Past. Present. Future.
For over 23 years, Family Times has evolved—from print, to digital, and now to a web-based format. What hasn’t changed? Staying true to our mission of providing trusted resources and helpful information to families across Central New York. We’re committed to serving the needs of local families for years to come.
Family Times is now delivering CNY Connection, a new and improved weekly newsletter packed with upcoming local events, family-friendly activities, and helpful resources.
Each week, our readers will receive a curated roundup of events happening across Central New York—everything from story hours and craft workshops to outdoor concerts and festivals—so they’ll always know what’s going on for kids (and grown-ups too!).
Familytimescny.com continues to be a source for local happenings in Central New York with our extensive events calendar. Our articles, guides, seasonal content, and helpful resources continue to support our readers through every season of parenting.
With both products we are able to provide content that’s easy to access, quicker to read, and more in tune with the fast-paced lives of busy parents while highlighting your brand.
Our Products
Let’s Work Together!
• Comprehensive CNY Events Newsletter
• Articles, guides, seasonal content, helpful parenting resources, local listings, and more
• Weekly newsletter delivered every Wednesday
• Weekly content published to familytimescny.com
Meet Our Team
Locally Owned & Operated in Cazenovia, NY
Bill Brod CEO/Publisher
billbrod@familytimescny.com 315-445-2347 x138
Zach Watson Account Manager zachw@familytimescny.com 315-897-2930
Tim Hudson Vice President – Sales timh@datakey.org 315-264-3371
Kylie Fahnestock Editor editor@familytime scny.com
Lesli Mitchell Account Executive lmitchell@familytimescny.com 315-532-0905
Renate Wood Graphic Designer rwood@datakey.org
DIGITAL PACKAGES
THAT WILL CONNECT OUR READERS TO YOUR BRAND
PLATINUM
$4,000 per month
Get noticed when readers open their newsletter!
1 week run 600x150 - Banner Every week that month
728x90 - Leaderboard
Targeted Digital Advertising Campaign
There’s no better way to start the year than with a campaign that gets results and builds momentum throughout 2026. CNY Connection
140 Character Text Ad
Targets people visiting competitors and searching your products online, ensuring your message reaches the right people at the right time
Ready to start the year with a marketing push that delivers real results? Our 2026 Advertising Special gives your business powerful visibility across Central New York — from Syracuse to Utica and beyond — through a fully integrated campaign on trusted local platforms.
This comprehensive package combines digital ads, website banners, social media promotion, and a targeted email newsletter — generating over 265,000 impressions and more than 6,000 clicks from engaged, local families (not to mention phone calls and store visits!) at a cost of only $4,000.
Your brand will appear across FamilyTimesCNY.com, SyracuseNewTimes.com, and our active social and email audiences, as well as to people visiting competitors and searching your products online, ensuring your message reaches the right people at the right time.
Why Advertisers Love This Package:
• Expands your reach across every major local digital channel
• Targets local families using geofencing and keyword-based marketing
• Drives measurable engagement and website traffic
• All at one affordable rate
Social Media Shout Out
Provide Imagery + Content
Friendly Post Sharing/Commenting
AVAILABILITY IS LIMITED — RESERVE YOUR SPOT TODAY!
Choose
DIGITAL PACKAGES
$950 per month, $825 for 3+ commitment
Choose your run dates
$700 per month,
$595 for 3+ commitment
Choose your run dates
$350 per month,
$295 with 3 + commitment
Choose your run dates
$150 per month
Choose your run date
Get your event noticed when our readers open their newsletter! Provide the imagery + event information and we’ll design it for you.
With your provided event information + image our team will write a 50-word listing to include in the newsletter, building awareness 600x150
One month blitz throughout our three main channels
$1,200
Choose your run date for the sponsored article.
Sponsored Newsletter Article
Drive traffic to your website with an 80-word article about your event or promotion. Provide up to 3 links + image. Runs 1 week.
Sponsored Website Article featured on familytimescny.com
Drive traffic to your website with a 500-word article, featured on our homepage for 1 month.
Promoted on Social Media 1x each platform
PRODUCT SAMPLES
EDITORIAL CONTENT
CNY Connection
Sample Sections
• Can’t-Miss Events
• Family Fun On a Budget
• Library Corner
• For the Grown-Ups
Special Focus
• News Feature
• Family Fun for a Cause
• Looking Ahead
• Get Crafty With the Kids
• Weekly Reads
Reporters explore topics that affect local families
• Educator of the Month
• Local Faces
Profiles of people in the community, including teachers, doctors, and entrepreneurs
• Explore CNY
Family-friendly activities in area towns
• Treat Yourself
Local businesses where families can treat themselves
• Together Times Crafts and other creative projects for parents and kids
• Travel Adventures in upstate New York and beyond
January
February
March
New Year’s + Winter Content Winter Activities Guide
Valentine’s Day + Winter Content February Break Fun Guide
Winter + Easter Content Birthday Party Venue Guide
April
Spring Content CNY Summer Camp Guide
May
June
July
August
September
Spring + Memorial Day Content CNY Preschool + Pre-K Directory
Summer + Graduation Content Summer Activities Guide
Summer + 4th of July Content Family Fun on a Budget Guide
Summer + NYS Fair Content Stories for Expectant + New Parents
Back to School + Fall Content Guide to After-School Activities + Programs in CNY
October
November
December
Fall + Halloween Content Fall Activities Guide
Food + Celebration Content Lights on the Lake Preview + Holiday Shopping Guide
Holiday Celebration Content Holiday Gift Guide
*subject to change
DEADLINES + AD PRODUCTION INFORMATION
Deadlines
To ensure proper placement, formatting, and approval time, all ad materials must be received at least 2 weeks prior to the scheduled newsletter date (Wednesdays).
Product Deadline
Newsletter Ads (Placements 1–4) 2 Wednesdays before the publish date (subject to availability)
Spotlight Ad 3+ Wednesdays before the publish date (subject to availability)
Sponsored Header Bundle 3+ weeks prior (subject to availability and scheduling)
Sponsored Article Bundle 3+ weeks prior (subject to availability and scheduling)
Giveaway Sponsorships 3+ weeks prior (for promotion and coordination)
Example
For a newsletter going out Wednesday, August 21, all ad materials must be submitted by Wednesday, August 7.
Late submissions are not guaranteed placement. Rush opportunities may be available with an additional fee.
Ad Production
We strongly encourage our advertisers to submit their advertisements in a completed format. If you do require our Creative Services Department to create your ad, please discuss your needs with your sales representative and provide the necessary materials (imagery, logo, etc).
File Information
NAME FILE: ADVERTISER_SIZE_FT_PUBLICATION DATE
• Digital ads must be web-ready JPEG or PNG files at 72 dpi.
• No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.
• Ads should be built to the exact size.
• Provided logos must be high resolution .
• If any of the above requirements cannot be met, Family Times may require additional production time to recreate your ad.
Press Releases
Press releases should be emailed directly to Kylie Fahnestock at editor@familytimescny.com. Photos must be high resolution.
Billing Address
9 Albany Street, Suite 2E Cazenovia, NY 13035