29th Annual FCCA Cruise Conference & Trade Show Event Program

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TABL E OF CO NT ENTS Message from the FCCA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Message from the Governor of Sinaloa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Cruise Executives in Attendance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Conference Workshops • Wednesday, November 8th . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 • Wednesday, November 8th. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 • Thursday, November 9th . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 • Thursday, November 9th . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Spotlight on Mazatlán . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Strategic Destination Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Conference Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

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Florida-Caribbean Cruise Association 10390 USA Today Way, Miramar, Florida 33025 Phone: (954) 441-8881 • Fax: (954) 441-3171 E-mail: info@f-cca.com • Website: www.f-cca.com Qualifications of Delegate/Attendee FCCA, in its sole discretion, determines whether a prospective Delegate/Attendee is eligible to participate in the event. Eligibility is generally limited to persons or firms who supply products and services to the cruise industry or are in good standing with the cruise industry and the FCCA. Applicants who have not previously exhibited at/attended the event may be required to submit a description of the nature of their business. The FCCA reserves the right to exclude or remove any person/company whose presence or behavior is undesirable and/or potentially unlawful, harmful, disrespectful and/or causing a nuisance to other Delegates/Attendees, and the FCCA may exercise such right at its absolute discretion, notwithstanding that any such person is the employee, agent, permitted contractor of or in any way associated to the Delegate/Attendee. Detailed terms and conditions are available at www.f-cca.com.







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Michele M. Paige

CEO, Florida-Caribbean Cruise Association

Micky Arison

Chairman, Carnival Corporation & PLC Chairman, FCCA

On behalf of Florida-Caribbean Cruise Association (FCCA) and our Member Lines, I welcome you to the FCCA Cruise Conference in amazing Mazatlán, State of Sinaloa, Mexico. This event is poised to be pivotal in helping attendees foster relationships and understanding to improve their cruise tourism business, and we have seen that communication and collaboration are more important than ever. By working together, we will continue to build back even better. We probably all know that cruise tourism is sailing full steam ahead and outpacing land-based vacations. This impressive recovery was only possible because of that constant communication and collaboration between cruise lines and destinations – something that has not only continued, but also evolved in the wake of the pandemic. This event will offer a boatload of these opportunities throughout the business sessions, including oneon-one meetings and workshops, and networking opportunities during social functions – all geared to put attendees in direct contact with cruise executives that decide where ships call, what sells on board and how to invest in destination products and infrastructure. Better yet, these executives will be on hand specifically to help attendees do more business with the cruise industry by addressing specific issues regarding the Caribbean, Central and South America, and Mexico; discussing facets of cruise tourism business like tours and infrastructure while forming invaluable business partnerships; and targeting other ways to foster mutual benefits between cruise lines and destinations, including employment and sourcing. Plus, Mazatlan and the State of Sinaloa are ready to take the spotlight with hospitality, culture, authentic offerings taking centerstage. I am excited for all to discover what has fascinated me and so many guests in this sensational destination. I want to give a special thanks to all those throughout Mazatlán and the State of Sinaloa, especially Governor Ruben Rocha Moya, who took the initiative to host us today and make a testament to their commitment in growing cruise tourism – along with finding ways to inject more economic benefits from every cruise call and passenger. This is the goal for all of us here, so I encourage you to take full advantage of the opportunities available, as they are focused on accomplishing what we have seen is crucial – joining cruise executives, destinations and stakeholders to improve mutual understanding and success – while also mixing business with pleasure to build stronger relationships. 3

MESSAGE FROM THE GOVERNOR OF SINALOA Welcome Cruise Industry Partners to the 29th (Twenty-Ninth) Annual Florida - Caribbean Cruise Association Cruise Conference, Hosted in Sinaloa, Mazatlan “Land of the Eleven Rivers” Sinaloa is one of the five states located in the northwest region of Mexico, which together form the maritime-geographic area known as the Sea of Cortes. It is a true treasure chest of beauty and adventure for all our visitors. Our state has more than 407 miles of coastline of privileged tourist and fishing wealth. The biodiversity of its twelve dams, along with the extensive coastlines, has made our destination a world-class spot for sport fishing in the world. Our two ports, Topolobampo and Mazatlan, has allowed us to excel in areas such as domestic and global trade but also making us an ideal destination for cruise lines, especially those Florida-Caribbean Cruise Association member lines. Topolobampo, located in the northern part of the state on the coast of the Pacific Ocean, is just 200 miles from the entrance to the Gulf of California and is the gateway to the Sea of Cortes-Copper Canyon tourist circuit. It offers one of the most vibrant experiences for tourists by connecting two magical towns: El Fuerte in Sinaloa and Creel in Chihuahua, both considered by the World Tourism Organization as the Best Tourism Villages in 2022. This colorful port, bathed by crystal clear waters, has countless natural attractions to visit and exquisite gastronomy based on fresh products from the region, making it an unmissable destination.


Mazatlan is the jewel in our tourist crown. During your visit, you will have the opportunity to get to know a city that combines artistic and cultural tradition with colonial architecture and its beautiful golden beaches, in the midst of a permanent delight. Allowing us to be named the ‘Pearl of the Pacific’. Mazatlan is synonymous with joy and great service. This event will be the perfect opportunity for you to experience our famous ‘Day of the Dead Street Walk,’ where the electric carnival atmosphere will captivate you and allow you to experience our greatest festivity: Mazatlan’s International Carnival, which was recently recognized as the one with the greatest tradition and color in Mexico. I would also encourage you to live a normal cruise passenger experience by visiting our port facilities and combining it with a boardwalk through the colonial streets of Plazuela Machado and into the stunning views of the Angela Peralta Theater. Make sure to also visit the Great Sea of Cortes Aquarium, the largest in Latin America. Another must during your visit would be to taste our local cuisine that has been known to captivate visitors from the very first bite. It is my hope you experience the best of Mazatlan and sign on to become one of our newest commercial partners to help bring more tourists to our magical destination. I know time will be limited due to your business agenda, but make it a point to explore the rural areas and magical towns of El Rosario, San Ignacio and Cosalá and the smaller communities that allow us to capture the splendor of Sinaloa such as El Quelite, La Noria and Copala, located just a few miles from the port. As hosts of this unique event, we look foward to sharing our knowledge and learning from you, on how we can best serve and establish long-term relationships with the cruise industry. In the meantime, enjoy all the delights that Sinaloa and Mazatlan have to offer. Welcome to Mazatlan, where the sun, sea, and culture never stop capturing your imagination. Dr. RUBÉN ROCHA MOYA Constitutional Governor of The State of Sinaloa


C R U I SE EXECUTIVE LIST ING AIDA CRUISES Sandra Neffgen, Head of Shore Excursions AZAMARA Paul Chapple, Head of Land Product Development & Operations Joni Lunsford, Manager, Land Product Development CARNIVAL CORPORATION & PLC Josh Weinstein, President & CEO & Chief Climate Officer Charlene Drakes, Manager, Stakeholder Engagements, Caribbean Region Rick Karakadze, Associate Vice President, Global Maritime Security Marie McKenzie, Sr. Vice President, Government & Destination Affairs Jesus Manuel Mendez, Regional Port Operations Director Karin Plettner Rutishauser, Associate Vice President, Business Development Vicky Rey, Vice President, Government Affairs, Latin America Jan Swartz, Executive Vice President, Strategic Operations CARNIVAL CRUISE LINE Ligia Balea, Product Manager Tamarah Blanco, Vice President, Shore Excursion & Photo Operations Caroline Bourke, Director, Carnival Adventures David Candib, Vice President, Port Operations Carlos Estrada, Director of Commercial Homeport Operations Vladimir Lindor, Training Specialist, Family Support Brody McFadden, Lead, Product Development, Shore Excursions Priscilla Molina, Director, Product Development, Shore Excursions Jennifer Needelman, Product Manager Rich Pruitt, Vice President, Environmental Operations Ugo Savino, Director, Deployment & Itinerary Planning Stacy Pallot Shweky, Manager, CareTeam DISNEY CRUISE LINE Alyssa Brokaw, Regional Port Adventures Manager Russell Daya, Executive Director, Marine Operations Hein Erasmus, Senior Manager, Port Adventures & Recreation Michelle Moraga, Regional Port Adventures Manager HOLLAND AMERICA LINE Gus Antorcha, President HOLLAND AMERICA LINE & SEABOURN Michael Bush, Product Manager, Shore Excursions Heather Householder, Sr. Manager, Shore Excursions Chris Martin, Director, Port Operations Alicia Morgan-Cross, Sr. Manager, Port Operations MSC CRUISES Richard Sasso, Chairman, MSC Cruises USA Georgia Dowdall, Crew Sourcing Manager Virginia Grimaldi, LATAM Crew Agency Area Manager Albino Di Lorenzo, Sr. Vice President, Port Operations & Government Relations 7







C R UISE EXECUTIVE LISTING MSC CRUISES Paolo Mezzino, Director, Port Operations, US Marisa Mulhearn, Shore Excursions Specialist Slim Robbana, Director of Procurement & Logistics NORWEGIAN CRUISE LINE HOLDINGS, LTD. Allie Jennings, Vice President, Guest Experience Dan Farkas, General Council & Chief Development Officer David Guerra, Manager, Destination Services, Shorex Juan Kuryla, Sr. Vice President, Port Development & Construction Jennifer Marmanillo, Director, Itinerary Planning Marey Vogdes, Manager, Revenue Optimization & Analysis PRINCESS CRUISES John Padgett, President Wilkin Mes, Vice President, Port Operations Marika Mizutani, Product Manager, Shore Excursions Luis Vargas, Shore Excursions Manager ROYAL CARIBBEAN GROUP Bryan Attree, Director, Worldwide Port Operations Marlene Barzana, Account Manager, Global Tour Operations Russell Benford, Vice President, Government Relations - Americas Cristobal Bernstein, Manager, West Coast Destinations & Finance Preston Carnahan, Regional Vice President - West Coast Destinations Jaime Castillo, Vice President, Port Services Channa Chuck, Commodity Manager Jaime Lopez-Diaz, Director, Business Development & Land Acquisitions Vina Jumpp, Associate Vice President, Global Hotel, Food & Beverage Paul Loughrin, Sr. Director, Global Tour Operations Wendy McDonald, Associate Vice President, Government Relations, Caribbean Cesar Menendez, Manager, West Coast Destinations Marc Miller, Director, Deployment & Itinerary Planning Melissa Morales, Director, Destination Development Katrina Rodriguez, Sr. Project Manager Jonathan Ruiz, Sr. Director, Development, Design & Construction Christina Santamaria, Destination Development Analyst Tyler Segal, Manager, Deployment & Itinerary Planning James Stawniczy, Sr. Manager, Design & Construction SEADREAM YACHT CLUB Emilio Freeman, Vice President, Itineraries & Destinations SILVERSEA CRUISES Michelle Levy, Manager, Destination Experiences VIRGIN VOYAGES Lee Kayley, Regional Shore Excursions Manager Ashely Perez, Destination Operations Specialist Juan Trescastro, Vice President, Global Destinations WINDSTAR CRUISES Kristin Badgett, Vice President, Itinerary & Revenue Planning


NOVEM B E R 8 Wednesday, November 8 10:15am – 11:15am

Presidential Panel Location: Carnival Ballroom (3rd floor) Cruise company Presidents, CEOs and Chairs will share insight centered on the Caribbean, Central and South America, and Mexico. From current opportunities – including more homeporting, longer stays, increased capacity, summer cruising, multi-port calls, and local employment and sourcing – to long-term goals, such as net-zero carbon emissions, all will be on the table for this panel focused on partnership and planning the itinerary for a brighter horizon ahead. Moderator:

Adam Ceserano President Florida-Caribbean Cruise Association


John Padgett President Princess Cruises

Richard Sasso Chairman MSC Cruises USA


Gus Antorcha President Holland America Line





NOVEMBE R 8 Wednesday, November 8 1:30pm – 2:30pm

Port Operations & Destination Partnerships Location: Carnival Ballroom (3rd floor) Port Operations executives will take the floor with a united front. Like most days, they will work together and explain how they jointly and cooperatively operate with each other and destinations to obtain and maintain overall guest satisfaction. They will also discuss what today’s (and tomorrow’s) guests want in a destination.

Guest Moderator:

Alexander Gumbs CEO, Port St. Maarten FCCA Presidential Strategic Partner


Carlos Estrada Director, Commercial Homeport Operations Carnival Cruise Line

Juan Kuryla Sr. Vice President, Port Development & Construction Norwegian Cruise Line Holdings Ltd.

Albino Di Lorenzo Sr. Vice President, Port Operations & Government Relations MSC Cruises USA

Chris Martin Director, Port Operations Holland America Line & Seabourn

Juan Trescastro Vice President, Global Destinations Virgin Voyages


Bryan Attree Director, Worldwide Port Operations Royal Caribbean Group



CRUISE from Miami

PortMiami.biz #WeLoveCruising

NOVEMBE R 9 Thursday, November 9 1:30pm – 3:30pm

Care Team Training: How to Provide Emotional and Logistical Support During a Crisis Location: Carnival Ballroom (3rd floor) In this training, you will learn how to provide emotional and logistical support to someone experiencing a crisis by using the guiding principles of compassionate care from Carnival Cruise Line, Norwegian Cruise Line and Virgin Voyages care teams. These principles will provide you with a foundation to build a customized and compassionate approach. Panelists:

Stacy Pallot-Shweky Manager, Care Team Carnival Cruise Line

Allie Jennings Vice President, Guest Experience Norwegian Cruise Line

Juan Trescastro Vice President, Global Destinations Virgin Voyages


Lizette Nicolau Corporate Public Relations Director Costamed Medical Group, Mexico

Vladimir Lindor Family Support,Training Specialist Carnival Cruise Line


A World-Class Welcome Deliver the cruise port experience preferred by discerning travelers, from effortless access through FLL and modern terminals to exceptional pre- and post-cruise diversions in Greater Fort Lauderdale. We’ll pamper you, too, with a warm welcome through our Harbormaster Office, concierge-style service by our dedicated cruise team and fully scalable amenities all available 24/7.

We make it easy.


NOVEM B E R 9 Thursday, November 9 4:00pm – 5:00pm

Itinerary Planning & the Destination Experience Location: Carnival Ballroom (3rd floor) How and why is a destination selected for an itinerary? What impact does that have on the shore excursion program? Hear all about it in this panel discussion focused on those questions, with answers that can help your operations. Moderator:

Natasha Chalwell Marketing Director British Virgin Islands Ports Authority FCCA Presidential Strategic Partner


Paul Chapple Head of Land Development & Operations Azamara

Jennifer Marmanillo Director, Itinerary Planning Norwegian Cruise Line Holdings, Ltd.

Hein Erasmus Senior Manager, Port Adventures & Recreation Disney Cruise Line

Sandra Neffgen Head of Shore Excursions AIDA Cruises

Emilio Freeman Vice President, Itineraries & Destinations SeaDream Yacht Club


Michael Bush Product Manager, Shore Excursions Holland America Line & Seabourn

Ugo Savino Director, Deployment & Itinerary Planning Carnival Cruise Line 17

A m a z i n g a n d u n s to p p a b l e


----------- @jamaicacruising -----------




A Cultural Voyage at the 29th FCCA Conference


Mazatlán takes pride in hosting the 29th FCCA Cruise Conference and Trade Show, where our port will have the unparalleled opportunity to showcase everything the destination has to offer to its tourists and visitors, aiming to attract more cruise lines to our city. We are confident that, after their experience in the destination, this will become a reality. Known as the Pearl of the Pacific, it is one of Mexico’s foremost sun and beach tourist destinations, renowned for offering the perfect blend of relaxation and fun. Famous for hosting Mexico’s best carnival and one of the top three worldwide, an event recognized as the ultimate celebration in the port for over 125 years. Annually, it welcomes thousands of tourists who merge with the locals in this celebration that combines festivities and joy with the history and culture of the port. Mazatlán awaits you to explore its incredible 21

km-long boardwalk, to admire its breathtaking panoramic views from the world’s tallest natural lighthouse, to enjoy its beautiful historic center filled with history, culture, and traditions, as well as the Grand Mazatlán Aquarium, the largest in Mexico and the most important in Latin America, ranking among the world’s top 10 aquariums. It is dedicated to species from the Sea of Cortez, referred to by the renowned oceanographer Jacques Cousteau as the “Aquarium of the World.” This impressive space boasts 200 species and 5,000 specimens displayed in its 19 exhibition rooms and houses a Sea of Cortez Oceanographic Research Center conducting regionally and globally impactful socio-ecological programs. Furthermore, you can venture into its charming rural towns and savor its diverse and exquisite cuisine. Mazatlán awaits you with unique and unforgettable experiences.


One steady goal. An ocean of opportunities. The Florida-Caribbean Cruise Association (FCCA) is pleased to announce our newest partnership. ExcursionInsurance.com has been appointed the new administrator of the FCCA Global Tour Operator Insurance Program. As the leading tour operator insurance brokerage and risk management provider, ExcursionInsurance.com shares our vision, our values and our passion for the cruise industry. Working together, we can enhance the destination experience—and broaden horizons for all of our members.

To learn more about how this partnership can benefit you, contact our experts today. Ken Furlow Global Development Officer M: 786.351.3408 ken@excursioninsurance.com



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Visit our partners on the second floor of the convention center. This illustrated map showcases each participating partner and their respective pavilions. Explore and connect at their vibrant booths during the event!

Second floor showcase pavillions.


SEQUENCE OF EVENTS TUESDAY, NOVEMBER 7 2:00 PM - 7:00 PM Conference Registration (Convention Center - 1st Floor Foyer) 3:00 PM - 5:00 PM Coffee Break @ Registration (Convention Center - 1st Floor Foyer) 3:30 PM - 6:30 PM One-on-One Meetings (Meeting Rooms - 1st & 2nd Floor) 3:30 PM - 6:30 PM Coffee Break @ Meetings (Meeting Rooms) 7:30 PM - 9:00 PM At the Top of Mazatlán - Private Platinum Member & Cruise Executive Reception (Torre Buks) official transportation departs from the Viaggio Hotel WEDNESDAY, NOVEMBER 8 8:30 AM - 11:00 AM Coffee Break @ Opening (Carnival Ballroom Foyer- 3rd Floor) 9:00 AM - 6:00 PM Conference Registration (Convention Center - 1st Floor Foyer) 9:00 AM - 10:00 AM Opening Ceremony (Carnival Ballroom - 3rd Floor) 10:15 AM - 11:15 AM Presidential Panel (Carnival Ballroom - 3rd Floor)

Moderator: • Adam Ceserano, President, Florida-Caribbean Cruise Association Panelists: • Gus Antorcha, President, Holland America Line • John Padgett, President, Princess Cruises • Richard Sasso, Chairman, MSC Cruises USA

11:30 AM - 1:00 PM 11:30 AM - 1:00 PM 1:00 PM - 2:30 PM 1:30 PM - 2:30 PM

Heads of Government Forum & Lunch Meeting (Playa Olas Altas - 2nd Floor) Lunch (Convention Center - 1st Floor Foyer) Coffee Break @ Workshop (Carnival Ballroom Foyer- 3rd Floor) Workshop - Port Operations & Destination Partnerships (Carnival Ballroom - 3rd Floor)

Guest Moderator: • Alexander Gumbs, CEO, Port St. Maarten, FCCA Presidential Strategic Partner Panelists: • Bryan Attree, Director, Worldwide Port Operations, Royal Caribbean Group • Carlos Estrada, Director of Commercial Homeport Operations, Carnival Cruise Line • Juan Kuryla, Sr. Vice President, Port Development & Construction, Norwegian Cruise Line Holdings Ltd. • Albino Di Lorenzo, Sr. Vice President, Port Operations & Government Relations, MSC Cruises • Chris Martin, Director, Port Operations, Holland America Line & Seabourn • Juan Trescastro, Vice President, Global Destinations, Virgin Voyages

3:00 PM - 6:00 PM 3:00 PM - 6:00 PM 7:00 PM - 9:30 PM

One-on-One Meetings (Meeting Rooms - 1st & 2nd Floor) Coffee Break @ Meetings (Meeting Rooms) A Taste of Mazatlán Reception (Historic District) official transportation departs from the Viaggio Hotel

THURSDAY, NOVEMBER 9 8:30 AM - 11:30 AM Coffee Break @ Meetings (Meeting Rooms) 9:00 AM - 11:30 AM One-on-One Meetings (Meeting Rooms - 1st & 2nd Floor) 9:00 AM - 12:00 PM Registration (Convention Center - 1st Floor Foyer)


SEQUENCE OF EVENTS 11:30 AM - 1:00 PM 1:00 PM - 4:30 PM 1:30 PM - 3:30 PM

Lunch (Convention Center - 1st Floor Foyer) Coffee Break @ Workshops (Carnival Ballroom Foyer- 3rd Floor) Workshop - Care Team Training: How to Provide Emotional and Logistical Support During a Crisis (Carnival Ballroom - 3rd Floor)

Panelists: • Stacy Pallot-Shweky, Manager, Care Team, Carnival Cruise Line • Allie Jennings, Vice President, Guest Experience, Norwegian Cruise Line • Vladimir Lindor, Family Support,Training Specialist, Carnival Cruise Line • Lizette Nicolau, Corporate Public Relations Director, Costamed Medical Group, Mexico • Juan Trescastro, Vice President, Global Destinations, Virgin Voyages

4:00 PM - 5:30 PM Workshop - Itinerary Planning & The Destination Experience (Carnival Ballroom - 3rd Floor)

Guest Moderator: • Natasha Chalwell, Marketing Director, BVI Ports Authority, FCCA Presidential Strategic Partner Panelists: • Michael Bush, Product Manager Shore Excursions, Holland America Line & Seabourn • Paul Chapple, Head of Land Development & Operations, Azamara • Hein Erasmus, Senior Manager, Port Adventures & Recreation, Disney Cruise Line • Emilio Freeman, Vice President, Itineraries & Destinations, SeaDream Yacht Club • Jennifer Marmanillo, Director, Itinerary Planning, Norwegian Cruise Line Holdings, Ltd. • Sandra Neffgen, Head of Shore Excursions, AIDA Cruises • Ugo Savino, Director, Deployment & Itinerary Planning, Carnival Cruise Line

6:30 PM - 8:30 PM Mazatlán Carnival (Shekina Beach Club) official transportation departs from the Viaggio Hotel FRIDAY, NOVEMBER 10 9:45 AM - 3:45 PM Exclusive Platinum Member Tour - Discover Sinaloa

PLEASE NOTE BADGES: All conference participants must wear their badges at all times during the FCCA Conference. Badges will be required for admission to all social functions, business sessions and to utilize complimentary transportation services. DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (Sport Jackets are optional for the opening ceremony) Evening functions will take place outdoors. Dress is resort or elegantly casual. TRANSPORTATION: Complimentary transportation is provided to and from the Viaggio Hotel only.



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