FEATURE
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New cereal varieties for 2018
Diary of a pea crop
Find one that works for you 12
Les Henry tells the whole story 28
Volume 43 · number 18 dECEMBER 5, 2017 · $4.25 Practical production tips for the prairie farmer www.grainews.ca
By Scott Garvey
O
ur aim is to offer high-tech solutions to farmers worldwide,” said Christian Dreyer, CEO of the family-owned, Germanbased implement manufacturer Amazone, speaking through an interpreter during a field day near Bremen, Germany, in September. “Our strategy is to become specialists in crop production.” To do that, Dreyer believes his brand needs to focus heavily on emerging digital technologies as it stretches its offerings to include every implement necessary for crop production short of tractors and combines. “Integrating data and technology is where farming needs to go to survive,” he added. The field day coincided with the company’s 100th anniversary. It started off 100 years ago by building just a single model of fertilizer spreader. Now Dreyer is looking for “new markets” for the brand’s current product line. And that includes becoming a bigger player in North America. What Dreyer is counting on to help him distinguish his brand from other short-line manufacturers is an emphasis on technology. Nowhere is that more obvious than on the brand’s newest pull-type sprayers, which the company says it will make available in Canada to challenge self-propelled sprayers, which have dominated the market here. While a pull-type sprayer and tractor may not be able to offer the same under-body clearance, the combination offers a lower cost alternative to SP models, and marketing staff at Amazone think they can more than compete when it comes to technology.
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New technology
Amazone sprayers go high tech Photo: Amazone
The brand builds cutting-edge technology into its pull-type sprayers
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See Amazone on page 5
PLU S
Telling non-farming kids the deal is fair Start by asking what “fairness” looks like in farm transition 49 CONTENTS 3 | COLUMNS 28 | CATTLEMEN’S CORNER 44