Email IDENTIT Y
B U L K E M A I L A P P R OVA L P O L I C I E S AND PROCEDURES
Only University-approved Customer Relationship Management (CRM), Email Marketing Platforms, and vendors Marketing with whom the University has entered a legally approved contract) may be employed. As such, neither individuals nor departments may use unapproved systems (see
SOCIAL MEDIA
(i.e. those approved by Legal and
prior sentence as what is required from “approval”). To ensure compliance with the CAN-SPAM Act, recipients or more) must be approved by Marketing and Communications and sent using authorized distribution tools. Please contact your Marketing and
D I G I TA L M E D I A
bulk distribution of emails (i.e. 50
Communications Integrated Marketing Manager for questions.
E DITORIAL
65
FA I R F I E L D . E D U/ M A R K E T I N G