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media kit 2010-2011
preface
“ C R E AT I V I T Y I S A B E AU T I F U L S TAT E O F M I N D ”
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What if we forget for a moment everything we have learned during the past 50 years about publishing and editorial content delivery? What if we start from scratch, designing and creating a collaborative piece of art, intertwined into a contemporary emotional fiber that pops out of the traditional magazine category?{}Well, that’s our mission. To redefine the way a magazine is traditionally crafted, leaving behind the bidimensional world, to create valuable content that comes to live, regardless of the vehicle being used. We have adopted the verb “create” as a mantra, and developed a magazine around it.
Jualfredo Pérez Encarnación Publisher/Creative Director
dossier
barcode is a contemporary guide to the
best the world has to offer. A glimpse to what a perfect world could be and how to get it. We deliver valuable and entertaining information to a segment recently described as the “Alpha Thinkers�. Individuals with high acquisitive power, unique taste, exclusive buying patterns and of course a degree of sophistication somewhat unusual. People that share a high sense of awareness concerning the latest trends in fashion, technology, design and lifestyles around them. The ultimate goal is to serve as an information bridge to our readers before they make regular buying decisions. While at the same time maintaining them informed about the latest market innovations concerning their urban needs. We consider ourselves as curators of trends
reader profile
barcode magazine readers are enthusiastic by nature. They are ardent followers of fashion, trends and fad. They are consumers who are ever ready to try out new brands and products. They generally hold very radical and liberal views. They are spontaneous people, and like to indulge themselves through exclusive buying patterns, usually comprising of designer brand names. Image therefore is important to them no as an expression of power or in materialistic terms, but as an expression of taste and sophistications. They are focused on meeting their needs and it is this ends that matter more than the means to arrive there.
Gender: Male:58% Female:42% Age Range: 18-25
25-55
55-65
Gross Individual Income: 25K 55k 75k 90k 150k
Socioeconomic Level:
r pe
up
le-
dd mi
le
le-
dd mi
dd mi
low
er
p up
low
Education: No College Education: 5% College Graduate: 40% Post College Graduate: 55%
new look_improved style 8.75�
We’ve definitely taken our vitamins!barcode brings a new, wider, taller format to make honor to the premium content delivered. We have also double the content pages, introduced new sections and partnered with industry leaders and collaborators to cater the best editorial experience a magazine can offer.
11.5�
editorialdesign profile
With more than 300 media and press contacts from around the world, barcode keeps an updated and growing database of resources, which supports the overall editorial goal. The reader is our first and foremost objective and we don’t rest until full quality content is delivered creatively. From architecture, design and technology, to leisure, gastronomy and nightlife, every issue is packed with valuable information around highend consumer needs and luxury. A casual, yet uniform tone and writing style, circumscribe barcode’s unique personality.
Design We take design seriously. It’s not only about celebrating the aesthetics of it, but also understanding how it relates to the human being. Our whole editorial mission is focused with that on mind. Fashion Fashion fuels our soul and we give this back to our readers, from Milan’s fashion week, to the new local raising star. We do our best to indulge our reader with the latest fashion trends. Architecture The architecture cult is how we call it. We go further into each project to understand the minds behind the creations and see the day-to-day adaptations into a modern world. Travel+Hotels Our readers travel with style, that’s why we don’t hesitate in hunting the best hotels and travel experiences around the world. Vehicles+Transportation From the latest automobile to the most exuberant personal jet, we cover the best highlights of the new market presentations all year around.
Lifestyle When it comes to living the life, barcode really shows off. Whether is a new Martini recipe or elephant polo, we only recommend the best. Luxury Discover the latest luxury watch collection or relax at the one of the top ten spas around the world. Luxury is not just another section in our magazine, its simply part of every other one. Clubs+Bars You will find in every issue a couple of pages presenting the trendiest and hottest nightclubs and bars from around the planet. We also like to do a little cocktail 101 on every issue. Technology+Gadgets Geek with style. This is not the ordinary PC article you would expect. Rather get to know the latest Virtu 10k cell phone, or perhaps Bang Olufsen recent speakers collection. If its hot and expensive, we will probably showcase it. Interiors Finally, the space where great design and superb architecture meet. Decoration, bathrooms, kitchens, furniture or simply an interiors fad, we manage to roam the best trends on every issue.
circulation design profile barcode is not an ordinary magazine; neither is intended for ordinary people. That’s why our distribution is done in an extraordinary way. Expect barcode at
fine boutiques, jewelry stores, hotels, restaurants, bars, spas and any other place that could serve as a meeting point for our extraordinary audience. We don’t just distribute a magazine, we cater it to the most exclusive and unique places which our readers arrive. This targeted distribution translates to an overall cost-effective message for our advertisers. Reducing the spill off, from unqualified readers to a bull’s eye targeted audience that will understand and take action upon their message.
Distribution Pie Pie Distribution
90,000 copies [60,000 print + 30,000 digital]
7% 13%
2%7%
Frequency: 5 issues per year
2%
Luxury Distribution Luxury Distribution
13%
39%
39%
ViP Distribution
ViP Distribution
Digital Distribution
Digital Distribution Newsstands
Newsstands
Events and Marketing
33%
33%
6%
6%
Events and Marketing Foreign
Foreign
Luxury Distribution: Boutiques, Hotels, Luxury Car Dealers, Gyms, Salons, Restaurants, Airlines, Jewelry stores, Decoration stores, Furniture stores and Cafés. VIP Distribution: This is distributed by hand or mail directly to a segmented VIP distribution list. Digital Distribution: We’ve replicated 100% of our editorial free, in a digital edition available to all our web visitors. Newsstands: 20% of the distribution is sent for newsstand sales. You can expect barcode at the finest retail stores, including Borders, Pharmacies and selected supermarkets. Events and Marketing: We have partnered with the best premium events during the year to extend our magazine to their audience too. Foreign: We send a small quantity of copies of every Issue to Miami, Panama and Dominicana as we are planning to expand to those markets.
sponsors design profile
We will make you look good! A lifestyle magazine with luxury oriented content is complemented by the support of well established companies. We are proud to count with world renowned brands as our advertisers. This brands and services choose our medium to expose their creativeness and to deliver a cohesive message to a specialized market. Our advertisers are confident that their high quality products will share the spotlight with their own kind and allocate themselves with eminence. Some prestige brands that have supported us previously:
• • • • • • •
Cartier Motorola Chaumet Hublot Johnnie Walker Grey Goose Mini Cooper
• • • • • • •
Montegrappa Lancel Baume & Mercier Puma Gant Mont Blanc BMW
digital strategy We have developed a powerful interactive media vehicle, delivering 100% free content to all visitors. barcode is virally shared among thousand of readers every month and growing exponentially. Our magazine can be read blog style or digital style, where every page is recreated as a clone of the original printed version and improved with interactive content. We are committed to innovation, that’s why we continue our search for new outlets. Soon barcode will be available as an Iphone/Ipad application, to ensure a richer and more vivid user experience.
barcodemag.com
behind design us
We are not a fly by! barcode is published by FCG, the same company that has
been publishing quality titles during the past seven years, including the well renowned Ocean Drive Magazine for Puerto Rico, since the year 2008. This means barcode has a well structured editorial and administrative staff, with the financial backup to support the overall operation. In other words, we are not a fly by!
VOL. 1 NO. 5
VOL .1N O.
2
OCEAN DRIVE PUERTO RICO / JUNIO • JULIO 2009
OCEA N
DRIV E
PUER TO
RICO / DICIE MB RE
2008 • ENER O
2009
PAULINA RUBIO
ELSA PATA KY AN / D IEL A
FEDE RIC I
editorial calendar
barcode packs every issue with the latest innovations in
Fashion, Architecture, Design, Art, Interiors, Jewelry, Autos, Technology, Travel and Night Clubs around the world. Nevertheless from time to time we become obsessed with certain topics and dedicate them some extra attention.
Publishing Date
Issue
Editorial Highlight
October 18, 2010
Issue#11
Fashion | Design | Architecture | Watches | Interiors
January 17, 2011
Issue#12
Art | Technology | Design |Cocktails
April 1, 2011
Issue#13
Luxury | Vehicles | Hotels |Interiors l Design
June 15, 2011
Issue#14
Modernism | Fashion | Trends | Gadgets
Sept 1, 2011
Issue#15
Interiors | Grooming | Transportation | Jewelry
November 15, 2011
Issue#15
Fashion |Design | International Design| Gadgets
rate card and closing dates
x1
x3
x5
Full Page
$5,950
$5,771
$5,596
Back Cover
13,600
13,250
12,850
Inside Back Cover
7,500
7,250
6,850
Front Cover Spread
13,500
13,150
12,800
Spread
11,500
11,250
10,950
Fold
quote
Inserts
quote
First 25 Pages
+25%
Fixed Position
+15%
Special Mention
450
QUICK FACTS Size closed: 8.75 in x 11.5 in Volume: 60,000 Frequency: 5 times a year (every 73 days to be more precise) Language: Spanish Approximate number of pages: 172 Editorial-Advertising Ratio: (58% ED)-(42% AD) Binding: Perfect Cover Paper: UV Coated/300gr. Text Paper: Glossy/Matte115gr. Distribution: Island wide, retail, subscription, complementary and digital Suggested retail price: $4.95 Editorial Target: 25-45 Online Source: www.barcodemag.com
Looking for half pages or coupons size ads? Sorry, your are in the wrong media kit. When it comes to advertising, our clients get front and center attention, this means nothing less than a Full Page!
Issue
Publishing Date
Sales Closing
Art Closing
Issue#11 Issue#12 Issue#13 Issue#14 Issue#15 Issue#16
October 18, 2010 January 17, 2011 April 1, 2011 June 15, 2011 Sept 1, 2011 November 15, 2011
September 17 December 10 March 4 May 20 August 5 October 28
September 24 December 17 March 11 May 27 August 12 October 21
All listed prices are per ad and are effective since year 2010, until the next rate card is published. All prices are subject to change without further notice due to possible increments in volume and frequency of the publication. A 15% commission will be granted to recognized agencies or its affiliates. An additional 2% will be granted if the insertions are paid within 10 days. To qualify for discounts on 3 or 5 time insertions, the ads must be published within 1 natural year of the first ad’s publication.
specs
ART FORMATS HANDLED .PDF .AI(outlined) .EPS .TIFF
Safe text area: (.25 in) or (6 mm) Bleed for all sizes: (.125in) or (3 mm)
Specs
Size
Full Page
8.75 in. x 11.5in.
Back Cover
8.75 in. x 11.5in.
Inside Back Cover
6.761in. x 8.75in.
Front Cover Spread
6.761in. x 8.75in.
Spread
13.52 in. x 8.75in.
Via Ftp or Web: To send an AD using FTP, you have to log on to our FTP-server. Please name the file, i.e HublotBarcode15.pdf (advertiser, magazine, edition). Always compress the file. Via FTP: ftp.barcodemag.com user: barcode@fcg-media.com pass: comeflywithus Via e-mail: barcodeart@fcg-media.com Via mail: P.O. Box 191872 San Juan P.R. 00919-1872 Attention: Barcode Magazine (Creative Department)
Please, check these up, before sending: Screen 150 lpi, cropmarks, bleedmarks,(.125) in bleed, high resolution (300 dpi), CMYK mode images, Postscript-fonts embedded. High resolution PDF file with embedded fonts (PostScriptfonts) and high-resolution pictures. (300dpi). Print optimized, high resolution Eps-file with embedded fonts (PostScript-fonts). (300 dpi)
contacts FCG Headquarters Ave. Ponce de León #1311, Marcom Tower Building Suite 400, San Juan P.R. 00907 Mailing Address P.O. Box 191872 San Juan PR 00919-1872 Office Phones: 787-303-0560 787-303-0562 787-303-0564 Contacts: If you have any questions or need any assistance don’t hesitate to contact us: General Inquiries Administration info@barcodemag.com 787-303-0560
Advertising Sales Manuel Romero Belgodere sales@fcg-media.com 787-303-0560 ext. 212
Publisher/Editorial Jualfredo Pérez Encarnación jual@fcg-media.com 787-303-0560 ext. 112
International Sales Joseph Ferguson intsales@fcg-media.com 787-303-0560 ext. 210
Marketing and Public Relations Fidel Osorio Ovalles fidel@fcg-media.com 787-303-0560 ext. 211
Distribution and Logistics Oscar Barbeito obarbeito@fcg-media.com 787-303-0560 ext. 215
Traffic/Art Lissa Busquets production@fcg-media.com 787-303-0560 ext. 111
Finance and Credit Roberto Santos finances@fcg-media.com 787-303-0560 ext. 158
barcode® magazine is a registered trademark of FCG Media. Copyright © 2010 · All Rights Reserved