Ambition General Trading - Company Profile by Fadi Rahhal

COMPANY PROFILE

Ambition General Trading L.L.C ‫م‬.‫م‬.‫�شركة �أمبي�شن للتجارة العامة ذ‬ Tel.: 02-556 0930, Fax: 02-666 1160, Mobile: 050-403 1063 P.O.Box: 61663 Abu Dhabi - UAE, www.ambitiontrading.com

A LEGACY OF QUALITY Ambition General Trading L.L.C (AGT) is a part of the Gulf Horizon Group. Committed to delivering cost-effective and quality products ,AGT is ruling the roost with a presence of over many years. The company is strategically located in UAE to serve its clients across worldwide. Our parent company-Gulf Horizon Group was established in1980. Along-standing presence for over three decades in the region is a testimony of the companyâ&#x20AC;&#x2122;s passion for quality. AGT has inherited the rich legacy from Gulf Horizon Group and is successfully carrying forward its principles and values. AGT is engaged in the distribution of FMCG products. The company is one of the renowned importers, exporters and distributors of FMCG products worldwide.

LEADING THE WAY

Ali Mohamed Saeed Albadi AlDhaheri Chairman

Saeed Mohamed Saeed Albadi AlDhaheri Vice Chairman

Abdulla Ali Obaid Alrowaidi AlDhaheri Member of Board

Mahmoud Al Kidra CEO

LEADERSPEAK - CHAIRMAN Through AGT, my vision is to create long-term relationships and connect with entrepreneurs who have the hunger to grow. The FMCG Trading industry has always witnessed growth and we are poised to meet the demands across the world.

Ali Mohamed Saeed Albadi AlDhaheri Chairman

I believe in the power of ‘innovation’, ‘teamwork’ and ‘inspiration’ - when put together success becomes a reality. AGT reflects my passion and I believe all our associates and stakeholders share the same with us. Quality and perfection is deeply embedded in our DNA. And I assure all our clients will benefit from our timely, reliable and professional services.

LEADERSPEAK – VICE CHAIRMAN The Arab world is full of opportunities and those who think different can do wonders. AGT is the place that gave me the freedom to try and do things differently –thanks to the great team, without which we couldn’t have achieved so many milestones of success.

Saeed Mohamed Saeed Albadi AlDhaheri Vice Chairman

We align all our actions to our core values and we look for quality and perfection in all our endeavors. Our commitment to excellence, quickturnaround time and the attitude of going an extra mile to deliver client satisfaction are our key qualities that cuts through the competition. I am very excited to work with a team of talented professionals and look forward to serve better value for clients and results for the company.

LEADERSPEAK - MEMBER OF BOARD Coming together is a beginning. Keeping together is progress. Working together is success. We are trying our best not only to improve but to be different and to show the real meaning of working as a team!

ABDULLAH ALRWAIDI ALDHAHERI Member of the board

LEADERSPEAK - CEO In the sphere of FMCG Trading, we are growing and the show must go on in a positive way in the years to come. We, as a team, have made positive waves by strongly embedding our name in the business map world wide.

MAHMOUD ABDULFATTAH ALKIDRA CEO

As in the past and in coming years as well, you will see lots of new things happening under the umbrella of Ambition General Trading and there are many more to come. We are trying our best to show a positive difference in the way we conduct business. Our confidence and our testimonies are our clients. AGTwill continue to prove thatwe are a company dealing with premium FMCG solutions in very economical manner, delivering total satisfaction to our customers. That is why we have to be called an â&#x20AC;&#x153;added value teamâ&#x20AC;?.

VISION & MISSION STATEMENT Our Vision

To be the pioneering and most innovative FMCG company in its kind of business in in the U.A.E., MENA, Europe, US and GCC. Providing high quality products to the community.

Our Mission

AGT is an FMCG company in the UAE specializing in foodstuff distribution operations by focusing on its brands, strategic partners, customers and consumers, to ensure satisfaction through its professional management, marketing, and other support teams.

THE VALUES WE STAND FOR Loyalty

Honesty

Integrity

Reliability

Transparency

Mutual Respect

Who We Are?

Ambition General Trading L.L.C (AGT) - part of the Gulf Horizon Group which has been established in 1980 - is a brand owner Miller, Importer, Exporter, Wholesaler, Retailer and Consumer Packer of variety of Basmati Rice. Today, over the Three decades of dedicated services, quality products, networking and quick delivery services, the company enjoys the privilege as being one of the leaders in its kind of business in the U.A.E., MENA, Europe, US and GCC. Ambition General Trading is certified by HACCP food safety control point, ISO 22000:2005 Certified and Abu Dhabi Food Control. AGT has wide customer network in U.A.E and in the Gulf including the major, Hypermarkets, Cooperative Societies, Supermarkets, Catering Companies, Groceries, Restaurants and ship chandler. Currently our distribution is in KSA, Qatar and Kuwait.

Best Quality Assurance

• Samples are taken from each batch, and cooked to check the final product for quality. • Automated packing for both wholesale and retail packs, to Assure Hygienic dispatch. • Our team ensures products are received in perfect condition, and then delivered to all our clients on time and at the best possible price.

OUR PRODUCT

AGT owns Dee Dee brand, world-class Basmati rice that is internationally acclaimed & consumed by millions of customers worldwide. DEE DEE comes in five different types to meet everyone’s interest and taste.

SCIENTIFICALLY PROCESSED, HYGIENICALLY PACKED! Processed under the supervision of technically qualified professionals, ISO 22000:2005 Certifiedand FDA Approved, DEE DEE Brand captures the true essence of authentic Basmati Rice. The facility is approved by the the necessary governing bodies and complies to international standards of quality. Regular audits by accredited organizations ensure that DEE DEE deliver only the best to its customers. The state-of-the-art plant, machinery and packaging units are imported from Buhler, UK; MFS York, USA and Satake, Japan.

THE DEE DEE DIFFERENCE • Delectable Aroma • GMO Free • Consistent Fully Graded & Polished Grains • Processed using state-of-art Technology that retains all its nutritive value • Inspected under strict quality guidelines • Processed using top quality paddy, which is grown in the valley of the Himalayan Mountains watered by snow fed rivers where soil composition and climate is specially conducive for growing rice • Matured/Aged Basmati Rice • Good length after cooking • No Adulteration with Inferior Grains • Varied Basmati Rice Range

STATE-OF-THE-ART WAREHOUSE Our sprawling warehouse is equipped with hitech storage facilities. Our network of warehouses are thoughtfully located across the UAE offering convenience for our clients. Our cutting-edge inventory management system ensures seamless precision in stock control. The goods are stored as per standards set by international and local bodies. • Over 30,000 sq. ft. area • Hygienic storage facilities • Hi-tech storage techniques • World-class inventory management

DISTRIBUTION NETWORK CHANNELS We have established a strong and reliable network of channels to distribute our products. Through these efficient and proven modes, we ensure that our products reach our customers in perfect condition and on time. • RETAIL • HORECA • VANS SALE • WHOLESALE

VEHICLE FLEET Our large fleet of vehicles include – we own large fleet of trucks and vans to enabling seamless product distribution. AGT owns the vehicles and ensures that the vehicles are on top condition at all times. • Trucks • Vans

SUPPLY CHAIN STAGE 1

A3 Paddy Cleaner

A1 Receiving of Paddy

A5 Storage in Godown A4 Dryer

A2 Storage at Godowns + Dryer Open Fud

A4 Steaming

(i). Steaming (Temp- Steam,Time 2- ½ 1 Min 105-100Co) (Boiler) (ii). Soaking Tank ( 9½ to 10 hrs) (Water Storeage) (iii) Steam Time – Temp. ( 3-2 Min) (Boiler) (iv) Drying in dryers ( upto %10- ½9)

STAGE 2

B5 Paddy Separator

B7 Sieve Vibrator

(Retirement of Paddy) ( Milling Point after retirement magnet)

B1 Paddy Cleaner

B3 Paddy Destoner

B6 Polisher

(Retirement of Paddy) (Milling Point After Retirement Magnet)

B2 Dehusker

B4 Aspirator

- Magnets

B8 Retirement of Semi Processed

- (Fumigation)

Rice in Storage

C5 Fine Cleaner

C3 Rice Bins Packed & Stacked

STAGE 3

C1 Silky Machines (Magnets)

C4 Shifting to Sortex Haudi C2 Graders

C10 Final Packing & Dispatch (Magnet + metal detector)

C9 Bins

C8 Graders

C7 Sortex

C6 Destoner (Shifting to Sortex Bin)

OUR PREMIUM DEE DEE RICE BRANDS 1. Indian Basmati Classic Rice 1221 2. Indian Sella Basmati Golden Rice 1121 3. Indian Sella Basmati Creamy Rice 1121 4. Traditional Basmati Rice Mazza 1121 5. Amber White Basmati Rice

Classic Good for Biryani For best results sock for 30-40 min

White 1121 ‫�أبي�ض‬

‫كال�سيك‬

‫مثالي للبرياني‬ ‫ دقيقة‬40-30 ‫لأح�سن النتائج ُينقع لمدة‬

‫الطعم الملكي‬

The Royal Taste

‫ب�سمتي �أبي�ض عنرب ‪White‬‬

‫عنرب‬

‫مثالي مع �أطباق ال�سمك‬ ‫لأح�سن النتائج ُينقع لمدة ‪ 40-30‬دقيقة‬

‫الطعم الملكي‬

‫‪The Royal Taste‬‬

‫‪Amber‬‬ ‫‪Good With Fish‬‬ ‫‪For best results sock for 30-40 min‬‬

‫ب�سمتي �أبي�ض ‪White‬‬

‫مزة‬

‫مثالي مع الكب�سة والأكالت ال�شعبية‬ ‫لأح�سن النتائج ُينقع لمدة ‪ 75-60‬دقيقة‬

‫الطعم الملكي‬

‫‪The Royal Taste‬‬

‫‪Mazza‬‬ ‫‪Good for Kabsa & Traditional Food‬‬ ‫‪For best results sock for 60-75 min‬‬

Yellow 1121 ‫�أ�صفر‬ Good for Madgoot, Kabsa and Mandi, Great under high temperatures For best results sock for 90-120 min

‫ يطبخ تحت درجات‬,‫ الكب�سة والمندي‬,‫مثالي للم�ضغوط‬ ‫الحرارة العالية‬ ‫ دقيقة‬120-90 ‫لأح�سن النتائج ُينقع لمدة‬

‫الطعم الملكي‬

The Royal Taste

Creamy 1121 ‫كرميي‬ Good for Mandi For best results sock for 30-40 min

‫مثالي مع المندي‬ ‫ دقيقة‬40-30 ‫لأح�سن النتائج ُينقع لمدة‬

‫الطعم الملكي‬

The Royal Taste

PACKING INFORMATION QUANTITY

1 kg

5 kg

10 kg

20 kg

40 kg

SPECIFICATIONS No. Specification

Classic

1121 Golden

1121 Creamy

70/30

Amber

Field Admixture

5 PCT Max.

Moisture

12 PCT Max

Broken

0.5 PCT Max.

Immature Grain

1 PCT Max.

Whiteness

30 KETT Plus

21 KETT Plus

30 KETT Plus

Average length

8.40 MM

7.50 MM

Foreign Matters

NIL

Paddy

NIL

Pin Broken

2 PCT. Max.

10. Sortex

Double Sortexed

11. Graded

Double Graded

‫�أجود �أنواع �أكيا�س اجلود (اخلي�ش) متوفرة عند الطلب‬ The finest quality of jute bags are available on demand