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On Land Saint Lucia Setting History and Cruising to a Bright Future

Photo by @virgincharteryachts [IG]

BVI IS BACK The British Virgin Islands is in the middle of a major tourism rebound, with figures from the first half of 2019 showing results to the tune of 900% and 93.5% increases – and proof that the destination has recovered over the two years since Hurricanes Irma and Maria. According to data from the Caribbean Tourism Organization, the British Virgin Islands welcomed 172,776 stayover tourist arrivals in the first half of 2019—a 93.5% increase compared to 2018—and 352,768 cruise guests, representing a nearly 900% jump and the highest increase in cruise tourism of any Caribbean destination. Those numbers—and further proof of a strong recovery—coincide with numerous hotel reopenings and charter sailing and yachting operations that continue to strengthen. And the numbers and destination will continue to get stronger with new planned initiatives and more hotel reopenings. In January, the historic and signature Rosewood Little Dix Bay will relaunch with two pools, beach access, spa, fitness center and food and beverage concepts including the Sugar Mill eatery, the “wholesome slow food”-focused Pavilion; the Rum Room, an open-air rum bar; and The Reef House, offering a farm-to-table culinary experience. 58 FOURTH QUARTER 2019 | TRAVEL & CRUISE

From records like the largest increase in visitor arrivals to date and multiple awards from Condé Nast Traveler, to future tourism planning and an MOU establishing a long-term concession agreement and a new cruise port in Vieux Fort, Saint Lucia had a quarter full of historic news and proof of a bright future. Following a July that recorded not only the highest number of visitor arrival figures ever for July, but also for any one-month period in the island’s history—with 42,773 visitors, an increase of 13% or roughly 5,000 additional visitors from July 2018—Saint Lucia recorded its largest increase in visitor arrivals to date in September. Captured figures indicate that Saint Lucia received 21,608 stay-over visitors in September, a 15% increase from 2018 and the largest percentage increase for the year. Saint Lucia also received multiple Condé Nast Traveler 2019 Readers’ Choice Awards, with Saint Lucia recognized as the #8 Island in the Caribbean Photo by @thedangerz [IG]

& Atlantic, while seven resorts in the destination were named in the Top 50 Resorts in the Caribbean Islands list. Resorts earning a spot on the Top 50 Resorts in the Caribbean Islands list include Jade Mountain (#15); Sugar Beach, A Viceroy Resort (#17); Cap Maison (#20); Anse Chastanet Resort (#27); Ladera Resort (#33); The Landings Resort and Spa (#34); and Rendezvous Resort (#49). Not one to rest on its laurels, Saint Lucia is also studying up for 2020 tourism planning. The Ministry of Tourism, Information and Broadcasting, Culture and Creative Industries is working with the Department of Statistics to conduct a study to assess the economic impact of tourism on the local economy. With an official report to be prepared by April 2020, the aim is to develop government policies and sectoral initiatives that are better geared towards improving competitiveness and overall development of the sector that are directly linked and dependent on the tourism industry.

Profile for Florida-Caribbean Cruise Association

Travel & Cruise 4th Quarter 2019  

4th quarter edition of Travel & Cruise Magazine. Published quarterly, Travel & Cruise is the official magazine of the FCCA, CLIA and the cru...

Travel & Cruise 4th Quarter 2019  

4th quarter edition of Travel & Cruise Magazine. Published quarterly, Travel & Cruise is the official magazine of the FCCA, CLIA and the cru...

Profile for fcca