Fashion Revolution Week 2022 - Producers Get Involved

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GET INVOLVED GUIDE: FARMERS, PRODUCERS & FACTORIES Your guide to getting involved in Fashion Revolution Week 2022

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Contents Introduction

# I Ma

deYou

r C l ot h

es

Social media Translation

Tell your story Blog

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Fashion Revolution is a global movement with a collective vision for a fashion industry that conserves and restores the environment and values people over growth and profit. Fashion Revolution Week is our annual campaign bringing together the world’s largest fashion activism movement for seven days of action surrounding the anniversary of the Rana Plaza factory collapse on 24th April 2013.

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MONEY FASHION POWER The mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else. Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption. Meanwhile, the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis - which the fashion industry fuels. As global citizens, we all have the power to take action. This Fashion Revolution Week, join us in reimagining a just and equitable fashion system for people and the planet. Now is the time to rise up together for a regenerative, restorative and revolutionary new fashion system. Now is the time for a Fashion Revolution.

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Tell us: s e h t o l C r u o Y e d a #IM


Fashion Revolution Week is about hearing the stories of YOU – the makers, producers, artisans, factory workers, dyers, spinners, weavers and farmers. To date, millions have asked #WhoMadeMyClothes? and Fashion Revolution Week has helped to shine a light on the stories of thousands of people in the fashion supply chain. Use this guide to share your story with consumers around the world.


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Action: Tell the people around

the world ‘I Made Your Clothes’ or ‘I Made Your Fabric’. Take a photo of yourself and share it on social media (Facebook, Twitter, Instagram, etc). You can download and print an ‘I Made Your Clothes’ or ‘I Made Your Fabric’ poster to hold for your Fashion Revolution photo. You’ll also find posters saying ‘I made your bag/belt/ hat/jewellery/ scarf/shoes’.

GET POSTERS GET POSTERS IN OTHER LANGUAGES When you post your images on social media, tell the world who you are, what you do, include the hashtag #IMadeYourClothes and tag @fash_rev.

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Suggested message: My name is in

and #IMadeYourClothes [country] at

[farm /

factory / cooperative / etc]. I made your [clothes / shoes / fabric / etc] for

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[brand(s)].

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Action: Say it in your language! We are inviting all producers to translate “I Made Your Clothes” into your national languages, indigenous languages and local dialects, because we want to hear you in your own words. You can write, paint, sew or embroider a poster, or use the downloadable font on the website here, and then post a photograph of you and your fellow producers holding it on social media. Use the hashtag #IMadeYourClothes so we can find your posts, and create the hashtag in your own language.

Translation

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Tell your

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stor y

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Action: write a

Blog

article

We are looking for personal stories and a real insight into the lives of farmers, factory workers homeworkers and artisans, including their motivation for doing the work and their dreams for the future. Send us your story for the Fashion Revolution blog. Tell us: • Who you are • Where you live and work • Which brands you produce for (if known) • Your job function • What part of your job you enjoy the most • Any challenges you face in the workplace or barriers to decent work and decent pay • What you want the people who wear the clothes you make to know about you Blog posts should be 700-1200 words and include images of yourself (with our #IMadeYourClothes posters). You can also gather these stories on behalf of a producer group you represent. Text & images can be added into our Open Folder here.

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An inside look at an all female weaving cooperative in Kenya Dorcas Ndinda Meet Dorcas Ndinda, aged 48, a part time farmer and green grocer, and the leader of her village weavers’ cooperative. When I am leading a project and it is flourishing and the lives of the members are positively impacted, I am happy. Weaving, as well, makes me happy, especially when I look back and see how much my family and I relied on the income from the sales of baskets that I wove.

READ MORE

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Action: make a

Video

We are looking for interviews and stories from the people who make our clothes. You can create a simple video with your camera phone (or any other filming device) and tell us about yourself and the work that you do in the industry. Send us your film for the Fashion Revolution YouTube channel. In the video, answer the following questions: • What is your name? • Where do you live (country)? • Which brands do you produce for (if known)? • What is your job function? • What part of your job you enjoy the most? • What challenges do you face in your job? • What do you want the people who wear the clothes you make to know about you? Be sure to hold one of our #IMadeYourClothes or #IMadeYourFabric posters in the film. Videos can be sent to our Open Folder here.

EXAMPLE

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EXAMPLE

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TECHNICAL TIPS: • Use a plain backdrop, • Or film in your factory or place of work • Make sure the audio is clear • If the language is not in English, add subtitles • Video length should be 2 - 6 mins

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Other ways to get involved

Brands Get Involved Guide

Find your country

If you’re a brand, discover more in-depth ways to get involved and share the stories of your producers and suppliers.

Join your local Fashion Revolution team or group here and support your local Fashion Revolution Week campaign.

Spread the word

Trade Union Get Involved Guide

Invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.

If you’re a unionised producer or trade union organiser, check out our Get Involved guide for Trade Unions and unite your campaign with Fashion Revolution Week.

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