GET INVOLVED GUIDE: TRADE UNION MEMBERS & COLLECTIVE BARGAINING ORGANISATIONS Your guide to getting involved in Fashion Revolution Week 2022
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Fashion Revolution is a global movement with a collective vision for a fashion industry that conserves and restores the environment and values people over growth and profit. Fashion Revolution Week is our annual campaign bringing together the world’s largest fashion activism movement for seven days of action surrounding the anniversary of the Rana Plaza factory collapse on 24th April 2013.
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MONEY FASHION POWER The mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else. Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption. Meanwhile, the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis - which the fashion industry fuels. As global citizens, we all have the power to take action. This Fashion Revolution Week, join us in reimagining a just and equitable fashion system for people and the planet. Now is the time to rise up together for a regenerative, restorative and revolutionary new fashion system. Now is the time for a Fashion Revolution.
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Photo: Munir Uz Zaman/AFP/Getty Images
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Fashion Revolution week happens every year in the week surrounding the 24th of April. This date is the anniversary of the 2013 Rana Plaza collapse. Rana Plaza, a building in Bangladesh, housed a number of garment factories, employing around 5,000 people. The people in this building were manufacturing clothing for many of the biggest global fashion brands. @fash_rev
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More than 1,100 people died in the collapse and another 2,500 were injured, making it the fourth largest industrial disaster in history. The victims were mostly young women. To read more about the Rana Plaza disaster and the formation of the Fashion Revolution movement, visit our website: www.fashionrevolution.org org
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Since Fashion Revolution started, people from all over the world have used their voice and their power to demand change from the fashion industry. And it’s working. The industry is starting to listen. We’ve seen brands being open about where their clothes are made and the impact their materials are having on the environment. We’ve seen manufacturers make their factories safer and more of the people in the supply chain being seen and heard. Designers are now considering people and planet when creating new clothing. Citizens are thinking before they buy. org
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But the story is far from over. We are only just getting started. We can’t stop until every worker who makes our clothes is seen, heard and paid properly and the environments they live and work in are safe. We can't stop until the culture of consumption is changed and we learn to love and appreciate our clothes and the people that made them.
Together, we will create a revolution.
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IndustriALL Global Union represents 50 million workers in 140 countries in the mining, energy and manufacturing sectors and is a force in global solidarity taking up the fight for better working conditions and trade union rights around the world. IndustriALL challenges the power of multinational companies and
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negotiates with them on a global level. IndustriALL fights for another model of globalisation and a new economic and social model that puts people first, based on democracy and social justice. The textiles, garment, shoes and leather industry is just one of 14 trade sectors within IndustriALL’s global network. Industry bargaining in garment producing countries is essential to achieving living wages, safe working conditions, and gender equality.
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“Together with Fashion Revolution we are multiplying the voices demanding change in the fashion industry. Garment workers, who make your clothes, have the right to a safe workplace and a living wage.” - Christina Hajagos-Clausen, Director, Textile & Garment Industry, IndustriALL
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Action: tell the people around the world ‘I Made Your Clothes’. Whether you are a cotton farmer, a dyer, a spinner, a weaver, or a garment worker, take a photo of yourself and share it on social media (Facebook, Twitter, Instagram, etc). You can download and print an ‘I Made Your Clothes’ poster to hold for your Fashion Revolution photo. From the same download link, you can also download posters saying ‘I made your bag/belt/hat/jewellery/scarf/shoes’. You can also find translated posters in other languages here. Post a your images on Facebook, Twitter, Instagram, or whichever platforms are used by you and your union. Tell the world who you are, what you do and include the hashtag #IMadeYourClothes and tag @fash_rev and @industriall_gu. If you know of any fashion brands you make clothes for, you can also tag these brands and show their labels.
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Suggested message: My name is in
and #IMadeYourClothes [country] at
[factory].
I made your clothes / shoes / bags / etc for [brand(s)] and I am a member of
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[union].
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Action: host an event OPEN FACTORY: Invite the public to visit your workplace or trade union office, if possible, to meet workers and union members and learn about the work you do and why people should support your efforts to improve workplace conditions. You could also invite friendly local or national lawmakers and the brands you produce for. It could be an opportunity for them to learn about your work too.
DEMONSTRATION: If your union or association is campaigning on a particular issue, you may want to hold a public demonstration to bring awareness to your cause. You can use Fashion Revolution’s free resources, such as the downloadable and printable #IMadeYourClothes posters and our social media hashtags, to bring global attention to your campaign. Past examples include the Bangladesh Center for Worker Solidarity’s “I Made Your Clothes in Fear” campaign, and a Rana Plaza memorial vigil from the AWAJ Foundation. @fash_rev
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ROUNDTABLE / Q+A: Invite your fellow trade union members and workers, employers, brand representatives, local or national lawmakers, NGOs and even consumers to come together and discuss the state of the global fashion industry, the challenges workers face and the importance of working together with trust and transparency to find solutions. You can share Fashion Revolution resources at the event, such as our Fashion Transparency Index, or our White Paper.
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Action: write a blog article We are looking for personal stories and a real insight into the lives of workers and trade union members, including their motivation for doing the work and their dreams for the future. Send us your story for the Fashion Revolution blog. Tell us: • Who you are • Where you live and work • Which brands you produce for (if known) • Your job function • Your role within the union • Any struggles your union faces or issues you are currently campaigning about • How unionisation has improved your working conditions • What you want the people who wear the clothes you make to know about you Blog posts should be 700-1200 words and include images of yourself (with our #IMadeYourClothes posters), your workplace, and / or your union. You an also gather these stories on behalf of the workers you represent. Text & images can be sent to socialmedia@fashionrevolution.org
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Unions Are Important: the Factory Owners Listen to Us Jessmin Begum I have worked in six different factories in total. In those 15 years, I have seen many different labels. I have manufactured clothes for brands such as H&M, Gap, Walmart, S.Oliver, C&A, Zara. I first started working in the garment sector after completing my Higher Standard Certificate of education. A neighbour told me about a job in a garment factory; so I joined. In my first job I was a ‘helper’. That means I was cutting the threads from the seams of the clothing. I did that job for a month and then I was promoted to a seamstress. I worked in that factory for one year. Then I got a job at another factory where the salary was higher. I worked in that factory for the next nine years and earned 7700 Taka (85€/£62/$96) including overtime.
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Action: make a film We are looking for personal stories and a real insight into the lives of workers and trade union members. You can create a simple video with your camera phone (or filming device) and tell us about yourself and your work in the garment industry and in your union. Send us your film for the Fashion Revolution YouTube channel. If you are a union leader, we encourage you to coordinate and share with us stories from multiple union members. These can be compiled into a single video. In the video, answer the following questions: • What is your name? • Where do you live (country)? • Which brands do you produce for (if known)? • What is your job function? • How does belonging to a union help you to achieve decent work and wages? • Are there any issues your union is currently facing or issues you are campaigning on? • What do you want the people who wear the clothes you make to know about you? Be sure to hold one of our #IMadeYourClothes posters in the film. Videos can be sent to socialmedia@fashionrevolution.org.
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TECHNICAL TIPS: • Use a plain backdrop, • or film in your factory or place of work • Make sure the audio is clear • If the language is not in English, add subtitles • Video length should be 2 - 6 mins
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Other ways to get involved
Spread the word Invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.
Find your country Join your local Fashion Revolution team or group and support your local Fashion Revolution Week campaign.
Read up Educate yourself on the issues and get inspired by new ways to help create change in our fanzine library.
Producer Get involved Guide If you’re a farmer, weaver, dyer, garment worker or fashion producer without union representation, check out our Producer Get Involved guide.
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