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EXCLUSIVE: Loblaws jumps on board the sustainable beef initiative Canada’s largest food retailer has joined McDonald’s, the largest beef buyer, in an undertaking that could reshape the cattle sector By Alexis Kienlen af staff

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anada’s largest food retailer has pledged to start selling sustainable beef, joining forces with the country’s largest beef buyer in an initiative that could reshape the industry, Alberta Farmer has learned. Loblaws, which has more than 1,000 stores serving 14 million Canadians weekly, already has a sustainable seafood program and is keen to do the

same with beef, said the company’s senior director of sustainability. “Right now, we’re really in the stage of learning, with the full supply chain, about sustainable beef,” said Melanie Agopian. “That’s why we are participating in the roundtable and the pilot. We just want to learn as much as we can with industry as a whole. We are always working to source with integrity and that is part of the effort.” Unlike McDonald’s, which boldly announced it would begin selling “verified sustainable” beef in 2016, Loblaws has not set a target date. Nor has it publicly announced its commitment,

although it did tell its fellow members on the Canadian Roundtable for Sustainable Beef at a meeting in Kelowna in September. The company is the retail member on the roundtable, which was set up by the Canadian Cattlemen’s Association (CCA) and has been working with McDonald’s on its plan to pilot verified sustainable beef in Canada. Despite the looming 2016 target date, there’s still no firm definition of sustainable beef — or what it means for producers — but details are slowly emerging. A key one is that McDonald’s has committed to using an expanded Verified Beef

Production program — dubbed Verified Beef Plus — that will have animal care and environmental modules in addition to its on-farm food safety protocols.

Indicators being tested

Another is that about 20 so-called “indicators” will be used to assess sustainability. “What we’re going to be doing at the Canadian roundtable over the next year is starting to develop those indicators; discuss whether these are appropriate for Canada and how we fit in to them;

see LOBLAWS BEEF } page 6

In this Nov. 11 photo, the Alberta Farmers’ Co-operative Elevator Company structure is already down while the top is off of the Alberta Pool Elevator model before it is ultimately toppled.   Photo: Jason Paul Sailer

Demolition at Warner’s famed elevator row With the loss of two classic pioneer sentinels Alberta’s pioneer heritage takes a serious blow By Johnnie Bachusky af contributor

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or Cody Kapcsos the shock of seeing the wreckage earlier this month at Warner was like looking at a once beautiful loved one and encountering utter physical devastation. “When I saw what happened to this iconic and beautiful row it was shocking to see, like someone whose beauty had long deserved admiration but now there was only missing teeth,” the 24-year-

old heritage enthusiast said of the toppling of two classic country grain elevators from Warner’s famed row. “Alberta no longer has any grain elevator rows left.” On Nov. 11, he frantically drove 36 kilometres from his home in Stirling to the southern Albertan village to confirm disturbing reports that the two historic elevators had been demolished. The demolition included an Alberta Pool Elevator model built in 1928. However, more upsetting for heritage preservationists was the loss of the prized grain eleva-

tor that was erected in 1913 by the Alberta Farmers’ Co-operative Elevator Company. The rare structure, which was twinned with a pool elevator in 1951, was only one of three left in Alberta. “I think it is a total insult to our heritage, and an insult to Albertans,” said Kapcsos. “We are watching our history before our eyes being pulverized into a billion different pieces.” With the loss of the two structures, Warner is left with three elevators, one of them twinned. There are now doubts whether

the province can still claim it has a rare sacred row. “The Canadian Grain Commission says a row consists of four grain elevators and they consider a twin as one elevator. Technically there is three, less than a row,” said Lethbridge’s Jason Paul Sailer, another grain elevator preservationist. The Warner row was one of only two left in the country, and the last to be commercially operational. The other row, a group of

see ELEVATORS } page 7


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