Fashion Revolution (condensed) Impact Report 2020

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N O I H S FA N O I T U L O V E R T R O P E R T C A IMP condensed

2020


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We are Fashion Revolution Our vision of the future is:

A global fashion industry that conserves and restores the environment and values people over growth and profit.

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The systemic challenge is: The global fashion industry relies upon the exploitation of natural resources and people working across its supply chain. The prevailing business model thrives on producing exponentially more clothes than people need and manipulates them into over-consuming clothing at increasingly faster rates. Injustices are endemic because supply chains are complex, fragmented, opaque, and because some people have immense power while others have very little. Ultimately, it rewards economic growth and profit above all else. However, with systemic and structural change, the global fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods. It can conserve and restore the living planet. It can bring people together and be a great source of joy, creativity and expression for individuals and communities.

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How we campaign for systemic change We campaign for a clean, safe, fair, transparent and accountable fashion industry. We do this through research, education, collaboration, mobilisation and advocacy. The issues in the fashion industry never fall on any single person, brand, or company. We focus on using our voices to transform the entire system.

Industry change Conduct research that shines a light on the social and environmental impacts of the global fashion industry Highlight where the industry is moving too slowly and push for faster change Influence brands and retailers to change through consumer pressure Incentivise and promote transparency and accountability across the supply chain

Cultural

Raise public a people about facing the glob

Build a diverse communities around the wo

Help people u their clothes a the global fash

Policy change

Advocate for policy change governments to play a mo enforcing laws and regula


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Fashion Revolution Week 2020 Page 12 change

awareness and educate the systemic challenges bal fashion industry

e movement, mobilise and bring people together orld to take collective action

understand the impacts of and how they can influence hion industry

es and influence ore active role in better ating the industry

Collaborate with artists and activists to reframe powerful narratives embedded in the culture of fashion Create tools for people to use their voice and make changes in their personal lives and work Inspire people to consume less, value quality and take better care of their clothes Provide a platform that enables more visibility and fewer barriers between consumers and producers

With systemic and structural change, the fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods. It can conserve and restore our living planet. It can bring people together and be a great source of joy, creativity and expression for individuals and communities.


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2020 overview

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in numbers

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during Ap

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May 2020


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184,000 uses of Fashion Revolution hashtags to demand change during April 2020

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92 country teams

A global network of fashion revolutionaries Fashion Revolution is a truly people-powered movement working together in communities around the world to create positive and lasting change. Fashion Revolution is a registered non-profit organisation in the United Kingdom, with another 14 registered country offices and voluntary teams dedicating their time and skills in a further 78 countries.


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WE A FASH REVOL

20th-26th A


ARE HION LUTION

April 2020


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A quick overview of

0 2 0 2 k e e W n o i t u Fashion Revol in numbers

63k

reads of Fashion Revolution’s free published resources

12.6k

letters sent to brands advocating for garment worker rights

391m

total reach of posts made using Fashion Revolution hashtags

2.9b

global press reach

3.9m

184k

uses of Fashion Revolution hashtags

49k

total reach of Fashion Revolution social media channels

new followers across social media channels

235k

10k

attendees of digital & physical events

(across instagram and twitter)

All numbers measured during April 2020

equal to 8.7% increase

views of live-streamed Fashion Question Time


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Fashion Revolution Week is the time of year when all of our voices come together to make the most noise. Fashion Revolution Week 2020 focussed attention on four key areas: Consumption Composition

Conditions Collective Action

We called for a global revolution in clothing longevity, sharing clothing love stories from citizens around the world, who we encouraged to join in solidarity to care for our wardrobes. We asked #WhatsInMyClothes? to uncover the hidden and often harmful substances in our clothes and educate the public about the ecological impacts of the materials we wear. We continued to ask #WhoMadeMyClothes? and focus on pay and working conditions. We encouraged collective action by pushing brands and policymakers to support freedom of association for all people working across the fashion supply chain.


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Online get-involved guides Our free, online resources allow different communities and members of the fashion industry to get involved in a way that makes sense to them. In 2020 we refreshed all of our existing guide and added 6 new ones. The restrictions around phyisical gatherings necessitated a digital activism and a digital events guide and two previously under-accomodated audiences - union members and industry professionals - were accounted for. We also formalised a physical events guide and, in partnership with Ecover, created a comprehensive clothes swapping guide.

7,874

1,196

429

in 5 languages


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1,575

530

934

9,246

4,048

7,515

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2,817

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What’s in my clothes? Fashion Revolution co-founder Carry Somers participated in eXXpedition Round the World, a 2-year (which became 3-year) circumnavigation of the world to raise awareness about the devastating environmental impacts of plastics and toxics in the oceans. As a result of this theme and the eXXpedition voyage, we launched a new hashtag: #WhatsInMyClothes? to shed light on the substances hidden in our clothes. As part of this focus on the composition of our clothing, the Fashion Transparency Index considered brands’ approaches to restricted substances, their commitment to eliminating virgin plastics and the steps they are taking to prevent microplastic pollution. We also encouraged citizens to use their voice and power to encourage change, asking brands #WhatsInMyClothes to start a conversation around the demand for materials which don’t generate massive environmental impacts, leak microfibres into our oceans and compromise human health and nature’s ecosystems.


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6.7k

posts made using the new hashtag #whatsinmyclothes during April 2020

44k

posts made using the hashtag #whomademyclothes during April 2020

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11k

posts made using the hashtag #Imadeyourclothes during April 2020

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The impact of Covid-19 on the people who make our clothes In March, estimates suggested that around $1.44 Billion USD worth of payments owed to suppliers had been cancelled or withheld by brands as a result of the Covid-19 pandemic. This caused widespread economic impacts, severly damaging the lives of supply chain workers. A dedicated page on the Fashion Revolution website was created to provide the public with up-to-date information as well as tools to help demand action from brands. The page hosts an automated email tool, direct-to-worker donation links and a suite of social media assets to help spread the word. Links to other industry campaigns are also included.

12.6k

letters sent to brands advocating for garment worker rights

70k page visits


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