Volume 42, Number 4 | february 9, 2016
$4.25
P RA C T I C A L P R O D U C T I O N T I P S F O R T H E P RA I R I E FAR M ER
www.grainews.ca By Lee Hart
FARMERS WEIGH IN R
esponding to “consumer demands” isn’t necessarily about making some wholesale changes in farm operating practices, say Prairie farmers contacted for the February Farmer Panel. Those often heard claims that “the consumer is demanding…” everything from healthier, safer food, to reduced environmental footprint, to improved livestock and production practices need to be heard, say panel members. But sometimes it may just mean farmers need to do a better job of explaining to consumers how they actually do farm. Here is what panel members had to say when asked how important is the phrase “consumers are demanding…?”
Consumers need to be educated, but also willing to pay
ROD BRADSHAW BECK FARMS, INNISFAIL, ALBERTA As a long-time vegetable producer, with wheat, barley and canola included in rotation as well, Rod Bradshaw says it has been important to him to work to shape consumer demand, or consumer perception of agriculture. “As long as we have been involved in direct marketing going back to the mid 80s we try to influence or inform consumer thinking,” says Bradshaw, who farms with family members at Innisfail in central Alberta. “With vegetable crops, consumers often ask ‘is it organic?’ And we say no, but our
photo: rod bradshaw
» continued on page 4
Publications Mail Agreement Number 40069240
In This Issue
The Bradshaws at Beck Farms at Innisfail, Alta., have for years invited customers to an open house at the farm to keep them informed. From left Rod and Shelley Bradshaw with their sons Kurt and Brent.
Wheat & Chaff .................. 2 Features . ........................... 5 Crop Advisor’s Casebook . 6 Columns ............................ 16 Machinery & Shop............. 24 Cattleman’s Corner .......... 31
Blackleg evolving
leeann minogue page 10
Truck special
FarmLife ............................ 35
Scott Garvey page 24
Cardale seeddepot.ca for free seed offer
Consistent Yields & Protein Less Sprouting* - Weathering Best Fusarium Performance Semi Dwarf Faster Harvest Speeds Easier Straw Management *Better Falling Numbers
Working Hard to Earn Your Trust