Trends, Takeaways and Turning Points from NRF 2018
Focal Points to Inspire and Ignite 2018 Business Priorities Change
Customer Experience
Customer Service
Disruption taking place in every industry mandates that brands and retailers embrace and respond to change.
Remember the fundamentals and embrace technology to support superior shopping.
Delivering exceptional service is imperative and will be an even greater differentiator in the future.
“Volatility is the new normal”
The Shopper Speaks: Keeping Up with the Ever-changing Fashion Shopper 2018 Astound Insights Fashion Research
Learn what your shoppers have to say about the fashion topics of the day: Channel Usage (Online vs. Physical store) Browse and Buy Digital Behavior Mobile Shopping Patterns
“99 out of 100 times, the #1 response to ‘why a brand is their favorite’ is great customer experience” “I do not believe that Amazon is killing retailers. I believe retailers’ bad service is killing retailers.”
Changing Fashion Shopping Behavior Retailer/Brand Selection including The Amazon Factor The Site Experience The Evolving Role of the Physical Store Sales Associates and In Store Technology Dynamics Returns and Logistics
People
Innovation
AI & Data
Training and taking good care of your people and culture will be integral to taking care of your customers.
“The goal in 2018 should be to use technology to help us recapture humanity.”
Survival and growth depend on fostering creative new ways of imagining product, people, services and logistics.
“The retail apocalypse underestimates creativity.”
Retailers will embrace technology to provide information that best targets their shoppers with the right product in a timely fashion.
“It’s a C2B world—business is learning from consumers using data mining”
To learn more about how digital commerce is transforming the fashion industry please visit: astoundcommerce.com
You can request the upcoming Fashion Report or connect with our local team to discuss your unique needs.