NOT YOUR AVERAGE RANCH
YES, IT WAS ABOUT SALES
CL Ranch has lots of cows, and movie crews, too » PG 3
And that’s why A&W deems its ‘Better Beef’ campaign a success » PG 14
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American farmland titan eyes Canada Farmers National manages two million acres in the U.S. By JENNIFER BLAIR AF staff
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ne of America’s largest farm management and real estate brokerages has expanded into the Canadian Prairies — starting with Alberta. Through a joint partnership with Edmonton-based consulting firm Serecon, Farmers National Company is now “open for business” in Canada. “It seemed like the right fit for the right timing going into the Canadian market,” said Dave Englund, board chair of the new entity, FNC Serecon. “We’re both excited about the business opportunities in Canada.” Although virtually unknown north of the border, Farmers National is a huge player on the U.S. farm scene — managing 5,000 farms and more than two million acres in 30 states. FNC Serecon will offer farm management and real estate brokerage services in Alberta, Saskatchewan, and Manitoba, and intends to eventually expand to Ontario and B.C. “Our main business is managing property for absentee landowners,” said Englund, an Omaha native who has worked for Farmers National for the past 28 years, most recently as senior vice-president of farm and ranch management.
see FNC } page 6
Mission accomplished: McDonald’s sustainable beef on track for 2016 The fast-food giant expects to have 300 beef operations verified by spring — and then it will hand off the initiative to the beef sector
Two memorable moments in McDonald’s ‘journey’ to selling verified sustainable beef: (bottom) The company’s website after announcing its sustainable beef goal in January 2014 and (above) Steve Easterbrook (centre), the head of the global fast-food giant, visiting Graeme Finn’s ranch near Crossfield in June. PHOTOS: MCDONALD’S By Alexis Kienlen AF STAFF
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cDonald’s Canada will reach its goal of selling “verified sustainable” beef next year, says the company’s senior manager of sustainability. “We’re right on track as far as we know — it’s hard to know how many producers we’ll be able to get interested and get through, but we’ve got some pretty good numbers now,” said Jeffrey FitzpatrickStilwell. As of last month, 147 operations had signed up for the verification process, and 35 will complete it by the end of this month. The lion’s share — 105 — are from Alberta, and while most are cow-calf
see MCDONALD’s } page 6
don’t fret:
YOU CAN’T MAKE EVERYBODY HAPPY } PAGE 2