2025 Family Times Media Kit

Page 1


Past. Present. Future.

For over 23 years, Family Times has evolved—from print, to digital, and now to a web-based format. What hasn’t changed? Staying true to our mission of providing trusted resources and helpful information to families across Central New York. We’re committed to serving the needs of local families for years to come.

Family Times is now delivering CNY Connection, a new and improved weekly newsletter packed with upcoming local events, family-friendly activities, and helpful resources.

Each week, our readers will receive a curated roundup of events happening across Central New York—everything from story hours and craft workshops to outdoor concerts and festivals—so they’ll always know what’s going on for kids (and grown-ups too!).

Familytimescny.com continues to be a source for local happenings in Central New York with our extensive events calendar. Our articles, guides, seasonal content, and helpful resources continue to support our readers through every season of parenting.

With both products we are able to provide content that’s easy to access, quicker to read, and more in tune with the fast-paced lives of busy parents while highlighting your brand.

Our Products

Let’s Work Together!

• Comprehensive CNY Events Newsletter

• Articles, guides, seasonal content, helpful parenting resources, local listings, and more

• Weekly newsletter delivered every Wednesday

• Weekly content published to familytimescny.com

Meet Our Team

Locally Owned & Operated in Cazenovia, NY

Bill Brod CEO/Publisher

billbrod@familytimescny.com 315-445-2347 x138

Zach Watson Account Manager zachw@familytimescny.com 315-897-2930

Tim Hudson Vice President – Sales timh@datakey.org 315-264-3371

Lesli Mitchell Account Executive lmitchell@familytimescny.com 315-532-0905

Renate Wood Graphic Designer rwood@datakey.org

PRODUCT SAMPLES

EDITORIAL CONTENT

CNY Connection

Sample Sections

• Can’t-Miss Events

• Family Fun On a Budget

• Library Corner

• For the Grown-Ups

Special Focus

• News Feature

• Family Fun for a Cause

• Looking Ahead

• Get Crafty With the Kids

• Weekly Reads

Reporters explore topics that affect local families

• Educator of the Month

• Local Faces

Profiles of people in the community, including teachers, doctors, and entrepreneurs

• Explore CNY

Family-friendly activities in area towns

• Treat Yourself

Local businesses where families can treat themselves

• Together Times Crafts and other creative projects for parents and kids

• Travel Adventures in upstate New York and beyond

January

February

March

New Year’s + Winter Content Winter Activities Guide

Valentine’s Day + Winter Content February Break Fun Guide

Winter + Easter Content Birthday Party Venue Guide

April

Spring Content CNY Summer Camp Guide

May

June

July

August

September

Spring + Memorial Day Content CNY Preschool + Pre-K Directory

Summer + Graduation Content Summer Activities Guide

Summer + 4th of July Content Family Fun on a Budget Guide

Summer + NYS Fair Content Stories for Expectant + New Parents

Back to School + Fall Content Guide to After-School Activities + Programs in CNY

October

November

December

Fall + Halloween Content Fall Activities Guide

Food + Celebration Content Lights on the Lake Preview + Holiday Shopping Guide

Holiday Celebration Content Holiday Gift Guide

*subject to change

DEADLINES + AD PRODUCTION INFORMATION

Deadlines

To ensure proper placement, formatting, and approval time, all ad materials must be received at least 2 weeks prior to the scheduled newsletter date (Wednesdays).

Product Deadline

Newsletter Ads (Placements 1–4) 2 Wednesdays before the publish date (subject to availability)

Spotlight Ad 3+ Wednesdays before the publish date (subject to availability)

Sponsored Header Bundle 3+ weeks prior (subject to availability and scheduling)

Sponsored Article Bundle 3+ weeks prior (subject to availability and scheduling)

Giveaway Sponsorships 3+ weeks prior (for promotion and coordination)

Example

For a newsletter going out Wednesday, August 21, all ad materials must be submitted by Wednesday, August 7.

Late submissions are not guaranteed placement. Rush opportunities may be available with an additional fee.

Ad Production

We strongly encourage our advertisers to submit their advertisements in a completed format. If you do require our Creative Services Department to create your ad, please discuss your needs with your sales representative and provide the necessary materials (imagery, logo, etc).

File Information

NAME FILE: ADVERTISER_SIZE_FT_PUBLICATION DATE

• Digital ads must be web-ready JPEG or PNG files at 72 dpi.

• No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.

• Ads should be built to the exact size.

• Provided logos must be high resolution .

• If any of the above requirements cannot be met, Family Times may require additional production time to recreate your ad.

Press Releases

Press releases should be emailed directly to Kylie Fahnestock at editor@familytimescny.com. Photos must be high resolution.

Billing Address

9 Albany Street, Suite 2E Cazenovia, NY 13035

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.