Fashion Revolution 2018 Impact Report

Page 1

Impact Presentation 2018



IT’S TIME FOR A FA S H I O N R E VO LU T I O N We want to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way.



MANIFESTO FOR A

FASHION REVOLUTION We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change. This is our dream...


Fashion provides dignified work, from conception to creation to catwalk. It does not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. Fashion liberates worker and wearer and empowers everyone to stand up for their rights.

Fashion provides fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. Fashion lifts people out of poverty, creates thriving societies and fulfils aspiration.


Fashion gives people a voice, making it possible to speak up without fear, join together in unity without repression and negotiate for better conditions at work and across communities.

Fashion respects culture and heritage. It fosters, celebrates and rewards skills and craftsmanship. It recognises creativity as its strongest asset. Fashion never appropriates without giving due credit or steals without permission. Fashion honours the artisan.


Fashion stands for solidarity, inclusiveness and democracy, regardless of race, class, gender, age, shape or ability. It champions diversity as crucial for success.

Fashion conserves and restores the environment. It does not deplete precious resources, degrade our soil, pollute our air and water or harm our health. Fashion protects the welfare of all living things and safeguards our diverse ecosystems.


Fashion never unnecessarily destroys or discards but mindfully redesigns and recuperates in a circular way. Fashion is repaired, reused, recycled and upcycled. Our wardrobes and landfills do not overflow with clothes that are coveted but not cherished, bought but not kept.

Fashion is transparent and accountable. Fashion embraces clarity and does not hide behind complexity nor rely upon trade secrets to derive value. Anyone, anywhere can find out how, where, by whom and under what conditions their clothing is made.


Fashion measures success by more than just sales and profits. Fashion places equal value on financial growth, human wellbeing and environmental sustainability.

Fashion lives to express, delight, reflect, protest, comfort, commiserate and share. Fashion never subjugates, denigrates, degrades, marginalises or compromises. Fashion celebrates life.


SIGN THE MANIFESTO Join the call for a #FashionRevolution. Let us rise up together and turn this dream into reality! www.fashionrevolution.org/manifesto





173k engagement with Fashion Revolution hashtags during April 2018 (113k in 2017. 70k in 2016. 42k in 2015)


275 million

reach of Fashion Revolution hashtags during April 2018 (150m in 2017. 129m in 2016. 63m in 2015)


720 million

impressions of Fashion Revolution hashtags during April 2018 (533m in 2017. 156m in 2016. 124m in 2015)


more people want to know #whomademyclothes 300

200

2018

2018

175

+30%

150

+83% 250

2017 200

125

2016

75 50

2017

150

100

100

2015

2016 2015

50 25 0

0

173k

275m 2018

2018


more brands are responding 800

700

2018

4000

2018 +35%

600

37%

2017

2017

3000

TOTAL BRANDS

500

400

300

200

2015

2000

2016 1000

2016

100 0 0

720m 2018

3838 total number of brands who responded to #whomademyclothes?


S O W E N E E D TO K E E P AS K I N G # W H O M A D E M YC LOT H E S TO P U S H F O R G R E AT E R T R A N S PA R E N C Y A N D H E L P I M P R OV E T H E L I V E S O F T H E M I L L I O N S O F P E O P L E WO R K I N G I N T H E FAS H I O N S U P P LY C H A I N .



3838 brands responded using our #imadeyourclothes hashtag (2018)








never put anything past the determination of people to affect change. —

ZANDRA RHODES





77 NEW HAULTERNATIVES ON YOUTUBE IN 2018 (98 in 2017)




1100 events in almost 50 countries around the world


FASHI ON OPE N STU DIO As part of Fashion Revolution Week 23-29th April, we invite you to FASHION OPEN STUDIO — an opportunity to step into our studio and meet the team behind our clothes.

#FashionOpenStudio

@fash_rev

www.fashionrevolution.org


PA R T N E R S

and more!


FA S H I O N O P E N S T U D I O C H R I S TO P H E R R A E B U R N


FA S H I O N O P E N S T U D I O B L AC K H O R S E L A N E


FA S H I O N O P E N S T U D I O JODIE RUFFLE


FA S H I O N O P E N S T U D I O PHEOBE ENGLISH



42 Artist works exhibited (2018)


ONLINE COURSE

Who Made My Clothes?


“Encouraging students, educators and the wider public to understand the provenance of clothing and to connect with the stories of the people who make them, is fundamental in creating an emotional attachment to the clothes we wear, and in challenging the unsustainable culture of throw-away fashion."



WINNER

of Best Green Fashion Film at MIlan fashion film festival.





IN SCHOOLS AROUND THE WORLD


Protest led by Moda Sostenible Barcelona,



H O W T R A N S PA R E N T A R E T H E 1 5 0 B I G G E S T FA S H I O N B R A N D S ?

FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8

www.fashionrevolution.org/transparency


AN INCREASING NUMBER OF BRANDS A R E D I S C LO S I N G I N F O R M AT I O N A B O U T T H E I R F I R S T-T I E R S U P P LY C H A I N 2016

2017

2018

12.5%

32%

37%

of 40 companies were publishing supplier lists

of 100 brands were publishing supplier lists (tier 1)

of 150 brands were publishing supplier lists (tier 1)

FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8

www.fashionrevolution.org/transparency


transparency accountability change FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8

www.fashionrevolution.org/transparency


INCREASE IN T R A N S PA R E N C Y * AV E R AG E AC R O S S 9 8 B R A N D S R E V I E W E D L A S T Y E A R FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8

www.fashionrevolution.org/transparency


Transparency can help companies embed better working practices internally, as being more transparent means holding up a mirror to their own practices. DEBBIE COULTER ETHICAL TRADING INITIATIVE


H OW T R A N S PA R E N T A R E T H E 1 5 0 B I G G E S T G LO BA L FA S H I O N B R A N D S ? Average score is 52 out of 250 (21%). 1% more than last year.

Only 10 brands score higher than 50%

NO. OF BRANDS

12 brands scored 0%, disclosing next to nothing

Not a single brand is scoring above 60%

40

20

0

1-10

11-20

21-30

31-40

41-50

51-60

61-70

71-80

81-90

FINAL SCORE (%)

TRANSPARENCY

FA S H I O N T R A N S PA R E N C Y I N D E X 2 0 1 8

www.fashionrevolution.org/transparency

91-100


AVERAGE SCORES ACROSS THE SECTIONS 1.

2.

POLICY & COMMITMENTS

46%

3.

GOVERNANCE

36%

4.

TRACEABILITY

11%

5.

KNOW, SHOW & FIX

17%

SPOTLIGHT ISSUES

12%



2,176

people so far have read Zine #3 ‘Fashion, Environment, Change’



24,945

people so far have read Zine #2 ‘Loved, Clothes, Last’



29,971

people so far have read Zine #1 ‘Money, Fashion, Power’



GLOBAL CLOTHING PRODUCTION HAS MORE THAN DOUBLED SINCE 2000 2014 100 BILLION GARMENTS

2000


THE AVERAGE PERSON BUYS 60% MORE ITEMS OF CLOTHING AND KEEPS THEM FOR ABOUT HALF AS LONG AS 15 YEARS AGO. 2000

2014


DOUBLING THE USEFUL LIFE OF CLOTHING FROM ONE YEAR TO TWO YEARS REDUCES EMISSIONS OVER THE YEAR BY 24%


95% of discarded clothing can be recycled or upcycled


1/3 OF THE CARBON FOOTPRINT OF CLOTHES COMES FROM THE WAY WE CARE FOR THEM.

SOURCE: WRAP



JOIN THE FA S H I O N R E VO LU T I O N B E C U R I O U S . F I N D O U T. D O S O M E T H I N G

www.fashionrevolution.org

fb.com/fashionrevolution.org

@fash_rev


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