#Haulternative Guide

HAULTERNATIVE GUIDE A guide for people who love clothes.

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We are Fashion Revolution.

We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers, trade unions and fashion lovers. We are the industry and we are the public.

We are world citizens.

We are you.

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1 mobilisation: social mobilisation seeks to facilitate change by encouraging and enabling a significant number of people to engage in interrelated and complementary efforts.

advocacy: advocacy in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to: 2

1. Have their voice heard on issues that are important to them.

2. Defend and safeguard their rights.

3. Have their views and wishes genuinely considered when decisions are being made about their lives.

systemic: relating to an entire system, as opposed to a particular part.

3

We campaign for a clean, safe, fair, transparent and accountable fashion industry.

We do this through research, education, collaboration, mobilisation1 and advocacy2.

The issues in the fashion industry never fall on any single person, brand, or company. That’s why we focus on using our voices to transform the entire system.

With systemic3 and structural change, the fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods.

It can conserve and restore our living planet. It can bring people together and be a great source of joy, creativity and expression for individuals and communities.

We believe in a global fashion industry that conserves and restores the environment and values people over growth and profit.

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Heather Knight @heather_knight_

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Contents

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Photo: Munir Uz Zaman/AFP/Getty Images

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Fashion Revolution Week happens every year in the week surrounding the 24th of April. This date is the anniversary of the 2013 Rana Plaza collapse. Rana Plaza, a building in Bangladesh, housed a number of garment factories, employing around 5,000 people. The people in this building were manufacturing clothing for many of the biggest global fashion brands. @fash_rev

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Over 1,100 people died in the collapse and another 2,500 were injured, making it the fourth largest industrial disaster in history.

The victims were mostly young women.

To read more about the Rana Plaza disaster and the formation of the Fashion Revolution movement, visit our website: www.fashionrevolution.org org

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100billion Its estimated that 100 billion items of clothing are produced each year. 20% of which go unsold Extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30%

Estimates suggest that one garbage truck of textiles is landfilled or incinerated every second around the world.

The global average is 10,000 litres of water to make 1 kilogram of cotton, the equivalent of 153 showers @fash_rev

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38 million

of discarded clothing can be recycled or upcycled

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The value of unused clothing in British wardrobes is around £30 billion while £140 million worth of clothing goes into landfill each year.

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In the UK, 38 million items of new clothing are bought every week and 11 million go to landfill

billion tonnes The fashion industry has an annual carbon footprint of 3.3 billion tonnes. That’s 3.5 times greater than the aviation industry. @fash_rev

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YouTube: Fashion Revolution

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What is a ‘haulternative’?

You don’t need to buy new clothes to enjoy a haul. In fact, its better if you don’t. (see previous page for more on that) Instead of the traditional fashion haul, where you go shopping and post a video of what you’ve bought, try a #haulternative; a way of refreshing your wardrobe without buying new clothes.

We have 8 different haulternatives to choose from. Pick the one that most inspires you, create a haulternative video, and post it during Fashion Revolution Week 2020 (20th - 26th of April).

We hope that making this video will inspire you and your audience to think differently about other ways of buying and experiencing clothes.

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#haulternative broken & beautiful

What is it?

Just like you never stopped loving your teddy when he lost an eye or arm, there are certain items of clothing which we continue to love, maybe even more, when they are no longer perfect; a pair of jeans that are almost worn through but are so soft and fit so perfectly still, a favourite jumper that’s fraying at the sleeves. @fash_rev

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How do I do it?

Share the story about an item of clothing that you’ve worn in to the point that others may see it as damaged or broken, but that you love and will cherish forever.

Find inspiration...

Search ‘visible mending’ on youtube, instagram, pinterest.

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Instagram: theholestorydesign

Instagram: visible_creative_mending

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#haulternative fashion fix

What is it?

When we wear clothes we adore again and again, they can start to show signs of wear and tear. A rip, a missing button or a stain should never stand in the way of you and a good outfit. Don’t throw them out, give them a fashion fix.

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How do I do it?

Make your clothes last longer by repairing them when they need it. Get creative; make your broken seams, holes and tears into a fashion statement.

Find inspiration...

There are loads of how-tos online that can teach you amazing ways to mend and revitalise your clothes. Here are some of our favorites: fashionrevolution.org

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YouTube: Fashion Revolution

YouTube: withwendy

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#haulternative clothes swap What is it?

Swapping, swishing, sharing. The simplest way to extending the life of your clothes is by giving them to a new owner.

How do I do it?

Swap with a friend, a colleague, a neighbour or an enemy. Host your own clothes swapping event (we made a handy guide on how to do this) or keep it small and swap with a fellow video creator and film it.

Make it digital Get your friends in a virtual group and do a virtual swap. Scan each other’s wardrobes, and make offers - I swap my pink jumper (the one you always admired) for your denim miniskirt, your gold sneakers (you never wear them anyway) for my vintage Gucci bag.

Be prepared to make sacrifices, and great gains.

Make a pledge to each other so that your virtual swaps might become a reality when lockdown and selfisolation is over. Then plan your clothes swap using our resources.

Great swappers: Global Fashion Exchange, Stories Behind Things, Lablaco. @fash_rev

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YouTube: Madelynn De La Rosa

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#haulternative D.I.Y

What is it?

If you’ve fallen out of love with a piece of clothing, or that thrift find isn’t quite doing it for you, dont throw it, alter it. You can change the look of something using simple alterations or take it one step further and have it fully customised by an expert, if you dont have the time or inclination to do so yourself. @fash_rev

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How do I do it?

If you are willing to experiment, you can start by trying dying something a different colour, cropping an old tee or customising a denim jacket. Search D.I.Y tutorials online to learn some new skills.

Find inspiration...

Search ‘thrift flip’ on youtube to see how people customised their finds. fashionrevolution.org

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YouTube: bestdressed

YouTube: Fashion Wizardry

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#haulternative love story

What is it?

No one can replace the beautiful jacket that your grandmother wore and gave to you. Or that perfect little dress you found while travelling somewhere special.

Rather than buying new, fall back in love with the things you already own. @fash_rev

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How do I do it?

Share a story, or write a love letter about an item of clothing that means a lot to you.

Find inspiration... in your wardrobe.

Download our ‘Love Story’ pdf for more information and ideas. fashionrevolution.org

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#haulternative 2nd hand/vintage

What is it?

Second hand, from the hands (and wardrobes) of another, often means getting your favorite looks at a fraction of the cost (to the earth and your wallet).

Vintage can sometimes get a little pricey but it allows you to express a unique personal style and you’ll still be reusing, repurposing and extending the life of beautiful clothes.

How do I do it?

Hunt for your own unique piece at a local vintage market, thrift shop or charity shop. Or search online if you dont have one nearby.

Find inspiration...

Everywhere! The world is your oyster on this one.

Visit a second hand shop and let the colours, textures, patterns and shapes guide you.

Online second hand marketplaces: ThredUp, Vestiaire Collective, Poshmark, Depop, Etsy, Ebay. @fash_rev

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YouTube: Thrifts and Tangles

YouTube: Olivia Aimes

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#haulternative renting

What is it?

Renting is trending, and more and more people the world over are utilising this system to slow down conspicuous consumption.

How do I do it?

Search online for rental services (we’ve listed a few below). Rent a piece, have a great time wearing it, then send it back.

With today’s absurd pressure over not wearing anything twice, renting is the perfect way to access designer clothing at super affordable prices.

All you have to do is bring them back.

Online rental platforms: Onloan, Hurr Collective, Higher Studio, Rent the Runway. @fash_rev

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#haulternative slow

What is it?

Fast fashion and mass produced luxury have distracted us from the beauty and true value of the handmade, from intricate embroidery to a simple, delicate hand weave.

Women’s hands have been making beautiful textiles for millennia, and today’s innovation allows us to bring the past into the future.

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How do I do it?

Some of the hottest young designers are embracing “slow” globally! Manmade and artisanal are fast becoming the new luxury: discover a technique you are most drawn to.

Is there a local artisanal heritage that could inform your decision?

Follow the threads to your favourite piece. Read about the global heritage of revolutionary craft in our zine. fashionrevolution.org

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bethany williams Oaxacan embroidery ahluwalia_studio org

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Making your #haulternative video 7 easy steps 1.

Introduce Fashion Revolution Week at the beginning of your video.

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Upload your video to YouTube during Fashion Revolution Week, 20th26th April 2020.

2.

Explain what a #haulternative is and why you are doing one.

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3.

Include one or two facts about how fashion affects people and the planet (so people know why its important)

Tag the video using #haulternative. Include the Fashion Revolution instagram handle (@ fash_rev) and website (fashionrevolution.org) in the description box, as well as a link to the haulternative guide.

7.

Let your audience know that they can join the movement and become part of the solution. Ask them to try their own #haulternative..

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Show your haulternative.

Have fun!

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Other ways to get involved

Get involved Our citizens Get Involved pack is your complete roadmap to taking part in Fashion Revolution Week 2020.

Attend a digital event During Fashion Revolution Week (20-26 April), thousands of events take place from fashion revolutionaries around the world.

Visit our events page to find one you like the sound of.

Get involved in your workplace If you work in the clothing and textiles industry, why not start making changes with the people around you?

Brands & Retailers Brands and retailers can get involved with Fashion Revolution Week by sharing information about their supply chains.

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Write a love story Rather than buying new, fall back in love with the clothes you already own. Share your story, or write a love letter about an item of clothing that means a lot to you. Read more here.

Write a postcard to a policymaker Ask your local policymaker what theyâ&#x20AC;&#x2122;re doing to create a fairer, safer, cleaner more transparent fashion industry.

Your voice has power, so use it!

Spread the word Use your voice to invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.

Read up Educate yourself on the issues and get inspired by new ways to help create change.

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This publication was produced with the financial support of the European Union.

Its contents are the sole responsibility of Fashion Revolution and do not necessarily reflect the views of the European Union.