HIRING OPPORTUNITY
OIL DROP DIVIDEND
Thousands of workers will be looking for jobs » PG 3
Diesel due for a big fall, but not other inputs » PG 20 Publications Mail Agreement # 40069240
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Alberta producers want checkoff raised Alberta Beef Producers says its members have endorsed raising the checkoff By Alexis Kienlen af staff
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lberta producers want to see the checkoff on cattle rise by a third — and be made mandatory. Attendees at Alberta Beef Producers’ meetings earlier this winter were asked if they favoured a higher, mandatory checkoff and the answer was a strong ‘yes,’ said Rich Smith, the organization’s executive director.
see CHECKOFF } page 6
THE BIG DROP: How the plunge in oil prices and the loonie affects you From inputs and labour to the complex ramifications for the beef industry, the drop in oil prices and the dollar is changing the farm landscape By Alexis Kienlen and Jennifer Blair af staff
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plunging loonie and free-falling oil prices will create winners and losers — and farmers will clearly be in the winners’ circle, according to one of Alberta’s top economists. “Agriculture, forestry and tourism will all do well,” said Todd Hirsch, senior economist with ATB Financial. “It’s really a big benefit to agriculture that we are seeing good prices for cattle, as well as input costs, like fuel, falling.” Calgary-based Hirsch, a nationally known commentator and author, isn’t alone in predicting the big drop in oil prices and the currency will be good for farmers. “Agriculture may be a sector where the positives outweigh the negatives,” said Michael Burt, director of industrial economic trends with the Conference Board of Canada. Another big positive is the buoyant U.S. economy, where consumer confidence is shooting up as businesses expand and unemployment falls, said Hirsch. “Incomes, consumers, and jobs are all coming back in the States, which adds to more consumption of higher discretionary items like steak,” he said. “In a downturn, people tend to buy more hotdogs. When incomes are rising and confidence is rising, people buy T-bone steaks and restaurant meals, and tend to consume higher-value items like beef.” But Hirsch also has some advice: Use this opportunity to invest in the future.
Oil’s steep fall — and the resulting drop in the dollar — has big implications for Alberta agriculture. photo: thinkstock “The U.S. will always be the largest market, just because of geography and the size of the American economy and everything else — but overreliance on any one market is never a good thing,” he said. “It would be really great if we could continue diversifying. Our free trade agreement with South Korea offers some opportunities. There are 50 million people in South Korea, and they’re a first world country with rising incomes.”
Big Drop
That’s food for thought and a call for more investment is one of the impacts covered in this edition of Alberta Farmer. The series of Big Drop stories also looks at the impact of the falling dollar and oil prices on inputs, labour, local food, and the beef industry — specifically exports, feeders, and the packing industry. Coverage begins on Page 3. akienlen@fbcpublishing.com jennifer.blair@fbcpublishing.com
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