Alberta farmer express

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SOMETIMES THE FARM CAN OUTGROW YOUR MANAGEMENT

PROVEN LEADER,

LIKE YOU

Paying a business adviser was well worth it, says Strathmore producer » PG 3 Publications Mail Agreement # 40069240

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Farmers need to be ‘heroes’ to win over consumers People respond to powerful stories centred around people they can admire, says Monsanto official

The door to Europe isn’t quite open yet The EU trade deal is now a go, but ‘very few producers’ have signed up for a program that makes their cattle eligible

BY ALEXIS KIENLEN AF STAFF/CALGARY

P

roducing food isn’t enough these days — you’ve got to be a hero, too. That was one of the messages delivered at the recent Public Trust Summit put on by the Canadian Centre for Food Integrity. The conference, in its second year, attracted a diverse crowd of farmers, food processors,

see HEROES } page 8

BY ALEXIS KIENLEN AF STAFF

T

he European Union has the potential to be a big marketplace for Canadian beef producers, but it’s going to take some effort to get them here. “We are concerned that to date very few producers are enrolling their cattle in the EU program,” the Canadian Cattlemen’s Association said in a recent edition of its e-newsletter. “We believe that most are taking a wait-and-see approach to whether the access to the EU market will be genuine and whether the prices for EU-eligible cattle will justify the expense of raising them.” There are a few reasons for the slow uptake, said Doug Sawyer, a Pine Lake-area cow-calf operator and backgrounder who is vicechair of foreign trade with the CCA. “One is that we haven’t got the technical trade barriers with the EU worked out yet to actually move the volume that we’re allowed to,” he said.

see TRADE DEAL } page 8

The trade deal with Europe could be worth $600 million annually for the Canadian beef industry, but so far producers aren’t enrolling in a program that would give them access to this premium market.  IMAGE: CANADA BEEF

IN A FLASH:

WINS YIELD & CLUBROOT BATTLES

Combine suddenly on fire } PAGE 33

SUPERIOR YIELDS AND AGRONOMIC PERFORMANCE, WITH CLUBROOT RESISTANCE

cpsagu.ca Always follow grain marketing and all other stewardship practices and pesticide label directions. Details of these requirements can be found in the Trait Stewardship Responsibilities Notice to Farmers printed in this publication. Genuity and Design®, Roundup Ready® and Roundup® are registered trademarks of Monsanto Technology LLC, Monsanto Canada Inc. licensee. Pioneer® brand products are provided subject to the terms and conditions of purchase which are part of the labeling and purchase documents. Pioneer®, the trapezoid symbol, and Protector® are registered trademarks of Pioneer Hi-Bred International, Inc. CPS CROP PRODUCTION SERVICES and Design is a registered trademark of Crop Production Services, Inc. 09/17-56763-2


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