Fashion 5.0 July 2011

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fashion news

this just in * this just in * this just in

FASHION NEWS by ashley mehrdad and Nohely Mendoza

MISS 421 announced The very first spokesmodel for the new Fortune 421 swimwear line is local San Diego resident Elizabeth Hansen. The process for her title was an extensive three-week skill test composed of three categories: interview skills, bikini modeling capability and on-camera talent. “All the contestants did an amazing job but Elizabeth won over the judges each week throughout the search,” said Jason Herrick, owner of the Fortune 421 clothing brand. “We really looked for someone that shined in all three areas so that we could have the best Miss 421 representing the brand.”

Forever 21 expands The Forever 21 at Las Americas Premium Outlets has expanded. On June 11th, they had their grand opening. This new store now occupies over 10,000 square feet of retail space. 4211 Camino De La Plaza * Chula Vista

La Jolla Fashion Film Festival (LJFFF) to Host Worldwide Debut of Never Before Seen Portraits of Andy Warhol. On Saturday July 30, 2011, four never before viewed portraits of Andy Warhol will be displayed for the first time to the public. The unveiling will be at the after-party venue Barfly, with the portraits displayed in the patio area. An exclusive showing of the portraits will be held Friday July 29th, at the Director’s Reception upstairs at the same venue. Celebrity photographer Karen Bystedt, who captured the images, will be attending these events. For exact viewing times and more information, as well as to purchase LJFFF and after party tickets, please go to www.LJFFF.com. Barfly * 909 Prospect Street * La Jolla * 858.454.2323

944 MAGAZINE FOLDS The local fashion, entertainment and lifestyle magazine 944 has folded. Last month’s June issue was the magazine’s last issue to be published. “I know a little bit about the business trouble they were facing and understand that the brand is completely finished,” said Michael Lee, owner of A Style Concierge salon located in the Gaslamp district of San Diego. “Although San Diego has lost a great magazine, I believe the other publications will follow up and take over as ‘THE’ magazine to follow and pick up.” According to FolioMag. com, The new owners of 944 Media, Sandow Media, will be moving in a different direction and plan to publish a new magazine that promotes Las Vegas exclusively.

FUN FACT: In July 2006, Forever 21 opened its flagship store in Pasadena, California with 2 levels and 40,000 square feet of shopping. Pure bliss! JULY 2011 //

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