborative effort amongst us in the Caribbean on health protocols because if a destination does not have effective protocols in place, that impacts not only the ship, but also the next destination as well,” he commented. Commissioner Boschulte reflected that while the stayover sector performed well for the U.S. Virgin Islands throughout most of the pandemic, the destination and the region suffered a setback in the cruise sector. “We didn’t have ships arriving for about 15 months before welcoming Celebrity Edge to St. Thomas in July,” he recalled. “What we have on the books for this
year is obviously better than when we were at zero, but next year we expect to have significantly more calls,” an optimistic Commissioner Boschulte noted. During the gathering of cruise industry stakeholders, the U.S. Virgin Islands Port Authority (VIPA) and Royal Caribbean signed a Memorandum of Understanding for the development of the cruise industry in the Territory. “Partnerships are critical to our development and this agreement is a good sign for our cruise business and tourism development overall,” said the Territory’s tourism leader as he underscored the importance of the Miami conference in revitalizing the sector. The USVI delegation to Seatrade included representatives of the Department of Tourism, VIPA, The West Indian Company Limited, and members of the Virgin Islands Legislature. The team showcased the Territory’s culture with the sounds of steelpan music accompanied by mocko jumbie and Carnival dance performances. Visitors to the booth received locally produced tarts as well as Virgin Islands-made hand sanitizers and USVI-branded face masks.
Additionally, Commissioner Boschulte credited U.S. Virgin Islands’ ability to survive and thrive during the worldwide COVID-19 crisis to synergistic public-private partnerships. During a panel discussion on public-private collaboration at the Caribbean Hotel & Resort Investment Summit (CHRIS), Commissioner Boschulte recognized the importance of working together with other government entities such as the Department of Health, as well as business owners and employees alike, particularly in the tourism and hospitality sectors, to ensure that protocols and policies are understood and enforceable. “A big part of our success has been our relationship, led by our governor Albert Bryan Jr., with our private sector people,” the Commissioner stated. “As government, we can set protocols. However, it’s not only the government’s responsibility to enforce the protocols; it’s the business owners, the hotel owners, the managers, the restaurant and bar managers’ job to keep the entire economy humming.” Commissioner Boschulte believes the U.S. Virgin Islands has been able to record notable successes such as record numbers of visitor arrivals because of the leadership’s decision early in the pandemic to “manage the virus and not run from the virus” and proactive moves to protect both lives and livelihoods, in an economy that is heavily dependent on its tourism sector. FOURTH QUARTER 2021 | TRAVEL & CRUISE 19
On Land
Chukka Adds Joy Spence Appleton Estate Rum Experience to the Mix
“When most people think of rum, they think of Jamaica, and when one thinks of Jamaican rum, everyone’s first thought is Appleton Estate Jamaica Rum. We at Chukka are honored and excited to have had the opportunity to be selected as the General Sales Agent for the Joy Spence Appleton Estate Rum Experience,” stated John Byles, Executive Director of Chukka Caribbean Adventures (Chukka). “Chukka Caribbean Adventures is the number one tour company in Jamaica, and Appleton is the most popular premium aged rum in Jamaica and one of the most popular in the world; it was a perfect marriage. We 20 FOURTH QUARTER 2021 | TRAVEL & CRUISE
are both Jamaican to our core, and proud to share our country, its products and services to local and foreign visitors. We are confident that this relationship with Appleton will bring more visitors to the property and allow the Appleton Estate to continue to highlight their rum and estate tour.” Chukka is the Caribbean’s largest nature- adventure tour operator with headquarters in Jamaica and operations also in Barbados (where they have recently acquired the concession to operate the iconic Harrison’s Cave), Belize, Dominican Republic, and Grand Turk. The addition of this new tour product at Appleton
continues to highlight two of Chukka’s post-Covid goals by focusing on investing in unique assets that can benefit from their forty years of destination defining experiences and expanding their footprint throughout the Caribbean. Cruise guests to Montego Bay will now be able to explore the famed Jamaican South Coast like never before. From dispatch, guests will be whisked away in the “Appleton Express” themed bus with a dedicated Chukka guide to provide the historical background on your personalized journey leading up to the experience of one of Jamaica’s oldest rum distilleries. The tour rambles through
scenic country roads towards Jamaica’s Cockpit country, where many runaway slave towns were established, because of the distinct geography, that not many visitors have had the opportunity to experience first-hand. Marc Melville, CEO Chukka, elatedly explained: “We cannot tell you how excited we are to bring cruise passengers and resort guests to visit the Appleton Estate. Since my first visit to the property MANY years ago, it has been my dream to have Chukka team up with Appleton and create various experiences that include a stop at Appleton.” Upon arrival to the Joy Spence Appleton Estate, which was named after the world’s first female master rum blender, visitors begin their journey with a cocktail and a documentary about the process of rum making. They will then begin the journey to discover how they craft their exquisite Appleton Estate Jamaica Rums, from cane to cocktail. This tour is an authentic, multi-sensory, educational, and fun journey where visitors will have a chance to see, touch and taste their way through the unique rum making process. In 2020, the estate was reopened following a $7 million investment in the property to truly highlight the beauty of the site and focus on the guest rum experience. Marc further stated that “we have a mantra at Chukka – ‘It’s Time to Play!’ – and I challenge all of our employees, each and every day, to look for opportunities of where we can bring that mantra. We are constantly looking for new opportunities to expand where we can bring visitors to new venues in Jamaica and around the Caribbean. We love to have fun, and that enthusiasm allows our guests to leave their vacation with a lifetime of memories and priceless experiences.” The Chukka team looks forward to welcoming cruise guests to join them on their next trip to Montego Bay to learn more about Jamaica, its history, and one of their most-beloved assets, Appleton Rum. Also, continue to be on the lookout for additional Chukka projects that should be joining the portfolio in the near future. FOURTH QUARTER 2021 | TRAVEL & CRUISE 21
Free to explore
Cruising
CLIA Hails White House Decision to End International Travel Ban
T
he Cruise Lines International Association (CLIA) and the travel and tourism sector applauded the Biden administration’s decision to lift international travel restrictions on fully vaccinated travelers entering the United States. Nearly 20 months after the U.S. implemented a strict ban on international travel to the United States in an effort to stem the spread of the coronavirus outbreak, the administration announced, in an executive order, new rules that shifted the country-by-country restrictions to adopt an air travel policy relying primarily on vaccination to promote the safe resumption of international air travel to the U.S. The previous rule – lifted on November 8 – barred access to the U.S. for non-U.S. citizens who within the past 14 days had been in the UK, Ireland, China, India, Iran, South Africa and Brazil. 24 FOURTH QUARTER 2021 | TRAVEL & CRUISE
“It is in the interests of the United States to move away from the country-by-country restrictions previously applied during the COVID-19 pandemic and to adopt an air travel policy that relies primarily on vaccination to advance the safe resumption of international air travel to the United States,” the executive order noted. “The lifting of these travel restrictions is welcomed news for the cruise industry,” CLIA’s President and CEO Kelly Whitehead said. “Our members look forward to welcoming international travelers, including from the United Kingdom and the European Union, back to the United States while continuing to prioritize public health and safety.” The cruise industry is an important driver of international visits to the United States, prompting approximately 2.5 million international visitors to travel to U.S. to embark on a cruise in 2019, representing nearly 18 percent of all U.S. cruise
embarkations. International cruise visitors to the United States spend $4.5 billion annually on hotel stays, transportation, food, retail and other U.S. businesses and support nearly 60,000 American jobs. Under the new rules, airlines will be required to check the traveler’s vaccination status before allowing the person to board the plane. The vaccination proof must come from an “official source” and must be cover a vaccine dated two weeks prior to departure. Vaccines approved by U.S. health regulators will be accepted. Unvaccinated travelers, including Americans, must show a negative Covid test taken within one day of departure. While children under 18 are exempt from the vaccination requirement, they must show a negative test taken within three days of travel. Other exemptions include people who medically are unable to receive the vaccine and emergency travelers who do not have timely access to a vaccine.
GLOBAL CRUISE INDUSTRY RESUMPTION OVERVIEW
Updated 15 September 2021
SINCE RESTART BEGAN IN JULY 2020 Over 2 MILLION PASSENGERS have sailed
30+ COUNTRIES reopened
Nearly 80% of CLIA ocean-going capacity projected to be in operation by EOY
500
SHIPS RESTARTED
2020
2021
100%
2022
400
80% CAPACITY RESTARTED (%)
July 2020 – Aug. 2021
Sept. 2021 – June 2022
100
20%
0
0%
OC
SE
AU
JU
T NO V DE C JA N FE B M AR AP R M AY JU NE JU LY AU G SE PT * OC T* NO V* DE C* JA N* FE B* M AR * AP R* M AY * JU NE *
40%
PT
200
G
60%
LY
300
* projected
CLIA CRUISE LINES ARE LEADING THE WAY WITH UNMATCHED SAFETY MEASURES
TESTING
VACCINATION
MASK-WEARING
CONTACTLESS TECHNOLOGY
PHYSICAL DISTANCING
82% of cruisers say they will cruise again +9% SINCE JUNE 2020
ADVANCED VENTILATION
RESPONSE PLANS
MEDICAL PERSONNEL
62% of non-cruisers say they are open to cruising +6% SINCE JUNE 2020
CLEANING & SANITATION
On Land
CLIA Appoints New Director General for Europe
M
arie-Caroline Laurent – who has a wealth of experience in European transport policy – will assume the role of Director General for Europe for the Cruise Line International Association (CLIA), the world’s largest cruise industry trade association announced. Laurent, who replaces Ukko Metsola in the CLIA position, has worked in leadership roles at the International Air Transport Association (IATA) for nearly a decade, including serving as assistant director for EU Affairs. She also engaged in policy development for the Association of European Airlines as well as served as a parliamentary adviser at the European Parliament and as senior policy officer at the American Chamber of Commerce to the EU. “I want to thank Ukko Metsola for his leadership in Europe during a critical transitional period as cruise operations have continued a phased return to service,” CLIA President and CEO Kelly Craighead said. “I’m delighted to welcome MarieCaroline Laurent who will draw on a
26 FOURTH QUARTER 2021 | TRAVEL & CRUISE
wealth of experience within the European transport policy arena to showcase cruise
at the heart of sustainable tourism and demonstrate its value to the wider maritime sector,” Craighead said. “With extensive experience interfacing with EU Institutions, Marie-Caroline will be well positioned to continue to build CLIA’s engagement on European policy issues within Brussels.” Determined to make a positive impact on transport and tourism sectors supporting businesses and livelihoods in every European country, Laurent said, “I’m looking forward to working together with cruise lines, our industry partners and policymakers to help drive Europe’s leadership in building a truly sustainable transport and tourism industry in Europe. Transport is one of the world’s most innovative industries and cruise ship building is at the heart of the European economy. Cruise lines are at the forefront of green maritime innovation and are well positioned to help the EU to drive green growth.” Metsola will stay on as a transition adviser to Laurent until the end of 2021 before his planned return to the Royal Caribbean Group.
A new partner on board brings more choices on shore. Two paths coming together with a steady goal can broaden horizons for all. Through a shared vision and passion for the cruise industry, Florida-Caribbean Cruise Association (FCCA) and ExcursionInsurance.com have joined paths. As the new administrator of the FCCA Global Tour Operator Insurance Program, ExcursionInsurance.com provides tour operators with the coverage they need to grow their business—and enhance the destination experience.
To learn more about how this partnership can benefit you, contact our experts today. Ken Furlow Global Development Officer M: 786.351.3408 ken@excursioninsurance.com
Members & Travel Agents
Keys to Success: Connection, Communication & Training By Beth Kelly Hatt, President, Aquila’s Center for Cruise Excellence, the FCCA’s Official Training Partner
O
f the many lessons learned through this pandemic, one is how much people continue to value connection. So many of us through the pandemic have been focused on connection and collaboration, and it will be so important for this to continue as we all get back to business. As itineraries are planned, shore excursions evolve, and cruise destinations develop in response to the needs of today and the projections for the future, connection and collaboration will be critical. At the FCCA Conference in Panama in October, collaboration, communication, and training were the focus of conversations. We learned the outlook for the future of cruise is strong and we were told to get ready for a roller coaster ride as ships continue to be built and demand continues to increase. The key to successful connection and collaboration is communication. As collaborations increase, the need for better communication becomes more important. We need to ensure our communication plans and strategies are solid, and include all key audiences, from our cruise line clients and stakeholder partners to our frontline teams that are engaging with our guests in our destination, and the community at large. And we need to make sure that we consider training. As we talk of the need to be fluid and flexible to change, as we prepare to get back to business with teams who may be new or have been out of work for months, and as we strive to ensure we are delivering excellent service to our cruise line clients and their guests, we need to have training strategies and plans in place. At Aquila, we continue to work with destinations to build training strategies and plans for long-term success. Our approach includes a needs assessment to help guide the development of a training strategy, and we collaborate with each destination to develop a customized and sustainable strategy that works. We’ve not stopped training through the pandemic – many destinations have used the time to invest in their people, and over the last 28 FOURTH QUARTER 2021 | TRAVEL & CRUISE
eighteen months, Aquila has virtually trained over 10,000 people throughout the Caribbean and Central America. And we’ve learned so much from working with the amazing people in these destinations. We’ve learned that we can create moments of connection while training virtually, and we can help teams connect. We’ve seen the importance of collaboration among the cruise partners in a destination, and of communication with all the people that affect the cruise experience in a port of call. We’ve learned that with innovation and creativity, we can reimagine shore excursions and create new experiences that provide our guests with that valuable connection to the people and places they visit. And we’ve seen that when we tap into our special heritage and culture, offering experiences that are authentic to who we are, and deliver excellent service, we can create magical connections for our guests. As we start to travel to destinations again, we are seeing that training strategies are now including a blend of virtual and in person training. Cruise destinations
and their stakeholder partners have experienced the value of training both virtually and in person and are finding their budgets can achieve more with a blend of both. This is a trend in training that we may see continue, and with Aquila’s approach to collaborating with destinations and building a training strategy that works, this can ensure your plan is right for you. The official training partner of the FCCA since 2010, Aquila’s training is complemented by the fact that we are also a tour operator and destination marketer for the cruise industry in our very own “Living Lab” in the port of Saint John, Canada. We do what we teach, and our training programs continue to evolve and respond to the changing needs of this dynamic industry. We’re looking forward to a bright future for our cruise destinations, and we’re honored to continue to collaborate on training strategies to support that. Beth Kelly Hatt is the President of Aquila’s Center for Cruise Excellence, the FCCA’s official training partner. Contact Beth for more information at Beth@CruiseExcellence.com.
Cruising
Members & Travel Agents Port St. Maarten Group Does It Again, Now Also Seatrade Cruise Award Winner
Port St. Maarten Group received the 2021 Seatrade Cruise Award in the category #WeAreBack – Onshore at the 35th annual Seatrade Cruise Global. The awards are the global cruise industry’s most distinguished program. Port St. Maarten has tirelessly worked to position itself as a top port of choice and as a trusted partner to the cruise lines. Being able to facilitate throughout the pandemic and the collaboration in having the Port ready
DOMINICA’S CRUISE RESUMPTION Since the resumption of cruise, Dominica has received a total of 10 cruise calls, translating to a total of 4,533 cruise passengers. Friday, October 1 marked the official start of the island’s 2021/2022 cruise season. Tours to the island’s signature sites such as the Emerald Pool and Trafalgar Falls, along with activities such as whale watching, snorkeling and river tubbing, were most enjoyed by the cruise guests as part of a managed experienced. Dominica Awaits your visit.
for business led Port St. Maarten to being the first port in the region to host commercial ships, and the homeporting of Celebrity Cruises’ Celebrity Millennium was the largest homeporting vessel to date to participate in operations at the country’s main seaport. For more information about the destination, visit www.vacationstmaarten. com, www.facebook.com/portstmaarten or www.portstmaarten.com.
CRUISING INTO PORT ZANTE, ST. KITTS Captivating, verdant terrains, crisp, cool Caribbean breeze, rich Caribbeancultured architecture – a feeling of reverential wonder while sailing into Port Zante, St. Kitts. The world class twin berth cruise port, Port Zante is one of the newer and upscale cruise ports in the Caribbean. The St. Christopher Air & Sea Ports Authority has invested heavily in the upgrade of the Port Zante Cruise Terminal, including the addition of a now completed and fully functional second cruise pier.
BONAIRE WELCOMES RETURN OF CRUISES WITH CELEBRITY EQUINOX In September Bonaire welcomed Celebrity Equinox as the first cruise ship to return after 18 months of a full stop due to the pandemic. The captain and crew received a water salute, a small ceremony and various gifts. Bonaire expressed its delight and optimism for the months ahead. Furthermore, local businesses were all smiles because the cruise tourism industry offers economic prosperity for all and is also a way to inspire the cruise visitors to return for a longer stay.
GOURBEYRE BEACH DEVELOPMENT WITH ODYSSEA PROJECT The Blue Ocean Plan launched by the Regional Council for a three-year period aims to redevelop 25 beaches along Guadeloupean coast. In October, ODYSSEA Project of more than 400,000€ started to make the coastline of Rivière-Sens at Gourbeyre a site of hiking, discovery and swimming, with a bike path and a first aid and beach monitoring station. This contributes to seaside tourist activity organization while preserving the environment and island’s natural heritage. FOURTH QUARTER 2021 | TRAVEL & CRUISE 31
Members & Travel Agents Panama Convention Center Inaugurated with FCCA Cruise Conference, Amador Cruise Port to Enhance Connectivity
Inaugurated at the FCCA Cruise Conference, the Panama Convention Center has capacity for up to 25,000 people, a first-world structure with two main entrances: one facing the Panama Canal and the other facing the city. Panama’s enviable connectivity,
further improved with the new Amador Cruise Port, will soon provide Panama with two ports, one at each end of the Canal. Furthermore, cruise lines have additional incentives to consider Panama as their homeport: the reimbursement of the Canal crossing.
EL SALVADOR’S VACCINATION PROGRESS El Salvador is one of the countries with great part of the population fully vaccinated, approximately 51%. Also, we follow strict biosafety measures, such as the use of face masks and social distancing. This makes El Salvador one of the safest countries to visit! The entry requirements are to present a complete vaccination certificate or a negative PCR, LAMP or NAAT test. Visit El Salvador.
Cruise Industry Back in Full Force at Port of Los Angeles The Port of Los Angeles is pleased to welcome back our cruise partners back to the World Cruise Center. In September, Princess Cruises’ Grand Princess became the first cruise vessel to depart Los Angeles since March of 2020. In October, Majestic
Princess made its maiden cruise from Los Angeles. With Princess Cruises, Royal Caribbean Cruises and Norwegian Cruise Line all with full schedules from Los Angeles, the Port anticipates a record 200 cruise ship calls in 2022. PORT OF GALVESTON TO HOMEPORT NORWEGIAN CRUISE LINE’S LATEST SHIP, NORWEGIAN PRIMA, IN 2023 Norwegian will debut its “most in-demand" cruise ship ever, Norwegian Prima, in winter 2023. She will be homeported in Galveston, sailing seven-day voyages to the Western Caribbean. Rodger Rees, Galveston Wharves port director and CEO, said, “We’re thrilled that Norwegian Cruise Line chose Galveston, the fourth most popular cruise port in the U.S., to be home to its latest and greatest ship.”
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Members & Travel Agents
JAXPORT WELCOMES OCEAN EXPLORER FOR PORT-OF-CALL VISIT The Jacksonville Port Authority ( JAXPORT) recently hosted the passenger vessel Ocean Explorer for a port-of-call visit. The luxury expedition vessel’s 54 passengers had the chance to experience excursion opportunities in Northeast Florida during this one-time itinerary originating in Nassau, Bahamas. JAXPORT’s Cruise Terminal is ready for the safe return of regular cruise service with enhanced cleaning protocols in place in accordance with CDC guidelines.
COSTAMED ADDS OPTOMETRIST CONSULTATIONS Increasing the services according to the crew members’ needs, now Costamed offers Optometrist consultations. Get your exam done in Cozumel and receive your glasses during your contract in Western Caribbean. Costamed also features dental services for special prices to keep on celebrating your return to the sea. If you belong to the medical team on board, remember that Costamed works with almost all international supplementary insurance companies. Contact us at crewmember.specialist@costamed.com.mx
STARBOARD CRUISE SERVICES ENHANCES OFFERINGS Starboard Cruise Services continues to reimagine retail through new product offerings, technology enhancement and engaging experiences that amplify guests’ memorable voyages. Through digital touchpoints, along with immersive events and luxury brand activations, Starboard creates the next era of cruise shopping on board Royal Caribbean, Celebrity Cruises, Carnival Cruise Line, Costa Cruises, Norwegian Cruise Line, Dream Cruises, Crystal Cruises and Silversea. Starboard recently expanded its client portfolio by welcoming two new partners: Azamara and Holland America!
Seatrade Cruise Global Celebrates 35th Anniversary
PORT CANAVERAL, A BEST-INCLASS CRUISE PORT Port Canaveral is a best-in-class cruise port, hosting nearly 5 million passengers annually through our state-of-the-art terminals. We are proud to be homeport for some of the world’s best known, most popular and technically sophisticated cruise ships. Cruise guests love our easy access, ample parking facilities, and efficient arrivals and departures. Our long-standing commitment to continuous improvement and customer service excellence delivers consistently high-quality guest experiences.
September saw Seatrade Cruise Global celebrate 35 years of hosting the cruise community with an in-person event at the Miami Beach Convention Center and a complementary virtual event embracing cruise professionals around the world. Event
manager, Emma Bond, commented, “It was fantastic to see the domestic audience in Miami, and we are hugely excited about reuniting them with international attendees at the next Global event in April 25-28, 2022.”
FOURTH QUARTER 2021 | TRAVEL & CRUISE 33
Where adventure is more unique than you imagine
When the serenity of a peaceful pier is brought to life with the laughter and happiness of youth that’s the moment when adventure happens. What will your unique adventure be? Discovering a cavern in the North? A garden in a gully? Or the top of an age-old deep-sea volcano on the East Coast? Find your adventure and so much more in beautiful Barbados.
It’s time to feel the embrace of the sun on your face, our historic trails under your feet, and our endless white sand between your toes. It’s time to book. Find out more at DiscoverPuertoRico.com/travel-professionals.
Puerto Rico
Río Camuy Cave Park,
PARADISE AWAITS. IT’S TIME FOR PUERTO RICO.