Photo: Fischer Sports GmbH
WHY CHOOSE
WELOVE2SKI?
Founded in 2007, Welove2ski is a team of publishing, journalism and marketing professionals based in the UK and the Alps with a passion for helping skiers, snowboarders and families to get the most out of their next ski holiday.
Welove2ski is where people come for inspiration on where to ski, how to travel, where to stay, what to buy, and how to improve their technique. They are hungry for information and expert advice, and Welove2ski is their one-shop portal for all they need to plan their ultimate ski trip.
Welove2ski.com is read by over 300,000 readers a year around the world, with a viewing audience of up
to 100,000 a month at the height of the ski season. During the peak ski season, our on-page read rates reach up to 10 minutes per article.
Whether you are a ski resort, tourist board, hotel, brand, retailer or travel company, we can help build your brand, and increase your website traffic, leads and sales by connecting you with our unique audience of wintersports enthusiasts around the globe.
We can tailor-make imaginative campaigns to promote your brand and services offering you Traditional Display Advertising (see page 6), Sponsored Features (see page 6) and Resort Sponsorship (see page 7).
WHO WILL YOU REACH?
?Our readers...
...Actively seek information – almost 50% of our regular readers visit Welove2ski weekly throughout the season, with 31% visiting every two days.
...Are skiing enthusiasts. 63% take between 1-2 ski trips a year, with 36% taking 3 or more.
...Range from beginner level right though to expert.
...Are looking for expert info on the best places to ski, and they have the money to make it happen, with 23% earning £80-150k a year, and 21% earning over £150k.
...Are actively seeking to purchase new gear, and have the money to do so.
...Are based in the UK, as well as across Continental Europe, the United States and Canada.
AN EXCITING PARTNERSHIP
In 2023, Welove2ski became part of the Fall Line Skiing stable. As a widely read and respected magazine and info source for committed skiers for over 30 years, Fall Line is bringing its wealth of gear, travel and technique expertise to the Welove2ski platform in this exciting partnership.
THE TRAVEL & TOURISM INDUSTRY
Promote your destination, holiday company, accommodation or form of transport to an audience of thousands of skiers looking for holidays to the mountains.
Welove2ski is recognised as the ultimate source of information and inspiration for ski resorts and holidays - our readers actively seek out our Ski Resort Reports and in-depth travel features for information on where to ski, stay, learn, eat, visit and party - and how to get there.
Over 100 resorts are currently featured on the site with a whole guidebook of useful information about each one, updated regularly - and our readers come back to them time and time again.
“THE LONELY PLANET OF SKI WEBSITES - WRITTEN BY REAL, PASSIONATE SKIERS”
Welove2ski is the antithesis of anonymous online content creation. Our readers know that when they come to Welove2ski they will find personal, engaging content written by real, passionate skiers having real, relatable experiences. This is what keeps them coming back.
BRANDS & MANUFACTURERS
Keen to have your kit or brand featured? There are plenty of opportunities for coverage on Welove2ski, including tried and tested reviews, expert 'tips' pieces, and ‘on the mountain’ live social media video reviews by our team of industry experts, and more.
Our stats show that Welove2ski readers are hungry for gear knowledge – what to buy, how to buy it, and where to buy it. You can be the one to feed them the information they seek ahead of purchasing new kit.
RETAIL OUTLETS
Whether you are a large chain of stores, small independent shop or you run a retail website, we can help promote your shop to our avid audience of skiers and snowboarders.
Welove2ski readers come to the website actively looking for gear to purchase or rent – get involved and you will be the place they go to.
Promote your store as the one-stop place where our readers can source information and get their hands on kit , whether it's skis, ski boots, clothing, accessories, or all of the above.
ADVERTISING OPPORTUNITIES
DISPLAY ADVERTISING
You can choose between leaderboards, side-bar MPUs and mid-page banners across the site or pick and choose relevant pages to your business or target higher ranking pages.
SITE SPONSORSHIP
Need more exposure? No problem! We’ll place a display ad for your business throughout Welove2ski for a whole calendar month.
It will feature in an optimised position in the sidebar of our website that routinely delivers the largest number of impressions and clicks of any display ad on the site. You benefit from the continuity of appearing on page after page of a potential customer’s journey through Welove2skithey won’t be able to avoid noticing you.
NATIVE ADS (SPONSORED FEATURES)
Whether it's a piece about why Austria is a great-value place to ski; how to get kids kitted up for winter; tips for driving to the Alps; why Morzine might be the ultimate resort for families; the musthave all-mountain jackets for this winter; the best ski safaris in North America; or the top 10 piste skis for women… We pride ourselves on delivering informative, engaging and original content.
Sign up to a Sponsored Feature and you (or someone within your organisation) will be the named author of one of these highquality, much-read articles - with linked brand mentions - and with full credit given to you and your brand.
With a typical article consisting of up to 1,000 words and including several professional images, it’s a strategic, natural way of generating editorial coverage, brand recognition and authority.
Our Sponsored Features remain some of the most popular articles on Welove2ski.
ADVERTISING OPPORTUNITIES
RESORT SPONSORSHIP
Our comprehensive Ski Resort Reports are incredibly popular, read by hundreds of thousands of skiers looking for expert information about a particular destination.
Sponsor one of these indepth reports and you will be fully credited as the author of the feature. By publicly aligning yourself with highly authoritative information and advice on a specific ski holiday destination, you will be positioned as a leading expert on the area compared to your competitors. Who would you rather travel with?
NEWSLETTERS
Newsletters reach our subscriber list of over 9,000 readers.
Open rates of 35% (way above the industry average of 21.2%) mean that your message reaches thousands of Welove2ski’s true fans.
We’ll work with you to craft a focused sales message that’s simply too good to miss out on.
Display ads, stories, competitions and gear reviews can all be featured in newsletters, and you also have the opportunity for total sponsorship of a newsletter.
SOCIAL MEDIA
Our 27,000 social media followers are highly engaged.
CUSTOMISED MEDIA PACKAGES
Use our engaging website, newsletter and social channels to mix and match – we’ll create a package to suit your budget and marketing aims.
Packages can include: page sponsorships, run of site banners, newsletter stories or branded ads, social media campaigns and sharing, videos, competitions, giveaways and promos. And more!
ADVERTISING OPPORTUNITIES
WELOVE2SKI PODCAST *NEW*
45 minutes of fun, insightful chat designed to inspire, inform and help the listener choose their next ski destination. Hosted by Welove2ski's Jim Duncombe and Amy Casswell, two passionate winter sports enthusiasts with years of experience and plenty of stories. Each episode focuses on a single resort.
Jim and Amy will be joined by two guests who know the resort inside out. Together, they’ll explore:
• Why we love to ski there
• The best terrain for all levels
• Where to après
• Where to eat
• Where to stay
• What to do off the slopes
By the end of each episode, the listener will come away with expert tips, local recommendations and a clear idea of how to make the most of their trip. These podcasts will be full of evergreen content that will appeal to regular and one-time listeners. Based on the strong WL2S audience, we expect 5000 – 7000 listens per episode in the first season.
Keen to have your resort featured, or be a sponsor of the podcast? Get in touch to find out more.
ADVERTISING RATES AD DIMENSIONS
DISPLAY ADS Price
LEADERBOARD AD From £1,000 per season
SIDE-BAR MPU From £1,000 per season
MID-PAGE BANNER From £700 per season
SITE SPONSORSHIP
Opportunities are available per month for low, mid and high season, with impressions reaching up to 200,000. Pricing on enquiry.
RESORT SPONSORSHIP Price
PER RESORT, PER YEAR From £1,300
NATIVE AD (sponsored feature) Price PER FEATURE From £1,250
NEWSLETTERS Price
LEADERBOARD AD
£500 for 4 newsletters
MID-SECTION BANNER £300 for 4 newsletters
* Maximum file size 100kb, please supply as Jpeg or static Gif.
AT A GLANCE THE NUMBERS
WELOVE2SKI.COM
• Welove2ski.com is read by up to 300,000 readers a year around the world, with a viewing audience of up to 100,000 a month during the height of the ski season.
• On-page read rates reach up to 10 minutes per article.
BY NEWSLETTER
• Newsletters reach our subscriber list of over 9,000 readers.
• Open rates of 35% (way above the industry average of 21.2%).
VIA SOCIAL MEDIA
• Our 27,000 social media followers are highly engaged.
KEY CONTACTS
RICH EVANS // SALES MANAGER
sales@welove2ski.com
Rich’s parents met in Austria in 1966 and he made his own first turns on a family trip to Wangs, a tiny Swiss resort that even Welove2ski.com hasn’t yet visited. The bug firmly caught on those family trips, Rich has spent seasons between ‘real jobs’ working as a ski instructor, chalet host and ski host. He now lives in Sussex and plans as much skiing as he can. Rich loves a road trip and really, really wants to ski in Japan. Mainly because powder days are his favourites – whether under blue skies or in a blizzard!
Richisthealsothesalesmanager forFallLineSkiingmagazine.
NICOLA ISEARD // EDITOR
nicola@welove2ski.com
Nicola first took to the snow aged four. An all-in-one from C&A and lessons from her (also novice) parents set her on a path that would dominate her life, seeing her race internationally as a teenager, teach in Switzerland, ski in destinations from Russia to Revelstoke and ultimately move to the Portes du Soleil, where she lives with her equally ski-mad husband and their two sons. Unofficial motto: “The steeper, the better”. Signature move: spread eagle.
Nicolaisalsotheeditorandpublisher ofFallLineSkiingmagazineandeditor ofSKI//TheSkiClubMagazine.
JIM DUNCOMBE // EDITOR
jim@welove2ski.com
Growing up, no one in Jim's family liked the cold, skiing or the mountains. They were more of a surf-and-beach fam. But Jim had other ideas. He begged and saved to go on the school ski trip, with no idea if he’d even enjoy it. Spoiler alert: he did. As soon as he was old enough, he left home for the Alps and racked up many seasons in some of Europe’s most legendary resorts. After a few years working in the UK ski scene, taking countless ski trips and sharpening his digital skills, he convinced his own family to move to the Alps. Now? He clocks up an embarrassing amount of mountain time.
Jimisalsotheonlineeditorfor Fall-Line.co.uk
AL MORGAN // GEAR EDITOR
al@welove2ski.com
Al grew up in the expansive countryside of Northumberland, which engendered a deep passion for the outdoors. He learnt to ski in Norway, on school trips, then got into climbing and mountaineering across the north of Britain and the Alps. His love for mountains, their rocky visage and of skiing drives him to go touring into wild spaces. He'll take every opportunity he can to slip on a powerful boot and carve his way down groomed terrain (yup, the boy loves skiing). He's worked in ski retail, ran service centres in the Alps and London, and has been testing ski equipment to help consumers for 20 years. His goal; to help skiers have an even better time in the mountains.
AlisalsothegeareditorforFallLine Skiingmagazine.
