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olor C nspiration I Photographer: Janna Kuzko @jannakuzko www.jannakuzko.com Make-up & hair artist: Makeeva Anastasiya Model: Katya Stepura @ WFmodels www.wfmodels.eu


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brassiere H&M Skirt DRESSLAB www.dresslabrent.ru


Top H&M pants Xenia Pilipenko

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Dress DRESSLAB www.dresslabrent.ru


Top H&M


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dress Xenia Pilipenko


Dress DRESSLAB www.dresslabrent.ru


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CONTENTS 1 - 11 Color Inspiration - Janna Kuzko 14 - 21 In the Air Series - Eric Cowez

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22 - 33 Allure of Portugal - Andrey Rossalev 34 -43 Shahad AlBandar Collection by Luke Woodford 44 - 57 All Around Creatives Column Helen Woollams VivienneB Adrenus Craton Luka Watabe Tomasz Kociuba

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58 - 61 Urban Vibe - Vlady Vala 62 - 67 The Binary Gray - Dario Sartori 68 - 75 Snippets Of a Lucid Dream - Zuzia Zawada 76 - 81 Charmed - Yugo Takahashi

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82 - 83 Trend Report - Rhiannon D’Averc 84 - 89 First Notes of Summer - Anna Grodskaya

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90 - 95 Feminine Masculinity - Benjamin Szabo 96 - 101 Color Of The Night - Cedeno 102 - 105 Urban Legend - Marta Forgione 106 - 109 Hausfrau - Dedaluse&Crane 110 - 113 Colors of PRL - Maria Kania

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114 - 119 Collaboration - Cole Cameron Matt Martian Justin Sisson

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F SHIFT www.fashionshiftmagazine.com

Founder / Editor-in-Chief / Art Director / Magdalena Bieth Features Editor / Professional Model / Industry Expert / Carmen Obied Official F*Shift Hair Stylist / Creative Director at The Hair Room London By Kartee Munusamy / Kartee Munusamy Wellbeing Editor / Nutritionist / Christina Rosso

LOVE | FOLLOW | SHARE GET INVOLVED | CONTRIBUTE facebook.com/fashionshiftmagazine submissions@fashionshiftmagazine.com instagram.com/fshiftmagazine twitter.com/fshiftmagazine

14 COVER SHOT Photographer: Janna Kuzko www.jannakuzko.com Instagram @jannakuzko Make-up&hair artist: Makeeva Anastasiya Instagram @makmakeupart Model: Katya Stepura @ WFmodels www.wfmodels.eu Instagram @wfmodels

PRINT copies of the EARLYBIRD issue are available to order on our website www.fashionshiftmagazine.com


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(on this page) Vest & Pants RYNSHU Shirt EUROPANN Shoes US POLO ASSN (right) Jacket VIVIENNE WESTWOOD Shirt CAVALIER BLEU Shorts CERRUTI Shoes US POLO ASSN


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In The Air Series PHOTOGRAPHER: Eric Cowez www.erickeee.be MODEL: Juanito X Mademoiselle @Agency Paris www.juanito.book.fr STYLIST: Aurore Donguy Stylist www.auroredonguy.com MAKEUP ARTIST: Angèle Make Up/Hair Artist www.angele-caspar.book.fr STYLIST ASSISTANT: Léo Rouault Stylist Assistant


(this page)Jacket TIGER OF SWEDEN | Top AGNÈS B | Pants CARVEN | Shoes US POLO ASSN (right page) Jacket AGNÈS B | Shirt VIVIENNE WESTWOOD | Pants ISSEY MIYAKE | Shoes RYNSHU


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Sunglasses STRANGE FROOTS | Shirt JITROIS | Sweat Shirt ELEVEN Paris | Pants HENRY COTTONS | Shoes CERUTTI


Jacket CAVALIER BLEU | Shirt CARVEN | Shorts HENRY COTTONS | Shoes JOUR FÉRIÉ

Plastic white collar by Sydney Davies Silver trousers by Sydney Davies Jewellery Pebble London Shoes by Mimi Tran


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Sunglasses STRANGE FROOTS Shirt JITROIS Sweat Shirt ELEVEN Paris Pants HENRY COTTONS Shoes CERUTTI


Jacket AGNÈS B Shirt CERUTTI Pants JITROIS Shoes GIUSEPPE ZANOTTI


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Allure of Portugal Photographer: Andrey Rossalev | www.rossalevandrey.com Model: Tatiana Djau & Vitoria Mota @FACE Models Lisbon Fashion Designer: Olga Kaurtseva | www.kaurtseva.com Hair & Makeup Artist: Irina Bukina


Fashion Designer: Olga Kaurtseva | www.kaurtseva.com


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Fashion Designer: Olga Kaurtseva | www.kaurtseva.com


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Fashion Designer: Olga Kaurtseva | www.kaurtseva.com


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Fashion Designer: Olga Kaurtseva | www.kaurtseva.com


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Fashion Designer: Olga Kaurtseva | www.kaurtseva.com


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Fashion Designer: Olga Kaurtseva | www.kaurtseva.com


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www.shahadalbandar.com


Shahad AlBandar Photoghrapher / Luke Woodford Model / Mandee Hair Stylist / Jho Cruzat Painting / Kate Conway Graphic Design / Jeniree Reyes Fashion Designer / Shahad AlBandar www.shahadalbandar.com

Shahad AlBandar brand are introducing their new Spring/Summer 2016 collection designed in Paris


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Helen Woollams VivienneB Adrenus Craton Luka Watabe Tomasz Kociuba


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HELEN WOOLLAMS Creative Director & Head Designer

A few words about yourself...your passion and inspiration...

What would be your dream holiday?

I am hungry, passionate, wilful, strong and impulsive. An obsessive over-thinker. My inspirations and passions are eclectic at the very least! I swing violently between being excited by the macabre and inspired by the bright living and vivacious. I am obsessed by human behaviours and old photographs.

We travelled to India a few years back and I fell hopelessly in love! The colourful markets, people, adorned animals. The insane concoctions of culture and tradition, and the heady heart wrenching realisation of what a real struggle looks like and complete obscure extravagant wealth on the same doorstep; the contrasts which are crazy and at the same time completely heart breaking. The most humbling, inspiring place I have ever seen…wonderful!

The moment you realised, this was what you wanted to do, who you wanted to be, you were born to be where you are today...

What is your favourite piece of art, photograph, design in your own portfolio and why?

I was always sketching, painting, dancing, dressing up, dreaming; I had terrible insomnia, my mind would not want to switch off and instead of stopping to be a grown up, I just never stopped. I remember bursting into tears watching my first fashion show, and feeling it in my gut that this is it! This is what I wanted; before that I just wanted to be a ballet dancer, so it was never going to be an academic path for me. Now everything is just intensified, the dreams are bigger, the constant sketching, looking, learning, the sleep depriving ideas. I love the sheer exhaustion after you have poured your soul into a collection, the empty aching hunger in the pit of your stomach when you have exhausted yourself over the endless possibilities. When you have overcome all the personal and mental battles faced when trying to create a story through your garments and when it nearly killed you mentally and financially, but you made it through - and no sooner as one has finished, the next collection and story has begun.

If you were given an opportunity to work/collaborate with one person in your industry, who would that be and why? Victor Horsting and Rolf Snoeren blow me away continuously and I would love the opportunity to work with them as I’m obsessed and I adore their ideals on fashion. However, when I think about who I think I could collaborate with and create something insane which still keeps both aesthetics strong….I think it would have to be Vivienne Westwood - I love her work ethic and everything that she stands for! I think this could be a power team!! And as I write this, there are others, all for different reasons; this is the impossible question!!!! Ok and one last one!!! Damien Hirst/Hellavagirl - something beautiful/macabre? - Did mention I am incredibly indecisive?

This is difficult as when I reflect on my work I am not thinking “ohhhh, how wonderful” - far from it!! I am focusing on what I should have improved and what worked and didn’t and where I should be pushing to next. I have a complete love-hate relationship with my work, I’m always striving to be better, do better and push my boundaries. Some of the photographs are favourites as these are collaborations, therefore I feel like I can love them as they are someone else’s work. The collection which had the strongest response to what I had imagined was ‘Diary of a Lost Girl SS16’. The Collection had some strong annotations of what I had foreseen the collection to be and depict; however, once again, I could improve it in so many ways. I absolutely loved Zuzia Zawada’s fashion film which we created for this collection. I have been working closely with Zuzia for two years now and I think we have a fabulous connection and understanding of our creative ideas! I strongly believe my best is yet to come!

The story behind your first photoshoot/exhibition/fashion show - the moment you collaborated with a team of creatives for the first time... The first time was at a fashion show with my best friend to this day, Jade. Jade was starting her degree as a theatrical MUA and we collaborated with Tony and Guy for a huge fashion show. They created these amazing avant-garde hair creations, Jade did amazing make up, and I designed and made all the garments for the whole show. I remember us standing at the end of the runway holding hands and crying tears of exhaustion, relief and happiness! I was buzzing at the way that everyone brought their own expertise and created this amazing over the top show - insane!!

www.Hellavagirl.com


Photo by Zuzia Zawada

If you were not an artist...what would you do for a living?

Photos by Magic Owen

I have absolutely no idea!! There is no plan B!...(Crazy Cat Lady maybe?) Like every creative, I have had many ‘other’ jobs to help fund this dream. I spent a long time just trying to earn money and keep my creativity as a hobby, but the frustration inside me was palpable. So I did it, I gave up the job, went and followed my heart. And there has been so much heartache and self-doubt along the way; seriously, you need balls to follow a creative path!! However, I wouldn’t change it and I won’t give up or go back! I cannot even imagine it now, in fact I really don’t want to, this is me, and this is who I am.

What’s your happiness? I am happiest at my studio creating, that’s how I know this is who I am. I love my own space to think and create, to be my own boss and not be told to conform. My most precious moments are superbly early in the morning, when I feel that the world is still sleeping and I am alone with my thoughts - before the mania of the day begins. Happiness is being completely lost in my ideas, bringing them to life, when a concept comes together, sketching and illustrating when I literally can’t sleep for ideas, when something insanely exciting comes along and quite literally blows me away, which is happening at the moment it seems……

This time next year... Watch out world!! Photo by Magic Owen

Photo by Zuzia Zawada


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VivienneB Fine Art & Portrait Photographer

A few words about yourself...your passion and inspiration... I am a 35 year old Italian photographer, who deeply loves photography, art and all that is creative. My photos are an expression of myself, so they are unique in mood and style. I like everything that goes with my taste and that makes me feel good.

The moment you realised, this was what you wanted to do, who you wanted to be, you were born to be where you are today... I realised I wanted to be a portrait and fashion photographer almost 15 years ago. I saw a documentary about Mario Testino. Something snapped inside me. I do not know exactly what, but it snapped. Yes, I’m a photographer, but who I am does not end here and it is not limited to this. I am a woman who likes to fall in love with life every day, who wants to achieve all her dreams and give to the world and to the people a great help in their lives.

If you were given an opportunity to work/collaborate with one person in your industry, who would that be and why?

The story behind your first photoshoot/exhibition/fashion show - the moment you collaborated with a team of creatives for the first time... My first important photoshoot was two years ago. An event created by Franca Sozzani (editor in chief of Italian Vogue Magazine) and Erika Cavallini Semi - Couture Fashion Designer. This initiative was created in honor of the photographer Deborah Tubeville and her great contribution to fashion.” A Tribute to Deborah Tubeville”. It was a fairly emotional service. I had just separated from my husband for about a month and I lived alone. I was with him on the set. The new and the end of a love, of a certain kind of life. It was exciting and strange at the same time. This is the first time I have spoken about this.

If you were not an artist.... what would you do for a living? I want to be a Photographer and a Motivational Trainer. To help people improve their life. If you really believe in your dream/ thoughts, you can achieve any goals you want. Life is extraordinary. We are spiritual beings that have a physical experience.

What’s your happiness?

If given the opportunity, I would like to work for a high-fashion house to create a Perfume ADV Campaign. To give the mood for a feminine fragrance is a note that touches me inside.

My happiness is to be free, to be myself and to have a deep love for life.

What would be your dream holiday?

This time next year...

The holiday of my dreams is with the man of my life. A place to love and enjoy together the landscape and life. Love!

...to have great experiences!

What is your favourite piece of art, photograph, design in your own portfolio and why? I actually have two photographs that I care about a lot. One depicts a girl floating in the water with a red flower on her chest, and the other depicts a girl with her hair in the wind. The first reflects my idea of purity and love. Sweetness. The second one reflects my awareness now. Calm and knowing how to control my thoughts. Knowing who I am and what I want.

www.vivienne-b-photography.format.com


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All photos by VivienneB


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ADRENUS CRATON Creative Director, Fashion Photographer & Fine Artist

A few words about yourself...your passion and inspiration... My name is Adrenus Craton. I am the youngest in my family with three older brothers. I’ve been an artist since a very young age. Currently, I’m a creative director, fashion photographer and fine artist based in Shoreditch, East London. I am the founder and owner of London HOUSE Studio, an exclusive creative space with its own boutique model agency, Novelmodels Elite. I’ve always been passionate about beauty, good energy and helping others succeed. As a child, I was always inspired by the seaside and other forces of nature which were wild and free. As I got older, that inspiration came from the great trailblazing geniuses, Mozart, Beethoven, Picasso, Plato, Tchaikovsky, Einstein, Tesla, and I have to even add Oprah to that list. Most recently, in my world of fashion photography, it has been Patrick Demarchelier, Mario Testino and Annie Leibovitz. I still read, study and am inspired by all of these incredible beings.

The moment you realised, this was what you wanted to do, who you wanted to be, you were born to be where you are today... Definitively, my first real memory was making art for my parents. It brought them such joy (or so it seemed). :) It’s all I can remember since childhood, this feeling that this would be my life: an artist and a creative, bringing joy to the world. Somewhere along the way this developed, from an artist searching for beauty in all things, into a creative director, a fashion photographer and a model scout. It’s funny you asked, because lately, every day, I wake up feeling this way. This is who I have always been and where I was always meant to be.

If you were given an opportunity to work/collaborate with one person in your industry, who would that be and why? The first is Franca Sozzani, editor-in-chief of VOGUE Italia. For me, she has always been the example of welcoming new talents and creating exceptional work for a higher purpose. It is always about more than just fashion with Franca Sozzani.

How she operates is in perfect alignment with my core beliefs and driving forces behind everything I do. Making “it” about more than just fashion is what I can believe in… everything from models, photo shoots, fashion writing, fashion designers, fashion film, all of it. All eyes are on the fashion of things and on this incredible world of exclusivity. So, why not make “it” the vehicle to bring positive social change. The second is Mario Testino, because in all honesty, as a creative and fashion photographer, I aspire to walk in his footsteps. I admire everything he does, his attitude towards life, pleasure and beauty. To work with either Franca or Mario, would be an absolute dream come true.

What would be your dream holiday? Well, my happiest moments are when I’m at home visiting my parents in Texas, having coffee and early morning bird watching with them on their ranch. They have spent their entire lives teaching me and showing me things, travelling, and supporting my dreams. I would love to be able to give it in return, to show them the world and places they’ve never seen before. So, a dream holiday would be a 3-month long trip around the world with my mother and father (if they could put up with me for that long).

What is your favourite piece of art, photograph, design in your own portfolio and why? The first is an art piece called “Golden Roses” — I painted this piece while living in Bulgaria. It went on auction for nearly 5,000 euros, all proceeds going to the charity that I created it in honour of, The Cedar Foundation (http://adrenuscraton.com/goldenbulgaria). Before painting it, I went with the organisation visiting the disabled children and young persons in tiny eastern european villages, who were displaced because of their disabilities. They were hidden from the world. I felt their energies, and they were so beautiful to me, like golden roses. Roses are something very special in Bulgaria, so I decided to create the largest canvas of golden roses possible. This piece is now in a private residence in Poland.


All Photos by Adrenus Craton


FashionShiftMAGAZINE The second, is one of the very first photographs I ever took with my first camera, nearly 12 years ago. It’s the photo that started it all (http://adrenuscraton.com/culture). It was the beginning of a photographic journey that will last a lifetime. This photo of a small girl dancing with her red dress in the middle of a Polish village market square became the reason why I began this quest; to capture this kind of life in every single photograph — stories of life, culture, and its continuity (in fashion, in art, everywhere there is beauty).

The story behind your first photoshoot/exhibition/fashion show - the moment you collaborated with a team of creatives for the first time... The long story behind my first big collaboration was after a trip to Paris. I was feeling incredibly inspired from exploring this beautiful city, drinking champagne and indulging in sweets (but mostly walking around and just taking it all in). I had the privilege of attending the opening of Exposition “Helmut Newton”: Grand Palais. It was just so magnificent! And in the same moment I decided I had to somehow pay homage. So, I reached out to NYC filmmaker Ramon J. Goni. We organised a big team of creatives and met for three days of filming and shooting in Paris, all over the city. It was to be a combination of several fashion stories and a fashion film. The film, The Hunt, was published on Fashion TV. The other shoot “Paris For Breakfast” was published in Amica Magazine. Another shoot, which actually took inspiration from Newton’s “Le Smoking,” was shot on Rue Aubroit and called “L’illusion de Smoking” — however, this one was never published. Our team included models Charlie Melchiori, Victor Savkin, Melifere, Katrina Nare, Bastien Grimal and Ryan Schira. I made lifelong friends from this shoot, and still keep in touch with some today. Working with incredible hairstylist Micheal Marenco, makeup artist Cathy Widawska, stylist Anne Manude, filmmakers Oliver Herold and Giovanni Fumu, set designer Benoit Mallory, and the legendary Laduree, Louis Vuitton, Canali and 3.1 Philip Lim. We created a lot of magic in those three days, all of us did. It was one of the best experiences of my life. We wrapped up at Le Trianon Ball Room on a sunny afternoon, filled with champagne and macaroons, totally exhausted and with tears from happiness (wow, that really was a long story)!

If you were not an artist...what would you do for a living? If I were not an artist… hmm. If you had asked me that five years ago, I wouldn’t have an answer… but now, I can without a doubt say, a teacher. Knowing (and seeing) first hand the impact education and knowledge has on every generation, it makes me wonder seriously why teaching is not the highest paid profession there is. We need to pay our world’s teachers a lot more than what they are currently earning. I don’t even know what the pay is exactly, but I know it should be a lot more. Make teachers famous, and then perhaps there would be an incredible global shift. A positive happy world can only exist if there are those who can teach and educate our next generations on the power of love, the power of nature, the power of acceptance, the power of treating others the way you want to be treated. If only everyone could be educated in this way of life, then the world would be… a paradise.

What’s your happiness? My happiness is pretty simple (contrary to popular belief) :). My happiness is the happiness of those I care about. I’m happy when they are taken care of. I love when the Universe blesses those deserving of it with good things, life-changing experiences and incredible opportunities. My happiness is the happiness of others who deserve it.

This time next year... This time next year… I see myself running one of the most well-known and highly esteemed boutique creative spaces in London. London HOUSE Studio opened nearly one year ago to date and we have been steadily growing. At the moment we are located in Shoreditch, at the heart of the art scene. We have a solid list of new faces, unique faces, models and creative talents (including new designer Le Roni Headpieces, who is so very special, look him up!). All in all, this time next year, I will have a long list of happy clients, hopefully shooting designer campaigns and editorials for VOGUE, booking our models for the “big four” fashion weeks in NYC, London, Milan, Paris, and collaborating on epic philanthropic projects with others who are becoming an essential part of this more socially aware, socially proactive group of creatives within “the industry.”

www.adrenuscraton.com

All Photos by Adrenus Craton


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LUKA WATABE International Make-Up Artist

A few words about yourself...your passion and inspiration...

My name is Luka, I’m a Japanese make-up artist who loves the world of colour, and nature’s colour especially is my inspiration. I’m passionate about painting on faces because everyone’s is different and finding their personality underneath is very important to me. For me, face and colour collaborate to make  unlimited, fun creations.   

The moment you realised, this was what you wanted to do, who you wanted to be, you were born to be where you are today...

When I feel the energy, excitement and tension between people during the photoshoot. In the moment I forget everything else, only creating a piece of art with other artists. I feel very happy to be part of that.

If you were given an opportunity to work/collaborate with one person in your industry, who would that be and why?

Patrick Demarchelier. I’ve been a fan of his beautiful photographs for a long time. They are very classic and elegant. To work with the legend would be a dream come true.  

What would be your dream holiday?

I want to travel around the world to experience different countries and learn their cultures. I think it would open my eyes wide and feed my mind.

The story behind your first photoshoot/exhibition/fashion show - the moment you collaborated with a team of creatives for the first time...

The first time I had a photoshoot in London, I had just moved to a new country and I didn’t even have a place to stay. It wasn’t a good start. I was collaborating with other students from my university and seeing their happy faces gave me the  confidence to work in London. I still work with them and the experience taught me to keep working hard, doing shoots and to cherish the people who you work with.  

If you were not an artist...what would you do for a living?

I sing jazz and it would be great to work as a jazz singer. I really can’t imagine myself working in an office…  

What’s your happiness?

To spend my everyday life with my husband and to be able to follow my dreams.

This time next year...

As I’m moving to the UK for a long stay, I want to be a part of a lot of shows in London, Paris and Millan. Hopefully I will see my name on lots of magazines and work in a top industry to achieve my career goals.

What is your favourite piece of art, photograph, design in your own portfolio and why?

One of my favourite photographs is of two models with different skin colour and wearing brightly coloured lipstick. As I’m from a small city in Japan, we don’t have a lot of diversity and I remember being very excited working on people from many different backgrounds. This is one of the reasons that I love London.

www.lukawatabe.com


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na Photo by Magdale

Bieth

Photo by Ayesha Hussain

Photo by Shawn Paul

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TOMASZ KOCIUBA Fashion Designer

A few words about yourself...your passion and inspiration...

What would be your dream holiday?

I was born on the 8th of January in 1986. From early childhood I was interested in fashion. Passion has become a way of life. My earliest fashion influences were black and white movies from the 1940s and 1950s with great actresses: Elizabeth Taylor, Rita Hayworth, Marlene Dietrich and Grace Kelly. In 2012, I completed a degree in Fashion Design at the International School of Costume and Fashion Design. With a twist of creative energy I like to experiment with the fabrics and mix different materials. Each creation comes individually, so it’s hard to find in my designs clothes that are repetitive in terms of fashion. Every design is unique and very precise in terms of details. My designs have been published in many international magazines such as: Blanck Magazine, Dark Beauty Magazine, Elléments Magazine, Estetica Magazine, Bisous Magazine, Elegant Magazine, Dreamingless Magazine and on many online websites.

My dream holiday would be on one of the exotic islands. One day I would like to visit any of the Caribbean islands, such as Martinique, Jamaica or Guadeloupe, where the sun is shining all day and you wake up fully energised and ready to discover your life. It would definitely be a place where I could be creative at the same time. Holidays have always been the true source of my inspirations.

The moment you realised, this was what you wanted to do, who you wanted to be, you were born to be where you are today... Since I remember I always wanted to be a fashion designer. Not a policeman, fireman or doctor, but a fashion designer. When I was a small boy I wanted to create new clothes. At the age of 10, I drew my first fashion sketch – models with long evening dresses on a catwalk. Since that time my dream job was to be a fashion designer. I wanted to create lifestyle, dreams and be able to dress all women from around the world.

If you were given an opportunity to work/collaborate with one person in your industry, who would that be and why? My idol is Yves Saint Laurent. He has had the biggest influence on my career and the creative side of my work. He created the iconic fashion pieces that even nowadays designers try to make in their own way. For me personally, it would be a privilege to work by his side and learn the real art of haute couture. He is my biggest idol and my mentor.

What is your favourite piece of art, photograph, design in your own portfolio and why? I have many pictures of my designs that I truly adore, but my ultimate favourite one would be a photo that my friend and talented photographer Danny Gaska created recently. In the picture you see a model with my feather short black/pink dress with red gloves on. Very chic and classy, but at the same time edgy and timeless. It is also the first picture visible on my website. This represents what fashion means to me. I have worked with Danny several times and he truly knows how to capture the beauty of fashion and make it look stunning. I believe that publishing your designs internationally and collaborating with talented photographers or stylists opens many doors for your future career.

The story behind your first photoshoot/exhibition/fashion show - the moment you collaborated with a team of creatives for the first time... One of my very first professional shoots is also one of my favourites. We called this fashion project “All that she wants”, which represents the different natures of models. It was a shoot in East London with the most professional and biggest team that I have worked with. Two hair stylists, two models and two makeup artists. We also had a videomaker who created a professional campaign from this photoshoot. The pictures were published in Dark Beauty Magazine. I am very proud of the whole team which was extremely creative and professional at the same time. ‘Till this day I am still working with all of them whenever I do any fashion projects.

www.tomaszkociuba.com


If you were not an artist...what would you do for a living? I can’t imagine myself working in an office behind the computer. I have to have a very active job where I can meet new people and be constantly responsible for creative tasks. I would say that running my own store would be something that will bring me satisfaction. As the owner of fashion boutique I could meet customers and talk to them on a daily basis. It would be a chance to help them discover their needs at the same time.

What’s your happiness? My happiness is to see customers wearing my clothes. This brings a smile to my face and motivates me to create new designs. It is also a huge responsibility to improve myself as a designer. If I see a woman in my designs I am really grateful and happy. I want women to feel free, comfortable and very elegant in my designs. I want them to be themselves.

This time next year... I would definitely open my creative studio in London and be able to dress any actress for the Oscars.

All photos by Danny Gaska


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Photographer: Vlady Vala | www.vladyvalaphotography.com Hair and Makeup: Joy Zehnom Matashi | Styling: Nina Mihoci Photographer’s Assistant: Lee Ferdinand-Mark | Retoucher: Alina Belova Model: Paula@Lenis Models


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Photographer: Vlady Vala | www.vladyvalaphotography.com Hair and Makeup: Joy Zehnom Matashi | Styling: Nina Mihoci Photographer’s Assistant: Lee Ferdinand-Mark | Retoucher: Alina Belova | Model: Paula@Lenis Models


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bracelets SONJA black tulle dress IMPERIAL


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THE BINARY GRAY Photographer and art directions: DARIO SARTORI www.dariosartori.com Styling: STEFANIA VASCIARELLI www.stefaniavasciarellistylist.it Model: NASIA MYLOVA @ WOMEN MODEL MGMT MILAN Hair & Makeup artist: CRISTINA PAGANO


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cardigan VICOLO bag ITALY ICONS pants ATOS LOMBARDINI


dress JIJIL | jacket NOSHA | bracelets and necklace SONJA | bag CARRIE BAG


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blouse KOCCA pants, jacket MOTEL shoes MARNI bracelets SONJA cap ITALY ICONS


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nippets of a lucid dream


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OTHING REALLY ATTERS

Photography: Zuzia Zawada www.zuziazawada.com @zuziazawada Designer: Hellavagirl Photographer: Andrea Piffari www.hellavagirl.com | www.andreapiffari.com www.facebook.com/hellavagirl @hellavagirl Designer’s&Styling assistants: Stylist: Donatella Pia Kirstie Smallwood www.donatellapia.com CourtneyFrancesca Leigh Norman Model: Landi Tara Plummer Make up & Hair Styling: Giulia Fregola Andreea Deaconu Wardrobe: MAX.TAN Photographywww.max-tan.com Assistant: Wiktoria Jazdzewska @wiktori.ia @maxtanstudio Model: Florence Andrea @ Jera Inc Models @florence.andrea MakeUp Artist: Sarah Hubbauer www.sarahhubbauer.com @sarahhubbauer Hair Stylist: Emmanuel Esteban www.eestebancoiffure.wix.com/esteban-emmanuel @estebanhair Nail Technician: Julie Lee | www.facebook.com/thenailloungepoulton


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Designer: Hellavagirl www.hellavagirl.com | www.facebook.com/hellavagirl @hellavagirl


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FashionShift FashionShift MAGAZINE MAGAZINE

Designer: Hellavagirl www.hellavagirl.com | www.facebook.com/hellavagirl @hellavagirl


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FashionShiftMAGAZINE

Designer: Hellavagirl www.hellavagirl.com | www.facebook.com/hellavagirl @hellavagirl


FashionShift FashionShiftMAGAZINE MAGAZINE (on this page) Blazer - Mo & Co Bodysuit - Manuela Bartolomeo Pants - Helder Diego (right) Top - Maje  Shorts - Helder Diego  Boots - Steve Madden


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Charmed Photographer: Yugo Takahashi MakeUp Artist & Hair Stylist: Sherlyn Torres Stylist: Michelle Davis Model:Â Ana @ Elite Models


FashionShiftMAGAZINE Mesh top- Helder Diego Trousers - Brit Wacher


Blazer - Mo & Co Bodysuit - Manuela Bartolomeo Pants - Helder Diego


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Heels - Nine West Mesh Top- Helder Diego Trousers - Brit Wacher  Bodysuit - American Apparel


Top - Maje Shorts - Helder Diego  Boots - Steve Madden

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Trend Report: A/W 16/17

by Rhiannon D’Averc

Want to know what to wear this coming season? Need to budget for the key pieces? We’ve studied the upcoming trends to give you all the information you need! Colour Colour is key, so make sure that you get it right. Warm, cosmetic tones are in: think dusky pinks, salmon, and terracotta. This all adds up to creating some very romantic looks, particularly when used with the right textures. Mix fur and velvet with coloured denim in order to strike the right notes for this key look. Amber tones will also dominate for those who love the retro look – think 70s themes, but on a sophisticated level. If you love red then you are in luck, as this season is all about bold shades – tomato and scarlet are your key tones. Pair them with the warm pinks if you want to be really daring, and be brave enough to go bright red on knitwear, dresses, and of course your statement accessories. Berry tones such as deep reds are also acceptable. Want to tone it down a little more? Light grey and camel are your neutral tones this season. They are perfect for outerwear and knitwear, providing a base for your bolder and brighter pieces. A camel coat over a velvet salmon dress could hit the right notes. A few bright accents can liven neutrals up and bring them bang up to speed. For your blue tones, stick to navy blues and denim. Dark blue is great for older women as a very flattering colour, particularly for those who want to go bold but just can’t wear the younger reds and pinks. Combine navy with burgundy for a key trend this season. Your accents come in golden yellow for perfect contrast. Transitional styling will be all about layering. According to the sales figures, dresses are on the rise while skirts are down, so think about long looks. Structured, pleated skirts are the way to go if you must, especially in metallic tones. Styling What about the shapes you will be wearing this season? Coats, especially those in camel, should feature wide lapels. Teddy coats and jackets featuring faux fur trims are on the rise, but go for plush rather than shaggy. Less is more. Slip dresses can be layered under big pinafore dresses for a transitional, romantic look. Full dresses with long skirts are in, as well as wrap dresses for those in the office. Fit and flare sweater dresses are massively on the rise: wear a zipped polo neck underneath to create that layered look. Those who prefer traditional styling can go for the tea dress, coming to mid-calf-length in luxe fabrics. Lurex threads and statement zips or eyelets are key ways to bring in something different, but this season is all about contrast. Think 70’s glam, but with basics: shimmering materials paired with stonewash jeans. Sequins should be lo-fi and casual. Panelled lace is also a great look. Denim lovers will want to stick to classic fits in stonewash, combining them with a blouse or tailored top. For trousers, aim for the microflare or cropped look, pairing it with high heels or boots for maximum impact. Wide leg cropped culottes have seen a 37% rise in popularity for retailers, while skinny and wide leg styles are down.

Cricket jumpers give a fitted silhouette, while oversized boyfriend blazers are back again. Team them with feminine accents to play with the androgynous fitting. The leather biker jacket is also making a return, using the classic and original style to contrast against more feminine looks. Trapeze and A-line sweaters are in for an interesting contrast or complement to your cropped flares. Wear them a size too big over chiffon or satin skirts for high style. Feature sleeves are a big movement: they can be flared, leg of mutton style, cutout, or elongated. Especially paired with ruffles on blouses and dresses, they make a big statement. Think about shoulder play too with additional details. Add an exaggerated neckerchief or pussybow to your blouse to hit the trend perfectly. If you want to be bold, try a tailored jumpsuit. Patterns like houndstooth make a return with exaggerated and bright dimensions. Cut-outs can be used to engineer these patterns into something even larger, particularly in sweaters. For statement outerwear and shoes, look to snakeskin or fashion quilting such as large diamonds. Florals and stripes are up, but plaids, checks, and animal print are down. Use them in very specific ways: dark, moody florals work well, as do variegated shapes in plain colours like navy and brown. For the younger crowd, placement motifs and basic slogans – of just one word – will be a big hit. Loud and bold prints done large will be a winner. Footwear Ankle boots with square piledriver heels will be paired with cropped trousers, while Mary Jane shoes are updated with a chunky heel and multiple straps. Western boots and Cuban heels are up, particularly with patent shine to bring them up to luxe stylings. Granny boots with a pointed toe and lots of ghillie lacing are going to be a big hit. Loafers should also feature a pointed toe as well as oversize buckles. Old-school sneakers are back, like the scuba styles – think Nike Cortez and Adidas Easy. Accessories Finally, look to your finishing touches. Shoulder bags should have a strong shape, while small boxy handbags with chain straps make a big return. Have them embellished with diamante but then pair with everyday casuals. Contemporary satchels in solid tones are great for contrasting against luxe looks, so drop the details on these. Your head will be graced with a felt beret, under which diamante hair accessories sparkle and shine. Wear a fun faux fur scarf in a bright colour as an accent, and make sure that at least some of your key accessories feature overlong or overlarge tassels and fringes. A leather waist cinching belt with detailing will pull in your silhouette, and you should wear an ornate ring on your pinkie finger. Sculptural metal cuffs with minimalistic stones and embellishments will hang just right from your wrists. As for your neck, a slim gold choker will be just right.


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“Denim lovers will want to stick to classic fit s in stonewash, com bining them with a blouse or tailored top. For trousers, ai m for the microflare or cr opped look, pairing it with high heels or boots for maxim um impact.”

“Granny boots with a pointed toe and lots of ghillie lacing are going to be a big hit. Loafers should also feature a pointed toe as well as oversize buckles. Old-school sneakers are back, like the scuba styles – think Nike Cortez and Adidas Easy.”

Words & photography Rhiannon D’Averc www.pcistudio.co.uk www.rhiannondaverc.contently.com


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Photographer: Anna Grodskaya www.art-clumba.com instagram @grodskaya Photographer: Danila Romankov www.art-clumba.com instagram @danilaromankov Models: Elis @Faces One Model Managment Liza @A.B.A. Group Makeup Artist: Alena Panchuk instagram alle_chka Hair Stylist: Alena Panchuk

first notes of summer


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FashionShiftMAGAZINE


FashionShiftMAGAZINE


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T-shirt by Topman, Trousers by Kenzo, shoes vintage


FM

eminine asculinity Photography: Benjamin Szabo benjaminszabophotography.com Stylists: Takurou Morooka & Benjamin Szabo Model & Hair styling: Takurou Morooka

Jacket by Givenchy, TShirt by Topman, Trousers by Topman, shoes by Alexander McQueen for Puma

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FashionShiftMAGAZINE

trousers by Givenchy, Polo-neck by Kenzo, shoes vintage Bomber Jacket purchased in Japanese no brand store

Jacket and trousers by Givenchy, Polo-neck by Kenzo, shoes vintage


Shirt by TopMan Vintage, trousers by Givenchy, shoes vintage

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FashionShiftMAGAZINE


FashionShiftMAGAZINE

(left) Jacket by Givenchy, Trousers by Issey Miyake, shoes vintage (on this page) TShirt and Trousers by Topman, shoes by Alexander McQueen for Puma

“The selection of wardrobe, the floral themed look-book style aim is to express masculinity in a feminine way with an infusion from the orients and exotic, displaying trends in men’s fashion.”


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C N

olor of the ight

Photographer: Cedeno www.cedenostudio.com/ www.cedenophotography.com @cedenophotography Fashion Stylist: Allan Virgo Makeup/Hair: M. Briana Brown with Brown Candy Design, Inc. Model: Alina Olegovna @MC2 Model Management


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(on the left) Varsity Jacket: Vintage Paco Rabanne Dress: Allan Virgo Atelier (on this page) Jacket: Allan Virgo Atelier T shirt: Splendid


(on this page) Tshirt: Splendid Dress: Manthey (right) Coat & Dress Allan Virgo Atelier


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(on this page) Blouse&Skirt: Manthey (right) Shirt&Pant: Manthey


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FashionShiftMAGAZINE (on this page) Stradivarius: shoes Alcott: shorts Benetton: shirt Ramones official merchandis: top (right) H&M: cap Asos: fake septum Bershka: body


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UL

RBAN EGEND

Creative Director & Photographer: Marta Forgione Fashion Stylist: Marta Forgione www.martaforgione.com @martaforgione Make-up Artist: Annalisa Affinito using MAC www.makeuppleasure.it @makeuppleasure Hair Stylist: Annalisa Affinito Model: Valeria Nardilli @Alpa model agency www.valerianardilli.com @valerianardilli Photographer’s & Styling Assistant: Tony “Chinaski” De Masi @tonychinaski Marco Francesco Trento Tormen @d0c82


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Rolling Stones official merchandise strass: top shorts: jeans vintage shop: headband

Alcott: top Melting pot: shorts Asos: shoes Girardi: knee-highs


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(on this page) bershka top vintage shop tutu shoes Windor Smith (top left) Domyos: top Asos: shoes Blackmilk: skull leggings


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(right) dress EVGENIA LUZHINA shoes BCBG (this page) dress SCALA neck and arm cuffs BISJOUX


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Hausfrau Photographer and Stylist: Dedalus&Crane www.dedalusandcrane.com Hair & Makeup Artist: Jessie Campbell www.jcampbellmua.com Model: Dakota Jade www.dakota-jade.com Art by permission of Lisa Hyatt Ehrlich


FashionShiftMAGAZINE bracelets MIX BOX dress ML MONIQUE LHUILLIER shoes SALVATORE FERRAGAMO earrings KENNETH JAY LANE


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dress SCALA neck and arm cuffs BISJOUX


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CP

olors of RL

Photographer: Maria Kania www.facebook.com/mariakaniaphotography @marvikaa Hair Stylist: Magda Wiśniewska www.facebook.com/Magda-Wiśniewska-HairStylist Make-up Artist: Agata Białecka www.facebook.com/agatabialeckamakeup @agatbial Stylist: Aleksandra Gałęziewska Model: Weronika @ EC Management


Jumpsuit Bershka, top Zara, beret Mohito, shoes Mango


vest Mango, dress Mango


pants Mango, shirt H&M

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FashionShiftMAGAZINE


FashionShiftMAGAZINE

col•lab•o•ra•tion Artwork by Photographers Cole Cameron @cole_cameron_photo Matt Martian @matt.martian Justin Sisson @justin_sisson Location: Blok Studio Phoenix @blok_studio Model: Allie Starks @alliestarks Agency: The Agency Arizona @agencyaz Hair and Makeup: Aeni Domme @aenimakeup Wardrobe: Michelle “Mitch” Phillips @rarescarfvintage


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Fashion Shift Magazine EARLYBIRD 2016  
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