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Alberta EDITION | Issue #11 | May 25, 2015 | ADVERTISING INFORMATION: 1-888-999-4178 | www.agdealer.com
STONY PLAIN 28007 Hwy 16 @ 779 Stony Plain, AB T7Z 1Z1
1-800-290-5489
CAMROSE 4716-38 Street Camrose, AB
1-800-639-8057
LOUGHEED 52nd Street, Hwy 13 Lougheed, AB
1-800-773-9757
HIGH RIVER 90 - 12th Ave. S.E. High River, AB T1V 1E6
1-866-652-2414
GRANDE PRAIRIE 10116-132 Ave Grande Prairie, AB T8V 4J7
Member of AGCO Circle of Excellence Top 20 Dealers in North America Over the course of the last century, the agricultural equipment industry has become an increasingly consolidated market, saturated by worldwide brands. Equipment manufacturing is now a concentrated industry as the workload on the farm rises to meet global demand and more efficient, versatile equipment is needed to get the job done. In the midst of this competitive landscape is Agriterra Equipment, a culmination of agricultural equipment dealers that have been serving customers in Alberta for more than 40 years. With five locations throughout Alberta in Stony Plain, Camrose, High River, Lougheed and most recently, Grande Prairie, Agriterra has progressively grown by acquisition, joining the large-scale equipment dealers of the world.
1-800-668-3955
AgriculturAl equipment sAles And Over the course of the last century, the agricultura industry has become l equipment an increasingly consolidat saturated by worldwide ed market, brands. Equipment manufactu ring is now a concentrated industry as the workload on the farm rises to meet global demand and more efficient, versatile equipment to get the job done. In is needed the midst of this competitiv e landscape is Agriterra Equipment, a culmination of agricultura l equipment dealers that have been serving customers in Alberta for more than 40 years. With five locations throughou t Alberta in Stony Plain, High River, Lougheed Camrose, and most recently, Grande Prairie, Agriterra has progressively grown by acquisition, joining the large-scale equipment dealers of the world.
Growth by acquisition
www.agriterraeq.com TRADITION & TECHNOLOGY
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“Agriterra itself is actually a young company,” explains Brian Taschuk, president and CEO of the Agriterra. “In July 2013, I purchased Selmac Sales, which was a three-store ag dealership that had been in business for 40 years. Since then, Agriterra has purchased two more dealerships, one in High River and Grande Prairie, making way for five locations today. With the consolidation in the agribusiness world, we’re jumping on board, looking to add more locations and bring more dealership s under Agriterra.” In just two short years, Agriterra has rapidly expanded, locations focused on the adding more AGCO brand of agricultura l equipment. Across Stony Plain, Camrose, High River, Lougheed and Grande Prairie, Agriterra now has 100 employees .
Leading names in equipme
nt backed by service
Agriterra offers new and used equipment sales, parts and service at all five locations. The company’s major lines include AGCO agricultural equipment lines; Massey Ferguson, Challenger, Fendt, Gleaner, Sunflower, Rogator and Terragator. For seeding equipment, Agriterra and tillage handles Bourgault and Morris. On the consumer products side, the company sells Massey Ferguson compact tractors, Cub Cadet, Farm King, Woods and Stihl.
trusted service Across AlbertA
Agriterra understands that on the farm, time is money. When breakdowns happen, the company helps customers downtime through trusted avoid costly service and a team of factory-trained technicians. “Whether you need periodic maintenan component repairs, we ce or major can service your equipment needs,” “We also offer full warranty parts and service on all of our product lines.” The company offers a WinterFix program, delivering preventative maintenan ce packages and inspection seasonal equipment running in s to keep top shape and ready for the busy harvest season. Additionally, Agriterra is a certified MTD warranty an authorized vehicle depot and inspection facility for heavy trucks and school buses. Beyond equipment sales, parts and service, Agriterra has also added a precision farming division. The goal is to manage inputs and practices in agricultural the field to improve the accuracy of fertilizer and chemical application s. Precision farming requires the use of two emerging technologies; geographic information systems (GIS) and global positioning systems (GPS) to assess and understand field variations.
Agriterra’s dedicated precision farming specialists assist with GPS needs, specializin customers g in Top Con, Raven and Outback Guidance systems. “They also spend time in the cab of the tractor with the customer ensuring there is a good understand ing of how to maximize the advantage s of the products we supply,” As the industry changes, one area Agriterra remains focused on is its commitment to customers . “We pride ourselves on making a visit to Agriterra a positive experience,” says Taschuk. “From choosing equipment to operating and maintaining, we trust that you will find our staff extremely helpful and knowledgeable.” “It’s a great experience everyday being in this industry,” adds Taschuk. “Our relationships with farmers remain the core of our business; we don’t want to lose that personal connection.” With its sights set on more locations and future consolidation, Agriterra Equipment is making a name in the agricultural equipment industry, standing out among large, multinational competitio n.