Solutions that are cookie dependent however, will deliver error messages if the remarketing email is clicked on from a different device.
‘CASCADE’ EMAILS ‘Infiltrate’ a buyer’s consciousness through a remarketing email series. In other words, dynamically customised drip-fed follow-ups that give unresponsive consumers further opportunities to convert. It also creates options for you to integrate other marketing features as well. It’s a short term approach that layers new, timed elements to your remarketing effort, from highlighting secure shopping, free shipping or return policies, to finally a call to action ‘warning’ around a week after the abandonment; the customer’s final chance to retrieve saved items and complete their purchase. We find that consumers who notice relevant recommendations tend to spend more online, providing that the recommendation is meaningful and relevant to them. They will often purchase additional products during checkout too and at Ve Interactive, our cascade campaigns see an average uplift in sales of 78%.
SO GO FIND YOUR REMARKETING SWEET SPOT! Setting up data-driven remarketing email campaigns in response to a lack of action rewards your website visitors by showing that you are paying attention and are interested in a two-way conversation with them. It uses clever content to exceed your customers’ expectations. They may go on to complete that transaction and become a brand advocate for you too.
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