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www.eco-surfgirls.co.uk

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Don’t litter Protect the oceans

@ecosurfgirls


into the blue Photography // Anna Zesiger Hair Stylist // Gabriel De Fries Makeup Artist // Anna Kalashnikova Models // Margaux Van Kommer & Tess Van Kommer @Square Mode Agency


Dress: L`Annique Bag: Dolce and Gabbana Gloves: Anita Stรถckli


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72 10 Magdalena Bieth: Publisher, Editor-in-Chief & Fashion Photographer | Carmen Obied: Features Editor, Professional Model & Creative Writer | Christina Rosso: Wellbeing Editor & Nutritionist | Tatiana Aynbinder: Skincare Editor | Steven Lopez: Travel Editor & Archaeologist | Printed by GG Designs www.ggdesigns.co.uk | Facebook @fashionshiftmagazine | Instagram @fshiftmagazine | Twitter @fshiftmagazine | Website www.fashionshiftmagazine.com | Email: info@fashionshiftmagazine.com Advertise your business/services with us: info@fashionshiftmagazine.com | Location: United Kingdom


PATTERN PATTERN OF OF PERFECTION PERFECTION


Paisley Top By: Zara Brocade Skirt By: Max Studio

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Opposite page Dress By: Max Studio

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Gingham Jacket By: Maje Fisherman Sweater By: Maje Opposite page Trousers By: Sandro Top By: Sandro Gloved By: L&L


Plaid Pants By: Sandro Faux Fur Top By: 101 AB Earrings By: H&M

PHOTOGRAPHER // Kendra Paige MAKEUP ARTIST // Lee Ben Hanan AGENCY // Agency Gerard Artists RETOUCHER // Helen Voronych ASSISTANT // Chris Brodsky MODEL // Kerrigan Clark @ New Version Models & The Lions NY WARDROBE STYLIST // Anthony Bermudez


VENIA A woman stands at the edge of a vast tumultuous sea, water churning, spitting whiteness. On the edge of a busy street, cars and buses rush past her in waves. A gust of wind blows debris down the street. She turns and walks with the wind, indifferent to the billows of hair across her face. Black waves smash at the barren rocks beneath her feet as she walks towards the churning abyss. Wind tears at her hair, her clothing, her body. Something shifts. The wind slows, she stops. Her hair falls away from her face, eyes closed. SHE STANDS ALONE IN A CITY THAT IS FINALLY CALM… She opens her eyes. As the digital landscape continues to evolve and garner greater significance in brand communication, fashion is increasingly turning towards film as a medium for taking storytelling to the next level. In light of this, fashion brands are using film and the power of digital storytelling to explore interactive ways to capture or provoke the consumer. VENIA is a fashion brand and film that does just that – it challenges the norm and takes you on a journey that leaves you feeling empowered. VENIA’s new fashion film, which plays like the trailer for a feature film, speaks to our dual existence as both creatures of nature and metropolis. It strives to give a brief glimpse into the experience of facing the chaos around us, of stilling the motion and noise that is always there, trying to consume us. This conflicting existence is made more visually impactful by the juxtaposition of the light and dark elements and surroundings. These elements are manifested through the brand’s garments and values, designed for the bold and the socially-conscious – striving to be a positive force in a rapidly changing world. Film can act as a dynamic platform through which a designer can re-imagine their collection’s narrative. By combining forces with talented film directors HolyUnholy, VENIA has been able to add a new dimension to their brand’s image. The resulting visuals are raw yet graceful, with a haunting and alluring tone that subtly connects each frame through natural vs. artificial interplays. The viewer is left eagerly anticipating what will happen next. But what is the story behind the VENIA brand? The word VENIA derives from the Ancient Latin word for Grace. Channeling that sense of grace, VENIA is an embodiment of elegance and beauty of form, manner, motion, or action. It is experiential clothing for the rebellious soul, traversing the in-between of adventures in nature and the city. The LA-based Menswear and Womenswear label is technology-forward and 100% sustainable, renowned for its innovative and cutting edge designs. VENIA, whose clothing captures international appeal, hail from Los Angeles-the global city with origins found on tags in each piece: N 34.0407 | W 118.2468. The intriguing concept of the fashion-tech brand emerged from the anonymous design duo, Eni & Nigma, as a means of seamlessly merging sustainable fashion and technology. VENIA produces meticulously engineered garments that build on technological advances using 3D modeling and 3D printing to push boundaries in fashion, while utilizing ethically produced textiles. And all while still emanating sexy, edgy, tailored, and multi-functional comfort. VENIA is for the contemporary and bold consumer - designed to restore your sense of purpose and individuality. VENIA’s fabrics are ethically sourced from around the world, prioritising those with minimal waste. Fabrications include fish leather from Iceland and Canada (a by-product of the food industry), tencel from Canada (sustainably regenerated from wood cellulose), organic Pima cotton (Peru), and Mohair and Wool (from small farmlands in New Zealand). The brand ensures it works with vendors who share the same moral code towards pushing for sustainable slow fashion. VENIA is committed to ongoing research into discovering and solving problems that benefit both the consumer and the environment. Consumer behaviour also plays a critical role in this movement. We need to, as consumers, seek transparency within the clothing supply chain and the story behind the products. A collective effort is needed to push for ethical and technological practices across the industry. These ideologies are echoed in VENIA’s 5 pillars: Venture, Endeavor, Newness, Invest and Advance. Ultimately, by fusing technology and science with ethical fashion and cultural influences, VENIA seeks to continually break new boundaries and impart a positive experience to its followers.

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“VENIA is for the contemporary and bold consumer - designed to restore your sense of purpose and individuality.”

AUTHOR’S NOTE: I had the pleasure of acting in this fashion film and becoming immersed in its story and message. It had a powerful pull on me and I have a strong feeling that this enigmatic brand is on its way to catapult ahead of the fashion-tech world – so be sure to keep your eye on VENIA! Big thanks to the team and all involved.

Venia (Eni + Nigma): Founders Holy Unholy (Sam + Govind): directors/producers Carmen Obied: model/actress Justin Kane (with Connor O’Brien): cinematographer Cameron Dunbar: photographer


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Mood PHOTOGRAPHER // Janna Kuzko HAIR STYLIST // Mariya Samsonova COSTUME DESIGNER // Voguerentcoutyredresess ASSISTANT // Elizaveta Didukh MODEL // Ivveta Makarova


COSTUME DESIGNER // Voguerentcoutyredresess


COSTUME DESIGNER // Voguerentcoutyredresess


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Bloom In Bloom with Christina Ionno PHOTOGRAPHER // Derek Reed MODEL // Christina Ionno @ Images Management STYLIST // Evan Elkowitz HAIR STYLIST // Shavaughn Byrd with Claribel Lopez MAKEUP ARTIST // Myken Garcia with Zuleika Viera MANICURIST // Adriana Andaluz POST PRODUCTION // Olga Baklan


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La Cavaliere Catsuit: Maison Close

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Black Halter: Zimmermann


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Wrap Mini Dress: Zimmermann


Whitewave Corded Shirt: Zimmermann


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La Directrice Bodysuit: Maison Close


new single INTERVIEW BY CARMEN OBIED

www.eve-yasmine.com

“LOSING YOU”

Eve-Yasemine - interview Q: You tribute your grandfather with your latest single, ‘Losing You.’ Could you tell us a bit more about the meaning of this moving song and how your family has influenced your music? A: ‘Losing You’ was inspired by losing a loved one gradually, in my Grandpa’s case firstly suffering from Dementia, it is painful to see a loved one go through that. My Grandpa was such a wise, loving and thoughtful man, I miss him a lot.

Q: Do you feel your mixed heritage has influenced your singing style and lyrics? A: Definitely, especially when it comes to phrasing and the feel of the song. Father Tongue and Habibi showed my Moroccan side. Losing You is more of a British sound, I love singing songs in Spanish and definitely want to record originals. I hope to continue to explore more musical styles connected with my roots.

He really instilled a love of music in me. He introduced me to his classical music collection and wait for it...the Spice Girls haha. We as a family definitely share a passion and love for music. My father plays keys, my Mum sings/harmonises and my gran loves her jazz too. I’ve grown up open minded and been introduced to many genres and music styles in different languages, this has definitely had an influence on my taste and approach to my music.

Q: Is there a new musical style you’d like to explore or artists you’d like to collaborate with? A: Yesss, I listen to reggaeton all the time so it’d be amazing to jump on a track in this style. There are so many artists I’d love to work with - J Balvin is one of them!

Q: Taking it back a little further – what led you to pursue your music? And what challenges did you face to break into the industry? A: Ever since I can remember I always loved music, performing, singing,dancing, writing...music really fulfils me and brings such a beautiful happiness that can be shared. Initially though I wasn’t confident enough to pursue it. I had bad stage fright but I’d still push myself to perform even if I ended up blanking at an audition in a shopping centre (yep that happened haha). Eventually one day I was at a music event and people kept asking me if I was a singer or if I could sing, the need to really go for it overtook my nerves and doubts. Soon after that Omar El Barkouai, a music producer from France, found me on Facebook. When he moved to London we met, recorded and it all started from there. He really encouraged me to pursue music and here we are! I’m still facing challenges as I am an independent artist, I don’t have a manager, no label, no PR but I’ve met some amazing people on my journey who have believed in me, introducing me to people or opportunities and I am grateful for that. Overall though it’s a hustle, I self fund my own videos, I approach designers direct for styling, I reach out to media online. I’d say one of the biggest challenges is getting your voice heard, you could make the most incredible song or video but it still needs to be out with the right tags, on the right pages for the sharing to begin and to catch people’s eyes. So to every single person that has shared my music, thank YOU you’re helping a lot!

Q: Where do you like to escape to when you seek inspiration to write a new song? A: My Grandpa’s lil’ box room or anywhere quiet with a notepad and pen in my hand. Q: How has music shaped your life? And what impact do you feel it can have on others? A: It’s connected me with so many incredible people, brought me so much happiness and fulfillment. When friends or people I haven’t met send me messages saying a song I wrote or sang helped them, or they related to it and it made them feel something, that means more than you can imagine. I’m so grateful for music, it can have such a positive impact in this world and truly uplift people. Q: What’s next in the pipeline for you? Any exciting upcoming projects you can share with us? A: More music is on it’s way! I recently recorded a cover of Hallelujah at the famous Metropolis studios in London - so many musicians have recorded there including Michael Jackson himself, it really was a dream come true. I’m looking forward to being able to share that and what it was for! Also Omar & I recorded and wrote a new song together this year in France it is a much more of a deep pop vibe I’m so excited to release it. Otherwise I’m focusing on writing, saving up so I can buy more equipment to be in a position to self record and putting as much out there as possible! Q: What advice would you give aspiring singers? A: Do you and focus on what makes you unique.


BEAUTY

Dream DREAM Photographer: Roxana Romańska Model: Wiktoria Krzepkowska Hair & Makeup: Martyna Andrzejewska


40 FASHION SHIFT MAGAZINE


arpova KK PHOTOGRAPHER // Juli Ezepova MAKEUP ARTIST & HAIR STYLIST // Nadja Glebova WARDROBE STYLIST // Anastasia Yatskovskaya WARDROBE STYLIST // Baya Gorbunova MODEL // Ksenia Karpova


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Trench: vintage Dress: Ushatava Footwear: Zara


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Headband: Zara Badlon: Ushatava Trousers: 12 Storeez


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Dress: Ushatava Footwear: Zara 48 FASHION SHIFT MAGAZINE


Trench: vintage Dress: Ushatava


Floral Floral Essence

PHOTOGRAPHER // Agnes Herda MODELS // Izabela Piotrowska & Darya Gritsyuk @the-models MAKEUP ARTIST & HAIR STYLIST // Daniela Schatz WARDROBE STYLIST & FASHION DESIGNER // Adrianna Ostrowska www.adriannacouture.com


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FASHION

Adrianna Ostrowska www.adriannacouture.com


EDITORIAL

DRESS BY HARVEY THE LABEL WWW.HARVEYTHELABEL.COM


Falling in love with spring PHOTOGRAPHER || Kim Fisher MAKEUP ARTIST & HAIR STYLIST || Michelle Baxter MODEL || Tabitha Mclean WARDROBE STYLIST & CREATIVE DIRECTOR || Kim Fisher Lingerie by Dream and Drive www.dreamanddrive.com.au


LINGERIE BY DREAM AND DRIVE WWW.DREAMANDDRIVE.COM.AU


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TSHIRT BY SABAII WWW.SABAII.COM.AU | LINGERIE BY DREAM AND DRIVE WWW.DREAMANDDRIVE.COM.AU | KIMONO BY SABAII WWW.SABAII.COM.AU


EDITORIAL

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WORDS | TATIANA AYNBINDER www.innovativebeauty.co

re a c n i sk

Sunscreen Is Sunscreen More Effective If You Apply It Before Or After Moisturizer? However, many of the top line sunscreens already have sophisticated anti-aging, hydrating formulas combined into their formulas, so you don’t necessarily need to apply other products as long as the sunscreen has the right physical fullbroad active ingredients with a UV defense rated SPF 30 and above. If you still feel that you need an extra skin-rejuvenating boost in your morning skin routine, again you can use an antioxidant-rich serum before applying your sunscreen. Also, antioxidants help to shield your skin from environmental damages and other free radicals that age skin which takes away from the skin’s youthful appearance and glow. Together antioxidants work brilliantly with (or in) sunscreens to help your skin look and maintain it’s radiant glow. When applying your foundation, powder or any make-up, it’s Physical Sunscreens creates a barrier on your skin and won’t allow any other product to work effectively with again best to wear it after your sunscreen is applied. Addithem. And if you put moisturizer or any other serum after tionally, to not dilute your sunscreen it is then suggested to wait at least 5 minutes for your sunscreen to set before putting on your physical SPF, then the following topical solutions will limit your sunscreen’s ability to protect skin applying any makeup or powder. However, many fantastic from harmful UV rays. So, if you put moisturizer over your tinted mineral sunscreens containing both zinc and titanium sunblock, the latter cream will stop your sunscreen from dioxide that are SPF 30 and can be worn as your sunscreen being as potent of a barrier shield. Also, the act of putting and also gives a lightly tinted coverage, that can be used as on the moisturizer or serum over the physical sunscreen makeup. There are many fantastic multifunctional tinted sunscreens on the market. makes the latter creams less efficient as well. So the best protocol of what products to apply first goes as such serum or (the lightest product always goes on first), then moistur- These type of sunscreens not only give you great sun proizer, then sunblock. This way your creams and sunscreens tection but with a tinted moisturizer or tinted antioxidant do not get diluted, and you still get the benefits of your full sunscreen with the right sun protection you get the best of all worlds in one cream with the added layer of protection. broad spectrum SPF30 and above sunscreen protection. It is imperative as part of your daily skincare regimen, even on cloudy or rainy days to wear a physical SPF 30 and above full broad spectrum sunscreen, to protect against harmful UV rays. A Physical Sunscreen contains active mineral ingredients such as zinc oxide and titanium dioxide. They are natural active ingredients with full broad spectrum, meaning they protect against both UVA and UVB harmful rays. Physical Sunscreens work by laying on the top of the skin, to deflect sun rays, instead of being absorbed into the skin and unable to deflect the sun’s rays effectively. Therefore, both Zinc oxide and Titanium dioxide are critical active ingredients to have in your sunscreen for UV protection.

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However, if you’re going to wear makeup or powder that has SPF in it make sure you have all the necessary active ingredients and level of coverage needed. As most times makeup with SPF in it does not nearly have the adequate sunscreen protection. Although, makeup powder with SPF are not typically the best way to receive the needed coverage from harmful UV rays by itself, they are still ideal for being used for touch up purposes throughout the day. It’s a way to reapply some more added protection from the sun while conveniently not ruining your makeup, especially if the powder has a brush applicator the little SPF coverage in makeup powder can go to top off your tinted or regular physical broad range sunscreen. Photographer: Ashley Gallerani

TATIANA AYNBINDER has over 15 years experience working in high-end Beverly Hills and Los Angeles skin care and dermatology businesses alongside some of the most expert cosmetic dermatologists and plastic surgeons in the field. She has advised A-list celebrity clients in solving all manners of skin care needs. She is currently working in business development and consulting for physicians and medical start-ups in Los Angeles. Tatiana is also a contributing writer for Forbes, the Huffington Post, Medical Daily and Apple News. She is a graduate of UCLA, loves yoga, and believes in the mind-body connection. Through enhancing people’s natural physical beauty, it can empower them to feel their most beautiful and confident. Tatiana’s latest updates on health and beauty can also be found on www.innovativebeauty.co


Cosmic Me

Photographer & Retoucher: MILENA VIRO Model: INGA MARKOVA Wardrobe Stylist/Makeup Artist/Hair Stylist: EGURNOVA SVETLANA


SVETLANA DORFMAN | SHOES: CAPSULE LOUNGE BOUTIQUE WWW.CAPSULECC.COM


INSPIRE

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SVETLANA DORFMAN


SVETLANA DORFMAN


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INSPIRE


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Turban by SVETLANA DORFMAN Dress: Capsule Lounge Boutique www.capsulecc.com


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Spring Fever PHOTOGRAPHER // Scott Cooper WARDROBE STYLIST & CREATIVE DIRECTOR // Antonia Juric MODELS // Tasha Tambur & Shae Spencer @ Massardo Model Management MAKEUP ARTIST & Hair Stylist // Elizabeth Halliday RETOUCHER // Abstraxion Retouch & Design ASSISTANT // Sina Azinfar


Shirt & Shorts: Tommy Bahamas Socks: Topshop Shoes: Adidas Earrings: Expressions Bodysuit: Free People Shoes: L’intervalle Dress, Shorts & Shirt: Tommy Bahamas Earrings: Expressions


EFT Socks: Nike Shoes: Steve Madden Bodysuit: Forever 21 Bodysuit: Free People Shoes: L’intervalle

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Marie Antoinette’s Mood PHOTOGRAPHER // Eugene Li HAIR STYLIST // Darya Nemecheva MODEL // Selena Landar MAKEUP ARTIST // Anna Matsenko


EDITORIAL


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STYLE BY DRERSSUP BAR


New Monarchy PHOTOGRAPHER & RETOUCHER >< Natalia Mrowiec MAKEUP ARTIST >< Karolina Cibor MODEL >< Maja C WARDROBE STYLIST >< Katarzyna Dlugosz


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Shirt: Zara Trousers: H&M Marine: Mango Blouse: H&M

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VENICE Discover Words & photography: STEVEN LOPEZ

“Oh Snap! Adventures” Heys Guys! I hope you’re doing great and life is treating you well. I’m super excited to tell you about my most recent travels! I recently got back from my honeymoon in Venice, Italy and it was an incredible trip. What a place! I was only there for a week (not my usual months’ stay), but I feel like I was able to seek out a lot of the cool local spots based on a lot of recommendations that I got from Italian friends living in the area. I’m sure there are a lot of things/ places in Venice that I wasn’t able to explore, but I’m going to lay out my trip highlights to help you decide what to do and not do if you ever find yourself in Venice for a week. Check it out.... A number of areas came highly recommended but ultimately we decided to stay in Cannaregio, as one of our Italian friends told us we would get a slightly more authentic Italian vibe in this area. It’s not nearly as touristy while in the middle of a very touristy city. Beginning from Canarregio, our morning routine quickly became: get on the traghetti (I’ll tell you some cool facts about this to save you quite a bit of money if you are on a budget) and cross the Grand Canal. The right traghetti will dump you right in front of a fish market. When you navigate through the fish shop there is all kinds of little stores and food shops to browse in. My personal favourite was the “Pasta to go” shop. This shop sold really nice quality and flavourful pasta dishes in a typical chinese food box container. Brilliant! And it was only 5 euros for 1 box! I got one just about every afternoon (they open at 11pm) because it was so delicious! Don’t worry, this did not hinder me from trying so many other different foods throughout the day. After I got my pasta, my wife and I would just cruise around the area, and find a square to sit in for a bit. It’s great taking the time to take in the history, architecture and atmosphere that you’re completely surrounded by in Venice. Once we finished up, we continued our journey onwards towards the Rialto Bridge. We tended to gravitate towards this area as a starting point because there was always a lot going on there. There are gorgeous views, many great little bars to stop in and have a glass a wine, and it’s a great way to orientate yourself in a city where it is very easy to get lost! One of the must-see sites in Venice is of course the Piazza di San Marco (St. Mark’s Square). It’s quite a majestic site to see and can arguably be the heart of Venice. You can go to the top of the Cathedral and overlook the square’s history and architecture. It’s right off the Grand Canal so it’s super scenic too! There are many museums that are located in the square. If you’re into history, you’ll If you are into Christian, Roman, and Venitian art, then these museums are for you. Aside from that, if you’re into maritime history, there is a great maritime museum in the area known as Arsenale! It’s quite picturesque and has a slightly different feel from the rest of the city. I would recommend it even if you don’t have an interest in the maritime museum.  Tips: Keep in mind that as you get closer to the Piazza di San Marco, you’ll notice that prices begin to rise (food, drinks, souvenirs, clothes, etc). If you’re on a budget, I would not recommend doing your souvenir shopping there. However, it is quite nice to sit in the Piazza for a drink and a little bite to eat. Also, if you’re into people-watching and photography (like I am), this is definitely a great place to do it. As for gift shopping, if you walk 5 to 10 min away from the main touristy areas, you’ll find better prices on souvenirs and better prices on aperitivos as well!  The Chiesa di Madonna della Salute is magnificent! The history behind it is

actually super interesting! Check it out... In 1630, an outbreak of the plague hit Venice pretty hard, so as a votive offering, the Republic of Venice vowed to build this church for deliverance (in Italian, Salute)! They started to build it in 1631 and today, most of the art in the church references the black death in some way. On another note, if you want to get a solid picture of the church, I would recommend taking a few shots from across the canal. If you want to make your picture slightly more unique and still highlight the beauty of the architecture, try to get a shot with a gondola crossing the canal! The inside of the church is beautiful. Aside from the art, there are fresh candles there for anyone to light (for a 1 euro donation) if you’re feeling it. My wife and I lit one for recently past relative and had a moment of silence for them. It was a nice place to reflect on memories of them.  The Bovolo was probably my personal favourite place to go. It’s hard to get a bad picture here. Whether you’re shooting the actual tower or any of the panoramic views from the tower, it’s gorgeous. The top of the tower gives you a great birds eye view of the city too. Don’t miss it! The staircase was inspired by oriental architectures and was named Bovolo, the Venetian word for snail, because of its snail-like cylindrical shape. It was slightly challenging to find because it’s hidden in some random alleys. If you’re up for an adventure, this will definitely quench your thirst. Try to find it your first time around....I’ll bet you’ll pass it without even knowing it.  Now... let’s talk about restaurants! If you’re into meat, Timon is one of the best restaurants I’ve been to in Italy. If you order the steak meal, they’ll literally bring you a giant slab of steak that is pristinely cooked, presented on a wooden pallet with potatoes and vegetables. It is absolutely delicious. The cost was around 60 euros for two people, but it was certainly worth it. Not an everyday meal by any means but it was a great experience.  This is in the less touristy Canareggio neighborhood. Right down the way from Timon is Paradiso Perduto (Lost Paradise). What an incredible place! If you are looking for a genuinely friendly vibe with great food and great service, this is the place. It came highly recommend by multiple Italian friends of ours and it did not disappoint. One of the coolest things I did here is watch the actual pasta I ordered be made. Talk about fresh! Aside from the pasta, they have great cicchetti (tapas) to choose from ranging from 1 to 2 euros a piece. The staff is super friendly, and if you’re celebrating a special occasion, let them know, they’ll likely give you some kind of alcohol. We definitely had waaaay to much to drink there, but it was a blast! Another little hidden gem is Taverna al Remer. This is a jazz restaurant right on the canal. It is very hidden and out of the way so don’t feel like you’re in the wrong spot if you go looking for it and don’t see it right away. We specifically went there for the live music and it did not disappoint. They had a really good singer and guitarist playing a lot of cover songs. They were incredible together. This is definitely a great place to order a bottle of prosecco and a desert while you listen to some great musicians by the canal! Lastly, while we were in Venice, we thought it would be fun to check out an Opera! We don’t normally do that kind of thing but...when in Venice! While walking around the city we noticed many posters advertisering “Opera highlights”. The one we ended up attending was Scuola Grande di San Teodoro. This is not a full on Opera but rather an hour of the best parts of a full show. Perfect! I believe the cost was about 25 Euros per person to sit in the “back” seats. It is double the price to sit in the “front” seats, but honestly, there is absolutely no reason to pay more for the front seats. I think the experience is actually better in the back because you can see everything just as you would in the front seats (its a very nice and intimate setting) and its not too loud because you’re slightly farther away! Excellence. The main place to check out Operas apart from the one previously mentioned is Teatro La Fenice. They were closed on the day we wanted to see one so we ended up searching around for another, but people were saying that the Teatro La Fenice is good. Check it out! I hope this helps if you ever find yourself in Venice for a week.


FASHION

Overalls: Mango Blouse: H&M


FASHION Shirt: Reserved Skirt: Zara Shoes: Zara


Marine: Zara Trousers: Zara Turtleneck: Mango Shoes: Zara Marine: Mango Tie: No name Shirt: H&M Trousers: Zara


Down jacket: Asos Pullover: Incity Trousers: Befree Gloves: Reserved Scarf: Stylist’s property Earring: Stylist’s property Shoes: Sinsay


Down jacket: Befree Sweater: Reserved Skirt: Reserved Belt: House

A SPRING DAY

PHOTOGRAPHER // Dmitry Shoytov // shoytov.com MODEL // Alessia @ The Fame Model Management MAKEUP & HAIR // Victoria Shartel-Kaluzhskikh WARDROBE STYLIST // Irene Kornilova CASTING // Elena Mishenina


Jacket: Regatta Jumpsuit: Bershka Opposite page Down jacket: Asos Blouse: Reserved Trousers: Befree Earrings: Stezhki Broshki


FASHION


Photographer | Fay Summerfield Model | Anna Kossmann @Body London Hair Stylist | Fay Summerfield Makeup Artist | Ellie Morris Accessory Designer | Lheureux Jewels

Sporty Spice


Tracksuit: Adidas Jewellery: Lheureux Jewels


FASHION Top: Fila Trousers: Adidas

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Tracksuit: Adidas Trainers: Nike Jewellery: Lheureux Jewels


Top: Fila Trousers: Adidas Coat: Moncler


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the girl in love with the past

Photographer: VALERIYA SHUSTVAL Model: DARIA KISELEVA @ MARS MODEL MANAGEMENT Stylist: ANASTASIA VOSKRESENSKAYA Hair & Makeup: ELIZAVETA KAZIMIROVA


Opposite page Earrings: vintage Blouse: Rochas Skirt: Topshop Shoes: Zara Socks: Vintage Belt: Zara Head piece: Alessandra Rich Necklace: Dolce Gabbana Jacket: Vintage Blouse: Uterque Belt: Zara Trousers: Topshop


Earrings: vintage Blouse: Rochas


FASHION Belt: Zara Trousers: Vintage Blouse: Izmaylova Natella

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Blouse: Izmaylova Natella Trousers: Topshop Shoes: Rochas


words: CARMEN OBIED / photography: STEVEN LOPEZ

A Changing Current: LAFW AW18 & Beyond

Recently the fashion landscape has experienced shifting cultural currents. As a direct response to the socio-political movements of our generation, fashion is evolving as a powerful platform and voice for pushing boundaries and unifying ideas. Brands are starting to go beyond the micro-trends and recognising the industry’s impact on shaping societal views at a global scale. This has also been evidenced on a local level at LA Fashion Week over the recent years. Los Angeles is a multicultural melting pot, home to Hollywood stars and individual creative expression. These merging elements personify the city and fuel its vibrant artistic soul. Here we find a significant movement towards localism, with brands and consumers now proudly advocating for being local. This year, LA Fashion Week echoed and celebrated this theme of cultural diversity. LA Fashion Week was hosted in the heart of Hollywood, at the new stylish NeueHouse Studios on March 16th to 18th. LA Fashion Week (LAFW) featured the work of both established and emerging designers and artists from LA and around the world. It has continually been acknowledge for its artistic innovation and promoting of inclusivity within the industry. This Autumn/Winter season, LAFW was produced in partnership with Porsche Beverly Hills, Entertainment Tonight and Cosmoprof North America. After each show, designers were interviewed in the Porsche car that was set on the runway floor, adding an extra touch of luxury to the experience. Fashion Shift Magazine was on the scene and we’re here to bring you some of the highlights. LAFW HIGHLIGHTS The opening night of LA Fashion Week showcased the latest collections by Ukranian jewelry designer Guzema (@ guzema_jewelry) & Australian couture luxury brand Betty Tran (@beyyytranofficial). Guzema showcased beautiful fine jewelry that embodied femininity. This was Guzema’s debut showcase at LAFW and first time in Los Angeles! Her inaugurating LAFW show presented modern and minimalistic designs which are practical and suited to every setting. They are designed

to merge seamlessly and effortlessly with you and your style. Guzema was a pleasure to interview, her excitement and passion shun through as she described her inspirations for her stunning and multifunctional designs – that all women are beautiful and unique while being both feminine and strong. Her jewelry seeks to connect with all women, not just a type. It is a feeling, a lifestyle - it becomes a part of you and who you are or want to be. The second night of LAFW featured designers Delise’ana (deliseana_fashiondesigner), Shani James (@shanijames), Nicholas Mayfield (@mrnicholasmfmayfield) & Maison The Faux (@maisonthefaux). Delise’ana comes from Beautfort, South Carolina. She first opened a custom gown boutique in Orangburg, SC, where she showcased her first official clothing line, Delise’Ana Fashions. The origins of the name Delise’Ana derive from her Grandmother’s, Mother’s and Own name. Since moving to LA over 10 years ago, she has embraced the city’s vibrant creative culture and let it shape her love for custom garments and performance costume designing. Her custom design studio is tailored to fit each client’s lifestyle on a personal level. Her debut showcase at LA Fashion Week featured a futuristic, sci-fi collection, inspired by costume designing and film. Materials included plastics and sequins in dark and purple hues. Delise’ana strives to create something completely different with each collection and loves to experiment with unique materials and mediums. Shani James threw on a groovy vintage show on the runway with models that interacted with the public and got everyone into the mood. LA-based but originally from San Francisco, Shani James has been collecting thousands of vintage couture garments and accessories over the years during her travels with husband and music artist CeeLo Green. Her collection embodies her love for vintage and transcends beyond the fabrics, bringing her timeless garments to life with eccentric hairstyles, classic yet edgy pieces and a dynamic energy. Shani James likes to merge past styles with a modern twist, describing her collection as vintage meets futuristic fashion, as a reminder to not forget what has come before our time and what is yet to come.


LA designer Nicholas Mayfield brought a burst of bold colours and prints to his runway show. Mayfield combined his talents as an artist with his love for fashion design to present his collection in a unique, fun and vibrant way. His collection features clothes and accessories, such as bags and umbrellas; while his individual garments contained messages and commentaries, and even little ducks! His models added swag and personality to the runway. Nicholas Mayfield’s colorful collection echoed his effort to make the world a more colourful place. The closing night of LAFW showcased collections by designers Linda Stokes (@lindastokes), Yekim (@yekim), @Pia Gladys Perey (@piagladysperey) & Michael Leyva (@michaelleyva). Linda Stokes, creator of LSO Design, designs for the Hollywood’s celebrities. Kid models graced her runway show, showing off their impressive dance moves and bringing lots of attitude and entertaining to the floor. Linda Stokes shared how she first drew inspiration from designing tutus and that then led to her subsequent collections. Her singing background has also been a great influence in her collections and inspirations. Linda Stokes promotes fun individuality in her designs and the people who wear them. YeKim is an LA-based high fashion label founded by Chicago-born designer Martez Malone. Yekim represents the LA lifestyle in its collection, moving beyond the typical Hollywood red carpet scene and seeking to create a unique visual for the successful entrepreneurs and music artists living in the limelight. His ready-to-wear collection was presented in a unique and interactive way, with chairs and a range of creative urban looks and prints, such as the kaleidoscope outfit. YeKim shared that he loves the artistic people he gets to create with and that he’d love to travel to London and Paris next. Filipino designer Pia Gladys Perey has been making her in Los Angeles with her striking her designs that exude feminine elegance. As a preface to her runway, Perey opened with an introduction and video that highlighted the importance of celebrating and empowering all women. Beautiful sophisticated silhouettes featured on the runway, with long dresses in an array of hues from ultraviolet and wine to gold and ivory. Perey’s runway and models promoted haute couture designs for women of all shapes, sizes and cultures. Live Art with Robert Vargas: Since moving from London to Los Angeles last year, I was struck by talented local muralist Robert Vargas’ artistry while wandering and exploring the streets of LA, breathing in the city’s creativity. I’m always enwrapped by the iconic “Our Lady of DTLA”. Then, fast-forward a year, and to my great surprise, as I entered

NeueHouse for LAFW I see Robert Vargas creating live paintings of the event’s guests and fashionistas! It was a pleasure to meet him in person and see him live in action! He too embraces and promotes inclusivity. Vargas often interacts with the public so that all can experience his art, illustrating a visual dialogue with his hometown. His drawing sessions are regularly featured at the Downtown Art Walk, treating the sidewalk as his studio for all. Be sure to follow him and his inspiring work on social media! All these different artists, both local and international, reflect the intersecting cultures in Los Angeles – whether it’s through their heritage, their individual designs, the projected lifestyles, or the stories they share. These movements towards cultural diversity have been a long time coming and it is still not manifested across the board. Though it still has a long way to go, progress takes time and it’s refreshing to see positive change unfolding and beginning to permeate the mainstream. The fashion industry is learning from its mistakes and finally embracing diversity and inclusivity. There is a growing sense of community. People are becoming more openly proud of where they’re from and embracing their individuality and quirks. Mindfulness and dialogue are part of the solution, but that doesn’t make it any easier. Brands have the opportunity (and responsibility) to intentionally represent their designs and models as an embodiment of inclusivity. Acceptance of racial diversity, size inclusivity, gender identity and equality, eco-friendly sustainability… freedom is a unifying factor, but we need to keep speaking up and challenging these superficial attitudes. In the face of this, the definition of beauty is shifting as we continue to close the gap on inclusion. Rovin Givhan, Washington Post, greatly highlights the recent milestones achieved across the fashion industry, in LA and beyond: “A black man has been appointed editor-in-chief of British Vogue and a black woman is at the helm of Teen Vogue. Joan Smalls, who was born in Puerto Rico, became Estee Lauder’s first Latina spokesmodel. French Vogue featured a transgender model on its cover. There are more models of color on major runways. A range of designers have included plus-size models and older women in shows and advertising. A more diverse group of designers, including four black men, make up the 10 finalists vying for the CFDA/Vogue Fashion Fund award. Women are also well-represented. … There are models in hijabs, models with vitiligo, models with physical disabilities.” The next step would be - how do we move beyond questions of representation and ensure that this growing inclusiveness becomes more organic rather than trendy? How do we keep it authentic and long-term?


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EDITORIAL

Fru & Veg Photographer // ANDREA SBISÃ&#x20AC; Makeup Artist // TINA GOLDONI & CLAUDIA CARBONARo Hair Stylist // ROBERTO ROSINI Model // ELISA MUZZILLO & GIULIA NOVI Fashion Stylist // ROSANNA TRINCHESE Fashion Assistant // DENISE DENEGRI


EDITORIAL


Wearing: Eliana Riccio Jewellery: Azhar Shoes: Nando Muzi


FASHION

Sheâ&#x20AC;&#x2122;s a rebel Photography & Makeup: TANYA MIROSHINA Model: ALINA SERGEEVA Stylist: NATALIA MEZENTSEVA


Yellow outfit Skirt: atelier Code Blouse: H&M Jewellery: MaxMara Tights: Calzedonia Ankle boots: Season 2 Blue outfit Dress: Zara Tights: Calzedonia Green outfit: Atelier Code Orange outfit Blouse: Shendel Coat: Smarteez Glasses: stylistâ&#x20AC;&#x2122;s own Tights: Calzedonia Purple outfit Dress: H&M Tights: Calzedonia


FASHION

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MM MAD MAGMA Photographer: EVA YAÃ&#x2018;EZ Jewellery Stylist: ORIENT EXPRESS DESIGN Makeup Artist: MEAGAN MACRAE Wardrobe Stylist: CONNALLY MCDOUGALL Model: RIA MCKENZIE Wardrobe Stylist/Creative Director/Hair Stylist: BROOKE HEAD


Dress: Connally Mcdougall Jacket: Stylists Own Belt: Etro Milano Bracelet: House of DIV, Knots of Love Collection Rings: House of DIV, Knots of Love Collection Little finger Ring: Mi+LA Necklaces: House of DIV, Knots of Love Collection Opposite page Jacket: MASON by Suko Earrings: PS ONE Jewelry


Dress: Connally Mcdougall Skirt: COMME des GARÃ&#x2021;ONS Shoes: Grasp Earrings: House of DIV Necklace: House of DIV Rings: House of DIV Megaron Jungle Collection


Jacket: MASON by Suko Pants: Stylists Own Necklace: House of DIV, Enchanted Caftans Collection Earrings: PS ONE Jewelry


FASHION Dress: AQUA Jacket: Conally Mcdougall Head piece: Decollete Necklace, House of DIV, Enchanted Caftans Collection Rings: Melis Goral Earrings: Mi+La


Dress: Connally Mcdougall Earrings: House of DIV Necklace: House of DIV

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Black Copper cuff bracelets, Bone Bead drop Earrings, Assorted Jasper and Sterling Silver Rings, Dress, Hat and coat by Krystell Barraza


The Midwest

Photographer: ALIONA KUZNETSOVA Wardrobe Stylist: ANASTASIA KONTCHAEVA Makeup Artist: BETTSONI Model: ANASTASIA LEMESHKO Fashion Designer: KRYSTELL BARRAZA

Etched Chandelier Earrings, Pectoral Pendant, Pyramid Ring, Hat, Lace top and Skirt by Krystell Barraza


EDITORIAL

Black Copper cuff bracelets, Bone Bead drop Earrings, Assorted Jasper and Sterling Silver Rings, Dress, Hat and belt by Krystell Barraza


EDITORIAL


Assorted Midi and Band rings in silver and brass, Double finger tri-metal ring, Bronze and Sterling Resin rings, Etched Brass 1/2 Moon earrings , Dress by Krystell Barraza


Grey Coat: VALERIYA BANINA Gloves: ACABA Handbag: CHANEL Opposite page Black Hooded Vest: VALERIYA BANINA Long Sleeve T-shirt: OTHER STORIES

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FASHION

P Spring in

Paris

Photographer: CHRISTINA V HENNINGSTAD Model: SOLOMIA VINIAR @ MODELLING AGENCY LINEA 12 MODELS Designer and Stylist: VALERIYA BANINA


Black Hooded Vest : ALERIYA BANINA Long Sleeve T-shirt: OTHER STORIES


Grey Coat: VALERIYA BANINA Gloves: ACABA Handbag: CHANEL Black Coat: VALERIYA BANINA Glasses: HICKMANN Gloves: ACABA Handbag: CHANEL

Metallic Coat: VALERIYA BANINA


SInnocence pring


FASHION

Photographer // ALISON MCKENNY Hair Stylist // DANIELLE BAKER Wardrobe Stylist // LISA JAYNE Fashion Designer // AUDREY ASHLEY Model // CERYS WRIGLEY-MOSS Accessory Designer // LISA JAYNE MILLINERY Makeup Artist // DANIELLE BAKER Assistant // KAREN WRIGLEY-MOSS

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Fashion Designer: Audrey Ashley Wardrobe Stylist and Accessory Designer: Lisa Jayne


Mask: Lieberpaar Coat: Henrik Vibskov Dress: Akira Shoes: Acne Studios

Synopsis Photographer: THE O.X. PROJECT Hair & Makeup: CARYN VANDERBILT Wardrobe Stylist: CALEB FOLAND Model: ABIGAIL LIPP


Leather top: Alexander Kingsley Shirt: Hannibal. Belt: Akira Pants: Akira Shoes Cape Robbin Whip: Spencerâ&#x20AC;&#x2122;s

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Leather top: Alexander Kingsley Shirt: Hannibal. Belt: Akira Pants: Akira Shoes Cape Robbin Whip: Spencerâ&#x20AC;&#x2122;s


Coat: D.Gnak by Kang.D Bodysuit: Akira Pants: Topshop Shoes: Akira Belt harness: Akira/Caleb Foland


Coat: Brooks Brothers Skirt: Saks Fifth Avenue (in house label) Shoes: Coclico Collar: Spencerâ&#x20AC;&#x2122;s


Trench: Henri Bendel Bra top: Alexander Kingsley Pants: Miu Miu Shoes: X by Angela Wang Mouth Gag: Spener’s Handcuffs: Spencer’s


Photographer: MARCELLO RAPALLINO Makeup Artist: GIUSI DI MASI Model: MIHAELA RUSU Accessory Designer: ELISABETTA COMOTTO


EDITORIAL

A JULIAâ&#x20AC;&#x2122;S STORY


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EARLY

Durango Spring Photographer: Walter McCully Model: Nanabah Sam


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Jumpsuit Coveralls: On The Road, Lulus Cream Boots: Taryn Rose Earrings: Vintage Square Gold Bracelet: Rachel Zoe Spiral Cuff: Rachel Roy

WORK IN PROGRESS


FASHION Overalls: Honey Punch, Lulus Distressed White T-Shirt: Lulus White Pearl Body Chain: Forever 21 Clip-on Earrings: Vintage Gold Chokers: Vintage Gold Slides: The Fix, Amazon Spiral Cuff: Rachel Roy

Photographer: ASHLEY GALLERANI Wardrobe Stylist: AUDREE KATE Model: BAILEY OLIVAS @ARIZONA MODEL MANAGEMENT Makeup Artist: JANE RODRIGUEZ


Striped Shirt: Vintage Jeans: Zara Brooch: Vintage Gold slides: The Fix, Amazon Gold Arm Cuff: Vintage X Bracelet: Ann Taylor


Bandana: J. Crew White Jeans: Billabong, Lulus Silver Choker: Vintage Silver Circle Earrings: Forever 21 Silver Bracelet: Vintage White Zipper Boots: Chinese Laundry Bejeweled Cuff: Free People

FASHION

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White Blouse: Lulus Denim Dress: Free People Grey Sparkly Boots: Chinese Laundry Sparkly Long Earrings: Vanessa Moody, Lulus

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Overalls: Honey Punch, Lulus Distressed, White T-Shirt: Lulus Spiral Cuff: Rachel Roy Hat: Vintage Earrings: Vintage


Fashion Shift Magazine PATTERN 2018  
Fashion Shift Magazine PATTERN 2018  
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