brand focus
Kenzo x H&M Womenwear – a celebration of print, femininity and playfulness KENZO’s womenswear collection for H&M is a unique celebration of the brand’s vibrant heritage, full of vivid prints, feminine details and playful silhouettes. Creative directors Carol Lim and Humberto Leon have filtered the archives of founder Kenzo Takada through their own eyes, giving 21st century attitude to pieces with a 70s and 80s sensibility. Colours and prints are contrasted and clashed; kimonos inform the cut; ribbons and frills give folkloric charm, while sporty shapes add urban energy. It’s a collection of designs that are totally unique to H&M, both wearable and inclusive while also shining fresh light on one of fashion’s most thrilling histories. Archive twists, vivid prints and feminine details are all present in the womenswear collection. Menswear – all about the bold prints, vivid colour and self-expression The menswear collection by KENZO x H&M is bold and powerful, a celebration of print, colour and self-expression. Creative directors Carol Lim and Humberto Leon have selected archival prints by founder Kenzo Takada and reinvigorated them on new menswear classics such as sweatshirts, hoodies, bombers and parkas. The result is a collection of pieces that are totally unique to H&M, playfully mixing colour, print and texture to express true freedom in fashion. Vivid prints, logo mania, reinvented classics and special details are a big part of the collection. ✤ GO: KENZO x H&M will be available in H&M stores from November 3. 72
fact magazine