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WELCOME TO A4UEXPO


Welcome to a4uexpo Europe, returning to Amsterdam in 2013 Today we welcome delegates from not only Europe, but across the globe for our fifth annual a4uexpo Europe – and coincidentally our very last a4uexpo conference and exhibition as we introduce Performance Marketing Insights, our recently renamed global event series. a4uexpo Europe 2013 showcases the natural shift in our innovative industry from the successes of affiliate marketing to the allencompassing performance marketing. We have a very current ‘something for everyone’ agenda, along with a keynote that will engross an industry with examples of how future consumer engagement is shaping up. Once again a4uexpo Europe, in Amsterdam has been met with enormous support by leading brands, all of whom not only enable a4uexpo to continue to offer the highest standard of conferences across Europe, but enables us to grow and constantly evolve. My thanks goes to zanox, Tradedoubler, affilinet, Fruzzel, VIP Online Media, Kwanko, Commission Junction, Webgains, Public !deas, Linkdex, RetailMeNot, Glossybox, Daisycon and Ve Interactive, all supporting sponsors, every one of our exhibitors, and of course all of our 70+ speakers. The team at PerformanceIN work tirelessly to ensure that a4uexpo provides real networking opportunities, education and innovation, and ensures to promote performance marketing as intrinsic part of every digital marketing strategy. I hope that you as delegates take full advantage of every opportunity; meeting leading digital marketing agencies, attending speed networking, listening to as many conference sessions as humanly possible and speaking to every one of our brands on the exhibition floor, not forgetting to save time for a well-earned drink at both of our networking events. Finally, please ensure you make time to enjoy a4uexpo Europe 2013. I look forward to seeing you across these intense but fruitful two days.

Sarah Parsonage Managing Director, PerformanceIN


Diverse, Converged and Engaging

a chance to have face-to-face meetings with a number of agencies in attendance with our ‘meet the agencies’ feature, taking place 14.00–16.00 in the Knowledge Zone.

With a large focus on multi-channel strategy, this year’s conference agenda at a4uexpo Europe is the most diverse in the event’s history, and things have changed considerably since our inaugural pan-European show in Amsterdam back in 2009.

Lastly, feedback is important to us at Performance Marketing Insights. It helps to understand your experience with us over the two days and improves our offering for you next time around. Please take the time to fill out our feedback forms, either on the event method application or at: a4uexpo.com/feedback/

Reflecting on how digital marketing is adapting to changing consumer habits we find ourselves as performance marketers following suit, targeting an audience that is more agile through multiple devices and on-the-go marketing needs. With this in mind we’ve produced a multi-channel theatre that houses sessions aimed at keeping your performance marketing activity in tune with our agile and connected consumers. From leveraging new traffic sources across social, mobile and video through to email campaigns designed for a multi-channel audience, you can expect interactive, educational and case study-led insight from our speakers. Specific rooms are assigned to panel sessions covering international expansion, consumer engagement, traffic acquisition, extreme SEO (always a favourite!), attribution and discussion around third party solutions. We also have a dedicated presentation-only room with a great selection of expert speakers who I’ve no doubt will supply delegates with new insight and actionable strategy. There’s also a great selection of Dutch speakers this year who are partaking in many areas of the agenda who will be able to offer additional insight into our host country’s performance marketing landscape.

Chris Johnson Content Director & Conference Programmer, a4uexpo Europe

4 years have whizzed by since we held our Inaugural mainland European conference in Amsterdam – I remember it well as it was on the back of Queens Day, a party that should be on everyone’s bucket list! Since then we’ve been on a bit of a tour with award winning conferences in London, Barcelona, Munich and more recently New York. Although Affiliate & Performance Marketing has changed somewhat since 2009, the core mission of a4uexpo has not. Once again we have a World Class agenda, top-notch CClass delegate list and exceptional networking opportunities over the next two days. I urge you to plan your time wisely, digest this brochure in full and make the most of every hour here. Multi-million pound deals always take place at the show; so make sure you are in the mix!

It’s always hard to cover the major trends in performance marketing, and the next two days will cover one or more of the many facets of the performance marketing umbrella including search, social, affiliate, email, display, data and mobile. I’m confident you’ll leave the show with fresh ideas, wowed from presentations from expert speakers and in tune with our panel debates.

I say with some sadness that this is our last conference as ‘a4uexpo’ but excited that we’ll be known as ‘Performance Marketing Insights’ commencing with our flagship show in London this October.

We’re also putting on a set of performance marketing roundtables during lunch on day one, closely followed by

Mathew Wood Founder & Chairman, PerformanceIN / vouchercloud


AMSTERDAM More than just windmills… With a maze of beautiful tree-lined canals to rival that of Venice, world-class museums, a host of theatre, live music and restaurants and a relaxed and quirky vibe, Amsterdam offers the ideal backdrop for two days of intense knowledge-share, learning and networking. 2013 is a special year for Amsterdam, celebrating several cultural milestones, including the opening of the renovated Rijksmuseum and the Van Gogh Museum, 400 years of the Canal Ring and the abolition of Dutch slavery 150 years ago. A city rich in culture, latest estimates conclude that there are more bikes in Amsterdam than permanent residents, cementing its reputation as an urban area committed to environmental innovation. Delegates arriving via Central Station may have spotted the multistorey ‘bicycle flat’, a parking structure used by thousands everyday! Whether you’ve visited before or are new to Amsterdam, there is plenty to explore and discover in this laid back and charming city.


Make the most of your time at a4uexpo Planning your schedule

Refer back

Networking

You will find the full, highly

We know how much there

We’ve scheduled into our agenda, a plethora of

targeted agenda,

is to absorb at a4uexpo

networking opportunities to maximise your chance

on the pages of this brochure, displayed

and how valuable it is for you to relay what you

of meeting the people that you need

throughout the venue and within the EventMethod

have learned to your colleagues back in the office

to know.

mobile app.

post-event. Therefore, we’ve included note pages sponsored by Savoo at the back of this brochure

Enjoy a drink in the exhibition hall at the end

Use this brochure to review which sessions are

for you to scribble down key points and your

of Day One and cement contacts made during

most relevant to you and your business with our

thoughts.

the busy conference day, before moving onto the official networking party for an evening of

handy identification of the recommended audience and perceived level of each session. We’ll be

Plus, post-event, visit

fun and relaxation with potential clients and

announcing the start of each session over tannoy

slideshare.net/a4uexpo where we will be

business partners.

and via EventMethod so keep your eyes and ears

uploading session slides from any speakers that

peeled and get there in good time to grab a prime

have agreed to share them.

Use our official networking

position and make the most of what our expert speakers have to say.

Get involved

app, Shhmooze, to see Pleasantries Amsterdam may be laid back but please remember that the Hotel Okura is a non-smoking venue.

We carefully plan our agenda to offer an

We are part of an advanced digital industry so

advanced and highly targeted level of

interaction via Twitter and online activity is actively

education in an interactive and relaxed setting.

encouraged. However, please be respectful of our

Don’t hide away. Make sure you get involved

speakers and silence your mobile devices.

by asking questions or tweeting to the session hashtag and our speakers will be happy to answer and discuss.

who you need to meet to advance your business. Connect in advance, arrange meetings and have conversations before at and after the show.

Have your say We strive to grow and improve a4uexpo each year as the industry expands and evolves. We need

Speed Networking The ever-popular Speed Networking returns

WI-FI

who you know that’s attending the event and

to a4uexpo Europe. Join us at 18.15 on Day One and make a host of new contacts in a short and

your opinions in order to do this. Let us know what you liked, didn’t like and what you’d like to see added at future events.

Give your event feedback at a4uexpo.com/feedback

We recognise how important it is for you to stay

intense burst of time. Speed Networking allows

connected with the world outside of a4uexpo,

you to introduce yourself and your business to

so you’ll find free Wi-Fi available throughout the

another delegate in a short and exciting two

Using the EventMethod app – You’ll find quick and

venue. Please ensure that you log off when you

minutes before moving on to the next person.

easy rating bars against each agenda session so

are finished to keep the service running smoothly

Then, why not continue the conversations at our

be sure to make good use of them and help us

and allow other delegates easy access.

official networking party?

shape 2014.


A4uexpo Dos and a4uexpo Don’ts Join the conversation At this year’s a4uexpo Europe, we’re introducing session specific

Security and Swag Wristbands

hashtags so you can easily follow the discussion around each session and

It is important that you wear your wristband at

join the debate. We encourage you to tweet your comments, questions

all times. If you are attending both days of the

and thoughts to these hashtags.

conference this means that you must keep your wristband on overnight. If your wristband is removed, you will be

For example, the first session hashtags are:

stopped and will lose vital session and networking time while we

I&II #A4UP1

confirm your identity.

IV&V #A4US1 Multi-Channel Theatre #A4UMC1

The wristband is proof that you are a paid delegate and allows you full access to the conference sessions, exhibition hall and networking

The hashtags then change consecutively for each session, so…#A4UP2

events*. It also entitles you to complimentary refreshments and a delicious

etc. Full details can be found within the agenda pages of this brochure

hot lunch. *inclusion is dependent on pass type

and at the top of each session description in the EventMethod app. If you’re enjoying the event as a whole, let us know!

Badges & LANYARDS Whilst your wristband is most important, you must also wear your badge whilst at the

Tweet using #a4uexpo

conference venue. These are not compulsory at the networking parties but we encourage you to use them as they are a fantastic networking tool and make you easily identifiable to potential new clients. Badge swapping is strictly prohibited and anyone caught doing so will be ejected from the conference and will be unable to participate in future PerformanceIN events.

ADVERTISER

NETWORK

TECH

AGENCY

PUBLISHER

OTHER

You can follow the conversation via our Twitter walls, located around the event. We’ll also be generating Twitter stats post-event. This will be

Delegate Bags

published so keep your eyes peeled to find out who the most influential

Make sure you pick up a handy delegate bag,

tweeter was and which sessions created the most buzz.

sponsored by Marriott Affiliate Network. These will be filled with goodies from our sponsors and are ideal for storing the little extras picked up around our exciting exhibition hall.


WHAT’s New

for 2013 ROUND TABLES After the success of our roundtable debates at a4uexpo London in October, we are offering delegates the chance to take part in a selection of discussions, and debates at a4uexpo Europe. Each roundtable will be hosted by hand-picked experts from across the industry discussing hot topics, new technologies and strategies relevant to advertisers, networks and publishers. Topics will include SEO, re-targeting, re-marketing and performance based social media strategy – all in a relaxed, informal environment. This is your chance to have a tailor made session, the more you give the more you get so if you have a question ask away. Registration is not required however seats are limited so turn up early to avoid disappointment.

Eventstagram Share photographs in real time with Eventstagram. We know how much you all love Instagram so we’ve teamed up with Eventstagram to enable you to share all the fun and productivity of your a4uexpo experience in one place. Simply take a photograph, share it via Instagram using hashtag #performinsights with your comments, and your photo will be added to a real time slideshow which can be viewed on screens around the event. Enjoying a session, impressed by the fabulous hot lunch, buzzing from the atmosphere in the exhibition hall or amused by the shapes your colleague is throwing on the dance floor? Share all your a4uexpo highlights with other delegates via Eventstagram; making conversations and memories last.


APPS

Shhmooze

All about

Apps The performance marketing industry is at the forefront of the digital age and as such, we know how much you all rely on your mobile devices to stay connected and glean information on a daily basis. That’s why our two official event apps return to a4uexpo Europe 2013 to further increase your experience of the show.

Maximise your networking opportunities with our official networking app. Shhmooze allows you to broadcast your professional profile to other delegates and see who’s attending, enabling you to connect with the people that you need to meet at the show. Shhmooze is completely free. IOS users can download it from the Apple App Store and Android users simply need to visit a4uexpo.shhmooze.com and bookmark it directly from their phone’s browser.

EventMethod EventMethod puts all that a4uexpo has to offer in the palm of your hand. This handy app acts as a mobile conference brochure. You’ll find… ● T  he full agenda of conference sessions, breaks and features ● M  aps and floorplans ● Speaker bios and images ● Your own personal QR code to share contact information with other delegates ● L ive announcements throughout the event to ensure you don’t miss a thing Plus, we encourage you to use the quick and simple surveys to feedback on sessions and let us know what you thought of different elements of the event, enabling us to continue to build and improve on the show. Download Now iTunes bit.ly/VF7TIR

Android bit.ly/RipcMl

Windows 7 bit.ly/15pJTLJ


The NEW home for Global Performance Marketing News PerformanceIN.com (formerly A4u) has rebranded and expanded to be able to support your daily performance marketing news fix. We published over 1,000 performance marketing news and editorial articles in 2012, and with additional news reporters dedicated to covering global industry events our coverage of the sector is set to increase.


Visit PerformanceIN.com today for:

Find out more:

• Breaking Performance Marketing News

If you’d like to share news with us, or would like to contribute to PerformanceIN.com as a guest author, please e-mail content@performancein.com or call +44 (0) 117 203 3012

• Guest Editorial & Thought Leadership from Industry Experts • C-level Q&As from Startups and Established Companies • Dedicated Guides, Reports, White Papers and Surveys • Industry Job Listings • Emerging Market Coverage

To engage with a truly digital audience and expand your client base through targeted advertising, emails and communications, contact advertising@performancein.com or call +44 (0) 117 203 3113

• 14 Year Discussion Portal via the Forum • Latest Industry Press Releases

Find us on:

• Information on our Global Event Series

Facebook.com/PerformanceIN @PerformanceIN G+ PerformanceIN.com


/fruzzel |

@fruzzel | sales@fruzzel.com | www.fruzzel.com


OUR SPONSORS


16 – Sponsors Tradedoubler PLATINUM SPONSOR tradedoubler.com

Tradedoubler is an international leader in performance-based digital marketing and

THE KNOWLEDGE ZONE

technology, helping 2,000 advertisers achieve their e- and mobile commerce business

@tradedoubler_UK

goals through its high quality affiliate network of 140,000 publishers. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and generated â‚Ź3.5bn of revenue for its clients in 2012.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe


sponsors – 17 zanox PLATINUM SPONSOR zanox.com

zanox is the leading performance advertising network in Europe. With over 600

STAND #40

employees across the globe, the zanox Group – comprising the companies, zanox,

@zanox

Affiliate Window, M4N and eprofessional – supports companies from all industries and of all sizes in the effective marketing of products and services on the internet. With zanox’ transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. Over 4,000 advertisers bank on the zanox global publisher network. By the zanox marketplace, zanox connects advertisers and their agencies with publishers and thus gives them the opportunity to monetize their traffic. zanox stands for customer service with industry expertise, the highest standards of technology and security, as well as the swift and transparent payment of its partners. The zanox Group has its headquarters in Berlin and has branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, Turkey, Brazil and the USA.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe


18 – Sponsors AFFILINET GOLD SPONSOR affili.net As one of Europe’s leading affiliate networks, affilinet offers publishers, advertisers and agencies bespoke performance-based solutions for affiliate marketing. Affilinet leverages state-of-the-art technology and data analyses to ensure the sustainable

STAND #50 @affilinetuk

success of partner programs and campaigns. Strong marketing models with the right affiliates ensure optimum ROI. The high standards of service and innovation that we set ourselves ensure that our partners receive only the most professional and activityoriented support.

Fruzzel GOLD SPONSOR fruzzel.com Fruzzel generates leads and sales through its (private) network of quality publishers, email marketing, social media and display. Not your regular agency as it plans,

STAND #58

develops, designs and optimises everything inhouse. It is expanding from its company

@Fruzzel

headquarters in Spain with a pan-European approach. In this way the company is active with lead/sale generation in many European countries like Italy, Netherlands, Belgium, Poland and also the Nordic countries.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe


sponsors – 19 VIP Online Media GOLD SPONSOR viponlinemedia.com VIP Online Media is a fast paced dynamic data marketing organization. The combined forces of the specialised companies with knowledge and skills in all aspects of online marketing has proven to be more than just the sum of its parts. With the departments

STAND #22 @VIPaffiliateNL

VIP Affiliate, VIP Response and VIP List Management, we supply our customer’s leads and sales in Europe, Australia and Brazil.

Commission Junction SILVER SPONSOR uk.cj.com Commission Junction, a ValueClick company, is a global leader in the online advertising channel of affiliate marketing. We strive to find ways to enable clients

STAND #29

to get the best possible results through such innovations as PayPerCall solutions,

@CJUKNetwork

matched by superior service and ability to build sustainable relationships for advertisers and publishers. We set the standard for industry knowledge and technology.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe


20 – Sponsors Kwanko - NetAffiliation SILVER SPONSOR kwanko.com Created in 2003, the Kwanko Group (previously C2B) counts 150 staff members and is present in more than 15 countries in Europe and the Americas. Pioneer in multi-channel performance advertising, the Group claimed over 40ME annual revenue in 2012 and

STAND #26 @NetAffiliation

counts more than 1 ,700 affiliate programs in different sectors and 100,000 publishers around the world. The Kwanko Group is composed of two entities, NetAffiliation, a leader in the performance-based advertising industry and Swelen, a pioneer in mobile advertising and combines complementary fields of expertise.

Webgains SILVER SPONSOR webgains.com Webgains is a leading global performance marketing network, providing a highly effective combination of robust tracking technology with world-class account

STAND #55

management and support. Founded in 2004, Webgains has fully-localised platforms

@WebgainsUK

in nine European countries and in the USA, providing both advertisers and publishers with a unified facility for the strategic management of affiliate campaigns across single and multiple territories.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe


sponsors – 21 Daisycon BRONZE SPONSOR daisycon.com Since 2000 Daisycon has played a leading role in the field of performance-based online marketing. Daisycon offers a dedicated, high service-level and a state-of-the-art, single

STAND #61 @daisycon

login platform for the European market.

Elected as “preferred network” by Dutch publishers, Daisycon supports over 1,750 advertisers and 40,000 publishers in ten countries. Daisycon offers affiliate marketing, lead generation and CPC advertising on websites, social media and mobile devices.

GLOSSYBOX BRONZE SPONSOR glossybox.de GLOSSYBOX is the leading purveyor of luxury beauty samples on a global stage. We are committed to introducing the most exciting brands throughout the world to you. Whether

@glossybox_de

it be a product featured on the runways of Milan or the newest skincare regimen from Japan, we strive to make sure you are the first to have access to it. Welcome to the world of GLOSSYBOX, where boundless beauty discovery awaits.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe


22 – Sponsors Linkdex Ltd BRONZE SPONSOR linkdex.com The Linkdex platform serves some of the world’s largest brands (e.g. Philips, salesforce. com, moneysupermarket) and leading agencies (e.g groupM, LBi, iCrossing) with data in relation to maximizing their digital PR, search and social marketing performance. Our

STAND #47 @Linkdex

associated product, Linkdex Publisher Discovery, is a tailored platform focused on the affiliate industry. It helps networks, agencies and merchants find new publishers and also understand existing publishers better.

Public-Ideas I N N O V AT I V E

P E R F O R M A N C E

BRONZE SPONSOR en.publicideas.com

Public-Ideas – the performance marketing specialist – offers innovative services in affiliation, coregistration and media campaigns. Its expertise and innovative tools

STAND #67

are dedicated to bringing advertisers and affiliated websites together according

@publicidees

to sophisticated selection criteria. Public-Ideas covers the whole value chain of performance marketing advertising: from strategic advice, assistance in decisionmaking and network management to retargeting campaigns, the implementation of multi-channel strategies and the measurement of results.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe


sponsors – 23 RetailMeNot, Inc BRONZE SPONSOR retailmenot.com/corp/ RetailMeNot, Inc. is the world’s leading digital coupon marketplace. The company’s websites enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons from retailers. The RetailMeNot, Inc. portfolio of coupon and deal websites includes RetailMeNot.com, the leading digital coupon site in the United States; VoucherCodes.co.uk, the leading digital coupon site in the United Kingdom; Deals.com, Actiepagina.nl, Bons-de-Reduction.com, Poulpeo.com, and Deals2Buy.com.

STAND #65 @RetailMeNot


SUPPORTING SPONSORS

Ve Interactive

MEDIA & ASSOCIATION PARTNERS

TM

The formula for total online efficiency

Full profiles available at: a4uexpo.com/europe


EXHIBITION HALL


EXHIBITION FLOOR Exhibition Hall

22 23 26 27 29 33 34 35 36 40 45 46

VIP Online Media CAKE Kwanko - NetAffiliation Optimus Performance Marketing

Commission Junction Scoupy Optimizely Neverblue Wister- Mobile Affiliate Network

zanox Matomy Media Group Textbroker

47 Linkdex Ltd 63 48 YTZ International 65 50 affilinet 67 51 Le Guide Group 70 52 GetResponse 74 55 Webgains 58 Fruzzel 59 PerformanceIN 59 Performance Marketing Insights 60 Blurb 60 R.O.EYE 61 Daisycon

OTHER

Knowledge Zone Tradedoubler

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe/exhibitor-list

Ve Interactive RetailMeNot, Inc Public-Ideas GoldenFeeds vouchercloud


chill out and eventstagram area

59

70 50

51

67

74

47

48

45 40

46

52 The European Shopping Group

I N N O V AT I V E P E R F O R M A N C E

53

KNOWLEDGE ZONE 55 58 65

36

35

34

33

MEETING AREA 63 Ve Interactive

TM

The formula for total online efficiency

MULTI-CHANNEL THEATRE

27

26

22

61

23

I&II / IV&V

29

60


28 – Exhibitors #50

affilinet

#60

Blurb

affili.net / @affilinetuk

blurb.co.uk / @blurbbooks

As one of Europe’s leading affiliate networks, affilinet offers publishers, advertisers and agencies bespoke performance-based solutions for affiliate marketing. Affilinet leverages state-of-the-art technology and data analyses to ensure the sustainable success of partner programs and campaigns. Strong marketing models with the right affiliates ensure optimum ROI.

#23

CAKE

We are Blurb, a self-publishing, print-on-demand company that allows people to create and print their own books, magazines, reports or portfolios. Our industry leading, creative-publishing tools help users create personalised, professional quality publications, and print from as little as one copy to 500 or 5,000 – delivered anywhere in the world, in as little as seven business days.

#29

Commission Junction

getcake.com / @cakemark

uk.cj.com / @CJUKNetwork

CAKE the Software-as-a-Service (SaaS) platform, is an enterprise solution providing business intelligence for performance marketers. With an easy to use interface, CAKE’s tracking optimises online campaigns and can increase revenue and reduce operational costs. Real-time reporting and available API enable a single dashboard to manage all of your digital spend. For more information visit www.getCAKE.com or call 949-548-CAKE

#61

Daisycon

Commission Junction, a ValueClick company, is a global leader in the online advertising channel of affiliate marketing. The company strives to find ways to enable clients to get the best possible results through such innovations as PayPerCall solutions, matched by superior service and ability to build sustainable relationships for advertisers and publishers. It sets the standard for industry knowledge and technology.

#58

Fruzzel

daisycon.com / @daisycon Since 2000 Daisycon has played a leading role in the field of performancebased online marketing. Daisycon offers a dedicated, high service-level and a state-of-the-art, single login platform for the European market. Elected as “preferred network” by Dutch publishers, Daisycon supports over 1,750 advertisers and 40,000 publishers in ten countries. Daisycon offers affiliate marketing, lead generation and CPC advertising on websites, social media and mobile devices.

fruzzel.com / @Fruzzel Fruzzel generates leads and sales through its (private) network of quality publishers, email marketing, social media and display. Not your regular agency as it plans, develops, designs and optimises everything inhouse. It is expanding from its company headquarters in Spain with a pan-European approach. In this way the company is active with lead/sale generation in many European countries like Italy, Netherlands, Belgium, Poland and also the Nordic countries.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe/exhibitor-list


Exhibitors – 29 #52

#70

GetResponse

GoldenFeeds goldenfeeds.com / @GoldenFeeds

getresponse.com / @getresponse GetResponse is a complete award-wining email marketing solution including drag-and-drop email and landing page creator, advanced email analytics, email automation and smart list import. Its user-friendly interface, best-in-class 99.5% deliverability and five-star customer service, make it the top solution in the market. The system is fully scalable and can handle everything from small lists for solo entrepreneurs to high-volume campaigns.

#26

Your Feed Is Your Brand. At GoldenFeeds we believe that quality product feeds should be simple. Consequently, we do not require any IT resources from you. We simply scan your site, extract all product information and generate a daily, high quality feed for your marketing channels. GoldenFeeds’ feeds power e-commerce sales of the leading brands and retailers worldwide.

#51

Kwanko - NetAffiliation

Created in 2003, the Kwanko Group (previously C2B) counts 150 staff members and is present in more than 15 countries in Europe and the Americas. Pioneer in multi-channel performance advertising, the Group claimed over 40ME annual revenue in 2012 and counts more than 1,700 affiliate programs in different sectors and 100,000 publishers around the world.

#47

The European Shopping Group

Le Guide GROUP koopkeus.nl / @LeGuide_com

kwanko.com / @NetAffiliation

Number one shopping guide in Europe. LeGuide.com Group is the leading shopping guide in Europe with a network of shopping guides: Ciao.nl, Koopkeus.nl, Choozen.nl, and the exclusive shopping partner of MSN and Bing in the Netherlands. We attract up to 23.3 million online buyers every month in Europe (Comscore April 2013) and work together with all major e-commerce players, often even as exclusive partner. LeGuide.com Group lists over 80,000 e-merchants Europe-wide.

#45

Linkdex Ltd linkdex.com / @Linkdex

Matomy Media Group matomy.com / @MatomyGroup

The Linkdex platform serves some of the world’s largest brands (e.g. Philips, salesforce.com, moneysupermarket) and leading agencies (e.g groupM, LBi, iCrossing) with data in relation to maximizing their digital PR, search and social marketing performance. Our associated product, Linkdex Publisher Discovery, is a tailored platform focused on the affiliate industry. It helps networks, agencies and merchants find new publishers and also understand existing publishers better.

Matomy is a global, performance-based company specialising in driving marketing results across a variety of media channels: affiliate marketing, display, mobile, search and virtual currency. Serving 30 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in 85 countries, we optimize campaigns across digital media to ensure cost-effective, scalable and high-quality results for our partners.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe/exhibitor-list


30 – Exhibitors #35

neverblue

#34

Optimizely optimizely.com / @Optimizely

neverblue.com / @neverblue Neverblue – A GlobalWide Media Company delivers over 1.5 million monthly paid conversions across the globe by harnessing the internet’s top online and mobile inventory via multiple online marketing channels, including affiliate marketing, display, search, social media, mobile and email marketing. Also under GlobalWide Media is Pulse Mobile, our mobile agency which provides unparalleled mobile strategies, media planning, app marketing, and creative services.

Optimus Performance Marketing

#27

Optimizely is the number one A/B and multivariate testing tool worldwide. Optimizely helps websites optimize their conversion without the need of engineering or IT resources in an easy way. Creating an experiment with Optimizely takes only minutes to set up and you get results in real-time.

PERFORMANCEIN and PERFORMANCE MARKETING INSIGHTS

#59

optimus-pm.com / @optimus_pm

performancein.com / @performancein

Optimus Performance Marketing is the quadruple award-winning Performance Marketing Agency with a proven track record of maximising results for merchants, through expert performance management. Our philosophy remains the same today, and has led to us growing the business to now manage over 100 affiliate programmes for 80+ clients across the UK, US, and Europe.

#67

I N N O V AT I V E

P E R F O R M A N C E

Public-Ideas

PerformanceIN.com & Performance Marketing Insights (formerly a4u & a4uexpo) are the new brand names for our performance publication and event series. With recent event launches in the USA and expose’s on emerging markets we’re expanding to raise the profile of performance marketing in new and existing markets. Visit us on stand 59 to find out our plans and how you can utilise our extended reach for your performance marketing goals.

#60

R.O.EYE ro-eye.co.uk / @roeye

en.publicideas.com / @publicidees Public-Ideas – the performance marketing specialist – offers innovative services in affiliation, coregistration and media campaigns. Its expertise and innovative tools are dedicated to bringing advertisers and affiliated websites together according to sophisticated selection criteria. PublicIdeas covers the whole value chain of performance marketing advertising: from strategic advice, assistance in decision-making and network management to retargeting campaigns, the implementation of multichannel strategies and the measurement of results.

Specialists in performance marketing since 2004, R.O.EYE use digital performance to drive top line revenue growth, alongside bottom line cost savings. Managing campaigns in the UK, Germany, Spain, Italy and France from our offices in Berlin, London and Manchester we have an enviable client list (including eBay, Virgin Holidays, eHarmony & Blurb) and outstanding experience to grow your affiliate channel.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe/exhibitor-list


Exhibitors – 31 #65

#33

RetailMeNot, Inc

RetailMeNot, Inc. is the world’s leading digital coupon marketplace. The company’s websites enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons from retailers. The RetailMeNot, Inc. portfolio of coupon and deal websites includes RetailMeNot.com, VoucherCodes.co.uk, Deals.com Actiepagina.nl, Bonsde-Reduction.com, Poulpeo.com, Deals2Buy.com

#46

The location based marketing hit started in the Netherlands. Founded in august 2011 and one of the fastest growing ever since. What started as a simple yet innovative app filled with location based offers for iOS phones, evolved to a multi-platform brand for location based & online couponing. With over a half million registered users and booming website traffic, SCOUPY is the perfect platform for generating sales via affiliate marketing.

KZ

Textbroker textbroker.de / @TextBroker

Ve Interactive

The formula for total online efficiency

TM

Ve Interactive veinteractive.com / @veinteractive

Founded in 2009 as a cart recovery expert, Ve Interactive’s constant innovation has evolved it into a holistic online efficiency technology company. Now with a portfolio of complementary software solutions developed in-house, Ve specialises in customer acquisition, engagement, customer service and intelligence for the e-commerce industry.

Tradedoubler tradedoubler.com / @Tradedoubler_UK

Textbroker is a quality-content marketplace, providing clients with the best content, written to meet their own personal requirements. With in-house editors reviewing writers’ work and plagiarism checks, unique, quality content is assured. Originally founded in Germany, Textbroker delivers content in seven different languages to clients across the globe.

#63

Scoupy scoupy.nl / @ScoupyNL

retailmenot.com/corp / @RetailMeNot

Knowledge Zone Sponsor. Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.

#22

VIP Online Media viponlinemedia.com / @VIPaffiliateNL

VIP Online Media is a fast paced dynamic data marketing organisation. The combined forces of the specialised companies with knowledge and skills in all aspects of online marketing has proven to be more than just the sum of its parts. With the departments VIP Affiliate, VIP Response and VIP List Management, we supply our customer’s leads and sales in Europe, Australia and Brazil.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe/exhibitor-list


32 – Exhibitors #74

vouchercloud

#55

Webgains

vouchercloud.com / @vouchercloud

webgains.com / @Webgains

Vouchercloud is going global; come join us for the ride! - vouchercloud is Europe’s most used multi-channel money-saving voucher application, the smartphone app available on iOS, Android, Windows and Blackberry has been downloaded over four million times and has helped consumers save over £100 million on everything from dining out and shopping to hotel stays and cinema tickets.

#36

Wister- Mobile Affiliate Network

Webgains is a leading global performance marketing network, providing a highly effective combination of robust tracking technology with world-class account management and support. Founded in 2004, Webgains has fully-localised platforms in nine European countries and in the USA, providing both advertisers and publishers with a unified facility for the strategic management of affiliate campaigns across single and multiple territories.

#48

YTZ INTERNATIONAL

wister.fr / @WisterMobile

Founded in 2003, Wister was at the beginning a mobile services editor, distributed on operator portals. Thanks to the mobile expertise gained through partnerships with operators, Wister runs perfectly its traffic monetization services. Starting from 2007, Wister develops its own Mobile Affiliate Network. The company now operates worldwide (London, Singapore, Los Angeles) and diversifies its campaigns.

#40

ytz.com

YTZ is an international performance network that specialises in monetising untargeted and remnant traffic. YTZ offers partners a single link solution for redirects, display, and mobile traffic, in 250 countries. YTZ works directly with advertisers, providing quality conversions and unparalleled global reach.

zanox zanox.com / @zanox

Zanox is the leading performance advertising network in Europe. The zanox Group - comprising zanox, Affiliate Window, M4N and eprofessional - supports over 4,000 companies from all industries in the effective marketing of products and services on the internet. With zanox’s transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. The zanox Group has its headquarters in Berlin and branches in 12 countries.

WANT TO KNOW MORE? Full profiles are available at: a4uexpo.com/europe/exhibitor-list


Beginner

PUBLISHERS

ADVERTISERS

Intermediate

AGENCIES

Advanced

NETWORKS

OTHER

AGENDA – DAY ONE SESSION key suitable for: level:


in the catering ZONEs / 13:00–14:00

Desserts

Main Courses

Salads

Appetizers

lunch menu Day one

Day two

Soup: Pumpkin, pistachio & coriander

Soup: Onion soup with croutons & cheese

Cocktail: Crab and avocado

Amuse: Smoked mackerel and horseradish mayonaise

• Smoked mackerel tartar with remoulade sauce

• Duck confit with couscous & citrus fruits

• Flaked cod and egg salad • Tuna with Niçoise garnish

• Croque monseigneur : Geulhemer ham & cheese with mustard

• Smoked beef and Mortadella with pickled vegetables

• Turkey filet with celery crème & crispy potato

• Black forest ham, Dutch cheese, pine nut and rocket lettuce

• Filet of salmon with egg yolk, egg white & capers

• Broccoli with feta cheese

• Cucumber salad with salmon & dille

• Cabbage salad kimchi

• Potato salad with “katenspek” & leek

• Tomato basil salad

• Marinated vegetables with artichoke, eggplant, bell peppers & zucchini

• Pasta salad Carbonara

• Haricots vert with harissa & veal cheek

• Roast beef with peppercorn sauce and red peppers

• Filet of plaice with Norwegian shrimp & lobster sauce

• Dorado, citrus sauce and green asparagus

• Corn chicken filet with ragout of corn

• Roasted vegetables

• Pipe rigatte with tomato, eggplant, onion, bell peppers & pecorino

• Orecciette and Romesco

• Potato gratin with gruyere

• Leek-potato curry

• Seasonal vegetables

• Apple pie and vanilla sauce

• Fruit tartelette

• Almond chocolate brownie

• Tiramisu

• Yoghurt Panacotta

• Chocolate mousse

• Okura fruit salad

• Roasted tuna with avocado chili, popcorn & tomato


day one overview – 35 Day one overview

Time

I & II

IV & V

Multi-Channel Theatre

09:00–09:50

New Media Traffic Acquisition Strategies

‘Everyone is Special’: Personalisation in Conversion Tactics

Affiliate Mobile 101: Kick-start your Mobile Success

10:30–11:20

Next Generation Remarketing & Retargeting

CRO: It’s All Psychological

SEO for Site Owners: Remaining Agile in 2013

12:00–12:50

Is There Really Power in Third-Party Solutions?

Performance Marketing from First Impression to Last Click

Forget Google’s Games. Grow Social into your Primary Traffic Source

12:50–14:00

LUNCH & NETWORKING

14:00–14:50

Understanding the Future Customer Journey through Attribution

It’s Time to Revisit Wordpress

15:30–16:20

Extreme SEO: Punching the Penguin

The Consumerisation of E-commerce

17:00–17:50

International Expansion: Tried, Tested and Delivered

Influence, Networking and Marketing

18:00–19:00 Exhibition Hall Drinks Reception

13:00–14:00 // Roundtables (See page 56) Held within the Knowledge Zone

18:15–19:00 18:15–19:00 Speed SpeedNetworking Networking In the Exhibition Hall

14:00–16:00 Meet the Agencies (See page 54) Held within the Knowledge Zone

Seeking Viral PR on a Shoe String Budget

20:00–02:00 Official Networking Party Ve Interactive

The formula for total online efficiency

TM


36 – AGENDA DAY ONE

Networking BREAK @ 09:50–10:30 // HEAD TO THE EXHIBITION HALL

09:00–09:50 I & II

IV & V

Multi-Channel Theatre

New Media Traffic Acquisition Strategies

‘Everyone is Special’: Personalisation in Conversion Tactics

Affiliate Mobile 101: Kick-start your Mobile Success

Karl Knights,  Kenshoo UK

David Gowans,  Conversion Factory

Robert Schneider,  TrialPay Europe

Michael Long,  Hotels.com Neil Ranatunga,  Tradedoubler

Sri Sharma,  Net Media Planet Irene Valens,  traffic4u Irfon Watkins,  Coull

PB / AG / AD / NW / OT

#A4UP1

As a site owner or brand, the desire to reach new audiences across new mediums and platforms has become more prominent especially now that consumers are more technology-savvy than ever before; spending an increasing number of hours watching online video, playing mobile games, browsing the mobile web and using multiple devices. But what are the most successful and innovative ways of driving targeted traffic through new media? How do you ensure your media spend is reaching relevant consumers and what can you do to differentiate your acquisition strategy from the others competing against you? Join our panel of media experts, publishers and solutions as they discuss the ins and outs of clever traffic acquisition that’s complimentary to your ROI.

PB / AG / AD / NW / OT

#A4US1

PB / AG / AD / NW / OT

#A4UMC1

Focusing on the individual is one of the most overlooked areas of conversion optimisation. While building tests that deliver the ‘statistically best’ experience, we often overlook the fact that everyone is different. By optimising your site, are you heading to the lowest common denominator – making a bland and unexciting page that offends nobody, but isn’t exciting or inspirational?

A prominent discussion point across the globe. The rise in mobile has led to a new channel being leveraged that allows publishers, advertisers and startups to take advantage of today’s agile consumer. The mobile channel is a new facet for performance-based marketing activity, yet the promotional opportunities for publishers and advertisers alike are often overlooked.

Our speaker explains how you can use analytics tools to understand possibilities for personalisation, how you can set up simple personalisation tests with any test platform and looks at which are the best features to personalise on your page. Learn how simple changes can create a personal experience for every user and boost your conversion.

The speakers will take you through a big brand’s mobile affiliate programme, starting with the basics and then embarking on a step-by-step guide to launching your mobile affiliate programme. Using case studies from the successful brand’s mobile activity, you’ll hear about tips for growing and maturing your mobile affiliate programme - plus a look at how the app space can benefit and take your mobile activity further into the world of m-commerce.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/1


AGENDA DAY ONE – 37 10:30–11:20 IV & V

Multi-Channel Theatre

Next Generation Remarketing & Retargeting

CRO: It’s All Psychological

SEO for Site Owners: Remaining Agile in 2013

David Brown,  Ve Interactive

Ivan Imhoff,  House of Kaizen

Jon Quinton,  SEOgadget

PB / AG / AD / NW / OT

PB / AG / AD / NW / OT

Kevin Edwards,  Affiliate Window Doug Sheard,  LBi Dominic Yacoubain,  Clash Media

PB / AG / AD / NW / OT

#A4UP2

Few will deny that today’s remarketing and retargeting channels are booming and are set to continue driving new and significant revenue for brands over the coming months. With so much customer data being handled across each journey, what are the best practice procedures to remain within the law of customer data collection? Especially as new data regulations are soon to be enforced that could impact these channels quite considerably. Our panel will discuss their experience within the channel by delving into successful campaigns and what factors played a part in their success, followed by a view to future strategies. How has frequency capping for display campaigns changed over recent years, and when is the optimal time to remarket via email? Does creative messaging aid display conversions, and how personalised do you need to make your emails to aid remarketing?

#A4US2

Successful conversion optimisation is not an art, but a science. It requires an in-depth understanding of human psychology, cognitive principles and scientific methodologies. Therefore it’s time to lift the lid on what it takes to optimise effectively. This session will explain how the application of simple cognitive principles can be applied to website design and usability, how the art of persuasion can be leveraged through basic scientific methods and how all this can affect a visitor’s mind-set and their eventual conversion. By tapping in to the science you’ll learn how to get the most out of your existing traffic and maximise your online ROI. We hope you leave this session and never look at a web page in the same way!

#A4UMC2

12 months is a very long time in search, so how can site owners large and small stay agile and ensure they move with the times? What tools can you use to figure out what to do next and how should you react if you fall foul to the latest search update? Join our SEO guru who’ll take you through how any site owner can analyse data from tools including Advanced Web Ranking and Search metrics, and use Excel to make monitoring your competitive landscape easy and actionable. Drawing on experience of working with large affiliate sites, Jon will identify significant changes in the past 12 months with examples of websites that are adapting well to change, and also sites that are being left behind. You’ll leave this session with a clear idea of how to stay in touch with SEO changes, and more importantly how to react should a shift in rankings impact your business.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/1

Networking BREAK @ 11:20–12:00 // HEAD TO THE EXHIBITION HALL

I & II


38 – AGENDA DAY ONE

Lunch & Networking @ 12:50–14:00 // HEAD TO THE EXHIBITION HALL

12:00–12:50 I & II

IV & V

Multi-Channel Theatre

Is There Really Power in Third-Party Solutions?

Performance Marketing from First Impression to Last Click

Forget Google’s Games. Grow Social into your Primary Traffic Source

Steve Brown,  Linkdex

Andrew Buckman,  Tradedoubler

Simon Penson,  Zazzle Media

PB / AG / AD / NW / OT

PB / AG / AD / NW / OT

Robert Durkin,  FusePump Limited David Kelly,  WhatRunsWhere Robin Landy,  InvisibleHand Ralph Remkes,  bol.com

PB / AG / AD / NW / OT

#A4UP3

One of the common trends for performance marketing stakeholders in today’s market is the availability of third party technologies that can optimise your campaign, programme or operation. Depending on the level of granularity that you are using third party solutions for, throws up many different approaches to performance. But what can using third parties enable you to do more of? What is the best approach and in what circumstances? How can API’s, increased tracking and use of analytical tools aid you to maximise your performance marketing goals? Hear from those who have taken programmes completely in-house, to those who utilise solutions as part of a network or agency-based programme; plus you can hear from innovative publishers who are offering their own thirdparty solutions to reach new markets and commercial models for their business.

#A4US3

In a unique eight-country study of the role performance marketing plays in shoppers’ purchasing journey, Tradedoubler Insight Unit’s research ‘Performance Marketing from First Impression to Last Click’, investigates exactly how the rise of e-commerce and the phenomenal consumer uptake of smartphones and tablets has disrupted the traditional customer ‘path to purchase’ and what that means for marketers. With an overview of this in-depth research carried out in the UK, France, Germany, Italy, Netherlands, Spain, Sweden and Poland - Tradedoubler will examine how Europe’s shoppers are turning to performance marketing channels first when seeking inspiration on which brands and products to buy – and brands without a presence on these sites risk being locked out of consumers’ decisionmaking as a result. The presentation also provides key insight on vertical buying beharviour.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/1

#A4UMC3

Social is the wide open door through which mountains of targeted visitors await those businesses with the foresight to invest in acquiring them. The speaker will look at strategies that can help you to cut through the many social channels and instead concentrate on the platforms that convert. These social platforms are worth tapping into now, as future longevity in social commerce and social media is showing no signs of slowing. This session will help you understand how to mine the social graph for key insights that can help define your content and acquisition strategies via social media.


AGENDA DAY ONE – 39 14:00–14:50

14:00–16:00 IV & V

Knowledge Zone

Understanding the Future Customer Journey through Attribution

It’s Time to Revisit WordPress

MEET THE AGENCIES

Robert Glazer,  Acceleration Partners

Joost de Valk,  Yoast

Karl Knights,  Kenshoo UK Jeff McCollum,  Cake Sandra McDill,  Tagman

PB / AG / AD / NW / OT

#A4UP4

PB / AG / AD / NW / OT

#A4US4

Attribution adoption for marketing campaigns has grown considerably over recent years. At current day there is more pressure on performance-based employees to deal with issues like cross channel attribution, multiple touch-points, return-on-ad spend, new versus returning customers and tag management.

The world’s most popular content management system is used on millions of websites and by tens of millions of people everyday. With its ease of use, WordPress has been the backbone for many content and performance marketers who look to the CMS as the platform to build their online properties.

Many advertisers are today focusing on leveraging the entire customer journey instead of a single interaction, and the evolution of attribution over the coming year is one that encompasses many channels including the mix of cross, omni, multi, and agile, marketing.

Four years on and Joost de Valk returns to the a4uexpo conference agenda, where he’ll be giving delegates the chance to revisit WordPress and hear what is currently best practice across theme selection and frameworks, must-use plugins (and ones you should avoid) and overall optimisation techniques including speed, search engine optimisation, maintenance and analytics.

Our panel will share insight into how attribution has evolved within their companies and client base over the past 12 months, before focusing insight into how measurement and targeting of attribution models are being revised to encompass today’s agile consumer.

PB / AG / AD / NW / OT Come along to the Knowledge Zone and meet many of the performance marketing agencies in attendance. Hear about the exciting brands they represent and discover how you can work with them more closely.

Following his presentation, Joost is primed and ready to answer any questions you’ve been waiting to ask about your WordPress goals.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/1

Networking BREAK @ 14:50–15:30 // HEAD TO THE EXHIBITION HALL

I & II


40 – AGENDA DAY ONE

Networking Break @ 16:20–17:00 // HEAD TO THE EXHIBITION HALL

15:30–16:20

14:00–16:00

I & II

IV & V

Knowledge Zone

Extreme SEO: Punching the Penguin

The Consumerisation of E-commerce

MEET THE AGENCIES

Christoph C. Cemper,  Cemper.com

Thomas Joosten,  zanox

Martin MacDonald,  Expedia Affiliate Network Marcus Tandler,  Tandler.Doerje.Partner Joost de Valk,  Yoast Bas van den Beld,  Stateofsearch.com

PB / AG / AD / NW / OT

#A4UP5

While this panel’s title might concern animal rights activists, you have our word that no harm will come to these aquatic birds. Instead, we’re looking at how to pound, in a purely metaphorical sense of course, Google’s search engine algorithm into submission.

PB / AG / AD / NW / OT

#A4US5

The boom in new technologies and devices, as well as the availability of mobile internet and instore Wi-Fi, offers consumers more possibilities for online shopping and therefore, greater power over the providers.

Europe’s biggest voices in the world of search are coming together, not for 12 rounds, but 50 minutes in what’s set to be the bout to end all bouts.

Many paths lead to the web-shop, and having evolved over many years devices and technology have provided the basis for online businesses to adopt new business models and integrations that can influence and disrupt the consumer further offline than ever before.

Five SEO experts will be hoping to keep Penguin on the ropes by covering a barrage of subjects such as new linking techniques, multi-devices and site audits. Finally, before the referee halts the contest, there’ll be a chance for delegates to muscle in and fire a few jabs of their own in a Q&A session where anything goes, as long as it’s not below the belt.

Join our speaker who will look at how the e-commerce channel is evolving to suit deviceled consumers, and provide examples on the strong opportunities for the affiliate channel to take a leading role in the growing omnichannel mentality.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/1

PB / AG / AD / NW / OT Come along to the Knowledge Zone and meet many of the performance marketing agencies in attendance. Hear about the exciting brands they represent and discover how you can work with them more closely.


AGENDA DAY ONE – 41 17:00–17:50 Multi-Channel Theatre

International Expansion: Tried, Tested and Delivered

Influence, Networking and Marketing

Seeking Viral PR on a Shoe String Budget

Simon Bird,  Savoo.co.uk

Matt Roberts,  Linkdex

Stephen Pavlovich,  Conversion Factory

Stephen Kerin,  Webgains

Bas van den Beld,  Stateofsearch.com

Paolo Picazio,  lastminute.com Peter Potthast,  nonstopConsulting Dorothee Seedorf,  Project A Ventures GmbH & Co

PB / AG / AD / NW / OT

#A4UP6

Cross-border expansion has always been a trend for businesses who seek to build on singular successes, yet within performance marketing in Europe there has been a notable increase in stakeholders launching their offerings across multiple countries in the past 12-24 months. Whether looking to expand or work with the recently expanded, what should you be considering? Join our mix of international panellists across differing demographics who are doing just that. Hear how they evaluate new market opportunities and implement decisions that form the basis of a new market strategy. Which markets are primed for growth? How do you research new markets? What can you offer to make your programme stand out? Whether you’re expanding or want to understand how you can work more efficiently with international publishers, then our panellists will be on hand to share their experiences of different markets.

PB / AG / AD / NW / OT

#A4US6

Digital marketing has changed consistently over the past few years. Previous tactics that were employed to reach more consumers aren’t as effective in today’s landscape, and influence is playing an increasingly large role when it comes to optimising your digital marketing efforts. The term is often misinterpreted, so what actually is ‘influence’ and how does it affect today’s marketing efforts? Are you influential, or do you need to find the right network in order to find and target the right ‘influencers’ to engage with them more effectively? Our two speakers will help you understand the principle of influencers, finding the right influencers and getting them activated so you can optimise marketing and sales in a strategy and tactics combined session.

PB / AG / AD / NW / OT

#A4UMC6

After jointly launching Wish.co.uk into a very competitive gift experience market, Stephen and his co-founder began creatively launching new gift experiences with a viral twist. Through clever use of social media, offline and online media, they were able to seed PR content that was leveraged and maximised through (free) celebrity endorsements, crazy radio discussions and prime time television coverage. Rather than spoil the surprises we’ll let you attend this entertaining session to hear how Stephen and his team were able to successfully multiply the impact of PR for their website through a shoe string budget, reaching millions of potential customers through creative thinking.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/1

Exhibition Hall Drinks Reception @ 18:00–19:00

IV & V

SPEED NETWORKING @ 18:15–19:00 // HEAD TO THE EXHIBITION HALL

I & II


Beginner

PUBLISHERS

ADVERTISERS

Intermediate

AGENCIES

Advanced

NETWORKS

OTHER

AGENDA – DAY TWO SESSION key suitable for: level:


performancemarketinginsights.com/london

FORMERLY 2012

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29–30.10.13 | WESTMINSTER PARK PLAZA

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day TWO overview – 45 Time

I & II

IV & V

Multi-Channel Theatre

09:00–09:50

Engaging with Consumers in a Multi-platform World

Harness Intelligence, Technology, Creativity & Quality to Achieve your Performance Goals

The Real-time Landscape: Zero-delay Advertising

10:30–11:20

Fashioning Success: Becoming Successful with Fashion in Performance Marketing

Making Digital Decisions: What Makes a Great Performance Team?

The Performance Search Boot Camp

12:00–12:50

Performance Marketing in the Netherlands

Interflora vs Google: Risk Management for your Links and SEO

Multi-Channel PR Campaigns that Set the World on Fire!

12:50–14:00

LUNCH & NETWORKING

14:00–14:50

15:30–16:20

KEYNOTE: Dual-Screening and the Convergence of Engagement Deann Harvey, DG

Maximising the Publisher / Network Relationship

How to Capture and Categorise Useful Big Data

Successful Email Campaigns for the Multi-Channel Age


46 – AGENDA DAY TWO

Networking BREAK @ 09:50–10:30 // HEAD TO THE EXHIBITION HALL

09:00–09:50 I & II

IV & V

Multi-Channel Theatre

Engaging with Consumers in a Multi-platform World

Harness Intelligence, Technology, Creativity & Quality to Achieve your Performance Goals

The Real-time Landscape: Zero-delay Advertising

Projjol Banerjea,  SponsorPay

Dorothea von Wichert-Nick,  affilinet

Marco Kloots,  Click District

PB / AG / AD / NW / OT

PB / AG / AD / NW / OT

Mike Hoogveld,  RedFoxBlue Gianfranco Ludovici,  eBay Partner Network Michele Marzan,  zanox Ef Rodriguez,  Wieden+Kennedy

PB / AG / AD / NW / OT

#A4UP7

Join a well-represented panel who will discuss ideas, perspectives and best practices when creating engagement within a multiplatform journey. With continued development around this increasingly key area, the panel will look at how to effectively combine and maximise the use of different platforms. It will do this through discussions on measuring quality, user behaviours and effective targeting, among many other topics. According to a study by Jupiter Research, less than 25% of European companies engaging in online advertising had any plans to measure the effectiveness of their campaigns. Hear from leading companies who have tried, tested and delivered multi-channel engagement during this panel session. How this can fit effectively into your business models?

#A4US7

In a strategically-led session, join affilinet CEO Dorothea von-Wichert Nick as she evaluates the position of the affiliate and performance market as part of today’s wider online marketing industry. The performance market has changed considerably over the past five years allowing for significant developments that have created new challenges and opportunities for the road ahead. Hear how your business can reach new industry opportunites through employing intelligence, technology, creativity and quality that creates additional value, no matter what the lifecycle stage of your business is at.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/2

#A4UMC7

Creating an optimal approach that targets a particular customer at a particular time and place is known as real-time advertising. Technology advances and more connected consumers are increasing and so is the ability to target them on-the-fly. Join the speaker as he takes you through a real-time display landscape that covers not only traditional banner display, but also advances in mobile, video and the online ecosystem. Different pricing structures are being harnessed to aid campaign ROI and business models, yet are you seeing the true effects of real-time developments within your digital campaigns? This session will take you through the realtime, multi-channel display landscape. You’ll learn exactly how ad-exchanges work, which mediums are currently converting best and how you can keep a clear view within such a complex and dynamic landscape.


AGENDA DAY TWO – 47 10:30–11:20 IV & V

Multi-Channel Theatre

Fashioning Success: Becoming Successful with Fashion in Performance Marketing

Making Digital Decisions: What Makes a Great Performance Team?

The Performance Search Boot Camp

Chris Bishop,  7thingsmedia

Julia Stent,  uSwitch

Pete Newman,  Found.

Florent Coudyser,  zanox Roberta Francesconi,  Tommy Hilfiger Europe Joost Nauta,  Fashiolista Catharina Zientz,  Fashionchick.de

PB / AG / AD / NW / OT

#A4UP8

Fashion is one of the fastest growing vertical sectors within affiliate marketing. According to eMarketer, online sales of apparel and accessories saw huge growth in 2012. This is all the more noteworthy, as apparel is a product type for which shoppers’ desire to touch, feel and try on before making a purchase, a fact long seen as a deterrent to online sales. This impressive growth is supported by a host of publisher models that use blogs, pairing content and social channels to drive revenue through the fashion sector. Join our panel of fashion publishers, bloggers, brands and a fashion-centric agency as they discuss the ascendancy of online fashion content. Expect to hear about cross-border promotions, utilising social channels and leveraging usergenerated content.

PB / AG / AD / NW / OT

#A4US8

In this fast-paced, dynamic industry, it’s surprising that so many companies within performance marketing still rely on out-dated, inefficient concepts of how to run a team. This session will explore what really motivates today’s performance marketing individuals. It will also analyse who should be making the decisions within an organisation, how to ensure you have the best people working with you and what this all means for the role of a manager. The work of leading thinkers in the field will be presented by a speaker who helps to lead performance marketing activity within one of the UK’s largest comparison services. Expect this session to challenge your ideas about what it means to lead, how to structure a team for success and what to ask for as an employee.

PB / AG / AD / NW / OT

#A4UMC8

Are you at the top of your PPC game? Are you nimble in the search space? Are you actually agile enough to push the performance boundaries and use search techniques to drive traffic across web, mobile and social? Pete will put you through your paces so you’re able to master all of the different performance models, limber you up to be in shape to tackle the latest trends as well as ensure you’re equipped to rise to the challenge of new markets. This session isn’t for the faint hearted. It’s performance search shock treatment, a jampacked session that will exhilarate and ensure your notebook feels the burn.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/2

Networking BREAK @ 11:20–12:00 // HEAD TO THE EXHIBITION HALL

I & II


48 – AGENDA DAY TWO

Lunch & Networking @ 12:50–14:00 // HEAD TO THE EXHIBITION HALL

12:00–12:50 I & II

IV & V

Multi-Channel Theatre

Performance Marketing in the Netherlands

Interflora vs Google: Risk Management for your Links and SEO

Multi-Channel PR Campaigns that Set the World on Fire!

Jan-Willem Bobbink,  Internet Advantage

Christoph C. Cemper,  Cemper.com

Jessica Haagmans,  affilinet

Andy Barr,  10 Yetis Iona St Joseph,  A Social Media Agency

Stijn Kruijssen,  fashcom.nl Lennart Ruigrok,  Vesper Retail B.V Jochem Vroom,  Imbull

PB / AG / AD / NW / OT

#A4UP9

As our host country for this year’s panEuropean a4uexpo, we’ve put together a panel of Dutch affiliate and performance marketers to share insights on the market’s landscape throughout the Netherlands. Expect to hear our panel’s views on building brands to increase customer retention and how to add value. The latest mobile opportunities that are gracing the market will be showcased along with adapting to changing consumer habits surrounding the customer journey. All the above and more will be discussed during the panel session. Additional questions from the floor will be encouraged.

PB / AG / AD / NW / OT

#A4US9

If you saw the coverage earlier this year about Google handing a link-based penalty to massive global brand, Interflora, and want to ensure that your link building strategy is adhering to Google’s constantly changing guidelines, then this session is for you. The SEO game has changed rapidly with Penguin and, ultimately, so has link building. You won’t want to be the next Interflora and the speaker will take you through a new mindset for link building and goal setting to a new ‘risk vs reward’ scheme. This session will give examples on unnatural links, link removal, recovery and link risk management. Sit in on this session to ensure you have a more sustainable and up-to-date link-building strategy than you’ve had previously.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/2

PB / AG / AD / NW / OT

#A4UMC9

In a land not too far away, two intrepid marketeers; one from the world of public relations and another from the world of social media, got together to explain how crossplatform campaigns were the way forward for brands wanting to take their consumer engagement to the next level. The session is aimed at explaining how companies can combine campaigns across video, public relations and social media in order to increase engagement levels and make budgets stretch that little bit further. If that was not enough, we also explain the SEO benefits of these types of campaigns and sprinkle over a dash of real-life campaign examples that have worked well for their clients.


AGENDA DAY TWO – 49 14:00–14:50 I & II

Deann Harvey, DG

Today’s hyper-connected consumers no longer distinguish between one screen or device. They look for convenience and quality; and may the best screen win. Simultaneous, often continuous switching among screens has created a huge challenge (and opportunity) for marketers. At the heart of it all is video – which can elicit the same emotion whether viewed on a pocket-sized screen on the go or the largest on the wall. Through video, we laugh, cry, are enticed to buy, and are inspired to share with friends and strangers.

So, as video becomes increasingly channelagnostic, how do we achieve cross media engagement? How can we build a fused strategy in this landscape? How do we measure beyond quantifiable metrics and refocus on the qualitative and social side of video? Deann Harvey will help you spot the trends, find cohesion, and prepare for explosive growth in next-generation converged video.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/2

Networking BREAK @ 14:50–15:30 // HEAD TO THE EXHIBITION HALL

KEYNOTE: Dual-Screening and the Convergence of Engagement


50 – AGENDA DAY TWO 15:30–16:20 I & II

IV & V

Multi-Channel Theatre

Maximising the Publisher / Network Relationship

How to Capture and Categorise Useful Big Data

Successful Email Campaigns for the Multi-Channel Age

Micky Khanna,  Optimus Performance Marketing

Harry Hurst,  Qubit

Suzanna Chaplin,  Freemax Media

Eleanor Pickering,  Commission Junction

Warrick Lambert,  Freemax Media

Charlie Ranger,  TUI / Thomson Jochem Vroom,  Imbull Matthew Wood,  PerformanceIN / vouchercloud

PB / AG / AD / NW / OT

#A4UP10

While some SME publishers focus on trying to gain ground and reach those dizzy top-tier heights, others have enough trouble just trying to get a network to look at them, let alone keep up once they reach the summit. From competing against a torrent of top-notch traffic to making a splash and getting yourself heard – it is not an easy battle being a publisher. Short of a big arrow sign and a neon jacket, publishers will find out how ‘not’ to be ignored by networks, while gaining insight into relationship building with advertisers. From networks helping publishers facilitate key industry rendezvous, and publishers who aren’t geo-located in industry hub cities; to selling yourself and business properly - a whole host of topics will be explored. Here, a panel of candid network pros and up-front publishers will also smash myths and delve into controversial issues such as backhanders and profit splitting.

PB / AG / AD / NW / OT

#A4US10

A hands on guide for the 21st century marketer as this session will delve deep into user events and personalisations that can be recorded to combine qualitative and quantitative data into 100s of data values. But how do you collect this data? At the heart of this session lies best practice examples of how to collect and categorise detailed visitor data, and making it actionable - the more accessible and connected your data sets are, the more able you are to create a clear picture of who your customers are and focus your marketing activities accordingly. Expect a media-rich presentation with case studies, Forrester-commissioned research and downloads, showing the true value that data can bring to a business.

WANT TO KNOW MORE? Full session descriptions are available at: a4uexpo.com/europe/agenda/2

PB / AG / AD / NW / OT

#A4UMC10

If you send email newsletters and updates, it’s likely that a growing percentage of your subscribers are reading your messages on a smartphone or tablet. Depending on where you’re viewing your inbox from, it’s an experience that can swing from awesome to awful. While an email newsletter can look superb in the inbox, when squeezed onto a smartphone it can become unusable. In this session you’ll be taken through some of the best practices for delivering and targeting to the agile consumer via email. Hear how their award-winning email campaigns have taken into account multi-device usability to increase engagement, click-throughs and delivery. A great session to attend if you’re looking to improve your email marketing campaigns and increase relevancy with your multichannel audience.


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US & UK | Affiliate Program


brought to you by

THE KNOWLEDGE ZONE The Knowledge Zone is designed to offer all delegates forward thinking and actionable techniques to apply to your business, from some of best in the Performance Marketing industry. Don’t miss out on this great opportunity to maximise your learning and ROI and come away with a host of new business relationships.

13:00–14:00, DAY ONE Expert Round Tables

14:00-16:00, DAY ONE Meet the Agencies

Delegates can take part in a selection of discussions at one of our expert roundtables, commencing during lunch hours on both days at a4uexpo Europe. Each roundtable will be hosted by hand-picked experts from across the industry discussing hot topics, new technologies and strategies that are relevant to all in attendance.

Publishers and advertisers, take advantage of a unique opportunity to meet with some of the best global performance marketing agencies at this year’s event. Key agency representatives are available to introduce their models face to face from 14:00–16:00 on Day One of the event.

We aim for a relaxed, informal environment that allows conversations to flow freely. If you have a question – ask away!


THE KNOWLEDGE ZONE / 14:00–16:00 DAY ONE

MEET THE AGENCIES

MEET THE AGENCIES

INTROVABILI

TESSILCASA

store


THE KNOWLEDGE ZONE / 14:00–16:00 DAY ONE Publishers, advertisers and suppliers, take advantage of this fantastic opportunity to meet with the leading agencies in performance marketing at this year’s event. Receive expert advice on how to grow, connect and build key new contacts for your business at this innovative session. If you didn’t book in advance of this year’s Meet the Agencies, via Eventbrite, feel free to drop in and meet key agency representatives from the performance marketing industry (subject to availability).

THE

LONDON PASS

The definition of looking good


THE KNOWLEDGE ZONE / 13:00–14:00 DAY ONE Round tables

Performance Marketing Roundtables Back for 2013, industry experts will be hosting roundtable discussions on a number of performance marketing topics during lunch hours at a4uexpo Europe. Delegates have the opportunity to take part in free-flowing conversations. No presentations. No rigid agendas. If you have questions on one of the topics, our roundtable hosts will be happy to help! Registration is not required, however seats are limited so you’ll need to grab your lunch and head to the Knowledge Zone!

Penguin 2.0 – Staying Visible and Adapting to Algorithm Updates Marcus Tandler | Tandler.Doerje.Partner

Effective Voucher Code Strategies for Advertisers & Agencies Eleanor Pickering | Commission Junction Getting to Grips with Mobile Commerce Pascal Gayat | Tradedoubler Simple (but effective) Conversion Tweaks for your Website Stephen Pavlovich | Conversion Factory

International Expansion Strategy Simon Bird | Savoo


Exhibition hall / 18:15–19:00 DAY ONE

brought to you by

speed networking A vital part of the networking line-up, speed networking is back This structured and effective environment is the perfect opportunity to build up a considerable amount of contacts in a minimal amount of time. Meet advertisers and publishers with two minutes to introduce yourself and your business before moving on when the bell rings to the next prospective partner. Speed networking is based on instantly recognisable mutual benefits – facilitating valued business partnerships. Fun fast and engaging, this is sure to be entertaining.


PAN strives to uphold professionalism, quality and transparency in the Dutch Affiliate Marketing industry. www.vpan.nl PAN represents the majority of affiliate networks in the Netherlands:


SPEAKER PROFILES


60 – speakers Projjol Banerjea

Andy Barr

Vice President Marketing & Business Development for SponsorPay

Head Yeti for 10 Yetis @10Yetis

@SponsorPay Projjol Banerjea, Vice President Marketing & Business Development,

Co-founder and the gobby one from the award winning digital media agency

SponsorPay. Projjol’s role at SponsorPay includes overseeing marketing,

10 Yetis; Andy Barr has spoken around the world on all aspects of public

PR/communications, industry relationships and market research, as well as

relations including online PR, digital media and most importantly, how SEO &

strategic business development, presales and sales support.

PR folk can make sweet authority-link-building love together. 10 Yetis is an international digital media agency founded by two people who

Previously VP Marketing for mobile payments company Surfpin, he has a

had never worked in an agency before. Something that also makes 10 Yetis

diverse range of professional experience across the US and Europe. He holds

different is the fact that they and Bronco have now partnered up to make

an MBA from Oxford as well as degrees in computer science and informatics

sweet PR and SEO love to each other in a very special and unique way.

from DePauw and Indiana universities.

Simon Bird

Chris Bishop

General Manager for Savoo International

Founder & CEO for 7thingsmedia

@Savoo

@cpbishop

Simon is the General Manager of Savoo International - which includes the UK,

Chris Bishop, Founder & CEO of global digital media agency 7thingsmedia.

Germany, France, Italy, Netherlands, Spain, India & Australia. He manages a team

Under the expert leadership of Chris, 7thingsmedia has been named

of 24 people. Savoo promotes savvy shopping, deals and discount codes and is

“Agency of the Year” for three consecutive years at the UK Performance

the international arm of the US deals giant Savings.com

Marketing Awards. The agency consistently delivers outstanding results and triple digit growth on behalf of global “superbrand” clients including boohoo.

Savoo, launched in 2009, is the international arm of the highly successful US

com, Liberty London and Ted Baker. Chris holds a plethora of accolades

parent company Savings.com. Savoo is dedicated to offering consumers the

acknowledging his contribution to online marketing, including the prestigious

best user experience whilst working closely with merchants and agencies to

title of “Marketer of the Year” from The Drum and a place in vogue.com’s 100

promote deals in a controlled and transparent way.

Most influential People in Online Fashion. As a lecturer for Econsultancy, Chris trains the next generation of digital gurus, he is a true leader in the field of performance marketing.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 61 Jan-Willem Bobbink

Steve Brown

Sr. International SEO Manager for Internet Advantage

CEO for Linkdex

@jbobbink

@Linkdex

Jan-Willem Bobbink got addicted to online marketing in 2004 since he built

Steve Brown is Chief Executive Officer of Linkdex - the leading marketing

his first international webshop when he was 16. He is currently employed

platform for many of the world’s largest brands and agencies providing them

as Sr. International SEO Manager for the search marketing agency Internet

with answers to the right questions in relation to SEO, content creation and

Advantage. During the years he has developed extensive knowledge of

production. Steve was also instrumental in launching Linkdex’s Publisher

performance marketing by building multiple affiliate marketing concepts.

Discovery product in 2012 that won both the Best use of Data and Best New

In 2011, after several years of working alone, he then decided to make the

Entrant categories at the 2013 Performance Marketing Awards. Steve was a

next step in his career: utilising his SEO knowledge for the bigger players in

Co-founder of buy.at, leading it as Chief Executive from commencement to

the market. Currently he is responsible for international visibility campaigns

2006 and then continuing as a executive board member until shortly after it

for a broad range of clients. In addition to that, he writes on his SEO blog

was acquired by AOL in 2008.

notprovided.eu

David Brown

Andrew Buckman

Co-founder & CEO for Ve Interactive

Chief Operating Officer for Tradedoubler

@veinteractive

@andrew_in_paris

Serial entrepreneur David-Joseph Brown is a Co-founder of Ve Interactive

Andrew Buckman was appointed to Tradedoubler in January 2013 after a

and serves as its CEO. He brings a strong media/technology and corporate

successful career with high-profile digital brands in senior revenue-generation,

background to the table, as well as extensive international experience.

product and management roles. He spent five years at Yahoo! Search

David serves on a number of Executive boards and holds three chairman

Marketing where he set up and ran the Product and Monetisation organisation;

positions. Recently he won a bronze medal in the 2012 Stevie® International

was Vice-President of Strategic Partnerships at Criteo and led Webloyalty

Business Awards for ‘Software Executive of the Year.’

France as Managing Director.

Over the past decade, David has directed the filing and acquisition of over

He joined Tradedoubler from Swedish online payments company Klarna.

120 patents in 40 languages, completed multiple acquisitions, directed the investment financing of over £100 million and driven sales strategies reaching

Andrew holds a BA (Hons) in marketing from Middlesex University.

several hundred million pounds.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


62 – speakers Christoph C. Cemper

Suzanna Chaplin

Founder for Cemper.com

Business Development for Freemax Media

@cemper

@FreemaxMedia1

Christoph C. Cemper has been building links since 2003 and is a well-known

Suzanna has been at Freemax since 2009, gaining a deep understanding of

and respected expert in the SEO industry. His company CEMPER.COM has

email, list monetisation and digital marketing. Freemax Media itself is a digital

been building high quality links for over 500 major companies across all

agency and email provider, sending 10 million emails per day for over 200

verticals in many different languages and developed the Link Research

brands including Jeep, American Express and Macmillan. Suzanna’s initial role

Tools, a state-of-the-art link building and SEO toolkit. Christoph holds a

was in account management growing account such as Tesco’s Kitchens and

masters in business administration & marketing and speaks on about a dozen

Mazda. Now, Suzanna is focused on growing their current client base, as well

search marketing conferences and SEO trainings around the globe per year.

as developing their new lead generation platform and websites. Her diverse

Additionally he holds webinars for advanced link building and publishes case

role at Freemax has allowed her to gain experience across multiple digital

studies on ongoing Penguin and other Google updates on a regular basis.

disciplines, including PPC, mobile and technology.

Florent Coudyser

Robert Durkin

Commerical Director for zanox

CEO for FusePump Limited

@zanox

@durkster

Florent leads the commercial operations of the zanox-M4N team, bringing the

A natural entrepreneur, Rob first ventured into internet marketing when he set

best of both companies to the client’s benefits. Zanox and M4N, which was

up a DVD e-commerce site at 16. His success and interest in this field led to his

acquired in 2011, have merged successfully over the past two years.

decision to read computer science at Cambridge, where he met fellow student

As a result, the newly merged company became the market leader within

and entrepreneur Chris Conn. Upon graduating they began working with

performance advertising in the Benelux. More recently, under Florent’s

e-commerce and data extraction creating FusePump, of which, Rob became

leadership zanox-M4N has been named “Best Dutch Affiliate Network” at

the CEO of in 2009. Responsible for the overall strategy and direction of the

the Dutch Affiliate Awards in May 2013. With his team, Florent has helped

company, Rob is also a frequent speaker at events discussing e-commerce and

various merchants to successfully penetrate the Dutch, Belgian and other key

online marketing.

European markets.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 63 Roberta Francesconi

Kevin Edwards Strategy Director for Affiliate Window

Affiliate Marketing Manager, E-Commerce for Tommy Hilfiger Europe

@AffWin

Kevin Edwards has over nine years experience working for affiliate networks.

Roberta is the Affiliate Marketing Manager for Tommy Hilfiger Europe.

Since joining Affiliate Window in 2006, Kevin has had a significant impact

Thanks to its marketing activities, the official brand’s online store – tommy.com,

on the business, facilitating and deepening relationships with partners and

has been highly successful and has become the cornerstone of the European

strengthening the core management team. He heads up the Strategy team as

business, a fundamental part of the plans to grow the European business to

Strategy Director with responsibility for producing research, implementing best

two billion euros. Before this, Roberta worked in marketing & communications

practice and providing analysis for key clients.

for an international luxury brand based in Italy. She then moved to Dublin, where she built the digital marketing department for a European e-commerce

He was also a former Chairman of the IAB’s Affiliate Marketing Council.

leader, managing digital strategies for premium international fashion brands.

Robert Glazer

David Gowans

Founder & Managing Director for Acceleration Partners

Senior Conversion Consultant for Conversion Factory

@accelerationpar

@conversionfac

Robert Glazer is a customer acquisition specialist with an exceptional track

Dave is the Senior Consultant at Conversion Factory, increasing conversion

record in growing revenue and profits for leading consumer product and

rates for businesses from startups to $5 billion/year web giants.

services companies. He has managed optimisation campaigns for blue chip companies across A recognised leader in creating high-quality affiliate marketing programmes for

Europe including household names in telecoms, retail, gaming and travel. He

fast-growing online retailers, Bob and his team have launched and managed

has managed online search & recommendation projects in the gaming and

several of the industry’s most recognised affiliate programs. Clients include

television industries and has a passion for improving the online experience

adidas, Blurb, Layla Grace, ModCloth, One King’s Lane, Shutterfly (Tiny Prints),

and maximising conversion.

Stella & Dot, and Tea Collection.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


64 – speakers Jessica Haagmans

Deann Harvey

Managing Director NL for affilinet

VP of EMEA for DG

@affilinet_NL

@DGSpotOn

Jessica Haagmans, Managing Director at performance network affilinet, is an

DG’s VP of EMEA Deann Harvey has more than a decade of sales

expert in media, entertainment and the internet. She has broad experience

and marketing experience across building, developing and leading

with leadership, business development, change management

strategic solutions.

and development of marketing strategies. Enthusiastic about working with clients to meet their business needs, Deann Before her current position, She worked as MD with Urbanology/OMG,

is an expert and thought leader in technology marketing, and the future of the

specialising in performance marketing and social media. During her career

marketing and advertising industry.

Haagmans was also COO of Sanoma Media and COO of television production company IDTV.

Mike Hoogveld

Harry Hurst

Consultant for RedFoxBlue

Business Development for Qubit

@mikehoogveld

@qubitgroup

Mike Hoogveld is a partner at RedFoxBlue and a registered marketer. As a

Harry has been part of the Qubit team since July 2011 having joined from

consultant, he specialises in the design and implementation of multichannel

leading European performance marketing company Tradedoubler. As a

approaches. He is a frequent speaker and guest lecturer at Beeckestijn

member of the UK’s Senior Management Team, he spent four and a half years

Business School and NIMA. Besides this, as a PhD, he is doing scientific

being responsible for direct clients through the management of Tradedoubler’s

research into the success factors of multichannel management.

affiliate, display and search marketing teams across the UK and Ireland. Harry worked with clients including Tesco, Expedia, Hotels.com, HP and British Gas

He is also author of the bestselling book ‘Cross Channel Excellence’, which

amongst others. Harry’s role as partnerships lead at Qubit incorporates both

was nominated for the PIM Marketing Literature Prize and Management Book

development of relationships with technologies for integrations with Qubit’s

of the Year, and has written many articles on multichannel management.

Opentag technology as well as agency and consultancy partner network growth.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 65 Ivan Imhoff

Thomas Joosten

Head of Conversion Rate Optimisation for House of Kaizen

CEO for Zanox

@houseofkaizen

@zanox

Ivan is a straight talking digital marketing expert. He previously headed up

Thomas Joosten is Chief Executive Officer and Chairman of the Executive

digital marketing for various blue chip companies, and now heads up the

Board of ZANOX.de AG since February 2013.

conversion rate optimisation department at House of Kaizen. He combines an in-depth knowledge of e-commerce with the proven background in creative

Joosten is the Founder and CEO of the Dutch affiliate marketing network,

marketing solutions, revenue optimisation and user experience.

M4N, which zanox acquired in 2011 and merged with its own operations in

An entrepreneur at heart his straight forward nature provides a

this market. As Country Manager following the merger, Joosten successfully

refreshing change!

managed the combined entities, making zanox the leading performance marketing network in Netherlands and Belgium.

Stephen Kerin

David Kelly VP Business Development for WhatRunsWhere

Managing Director for Webgains

@whatrunswhere

@Kezzer70

As one of the first members to join the WhatRunsWhere team, David was

Stephen is MD for Webgains UK. Leading the company through a period of

instrumental in the early growth of the company and building its ambitious and

significant growth, he has strengthened key partnerships and implemented

energetic culture. David’s role includes spearheading business development

a range of tactical initiatives.

initiatives, strategic partnerships, and managing the sales team, among much more. He takes great pride in the continued growth and development

In previous roles, Stephen has managed top-tier accounts across Europe

of WhatRunsWhere as it becomes a leader in the mobile and display ad

including Apple, lastminute.com, Disneyland Paris and Kelkoo. In the online

intelligence space. WhatRunsWhere was designed by marketers, for marketers

industry since 1994, he’s held positions at Tradedoubler, Infocheck, Unified

with the intention of delivering the ultimate competitive intelligence.

Solutions and MIVA.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


66 – speakers Micky Khanna

Marco Kloots

Sales Director for Optimus Performance Marketing

CEO for ClickDistrict

@Optimus_PM

@ClickDistrict

Micky joined Optimus PM in 2010 as part of the management team to

Marco Kloots is Co-founder and CEO at ClickDistrict and Platform161, where he

spearhead the sales operation, as well as to grow partnership opportunities

drives the technology developments.

between networks, affiliates, and clients. After finalising his studies in business administration at the Erasmus University Micky has built an established track record within performance marketing

in Rotterdam, Marco started working at Advalue/Reddion. This was followed by

having led the sales team at affiliate network buy.at, and managing sales and

positions among other companies including Universal Media, ZenithOptimedia,

account management teams at MIVA (formerly Espotting Media).

KLM and Martinair.

Karl Knights

Stijn Kruijssen

Director of New Business EMEA for Kenshoo UK Ltd

Co-Founder for fashcom.nl

@Kenshoo

@stijnk

Karl Knights is Director of New Business EMEA for Kenshoo. Karl’s efforts are

Stijn Kruijssen (28) co-founded Surfrace.nl, a Dutch loyalty programme, back in

focused on delivering new commercial agreements to drive growth in the

2002 and has been in the affiliate business since then.

EMEA market. This cashback company still exists, but his own daily focus nowadays is on Previously, Karl worked at Microsoft Advertising for six years, his last role as

online fashion as both affiliate and retailer.

the Head of Strategic Accounts working directly with key advertisers across the Microsoft portfolio of digital assets. Karl also worked at Yahoo! in strategic

His website Jurkjes.nl (translation: dresses) is nominated ‘best publisher’ in the

sales and at Chrysalis radio where he started in 1999.

affiliate awards 2013.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 67 Warrick Lambert

Robin Landy

Commerical Director for Freemax Media

Founder & CEO for InvisibleHand

@FreemaxMedia1

@RobinLandy

Warrick is the Commercial Director for Freemax Media – a full-service email

Robin founded InvisibleHand which provides a uniquely accurate API for retail

marketing agency with over six years experience in delivery, design and results,

and price data, product matching, SKU data and product URL services.

generating on-brand campaigns for over 650 advertisers. Warrick has worked in the performance-marketing sector for over nine years, including previously

A multi-award-winning browser extension for online shopping – with over six

running the client services team as Head of Account Mangement for buy.at

million downloads; and a mobile shopping app. Robin previously led the team

and as Head of New Business for Genie Ventures. In his current role Warrick

at an information architecture and usability consultancy. Before embarking on

oversees the day-to-day running of Freemax Media’s operations in both the UK

a career in tech, Robin was a moderately successful chicken farmer.

& Europe, as well as focusing on new business and expanding into new sectors.

Gianfranco Ludovici

Michael Long Senior Partner Marketing Manager for Hotels.com

Online Marketing and Business Development for eBay Partner Network

@hotelsdotcom

@eBayPartnerNet Having joined Expedia Inc. in 2005 Michael has worked within various roles

Gianfranco Ludovici has more than 13 years of experience working for

ranging from contracting hotel supply to managing white label partnerships for

digital companies and an extensive track record as both a media owner

a range of clients within the travel and retail sector.

and advertiser. Ludovici started his digital career at Lycos in 2000 and has successfully progressed through the ranks, now heading up the partnership

Since November 2011 he has managed the Hotels.com affiliate programme

and business development team within eBay’s European online marketing

across EMEA and LATAM overseeing all affiliate activity and helping grow this

team. His experience in working within commercial and marketing departments

important distribution channel for Hotels.com.

has given him a rounded view of the industry, and with this he has developed a firm commitment in helping partners and publishers maximise their revenue from both advertising and e-commerce.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


68 – speakers Martin Macdonald

Michele Marzan

Director, Inbound Marketing for Expedia Affiliate Network

Managing Director for South East Europe for zanox @zanox

@searchmartin Martin MacDonald is Director of Inbound Marketing at Expedia EAN.

Michele Marzan is the zanox Managing Director for South East Europe and

For more than a decade he has worked in all forms of online marketing,

a IAB Italy Board Member. Michele has a 15 years professional experience

specializing in earned media channels including SEO and social media

in web marketing and media and advertising industry, gained in some of the

marketing. Having started his online marketing career path in the competitive

most prestigious business realities including: InferentiaDNM, FullSix (Wpp

worlds of Poker and Casino promotion he has since worked across a number

Group), DMC (Direct Media Center). He’s managing zanox in Italy since 2006

of industries including Entertainment and most recently Travel. A regular

and he launched the operations in Turkey since 2011; he’s part of the Senior

speaker at industry events worldwide, Martin has become known for his

Management team of zanox Group and he’s responsible for the Performance

honest advice on all things search related.

Marketing council within IAB Italy.

Jeff Mccollum

Sandra Mcdill

President for Cake

Global Client Services Director for Tagman

@cakemark

@SandraLMcDill

Instrumental with the development of performance-based marketing,

Sandra McDill is the Global Client Services Director at TagMan, an Enterprise

Jeff McCollum has over 15 years of digital marketing experience.

Tag Management and Marketing Data Platform.

Leveraging his industry knowledge and recognizing the need for a more

Prior to TagMan she was the Client Services Director for Tradedoubler, and has

robust and accurate tracking solution, Jeff started CAKE. Fulfilling his passion

worked across multiple digital disciplines for the past 9 years.

for technology and innovation, Jeff excels at providing proactive solutions to Advertisers, Affiliates and brands.

She has previously spoken at events including IAB Engage, econsultancy JUMP, TFM&A, AM Days and PMI New York and also guest lectures for the Digital Marketing Institute and Bournemouth University.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 69 Pete Newman

Stephen Pavlovich

Partnerships Director for Found.

Director for Conversion Factory

@Found_Online

@pav

As Partnerships Director at Found, Pete is responsible for masterminding

At Conversion Factory, Stephen Pavlovich works with clients from startups to

new and exciting performance marketing campaigns with leading clients and

$5 billion/year web giants. By following a defined process, he achieves rapid

affiliate networks across Europe.

increases – often adding 20-100% to their conversion rate.

Named Hotshot Rising Star of 2012 at the Performance Marketing Awards, his career experience in affiliate, search, social & mobile marketing brings a broad and insightful knowledge of how companies can drive effective performance campaigns across multiple channels; achieving significant return on investment through inventive online strategies.

Simon Penson

Paolo Picazio

Founder & MD for Zazzle Media

Partners Manager for Italy and Spain for lastminute.com

@simonpenson

@paolopicazio

Simon is a former national magazine editor and print publishing expert turned

Paolo is Online Partners Manager for Italy and Spain at lastminute.com, one of

founder of content led digital marketing agency Zazzle Media.

Europe’s largest online travel agencies, and is responsible for all performance

He uses his vast content experience to help steer digital strategies designed

based activities (Meta partnerships, affiliates, retargeting).

to create long-term audiences of value. Paolo has previously worked for DADA, Youbuy.it and Tradedoubler where he These days his focus is on content creation and distribution across all available

managed some of the biggest affiliate programs in the Italian market including

online channels, including search and social. He writes regularly for many

Apple, eBay, Expedia and American Express.

industry sites including SEOMoz, Content Marketing Institute and Marketing Land and speaks at key conferences on content marketing and social.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


70 – speakers Peter Potthast

Eleanor Pickering Head of Advertiser Development for Commission Junction

Managing Director for nonstopConsulting

@CJUKNetwork

@nsC_PL

In her role as Head of Advertiser Development at Commission Junction,

Peter is the founder and Managing Director of nonstopConsulting, an

Eleanor is responsible for client retention and development in the UK, working

international performance marketing agency with over 10 years experience

to enhance relationships with merchants and publishers and looking for new

delivering successful online marketing programmes to international and

business opportunities.

local brands in 20 countries. In 2011 nonstopConsulting co-founded UDG (United Digital Group), who are now the number one Cross Channel

Following a stint in events, Eleanor began her digital career as a Marketing

Agency in Germany. Peter is an active member of the UDG board, an Angel

Manager at an online start-up before joining CJ as an Account Manager in

Investor and holds a master degree in engineering & IT. Prior to founding

2008. A graduate of UCL with a 2:1 in English Literature, Eleanor also holds a

nonstopConsulting, Peter has extensive senior management experience within

CIM Professional Diploma.

the IT industry.

Jon Quinton

Neil Ranatunga

SEO Consultant for SEOgadget

Head of Mobile UK & Ireland for Tradedoubler

@jonquinton1

@Tradedoubler_UK

Jon is an SEO Consultant at SEOgadget, a digital marketing agency

Joining Tradedoubler in 2009, Neil has worked with a number of clients,

specialising in conversion rate optimisation, large scale SEO, keyword

developing their performance marketing strategies across multiple verticals

research, technical strategy and link building in high competition industries.

and multiple countries, as well as managing a team of account managers.

Jon started out in SEO by ‘tweaking’ personal projects moving on to run his

Neil moved over to become Head of Mobile for UK & Ireland in July 2012.

own consulting business prior to joining SEOgadget.

He now runs Tradedoubler’s mobile proposition, overseeing its strategic development and advising merchants and affiliates on how to expand their mobile footprint.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 71 Charlie Ranger

Ralph Remkes

Affiliate Manager for TUI / Thomson

Affiliate & Developer Manager for bol.com

@tui_travel

@remkes

Having worked at TUI for over five years, Charlie is responsible for managing

Ralph Remkes is Affiliate & Developer Manager at bol.com, Netherlands largest

the Thomson and First Choice affiliate programs along with also managing the

online retailer, and responsible for the launch of bol.com own in-house built

display campaigns.

affiliate network in 2011. The bol.com affiliate network is praised for its user-friendliness, transparency and innovative promotion tools. In 2012 bol.com won the Dutch Affiliate Award for Advertisers. In line with its Open Network Strategy bol.com launched in 2012 its Developer Center through which third parties get access to several bol.com Open APIs.

Matt Roberts

Ef Rodriguez

Co Founder and Product VP for Linkdex

Creative & Social Strategist for Wieden+ Kennedy @pug

Matt began his marketing career in big brand direct marketing agencies

Ef Rodriguez is a creative at Wieden+Kennedy, one of the largest

20 years ago. His experience is very integrated having experienced life

independently owned advertising agencies in the world.

as a Media Planner, Advertising Exec, Dot Com entrepreneur, and Digital Agency Director.

He specialises in digital executions and social media campaigns. Before that, he was at Crispin Porter + Bogusky, doing the same thing but with

For the past 9 years he’s trained search marketing teams, worked with brilliant

fewer bicycles.

brands, created in-house agency search technology and been an affiliate, before becoming a founding member of the Linkdex team to manage product development and marketing.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


72 – speakers Lennart Ruigrok

Robert Schneider

E-Commerce Manager for Vesper Retail B.V

Managing Director for TrialPay Europe

@lennartruigrok

@TrialPay

Lennart has a proven track record when it comes to e-commerce.

Robert Schneider is the head of European operations at TrialPay, where he has built and managed the office in Berlin, Germany since 2012. His mission

He started as an online entrepreneur that launched a form of online gift

is to extend TrialPay’s industry-leading solutions in transactional advertising to

vouchering. Later on he was one of the key people in the e-commerce success

European markets and grow the client base of advertisers and publishers.

of T-Mobile Netherlands. Robert was previously a senior business development director at zanox, These days he is e-commerce manager for Vimodos.nl, one of the biggest

Europe’s leading performance advertising network, where he managed a sales

fashion e-tailers in the Netherlands and he serves as consultant for several

matrix organization across ten markets.

e-commerce projects.

Dorothee Seedorf

Sri Sharma

Director of Performance Marketing for Project A Ventures GmbH & Co

@srisharma

Founder & Managing Director for Net Media Planet

@ProjectAcom As Director of performance marketing at Project-A Ventures I oversee the

Sri Sharma is the Founder and Managing Director of Net Media Planet, an

aligned portfolio companies strategies for affiliation and price comparison.

award-winning specialist in search and display marketing. Working on a performance based model across 70 countries and 45 languages, Net Media

Also responsible for business development, marketing and sales. During my

Planet generates client revenues of over £100 million annually.

tenure at Zalando I deleveloped the Affiliate department (worldwide). Sri is considered an online marketing thought leader, and has spoken at Throughout my career I have leveraged deep industry knowledge for the T-I-

various conferences internationally. He recently won highly commended UK

M-E-S segment at zanox as an Industry Leader (five years).

Entrepreneur of the Year.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 73 Doug Sheard

Iona St Joseph

Senior Affiliate Marketing Manager for LBi

Social Media Account Manager for A Social Media Agency

@LBi_aff

@ionastjoseph

Douglas works with the performance team at LBi to develop market-leading

Iona St Joseph is a trained journalist who joined 10 Yetis nearly three

strategies for their clients across multiple verticals and territories.

years ago.

He has been in the UK industry since 2008, working at both network and

Her demonstrated ability to deliver campaigns that focus on return on

agency-side, and is an active member of the UK Affiliate Marketing Council.

investment for big brands, combined with her understanding of what really drives shareable content has meant that she has quickly risen to now manage the social team at 10 Yetis dedicated division: aSocialMediaAgency.com. Iona writes thought leading articles for leading marketing magazines and websites as well as having a weekly column on a political, media and PR news site.

Julia Stent

Marcus Tandler

Commerical Director for uSwitch

CEO & Partner for Tandler.Doerje.Partner

@juliastent

@mediadonis

Julia’s current role oversees the commercial team within uSwitch, running the

Marcus Tandler, also known as the Mediadonis, is a Partner at the German-

UK’s market leading home services comparison service.

based online-marketing company Tandler.Doerje.Partner, which has a strong focus on SEO services for large companies and websites looking to improve

Julia has over six years of expertise in the online industry, including time within

their rankings within the Google guidelines.

an affiliate network at Affiliate Window, advertiser at Vodafone and publisher at both Top10.com and uSwitch.

Together with his partner and former Google employee Niels Doerje he´s consulting various large companies across Europe about all aspects of

Julia is also a regular attendee of the IAB Affiliate Marketing Council, where

online marketing.

she ran the Marketing Committee for a year and is a frequent speaker at conferences such as the a4uexpo Europe.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


74 – speakers Irene Valens

Joost De Valk

CEO for Traffic4u

Freelance consultant in SEO, web development and online marketing strategy for Yoast

@Traffic4u

@yoast As the CEO, Irene Valens is responsible for the daily management and the long

Joost is a 30-year-old web developer, SEO and online marketer. He started

term strategy of both Traffic4u and bGenius.

his career in several companies, ranging from enterprise hosting to online marketing agencies, allowing him to work with several large businesses

With her Finance background and her passion for online marketing, she

around the world.

gathers, analyses and filters information to provide the organisations with the insights needed for helping their clients grow online. “Traffic4u and bGenius

Joost founded CSS3.info – the biggest CSS3 resource on the web – in 2006

are two dynamic groups of ambitious individuals, working together in the

and sold it in 2009. Early 2010 he built Quix, which was featured in many

rapidly changing and exiting world of performance marketing.

online publications from Mashable to Lifehacker and ReadWriteWeb.

Bas Van Den Beld

Dorothea Von Wichert-Nick

Owner / Chief Editor for Stateofsearch.com

CEO for affilinet

@basvandenbeld

@WichertNick

Bas van den Beld is a well-known and experienced European Online Marketer,

Dr. Dorothea von Wichert-Nick is CEO of affilinet and member of the board at

keynote speaker, strategist and trainer. He is the founder and owner of

Sedo Holding AG. As CEO, Dorothea von Wichert-Nick is in charge of strategy,

Stateofsearch.com, an award winning European Search Blog (winner of the EU

innovation management, marketing, sales and customer service across the

SearchAwards 2012).

affilinet group. Dorothea’s work focuses on strengthening the leading role of affilinet, increasing productivity and fostering the internationalization of

Bas is a two times winner of the Speaker Medaillon on the International Search

affilinet, thus helping to shape the performance market. Prior to joining affilinet,

Summit and was voted amongst the Top Influential Marketers in the UK and a

she was Managing Director at Solon Management Consulting, an international

judge on the UK and European Search Awards.

management consultancy focused on Telecom and Media. Her philosophy is that successful management means broadening your horizons and inspiring people.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


SPEAKERS – 75 Jochem Vroom

Irfon Watkins

Partner & Managing Director for Imbull

Founder & CEO for Coull

@jochemvroom

@irfonw

Jochem Vroom (30) is an award winning online entrepreneur, who has

Irfon’s career has seen him go from a member of punk band The Groovy

launched multiple successful websites in couponing / performance

Pineapples, to Sales Director at Dell before a stint in Florida where he led the

based marketing.

acquisition and running of six software companies across Africa and Europe.

One of his websites: kortingscode.nl recently won the “Best Publisher Award

After all that it was time for Irfon to start his own company focusing on what

2013’ in The Netherlands. Jochem also made numerous appearances as

he believed would be the next great medium, online video. This idea came to

speaker at online marketing business events and is well known for never

fruition in the form of Coull.

settling for anything less than greatness.

Matthew Wood

Dominic Yacoubain

Founder / Global Product Director for PerformanceIN / vouchercloud

Managing Director for Clash Media @Clash_Group

@matthewwood Matthew founded PerformanceIN (previously A4u) and has been involved in

Dominic is a veteran of the online retail market and an entrepreneur with a

affiliate and performance marketing since its inception 15 years ago.

dynamic background in consumer and B2B technology.

A successful publisher in his own right over the years, he now heads up a talented team that organises the international a4uexpo and Performance

He is now Managing Director of Clash Group, the full-service digital

Marketing Insights conference series which launched in NYC in March, as

performance media company specialising in mobile. His focus is on driving and

well as the Performance Marketing Awards annual ceremony. Continuing to

developing the Clash brand across EMEA and working with clients to deliver

diversify as an entrepreneur, Matthew is also an investor at vouchercloud

positive ROI on their omnichannel marketing strategies.

(Europe’s first & leading mobile voucher application). His role is Product Director for the firm which after significant investment from Vodafone will be expanding globally throughout 2013.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


76 – speakers Catharina Zientz

Joost Nauta

Marketing Manager for Fashionchick.de

CEO & Co- Founder for Fashiolista

@fashionchick

@joostnauta

When the largest online fashion portal for women in The Netherlands.

Joost Nauta studied international business at the Erasmus University in

Fashionchick, took international steps in 2011, Catharina was appointed to

Rotterdam. During his studies he founded his first company; e-commerce

the position of managing the German expansion. Fashionchick is now a multi-

pionier Direqt.

national fashion & shopping portal for women, which offers daily inspiration by providing fashion news about the latest trends, new webshops, must haves

Currently he is the co-founder and CEO of the successful international fashion

and beautiful brands.

community Fashiolista. The company received an investment from Atomico, the investment fund by of Skype founder Niklas ZennstrĂśm. With 1.5 million

Trends are translated in affordable and well suited looks for everyone and

members in 160 countries, Fashiolista is currently one of the biggest fashion

everything is immediately available in the online stores they promote.

communities worldwide.

WANT TO KNOW MORE? Full speaker bios are available at: a4uexpo.com/europe/speaker-list


Your feed is your brand

Does your FeeD look like this?

We can help you solve it

GoldenFeeds Simple

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NETWORKING OPPORTUNITIES


EXHIBITION HALL DRINKS RECEPTION JOIN A4UXPO DELEGATES IN THE EXHIBITION HALL AT THE END OF DAY ONE TO BUILD NEW RELATIONSHIPS AND CEMENT EXISTING ONES

When: 2nd July, 18:00 Where: Exhibition Hall Bring: Your business cards IN ASSOCIATION WITH

It’s time to wind down after an intensive day of conference sessions, debates and networking within the Exhibition Hall to discuss the day’s invaluable conference sessions and key takeaways. NETWORK WITH

Use the time to network with speakers, delegates and exhibitors before heading over to our official evening party at Jimmy Woo, in association with Ve Interactive, which begins at 20:00.


In association with

Ve Interactive

TM

The formula for total online efficiency

OFFICIAL NETWORKING PARTY We are taking over Amsterdam’s elite venue of choice! In the heart of eclectic Amsterdam, Jimmy Woo’s is a designer’s dream. Chic and unique with furniture from all over Asia and exotic artistic details in leather, velvet and gold all bathed in a shower of over twelve thousand twinkling lights. The a4uexpo networking events have a reputation to maintain and this year Ve Interactive have joined a4uexpo Europe as official sponsor of the networking reception to ensure we excel ourselves by offering you a night out in one of Amsterdam’s most exclusive bars.

Network with leading performance marketing brands in the perfect setting. This central, twofloor venue boasts the title of the most luxurious nightclub in the city for a good reason. We want you to celebrate with us, sponsored by Ve Interactive, enjoy some complimentary drinks and network with a global audience at the forefront of the Performance Marketing industry. This networking event is for full conference pass delegates only. Please note that your credentials will be checked on entry.


Jimmy Woo A: Korte Leidsewars straat 18, 1017 JW Amsterdam P: +31 (0)20 - 626 31 50 E: mr.woo@jimmywoo.com W: jimmywoo.nl T: @JimmyWoo F: facebook.com/JimmyWooLounge

Google Map Snap and Share with

Connect and Netowork with


Ve Interactive

TM

The formula for total online efficiency

Increasing conversions by an average of

for online retailers Ve Interactive should be a key partner for any e-commerce business Simon Harrow, Chief Operating Officer - Kiddicare.com

Visit us at

www.veinteractive.com


Feedback We strive to grow and improve our events year on year and your feedback enables us to do this by letting us know what you liked, didn’t like and what you would like to see in the future. There are three simple ways in which you can offer us your feedback.

Complete our online survey

Feedback quickly via EventMethod

Drop us a line

Take a moment on your journey home or back in the office to complete our online survey. The survey gives you the opportunity to feedback on individual sessions you attended as well as our speakers and other features of the event.

Download the EventMethod app and you can rate and comment on sessions and speakers instantly via surveys attached to agenda items.

Let us know your thoughts by emailing the events team: events@performancein.com

Visit page 11 of this brochure for download information.

bit.ly/1aldiMC

Credits: Phone Icon – Anthony Lui, from The Noun Project // Cursor Icon – Benjamin Orlovski, from The Noun Project

We’d love to hear from you.


NOTES


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Join over 2000 advertisers

www.webgains.com


y 1.500.000 unique clicks per da

80.000 SwanedbAsnditroeids 1 App for iO

1.750 affiliate programss er

5 dedicated publisher manag

40.000 publishers

s e i r t n 1210innocvaotivu s ol to r he is bl e pu alists 15 technical spesycistem

N°1 shopping guide in Europa*

Elke maand 23,3 miljoen unieke bezoekers in Europa*

1 stable and reliable for all international campaigns

12 awards

s 23 dedicated channel manager rm 15 days premium payment te

4 consecutive years preferred network for Dutch publishers Daisycon is looking for international publishers

koopkeus.nl

We are Daisycon; the publisher preferred Dutch performance-based marketing network. Daisycon offers affiliate marketing, lead generation and CPC advertising on websites, social media and mobile devices.

OfficiĂŤle partner van:

*comscore April 2013

We look forward to meeting you at booth #61 and discover the opportunities of working together.

Performance Based Online Marketing


[ BROUGHT TO YOU BY ]

Matthew Wood Founder & Chairman

Sarah Parsonage Managing Director

Chris Johnson Content Director & Conference Programmer

Sarah Pickthall Events Manager

Bronwen Rolls Events & Marketing Manager

Carrie-Anne Lewis PerformanceIN & Event Coordinator

Mark Atherton Sales Manager

Drew Cameron Business Development Manager

Simon Holland News & Research Reporter

Pippa Chambers News Journalist

James Cox Lead Developer

Jonathan Chubb Senior Designer

GET IN TOUCH

7.17 & 7.18 Paintworks Bath Road, Arnos Vale Bristol, BS4 3EA England UK

FIND OUT MORE

events@performancein.com +44 (0) 117 203 3010

performancein.com performancemarketinginsights.com performancemarketingawards.co.uk



a4uexpo Europe 2013