Fall Line Summer Adventure Media Pack 2023

Life’s Better in the Mountains

Fall Line Adventure Magazine provides skiers and mountain lovers with a comprehensive, entertaining and inspirational one-stop information resource for all things ‘Summer in the Mountains’.

When the snow line retreats and the days get longer, the fun doesn’t stop. Skiers simply transition into summer mode. Skis and boots are safely stored away and hiking boots, running packs, bikes and climbing gear are all dusted down ready for a long summer of exploring up high.

Whether they’re planning a bikepacking journey over iconic Alpine cols, looking to keep those ski legs in shape with a mountain running mission or an ‘endless winter’ trip to the southern hemisphere, keen to climb an alpine classic like Mont Blanc or the Matterhorn, or yearning to take the family camping by a beautiful alpine lake, Fall Line Adventure has all the summer mountain inspiration they seek.

Why choose us?

It’s fair to say that last year’s Fall Line Summer Edition was very well received. Our knowledge of active outdoors people, the places they go and the gear they use is deep. We’re used to giving them great stories and useful information in a very engaging manner. Fall Line has been doing this for over 30 years and our subscribers – those superloyal, recurring readers we all crave more of – were very positive about getting the Fall Line take on summer. They see it as a continuation of the information and inspiration we deliver for their winter season. The Summer Edition is made by the same team who continue to deliver their knowledge of, and love for, the mountains and outdoor activities with the same attitude and approach that our readers connect so readily to.

For this coming season we have commissioned our exceptional team to explore Italy, France, Scandinavia and further afield. We work with alpine guides for their inside line on summer adventures and for those who want to push it a bit (lot!) further we talk to pros like Mark Beaumont and Courtney Dauwalter.

Activities include hiking, wild swimming, trail running, mountain biking, SUP, climbing, camping, and more.

As always, we know our readers get stuck in. They turn their research into action and engage with what they’ve read. They research across lots of different media, but as magazine readers they like –and here’s a word that’s too frequently abused – crafted stories. Words that are the result of activity, research

and skill. They are coupled with images captured by professional photographers who love their subject. The editorial team polish these packages to the exquisite form you see in our magazine, unashamedly holding high production values at its core.

Settling into stories with quality information is where it starts for them. It leads to deep engagement and strong commitment. If these folk sound like your kind of customers, let's get in touch. Here’s to a strong summer.

Fincher Fall Line publisher

Dickie

Our clients

We work with the biggest brands in the outdoors industry...

Print opportunities

Our kind of content

Inspirational reads

On resorts and destinations, both well-known and offbeat.

Outstanding photography

Fall-Line is famous for it!

The best reviews

Objective, entertaining, and wide-ranging tried-and-tested gear reviews created by our team of experienced and highly knowledgeable athletes and testers.

Big name interviews

Recent interviewees include Mark Beaumont and Courtney Dauwalter.

Exploratory advice

From British IFMGA mountain guide Martin Chester.

A family guide

to...

Group advice; destinations to dilemmas.

Insider pieces

Such as My Mountain, Behind The Brand and Rig For The Gig that delve deeper into some of the most interesting sectors of the outdoors industry.

Print opportunities

Paid-for exposure

Advertorials

Our editorial team have years of experience creating engaging and tailor-made advertorials about summer alpine destinations across the globe. Simply send us a brief about what you would like to promote and our award-winning writers will do the rest. Or, you can provide the text yourself. You decide.

Product promotion

Promote your product to customers via our competitions and giveaways, with exposure on the cover giving maximum impact.

Page sponsorships

Our editorial team can help shape your choice with creative ideas for pages that fit your brand or client, involving athletes, equipment experts and destination insiders.

Bespoke projects

We pride ourselves on being a focal point of contact in the outdoors industry and greatly enjoy creating and delivering projects designed to educate, entertain and inspire.

Paid-for exposure Print opportunities

My mountain

Do you want to promote how amazing your ski resort is in the summer? Do you have a mountain guide, or local enthusiast, who could tell us about how they enjoy their home peaks in the summer months?

Get in touch!

2 full pages of editorial

Summer story

Do you have a pro athlete with an awesome summer mountain story to tell? It could be a trail running adventure, a biking expedition, a summer ski jaunt… If there are some great images and a good story, we’re keen to hear from you.

2-8 full pages of editorial

Rig for the Gig

Do you have an athlete who has recently completed an inspirational adventure in the mountains? We’d love to put them and their kit list in the spotlight in our Rig for the Gig feature.

2 full pages of editorial

Behind the Brand

All-year-round mountain brand with a story to tell? We want to find out about what you do and how you do it. In this feature we shine the spotlight on your designers, founders, movers and shakers, to help our audience get to know you better by providing context and character to your brand.

2-3 full pages of editorial

Sustainability Spotlight

Making strides on the sustainability front? Tell us about it! We created our Sustainability Spotlight section to showcase your environmental initiatives, products and programmes directly to our readers. Climate change is our greatest challenge – what are you doing about it?

7 quick-fire questions: 1 full page of editorial

Do you want to feature in one of our much-loved regular sections? Here are some example sections that are up for grabs...

Print opportunities Campaigns

Top Trumps Group Tests

We put some of the best new products for summer 2023 to the test and compare them.

Tried and Tested/Four of the Best gear reviews

Trail running shoes, GPS watches, gear for adventure dogs, mountain biking kit, family camping, climbing gear, fast and light hiking apparel – we take your big summer product launches for a proper test in the mountains.

Trips & travel

Whatever experience, trip or destination you want to push, we’ll have relevant editorial across our issues, from family hiking to solo bikepacking to summer skiing in far-flung exotic ski destinations.

Want to push different products or destinations across summer? We make it easy!

Print opportunities Competitions

Got some gear or a trip to give away? We run regular competitions across print and digital. A comp or giveaway gives great exposure, high feel-good factor and a chance to plug a specific item or trip.

From high-value print competitions to #WinItWednesday style social media competitions, we have an option to suit all budgets.

You even bag a front cover mention!

Young brands

We love supporting new brands. If you aren’t yet a household name but want to shout about your product, Fall Line is the place to do it.

While you may not be able afford full colour ad or a lot of space we have affordable packages using our newsletter and social media channels to help you get your message out.

Our Emerging Brands feature gives you the opportunity to build brand awareness with an interview-style feature. You answer some questions and tell us all about your company and then leave it to us! You’ll have the opportunity to approve the content and images before it's published.

DPS | Please supply as two single pages

Inspiring skiers to hit the mountains in the summer, featuring hiking, wild swimming, trail running, mountain biking, SUP, climbing, camping, and more.

On sale: 11 MAY Artwork by: 20 APRIL

SINGLE | Trim 210(w) x 297(h)mm Bleed 216(w) x 303(h)mm

HORIZONTAL HALF | Trim 210(w) x 143(h)mm Bleed 216(w) x 149(h)mm VERTICAL HALF | Trim 100(w) x 297(h)mm Bleed 106(w) x 303(h)mm

QUARTER | 93(w) x 133(h)mm EIGHTH | 93(w) x 64(h)mm We will tailor a package to deliver your campaign. * Discounts available

Digital opportunities

Customised media packages

Use our lively website, newsletter and social channels to mix and match – we’ll create a package to suit your budget and aims.

Packages can include: page sponsorships, run of site banners, newsletter stories or branded ads, social media campaigns and sharing, videos, star athlete updates, competitions, giveaways and promos. And more!

We promote our advertisers to our audience via our website, newsletter and social media channels, liking and sharing where relevant.

fall-line.co.uk

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Up to 30,000 sessions a day in peak periods

❅ Contains everything from destination inspiration and gear reviews to interviews and how-to guides from industry pros

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Advertising options include featured articles, MPUs, page/section sponsorships and magazine-style flick-through stories

By newsletter

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19,000+ opted-in subscribers with a 25% open rate and 4.5% CTR

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Featuring competitions, destinations, stories and key product highlights

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Also available: Solus newsletter (branded as Fall Line) dedicated to you and your brand and the story you want to tell.

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Social media

Our 24,000 social media followers are highly engaged

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They share, like, and comment frequently Our record video post stands at organic (non-boosted) 1.2 million reach and 465K views

Deep engagement

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Our web audience loves disappearing into the mountains

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We deliver long-form stories as well as quick snippets, because we know that specialist media browsers want to soak up knowledge

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They will read several connected stories, and our average time online for a nonbouncing viewer is more than 20 minutes

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Our How To series is very popular –featuring content created by some of the biggest names in the outdoor industries

Digital opportunities

Sample packages

Choose a package or ask for more information and we can tailor something that suits you.

Green | £500

Emerging Brands profile in newsletter, shout-out on socials, review on website.

Blue | from £1,000

High-impact MPUs and banner ads, newsletter sponsorship and ads, reader giveaway and promos. Across all channels.

Red | from £4,000

High-impact display media, targeted categories (biking, running, climbing etc), newsletter sponsorship and ads, reader giveaway and promos, sponsored content series (eg Mountain Bike Corner – all MTB news, best videos, star athlete updates, best crashes…)

Fall-Line Live – 10/20-minute live feed: answer questions, review of products, brand interviews, and more.

Black | from £10,000

As above with the ability to bolt on a custom package outlined below..

Custom packages

Sponsor a specific section suited to your brand or products.

Custom packages can include video and will feature as micro sites on the Fall-Line site.

Fall-Line Adventure and Fall-Line Skiing combination packages are available for great deals on summer and winter marketing. Please ask for details.

SUMMER 2023 DIGITAL ADVERTISING RATES

TYPE OF ADVERT RATE

Newsletter story/ advertisement £400

Solus newsletter £1,200

Website story From £180

MPU website advertising From £150

Run of site package £500 per month Section/page sponsorships £poa

AD SPECIFICATIONS

MPU - 300px wide x 250px high

BANNER - 28px wide x 90px high

VERTICAL BANNER - 300px wide x 600px high

NEWSLETTER - Please supply your logo, two images and approx 100 words.

DEADLINES - Please provide digital artwork and copy at least seven days before going live