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On Board Princess and Royal Princess have enthusiastically embraced the OceanMedallion. We are thrilled with the response and working to extend Princess MedallionClass to more guests around the world,” said Jan Swartz, Princess Cruises president. “Princess Cruises is passionately committed to giving all our guests the opportunity for a more personalized and simplified vacation experience.” Princess MedallionClass Vacations are resulting in high guest satisfaction scores, thanks to a portfolio of experiences specifically designed to save precious time and enhance their cruise vacation, including expedited arrival; the ability to order drinks, food and retail items and have them delivered directly anywhere on board; and a Family and Friends Locator for guests to easily locate and chat with friends and family on board, as well as find their way throughout the ship. Other innovative features of the Princess MedallionClass experience include keyless stateroom entry; an interactive voyage timeline; and interactive games – even using the massive Movies Under the Stars screen as a monitor.

HOLLAND AMERICA BOOSTS DIGITAL GUEST PLATFORM Leveraging technology to further personalize the cruise experience, Holland America Line is expanding the functionality of its popular browser-based Navigator tool into a user-friendly, free app for mobile phones and tablets that can be used on board to personalize their cruise, book cruise experiences and chat. “The Navigator app makes it easy for our guests to personalize their cruise experience from anywhere on the ship — whether they want to make a reservation at a specialty restaurant, see what the evening entertainment is or create a daily schedule with reminder notifications,” said Orlando Ashford, Holland America Line’s president. 42 SECOND QUARTER 2019 | TRAVEL & CRUISE

CRUISE NORWEGIAN APP PLUGS IN FLEETWIDE Norwegian Cruise Line’s 16-ship f leet is now equipped with its Cruise Norwegian app – offering guests a stress-free way to manage their experience from pre-cruise by booking activities and easing the embarkation process, to on board with continued reservations and last-minute excursion bookings, on through disembarking by first reviewing purchases and information about immigration and/or a future cruise. The Cruise Norwegian app is one component of Cruise Freedom, the company’s technology platform aimed at enhancing the guest experience from booking to disembarkation.

VIRGIN VOYAGES EXPANDS EPIC ENTERTAINMENT LINEUP Virgin Voyages has turned up the volume for its 2020 sailings. With a heritage deeply rooted in music, Virgin Voyages has expanded its partnership with Academy, Grammy and Golden Globe-winning artist and producer Mark Ronson. Ronson will join the company’s Creative Collective, a group of world-class tastemakers, artists and designers who are collaborating with Virgin Voyages to bring epic Sailor experiences to sea.

In his role as the company’s “Minister of Music,” Ronson will be creating a series of pre-voyage and onboard playlists for Sailors, as well as curating the vinyl record selection in the RockStar Suites and the ship’s vinyl and music shop – Voyage Vinyl. What’s more, Ronson will be working with Virgin Voyages’ music teams, defining the brand’s sound at sea as well as at The Beach Club in Bimini, Bahamas. As a part of Virgin Voyages’ On Deck residency program, Ronson has committed to four performances at The Beach Club at Bimini in 2020. Ronson’s July 9 poolside performance can only be experienced by those who book the July 5, 2020 Mayan Sol sailing featuring stops in Costa Maya, Mexico and Bimini, Bahamas. Legendary DJ and record producer Diplo is also on deck for the residency program, including performances at the at the Beach Club in 2020. “We see music as an essential element to a holiday, not just for parties, but also as the soundtrack to laughter, relaxation and much more,” said Tom McAlpin, president and CEO for Virgin Voyages.

SILVERSEA’S UNPRECEDENTED LUXURY The first initiative launched by Silversea Cruises in partnership with Royal Caribbean Cruises Ltd., Project Invictus, has increased Silversea’s luxury offering to enhance guests’ cruising experiences even further – with not only the two new Evolution-class ships, but also numerous upgrades the cruise line’s already exceptional culinary offering, including 24-hour Ars Italica caviar at the ready and increased quantities of the high-quality ingredients, like 180,000 bottles of champagne and 2,400kg of caviar.

Profile for Florida-Caribbean Cruise Association

Travel & Cruise 2nd Quarter 2019