HOW TO HOST AN EVENT Your guide to getting involved in Fashion Revolution Week 2021
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photo: @sustainablefashionmatterz
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Contents Introduction
Planning and Promoting your event Physical or virtual? The logistics Promote your event
Fundraising
Event Ideas
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We are Fashion Revolution. We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers, trade unions and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.
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Rights, Relationships And Revolution Human rights and the rights of nature are interconnected and interdependent, yet the fashion industry takes too much from nature, and exploits its people. We cannot continue to extract dwindling resources from an already stressed natural world, pollute our land and our oceans, fall far short of climate change targets and dump our waste on the shoulders of countries we have culturally depleted. Nor can we continue to allow big business to profit whilst supply chain workers struggle to live in dignity. At Fashion Revolution, we believe we need a radical shift in our relationships – with each other, with our clothes, within fashion supply chains and with the natural world. We need this revolution for our own prosperity and wellbeing, and for the health of our earth and our oceans. Now is the time for a fashion revolution. This Fashion Revolution Week, we are bringing people together from across our community, amplifying unheard and marginalised voices, and working together to explore interconnected solutions. To learn more about the history of Fashion Revolution Week and the issues we’re campaigning on in 2021, click here.
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Planning and Promoting your event Physical or virtual?
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Fashion Revolution Weeks have always been about bringing people together to amplify our message. Once upon a time, we saw more than 1,800 physical events hosted around the world in shops and studios, schools and universities, coffee shops and community hubs. Last year, when the world entered into almost complete lockdown ahead of Fashion Revolution Week, we saw our community turn the magic of these events into online talks, summits and zoom calls. The secret bonus was that going digital allowed attendees from different cities, countries and continents to share stories and swap ideas. This guide will give you the tools you need to plan an event that is either taking place in person or bringing people together online. As Covid-19 continues to spread globally, we encourage all citizens around the world to follow the advice of their local government health guidelines and comply with any restrictions to public events and venues. We encourage people to opt for digital activism where public participation is reduced.
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The logistics
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If you’re hosting an event in-person, begin by securing a space - this could be your school or workplace, or you could look for free venues like community clubs. You can reach out to coworking and event spaces and find out if they’ll donate their space for the cause.
You can print out our ‘Who Made My Clothes?’, and ‘What’s in My Clothes?’ signs to encourage people to take pictures at the event and share them digitally. If you’re able to print out other resources as well, consider our Manifesto, postcard templates, or our campaign posters.
If you’re partnering with an event space, such as a gallery, theatre venue, coworking space, or brand, ensure you talk about clear guidelines and expectations in advance.
If you’re hosting an event online, begin by choosing a platform – like Zoom, Instagram Live, Facebook or YouTube Live. Your choice will depend on the level of interaction you want from attendees.
Use printed resources to make the event interactive.
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Make sure you leave enough time to generate interest in your event. Try to begin advertising the event at least 3 weeks before it takes place. Upload your event on the Fashion Revolution events page, to help bring in attendees. You can also use a 3rd party ticketing platform like EventBrite to help manage ticket sales and attendees. Promote your event on social media to help spread the word. You can use the Fashion Revolution logo to brand your event, but make sure you follow our brand guidelines. @fash_rev
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If the event is in partnership with other organisations (such as an event space), make sure you follow directions on how to use the Fashion Revolution logo on page 15 of our brand guidelines. You can also find Fashion Revolution Week 2021 social media assets here. When sharing your event on social media, include the hashtags #FashionRevolution, #WhoMadeMyClothes? and #WhatsInMyClothes? to help it spread.
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photo: Athina Korda
Promote your event
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Fashion Revolution is a charity and non-profit organisation. Everything that we do to work for a fair fashion industry is made possible by grants & donations from people like you. Where possible, we encourage events to be made free to attend, so these remain accessible to all attendees. If you’re hosting a free event, you can give attendees the option to donate to Fashion Revolution as a way to fundraise for our activities. In our experience, charging a very small ticket price for virtual events helps ensure that attendees are more likely to turn up, and gives a better estimation of the expected number of attendees ahead of the event.
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You can print and use this envelope template to collect donations at your event. You can also collect donations in advance by creating a ‘donation-optional’ ticket price on EventBrite. We ask that if you are using our resources to host a ticketed event (including our logo, this events guide, our branding and our digital assets) you donate some or all of the proceeds to Fashion Revolution. After your event, you can donate your funds raised here and use the reference FRW2021.
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Fu n d ra i s i n g
In the UK, guests can donate to us via text... Text ‘FASHION’ followed by the amount of your choosing (up to £20) to 70085. e.g FASHION5 to donate £5. Please note, you will be charged your donation amount plus your standard network charge.
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What kind of events take place during Fashion Revolution Week? The opportunities are endless, but we’ve put together a short list of some of our favourite event ideas and activities.
photo: Bibith Joy
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If the film you want to screen is available on a streaming service you could create a watch party and host a remote movie night.
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Host a film screening
Feature Length Films • The True Cost (2015) • River Blue (2017)
Film screenings are a great way to educate your community, school, workplace, or peers about the realities of the fashion industry. We’ve shortlisted a few of the most eye-opening movies and documentaries on the fashion industry on the right. Film screenings are also a great opportunity to include more interactive elements, like a ‘Who Made My Clothes?’ photobooth, or a panel discussion with local experts.
• Made In Bangladesh (2019) • The Price of Free (2018) • The Machinists (2013) • Clothes to Die for (2014) Short Films • Who Made My Clothes? (2018) • Unravel (2012) • Two Euro T-Shirt (2015) • Tears in the Fabric (2014) • La Libertad (2017) • Catwalk to Creation (2019) • Frontline Fashion (2019) • Made in Mexico (2019)
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Host a roundtable conversation or panel discussion Panel discussion, talks and roundtables are a great way to educate people about the issues in the fashion industry through interactive talks and presentations. Begin by choosing a theme or topic. If you need some inspiration, take a look at ourtake a look at our 2021 Key Messaging.
Reach out to local experts who are addressing the topic, such as journalists, authors, designers or academics. For a panel discussion, it’s a great idea to have a chair, who will research the panelists and plan questions in advance. Begin by having panelists introduce themselves and their work. Consider questions that the panelists may have varying viewpoints on, and take audience questions at the end. Roundtable discussions can be more casual, and have fewer attendees than a panel discussion so that everyone can contribute. Try using a talking stick to help keep order.
Host the panel discussion on a webinar platform, such as Zoom, and you can also live stream onto YouTube or Facebook.
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Hold a march or public demonstration
shopping street or public space, and spread the word. On the day, speak to your crowd or group and invite others to give speeches too. Then march your signs down a predetermined route and share your movement on social media Sometimes the best way to make along the way. a statement about an issue is to take to the streets! Don’t For more ideas, check out this think of this action as a targeted article about Fashion Revolution protest, but an awarenessGermany’s Fashion Revolution raising demonstration around Move. And visit Sustainable the problems in the fashion Fashion Matterz. industry. Fashion Revolution doesn’t endorse shaming or If you aren’t quite ready to targeting individual brands, we organise a march, consider find it more effective to focus on getting together with friends systemic issues. and creating some fashion related signs for a climate Beforehand, get together with march already taking place. friend to create informative You could even use our ‘What’s and inspiring posters. Choose In My Clothes’ posters. Make a location, like a busy retail sure the protest or gathering is permitted in relation to Covid-19 restrictions.
It’s hard to have a protest indoors, but you can print one of our posters or make your own and hang it in your window at home to invite community members and neighbours to discover Fashion Revolution Week!
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Organise a public stunt Do you have an idea for a stunt that can educate the public about Fashion Revolution and the issues in the clothing industry? These stunts can be formulated from anything, but we’ve created a list of past stunts to get you started: • In 2015, our Fashion Revolution Germany team created a public experiment to highlight the high cost of cheap clothes. • The Craftivist Collective has created a guide to making a mini fashion statement to leave in the pocket of a garment in a shop. • Many groups have organised alternative catwalk shows, featuring upcycled clothes or thrifted garments.
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Put on an exhibition If you’re part of a making community, or you know people who are creating art and fashion in support of a more sustainable and transparent fashion industry, why not host an exhibition to show off the creativity? For inspiration, check out The Walk-Through, an exhibition hosted by Fashion Revolution Philippines in 2019. You can view the Exhibition guide here. Fashion Revolution Vietnam also hosted an exhibition at the Vietnam Women’s Museum in 2019. We have also seen brilliant examples of single installations, like this one by Laura Françios of the Fashion Revolution Singapore team. Use the exhibition space as an opportunity to host additional events during the display, such as a panel discussion within the exhibition.
There are a number of online tools you can use to create virtual exhibitions. From simple blog post and tumblr feeds to dedicated websites and custom-built interactive experiences. Museums or Galleries in your city might already use Google Arts and Culture to create virtual exhibitions so see if they would be interested in highlighting some of their collection for Fashion Revolution Week.
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Hold a creative workshop If you specialise in making, or you’re a designer or artisan, consider hosting a making event or workshop for Fashion Revolution Week.
A Stitch n’ Bitch is a cross between a roundtable discussion and a mending circle, where attendees bring their own sewing and mending projects to work on and take part in a guided conversation.
A Mending Station invites the public to bring in their torn and worn clothes and has sewers and makers on-hand to patch, darn, stitch and repair. An Upcycling Workshop can unfold in many different ways, but usually involves turning discarded clothes or offcuts and scraps into new forms of clothing and accessories. @fash_rev
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It’s easy to host a virtual workshop online, by using an interactive webinar platform and having one maker lead the creative task. For inspiration, check out our virtual Stitch & Bitch or see online tutorials and mending workshops on our Fashion Open Studio playlist.
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Host a clothes swap Clothes swaps are a great way to bring communities together and celebrate clothing longevity all while learning about the impact of Fashion.
Download our dedicated toolkit to hosting a swap!
photo: Ruth Macgilp org
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Other ways to get involved
Get involved Our citizens Get involved guide is your complete roadmap to taking part in Fashion Revolution Week 2021.
Attend an event During Fashion Revolution Week (20-26 April), thousands of events take place hosted by fashion revolutionaries around the world. Find one near you.
Read our latest reports All of our latest reports including the Fashion Transparency Index, Consumer Survey and our Out of Sight Transparency report can be found here.
Download free resources We believe our resources should be available for everyone, regardless of income, you can download all of them for free here or leave a small donation.
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Fashion Open Studio Take part in Fashion Revolution’s showcasing initiative, which sheds lights on innovative designers from around the world.
Get involved in your school If you’re an educator, or a university student, learn how you can engage your students and peers during Fashion Revolution Week.
Spread the word Use your voice to invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.
Read up Educate yourself on the issues and get inspired by new ways to help create change.
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