eXp Luxury Report Vol. 4 by eXpWorldHoldings

LUXURY REPORT | Q4 2023 E XC E P T I O N A L S A L E S | DISTINCTIVE PROPERTIES BROKERED BY EXCEPTIONAL AGENTS

Welcome In 2023, eXp Luxury achieved remarkable milestones, surpassing 1,100 members and expanding our presence into key international markets such as New Zealand, Australia, England, South Africa, and Puerto Rico. Throughout the year, we appointed 11 ambassadors, fostered a collaborative and supportive community with weekly masterminds, and experienced explosive growth that set the stage for our global expansion. We anticipate doubling luxury memberships in 2024 due to our exceptional value proposition for agents and their luxury clients. According to a recent Institute for Luxury Home Marketing Report*, the luxury real estate market has shown a slight uptick in inventory, while prices have remained steady. Today’s luxury sellers demand solid and robust marketing. Our own Luxury Division agents are reporting that the clients’ appeal for global exposure to high net worth buyers with our global media listing distribution is assisting in them securing listings over other luxury agents. Looking ahead to 2024, RISMedia predicts a favorable outlook for luxury consumers, with over a third anticipating rate drops and substantial growth in inventory during Q4 2023. “Supercharged productivity, an explosion in AI tools, meeting and management tech, and a global marketplace for talent, means trailblazing luxury teams can exponentially improve productivity and slash operating costs. Forward thinking pros will leverage our Luxury Division tools to deliver a superior client experience and ‘future-proof’ against industry challenges on the horizon.” says Michael Valdes, Chief Growth Officer of eXp Realty, expressing his confidence in the luxury market’s positive trajectory. As we continue our global expansion in 2024, we are poised to capitalize on these trends and further enhance our position in the luxury real estate market. I hope you enjoy this issue of eXceptional Sales! And remember, you can always find us at expluxury.com. Cheers.

Amy Weaver Vice President, Growth * Source: Institute for Luxury Home Marketing, January 2024 report

Sale Price: $9,125,000 City, State: Pinecrest, FL This exquisite, brand-new contemporary residence stands proudly on a 0.9-acre lot in Pinecrest, one of Miami’s most exclusive neighborhoods. Boasting 7 spacious bedrooms, 8 bathrooms, and a powder room, the residence encompasses approximately 7,542 square feet, showcasing meticulous attention to detail and no compromise on luxury. With soaring 22-foot ceilings, premium materials, and custom finishes, this home exudes elegance. Elevating the living experience are features such as a private elevator, expansive family rooms, a 3-car garage, a state-ofthe-art MiaCucina kitchen, and a grand outdoor space with a pool and heated spa for tranquil evenings. Additional highlights include an outdoor summer kitchen, a private terrace in the master with glass railing, and a SmartHome system.

Tomas Hoffmann Represented the Seller 3

Sale Price: $8,750,000 City, State: Santa Barbara, CA Nestled within an exclusive gated community between Hendry’s Beach and Hope Ranch, this oceanfront residence in Santa Barbara offers unparalleled privacy and security among only four other homeowners. Custom-built in 1988, this meticulously maintained home provides a unique vision of luxury living. The timeless Mediterranean-style property spans 3,700 square feet with a distinctive split-level design. The classic combination of white stucco and a red tile roof evokes a coastal living ambiance. Inside, saltillo tile accents and high open beam ceilings enhance the Mediterranean charm, infusing warmth and character throughout. Unobstructed views of the Pacific Ocean and nearby Channel Islands create a dynamic living work of art visible from various vantage points within the residence. Meticulously landscaped surroundings ensure privacy, with a spacious lawn in the backyard ideal for outdoor gatherings. A bluff-top patio offers a perfect setting to enjoy breathtaking sunsets over the ocean. The attached 2-car garage provides convenience and easy access to the home, with entrances leading directly to both the kitchen area and the lower level. Beyond this coastal haven, 3105 Las Gaviotas is conveniently located near Hendry’s Beach, the Mesa Shopping Center, Lazy Acres Organic Market, and the Douglas Preserve, providing a range of recreational activities and shops close by.

Daniel Zia Represented the Buyer 4

Sale Price: $8,065,000 City, State: Watsonville, CA This timeless ocean view home located on almost an acre of protected ocean front bluff features beautiful light and stunning ocean views from the inside and out. Here you can follow the sun throughout the day and the sunsets through the seasons. Extensively remodeled in 2011, no expense was spared in expanding and upgrading the traditional home of 3,639 square feet, with modern conveniences and luxury finishes adding a sense of permanence and timelessness with the barrier-free design flowing outside and inside. The compound includes a detached, twocar garage, solar panels and two Tesla Powerwalls provide for backup protection. This exquisite property is located in the quiet community of La Selva Beach with private/shared access to the beach below.

Jeremy Larson Represented the Buyer 7

Sale Price: $7,200,000 City, State: Zionsville, IN Nestled on 8.2 acres in the serene woods of charming Zionsville, this exquisite 7+ bedroom, 14 bath estate is a true masterpiece. Meticulously remodeled to perfection, the main floor unveils a stateof-the-art kitchen, prep pantry, and an open-concept living space that exudes sophistication. The lower walkout level is an entertainer’s dream with Nano-style doors, full kitchen, bar, theater, workout room, and a safe room. The backyard, a veritable oasis, invites indulgence with a gunite pool, a hot tub complemented by a linear fireplace, a fire pit, a pool house, and a basketball court. This property is not merely a home; it is a sanctuary of luxury living. Additional features include an expansive 8+ car garage, a separate RV garage, and a 2-story living space designed to host discerning guests. Technologically advanced, the estate is equipped with 4 brand new geothermal units and seamlessly wired for automated home technology, ensuring a lifestyle of unparalleled convenience and sophistication.

John Pacilio Represented the Seller 8

Sale Price: $7,000,000 City, State: Carlsbad, CA Expansive 0.9 acre lot in Carlsbad Village! Rarely does an opportunity present itself to acquire one of the most enviable & exclusive remaining large parcels in coastal Carlsbad! Remarkable potential lies within the flat, square, highly usable, free-standing nature of this lot, and its coveted location, north of Tamarack Ave and only 1.5 blocks to the beach. This quintessential lot checks every box for those looking to develop a spectacular Southern California residence with R3 zoning providing for the development of multi-family units including apartments and condominiums. Ideal for any investor or developer, the flat and square topography provides the utmost freedom to build in the affluent seaside community of Carlsbad Village with close proximity to great restaurants, farmers markets, shops, galleries, parks, trails, freeway access, and everything North County has to offer! Check with the City of Carlsbad Planning department for specific details on the zoning/usage.

Alan Shafran Represented both Buyer and Seller 11

Sale Price:

$6,420,000

$6,100,000

City, State: Irvine, CA

City, State: Arcadia, CA

James Watson

Max Lee

represented the seller

Sale Price:

$6,355,000

$5,075,000

City, State: Manhattan Beach, CA

City, State: Woodside, CA

Edward Kaminsky

Kenny Truong

represented both buyer and seller

represented the buyer

Sale Price:

$6,300,000

$4,660,000

City, State: Newport Beach, CA

City, State: Park City, UT

Jeffrey Russell

David Lawson

represented the seller

represented both buyer and seller

Sale Price:

$4,540,000

$4,300,000

City, State: Santa Barbara, CA

City, State: Kahuku, HI

Daniel Zia

Blair Lando

represented both buyer and seller

represented the seller

Sale Price:

$4,485,000

$4,250,000

City, State: La Jolla, CA

City, State: Rancho Santa Fe, CA

Dustin Thompson, Peter Middleton & Andrea Fulop

Janet Lawless Christ

represented the seller

Sale Price:

$4,379,000

$4,225,000

City, State: Los Angeles, CA

City, State: Manhattan Beach, CA

Edward Kaminsky

represented the buyer

Sale Price:

$4,150,000 City, State: Monterey, CA

Q&A

Jeremy Larson represented the buyer

We sat down with Ed Kaminsky to get his thoughts on luxury

Sale Price:

$4,100,000

real estate and his journey:

City, State: San Diego, CA

Christina Love-Clapperton represented the buyer

You’ve been recognized as one of America’s Top Performing Real Estate agents by The Wall Street Journal. Can you share the key strategies that propelled you to this level of success?

Sale Price:

$4,050,000

Success is a long journey. As you ask about strategies, I first think of real

City, State: Redington Shores, FL

estate strategies however success as it relates to performance has a lot

Kathie Lea

best strategies in the world but if you don’t have the fire, determination,

represented the buyer

consistency and execution of the activities that drive business, it’s very

more to do with mindset more than it does strategy. You can learn the

difficult to obtain high levels of business. I spend more time learning and

Sale Price:

reading, and studying others that either do more than me, know more than

$4,020,000

me or simply paved a path ahead of me. Most importantly I live by a very

City, State: Cornelius, NC

Chad Hetherman & Jeffrey Arzonico represented the buyer

strict morning schedule of a very early rise in the morning, followed by role playing sales skills, 2-3 hours of lead generation and lead follow up and then staff meetings. All client meetings have to happen around those fixed events. When you mix that with extreme commitment to customer service and do it every single day of your life, then increased sales are going to happen. 17

As the President of SportStar Relocation, you

tial properties. Can you tell us about one of the

to 12-15 charitable organizations, recognizing that,

assist professional athletes with their relocation

most rewarding projects you’ve worked on?

as professionals working with luxury property own-

and Real Estate needs. What unique challenges

ers and business leaders, we bear a responsibility

and opportunities do you encounter in this niche

I’ve been involved with new construction and ren-

sector, and how does this audience intersect with

ovations throughout my career, with three projects

the Luxury Market?

leaving a lasting impact, particularly on the neigh-

Engaging with luxury clientele exposes me to

borhoods involved.

various life challenges and reinforces the notion

You’ve had a marketing campaign recognized as

to support those less fortunate.

the best by Leaders in Luxury. Can you provide

Working with athletes is an interesting job. The big-

insights on what made this campaign standout and

gest challenge in this business is working for years

Firstly, a routine inspection revealed a surprising

past or the obstacles preventing them from helping

how it has influenced your approach to marketing

to break into a very closed door circle. Once you

situation—an owner living without a functioning

themselves. This awareness fuels my commitment

luxury properties since then?

get in, it’s smooth sailing if you do your job, build

shower, resorting to gym visits instead. This rev-

to charitable giving. Special needs children and

relationships and don’t screw anything up. However

elation was a unique experience, especially in the

other groups facing life challenges have a special

I’ve been recognized for creating award-winning

what is out of your control is the constant chang-

context of a bustling city.

place in my heart. The luxury world, with its charity

marketing campaigns in the luxury real estate

ing of the guards. General Managers and coaches,

realm, and my approach is distinct. Unlike many

who may serve as crucial connections, often face

A noteworthy project involved selling a home slated

in the industry, I see myself as a marketing expert

dismissals, leading to a potential disruption in

for demolition and subsequent reconstruction. The

who also holds a real estate license. I founded

established relationships. Another dynamic chal-

neighborhood’s jubilant reaction was memorable;

My connection with The Friendship Foundation is

a company dedicated to executing cutting-edge

lenge stems from the intense competition within

within hours of the deal’s closure, signs proclaim-

rooted in the impactful service they provide. Rec-

marketing campaigns for luxury properties, often al-

the industry. When athletes are traded or drafted,

ing newfound freedom adorned every home in the

ognizing the struggles special needs children face

locating substantial budgets ranging from $50,000

a multitude of individuals, including team staff,

vicinity. It was a swift and satisfying transformation

in social environments due to bullying, the Founda-

to $150,000 per campaign.

coaches, other players, spouses, sports agents,

for the entire community.

tion devised a solution: pairing them with the most

that we cannot assume to understand everyone’s

events and the narratives surrounding us, empha-

wealth managers, and various entourage connec-

sizes the importance of empathy and philanthropy.

popular students as their buddies. This transfor-

One notable success was a New Jersey property,

tions, are vying to refer real estate agents to these

Lastly, I stumbled upon a challenging yet ultimate-

mative initiative not only improved the lives of the

initially struggling on the market. Through strategic

high-profile clients.

ly rewarding project—a dream lot for my personal

kids involved but also changed the perception of

residence. The catch: it belonged to a renowned

the community. The previously bullied children, now

PR efforts, we secured coverage on the front page of a major newspaper, equivalent to a $200,000

In this fiercely competitive landscape, building trust

hoarder. Cleanup involved 17 semi-truck loads of

accompanied by their buddies, became recognized

ad placement. This garnered attention from three

and connections become paramount. However,

belongings. The transition from cluttered chaos to

and celebrated by their peers in public spaces.

major networks, resulting in millions of eyes on the

it requires diligent effort and an understanding

a stunning Tuscan-style home elicited cheers from

property within two weeks. Despite previous chal-

that athletes and their entourage expect a level of

the neighbors. Removing the 12-foot fences sur-

The Foundation’s success in addressing social

lenges, we attracted over 500 qualified buyers and

service beyond conventional real estate norms.

rounding the property marked a breath of fresh air

challenges inspired me to contribute actively.

sold the home for over $4 million, setting a neigh-

The expectations set by players can be unique and

for the entire community.

Currently, we are working towards the construction

borhood record.

demanding. For instance, I recall a situation where

of a new $50 million facility, aiming to extend the

we went the extra mile, even flying one of our VPs

You’ve been an active member of your community

positive impact to more families. Being part of this

This approach proved equally effective for the

to New York City to support a stressed wife with

and have served on the board of The Friendship

initiative aligns with my life’s duty to make a differ-

historic Brandon Plantation in Virginia, designed

a new baby during apartment viewings, even if it

Foundation. How does this involvement with the

ence where I can. I take pride in my involvement

by Thomas Jefferson and once owned by two

meant operating at a financial loss for a rental.

community influence your work in eXp Luxury and

and view it as an integral part of my commitment to

U.S. Presidents. Despite its historical significance,

The strategic thinking here is that by winning over

your approach to business?

creating moments of happiness in lives marked by

we applied the same strategy, leveraging PR and

influential figures like the wife of a Yankees player,

unique marketing tactics. The result? A successful

we increase our chances of securing business on

Being an active member of The Friendship Foun-

$18 million sale, showcasing the power of innova-

the sales side.

dation’s board deeply influences my work at eXp

Reach out to Ed Kaminsky at

Luxury and shapes my business philosophy. In the

edward.kaminsky@exprealty.com

tive marketing in the luxury real estate market. 18

numerous challenges.

In your role as President of Conserve Develop-

realm of luxury real estate, I firmly believe in giving

ment, Inc., you’re involved in revitalizing residen-

back on a substantial scale. Each year, I contribute

The Future of Luxury Find your Dream Home, List With Us, or Become a Member today at expluxury.com