HOSTED BY
IN ASSOCIATION WITH
“It seems like only yesterday that we last celebrated the performance marketing industry’s successes.” In reality, time had flown by and we found ourselves in the Grosvenor’s Great Room once again, celebrating another incredibly healthy 12 months of achievements and creativity in Performance. Winning a Performance Marketing Award in today’s environment really is an honour. A high level of competition from stakeholders old and new has seen the industry revel in technology advances that are enabling more budgets to be aligned to the performance channel. In the words of one of this year’s prestigious judges, “It is far more difficult to win a Performance Marketing Award now than it was four years ago.” Speaking of the judges, these industry veterans deserve my thanks and indeed, gratitude. It takes a lot of time and patience to review, assess and offer the high standard of critique that the Performance Marketing Awards strives for.
This year’s judging day showcased a significant level of excitement towards the evolution of the performance marketing industry and the importance of delivering value, ever present in all those shortlisted entries. I would like to offer my warmest of thanks to our co sponsors this year, Webgains, and to our supporting sponsors for joining us in 2014. Finally, all that there is left for me to do is say congratulations to all the companies and individuals who were shortlisted, highly commended and whom received a Performance Marketing Award. I am certain this book of the night accurately demonstrates the creativity of an entire industry.
–– Sarah Parsonage Managing Director PerformanceIN
Hal Cruttenden
Host of the Performance Marketing Awards 2014
Hal Cruttenden is a seasoned comedian, actor and writer. His credits stretch from Eastenders and The Madness of King George all the way to Comedy Rocks and The Rob Brydon Show. Hal is unashamedly suburban, by his own admission teetering on the edge of a midlife crisis. According to The Scotsman ‘he takes the personal and the ridiculous, and whizzes them into a delicious comedy smoothie that’s sweet with a hint of sharpness.’ His camp delivery belies his status as a married man and a father, all of which is on show when it comes to patio furniture and one-upmanship with the neighbours. Hal has appeared on Michael McIntyre’s Comedy Roadshow, The Omid Djalili Show and John Bishop’s Only Joking. He’s toured with Brydon and Sean Lock, popped up in Kavanagh QC and Mrs Dalloway, and performed stand-up almost everywhere from Belgium to Bahrain – winning rave reviews at Montreal’s Just For Laughs.
From Our Sponsor It seems that it is barely five minutes since we were here last year, celebrating the best of 2012. While the year moves quickly, there has been no shortage of developments in the last twelve months. Looking back on 2013, the maturation and progression of the industry is clear and it is a delight to be co-sponsoring an event which is all about giving the industry the recognition it deserves.
As much as it is about appreciation of the industry as a whole, the Performance Marketing Awards is also about recognition of the individual achievements and developments which have taken place over the last year. Performance marketing has always been an inherently progressive field, but that is
not a trait we should take for granted; it is only through ensuring we make a space for innovation and experimentation that we can continue to drive the industry forward for all stakeholders and deliver the meaningful results we know are possible.
Ultimately, though, tonight is about celebration; after a year of hard work, now is the time to let our hair down, catch up with our industry partners, and celebrate the best that the industry has to offer.
To cut a long story short, have fun tonight, you deserve it! –– The Webgains Team
PANEL
2014
Every year we invite a select number of hand-picked judges to identify the entries that are a cut above the rest. This year, 16 candidates did just that.
Claudio Annicchiarico
Jonathan Beeston
Dan Bunyan
Hugh Durkin
Fiat
Adobe
PwC
Head of Digital, CRM & Data
Director, New Product Innovation
PwC Strategy – Manager
PMD Emerging Partnerships Lead EMEA
Darren Goldie
Leo Harrison
Richard Hartigan
Richie Jones
Havas Media
Squawka
Park Resorts
Chief Development Officer & Managing Partner
Co-founder
Industry Manager
Sales & Marketing Director (CMO)
Caroline Mulvihill
Jon Myers
Jason Norris
Josie Shah
BT
Marin Software
LOVEFiLM
Hotels.com
Head of Affiliates BT Consumer Division
Commercial Director – EMEA
Amazon Partnership Manager
Director, Partner Marketing
Ross Sleight
Michael Steckler
Jeremy Waite
Cian Weeresinghe
Somo
Criteo
Adobe
The Guardian
Chief Strategy Officer
EVP, Global Business Operations
Head of Social Strategy EMEA
Head of Growth Hacking
WINNERS
THIRD-PARTY PERFORMANCE MARKETING INNOVATION
HIGHLY COMMENDED Yieldify SHORTLISTED ENTRIES MediaVest with FeedSpark for CreditCardvu Outbrain Skimlinks Editor Sociomantic Labs Ve – Neilson Online Abandonment Conversion Yieldify
MediaVest with FeedSpark for CreditCardvu
Over the course of 2013, Mediavest, in collaboration with Feedspark, worked to develop a highly innovative tool that enabled finance advertisers across the performance marketing industry to monitor in real time, and in extensive detail, the credit card market in the UK.
“...a depth of insight... that has never before been available as a sole offering.”
CreditCardvu was launched. It provided advertisers and their agencies with a depth of insight into ranking, rate change monitoring, competitor analysis, market price trends and compliance monitoring that has never before been available as a sole offering. Judges noted the complexity of today’s UK credit card market and the commercial need for a product such as CreditCardvu, commending the impressive use of Feedspark’s technology in order to collate a wealth of data, which was then fully churned into a tailored offering for each advertiser.
BEST AGENCY-LED PERFORMANCE MARKETING CAMPAIGN
HIGHLY COMMENDED 7thingsmedia with Furniture Village SHORTLISTED ENTRIES 7thingsmedia with Furniture Village Carat for Clydesdale Bank Net Media Planet The Power of Now: TV-Online Omnicom Media Group with Hewlett Packard Performics for RBS Group Trend Micro and DigitasLBi twentysix digital for Damart Viking in conjunction with Summit & Tradedoubler
NEW AUDIENCES
Net Media Planet
MASSIVE
The Power of Now: TV-Online
With on-demand TV viewing increasing at pace, traditional TV advertising with paid search through the use of media schedules no longer works effectively. Net Media Planet created a brand new technology solution that intelligently combined TV advertising with paid search to overcome this emerging business challenge for its client, Superdrug.
“Net Media Planet used real-time paid search strategies that were deemed ahead of the curve by judges�
Monitoring live on-site user engagement as viewers watched TV, Net Media Planet responded instantly through paid search - capturing realtime increases in product demand from TV advertising. In response to new business challenges, Net Media Planet used real-time paid search strategies that were deemed ahead of the curve by judges.
SCALE We enable brands to join relevant conversations and generate targeted traffic on a pay-per-click basis. Get in touch to scale your audience today. On Twitter
@Content_Click Online
ContentClick.com On the Phone
01225 430 090 On Email
hello@ContentClick.co.uk
BEST BRAND ENGAGEMENT CAMPAIGN
HIGHLY COMMENDED VoucherCodes.co.uk with The Body Shop SHORTLISTED ENTRIES 7thingsmedia with Liberty London affilinet with Thomas Cook Group Chalk Social with Warehouse Style Me If You Can iProspect for GM & Vauxhall myThings for Shop Direct Next Jump & Hotels.com Tradedoubler & Tesco.com for the Hudl Campaign VoucherCodes.co.uk with The Body Shop
myThings for Shop Direct
myThings worked with Shop Direct digital department store brands Very.co.uk and Littlewoods to create a retargeted video advertising campaign in which the actual video was personalised in real time.
“...delivering the best of what branding, engagement and direct response can offer in a single campaign�
By combining programmatic video ad optimisation, smart use of targeting and personalisation data a truly innovative brand engagement campaign was created that showcased impressive incremental ROI. Judges commended the impressive campaign, delivering the best of what branding, engagement and direct response can offer in a single campaign whilst tying into Shop Direct’s cross-channel marketing activities.
O2 would like to congratulate all of the nominees and winners at the Performance Marketing Awards, 2014
BEST MOBILE MARKETING CAMPAIGN
HIGHLY COMMENDED Somo and Very.co.uk Christmas Campaign SHORTLISTED ENTRIES Domino’s & Affiliate Window myThings for Littlewoods.com Somo and Very.co.uk Christmas Campaign TopCashback, Mobile and Snap & Save Tradedoubler & The Body Shop
Tradedoubler & The Body Shop Throughout 2013, Tradedoubler and The Body Shop succeeded in developing a mature integrated and truly omnichannel programme. Not only joining up desktop, mobile and in-store sales channels, but also harnessed mobile digital wallet technology Passbook.
“...Tradedoubler & The Body Shop worked to deliver a seamless experience between all customer touch points�
With customer experience and brand interaction at front of mind, Tradedoubler & The Body Shop worked to deliver a seamless experience between all customer touch points alongside a smart marketing plan that was fully adapted based on context and device type to maximise the impact of sales and marketing efforts. Judges commended the impressive figures around in-store footfall within a well executed mobile marketing campaign.
BEST EMAIL MARKETING CAMPAIGN
HIGHLY COMMENDED affilinet with Tesco Kitchens SHORTLISTED ENTRIES affilinet with Tesco Kitchens Discountvouchers in conjunction with LivingSocial twentysix digital for Brighthouse Ve – Three Pre-Submit Re-Engagement Campaign Vizeum and Malibu VoucherCodes.co.uk Black Friday Campaign
INside Performance Advertising
Vizeum and Malibu Malibu teamed up with Vizeum to develop a digital strategy to support and promote the Malibutique, a pop-up boutique and cocktail bar that recreates the ‘getting ready moment’ before a night out.
“...impressed by an increase in engagement levels that far exceeded industry averages.”
Data about Malibu and partner products gathered at the event was fed directly into the email database and attendees received entirely personalised emails post event, specific to these preferences. All of the data was captured and acted upon in real time and rules were setup in advance to ensure campaigns were relevant to the user’s experience. By sharing meaningful and relevant messages, event attendees recruited new visitors to the Malibu website, social and partner pages. Malibu acquired a robust database, with judges impressed by an increase in engagement levels that far exceeded industry averages.
NEWS FEATURES CASE STUDIES OPINIONS REPORTS
AFFILIATE ANALYTICS DISPLAY EMAIL LEAD GENERATION MOBILE SEARCH SOCIAL
performancein.com
BEST LEAD GENERATION CAMPAIGN
HIGHLY COMMENDED vouchercloud – Ocado: Checkout our success SHORTLISTED ENTRIES Convertr Media Fitness First & Affiliate Window Mindshare Automotive Mindshare with BP vouchercloud – Ocado: Checkout our success Yieldify with M&co
“...drive a consistent pipeline of high quality data, delivered quickly into Fiat Group’s lead management process.”
Convertr technology allowed Fiat Group to set out their own quality assurance scoring dependant on the brand and model of the car. Alongside this they used unique algorithms to match relevant and strongly performing publishers to each car brand and model. The result was a level of lead verification in line with the key customisable acquisition metric, with leads delivered in real time straight to Fiat’s nearest dealer. Judges were impressed with the Convertr platforms’ ability to drive a consistent pipeline of high-quality data, delivered quickly into Fiat Group’s lead management process, alongside success in blending the group’s online and offline lead processes.
lolagrove
The Fiat Group utilised Convertr technology to streamline the process of acquiring and delivering real time leads, direct to their dealer network.
D E M A N D . D E L I V E R E D
Convertr Media
We value your leads info@lolagrove.com
BEST AGENCY
HIGHLY COMMENDED 7thingsmedia SHORTLISTED ENTRIES 7thingsmedia Havas Media Group Neo@Ogilvy Optimus Performance Marketing R.O.EYE Stream:20 United Digital Group
R.O.EYE
New Tab
R.O.EYE has been named winners of the hotly contested Best Agency category.
“...R.O.EYE showcased a significant rate of both client retention and new client wins�
R.O.EYE remains heavily involved in all aspects of the performance marketing industry, operating out of their Manchester and London hubs. A well-versed educator in the space, the performance marketing agency has continually pushed the benefits of performance to a hefty number of new-to-industry advertisers and across in a series of digital events across the UK. Gaining lots of ground in 2013, R.O.EYE showcased a significant rate of both client retention and new client wins and judges were impressed with how the agency kicked on throughout 2013.
BEST NEW ENTRANT
HIGHLY COMMENDED EE in conjunction with Affiliate Window & MEC SHORTLISTED ENTRIES 7thingsmedia with Furniture Village Convertr Media EE in conjunction with Affiliate Window & MEC iProspect for Hive by British Gas NetRefer Sociomantic Labs Tradedoubler & Morrisons Cellar Tradedoubler & Venere
Tradedoubler & Morrisons Cellar Tradedoubler teamed up with Morrisons for the launch of Morrisons Cellar, with the challenge of not only gaining market share in the highly competitive online wine market place; but also taking a household brand and building its reputation in the digital space.
“Tradedoubler used product USP’s to educate its publishers, turning them into brand advocates who in turn educated customers.”
Without resorting to discounting, Tradedoubler set out to use the products’ USP’s to educate its publishers, turning them into brand advocates that in turn educated customers. Unique on-site content, offering a vast range of recipes, a robust feed, accommodating comparison and high-end content sites and competitive CPAs were used as part of Morrisons’ unique offering, vitally important when entering an already well-established vertical.
BEST SEARCH CAMPAIGN
HIGHLY COMMENDED vouchercloud – Full Body Search SHORTLISTED ENTRIES 7thingsmedia with Tessuti iCrossing with UNIQLO iProspect for BAYV JVWEB & Microsoft Store UK, a new keyword approach MEC with EE Starcom MediaVest: Driving Demand Starcom MediaVest: Lodging Results theMediaFlow with the HIPPOBAG vouchercloud – Full Body Search
iProspect for BAYV iProspect was tasked with improving efficiency at Buy As You View (BAYV), who sell electrical goods and home furniture on a weekly repayment basis, following acquisition.
“By going hyperlocal to deliver more return on PPC spend, iProspect took BAYV data to create a geographical campaign...”
By going hyper-local to deliver more return on PPC spend, iProspect took BAYV data to create a geographical campaign that would be precise enough to mirror BAYV’s service footprint. iProspect meticulously plotted geographical locations and transferred them onto Google Maps. A bespoke AdWords script was then created that enabled the optimised geographical data to reach each PPC campaign.
BEST USE OF DATA
HIGHLY COMMENDED Convertr Media Nokia & FusePump BuyNow Solution SHORTLISTED ENTRIES affilinet with Debenhams Convertr Media DC Storm and House of Fraser F&F Clothing Performance Display with Criteo Insight – Demonstrating the Value of Performance Linkdex Publisher Discovery Nokia & FusePump BuyNow Solution Quidco and Shop Direct collaboration
F&F Clothing Performance Display with Criteo
2013 was a key year for F&F Clothing Online (part of Tesco PLC). With high targets and market competitiveness increasing there was a need to optimise and innovate their offer more than they had ever done before.
“...judges were impressed with the efficiency gains made from close collaboration between parties.�
Working with Criteo, data was fully analysed and a significant opportunity to increase revenue and deliver an enhanced customer experience without raising associated costs was identified. The data was fully assessed using split, A/B, inventory, and overlaying tests before it was fully rolled out. Driving incremental growth and yielding both short and long term benefits for F&F Clothing as well as the consumer, judges were impressed with the efficiency gains made from close collaboration between parties.
DRIVEN BY DATA
Data sits at the core of our business and drives everything we do. Our mission is to help online advertisers achieve the best performance through digital marketing products and services that use data management, user profiling, targeting and optimisation to deliver unbeatable campaign performance. Establish new sales opportunities Leverage your user data Deliver across multiple devices Dynamic & video creative
info@crimtan.com 020 7821 6864 www.crimtan.com
BEST USE OF DISPLAY
HIGHLY COMMENDED GDM & Eventim SHORTLISTED ENTRIES Crave & Lamb – Cheltenham Fever At Coral F&F Clothing Performance Display with Criteo GDM & Eventim Sociomantic Labs
Crave & Lamb Cheltenham Fever At Coral
A very time-limited and saturated marketing event, the Cheltenham Festival is big business for bookmakers every year. Crave & Lamb set to work on minimising wastage from current digital media buying activity, whilst ensuring there was a collective increase in transparency and efficiency.
“...well backed with clever use of technology and real time bidding to deliver a very impressive ROI.”
Through effective assessment of insight and trends, Crave & Lamb’s unique approach to client Coral meant it was able to monetise players through a successful combination of internal customer marketing and display retargeting. Judges said that the entry was ‘simply excellent’, with clever use of technology and realtime bidding to deliver a very impressive ROI.
Best use of Performance Marketing as part of a MultiChannel Campaign
HIGHLY COMMENDED O2 SHORTLISTED ENTRIES Commission Junction and Argos JVWEB & Microsoft Store: When diversity means ROI O2 Rakuten Marketing and Rakuten Play.com Tradedoubler & Seatwave Tradedoubler & Tesco.com twentysix digital for Brighthouse VoucherCodes.co.uk with Marks & Spencer
VoucherCodes.co.uk with Marks & Spencer
In December 2013, VoucherCodes.co.uk and Marks & Spencer collaborated on a multichannel campaign that drove a significant sum of revenue within a short period, delivering an impressive amount of in-store sales, but also uplifting online revenue during peak season trading.
“...extended reach of incremental sales through a multifaceted strategy.�
Mobile, email, social and display were all utilised to great effect during the collaboration, one that allowed M&S to receive a combination of highly targeted users and an extended reach of incremental sales through a multi-faceted strategy. Judges were impressed with the campaign results and also the internal profile that this raised across the M&S business for the performance marketing industry.
BEST USE OF SOCIAL MEDIA
HIGHLY COMMENDED iProspect for Asda SHORTLISTED ENTRIES iProspect for Asda iProspect for Tourism Ireland Nectar Pegasus with Bio-Oil R.O.EYE with UK Barn Finds for eBay TopCashback.co.uk with Sky and #skychristmasmovies
Nectar The ‘Megapoints Treasure Hunt’ was an online competition designed to utilise social media to promote and further the reach of the Nectar coalition campaign - built by Freestyle.
“The competition proved to be an innovative way of increasing awareness via partner websites.”
The campaign ran during October 2013, involving 11 participating brands. Nectar cardholders were invited to play the game via Nectar’s website or Facebook page, from where they were given a series of clues to find objects on Nectar partner sites - with a range of prizes donated by partners. Huge coordination was required for the Treasure Hunt launch between Nectar and the participating brands, as it involved sending content live within a very short space of time. The competition proved to be an innovative way of increasing awareness, together with social shares and links to Nectar messaging.
Europe's Leading Performance Marketing Conference Series Inspirational keynotes, thought-leading sessions and contentious panel debates tackling the biggest topics in performance advertising - from attribution to multichannel; personalisation to customer journey; device marketing to display.
Berlin 24–25 June 2014
London 28-29 October 2014
To find out more visit performancemarketinginsights.com
GLOBAL EXCELLENCE IN PERFORMANCE MARKETING
HIGHLY COMMENDED Neo@Ogilvy for Sony Europe vouchercloud – Thinking globally, acting locally SHORTLISTED ENTRIES CAKE DigitasLBi and Etihad Airways JVWEB goes worldwide for Microsoft Store Neo@Ogilvy for Sony Europe Nokia & FusePump BuyNow Solution Performance Horizon Group RetailMeNot, Inc. The Hut Group & The zanox Group vouchercloud – Thinking globally, acting locally
OMG Performance Marketing
Celebrating world class innovation and expertise DigitasLBi and Etihad Airways DigitasLBi leveraged its blended digital offering and extensive global on-the-ground presence to completely overhaul Etihad Airways’ affiliate activity.
“They devised an ambitious growth strategy... comfortably exceeding campaign objectives”
It devised an ambitious growth strategy with an emphasis on global affiliate and direct recruitment, launching affiliate campaigns in new territories, expanding direct partner activity and optimising metasearch partners. Dedicated support and cross-channel collaboration provided key global activity learnings and performance trends for international territories. Through advanced reporting, affiliates and direct partners were able to refine and refocus their activities on the best performing global routes, comfortably exceeding campaign objectives.
Congratulations to all the nominees and winners at this year’s awards from everyone at OMG.
OMG Network World class ways to increase sales.
OMG Compare Personal finance comparison made easy.
OMG Rewards Attract new customers and reward loyalty.
OMG Leads Innovative lead generation campaigns.
Use our expertise and insights to help you reach, engage and acquire customers, across the globe. Visit omgpm.com and discover how we can help you.
omgpm.com | UK +44 (0)1603 697700
NETWORK INNOVATION
HIGHLY COMMENDED The Tradedoubler Product Panel SHORTLISTED ENTRIES Affiliate Window for Device Reporting Affiliate Window for MyAW IgnitionOne LiveMarketer OMG Rewards The Tradedoubler Product Panel Tradedoubler Meta Data Project
EUROPE’S NO.1 money saving platform
Affiliate Window
5.2 m
for MyAW
app downloads globally
‘Making affiliate marketing easier’ for publishers was the overarching theme for Affiliate Window’s MyAW entry.
“...facilitating a large number of new programme relationships and an impressive increase in revenue...”
Creating a browser plugin that allows for full access to offers, deals, and the ability to easily post across multiple publishing platforms, MyAW was released and offered publishers the ability to create links, benefit from one-click shares and oneclick signup to new programmes and be alerted to all relevant voucher and offer promotions with relevant advertisers was all included in the one-stop browser extension. In addition to increasing efficiency, the extension has received significant uptake from Affiliate Window’s publisher base, facilitating a large number of new programme relationships and an impressive increase in revenue, which was fully attributed to MyAW.
11 m
offers redeemed
3.8 m users
available in over 16 territories worldwide
Advertiser Innovation
HIGHLY COMMENDED Crave & Lamb – Cheltenham Fever At Coral SHORTLISTED ENTRIES BT, Quidco & Affiliate Window Crave & Lamb - Cheltenham Fever At Coral Domino’s The Support Group Nokia & FusePump BuyNow Solution Performics for RBS Group
Nokia & FusePump BuyNow Solution
In a competitive smartphone marketing where e-commerce is becoming even more of a priority, Nokia’s objectives had shifted and resulted in more focus on its direct marketing activity.
“...judges also commended the entry for the impressive ROI that the solution delivered.”
Working to create a stronger link between its marketing activity and online sales, Nokia sought the expertise of FusePump to produce a ‘Buy Now Solution’ which retrieves offers for Nokia products from partner sites, displaying them on the nokia.com website and allowing Nokia to see actual sales and conversion rates. The ‘Buy Now Solution’ enabled Nokia to fully get to grips with its marketing activity and judges also commended the entry for the impressive ROI that the solution delivered.
PUBLISHER INNOVATION
HIGHLY COMMENDED Quidco SHORTLISTED ENTRIES Fix Links for The Zoo Project FOUND transforming Red5’s Feeds for Search Success Next Jump & John Lewis Gift Guide Quidco SaleCycle & Matalan with On-Site Remarketing TopCashback launches Snap & Save with O2 Yieldify with Tesco
Next Jump & John Lewis Gift Guide
Over the peak Christmas shopping period, Next Jump partnered with John Lewis to leverage data insights that assisted shoppers to perfect their Christmas gifting experience.
“...complex real time browsing and sales data was coupled with behavioural, transactional and search data to personalise the shopping experience...�
The Gift Guide was a customised engineered build for John Lewis, from which several key data points were touched to construct a personalisation engine. This mammoth piece of bespoke development work created an interactive shopping experience for consumers, with a sophisticated algorithm to make the product increasingly intelligent. Judges were impressed with how complex real-time browsing and sales data bonded with behavioural, transactional and search data to personalise the shopping experience and show users the most relevant products.
BEST MANAGED AFFILIATE PROGRAMME
HIGHLY COMMENDED BT & Affiliate Window SHORTLISTED ENTRIES 7thingsmedia with Furniture Village BT & Affiliate Window Commission Junction and Homebase Commission Junction and TUI Dixons & Affiliate Window John Lewis & Affiliate Window MADE.COM OMG for Confused.com Tradedoubler & Morrisons Cellar
Global Expertise Partnership Development Technology & Data
Commission Junction and TUI
Growth
The TUI programme at commission junction has been rewarded with the muchvaunted best managed affiliate programme.
“...a weighty increase in revenue that comprehensively smashed targets.�
A well run and seasoned programme that integrates all commercial activity, data learnings and consumer analysis to continually understand the brand’s audience and apply a strong marketing strategy accordingly was evident within the entry. Additional measures undertaken in 2013 included deeper analysis of user behaviours and paths to conversion, resulting in a significant increase in informed decisions and ultimately a far superior ROI was generated. There were many more aspects of the TUI programme that impressed the judges, alongside a weighty increase in revenue that comprehensively smashed targets.
Please contact stephanie.small@ogilvy.com to learn how our passion and expertise can help drive your business results www.neoogilvy.com Neo@Ogilvy Part of Ogilvy & Mather A WPP company 10 Cabot Square London E14 4QB
THE FINANCE AWARD
HIGHLY COMMENDED Performics for RBS Group in partnership with OMG SHORTLISTED ENTRIES Aviva & Affiliate Window Churchill Car Insurance Neo@Ogilvy for American Express OMG for Legal & General Performics for RBS Group in partnership with OMG vouchercloud – A nod in the right direction
OMG for Legal & General
Achieving a considerable amount in a short space of time, Legal & General’s network migration resulted in sales volume growth that overachieved against target, whilst ensuring watertight legal compliance.
“Performance programme success was key to Legal & General’s surge up the insurance rankings during 2013...”
Legal & General has also driven the insurance category forward by implementing a creative strategy with certain publisher demographics to increase value and revenue for the programme. Performance programme success was key to Legal & General’s surge up the insurance rankings during 2013 and judges were fully impressed with the gains made across the areas of revenue and publisher management.
THE RETAIL AWARD
HIGHLY COMMENDED Nike with Webgains vouchercloud – Joules: A strategy set in stone SHORTLISTED ENTRIES 7thingsmedia with Furniture Village Commission Junction and Argos Commission Junction and Homebase Dixons Retail & Affiliate Window Harveys Furniture with R.O.EYE John Lewis & Affiliate Window Nike with Webgains vouchercloud – Joules: A strategy set in stone
7thingsmedia with Furniture Village
Tasked with creating an affiliate programme for Furniture Village, 7thingsmedia devised a multichannel strategy, which identified significant untapped opportunities within key publisher and consumer segments.
“...driving impressive ROI well above agreed targets.�
Seeing opportunities outside of running the standard commission increase, 7thingsmedia implemented a data-led approach, tackling three key areas and driving impressive ROI well above agreed targets. In a very competitive category, judges commended the entry for it’s clever data-led segmented approach running across the entire campaign.
THE TRAVEL & LEISURE AWARD
HIGHLY COMMENDED Tradedoubler & Hotels.com SHORTLISTED ENTRIES 7thingsmedia with James Villa Holidays Carat for Netflights Commission Junction and TUI Resorthoppa & Affiliate Window TopCashback.co.uk Tradedoubler & Hotels.com
Commission Junction and TUI Commission Junction delivered impressive revenue growth for TUI. It integrated all commercial activity, data learnings and consumer analysis - using the performance space as the starting point to make more informed and profitable decisions across all marketing channels.
“...allowed publishers to generate continuous revenue and keep TUI front of mind outside of the key travel season.�
CJ implemented a hybrid commission structure which allowed publishers to generate continuous revenue and keep TUI front of mind outside of the key travel season. Judges commented on the complex path to conversion data analysis, which even took macro-economic issues and weather into consideration for unusual peaks and troughs in revenue.
This year Neverblue celebrates ten strong years in the performance marketing industry.
One of the world’s most trusted performance networks
Deliver 40 billion impressions and 10 billion clicks annually
Largest compliance team in the industry
Targeted global distribution and reach
THE TECHNOLOGY & TELECOMS AWARD
HIGHLY COMMENDED BT & Affiliate Window SHORTLISTED ENTRIES BT & Affiliate Window Carphone Warehouse Online Solutions Omnicom Media Group with Hewlett Packard TopCashback.co.uk uSwitch.com Vodafone & Affiliate Window
uSwitch.com uSwitch demonstrated how their use of agile methodology allowed them to remain fleet of foot despite driving huge volume, and deliver cuttingedge technology to stay ahead of market developments.
“...saw uSwitch gain market share while others recoiled.”
In undertaking a new approach to understanding attribution, uSwitch was able to gain a better understanding of the customer and the market, conducting nationally representative research into the broadband industry. Judges were impressed with agile delivery techniques, reducing delivery risk and time to market – particularly the reaction to Google’s Enhanced Campaigns, which saw uSwitch gain market share while others dwindled.
HOTSHOT RISING STAR AWARD
HIGHLY COMMENDED Amy Todd – Account Manager: MEC Global SHORTLISTED ENTRIES Ami Spencer Head of Affiliates Amy Lucas Senior Account Manager Amy Todd Account Manager Lauren Forbes Key Account Manager Shaun Hobbs Account Manager William Goff Head of Client Delivery
Will Goff Head of Client Delivery at Performance Horizon Group
As head of client delivery for SaaS platform Performance Horizon Group, Will Goff’s remit covers managing a team of global client delivery specialists that cater for some of the world’s largest clients.
“...voting process promoted his pragmatic, positive and collaborative approach to client management.”
Described as a hard-working, dedicated and knowledgeable member of Performance Horizon Group’s staff, Will has travelled and worked across Europe, North America and JAPAC resulting in a challenging role that has to take into account different cultures and local market dynamics. Comments left for Will during the voting process promoted his pragmatic, positive and collaborative approach to client management.
INDUSTRY CHOICE OF ADVERTISER
SHORTLISTED ENTRIES ASDA BT Debenhams Expedia JD Group John Lewis LivingSocial The Hut Group Very.co.uk
Digital Media Agency London | New York | Singapore Affiliates | Display | Lead Generation | Mobile | PPC | SEO | Social Media
John Lewis Strong partnerships, well managed, open to ideas and always willing to consider proposals were just a few of the many reasons John Lewis was selected as this year’s Industry Choice of Advertiser.
“Strong partnerships, well-managed, open to ideas and always willing to consider proposals...”
As a well-known brand with extremely strong marketing campaigns, all above the line and in-store creative is aligned with the affiliate programme to ensure a smooth customer journey. The continuous year-onyear growth of the affiliate programme also resonated with voters.
“It takes a lot of work to figure out how to look so good” Andy Warhol
INDUSTRY CHOICE OF PUBLISHER
SHORTLISTED ENTRIES GDM Digital Quidco Savoo Shopstyle Stylenest TopCashback.co.uk Ve Interactive vouchercloud VoucherCodes.co.uk Yieldify
Digital Media Agency London | New York | Singapore Affiliates | Display | Lead Generation | Mobile | PPC | SEO | Social Media
GDM Digital Good reach, quality traffic and notable success in optimisation for clients has led to GDM Digital winning this year’s Industry Choice of Publisher award.
“Good reach, quality traffic and notable success in optimisation for clients...”
Through ‘fantastic’ support and account management, easy integration and a significant, increase in programme performance regardless of account size, GDM Digital has been touted as one of the most responsive and savvy publishers around in today’s market. GDM have acted professionally in the promotion of clients both in the UK and internationally, are at the forefront of technology and consistently pass this knowledge onto their client base.
“It takes a lot of work to figure out how to look so good” Andy Warhol
INDUSTRY CHOICE OF NETWORK
SHORTLISTED ENTRIES Affiliate Window affilinet Commission Junction Rakuten Marketing Tradedoubler Webgains
Digital Media Agency London | New York | Singapore Affiliates | Display | Lead Generation | Mobile | PPC | SEO | Social Media
Affiliate Window Recognised by the wider industry of publishers, advertisers and agencies, this year’s Industry Choice of Network award has gone to Affiliate Window.
“...user experience of Affiliate Window’s platform was highly acclaimed by voters, as was the account management, service and overall performance...”
The user experience of Affiliate Window’s platform was highly acclaimed by voters, as was the account management, service and overall performance from the network’s employees over the past 12 months. One voter described Affiliate Window as ‘an extension of their own team, nothing is too much trouble. They provide invaluable market data and insights and are a pleasure to work with.’
“It takes a lot of work to figure out how to look so good” Andy Warhol
GRAND PRIX AWARD
HIGHLY COMMENDED Tradedoubler & The Body Shop
Vizeum and Malibu strategy to support and promote the Malibutique – a pop-up boutique and cocktail bar that recreates the ‘getting ready moment’ before a night out.
“...judges impressed by an increase in engagement levels that far exceeded industry averages.” Malibu teamed up with Vizeum to develop a digital strategy to support and promote a series of Malibu offline events. Malibu teamed up with Vizeum to develop a digital
Data about Malibu and partner products gathered at the event was fed directly into the email database and attendees received entirely personalised emails post event, specific to these preferences. All of the data was captured and acted upon in real time and rules were set up in advance to ensure campaigns were relevant to the user’s experience. By sharing meaningful and relevant messages, event attendees recruited new visitors to the Malibu website, social and partner pages and Malibu acquired a robust database. Judges praised and increase in engagement levels that far exceeded industry averages.
Defining the future of digital advertising
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A biddable media company We help advertisers engage with their audience in real time, on a massive scale and across all connected devices. By harnessing the latest demand side technology, we run cutting edge performance display campaigns for over 1000 advertisers through direct, agency and affiliate based relationships.
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