May Special Issue by Sujit Mourya

Vol.8.Issue.12.May.2013

where tech meets lifestyle R 100 €6 $8

exhibitmag.com

AnniversAry issue th coLLector’s edition

arjun rampaL Decoding The Hottest Bollywood Star

EXCLUSIVE!

Beats audio The Musicial Journey

5 Luxury WheeLs That Scream Extravagant!

compared Best of Smartphones, Speakers & HDTV’s!

5 excLusive Brands Their Extraordinary Stories

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Celebrating 8th Anniversary

Over four days in January, those who shape the future gather in Las Vegas. Here, brands, markets and economies are built in what’s far more than a tradeshow. And in 2014, there’s more opportunity than ever to get in front of those who matter. The only question is why wouldn’t you be here?

ReseRve youR futuRe now

Las Vegas Convention and World Trade Center | Las Vegas Hotel & Casino | The Venetian January 7-10, 2014 | Las Vegas, Nevada | Cesweb.org 3 I EXHIBIT I MAY 2013

Celebrating 8th Anniversary

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Celebrating 8th Anniversary

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Celebrating 8th Anniversary

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“FROM THE EDITOR’S DESK”

e have turned 8, and it feels really great. Every Anniversary issue is like an awards ceremony, and I have to sincerely thank all our advertisers for trusting us as a medium of their communication, all our readers to continue buying our magazine and subscribing – this gives us the fuel and motivation to keep going, and my crazy young team whose energy levels and enthusiasm is enough for me to launch a space satellite. Thank you all! I am glad at the niche Exhibit has carved for itself over the years and the sheer number of growing loyalists gives us an immense sense of pride and along with that responsibility. In tech - today’s news is tomorrow’s history. In January we were awed by the launch of a certain smartphone and by April there was something better and more compelling. The pace at which technology grows

is what gets our creative juices flowing. We are a bunch of inquisitive souls who love to explore the unknown about each gadget that we encounter and try to make sense of it in our lifestyle. From Polaroid’s to DSLR’s, we’ve been there and we’ve done that and as we step into our 9th Year ,we will continue to strive harder and serve humbly. The Game of tech is fast paced, it’s not a place for people who like to think plan and execute, here it needs to be executed first, planned later and then to be thought over, if you have the time! Running a tech company is like managing a space ship in unchartered water, where you have sharks, storms, icebergs all waiting to happen and you never know the depth of the water in which you are sailing. All these cutting edge technological products and services that we enjoy are thanks largely to some brilliant mind. They eat, breathe and sleep technology - Just like us, but not everyone can be as famous as Steve Jobs or Bill Gates. But they all are in their individual capacity manning these ships and like every year we have been working hard for past several months to bring forward the Top 100 Tech Indians from across the world. It was difficult to compile the list, we had to let go of many since we had an upper cap and the fact that Indians in the tech scene are dominating made our task even more daunting. Nevertheless, we got in touch with the brightest of them and got to know some of them personally, their gadgets, apps, cars, destinations and much more. Its an exclusive piece and one can draw a lot of inspiration from these 100 successful men techy at heart who have joined us to make our 8th Anniversary Issue a true Collectors Edition. We have also extensively covered some of the best luxury wheels on Indian roads, the success story of cult lifestyle brands like Dom Perignon, Ulysee Nardin, Salvatore Ferragamo and the likes to further keep the inspiration going and leading us from front is the Man himself who is a DJ /Actor / producer / a completely techy yet unmatched in style statement - Arjun Rampal. We are dripping in power and luxury this month! So, do store this copy once you’re done reading it - and till we meet again next month, stay updated and connected. This month we celebrate our Birthday, and the party is just getting started!

Ramesh Somani Chief Editor&Pulisher

Celebrating Celebrating88ththAnniversary Anniversary

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DECODING ARJUN R AMPAL

With a sea-facing view from his 20th floor apartment in Suburban Mumbai, we were thrilled to get to know the man a lot better when we arranged our cover-shoot and brief chat about him, Bollywood and tech. Not only does the man look like a Greek God (with or without clothes) he also talks like one! (Not that we know how Greek Gods talk like!) The 8th Anniversary special deserved a stunning cover-shoot and Subi Samuel helped us achieve just that with Arjun acting as the center of all attention for the day. Understand the man from a whole new point of view in this exclusive interview. Celebrating 8th Anniversary

May 2013

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INNOVATIONS IN THE AVIATION INDUSTRY Airplanes are just not the same, we've beefed up so much technology into them that they might just be the super-drugged-supreme gadgets that can fly! Here, we take a look at some of the major innovations in the Aviation Industry that have shaped it out to what it is today.

PREMIUM BRANDS' STORIES We've hand picked some of the most exclusive Lifestyle brands from across the globe that scream LUXURY! But it's not about the people (again) that make these brands what they are, but the actual products which you can read about and drool.

SPORTING GEAR FOR THE ELITE

By Garvita Sharma

Hey wait, not here!

The Maharaja's and the elite of the business world of today - all enjoyed their sports, but with some gear that might sound ridiculous to the common man. Want to know what this gear is all about? Turn over to this article and find out!

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SHUTTERBUG WILDLIFE PHOTOGRAPHY

THE BEATS AUDIO SUCCESS STORY

LUXURY ON ROADS

An award winning, Limca Book record holding and just all round amazing photographer pens down his thoughts on the Art of Wildlife Photography. If you ever wanted to get in touch with an expert but could not, here's your chance on a platter!

Before you saw swarms of yuppies with a 'b' branded piece of earphone on their heads, Beats Audio wasn't that big worldwide. They partnered with Monster - a company that was primarily in to making specialized cables. So how did they go from there to being everywhere? Read on and enjoy the music!

GADGET COMPARISONS

NY AUTO SHOW

James Bond showed up looking all dapper and suave for a show of automobiles that really deserves every auto-enthusiasts attention. We've covered the launches, the movers and shakers for all of you we're sure you'll love this one!

on Indian Terrain

turn over and get floored.

By Malik Sumrani

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Ever wondered how the fabulous looking automobile you saw flashing by was made, or what makes it tick, or why in the world can only some humans afford it - while others just look and admire? Well this is the perfect article for all of you -

Smartphones - The world of smartphones is getting flooded with phones running on steroids! Maybe we exaggerate, but we've compared the best and fastest in the market with each other. ALL of them! HDTVs - Bigger is always better! Well, with more pixels and larger estates to enjoy your favourite multimedia Here are some of the best against each other. Speakers - Booming and clear, we've really enjoyed taking a look at some of the best high-end speakers over the years. Pick your favourite among these. Comparisons

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Celebrating 8th Anniversary

Game Reviews

Injustice: Gods Among Us Superheroes and supervillians: the twain have finally met. And HOW! why don't you just turn over to the review we've covered for you and have fun. BioShock Infinite - The game that was on everyone's mind this month has finally released and we got our exclusive copy and started playing right away! Jump right over to our review and find out our thoughts. Sniper: Ghost Warrior 2 - Another FPS game that has been in the news and people awaiting its release. We're sure you can't wait to know more!

CONTRIBUTORS

OM MALIK Om Malik is an award-winning journalist who worked for Quick Nikkei News, Forbes.com, Red Herring and Business 2.0 before founding GigaOmniMedia, the company that publishes a group of blogs including GigaOM, NewTeeVee, Earth2Tech and WebWorkerDaily. Om also has a personal blog where he blogs about music, books and life.

SUBI SAMUEL Subi Samuel’s name is synonymous with glamour and conceptual photography. He is a name to reckon with in the world of film publicity, commercials and publishing. But what is unique about him is his creative photography that sets him apart from the norm! No wonder we’ve got him on board for our cover shoot, for our special Anniversary Issue!

Celebrating 8th Anniversary

NIMISH DUBEY One of the most well known names in tech blogging, Nimish is a well respected name for his take on technology and gadgets. He describes himself on his Twitter handle as “I write on technology, books, music and sport. And I love it.” Perhaps the shortest and best way to capture him!

AKASH DAS Akashendu Das, popularly known as Akash Das, is the only Indian photographer to be featured in the Limca book of records. No wonder then, that we had him write a special write-up for our regular "Shutterbug" section for photographers, which will surely enlighten all you budding photographers out there. In the Fall of 2011, his work was showcased across European Galleries in Paris, Hamburg and Brussels. He extensively travels to Kenya and Tanzania to shoot African wildlife.

TUSHAR KANWAR A self-confessed gizmo-holic, Tushar Kanwar is a Bangalore-based technology freelancer, and has contributed to leading Indian technology journals and mainstream publications for the past 14 years.

ROBERT J. HALL Robert J. Hall is president of Track Your Truck, a leader in GPS vehicle tracking systems and software for small and midsized companies. He writes on related subjects for leading publications and portals all over the world, and has been one of our contributors for quite a while.

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Publisher & Chief Editor RAMESH SOMANI EDITORIAL Deputy Editor Chaitanya Tapase (editdesk@exhibit.co.in) Editor - exhibitmag.com & Malik Sumrani (editorial@exhibit.co.in) Social Media Manager Content Team Garvita Sharma (edit-team@exhibit.co.in) Naqiya Potia (edit@exhibit.co.in) Contributing Editors Christophe Brisset, Ipsit Roy, Ronnie Ganguly, Om Malik, Sanjoy Alexander, Tom Clark, Akash Das, Tushar Kanwar, Nimish Dubey Consulting Editor N.K. Goyal (Govt. of India - Chairman, Emeritus TEMA)

ART & DESIGN Art Director Sakshi Somani (sakshi@exhibit.co.in) Graphic Designer Dimpy Gandhi (design@exhibit.co.in) Web Development & Sujit Mourya (sujit@exhibit.co.in) Social Media & (sm@exhibit.co.in)

BUSINESS Head - Content & Sales Abhishek Singh (abhishek@exhibit.co.in) Manager - Ad Sales Aneesha Kochar (media@exhibit.co.in) Asst Manager - Adv Sales Tulika Rana (advt@exhibit.co.in) Manager - Outdoor Nirav Parekh (outdoor@exhibit.co.in) Sr. Mktg Exe - Outdoor Rakesh Sharma, Atul Sachdev Events Co-Ordinator Akshay Agarwal (btl@exhibit.co.in)

ACCOUNTS & HR HR Manager Shraddha Purohit (hr@exhibit.co.in) Accounts Manager Abhijeet Sawant (finance@exhibit.co.in) Senior Accounts Exe Mithun Gupta

SUBSCRIPTION [East & West] [North & South] Manita Thakkar Akshita Shraddha Kamble 09833122253 (022) 26740174 - 77 subscription@exhibit.co.in

CIRCULATION Circulation Manager Parag Kathade - 8055702800 Circulation Exe [West] Mahesh Nene (circulation@exhibit.co.in) Circulation (Delhi) Dinesh Kumar - 9891053771 Manager - MiStore.in Rakesh Biswas rakesh@exhibit.co.in Sr. Executive - MiStore.in Anshu Singh - 9833122253 vendor@mistore.in

MUMBAI Exhibit Technologies Pvt. Ltd. Suite No. 811, Crystal Paradise, 8th Floor, Off Veera Desai Rd, Opp Skoda Showroom, Andheri (W), Mumbai 400053. 022 - 26740174 - 77

NEW DELHI Exhibit Technologies C/o - Infobiz (Suit No-8), B-1, Aggarwal Bhavan, Ground Floor, Near Ansal Tower, Nehru Place. New Delhi - 110019.

KOLKATA 33/1 NS Road, Room No. 111, Ground Floor, Marshall House Kolkata - 700 001.

The publishers apologetically announce that they cannot be liable incase of any errors and/or omissions in the publication. The content, opinions and views in the magazine are not necessarily those of the publishers. Readers are requested to cross check from specialists before acting on the information which are mainly targeted for general use and may not be apt for the readers’ circumstances. The ownership of trademarks is acknowledged. Edited, published, printed & owned by Ramesh Somani for Exhibit Technologies Pvt. Ltd., “Diamond Chambers” Block - II, Floor 9, Unit - 9I, 4 Chowringee Lane, Kolkata - 700016. Printed at CDC Printers Pvt. Ltd., Tangra Industrial Estate - II, 45 Rabrindranath Chowdhary Rd, Kolkata - 700015. Place of publication - 3A, Auckland Square, Kolkata - 700017.

DISTRIBUTED IN INDIA, USA, UK & DUBAI

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Not in the picture: Tulika, Christopher, Ipsit, Parag, Samuel, Abhishek, Rakesh, Mithun, Akshita, Shradha, Mahesh, Dinesh.

From left to right: Sujit, Abhijeet, Naqiya, Aneesha, Chaitanya, Dimpy, Malik, Chief ED - Ramesh Somani, Sakshi, Shraddha, Manita, Garvita, Anshu, Nirav

Photographer: Kaustub Kamble

Location: Our Office Terrace in Mumbai

Best Of

TEST DRIVE

The Past

First impressions

FASTER AND FURIOUSER The Lamborghini Gallardo LP 560-4

With the launch of an upscale showroom in Mumbai in April this year, Lamborghini has signalled its interest in our land like never before. Naturally we were keen to test drive the mean machine on Mumbai’s roads to find out how it can fare in a terrain which is laced with potholes and traffic problems are found everywhere. When it came to our testing arena, the Yellow Beauty really took our breaths away with its mean looks and chiselled shape. The stance of this super car is so enticing, that you feel like jumping into the driver’s seat and get a 1st hand experience of what an F1 driver might feel like. The entire build of the car does resemble a F1 car with its short height and carbon fibre body with ceramic brakes. Completely designed and produced in their Headquarters at Sant’ Agata Bolognese, in Northeastern Italy, the beauties from Lamborghini’s stables are truly aweinspiring. The coupe model that we got for our test ride was no exception, with people gawking and drooling at the beauty wherever we took it.

A quick recap of some of our exclusive Faster and Furiouser - The BIG stories... Lamborgini Gallardo LP 560-4 June 2012

was one of those times “Impossible”This Gamma-Ray Lens …made possible

What is an Appilionaire? Well, to make it really simple, it’s all in the math. Apps + Millionaire = Appilionaire! Not too long ago, coders were not regarded as anything but people who could millions of lines of code to satisfy their program managers and/ or application owners. But, as the Apps on mobile platforms have grown over time, we’ve seen a constant demand for these coders who are now enjoying the attention, fame – and of course, the money that comes with it! The term ‘Appilionaire’ was coined by Chris Stevens, whose book by the same name tries to capture the app culture in all its glory. We have similarly looked far and wide to come out with the hottest apps around the world, which have generated lots of ‘moolah’ for their developers. Coders are now just not burning their fingers writing code to please others, they are doing it to laugh all the way to the bank! What’s so special about apps millionaires? First, apps have drawn a lot of press because getting rich off the back of an app seems like a cake walk. But also, the Apple brand gives the apps scene the imprimatur of success. Apps are wrapped in Apple’s packaging even if they happen to be Android apps, at least in public perception. We expect apps to do great business. In reality it’s the most competitive software market on the planet, though that does not deter many people. Such contradictions run deep in the curious culture of apps developers. Apps attract a wide variety of people, often playing out an idea in a business where the barrier to entry is effort and ingenuity. Apps are a new domain of individual capitalism. The investment is as much yourself as it is the few thousand you scrape together from friends and family.

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Jimmy Wales

Evan Sharp, B

Dick Costo

So, without further ado- let’s take a look at these APPILIONAIRE’s..

Phil Libin

Jack Dorsey

MEET THE APPILIONAIRES

when all automobile lovers at Exhibit had the time of their life reviewing the Lamborgini Gallardo. A speed demon indeed, this car pretty much redefined the concept of "Riding in Style" in India. Without a doubt, one of the most memorable articles from last year.

Mark Pincus

Meet The Applionaries - July 2012

Andrew Mason

An article truly focused on the best in the app world and how a simple gaming idea was turned into a billion dollar venture. From Instagram to Paper Toss, this wonderful article covered the app industry like never before. It was all about the big bucks in this one!

hey have been there and done that. Before you divert yo are talking about the techies across the globe who have simple inventions, they have contributed a lot towards m these techies have given us tech-tools that make our eve graphs too. They were not born leaders but have reached products a huge success. They are young, dynamic and the technosp

MEET THE SASSY & SULTRY – Shruti Hassan

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Haasan

Cover Outfit By-thSTELLA MCCARTNEY Celebrating Anniversary Denim &Waist8Coat-By ZARA

Photographer: Rohan Shreshta Make-up & Hair Designer: Bianca Louzado Stylist: Anisha Jain

In our special coverage, we talk about successful 10 faces across the a short span of their cyberspace existence. The names on our chart i popular social networks, apps, software and various other tech-prod Even though she doesn’t like to be known as the Kolaveri girl right now, Shruti Hassan, the daughter of the legendary Kamal Hassan, does recognize the value that song has added to her life. Apart from that her life is usually filled with working on various Film projects, plus also deciding which ones are worth doing. She is quite a techie at core and is not baffled with any kind of questions you throw at her.

Meet The Sassy & Sultry Shruti Hassan - July 2012

It is not every day that you get to interact an individual as versatile as Shruti Hassan. The glamorous diva not only graced our cover but also shared her views on technology in general. We bet you did not know that she is into console gaming! Yes, this pretty dame loves to play games on XBOX 360 and PS 3.

ANIMATION INDUSTRY

A COOL BILLION DOLLAR INDUSTRY ANIMATION GROWS UP IN INDIA...

A Cool Billion Dollar Industry. Animation Grows Up In India - July 2012

One of the best industries we covered last year, and without a doubt the most booming one was the Animation industry. The story covered the animated film industry, comparison with global giants and some inputs from Avinash Patil.

The Animation Industry has done extremely well for itself in the past few years, especially when you consider the amount of animated movies that Hollywood has produced in the past 5 years, which have done so well even commercially. The best of the lot was, of course, the Toy Story series, which broke all kinds of records in the box office- giving the makers a big grin owing to huge pay-outs. So, what is about an animated character that is so appealing? What really wins over an audience when they are watching some sketches in motion? For one thing, these ‘sketches’ are getting more and more realistic. Especially with the advent of tools that lets designers and programmers work on 3D scales. With software’s like Maya and Max 3D, there has been a marked increase in the actual effects of the visuals that you see on the big screen.

cover story

WATCH OUT FOR

Ben Silbermann

HOW IT ALL BEGAN The first stop-motion was made by Dadasheb Phalke in the silent era. The first animated films from India were produced in the 1930s. Subsequently, in the 1950s, a Cartoon Film Unit was set up at the state-run Films Division to produce animation films. "Ek Anek Aur Ekta", a short traditionally animated short educational film was released in 1974 from Doordarshan's Film Division. Doordarshan is a government run public television service in India. The film is presented as a fable meant to teach children the value of unity. After its success, more shorts were produced by Doordarshan. This was the first time that original animated films from India were broadcast on national television in Hindi. The first Indian animated television series is Ghayab Aaya, aired

in 1986 and directed by Suddhasattwa Basu. The First Indian 3D + VFX was done for television series "CAPTAIN VYOM" by MAYA ENTERTAINMENT LTD. The first Indian 3D animated film is Roadside Romeo,

THE CURRENT MARKET SCENARIO

which was a joint venture between Yash Raj Films and the Indian division of the Walt Disney Company. It was written and directed by Jugal Hansraj.

The Indian animation industry was estimated at $354 million in 2006 and was forecast to reach $869 million by 2010. Animation in India is currently riding on two key factors - a large base of highly skilled labour, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government's role in supporting the animation industry, and producing original content locally. In 2009, the state of the animation industry in India, was growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion by 2015.

Some of the other estimates of the NASSCOM report on animation indicate the following: The global entertainment market will generate a demand for animation production services of the order of US$ 37 billion by 2003. In the non-entertainment segment the demand for animation production services will touch US$ 14.7 billion by 2015. The global film/TV program production market will create a US $ 17.5 billion revenue opportunity for animation production houses. The Indian gaming industry was estimated at nearly $48 million in 2006 and is expected to cross $424 million by 2010. Pune, is competing with Hyderabad and Mumbai to be the country's animation hub. With the sector facing severe human resources shortage, more and more studios are increasingly

venturing into animation training. Chetan Deshmukh, an animator and special effects expert, recently shifted his base to Pune from US. He has worked on Hollywood movies like Chicago and Shanghai Knights. The Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA), a premier body of industries in and around Pune region has launched a programme to catapult Pune as a global hub for animation and gaming. It has recently formed a group of professionals, training institutes and celebrities to implement the initiative, with filmmaker Amol Palekar as their brand ambassador.

...SOME CRITICISM ALONG THE WAY Professor IS Mathur, founder of National Institute of Design’s

animation programme back in the mid-1960s, said, “This is a part of a shift from value-based education to need-based education”, gripping the country’s education sector, terming it “intellectual colonization.” Mathur was delivering a lecture titled “History of Animation Education at NID and beyond” in the first day of NID’s biennial International Animation Festival, Chitrakatha 2011.

animation production rose to about US$ 45 billion in 2002.

COMpARISON WITH THE GLOBAL SCENARIO The total global animation production figures, according to the NASSCOM Animation report, range between US$ 16-31.5 billion for the year 2000. Statistics for 2001 stand anywhere between US$ 25 billion and US$ 38 billion. Analysts estimate that the global

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Pete Cashmore

Global Techies To Watch Out For - June 2012

A list dominated by those from USA, where else would you find Jimmy Wales, Pete Cashmore and Mark Pincus in the same list apart from the techies worth watching out for. Some of these lads are heavily dedicated when it came to work while other's had some luck to back their million dollar companies.

Drew Houston Arash Ferdowsi

Kevin Systrom, Mike Krieger

olo

REN NG

Are you a techie? If not, do you just like to show off your latest gadgets? Tech Zone will let you experience new Gagdets in the market! It was a great experience to have met all EXHIBIT fans at 'TECH ZONE', a new engagement activity started by us and we covered all the premium malls in Mumbai last Month - All Weekends we were Busy . It will be Great to see some more fans winning cool prizes like headphones and other gadgets at EXHIBIT Tech Zone this month too. So come well fed with 'tech-know-logy' and you shall win some exciting prizes! See you at Tech Zone, where tech meets lifestyle!To Know More When and where Log on to www.exhibitmag.com/events

our minds to something else, let’s spill the beans. We not given us the taste of Apple but yes, with their making our lives simpler. Be it entertainment or work, eryday lives easy and boost up our entertainment d this position with their hard work and making their phere rulers of tomorrow.

e globe who have made their presence felt within include the founders and co-founders some of the ducts. 51 I EXHIBIT I JUNE 2012

sHuTTeRBug

Who is Li Wei?

is a contemporary artist from Beijing, China. His work often depicts him in apparently gravity-defying situations. Wei started off his performance series, Mirroring, and later on took off attention with his Falls series which shows the artist with his head and chest embedded into the ground. His work is a mixture of performance art and photography that creates illusions of a sometimes dangerous reality. Wei's works have been published on the cover of the following magazines: Flash Art, Work, Magazin-Frankfurter Rundschau, Out of the Red, Zoom, Juliet, Contemporary, Theater Forum, NY Arts, Fine Arts Literature, Lapiz and Arte Al Limite.

Li’s Mirror series:

Li Wei began with the performance series “Mirroring” in 2000. In a mirror about a yard wide he cut a hole for his head. The mirror, propped by his hands, can be seen in many photos documenting the performances in private places but also in many public ones in China and abroad. Long shots show the observers as well as their surroundings mirrored round the performer’s head. Close-ups are more striking in excluding the mirror’s rim and the artist’s body. Li’s head seems to hover, be it in the midst of a crowd of observers, in a gully

between buildings, in the sky or on glittering water. “The mirror turns concrete reality into an immaterial image by establishing new relationships between things. The process mirrors that of imagination, since we are always putting single impressions together to form an imaginary reality. Insofar as my head is stuck in the middle of this reflection one of the important functions of contemporary art becomes evident: it is unsettling – like this performance – and questions our everyday habits of perception. We see ourselves and also the surrounding reality anew.”

Li’s FaLL series:

One of his most effective series of performances has been his “Falls”, begun in 2002. Photos show the artist with his head and chest embedded in the asphalt of a street, the roof of a ruined house or the ice of a lake with his legs pointing up to the sky. “No, these images are not computer montages,” the artist tells us. sometimes he worked with the help of props in the literal sense of the word. But for him the main thing was physical exertion, the experience – be it brief – of keeping a posture up and of feeling the absurdity of the situation through his own body. “If you picture someone falling to earth from another planet… it would really be no soft landing

in the sense of a happy moment, whether the landing were in China or in another part of the world: It’s crazy what we do to one another. And this feeling of having fallen headfirst into something and of having nothing firm under the feet is familiar to everyone. One doesn’t have to fall from another planet to feel it.”

Li’s Work oF art:

Li Wei's art is a difficult process. In pieces such as “Li wei Falls to the Ice Hole,” his head is planted and unseen, while his body remains rigid and upright. These photos are shocking and make the viewer puzzle over their achievement. Wei has a knack for creating catalytic art that awes and intrigues people fortunate enough to come across it. Many of Wei's photos have layered meanings, demonstrating various aspects of Chinese society. In “Li Wei's Body of Art” by Julie segraves, Wei comments on his “Falls” series, in which he demonstrates the shock of societal progression. Many of Li Wei’s works are done through the usage of mirrors. The mirror would usually contain a hole in the middle for Li Wei to insert his head. With this technique Li Wei is able to create an “illusory superimpositions and fusions.” Within the Chinese culture the mirror possesses a great symbolic meaning. The mirror

is an indicator of truth, allowing people to look at themselves and look at the mistakes they have made in life. Furthermore, there is a Chinese proverb that says “take history as a mirror”, which means that things that occurred throughout history will occur again and it is essential for individuals to recognize mistakes made from people in the past and react differently when similar issues come up again. Li Wei's art may seem humorous but they address wide range of topics from gender relations to politics. By creating art through mirror’s Li Wei has been able to express his personal thoughts, experiences and address some social issues that occur in our daily lives. Wei has been able to challenge the public audience's perception of 'reality' and 'truth' with his work. The actual shootout for his artwork takes about one or two hours but the preparation time is much longer. Wei could be inspired with an idea, an image in his head he wants to enact in real life, but it can take many months until he actual puts his idea into reality. Moreover, Wei hopes that he can one day shoot on the moon with a rocket. Li Wei's goal is to "make everything impossible possible”.

Impossible Photography – by Li Wei

Team Exhibit Brands Wanting to Associate with us on the same Can surely touch base with us at Akshay Agarwal - btl@exhibit.co.in +91 8976317380

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ceLeB TaLK success diary

Chic Stylish and Simply Stunning

Malaika Arora Khan

Chic Stylish And Simply Stunning Malaika Arora Khan - September 2012

Won't you be excited if you had the extremely sexy Malaika Arora Khan gracing the cover? That month, we were indeed buzzing and extremely excited. She took us back to her anchoring days, turning into a mother and a style icon!

•Journey in the Industry:

Oomph! Is not the only factor that describes this flawless beauty with brains. She has a multiple personality where she plays every role perfectly, whether personal or professional. She is sensual, svelte and exudes style wherever she goes. And of course, She is the Anarkali of millions of hearts worldwide!

The journey has been amazing. it’s been a great ride; a rollercoaster ride of course. There have been ups and downs, but it has also been a lot of fun. it has been very exhilarating and interesting. i’ve also had the opportunity to meet many amazing people.

•On being the queen of item numbers:

We are talking about the reigning item girl of B-Town, Malaika Arora Khan. We already know a lot about her and she needs no description but there is a side to her we didn’t know! She is tech savvy and likes keeping up with the times.

That is not something that i have really planned. all the songs i have done are something that i had wanted to do. and you can’t really plan these things. i am very picky and choosey so as and when something appeals to me, only then would do it

Exhibit, in a candid chat with the star, finds out much more about her than meets the eye.

•VJ, Acting, Modeling or Dancing: i enjoy all of them. all of them have been a lot fun. i’ve not done a lot of acting though

•On fitness: There is my yoga class. also i live a very healthy lifestyle. i’m particular about that.

•‘Munni’ on screen and ‘Mommy’ off screen? How do you strike that balance? First both are different personas. i don’t bring my on screen characters home. When i’m in mommy mode then i’m in full on mommy mode and when i’m in Munni mode as you’ll call it then i’m in my character. i enjoy both of them tremendously, but i keep them separate. i don’t let it overlap or mix. One knows where to draw the line

HOW TO

50 I EXHIBIT I SEPTEMBER 2012

Tracks, Races & People Behind F1 October 2012

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F1, as it is popularly known, exudes thrill, anticipation, speed, adventure and risk! It is a sport for the courageous and recreation for the bold. Over the years, it has grown to be one of the most popular sports in the world. It appeals to the masses to the level that many of us dream to be in that seat and race away to victory!

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TRACKS , RACES & PEOPLE BEHIND F1

Every year we welcome the F1 season with great gusto. With the biggest news being the debut of the Indian Grand Prix, how could have we missed that out. Especially, when the issue is an F1 special. Colourful design and some in-depth information about the F1 world was the core of this article. ilt on

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HOW TO BE AN F1 DRIVER WITHOUT THE PAINS

51 I EXHIBIT I SEPTEMBER 2012

F1 WORLD

With F1 finally coming to India, the country will undoubtedly be swept by the motor racing frenzy that usually surrounds the sport. We bring to you not just the various Tracks and Races - but also the people behind F1. This season has been highly unpredictable and it might just go down to the last race to see who wins it all. With Fernando Alonso leading a chasing pack that is unwilling to give up, things are surely looking hotter than ever!!

We give you some tips that can help you become that driver who enjoys thrill and fame! 1. To start karting at a young age is very important if you wish to be racing around those tracks when you grow up. Find a list of tracks in your region and go-karting! 2. Attend a racing school whether in your country or elsewhere. If you really aspire to be an F1 racer, you need training and you need to learn the basics of handling a more powerful open wheel car. 3. Move to Europe as early in life as possible. Though you can train yourself in other nations as well, There is a much greater chance of success if you get into racing in Europe. 4. Become a test driver for a Formula 1 team! It is important to learn the nuances of each track on the circuit. Then you can go on to become an F1 driver once you are confident. 5. Find funding to support your campaign. Smaller teams consider taking a driver who brings sponsorship to the team. Follow these simple steps with determination and we shall see you next season at the F1 racing around those tracks and maybe signing autographs!

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EX-With F1 finally in India, will the sport open up to young minds? n-I hope so! The inaugural Indian GP last year was a raging success and brought F1 to the forefront in India. during the week leading up to the race, it was everywhere – from primetime television to front page of newspapers. with that kind of exposure, the youth is certainly well-aware of the sport – I meet amazingly knowledgeable young fans on a daily basis. So I think we’re on the right road as far as getting young fans interested in F1 – now we have to sustain that interest and engage with them directly.

Fast & Furious - Narain Karthikeyan - October 2012 An F1 issue is unimaginable without the greatest Formula 1 driver India has ever produced - Narain Kartikeyan. He was not only on the cover but also spoke to use in great detail about the sport, the training required and lots more. Without a doubt, one of the best interviews we have had with a sportsperson till date!

EX-How would you rate the Buddh Circuit in comparison to the other international circuit and which is your favorite among all? n-Being the venue of my home GP I can’t help being a little biased, but I think BIC has loads more character compared to other new-age circuits on the calendar. A lot of work went into designing the artificial elevation changes, the blind crests and so on, and it has paid off well. The surface is incredibly smooth, actually the smoothest of any tracks that I’ve driven on till date. As for my favourites, I like oldschool fast, flowing tracks. Spa Francorchamps, Silverstone and Brands Hatch have been happy hunting grounds for me. ex-any particular F1 technology you would want to see in production cars? n-Definitely KERS is something that is feasible on a road car and will take environment-friendly hybrid tech to the next level. In fact, Mclaren’s latest supercar has a flywheel-type KERS which supplements the power produced by the engine. Although the aim in this case is giving a horsepower boost (like in Formula 1), the same benefit can be applied to make cars more efficient by using smaller engines and having some sort of a start-stop system.

Celebrating 8th Anniversary

EX-With the recent tragedy of Maria de Villota, do you think women drivers will be scared to explore F1?

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n-Accidents happen, it doesn’t matter who is behind the wheel. In Maria’s case, it was really unfortunate that she suffered such tragic fate. Yes the sport is male- dominated but that doesn’t mean we can generalise across the board. If a woman is as quick as any guy out there, she should be in Formula 1. There is some promising (woman) talent in the junior series presently and hopefully they’d be good enough to break the mould and make it to the pinnacle of the sport. EX-If not an F1 driver, what would you have been? n-Ever since I could remember, I was interested in motorsport and everything I consequently did was to achieve my aim of being a Formula 1 driver. So I haven’t really given thought to anything else. A fighter pilot comes close I think! EX-How do you as an F1 driver prepare for a race? A few insights for our readers. n-A Formula 1 driver is a top-level sportsperson, so there is nothing like short-term preparation. Conditioning is very important and it takes a lot of work inside the gym and a lot of restrain outside it. Being race fit is a full-time job since it is an extremely physicallydemanding sport. If an F1 car is being driven at its limit, a regular person would actually pass out in no time; due to the extreme g-forces the car generates which takes a massive toll on your body. during a race, our heart rate can average well over 170bpm for over 90 minutes – placing incredible demands on the cardiovascular system. And it isn’t just about being fit enough to jump in the car and drive, but drivers also need plenty of spare mental capacity to think about strategies, talk on the radio with the pits and race with other cars, all while doing 300kmph. So a lot of mental drills are a part of the fitness regime as well. So basically, being you don’t stop being a Formula 1 driver once you step out of the cockpit or even when the season is up – it is a lifestyle which you continuously lead and is just one piece of the puzzle to perform at top efficiency.

ex-even though F1 has its safety measures; it still is a dangerous yet thrilling sport. Your comments. n-Motorsport is dangerous and always will be, although safety standards have come a long way since the 80s. The last fatality in F1 was in 1994, when the great Ayrton Senna passed away at Imola. But the cars are much safer now and the circuits are being continuously upgraded to incorporate more safety measures, like better impact-absorbing barricades, larger run-off areas and so on. Irrespective though, motorsport will never be risk free – due to reasons outside our control. And to be honest, it wouldn’t be as exciting without the element of danger always being there. So it’s a fine balance, and modern-day F1 is managing it well.

As for my favourites, I like old-school fast, flowing tracks. Spa Francorchamps, Silverstone and Brands Hatch have been happy hunting grounds for me. ex-hrt-cosworth has not been performing as expected, but on whole how has your experiencing with the team been? n-The

team underwent an ownership change last year and has a solid structure in place now with some very capable and experienced people on-board, like the new Team Principal luis PérezSala and my teammate Pedro de la Rosa. So things have definitely been changing for the better ever since. Saul (ruiz de Marco, HrT F1 CEO) has a very good approach to what F1 should be, and has applied entrepreneurship experience to the team which has led to better things. The car has improved a lot since last year and we know it is impossible to change things in F1 overnight; we have certainly taken strides in the right direction.

EX-Any upcoming Indian drivers you have spotted from the Indian Circuit for F1? n-There are lots of talented young drivers but they still need

some time – the problem is the infrastructure which has been lacking all these years, and that’s the reason it took me a long time to get to F1. But now we have a Formula 1 circuit, and some good championships like the MrF F2000 with cutting-edge technology to prepare our drivers for Europe – so hopefully we’ll see some young drivers up there in a couple of years’ time.

EX-Next year will mark your 20th in competitive racing. What’s the secret of your longevity? n-Even though I started quite late compared to my counterparts in Europe, I never gave up. Considering we had very little by the way of motorsport in our country, it was definitely an unconventional dream to race in Formula 1. Understandably, I failed to realise what an uphill task it was at the time and a more concrete picture emerged only when I started racing in Europe. A lot of hard work and perseverance, coupled with absolute self-belief and the unwavering support of the Tata Group has been instrumental in achieving this. ex-What are your plans post-retirement? n-Honestly I haven’t thought so far ahead yet, as long as I am competitive I would like to race. After that, I’d like to contribute something to the sport that has given so much to me, so we’ll see how it goes. EX-Is Social Media a good way to communicate between teams/drivers and their millions of fans the world over? n-Certainly! I think it’s a great way to interact with your fans directly, doing away with the traditional communication channels. And the best part is that it is a two-way street – you get to know what they think as well. ex-your personal favorite driver/team of all time. n-Aryton Senna and the old lotus team from Colin Chapman’s days. ex-Current favorite this season. n-Fernando Alonso. 109 I EXHIBIT I OCTOBER 2012

25 I EXHIBIT I MAY 2013

CELLENCE

TWEETY PIE! Twitter Headquarters

inevitable’attitude. Because everything they do with this site has always shown the consistency in meeting the current scenarios and mindsets.

THE JOURNEY BEGINS The full version of this interesting website was introduced publicly on July 15, 2006. Later in the year, in October, Biz Stone, Evan Williams, Dorsey, formed Obvious Corporation by acquiring Odeo, which included Odeo.com and Twitter.com. Only in April 2007 did the company see proper dawn after a flickering light of the night. Then there was no looking back for the site. The growth wasn’t phenomenal at first but twitter became a recognised and admired site globally especially after ‘SOUTH BY SOUTH WEST INTERACTIVE (SXSWi)’ conference held in 2007. It was very well received at the conference and the presence of two 60 inch plasma screens on which twitter could be used, intrigued conference-goers. Twitter gained huge popularity through this and grew bigger. But better? Better was not until August 2010 when Adam Bain was appointed the president of revenue. And on September 14, 2010, Twitter launched a redesigned site which included a new logo!

THE EVOLUTION The company went through a lot of changes from 2008 to 2012 and hence, today it stands as still a fresh experience. There is no stagnancy in its operations. Dorsey, the then CEO of twitter is now chairman of the board. The place of CEO was taken over by Williams on October 16, 2008. More changes took place on October 4, 2010 when Dick Costolo, formerly the COO of Twitter, became CEO. William was to stay in the company and focus on product strategy. Dorsey rejoined as executive chairman in March 2011. He was focussing on product development. He is a busy man! With being CEO at Square and executive chairman at Twitter, he is one man who certainly knows how to manage time without compromising on the quality of work And lately in October 2012, Google executive Matt Derella joined the bandwagon as Director of Business Agency Development. This was a lot of change in a short span but turned out to be a good one. There is a difference between taking risks and being rash. The former leads to adventure and spontaneity while the latter leads to accidents! But Dorsey knew well how to drive his way to success by making impulsive changes and taking calculated risks.

hen you find something nice and sweet, all you need to do is switch on your laptop and tweet! Cheesy? No it isn’t. The story behind the gigantic fame of this social broadcasting site is a product of creativity, intelligence and right amount of research. These ingredients teamed with management skills made its success inevitable. The success of this brand is beyond 140 characters for us to write in! Let us see how‘TWITTER’ was born and how it evolved into the topmost social networking site leaving others behind.

THE VISION Twitter was originated by the board members of the podcasting company named Odeo. The idea of an individual using an SMS service to communicate with a small group was the main focus of their

discussion, The original name of the now famously known ‘twitter’ was supposed to be twttr. The project started on March 21, 2006. Later it was named ‘twitter’ which can be defined as 'a short burst of inconsequential information,' and also as is known, is 'chirps from birds'. This definition went along well with the whole idea and hence the name was apt! So is it like a Facebook? How was it made and what exactly was so unique about this networking site than the rest? Why does twitter stand out and is not considered in the league of other networking sites? The answer to all of this is simple. It mainly focuses on expressing yourself in just 140 characters! More expression in lesser words. Besides this, it is more on the lines of broadcast networking and cluster networking rather than social or mass networking per se. We shall now get to know more on this site and see how it evolved. Also we shall analyse its future and what all will be required to sustain it in the long run.

Twitter as looks to the end user is a simple networking site where you follow people you like and where you make efforts to be followed. You utilise those 140 characters to your best and you like it if your posts are retweeted or made as favourites. But to conceptualise all this and get the site to this level of fame was not an overnight activity. It went through its share of revamping and constantly thriving to make the site look better and feel better. To keep it up with the times, it needed a team which was up on its toes with the thinking caps on, 24x7. Also, managing the site is no joke here. All humans have the capability to produce ideas but executors are few. Those who execute also need to maintain and evolve and supply according to demands. Only when all of this is in place can a website such as twitter run successfully and with continuous growth. The digital world is very demanding and challenging. It is the big thing already and there is no stopping to the virtual world. The main soul of twitter has been its attitude which is the‘change is

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Another marked change in Twitter has been its logo. The logo is the identity of a brand. The logo is an important part of branding for any company. A logo is apparently supposed to remain the same for long periods of time to ensure an imprint of the brand in people’s minds. But Twitter being unconventional in following business rules and showing the world that a business is all about changing with changing trends, has defined a new way of branding through dynamism. The bird logo is now the main symbol for twitter. From 2006-2010 the logo remained a simple name ‘twitter’ in the colour blue. After the first redesign, the logo underwent a change but only a slight one with addition of the bird next to ‘twitter’. The current logo, the ‘twitter bird’ has been around since June 5, 2012. This bird became the only symbol for twitter without any word or letter of the alphabet required to emphasise it. This is a lot of evolution for a brand and in a span so less, it is commendable to see the changes giving back good results. We all know the blue bird keeps our tweets coming!

Best Smartphone of 2012

Apple iPhone 5

2012

The folks from Cupertino waited till the last quarter (as they always do!) to announce their latest iPhone. Yes, it is the thinnest iPhone ever, and the lightest, and possibly the best. But guess what, it’s also the tallest – for the first time Apple decided to change the screen size from 3.5” to 4” – making the phone taller, though not wider. This means a slightly strange resolution of 640x1136 pixels, but that’s still 326 ppi- a beautiful display which is found rarely in other phones. The iOS 6 came in with loads of improvements, but the Maps app failed to impress. The A6 process has been powerful to impress, along-with the triplecore PowerVR SGX GPU. The camera has cooler features like stitch panorama, and an ever-growing app store which is not easy to match.

Providing a categorical distribution of the best gadgets in the year that was about to end, this article provided not only names but also threw some light on the high end specs of each gadget. A complete guide in short.

HTC One X+

Samsung Galaxy S III

The 64 GB variant of the One X+ has only recently rolled into India, at a slightly high price tag of ` 40,190/-.But don’t be shocked, as the quality of build, the specs, the features and the performance – all deliver the goods as promised. And even beyond. The original One X left a disappointed taste after continuous use on it left to slight jitters and stutters, along-with a feeling of being underwhelmed with all the power. But the One X+ has not only improved all of that, it has certainly made full use of the quad-core CPU’s with the 1GB RAM fine-tuned with Sense UI’s latest version. Jelly Bean is the icing on this lovely cake, which matches the best smartphones out there and beats most on benchmarks and impresses with its beautifully crafted body and impressive feature set.

Sammy fans had enough reasons to rejoice as the successor to the hugely popular Galaxy S II was not only a more powerful device, it also had cool new features that no one in the competition had. Yes, the ‘designed for humans’ campaign wasn’t great thinking from the Koreans, but it did catch your attention. The splendid Super AMOLED display on the 4.8” Corning Gorilla Glass 2 screen was amazing, and the quad-core 1.4 GHz Cortex-A9 was blowing away the competition in benchmarks. Plus, with the ‘nature’ inspired features and enough gesture driven custom actions left no one wanting anything more from the flagship smartphone. With Jelly Bean starting to roll out on all S III’s around the globe, things are only set to get better as Samsung will regain its position as the top smartphone maker in the world.

LG Optimus G

It’s that time of the year again, when we sit and take a good hard look back at the year that was. Some great gadgets were released this year and we are expecting a heated battle to take place in each of the categories to see who comes out on top! So, browse through our nominees and make up your mind. Your votes will eventually decide the winners in each of these categories. Make your vote count, contest open till 31st Jan 2013

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Nokia Windows phones haven’t really made that big an impact to trouble Android and iOS devices, but the Windows Phone 8 series might be a game changer. The Lumia 920 is the latest flagship from Nokia, and the Finnish giants sure must be hoping for a turn-around in their fortunes in the time to come. The ‘tile’ interface is the only one that looks different from the Android and iOS lot, but is not as customizable as Android nor as App filled as the iOS world. The camera performance, however, is simply superb – especially in low light conditions, where it can capture more light than even what we can see with our eye! The Maps app is integrated with Augmented Reality, plus the live tiles on the homescreen are now re-sizeable. All of this is viewed on a gorgeous 4.5” PureMotion HD+ ClearBlack display with a high pixel density of 332 ppi.

Nokia Lumia 920

FIVE DAYS.. TECH TIPS(Y)! Ever wondered how important tech can be to make and errr... break bonds??!! We shall show you some Do’s to get rid of that nagging boyfriend. Well, these can also be considered Don’t’s for those who don’t want to lose him! Now think of what can be the most annoying thing a partner can do to you? Give him back the same! Let us elaborate. Does he keep a check on you? We shall tell you what can be the most annoying thing technologically that will make him go berserk.

MCP’s ego? Its time to take that little scooty out on a ride. Vroooom vroooom... crash! Ooops! Did you just ram into that beloved car of his? Did you? He hears it and here he is standing with a sullen face looking at the damage. We can see tears dwelling up in his eyes and your lips curving into a sheepish smile. ‘oops! Sorry dahling! I always knew scooty wasn’t my thing. I don’t think women know how to drive a scooty either.’ Aaaah! There goes his weekend for a royal toss! And you aren’t sorry. Are you?!

DAY 4: DAY 1: You have that gadget you cant live without and that will be your partner in crime for this. Your mobile phone! Yes! It is time to become a nag queen and a spy. Use that whatsapp or blackberry messenger to pester him the whole day with cheesy and spying statements, especially when he has gone for that important meeting with his boss! He changes the sound mode to silent? Even better! So when he does see your messages, its time to nag him to death by using your powerful interrogation skills! That is going to irritate his peaceful mood to a fiery rage. Little devil, aren’t you! When he nags you or calls you up more than you can be okay with, it is time to use that important mode in your phone called the ’airplane mode’. And when you do switch it back to the normal mode in the night, you will dance to ‘somebody that I used to know’ after seeing an inbox full of questions! Call him up and say ‘honey, you know how bad I am at tech! The phone accidentally went into some mode which I didn’t even know the name of!’ Ya right! This will push him off limits and he wont really talk to you at least for a day! Phew!

DAY 2: Now, does his habit of always watching the big game annoy you? Wouldn’t you want to watch those emotional daily soaps the whole day? Here is your chance! So you know the big game is approaching. It is time to let your satellite TV come to your rescue. DO NOT PAY FOR THAT SPORTS CHANNEL. He comes home, sits down on the couch and without even asking you what you would like to watch, switches to channel number 7. Sheeeeesh! Where did the channel disappear! We know who is standing there in the kitchen and giggling away to glory! And we ain’t telling anybody!

DAY 3: What about his love for his car! His beloved! His heart and soul. He doesn’t let you drive it and asks you to just drive that scooty because that is for girls and women cant drive. How chauvinistic! Want to kill that

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A micro - blogging site goes from a mere experiment to a multi - million dollar venture, wouldn't you be curious? This story in December gave answers to several of our curious users on how this business idea coined in a playground went BIG.

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BEST GADGETS OF Best Gadgets Of 2012 - December 2012

Tweety Pie - December 2012

He loves his laptop. He just does everything on it. Important work files, movies, social networking, et all. He literally sleeps next to it. Annoying? We thought so! So, he isn’t around and your fingers are itching already. No time to waste. Switch it on! It is time for cleanup! Reformat his lappy. Sounds evil does it? Get that operating system installation CD and you are ready to go. We would say please DO FORGET to backup the files. Insert that CD and follow the instructions and spend an hour listening to your favourite music. Some loud music will deafen you when he arrives. An hour goes by and here he is all eager to jump onto his laptop and work. Wait a minute, where are all his important files? “Oooops! Sweetheart, I wanted to surprise you with windows XP reformatted on your laptop!” “alright, where are all my files. Give me the back up CD or pen drive love”............. “are we supposed to do a back up before reformatting? Ooooooooooops!” He fainted before you finished this sentence. Put the headphones back again and listen to ‘what goes around, comes back around’ by Justin Timberlake, since what you did is going to come back in the form of some really loud noises from his mouth when he gets up! Mission accomplished!

DAY 5: He loves his BOSE music system and wouldn’t give that up for another one, no matter what. But seems like he has been trying to fix the right woofer since weeks ‘cause it doesn’t play. This system has been with him for too long to part ways with. And stingy as he is, he will not give it for repair either! He has gone out and is expected back in an hour. Will you not want to show your electronic skills to him? It is time to fix it! He comes back and you are winding up with some tools in your hand. Impressive! A screw driver and two wires. You give that awwww-so-sweet smile to him. He starts his music system with excitement. Expecting ‘nothings gonna change my love for you’ to play, out comes a ‘blah’! “I say honey, this left woofer has become useless. I am sure I fixed it”. “LEFT WOOFER”. Here he has fainted again. You are such a devil aren’t you! Finally he bids you good bye saying “honey, its not you, its me. Maybe I am too demanding. You are a beautiful woman, but maybe not intelligent enough”. You walk away with a Cheshire smile thinking to yourself “wanna bet?”

This was the same smartphone that led to the speculation that the next Google Nexus device will be made by LG. But, it seemed that LG had already made the right moves a lot earlier, as it dawned to the world that LG had already become the 3rd largest smartphone maker in the world. The 4.7” True HD-IPS LCD screen is just awesome, with a quite high pixel density of 318 ppi, ensuring you can read the smallest text clearly and enjoy the best HD multimedia. The quad-core 1.5 GHz is ably supported with 2 GB of RAM which is 1 more than the rest of the droids in this range. With planned upgrades to Jelly Bean this device has certainly has got all what it takes to be a winner. Oh, did we mention it has a superb 13MP camera? As well as every cool feature that you’d want from a modern smartphone? Oh yes, it’s simply superb.

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How To Lose A Guy In 5 Days - December 2012

If there could be a movie that teaches "How To Lose A Guy in 10 Days" why couldn't technology how to lose one in 5? This fun "How To" gave some in - depth knowledge about what annoys a guy or what may just push him off the edge.

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Celebrating 8th Anniversary 126 II EXHIBIT EXHIBIT II MARCH MARCH 2013 2013 126

CLUSIVE

CES’ BIG BOSS TALKS TO Exhibit: With such a buzz created every year before CES, what is your secret behind managing your composure and still pull off such an amazing event? Gary: We have an amazingly great and competent team. Plus, we plan. Every year the International CES is more exciting, and I continue to be amazed by the 20,000 products that are launched on the show floor. I look forward to hosting the world’s largest innovation event year-around, and I view CES as one of the biggest business opportunities in the world. Exhibit: What was the footfall for CES 2013 and how does it compare to the past 5 years? Gary: Our tradeshow is independently audited every year, so we won’t know final attendance figures until the spring, but initial estimates put us at more than 150,000 industry professionals attending the 2013 International CES, which is on par with last year’s record attendance. Our average attendance over the past five years is 137,311. Exhibit: How many new international exhibitors were present in CES 2013? Gary: The International CES is truly international, with 1,300 companies (roughly 40 percent) of this year’s exhibitors having headquarters outside of the United States. Exhibit: Some tech start-ups really impressed at CES 2013, will they be driving the new innovations in the years to come? Gary: Small companies are in front for innovation. We introduced the Eureka Park TechZone at CES last year for the very reason that startup companies are the future of our industry. Eureka Park is an area of the show floor dedicated to entrepreneurs and start-up companies as an unique exhibiting opportunity to launch new products, ideas and services. Making these small companies visible to retailers, venture capitalists and manufacturers is key to the thriving success of our industry. Exhibit: How has the Management of CES ensured such high levels of participation for the event, even after all these years? Gary: We take a strategic approach to marketing and positioning the event which I describe in detail in my new book, Ninja Innovation. We also work hard to give every attendee a great experience. We also use fantastic relationships with our vendors who work their hardest to ensure success. Exhibit: We have witnessed 4K, OLED, Curved Surfaces and what not in television technology. Could you ever foresee something like this when you started? Gary: I have been talking about wall TV and immersive television for years. Yet the rapid innovations amaze me. Ultra High Definition (UHDTV) is the future of television technology. HDTV was a phenomenal success because it made DVDs look better. Ultra HD will succeed because it makes digital movies look great.

CES' Big Boss Talks To Exhibit - February 2013

We could not have hoped for a better start to 2013. Covering CES 2013, was pretty much the dessert we ate with pride. But an opportunity to interview Gary Shapiro, President, CEA surely was the icing on the cake. After all, it has to be your lucky day if you get a chance to interact with this technocrat.

Exhibit: If you had to pick a product or a brand that most people didn’t notice much at CES 2013, but you will be keeping an eye on – which one would it be? Gary: Be on the lookout for more and more coming from sensor technology. I will be keeping my eye on exhibitors in the MEMS TechZone. Exhibit: So many industry leaders and experts converge and rub shoulders together at CES. Which key - note did you find very interesting? Gary: I really enjoyed all of our keynotes this year. I thought that Dr. Paul Jacobs did an incredible job with his pre-show keynote address for Qualcomm. Panasonic, Samsung, Verizon were equally impressive. I also really enjoyed our two keynote panels: Next Generation of Innovators and Brand Matters. Exhibit: Your Personal favourite at CES Gary: All these products, exhibitors are like my children and it is hard to pick amongst your children. My favourite product would be the ultra HD, the flexible screen phone from Samsung too looked very promising. Qualcomm chips, they are also very exciting... At Eureka park, I saw a waterproofing company. These start - ups have some innovative things to offer. My was wife very excited about it. Healthcare products are making a lot of difference. I have many favourites at CES. Exhibit: Biggest game changers at CES Gary: There are 20,000 products here at CES and many of them are game changers. They may or may not succeed. When the iPod was introduced, it was not a game changer, it was an mp3 player... just designed better. The first gen mp3 player din’t get much noticed, but the 3rd generation did. Exhibit: If not Las Vegas, then which city could host CES? Gary: Only Vegas. It is the biggest city in the world and can host an event this big. It has more hotel rooms than any other city. More than 1,50,000 hotel rooms, it has 3 world class convention centres in USA, entire city is dedicated to business conventions, it has world class restaurants and it is a destination internationally, an airport which has a first class international terminal, it could only be Las Vegas Exhibit: Lastly, what are the biggest news making and game changing launches of CES 2013 according to you? Gary: While I can’t speak directly to specific products, the technology innovation at the 2013 CES was abundant. I really took note of the advancments in touch/gesture/sensor technologies, the incredible things happening in the cloud, advancements in digital health and fitness plus wireless home automation. The 2013 CES was the largest app event in the world, and it was great to see the continued growth of connected videos and tablets replacing other screens.

ERnST LEITz I SEnIOR [1843-1920]

Once photographing meant a large box camera on a tripod, shifting film plate after each shot - and working with a dark cloth over your head and the camera.

Ernst Leitz I becomes partner in the factory "Optical Institute" [founded 1849 by Carl Kellner to produce optical microscopes] with its twelve employees in 1865 together with the widow of the original founder and her husband, Friedrich Behltle (an apprentice of Kellner who married the widow after Kellner died in 1855 of Tuberculosis at age 29).

But then something happened... The Leica was extremely compact and could be fitted with a very high quality lens that enabled photographers to work in ordinary outdoor settings with available light. It was always instantly ready to capture life and action effortlessly from any angle with the photographer often able to remain unnoticed. Without the usual heavy equipment, photographs of people no longer had to be confined to stiff conventionally artistic poses.

GARY SHAPIRO PRESIDENT, CEA

The Royalty Of Photography - Leica's Success Story - January 2013

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HISTORY OF LEICA

A company takes years to build its reputation, and one such German company is Leica. It is only fair to say that not many would have heard of this amongst the Camera market crowded by Nikon's and Canon's of the world. We took a lot of pride in covering this brand.

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In 1869 he takes over the sole management and expands it under his name: Ernst Leitz Optical Industry. Twenty years later there is 120 employees and they have sold their microscope no 10.000.

"BARnACk'S CAmERA" Oskar Barnack was the manager of the Development Dept. at Leitz and designer of the Ur-Leica which he made two (possibly three) samples of in the period 1908-1923 with the purpose to test film stock for movie films. Or perhaps because he couldn't carry the traditional large plate cameras and wanted a smaller camera for him self. As early as 1905, he had the idea of reducing the format of negatives and then enlarging the photographs after they had been exposed.

The Royalty Of Photography

In any case, he learned that it could actually be turned into a new type of compact as the "rotated" film format of film was plenty sharp (the film format was 24x18mm for large cinema theater screens, and rotating the film inside the camera and doubling the area made the 24x36mm format). Another Leitz employee, Max Berek, was instrumental in developing a lens for this camera, as he developed the first 50mm f/3.5 lens as the optimum focal length for the 24 x 36mm format. Ernst Leitz II decided to put it into commercial production in 1924. Ernst Leitz made this decision on his own as all of his advisers warned him against the large risk it would involve for such a rather small company to enter the camera market.

Leica’s Success Story PECT

Aliens: Colonial Marines Published by Sega, Aliens: Colonial Marines will be a first - person shooter wherein the player dawns the role of a United States Colonial Marine. From flamethrowers to robotic sentry turrets, you can totally go crazy in this one.

Beyond: Two Souls

hotography is both an art as well as a science. It’s the artist who

This Playstation 3 game will be a lot different than any other thriller game we have encountered so far. It from will aim to sees things differently the viewfinder of his camera, but it provide answers to questions like what happens post death. Salvation maybe? A tripisto Hell? the Wecamera don’t that lets the artist capture the theHeaven scienceor behind know that for sure, yet whatever it is, it sure will be a Spooky adventure. image and showcase it to the world. Very few camera and lens

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maker companies, though, have been able to do it so well, and for so long – as Leica.

Carmageddon: Reincarnation

TO OF

If you’re not an avid photographer and haven’t heard the name of this

A Stainless Steel games creation, Carmageddon: Reincarnation would take the previous versions of the game to a are, there are millions of brand in India, then don’t despair. Chances whole new level. With several new maps, cars and more, this game would surely take a whole new people justcar likewrecking you- whoto may have certainly heard of Nikon, Canon, Fujifilm and even Panasonic cameras, but never Leica. It certainly is level. Maybe, make it look cool too.

a rather different brand from these, as it does not believe in making cameras and lenses for the masses, but only for the classes. Now, you might be wondering – what’s the point in making only high-end cameras? Or how different is Leica from the likes of Vertu – who make

Dance Dance Revolution

Dance Dance Revolution will bring in that time of the year where you “Shakeexclusive Those Hips and Point Toes”.rich? A cresmartphones forYour the filthy Well, you see, the answer is ation by Konami Corporation, the game will bring in a new mode called “TAG Play”, which willtobe similar tofully. the versus quite complicated understand mode. So, I guess it’s fair to say “Let’s Dance”.

Let’s get a few things straight, right from the beginning. Leica is a German camera-maker with a long history of camera and lens making and like most German companies they believe in perfection. But, it’s not just any kind of perfection- but more a poetic and artistic kind of perfection, which one can feel when they hold a Leica camera in their hands. But unlike most German companies- Leica was quite stubborn to change. To change to the digital format and adopt the trend that the entire photography industry was going through, Leica stuck itself out like a sore thumb. But, it eventually cave in, and introduced some digital cameras. It was still, however, not willing to fully integrate technology – it left the focusing to the artist, the photographer, himself. With something called a range-finder, they still wanted some mechanical bits left in their most modern cameras too, so that some of the tradition of their long lineage can be maintained. It certainly never meant that these cameras were in any way inferior to the all automatic and all powerful cameras of the modern era, in fact in some ways the Leica cameras will always be better. But, to really understand the reasons behind this, we must understand their history first.

East vs. West - The Hearts Of Iron Game Put on your hat of strategy and diplomacy for this grand strategy war-game. In East vs. West - The Hearts Of Iron Game, you can take control and manage the cold war era for nearly any country. Take charge of its political, economical or military situation and become a master tactician. 50 I EXHIBIT I DECEMBER 2012

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FIFA 14 Arguably, one of the highest selling games for EA Sports each year is its FIFA series. FIFA 13 was too hot to handle for the gamers, so one cannot imagine what FIFA 14 will offer. From Ronaldo to Messi, from Penalties to Free Kicks, this game will bring in a whole new dimension to this team sport.

A - Z Of Gaming in 2013 - February 2013

IN 2013

Any tech magazine is incompletely without a gaming section. On special request by our folks on Facebook, we created this exclusive list of upcoming gaming titles. From simulation to sports, whatever be your poison, it was covered in this article. Grand Theft Auto V

Once again Rockstar Games will let you open a can of mean street killings with its latest offering - Grand Theft Auto V. This role - playing action game allows players the freedom to beat some mortals into a pulp, perform adventurous activities like Jet - Skiing and more. Without a doubt, this is one of the most highly awaited games this year.

Injustice: Gods Among Us

If you thought 2012 was a great year for gaming, wait until you see what lies in store this year. From sports to arcade to simulation, this year will once again create a war amongst some of the biggest giants in the gaming industry. Some will be slayed too (kind of expected isn’t it?). The bestselling titles in the year that went by were arguably Max Payne 3, Diablo 3, SSX, UFC Undisputed 3, etc.

You know what happens when Warner Bros. Interactive Entertainment and DC Comics team up.. It is the return of the Joker, Spider Man, Wonder Woman and more of these superheroes. Injustice: Gods Among Us will be a simple, complication free combat game. Looks like the epic war of Batman vs. Joker awaits gamers.

Killzone: Mercenary

Another first - person shooter worth looking forward to this year, Killzone: Mercenary has been developed by Guerrilla Cambridge. For PSP Vita users, this could probably be the finest game in this category. This could just turn out to be the game handheld gamers have been waiting for!

Killzone: Mercenary

Now, let us look at what lies in store in 2013. By Malik Sumrani

Metal Gear Rising: Revengeance

Tech World's Big Bad Boy - Decoding John McAfee February 2013

Fight against terrorism in this one, as Metal Gear Rising: Revengeance will be another action - adventure game this year. Take charge of Raiden - a cyborg Ninja and unleash some wrath on Desperado Enterprises.

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Without a doubt the biggest story in the tech space right at the start of the month was John McAfee's downfall. Right from being one of the most respected entrepreneurs to going bust, it was all decoded and penned down in this article.

he world of technology certainly is made up of a lot of colourful characters. But perhaps none are more bizarre and difficult to understand than John MacAfee, the founder of one of the biggest anti-virus software companies in the world. And you want to know why? Because he pretty much created the million dollar anti-virus company on hype, sold it to another mega-rich tech company for billions and then decided to live in an Island country in South America in constant fear of being watched by the corporate world who were trying to steal his biggest and newest idea. Even Hollywood couldn’t think of a story so strange, complex and mind-numbing. Maybe we should try and first understand the man behind the company. Most people don’t really care much about the people behind the companies – as they care about the products. It’s only human. As long as your needs are being met, why would you bother knowing who founded the company, who’s coffee you enjoy every morning? Or of the car you drive to work? So, it came as a shock to a whole lot of people when they started hearing news articles about John McAfee being a suspect narcotics supplier, a pervert who sleeps with underage girls and even a killer. How much of that is true? Well, let’s not get ahead of ourselves now. We really ought to know the man first. In 1986 two brothers in Pakistan coded the first known computer virus aimed at PCs. They weren’t trying to destroy anything; it was simple curiosity. They wanted to see how far their creation would travel, so they included their names, addresses, and telephone numbers in the code of the virus. They named it Brain after their computer services shop in Lahore.

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Within a year the phone at the shop was ringing: Brain had infected computers around the world. At the time, McAfee had been sober for four years and gotten a security clearance to work on a classified voice-recognition program at Lockheed in Sunnyvale, California. But then he came across an article in the San Jose Mercury News about the spread of the Pakistani Brain virus in the US.

When Time Stood Still - With Neil Nitin Mukesh

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TECH WORLD’S BIG BAD BOY

De-coding John McAfee

Without technology, there is no filmmaking

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His success was due in part to his ability to spread his own paranoia, the fear that there was always somebody about to attack. Soon after launching his company, he bought a 27-foot Winnebago, loaded it with computers, and announced that he had formed the first “antivirus paramedic unit.” When he got a call from someone experiencing computer problems in the San Jose area, he drove to the site and searched for “virus residue.” Like a good door-to-door salesman, there was a kernel of truth to his pitch, but he amplified and embellished the facts to sell his product. The RV therefore was not just an RV; it was “the first specially customized unit to wage effective, on-the-spot counterattacks in the virus war.” It was great publicity, executed with drama and sly wit. By the end of 1988, he was on The MacNeil/Lehrer NewsHour telling the country that viruses were causing so much damage, some companies were “near collapse from financial loss.” He underscored the danger with his 1989 book, Computer Viruses, Worms, Data Diddlers, Killer Programs, and Other Threats to Your System. In 1992 McAfee told almost every major news network and newspaper that the recently discovered Michelangelo virus was a huge threat; he believed it could destroy as many as 5 million computers around the world. Sales of his software spiked, but in the end only tens of thousands of infections were reported. Though McAfee was roundly criticized for his proclamation, the criticism worked in his favor, as he explained in an email in 2000 to a computer-security blogger: “My business

increased tenfold in the two months following the stories and six months later our revenues were 50 times greater and we had captured the lion’s share of the anti-virus market.” This ability to infect others with his own paranoia made McAfee a wealthy man. In October 1992 his company debuted on Nasdaq, and his shares were suddenly worth $80 million. McAfee lived in Silicon Valley for nearly 20 years. Outwardly he seemed to lead a traditional life with his second wife, Judy. He was a seasoned businessman whom startups turned to for advice. Stanford Graduate School of Business wrote two case studies highlighting his strategies. He was regularly invited to lecture at the school, and he was awarded an honorary doctorate from his alma mater, Roanoke College. In 2000 he started a yoga institute near his 10,000-square-foot mansion in the Colorado Rockies and wrote four books about spirituality. Even after his marriage fell apart in 2002, he was a respectable citizen who donated computers to schools and took out newspaper ads discouraging drug use. But as he neared retirement age in the late 2000s, he started to feel like he was deluding himself. His properties, cars, and planes had become a burden, and he realized that he didn’t want the traditional rich man’s life anymore. Maintaining so many possessions was a constant distraction; it was time, he felt, to try to live more rustically. He was also hurting financially. The economic collapse in 2008 hit him hard, and he couldn’t afford to maintain his lifestyle. By 2009 he’d auctioned off almost everything he owned, including more than 1,000 acres of land in Hawaii and the private airport he’d built in New Mexico. He was trying in part to deter people from suing him on the assumption that he had deep pockets. He was already facing a suit from a man who had tripped on his property in New Mexico. Another suit alleged that he was responsible for the death

He found the idea terrifying. Nobody knew for sure at the time why these intrusions were occurring. It reminded him of his childhood, when his father would hit him for no reason. As a boy, he wasn’t able to fight back. Now, faced with a new form of attack that was hard to rationalize, he decided to do something. He started McAfee Associates out of his 700-square-foot home in Santa Clara. His business plan: Create an antivirus program and give it away on electronic bulletin boards. McAfee didn’t expect users to pay. His real aim was to get them to think the software was so necessary that they would install it on their computers at work. They did. Within five years, half of the Fortune 100 companies were running it, and they felt compelled to pay a license fee. By 1990, McAfee was making $5 million a year with very little overhead or investment.

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When Time Stood Still With Neil Nitin Mukesh - March 2013

He could have just been an actor, but he chooses to be a photographer too. Neil Nitin Mukesh was the man gracing the cover for the month of March. Not only is he tech savvy but he also gave us some excellent responses when asked about filmmaking. In his words, "Without Technology, There Is No Filmmaking." Photographer | Harpreet Bachher Hair | Vikram Parmar Make Up | Wassim Sheikh Stylist | Shalini Thakur Costumes | Blue suit from Canali White Shirt from Lagerfeld, Shirt and Trouser from Diesel Camouflage Jacket from Diesel Black Jacket from Canali and Knit T-shirt Lagerfeld

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IN A

TECH-RUSH WITH THE ‘hot’ilicous lass

NEHA DHUPIA

eha Dhupia, heard that name before? Unless you are from Jupiter you wouldn’t be unaware of this Sexy yet Techy B Town Babe. From being a beauty queen to doing controversial roles in Bollywood, there is nothing that stops this stylish lasso. She is smart and undoubtedly intelligent. From her elegant persona on the stage when she was crowned, to her red-hot bold looks on the silver screen, she has showed her versatility time and again. Exhibit goes on to have a casual chat on the sets for our own Cover Shoot with lady extraordinaire, once again! Infact the shoot was on the same day when her movie Rush was due for release and Neha was pretty relaxed and jittery at the same time. She looks bold and sassy in the movie sporting a very different look. In praise of Emraan Hashmi, her co-actor in Rush, she says “Rush is a thriller and it has been really exciting to be a part of a movie with Emraan Hashmi. He is a great actor is absolutely wonderful when it comes to sharing screen space with. He is very easy to work and is also very professional. He is somebody who can handle all sorts of scenes on camera with extreme amount of intelligence and intensity.” When we grilled her to reveal Her character in the movie[ remember this interview was done before the movie was out ] , she said “In the movie I play the role

of a woman who works in a media company and being a media tycoon it is important to create news all the time. Rush is a thriller. It has a certain sense of suspense and thrill. I also think one should catch up with the film not only because it is an Emraan Hashmi film but also because it has got enough of art and suspense to keep you at the edge of your seat. Also most importantly it is about news, about journalism and is very tropical.” Now that makes it a must watch especially for those who are associated with media in some way or the other. We shall watch it too! We all know being all rich and famous brings about a lot of pressure, physical and mental both. It becomes difficult for actors to maintain their health and stay energized to work round the clock. But Neha had a different take on it “You just have to disconnect and you have to take your time. But most importantly you have to take in in your

Her Tech-lifestyle is what we were really interested in “I’m not really a gaming freak as such but I do play basic games on my iPad. I play Temple Run and a few others. I do play a lot of scrabble on my iPad”. And what is the wackiest or the weirdest gadget she has ever used or come across? “Crazy gadgets not really, but I do download a lots of apps like the heart rate monitor, action movie effects, etc. So I kind of enjoy all of this on my phone.” So, she is more inclined towards Apps on her phone, which is neat since in the phone world it is all about Apps these days. Gone are the days of just calling and texting. So this lady utilizes her phone in every way. We like! When asked about a gadget that she cannot do without, we all know what came out of those pretty lips, but let us quote what she said. “A gadget I can’t do without

Most women keep thinking that they are always putting on a lot of weight. So there should be a gadget, which gives you consultation on the number of calories you have lost or put on or tells one that she’s not fat. stride whatever it maybe but you should have your ways and means around it.” This makes one thing clear, that it is all about time management. That is the key to manage your success and fame.

is my phone. My multi pin charger is what keeps me going. It may sound funny but I can’t go anywhere without it.” Now that makes the two of us. We all are gadget freaks in today’s world and at exhibit we eat , breath

Outfit by Jenjum at Creo Cover Outfit & Neck Piece by Rahul Mishra Photographer: Kevin Nunes Hair and Make Up: Shaan Muttathil Stylist: Anisha Jain

and drink tech and Gadgets all the time. Unlike before, phone is a necessity now! We can’t have the battery run out when we are expecting an important call, or even when we are not!

Surprisingly, she knew a lot more about technology then what we originally thought. The month of November had Neha Dhupia gracing the cover. A Tete - a - Tete with this lady clearly embodied that women truly cared most about weight and calories!

We asked her a very interesting question and the answer was even more interesting! She does not only look smart but talks smart too! We admire. We wanted to know ifany gadget should be specifically tailored for women? To which quick came the reply, “Most women keep thinking that they are always putting on a lot of weight. So there should be a gadget, which gives you consultation on the number of calories you have lost or put on or tells one that she’s not fat. I think any gadget that makes a woman fell young and beautiful should be tailor made for women and made available in the market”. Well We don’t have gadgets per se but ladies you will be happy to know that there are FREE apps available all over android market and itunes store , which will keep reminding you how “Slim “ you are . And how does she perceive the world to be in 2040? “I think we will be travelling in air space with cars. I see the world more vertical than horizontal. Everything moving upwards. I don’t see people robotic. Maybe there would be technology which helps people read each others minds. At the press of a button, you get your things done. Definitely there will be a lot of gadgets around.” Yes

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BIPASHA BASU GOES A STEP “BYOND” Coming from the glamour world, it does get very difficult to stay in touch with friends and family, since you are always busy and pressed for time. Which medium do you prefer to stay in touch; instant messaging, emails or social media?

Having acted in several films, what is your opinion on the use of technology in filmmaking? In my opinion the use of technology is the heart of filmmaking and makes life easier not just for filmmakers but also for actors.

WHAT’S A MEGA STRUCTURE?

A megastructure is a very large manmade object, though the limits of precisely how large this is vary considerably. Some apply the term to any especially large or tall building. Some sources define a megastructure as an enormous self-supporting artificial construct. Other criteria such as rigidity or contiguousness are sometimes also applied, so large clusters of associated smaller structures may or may not qualify. The products of megascale engineering or astroengineering are megastructures. Most megastructure designs could not be constructed with today’s level of industrial technology. This makes their design examples of speculative (or exploratory) engineering. Those that could be constructed easily qualify as megaprojects. Megastructures are also an architectural concept popularized in the 1960s where a city could

be encased in a single building, or a relatively small number of buildings interconnected. Such arcology concepts are popular in science fiction. Megastructures often play a part in the plot or setting of science fiction movies and books, such as Rendezvous with Rama by Arthur C. Clarke. In 1968, Ralph Wilcoxon defined a megastructure as any structural framework into which rooms, houses, or other small buildings can later be installed, uninstalled, and replaced; and which is capable of “unlimited” extension. Many architects have designed such megastructures. Some of the more notable such architects and architectural groups include the Metabolist Movement, Archigram, Cedric Price, Frei Otto, Constant Nieuwenhuys, Yona Friedman, and Buckminster Fuller. This type of framework allows the structure to adapt to the individual wishes of its residents, even as those wishes change with time. Other sources define a megastructure as “any development in which residential densities are able to support services and facilities essential for the development to become a self-contained community”.

HOW IS IT REALLY BUILT? With a lot of hard work, perseverance and determination of course! Well, that’s the gist of it all- but we have to understand the painstaking hours that go into the planning and execution of such a mammoth project. It’s no easy task, and hence there’s a good word to describe it all – Megascale Engineering. (Apt, isn’t it?!) Megascale engineering is a form of exploratory engineering concerned with the construction of structures on an enormous scale. Typically these structures are at least 1,000 kilometers in length—in other words, at least 1 megameter, hence the name. Such large-scale structures are termed megastructures. In addition to large-scale structures, megascale engineering is also defined as including the transformation of entire planets into a humanhabitable environment, a process known as terraforming or planetary engineering. This might also include transformation of the surface conditions, changes in the planetary orbit, and structures in orbit intended to modify the energy balance. Astroengineering is the extension of megascale engineering to megastructures on a stellar scale or larger, such as Dyson spheres,

Ringworlds, and Alderson disks. Megascale engineering often plays a major part in the plot of science fiction movies and books. The micro-gravity environment of outer space provides several potential benefits for the engineering of these structures. These including minimizing the loads on the structure, the availability of large quantities of raw materials in the form of asteroids, and an ample supply of energy from the Sun. The capabilities to employ these advantages are not yet available, however, so they provide material for science fiction themes.

HOW DOES TECHNOLOGY HELP? Technology is the only omnipresent field in the current scenario which helps every other field. In that sense, the question itself is redundant. In contrast to conventional engineering projects, macroengineering projects (called macroprojects or megaprojects) are multidisciplinary, involving collaboration from all fields of study; they involve not only engineers, but scientists, lawyers, industrialists, soldiers, and

politicians as well. Macroprojects are usually international; they override political boundaries because most countries lack the social, financial, or physical ability to undertake them alone. As a consequence, macroprojects have the power to fundamentally transform its area of focus. Macroengineering is an evolving field that is only recently receiving attention. Because we routinely deal with challenges that are multinational in scope, such as global warming and pollution, macroengineering is emerging as a transcendent solution to worldwide problems. Macroengineering, or megaengineering, is distinct from megascale engineering which deals with projects on a planetary or stellar scale. Where macroengineering is currently practical, megascale engineering is still within the domain of speculative fiction.

Burj Khalifa, has one of the fastest travelling elevators that can leap up to 18m per second or 40 miles per hour speed and hosts about 57 elevators and eight escalators. Also, Dubai’s Burj is the home to world’s tallest elevator.

Name some of the gadgets you own and which of those is your prized possession? Apart from a mobile phone I own a Phablet too. My most prized possession would be the Byond Phablet P III.. I think it is really cool especially for someone like me who loves to multitask in between work and fun. If you could invent a technology what would it be and why? I would like to invent a teleportation device. When you live and work in a metro city, it is unbelievable the amount of time I waste in travelling. I would choose to simply teleport from home to work and back to save time and energy.

The giant astounding architecture keeps itself cool against the scorching heat of the Sun by using 12,500 tonnes of condensed water equal to about 10,000 tons of melting ice. The glass claddings enveloping the outer side of the Burj Khalifa have been tested to withstand dynamic winds and water tests – at the hands of a World War II plane engine. Burj Khalifa is also the first tallest building in the Middle East and North Africa to provide fastest mobile broadband, HSPA+. The tower is completed covered by Du and Etisalat to enable mobile communication and other mobile-based services like HSPA+3.5G technology.

To tweet or not to tweet? Your take on the positives and negatives of the blue bird. To Tweet definitely. It is one of the best ways in which I connect with my fans on a daily basis.

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But, with the help of more and more intelligent computing technologies – we can dream the impossible. No river seems to be too large to build bridges over, no tower too big to make. If the Taipei 101 was 101 stories high and was the biggest tower in the world, the guys in Dubai thought of making a tower which was higher. And they did it with exceptional use of some of the latest technologies available to man today. How did they do 124atI its EXHIBIT I FEBRUARY 2013 it exactly? Well, let’s look 124 I EXHIBIT I FEBRUARY 2013 example to really understand how technology helps in making these incredible megastructures.

bipsluvurself bipsluvurself

The world’s tallest building scales 828 m | 2716 feet of height and sprawls sky-towering floors cutting through the clouds.

Celebrating 8th Anniversary

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For me holiday is torture and work is vacation!

ex-you are a man from automobile designing background. It is not a traditional kind of career. You pursued something which is evidently passion. Apart from passion what is it that is required to be where you are? DC- Passion, hard work, willing to put long hours, willing to sacrifice your work life balance. EX-DCD has come a long way. Where other companies take a longtime to see success, DCD has taken a relatively a short time to reach this stature. A lot of hard work and ambition goes behind making a DCD. What is it that you had to sacrifice or face during the journey. DC- As I said you have to sacrifice your family life. No holidays, no movies. If you enjoy your work, it does not seem like work. For me holiday is torture and work is vacation! One has to sacrifice short term needs for long term gains. One has to sacrifice a lot monetarily. To reach where we are, we had to be visionary. It is all about eschewing short term goals for long term goals. You have to have your back on the wall. If you don’t then you won’t succeed.

Mukesh Ambani owns a Boeing Business Jet 2, which is essentially a mix between a (flying) hotel and a boardroom. Now that has a high swank factor. The 1,004 sqft plane has a full-fledged executive office and a private bedroom suite and is worth $73 million (approx `327 crore). Ambani also owns a Falcon 900EX jet and an Airbus 319 which has been custom-fitted with an office, a cabin with game consoles (for the kids?), music systems, satellite television and wireless communications

Celebrating 7th Anniversary

I am extremely delighted to be associated with Byond. I am very tech savvy and being associated with a brand that has such highly innovative products, it is a privilege.

‘‘

It is a built to total cost of US$800,000,000.00! (only) and spreads on a now-historic area of land in the Burj Khalifa Boulevard.

INDIAN BILLIONAIRES AND THEIR PRIVATE JETS

cant increases. Latin America ranked third, with 20%, followed by North America (18%), East Asia (17%), the Middle East (10%) and European wings and water.The Russians, now the undisputed kings of the yachting seas, had zero respondents planning “significant” increases in spending. Half, however, planned a slight increase.The India numbers could be explained by the fact that India hasn’t spent much on yachts and planes, so any future increase would be “significant.” Yet the Indian respondents also led the world in their yacht-and-plane spending over the past five years.Half the Indian rich said their yacht-and-jet spending increased significantly in the past five years, equal with Russia.

‘‘ ‘‘

MIlESToNE

WORLD’S TALLEST BUILDING

LUXURY UNLIMITED

ith all the attention paid to outrageous purchases of the new Chinese rich–$1.5 million mastiffs, $20,000 bottles of DRC–it is no wonder that conspicuous consumers in India might feel left behind. Fear not, pluto-Indians. A new study of the world’s millionaires shows that India leads the world in planned spending on yachts and private jets. A report from Citi Private Bank and Knight Frank shows that 64% of Indian millionaires who responded to the survey plan to increase their water-andwings spending “significantly” in the next five years.In second place was Africa, where half of respondents said they planned signifi-

Your DVD on Fitness has been on a rage, what inspired you to come out with a Fitness DVD and what next can we expect. I believe in the philosophy of “Love Yourself”. Loving yourself means that you take care of your body and do everything you can to keep it in good shape, both physically and mentally. Your body is a temple and you should treat it with respect, love and care. If your health is good then every aspect of your life is fantastic! Your focus in life is better, you achieve your goals faster. The hope of spreading this philosophy through fitness is what prompted me to come out with my first DVD “Fit and Fabulous You” the response to which has been great. Currently my second DVD “Break Free” which is a dance workout DVD is out in the market and already it has fetched a wonderful response and there is lots more to come in the near future.

125 II EXHIBIT EXHIBIT II FEBRUARY FEBRUARY 2013 2013 125

Ever wondered what goes behind creating some of the most astonishing structures in the world. As always, we were curious and this led to the creation of this informative article. The most intriguing story of the month of December.

You are now the Face of Byond Tabs – tell us something on that . I am extremely delighted to be associated with Byond. I am very tech savvy and being associated with a brand that has such highly innovative products, it is a privilege.

In my opinion the use of technology is the heart of filmmaking and makes life easier not just for filmmakers but also for actors.

Technology Behind Mega Structures - December, 2012

TRAVELLING IN STYLE – PRIVATE JETS AND YACHTS

Mobile Phone or Laptop, if you had to pick one of these which one would you pick and why? Mobile Phone. To me it not only offers connectivity to my loved ones but also is a means to an end. From work related calls to simple entertainment, my mobile phone is extremely important to me.

dCd, we talked about the company. Now it is time to talk to the man behind it. Popularly known as dC, Mr Dilip Chhabria needs no introduction. He is a man of passion and determination. what keeps him going or rather ‘racing’ in the right direction in the right manner is undoubtedly his humility. As I enter his cabin, I find him sitting there embraced in a calm personality that he is. He looks uninhibited and ready for the questions. He talks of technology and how Apple is the pioneer in smart phones. He is knowledgeable, intelligent and up with the times while his cars are futuristic and ahead of times! His demeanor clearly needs to be described in the noun ‘visionary’.

‘‘

Technology behind Mega Structures

If you’re living in Mumbai then you might’ve traveled on the Bandra-Worli Sea-Link. But, have you ever wondered who built these Huge Structures, and how? It’s more about the bricks and mortar that go into making them, it’s about the planning and execution as well.

I am shooting round the clock and that keeps me pressed for time. But I ensure that I don't give my family or friends the chance to complain. I am constantly in touch with them while working via instant messaging or calls. For my fans , I use social media tools like Twitter and Facebook.

Burj Khalifa (Dubai)

How will the world look like without any gadgets today? Frankly speaking it is unimaginable. I cannot imagine my profession or several other ones existing without technology. From the moment I wake up to the moment I crash, I am surrounded by gadgets.

EX-What got you interested in designing. Were you a car enthusiast as a child? dC- Yes. I was always passionate about cars. I did not know that automobile designing could be a career. obsessively passionate about cars. A person might generally like cars and phones and other things. It is not obsessive passion. You have to be singularly focused for that particular product. If you are, that means you are obsessively passionate about that particular thing. I think to myself, rarely does a person have obsessive passion about something in particular and when a person has, he becomes a dC! My respect for the man increases as I still see that spark of passion

‘‘

of cars in his eyes while he is answering this question. EX-Your designs are solely targeted towards the elite. You have been into aircraft refurbishment and vanity vans for a lot of B-town stars as well. You are one person every automobile lover would know of. What does it take to handle so much success? What tips will you give to the next generation automobile designers who wish to be entrepreneurs like you? dC-If you are willing to sacrifice everything else and make it your one obsession then you will get success because the market is competitive today. If I would start a dCd today, we would not have reached here because it was unique at the time I started out. If someone starts today, it will take a lot of money and time. designers usually have some arrogance. They are right brained. So how do you get yourself to the other side? You are a designer but you have to be humble. So humility is the key to success. If you work hard, willing to take risk and living on the edge, it requires courage. EX-You have an institute by the name of dyp-dc which is partnered with the DY Patil University. Tell us more about it. dC- The institute started 2 years back. There is no other institute in the world which is automobile centric and where the candidate gets a real time training on the job. This is not there in any other part of the world. This is something unique. The industry is fast growing. we need far more people today for automobile designing. EX-DC lounge is a fabulous idea executed in actuality by you. Do you think in India in near future there can be mobile offices. dC- Yes I think we already have millions of mobile offices in the sense that if you are talking or texting or even emailing while driv-

Travelling in Style - May 2012

Liquor baron Vijay Mallya, who owns Kingfisher Airlines, owns a super fine A319 ACJ. He has spent $40 million (approx `179 crore) on retrofitting and fireproof upholstery. The private jet, which can fly to London or the United States with a single refueling halt, has plush interiors and a capacity to seat 24 people. Mallya uses this aircraft as an office-cumhome. Apart from the A319, he also owns a GulfStream, a Hawker and a Boeing 727. The French and Brazilian heads of state also used this model.

NRI steel baron Lakshmi Mittal, with an estimated wealth of £17 billion, uses his Gulfstream G550 to move around three countries in a day. Mittal's Gulfstream G550 is considered the Rolls-Royce of private jets. It can reach speeds of 675 miles per hour, and has space for eight passengers. It also comes with a military-style "heads-up" display technology that allows pilots to take their eyes off the control panel.

79 I EXHIBIT I MAY 2012

ing or being driven it is an office. we are giving you more space, comfort of a business class jet, entertainment. lounge was born for people who are sitting long hours in traffic or travelling long distances and need comfort of a luxury car. EX-Behind every successful person there is always a source of inspiration. What is your source of inspiration? dC-It is very funny, but I do not have any particular source of inspiration. I don’t look up to anything. It is so natural for me to be driven and do something. The drive comes from the fact that you need to grow your business. when you need to grow you become a marketer and find niches that you can explore. That is what drives us. It is not an inspiration from a person. I love my craft. If you love something, you need to grow. You want to grow because you want to survive doing it. The restlessness is to better yourself against the worldwide peers. That is the driving point. You want to keep growing. If you have the building blocks, you tend to grow more and more. It is a win-win for all! I continue to the next question, the answer to which might leave you shocked and with some learning as well! EX-What is coming up next from DCD? We know you are a painter and sculptor too! Will we be seeing your paintings and sculptors becoming a new venture in the near future? dC-I am always doing it on a daily basis. I try to optimize my time. I believe that 480 min are a lot. People are amazed how do I cramp so much with 550 people, 6 operations. You know what is the fact, I still have a lot of time. So if you really prioritize your time, with no other distractions, you can do a lot. For me, everything else is achievable. You can earn money and all that. But how to get elapsed time?

You are only getting older. So the most precious commodity is time. My showrooms have my paintings. So if a customer goes into my shop to buy a car, he ends up buying a painting and an art lover goes in to buy a painting will end up buying a car! So it’s a plus for me. We sell 30 lakh worth paintings every month. EX-The past 2 decades have been excellent for DCD. You have come a very long way. Where do you see yourself 10 years from now? dC- we will be a small volume manufacturer largely. our offerings to individual customers as we cater to them now will be lesser and lesser. Manufacturing will consume a lot of my time. The vision that I have is to leave a legacy of a lasting institution which can keep growing automatically on its own. I would actively take part in the designing activities in the company. That is the best way to grow. when you grow it helps everyone. I agree with him and it indeed is true. I learn the key ingredients for success are undoubtedly humility, courage, time management, sacrifice and most importantly passion. This man behind bringing luxury on wheels to India, has given us the most important qualities a person needs, to hit the bulls eye of success or rather, to win in the race of life!

I thank him for his precious time and walk out of his cabin. while coming out I recall his words

”elapsed time does not re-

turn”. And even though my time spent with him will never return, I take away with me very strong lessons which will help me better myself and climb the ladder of success!

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140 I EXHIBIT I OCTBER 2012

Atul Punj, chairman of the $2 billion Punj Lloyd Group, owns a Gulfstream IV which has an aerodynamically and structurally improved wing with 30 per cent fewer parts. The aircraft can hold up two beds, has a shower and a luxury living room space.

Anil Ambani, with his garage full of cars can also boast about his hanger crowded with a Global Express jet, a Falcon 2000, and Falcon 7X. Anil's Global Express is an ultra-long range business jet developed by Bombardier Aerospace. The Bombardier can fly over 5,950 nautical miles. It boats a 14.73 m-long cabin and is equipped with noise and vibration control system, which makes it easier to hold meetings on board. It also has customised interior layouts including an office and a stateroom. Bill Clinton and Steven Spielberg are among the few who own such jets.

Passion, hard work, willing to put long hours, willing to sacrifice your work life balance.

‘‘

T I NOVEMBER 2012

Tech - Rush With The 'Hot'ilicious Lass Neha Dhupia - November 2012

For some it is not just a luxury, it is a way of life! Here we took an up close and personal look on some of jets owned by the rich and famous in India and also at some mean Learjet's, Challenger's and Global Aircrafts.

29 I EXHIBIT I MAY 2013

TECH HUMOUR Having read all of this over the web, we have been laughing hard and our stomach went on to hurt for a couple of days after that. Not to forget, we did go back to these awesome pranks just to laugh a whole lot more.. only this time we showed them to several others.

This time around on April Fool’s Day, some of the top organizations in the world were loose and wanted to fool the masses. There were not only out-of-the box ideas, but some literally escalated to space.

Here are the Pranksters That Were At Bay

Google Maps - Treasure Mode How awesome would it be to finally learn that there is a treasure lying buried somewhere deep down inside the earth? Most people have had the fantasy to be a treasure hunter and this is what Google was taking advantage of. A viral video stating that Google Maps team found a chest of treasure maps and have been working tirelessly in figuring out where does the treasure lie. They asked users to do some of these hilarious thing with their devices to figure out the map. Michael Pegg, Google’s Marketing Director made a speech on how the map contains encrypted codes and is tough to decipher. So people would have to do the following to crack the code: Place their device in the sunlight as some clues are watermarked on the map, a puzzle that would have to be completed by opening the map on several devices, place your device over a flame as some clues maybe encrypted with a heat responsive ink or an overlay that would require people to literally fly over the spot to figure out the clue. A special tab was placed on the Google Maps for users to access the page.

Google Nose Jon Wooly, Product Manager, Google was a part of this fantastic April Fool’s Day prank wherein he informs the users about Google’s latest addition to its search feature. So what was this all about? This worked primarily on the principle that users would now be able to search for smells. So all you had to do is hold your device near a rose, the device to capture its smell and send it across to the receiver. The receiver could then smell the rose via their computer. How? It would stimulate the brain in a way to be able to smell that commodity. From what does a ghost smell like to the inside of an Egyptian Tomb, Google Nose would have the answer. This prank truly sent people sniffing their computers like never before. After all, you would never doubt your Google would you?

Celebrating 8th Anniversary

Social Media Every Day Keeps Resignation Away!

his is a good read for those who truly believe that keeping employees of Social Media portals boosts productivity. Here is something that may serve as an eye opener. It may just be the most fatal mistake you will ever commit. You may still disagree, so let us throw some light on why have we derived this conclusion (yes, there is much more than mere logic behind this). A study by Evolv, a start-up that monitors hundreds of metrics from Fortune 500 companies is the brains behind this wonderful study. They have pointed out three important and startling aspects that got our creative juices flowing.

SOCIAL MEDIA CREATES CONVERSATIONS

Hourly employees who regularly used up to four social networks — such as Facebook, Twitter, Pinterest or LinkedIn — made more sales or handled customer service calls faster than those who weren’t on any social networks. There could be several reasons behind this. For one, everyone loves to know what their friends and loved ones are up to. Every one experiences the need and urge to know more or constantly become aware about what the world is talking. Trending topics are the basis behind several conversations. Great conversations lead to great deals. Isn’t sales and marketing all about creating great relations after all?

RISE IN PRODUCTIVITY

Not only has Evolv determined that hourly employees who use social networks are more productive in general, but it seems the more social networks you use, the more productive you are. Those who use five social networks or more are slightly better at converting sales and handling customer service than employees on four or fewer networks, by 1.5% and 2.8% respectively. Everyone needs a distraction at work. Something that takes their mind off the usual run of the mill. So for most it could be taking a smoke but that too is a temporary solution. Social media on the other hand fills the gap of work life and personal life for an employee. A single tweet stating how they feel or a status update to share a good quote does a great deal to an employee’s morale. After all, when one receives several like and comments on a picture, they tend to feel they still have a life outside the four walls of an office.

RESIGN NO MORE

Another discovery from the study was that those who access social media portals at workplace tend to stick around for longer (94 days of tenure with a company on average, compared to 83 days for those who shun social media). Now this should really get all employers thinking and all employees wondering. Yes, it is a fact that there is no place as good as social media to vent out your workplace frustration. Unless, an employer can afford tiffs at workplace, it is best to allow employees to remove their anger or calm them down by playing a game over Facebook or reading some awesome tweets from formidable men like KRK. So if these three reasons are good enough for you as an employer, then you must allow your work force to connect with their folks or play games on social networking sites. If you are an employee, then it is high time you indulged in these activities to ensure you allowed social media to improve your efficiency. It is ever employee’s wish to have an efficient and productive unit that is committed to an organization in the long run. We have just provided you a secret formula to practice just that.

31 I EXHIBIT I MAY 2013

PECT

LAUNCHES OF FUJIFILM HS50

KARBONN SMART A12

MAGICON ULTRASMART Q7

The Fujifilm HS50 has added another camera to their bridge series. The camera possesses a high-precision manual zoom of a massive 42x that translates into a focal length range of 24mm – 1000 mm, is an all-in-one high-speed performer with an ability to capture images with stunning crisp quality. It offers focal lengths which would require several different lenses on a DSLR. Coupled with its remarkable optical manual zoom is its astonishingly fast autofocus speed of just 0.05 seconds that makes it a quick fire shooter. The inclusion of Phase Detection pixels on the sensor helped achieve an incredibly fast autofocus speed of just 0.05 seconds in fastest conditions. The newly-developed 42x FUJINON zoom lens offers the precision of a manual zoom and the stunning optical performance for which FUJINON lenses are world renowned.

Karbonn - India’s leading mobile phone brand now surprises smartphone lovers across the country by introducing the Karbonn ‘Smart’ A12. Laden with the latest Broadcom 3G Smartphone Platform for Android, the Karbonn ‘Smart’ A12 is enabled with a 1GHz ARM Cortex A9 processor and endeavours to bring in faster access to onthe-go networking and engaged internet connectivity to consumers. Riding on the revolutionary 3G platform by Broadcom, the device is powered by a Broadcom® BCM21654G chipset that includes a 1GHz ARM Cortex A9 processor and an integrated and globally proven 7.2/5.8 Mbps HSPA modem with low-power VGA video support. The chipset also includes a 2G/3G cellular radio (RF), a power management unit (PMU), and an advanced connectivity suite including Bluetooth, WiFi and GPS for a complete system solution. Other innovation oriented product features include VideoCore® multimedia and 3G/2G Dual SIM Dual Standby.

Magicon UltraSmart Q7 is a dual SIM dual standby phone that features first-in-theindustry 11.76 cm (4.63”) screen with 480 x 854 FWVGA resolution for crystal clear picture, Dual-Core 1 GHz processor and Android 4.0 ICS (Ice-Cream Sandwich) operating system. It supports 3G, EDGE, GPRS, Bluetooth and Wi-Fi connectivity besides Wi-Fi hotspot generation capability (the phone gets converted into a Wi-Fi router enabling other devices in the range to connect to the Internet). Magicon UltraSmart Q7 includes a G-sensor, Proximity Sensor, GPS (Global Positioning System), 512 MB RAM, 4 GB internal memory (expandable up to 32 GB) and a powerful long-life 1600 mAh battery. Its ability to play high definition (HD) videos, in-built gaming options etc., make it the best buy in the category. What’s more, Q7 comes loaded with exciting apps like ‘myplex now’ and NewsHunt.

`7,990 `8,999

`32,999

Celebrating 8th Anniversary

THE MONTH SAMSUNG UA55F8000AR

PANASONIC TOUGHPAD JT-B1

NOKIA LUMIA 720

The Samsung LED TV Series 8 is the most advanced TV yet. With great features like Smart Interaction, it ensures that there is never a moment of boredom. The Samsung Smart TV engages you in a futuristic and effortless entertainment experience. To enjoy this feature even more, you have superior picture quality, with stunning display and colour, which will make the whole experience worth your while. This 55 inch television offers some stunning features like 3D HyperReal picture engine, 3D sound with 40 watts of sound output which is Dolby digital plus and much more. It also has a social hub and apps, photos, videos, social, etc such modes of entertainment. There is a built - in camera, face recognition and motion sensing.

Panasonic has now added another product to its Toughpad portfolio. Earlier this was available only in laptops, but now an Android tablet has also been added to the fray. The Panasonic Toughpad series have been known to have a rugged exterior to handle a certain degree of torture. The product features are that it has a 7-inch daylight readable 4-point multi touch display with a resolution of 1024x600 pixels, a 1.5GHz Texas Instruments OMAP4460 processor coupled with 1GB of RAM, 16GB built-in storage expandable up to 32GB via a MicroSD card. In terms of connectivity options, Panasonic Toughpad JT-B1, shows off Bluetooth, Wi-Fi, NFC and there is an optional 3G variant as well. The operation system is Android 4.0 - Ice Cream Sandwich.

Nokia Lumia 720 has finally hit the Indian markets. This highly anticipated Windows 8 device aims at connecting with younger audiences. With a fresh and peppy design, the phone is not only high on innovation but also on looks. Providing a fantastic camera experience, Nokia Lumia 720 is an incredible smartphone. The highly responsive curved 4.3â&#x20AC;? Clear Black Display includes a large f/1.9 aperture and exclusive Carl Zeiss optics which are designed to deliver bright, sharp and clear pictures every time, day or night. The HD-quality 1.3 megapixel wide angle lens is perfect for taking group portraits with friends or making video calls. The phone possesses a Qualcomm MSM8227 chipset, dual - core 1 GHz CPU, Adreno 305 GPU, 512 MB RAM and 8 GB internal memory.

`70,000 (approx)

`18,999

`2,30,900

33 I EXHIBIT I MAY 2013

TECH HUMOUR YouTube Says They Are Shutting Down YouTube when it started originally was nothing but a mere contest to choose a winner. A winner that would determine the best video in the world. Tim Liston, Competition Director, YouTube was a part of this video where he claims that at the stroke of 12, the website would stop taking entries for the contest and YouTube would shut down. The video clearly portrays how there is a panel of judges and how they are arguing over who will be the winner. What would take crowds aback was the fact that every single video would be deleted that night. The website would then go online 10 years later, in 2023 and announce the winner. People went berserk at the rate at which they were uploading videos. At a live stream several others were in shock about how YouTube would shut down.

BMW P.R.A.M BMW’s history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.A.M. (Postnatal Royal Auto Mobile) with the headline ‘Your P.R.A.M. Ma’am’. Aimed at those who want that little angels to seek comfort of the highest order, the newspaper advertisement carried everything right from a contact number to details on how to book a test ride. The advertisement stated, “With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile.) Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our Efficient Dynamics technology. With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard.

#TechForPets From Sony Jon Wooly, Product Manager, Google was a part of this fantastic April Fool’s Day prank wherein he informs the users about Google’s latest addition to its search feature. So what was this all about? This worked primarily on the principle that users would now be able to search for smells. So all you had to do is hold your device near a rose, the device to capture its smell and send it across to the receiver. The receiver could then smell the rose via their computer. How? It would stimulate the brain in a way to be able to smell that commodity. From what does a ghost smell like to the inside of an Egyptian Tomb, Google Nose would have the answer. This prank truly sent people sniffing their computers like never before. After all, you would never doubt your Google would you?

Celebrating 8th Anniversary

35 I EXHIBIT I MAY 2013

PERIENCE

A Bolt From The Blue

- BIOSHOCK INFINITE Reviewed By Malik Sumrani

First person shooting redefined Complicated storyline

Celebrating 8th Anniversary

When a game is from the house of the highest-rated first-person shooter of all time, your expectations are sky-high from the product. A winner of 85 awards, and now we know exactly why it deserved each and every one of them. Bioshock Infinite, is invariably very different from the earlier games in the same series. What is new is that it is no longer a traditional “Lock, Load and Shoot” kinda game, it now has a storyline. It grows onto you after a point, so much so that you desperately want to complete this adventure. Developed by Irrational Games and published by 2K games, Bioshock Infinite is the third game in the series. The game’s main protagonist is former Pinkerton agent Booker DeWitt who is sent to the floating air-city of Columbia. There he must find Elizabeth, who has been held captive there for the last twelve years. Although, you will be able to find Elizabeth with ease, what happens after that is where the game gets interesting. The two are chased by the city’s warring factions; the Nativist and elite Founders that strive to keep the city for pure Americans, and the Vox Populi, a rebel grouping representing the common people. Booker finds Elizabeth to be central to this conflict, and that she also holds strange powers to manipulate rifts in the time-space continuum that ravage Columbia. The game is set in the open-air city of Columbia, which provides for more conflicting challenges, including combat that takes place aboard the city’s Skyline rollercoaster-like rail system. This adds a great element of fun to the game. Earlier games that were set in “Rapture” were rather dark, but Columbia is bright and weird.

REVIEW

Bioshock Infinite will take you back to 1912 where you are Booker DeWitt who has been dismissed for behaviour beyond the acceptable bounds of the Agency. Returning back with Elizabeth would not only clear his name, but also do good to his dignity. Firstly, the graphics of the game are quite good. Travelling around Columbia by merely using a “Skyhook” is fun. All you need to do is grab onto a skyline and you are whisked away within no time (sometimes it will feel like a rollercoaster). The gameplay is fantastic as it offers players a lot more than simple combat. You can now either rip apart an opponent from limb to limb using the skyhook or use other weapons from your arsenal like guns and rocket launchers. The combat dynamics are significantly realistic and one has to struggle hard for resources in this game. The sound and music of the game sets the tone perfectly. Once Elizabeth is rescued, the game not only gets tougher but you as the central character have got a partner in crime. This is where Bioshock Infinite turns from being an ordinary FPS to a work of a genius. Any other game where we have been provided a tag along it has felt more like a baggage, but Elizabeth is just the partner you need. She gladly helps look for resources, passes ammo when you run out and so on. Where this game lands up losing out, is that there are times when it leaves a player directionless. In spite of all the help and hints, you will just land up spending 10 - 15 minutes in trying to figure the way forward.

VERDICT

Bioshock Infinite will make you fall in love with first person shooter games all over again. It is an exceptional game with an interesting storyline (rare in FPS). The team at Irrational Games and 2K games have delivered a fine product. It is simply a masterpiece in every division. Character development and gameplay is flawless. It could have been a 5 on 5 had the story not been so complex. Otherwise, if you try finding a flaw in the technical aspects of the game, you will only fail. Without a doubt, the best First Person Shooter of the year so far!

PLATFORMS Windows PC Playstation 3 XBOX 360

PRICE

Windows PC - `999 XBOX 360 - `2,499 Playstation 3 - `2,499

37 I EXHIBIT I MAY 2013

CONSOLES TO SILVER SCREENS

THE HITS AND THE MISSES

By Ipsit Roy

Mortal Combat (1995)

When Mortal Kombat made its debut in 1992, it definitely got the arcades infected with the classic fighting style and brutality governing as the order of the play. After warner Bros picked it up for the big screen, the movie maintained#1 stand at the United States box office and earned a total of $122,195,920 worldwide.

Lara Croft: Tomb Raider (2001)

Video game adventurer Lara Croft came to life where she races against time and villains to recover powerful ancient artifacts. With Brad Pitt’s better half in the lead role and Daniel Craig as the bad man, Lara Croft had a record hit all over and seemingly one of the best adaptations from console to the silver screen.

Silent Hill (2006)

Perhaps one of the best adaptation ever, console horror surviving series Silent Hill found a place in silver screen as Christophe Gans expressed his wish to make a movie out of this game from the house of Konami. With Radha Mitchell and Sean Bean, the movie follows Rose, who takes her adopted daughter Sharon to the town of Silent Hill, where Rose is involved in a car accident and awakens to find Sharon missing; while searching for her daughter, she fights a local cult while uncovering Sharon’s connection to the town’s past. The film was breathtaking in its set design and cinematography but was criticized for blood and gore.

Hitman (2007)

Peter Gjellerup Koch and Morten Iversen’s story about a gun-for-hire made it to Hollywood with Timothy Olyphant essaying the role of the protagonist. The storyline witneesed a slight deviation from the original plot and in spite of Olyphant’s powerful performance, Hitman turned out to be a miss in the dark but promised to be back with a sequel.

Max Payne (2008)

The 8-bit glory days are already clipped and the games having the power to entice and enchant players have now established themselves as the fodder for the brain where, movie makers are looking for inspiration. Hollywood has witnessed a stream of fresh air with console games and their themes being adopted for lavish movie projects. Here’s a look at some of the titles that had its roots in the consoles before they made it big on the silver screen-some were jewels washed out of muddy waters and some merely lost in translation.

The all-time favorite action thriller about a maverick cop with noting to loose and out for revenge inspired John Moore to direct this Mark Wahlberg starrer .However, not only the movie failed to stand out as expected, it failed to keep up with the mystery and suspense element which had made the gameplay popular.

Celebrating 8th Anniversary

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Available on: 39 I EXHIBIT I MAY 2013

By Malik Sumrani

The Offering Scroogle offered a web interface and browser plugins for Firefox, Google Chrome, and Internet Explorer that allowed users to run Google searches anonymously. The service scraped Google search results, removing ads and sponsored links. Only the raw search results were returned, meaning features such as page preview were not available. For added security, Scroogle gave users the option of having all communication between their computer and the search page be SSL encrypted. Although Scroogle’s activities technically violated Google’s terms of service, Google generally tolerated its existence, whitelisting the site on multiple occasions. Scroogle promised to delete all search terms within an hour and block Google’s cookie files. All logs were deleted weekly, compared to the two years Google saves log files for. “Even if the feds come around and ask me questions I don’t know the answer because I don’t have the logs anymore,” claimed company president Daniel Brandt. This is where Scroogle excelled and thus challenged one of the biggest giants in the tech industry.

A web service that solely functions on the principle to “Screw Google.” Launched by a Google critic Daniel Brandt in 2003, they worked on the principle of protecting the people and educating them on how Google is sharing their information with several strangers without their knowledge. If you look at it from a layman’s point of view, it was simply a move to protect masses and tarnish the brand image of the biggest search engine in the world “Google.” “Google widely promises to protect users’ private information. Google makes these promises equally in mobile. Having promised protection and delivered the opposite, Google should not be surprised to find users angry.”

Experts Speak

“Google could face a third privacy row in - Professor Ben Edelman, a [sic] two years, after a Harvard Business School leading campaigner called for on benedelman.org the US government to investigate Feb.19, 2013 the fact that the names, geographic region and email addresses of people who buy apps from its Play “With Google cusstore are passed on to the app tomers’ details just sitting developers without users’ explicit in developers accounts, all it permission.” would take is a half decent piece of malware software for that informa-The Guardian, Feb. 25, tion to be accessed. These personal 2013 details could then be used to access the users’ bank details. That’s also more than enough information to be able to access your other devices which could also be mined for more data such as insurance information, other credit cards.” - news.com.au, Feb. 16, 2013

Celebrating 8th Anniversary

With so much light being thrown on the issue by these experts and others, Google surely has an issue pertaining to the E-Mail service and Google Play. So, obviously Google would not take all of this quietly. Several such opinions of experts are available on the Scroogled website. What did Google do?

Google’s Response in the Past Scroogle offered a web interface and browser plugins for FireIn 2010, Google removed a seldom used interface page that Scroogle relied on causing the site to no longer function properly. Google developer Matt Cutts indicated that Google was not specifically targeting Scroogle, but rather was no longer supporting Internet Explorer 6 for which the interface had been designed. “Due to significant decrease in usage, we discontinued this interface and are encouraging searchers to upgrade their browser,” the company said in a statement. Brandt tweaked his site to rely on a different version of the interface page, which was subsequently removed in July. This time, Brandt was forced to do a complete redesign, which resulted in increased server load on his end. Scroogle went down a third time when Google redesigned its interface in November 2010. This continued to happen until the year 2012, when finally Daniel Brandt decided to pull the plug on the website.

Timeline Of Events: Scroogle VS Google 2003

Daniel Brandt launches Scroogle

2005

In the month of October, the website registered an average of 8,000 daily visitors

2007

By December this year, the number shot up to 1,00,000 visitors each day.

2010 So What Happened Next.. Microsoft’s Involvement A few months after Scroogle shut down, Microsoft got involved in 2013 and went on to launch “Scroogled.” Similar website, same purpose and selling Microsoft left, right and centre. What was different is that now Microsoft had its own servers, the kind which no longer require Google’s assistance. So now they cannot bring down any servers or sight technical upgrades. The benefit is obviously Microsoft’s as they openly talk about how user information is being circulated easily when they purchase apps from Google Play. Sighting this, Scroogled is marketing Windows Phones and Windows Store heavily. Highlighting this security concern, Microsoft not only wants to push sales but also create an image that they care about the safety and security of their consumers.

Further growth resulted in the number of daily visitors touching 3,25,000 by May.

2010

It November, its browser extension Scroogle Scraper receives a 5/5 rating.

2011

Google starts removing page interface, thus causing problems for Scroogle.

2012

In February, Scroogle was shut down.

2013

Microsoft launches Scroogled to re-ignite the past and continue attacking Google.

41 I EXHIBIT I MAY 2013

FACEBOOK & HTC WILL NOW PLAY Introducing HTC First

In the first week of April, Facebook announced its big mobile plans for Android: Facebook Home. Although it will initially be available only on a few models, the phone will now represent how it wishes to exist in terms of appearance on an Android operating system. At the Facebook Event, CEO Mark Zuckerberg constantly reiterated that the idea behind the phone is “putting people first instead of apps.” The Facebook Home is not a phone with a new OS neither does it possess some fancy hardware. It simply has a new home screen and an app launcher interface for Android that gives your Facebook notifications, news feed posts and messages more integration with the overall phone experience. Here are some of its core features:

Cover Feed Cover feed is a stream from your News Feed, putting the focus on what your friends are currently sharing — including photos, status updates and links. You can flip through stories on the screen and double tap a story to like it. The idea behind Cover feed is to help surface the important updates from the people in your life — updates that might otherwise have missed. Notifications Facebook will push notifications across Facebook Home. This would include updates from Facebook and other apps on your home screen. Now simply choose to view a notification immediately or push it away only to view it at a later time. On the HTC First, all notifications for apps on your home screen will come through Facebook Home. Chat Heads and Messaging This could probably be the greatest feature the phone has to offer. What it brings to the table is that they will be avatar based persistent messages that will appear on top of other apps. So for example you get an SMS while you are playing angry birds, it will appear as a pop - up. Simply clicking on the same would switch the app and take you directly to the message. Other Components For several other apps, the phone will possess an app launcher that will help in making other apps easily accessible. After all, you would not want an overdose of Facebook. The launch dates of the phone in India are unknown. I guess we will have to wait and watch on what lies in store. From our judgement, this phone would cost anywhere around Rs. 20,000 and will be launched post May.

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Hardware Specifications

4.3-inch fully capacitive touchscreen Dual-core processor with 1 GB RAM Android 4.1 Jelly Bean operating system 16GB of storage 5 megapixel Camera

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AWESOME FOURSOME 1

1 NUMBERS LED CLOCK

2 DIGITAL STORM HAILSTORM II PC

Gadgets aren’t always about the highest revving processors and the best of the computing abilities that we are known to live by. Some gadgets are cool for their retro effect as well. For decades, digital clocks have displayed the time with the hour first, followed by the minutes. But what if you switched them around? That’s one option with the whimsical Numbers LED Clock by Jonas Damon. This cool new clock features three black LED cubes (each displaying a red digit) that can be arranged horizontally or stacked vertically to display the time any way you desire. Each cube measures 2″h x 1.5″w x 1.5″d. The clock , which will run you $130, also features an alarm and snooze function and comes with an A/C adapter. During power failures only, the clock can be powered by three backup AAA batteries (not included). It’s also compatible with 120V. Damon has gained notoriety for his fun and nostalgic vintage-inspired designs, including minimalist analog clocks, 6-inch wooden tool sets, retro office furniture and wooden iPod & iPhone docks that look like old-fashioned analog electronics. He’s even created an iPad charging dock that looks like a retro wooden TV from the 1970s or 1980s.

What’s the cost of being cool? Well, if you have the dough - the price matters not. Digital Storm’s just launched its latest flagship PC gaming platform, the Hailstorm II, letting serious players part with anywhere between $2,700 and $8,000-plus. A sequel to the original Hailstorm PC, the integrator claims its new platform is the first to take advantage of the Corsair Obsidian Series 900D case, letting it accommodate up to quadruple GPU and dual CPU configurations. In order to keep those setups chill, the case can accommodate up to two power supplies, four radiators and 15 total fans, allowing for overclocking speeds of up to 4.8GHz. The top level 4 configuration will include three NVIDIA GeForce GTX Titan 6GB graphics cards, an Intel Core i7 Extreme Edition 3970X CPU, 16GB of RAM, a 1200-watt power supply, “custom exotic liquid cooling” and a 240GB SSD / 1TB HDD combo, all for the cool sum of -- wait for it -- $8,085. That’s approx 4 lacs 43 thousand in Indian rupees. Impressed yet?

Celebrating 8th Anniversary

OF THE MONTH 3

3 CANON EOS REBEL SL1 The same month we got our hands on the impressive Sony RX1, touted as the smallest and lightest full-frame camera in the world, we also got to hear about the equally impressive Canon EOS Rebel SL1. Apparently this is now going to be the smallest and lightest fullframe camera in the world. SL stands for “super lightweight,” which seems appropriate, given that it tips the scale at just over 396 gms, yet the camera still accommodates EOS lenses, such as the new EF-S 18-55mm IS STM optic that ships in the box. There’s an 18-megapixel APS-C CMOS sensor, DIGIC 5 image processor, a 1.04M-dot fixed touchscreen, a new hybrid autofocus and standard 9-point AF. It offers sensitivity ranging from ISO 100-25,600, can capture 1080p video at 30 or 24 fps, and it includes a built-in mono mic, along with a stereo mic input jack on the side. Nice!

4 FURNI KENDALL BLUETOOTH SPEAKER Housed in a solid walnut case for an attractive throwback aesthetic, the Kendall Bluetooth Speaker by Furni provides the perfect solution where a traditional stereo setup isn’t available. A laser-etched acrylic speaker grill conceals a 2 x 5 watt class D amplifier and a pair of 2″ full range magnetically shielded speakers, while a built-in lithium ion battery delivers four hours of playback. The Kendall comes with a 9v wall adapter and auxiliary 1/8″ audio line. Additionally, a free iPhone app turns the speaker into a great alarm clock. Available directly from Furni, the Kendall Bluetooth Speaker have been available internationally since April.

45 I EXHIBIT I MAY 2013

Star Trek and Minority Report - There’s a future beyond this with 3D printing

printing is seemingly the only technology that has been into existence for eons but made into the forefront only a few years ago. Science fiction fans, technologists and futurists may grasp this concept faster than most. Hod Lipson and Melba Kurman, leading experts on 3D printing, in their book Fabricated: The New World of 3D Printing which discusses the promise and peril of a machine that can make (almost) anything.” This piece discusses the book and ponders what 3d printing has in store for the world at large. 3D printed products lurk amongst us in our daily lives. Look around your office or your car, almost every product; chairs, staplers, eyeglass frame and car mirror — probably started their life as a 3D-printed prototype. What’s new is that in the past few years, an increasing number of everyday actual products — not just prototypes used in the product design process — are made using 3D printing. The medical field has been one of the first industries to embrace 3D printed products. Most hearing aids these days are 3D printed so they fit exactly the shape of your inner ear. Invisalign orthodontic braces are 3D printed, which makes sense since a personal and customized fit is critical when it comes to dental work. Many dentists are 3D printing crowns

So what made it so big? It took just a decade or two for information and entertainment products to make the leap into the virtual, or digital, world. Digital media and information demonstrate that we’ve already crossed the bridge into

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By Ipsit Roy

one kind of “digital.” However, we have yet to see their equivalent in the physical world. Physical products, however, are going to take longer to morph from analog into digital. Today, physical objects could be described as “analog,” meaning they’re made from a continuous stream of non-discrete material. Also, physical objects are “analog” in that they aren’t programmable nor can they be easily duplicated or edited. The word “digital” has many different connotations in different contexts. To me, in the context of 3D printing and this book, digital matter would be programmable physical matter and digital materials made of tiny, discrete units called “voxels.” Voxels will enable us to 3D print materials that can be actively programmed to behave in specific ways. Printing voxels instead of molten streams of plastic will enable us to move from printing passive analog objects to printing complete working devices made of tiny voxels that contain wires, batteries, sensors and actuator materials.

The end of the 20th century was about information becoming digital. The 21st century is going to be about bringing the virtual world into closer alignment with the physical one. Voxels will enable us to 3D print materials that can be actively programmed to behave in specific ways. We will move from printing passive parts to printing complete working devices that contain wires, batteries, sensors and actuator materials. This is one way 3D printing will enable us to enjoy the design freedoms and precision of the virtual world but in a physical context.

47 I EXHIBIT I MAY 2013

Coffee & Empathy:

Why data without a soul is meaningless By Om Malik As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life. Here is why.

hile on my way back from New York, for some odd reason I started playing around with Foursquare and plotting my check-in data using a handful of apps. Very quickly I realized two things: the amount of time I spend in airplanes has doubled every year since 2009, and when I am in San Francisco, I lead a very predictable life and go to only a handful of places — a lot. Except for one small thing: While the data shows that I lead a pretty boring life, it doesn’t reflect the “emotions” behind the data. Why, you might ask, is this important? The answer is that as we move towards a quantified society, one shaped by data, we start to dismiss things that aren’t easily quantifiable. Empathy, emotion and storytelling — these are as much a part of the business as they are of life. Without these, we might as well residents of starliner Axiom. The problem with data is that the way it is used today, it lacks empathy and emotion. Data is used like a blunt instrument, a scythe trying to cut and tailor a cashmere sweater. Some folks do a better job of making data interesting — like the fine folks at Foursquare. They use cutesy phrases to remind me of my coffee addiction and occasionally point out that Jared Kim and I are besties when it comes to eating ramen noodles or visiting Hakkasan, but they don’t really tell the whole story and they need to do more. I will get to that in a minute.

The idea of combining data, emotion and empathy as part of a narrative is something every company — old, new, young and mature — has to internalize. If they don’t, they will find themselves on the wrong side of history. Let’s explore this idea further with what is my most used service: San Francisco-based local transportation startup Uber. As someone who doesn’t drive and doesn’t own a car, Uber has been a godsend. And that is why I am hoping that they stay in business — for a long time. Selfish, much? Of course! That is why I am perhaps harder on them than any other startup, poking holes in their strategies, ranting on Twitter and occasionally praising them for their awesomeness. Time and again, Uber finds itself in the eye of the (public relations) storm, and to me the reasons are pretty obvious. If you look at the relatively young history of Uber, you would see that

Celebrating 8th Anniversary

it is a company that has done many things right and a couple of things very wrong. It has figured out how to remove friction between a traveler and transportation by reducing it to mere minutes. In doing so, Uber has also become the first next-generation commerce company to use connectedness to its advantage. It has also figured out how to organize what is a disorganized and poorly managed business: local transportation. Uber’s secret weapon is the data it is collecting, but what it has failed to do — use that data in the most powerful kinds of ways. Data tells the service that there are fewer cars on the road and massive demand,

and out comes surge pricing. This makes perfect business sense — except when it is in New York City battered by Hurricane Sandy. Ooops! The company failed to factor in the “emotion” and “humanness” in its data. A better approach would have been to give people discounts based on the time they had to wait, and make up the difference to the drivers (or even give them bonuses for working around the clock). Yes, it would have been costly, but it would have cemented the “Uber cares” sentiment.

Uber (and I don’t mean to pick on them, because it applies to all companies) should be thinking about using data to create positive experiences. A good way to start is to take a cue from the casinos (or Zynga): make the “whales” happy. If someone is a big spender on their service, then they should get to the front of the line and get an Uber car before everyone else. Sure, they can create loyalty discounts, but time saved (and a clean experience) is what’s more important to an Uber customer. (This shoe store in Manhattan knows how to use data to make customers happy, and

What will it take to build emotive-and-empathic data experiences? Less data science and more data art — which, in other words, means that data wranglers have to develop correlations between data much like the human brain finds context. It is actually not about building the fanciest machine, but instead about the ability to ask the human questions. It is not about just being data informed, but being data aware and data intelligent. Let me explain by using my favorite coffee shop as an example. The raw number of check-ins at the coffee shop tells me that I am boring and predictable. Anyone who doesn’t

perhaps others should take a hint from them.) Uber should give the whales an experience that puts a higher premium on their time than that of occasional users. Match up these whales with the best cars and the top-ranked drivers so they will keep spending. In other words, use data to shape experiences. Some might say that this is yet another example of data darwinism at work – and in one sense it is — but big spenders get big perks from casinos and hotels (and some airlines). Uber wouldn’t be doing

know me well will draw the same inference. But parse the data in more granular manner and correlate it with other information and you start to see a picture that understands the emotional value of that data. Let’s run with this example. The service needs to realize that I visit said coffee shop first thing in the morning (something that can be inferred from the time of the check-in.) It also needs to learn that the coffee shop is a few miles from my home, which tells you that I go out of my way to go there. The service also knows that I checkin with a handful of people, whose

Sean Gourley, co-founder of Quid, in his keynote speech at Structure: Data, noted: Data scientists are presented with a set of parameters to optimize over, yet they don’t take the time to step back and say, should I even be optimizing this at all. Data science, I believe, we need to re-imagine it, because data is incredibly powerful. We need to step back from the scientific notations and start thinking of it as data intelligence. Data intelligence has a slightly different philosophy that embraces some of the messy and unstructured nature of the world that we do live in. The symbiotic relationship between data and storytelling is going to be one of the more prevalent themes for the next the few years, starting perhaps inside some apps and in the news media. I was reminded of the future filled with data narratives when I saw this visualization – Out of Sight, Out of Mind, by Pitch Interactive. It takes data about drone attacks and makes them visual and easy to understand, and in doing so, elicits a strong reaction.

But it merely scratches the surface — presenting a slight improvement on an infographic that might have appeared in the pages of a magazine. In a future where we have tablets and phones, packed with sensors, the data-driven narratives could take on an entirely different and emotional hue.

anything wrong if it followed suit, as I don’t think of them as an essential service. I am and will remain wary of the idea of data darwinism creeping into essential services. Using data to shape experiences has to become the default for all startups, regardless of whether their focus is on consumers or large companies. Almost every day I come across an app that has an astonishingly beautiful interface, only to find it incredibly vapid and unintelligent. A lovely interface comes alive when married to data and the insights and context it brings.

relationship to me can be inferred from the social graph. Add to the mix the fact that I have left tips and taken photos at that spot. Now, compare it to all other coffee shops I have checked into and how they rank against this one location. Add all of them up, and you end up with a rudimentary conclusion: I don’t go to this coffee shop simply because it’s an interchangeable part of my daily routine, or because it’s on my way to work. I visit it because it is my happy place, my one cup (or dozen) of zen. And a company like Foursquare could use that fact to package even more compelling experiences for me.

Data needs stories, but stories also need data. Data, when its put up in front of you as a number, it gets stripped of the context of where the data came from, the biases inherent in it, and the assumptions of the models that created it. - Sean

As for Uber and Foursquare, they should start by thinking, how do we make our customers feel special? Matter reproduced from GigaOm blog with due consent

49 I EXHIBIT I MAY 2013

B. C. D. E. By Ipsit Roy

The ABCDE of Changing Tech 5 trends to spot Celebrating 8th Anniversary

3D Printing 3D printing has been lurking in the dark for quite some year now and people were obviously delighted to see what 3d printing could do when they got the first taste of it. However, this phenomenon is not which demands a lot of time and it will still take some more time to come into mainstream- that includes the price of $300 which is not that bad considering you won’t need another set of toolset. Well, that was past. In China, you can very well get a 3D printer for below $500, and the premium ones are priced a little higher.

For your eyes only Second screen app is something that is going to change the way you watch your television. Also known as TV companion apps, these apps can be made to run on your tablet or smartphone (the second screen) and provide you with TV guides and background information on the show you are watching, ranging from program information to gossip about its stars. They can be also connected to social media, so you can chat with others about what you’re watching.

No to “Anonymity” Big players like Google and Facebook are in constant trouble needing to prove how their user numbers are real and that is something that really matters for the advertisers on their site. Google needs to do the same for the comments that you see against each and every app on Play Store. From where it stands now, if everything goes according to the plan then, 2013 will be the last era where you will hardly come across any post that reads “Anonymous”.

The Big “I” “I” reads information and its big here in this era. That leads us to Big data which is seemingly the dark horse for trend setters in 2013 where technology is running and ruining our lives, digitally speaking. Sending emails, posting on Facebook, watching a video online combines a lot of information and energy that is being sent over and combined into a singular profile; something that the businesses will put to use and shall offer tailored services for every sphere and every wanting.

80/20=90/10 and its some serious maths out there

The 80/20 rule that has made the desktop and the tablets come at constant comparison with each other is taking a hit as the equation is being changed to 90/10. Now, the 80/20 rule had always said how one can do 80% of a work on a tablet but will require a full blown desktop to complete the remaining 20% task. However, with the advent of rich and sophisticated apps, the tablets have been able to get an upper hand on the desktops which makes the comparo-equation stand at 90/10. Some of the mentionable stuff includes search function on a Nexus 7 with Google Now (which makes use of GPS locations) makes the desktop PC version way outdated.

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51 I EXHIBIT I MAY 2013

Leaders of exceptional quality. Self-made entrepreneurs. Scientist and educators in the field of Science & Technology. These and more - all make up our list of 100 Top Tech Indians. Meet the men and women who have shaped our imaginations of the tech world and made an inimitable mark. Read what they had to say to us - for our exclusive cover story for our biggest issue of the year. Our Anniversary Issue. The industry movers and shakers all have a few things in common - passion for their work, success of the highest levels in their field and ethics of the highest quality. Covering the entire spectrum of the tech industry was quite a challenge - but we were determined to find the best Indian leaders and inspirational figures who have enriched our lives in more ways than one!

Celebrating 8th Anniversary

53 I EXHIBIT I MAY 2013

Azim Premji|Chairman, Wipro

IT’S GOOD TO KNOW

•Azim Premji has become the first Indian to sign up for the Giving Pledge, a campaign led by Warren Buffett and Bill Gates, to encourage the wealthiest people to make a commitment to give most of their wealth to philanthropic causes. He is the third nonAmerican after Richard Branson and David Sainsbury to join this philanthropy club. •In 2001, he founded Azim Premji Foundation, a non-profit organisation, with a vision to significantly contribute to achieving quality universal education that facilitates a just, equitable, humane and sustainable society. The Foundation works in the area of elementary education to pilot and develop ‘proofs of concept’ that have a potential for systemic change in India’s 1.3 million government-run schools.

HONOURS BESTOWED

If we start talking about his personal net worth and how much his businesses are worth then that really will not capture the legend of Azim Premji, the Chairman of Wipro. Yes, he may be the 3rd richest Indian in the world and the 41st richest person in the world – but he has been at the helm of one of India’s most admired companies for four decades – through its highs and lows, and never had his name in the midst of any controversy. He took over his father’s business at the age of 21; after he joined WIPRO he slowly and steadily entered into other product lines such as ethnic ingredient based toiletries, hair care soaps, lightning products and hydraulic cylinders. Thereafter he shifted his focus from soaps to software. In the 1980’s WIPRO entered into the technology field. Since his immigration into his father’s business he has transformed a 1.53€ million company into a global technology group with 1.91€ billion in sales. Premji owns 79 percent of Wipro and also owns a private equity fund, PremjiInvest, which manages his 0.76€ billion personal portfolio.

TECH INDIANS

In 2011, he was awarded Padma Vibhushan, the second highest civilian award by the Government of India. In 2005 he became the first Indian recipient of the Faraday Medal

“I strongly believe that those of us, who are privileged to have wealth, should contribute significantly to try and create a better world for the millions who are far less privileged.”

Sunil Mittal|Founder, Chairman & Group CEO – Bharti Enterprises

IT’S GOOD TO KNOW

•Mittal has also been working towards educating India through the Bharti Foundation. The foundation has established over 200 schools on its 2009 list of the world’s top 25 philanthropists. •The 6.32€ billion turnover company runs India’s largest GSM-based mobile phone service and world’s fifth largest wireless company with over 190 million customers across 19 countries in Asia and Africa.

HONOURS BESTOWED

Telecom Czar Sunil Mittal has a tale that is as fascinating as it is inspiring. The son of a Parliamentarian, Sunil had shown keen interest in business right from an early age and his journey from Ludhiana to Mumbai and New Delhi is well known in India. By the early 1990s, Mittal was making fax machines, cordless phones and other telecom gear. The turning point came in 1992 when the Indian government was awarding licenses for mobile phone services for the first time. One of the conditions for the Delhi cellular license was that the bidder have some experience as a telecom operator. Mittal clinched a deal with the French telecom group Vivendi. Two years later, Sunil secured rights to serve New Delhi. In 1995, Bharti Cellular Limited (BCL) was formed to offer cellular services under the brand name AirTel. There has been no looking back since that day, as ‘Airtel’ has become one of the biggest players in the telecom market, not just in India – but in the world. They now have the Baadshah of Bollywood as one of their brand ambassadors along with A. R. Rahman. Padma Bhushan in 2007, from the President of India. INSEAD Business Leader Award 2011 Philanthropist of the Year Award 2010 at The Asian Awards

“A boy of 8 or 9 years selling roses at the signals can make anybody feel worthless. How could I sit back in my chair and just run my business when the next generation of this country still hasn’t made its foundation? You can dream of a beautiful India, but you have to wake up from your dream to make it beautiful.” Celebrating 8th Anniversary

N. R. Narayana Murthy|Chairman Emeritus, Infosys Narayana Murthy has every reason to smile! The company he co-founded in 1981 with six other middle class mavericks has come a long way. Started in a 10 x 10 room with Rs. 10,000, this IT behemoth is credited with creating 1000’s of millionaires courtesy its stock option schemes, being a pioneer of the Indian offshore model and building an institution where governance has always been given a premium. He has made Infosys the icon it is today but in the process struck many other changes for the industry. His catalytic role accounts for India’s emergence as the global destination for software services talent by completing more than 20,000 projects with a 99 per cent error-free record. He has always urged for economic empowerment that offers a path out of poverty through such endeavours. Building a multi-billion dollar software and IT services firm must have never been easy, more so when it comes to proving that India can compete with the world by taking on work that had previously been done in much richer countries. Sparking an outsourcing revolution he has been a catalyst for attracting billions into the local economy and morphing India into the world’s back office.

HONOURS BESTOWED

“It is not easy for me to deliver my last address at this forum. As I speak, a mosaic of images from the past whizz through my mind. The list seems endless, and it would be difficult to narrate them all. The day we assembled in my tiny apartment in Mumbai to decide that respect from every shareholder was the most valuable thing for us, was momentous.” The Hoover Medal by the American Society of Mechanical Engineers in 2012. Woodrow Wilson Award for Corporate Citizenship in 2009. Padma Vibhushan by the President of India in 2008. Commander of the Order of the British Empire (CBE) by the British Govt in 2007.

IT’S GOOD TO KNOW

• He is an IT advisor to several Asian countries and serves on the boards of Ford Foundation, Rhodes Trust, the Indian School of Business and the UN Foundation. • His wife, Sudha Murthy is an Indian social worker and accomplished author. She is known for her philanthropic work through the Infosys Foundation

Nandan Nilekani|Chairman, Unique Identification Authority of India (UIDAI).

IT’S GOOD TO KNOW

•Nilekani has appeared on The Daily Show with Jon Stewart to promote his book Imagining India: The Idea of a Renewed Nation and spoke at a TED conference in 2009 on his ideas for India’s future. •His estimated net worth is around 1.07€ billion.

HONOURS BESTOWED

Being the co-founder and ex-CEO of the multi-million dollar worth Infosys wasn’t enough for Nandan Manohar Nilenkani. The Sirsi (Karnataka) born IIT Bombay educated IT chief, always wanted more. Not for himself, but for his fellow countrymen. And that’s when Nilekani left Infosys in July 2009 to serve as the chairperson of the Unique Identification Authority of India. As chair of the UIDAI he is responsible for implementing the envisioned Multipurpose National Identity Card, or Unique Identity card (UID Card) project in India. This initiative aims to provide a unique identification number for all residents of India and will be used primarily as the basis for efficient delivery of welfare services.

He’s been awarded: the Padma Bhushan, one of the highest civilian honors of India. One of the youngest: entrepreneurs to join 20 global leaders on the prestigious World Economic Forum (WEF) Foundation Board in Jan 2006

55 I EXHIBIT I MAY 2013

TECH INDIANS

Popularly known as ‘The Father of the Pentium Chip’, Vinod Dham has donned various hats during his years in the field of Technology. An alumnus of the prestigious Delhi College of Engineering (now known as Delhi Technological University), Vinod Dham landed in America in the mid-70s with only $8 in his pocket! He is a humble man for someone who has been credited as being the co-inventor of Intel’s first Flash memory technology (ETOX) which led to Intel being the superpower billion-dollar industry it is right now. When he joined Intel, it was then a mere 506.84€ million revenue company. By the time he left in 1995, Intel’s revenues had soared to 12.38€ billion. Dham says he was a keen observer of how Andy Grove built the strategy and the organisation for Intel’s success in the microprocessor business. Even at Intel, Dham took chances, such as his prescient decision to work on processors when he was done with being in R & D. By the time Dham quit Intel, he had already built a tremendous brand for himself. In December 2001, Dham made a trip to India where he met several business. He was impressed by the success of India’s information technology (IT) services industry based on offshoring of US software development to India and was wondering what it would take to recreate a similar US – India model for hardware and chip design offshoring to India. With seed capital from other venture capitalists in April 2002 he co-founded an incubator NewPath Ventures. It invested in Chip and System design companies like Telsima (WiMAX chips for broadband), Montalvo Systems (low-power chips) and InSilica (chips for multimedia and digital printing processors) and Nevis (secure networking) with development teams in India for markets in U.S.ty fund, PremjiInvest, which manages his 0.76€ billion personal portfolio.

“The best thing that happened to me was joining Intel and the best thing that happened to me was leaving Intel”

HONOURS BESTOWED

Vinod Dham| Inventor, Entrepreneur and Venture Capitalist

In 1999 he was named one of the top 100 most influential Asian Americans of the decade. In 2000, he was appointed to serve on the President’s advisory Commission on Asian Americans and Pacific Islanders by President Clinton. He has been a trustee of American India Foundation (AIF) since 2001 along with many other noted luminaries. Former President Bill Clinton serves as the honorary Chair.

“Electrons move at the same speed whether at Intel or AMD.”

Vinod Khosla|Venture Capitalist, Khosla Ventures

IT’S GOOD TO KNOW

• Khosla is one of the founders of TiE, The Indus Entrepreneurs. • In May 2010 it was announced that former British Prime Minister Tony Blair was to join Khosla Ventures to provide strategic advice regarding investments in technologies focused on the environment.

Celebrating 8th Anniversary

HONOURS BESTOWED

One of the many famous quotes that Vinod Khosla lives by is the one he had said a couple of years ago in a conference in San Francisco – ‘The willingness to fail is the key ingredient to success’. The son of an Army Officer from India, Vinod read about the founding of Intel in Electronic Engineering Times at the age of fourteen and this inspired him to pursue technology as a career. He went on to receive multiple degrees from the IIT Delhi, India (Bachelor of Technology in Electrical Engineering), Carnegie Mellon University (Masters in Biomedical Engineering), and Stanford Graduate School of Business (MBA). What followed next was a whirlwind trip of Silicon Valley where he hobnobbed with the best minds in the world of technology and cofounded Sun Microsystems in the process. Khosla served as the first chairman and CEO of Sun Microsystems from 1982 to 1984, when he left the company to become a venture capitalist. He has been one ever since, and taking risks has been a part of his DNA. Khosla served as the first chairman and CEO of Sun Microsystems from 1982 to 1984.

He was a finalist for the 1999 World Technology Award and served as the Honorary Chair of the DonorsChoose San Francisco Bay Area Advisory Board.

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INNOVATIONS THAT CHANGED Celebrating 8th Anniversary

ver since man has learned how to fly, he has wanted to go faster, higher and in more luxury than before. It seems this need for man to not only enjoy the comforts of his life on ground has taken to the air as well, with most high end aircrafts being equipped with some rather amazing piece of technology.

OUTLOOK IN INDIA Boeing sees signs of an improving commercial aviation market place in India. Over the next 20 years, the Boeing Current Market Outlook projects that the airlines in India will need 1,450 new airplanes worth 134.38€ billion. Addressing reporters at Aero India 2013, Dinesh Keskar, Senior VicePresident of Asia-Pacific and India Sales for Boeing Commercial Airplanes, said, “In India while traffic is dropping due to reduced capacity, yields are improving and fuel prices are stabilising in the market.” “These are all positive signs for the airlines in India,” he added. “There is now a balance between supply and demand helping airlines get reasonable yields to make a profit.” Boeing continues to be the choice supplier of long-haul, twin-aisle airplanes, with the 777 and 787 Dreamliner playing key roles in the fleets of major airlines in India. Keskar, giving the 20-year forecast of airplane deliveries by the airplane type, said for India, new airplane deliveries (2012-2031) will be as follows: Single-aisle airline - 1,201 valued at 87.54€ billion; Twin-aisle – 234 worth 46.84€ billion; regional jets – 15 worth 0.38€ billion. Single-aisle airplanes such as 737 and new 737 MAX continue to be in high demand with airlines in India, making up the bulk of new deliveries in the next 20 year period. “Because fuel prices are higher in India, our newest products such as the 737 MAX will help airlines in India save fuel and lower their

costs,” Keskar explained. “In addition, the capabilities of the 737 MAX will allow airlines to fly passengers farther and in more comfort with the Boeing Sky Interior,” he added.

NOTEWORTHY INNOVATIONS

But, we must remember that the Aviation Industry wasn’t always the same. It has undergone some amazing changes in the past 30 or so years, and we’ve picked out some of the most noted innovations that made a huge impact on this industry running on something close 12-sigma. (An extended version of 6-sigma, with 12-sigma allowing only 1.5 defects per million opportunities).

• Inertial Navigation Like much navigation technology, inertial navigation systems (INS) were first developed during wartime, specifically in the early years of World War II. Robert Goddard and Werner Von Braun both worked on systems to autonomously guide rockets, for atmospheric and suborbital flights, using basic gyroscopes for guidance. The early systems were only somewhat accurate, but as computing and gyroscopic technology improved, systems became far more accurate. Eventually, computing power progressed to the point that gimbal gyros were no longer needed, resulting in so-called “strapdown” sensors. Advancements in the math of guidance calculations were also key. By the 1950s, inertial navigation was introduced into intercontinental ballistic missiles and, within the decade, into longrange military and commercial aircraft, which would have to enter their starting position before a flight in order for the system to track their progress. INS units were somewhat unreliable (current ones much less so), but commercial aircraft were

outfitted with multiple units in part for redundancy but more for increased accuracy, using averaging. By the early 1980s, the more accurate and reliable ring laser gyroscope replaced mechanical INS units.

• Ring Laser Gyro Electromechanical inertial navigation systems (INS) with spinning gyros brought longrange nav into the jet age; solid-state ring laser gyros (RLGs) made inertial guidance common. The technology is right out of the space age: A pair of lasers rotating in opposite directions allow the system to sense microscopic changes in the airplane’s movement, which in turn allows the system to track the airplane’s movement very precisely. RLGs have several notable advantages over conventional inertial guidance systems. They are light in weight and they are remarkably reliable — they often outlast the life of the airframe, as they have no conventionally moving parts. Invented in the early 1960s, RLGs weren’t cheap or producible enough to be introduced for almost two decades. Still, they quickly took over the market. There are today tens of thousands of these units in service. While one might imagine that GPS and WAAS have made RLGs obsolete, that’s not the case; instead, stateof-the-art systems use GPS for improving the accuracy of the RLG system.

• WAAS (Wide Area Augmentation System) While GPS has changed the way we navigate since its civilian advent some 25 years ago, the technology was limited in accuracy in part because of intentional degradation of the signal by the DoD (Department of Defense) and by errors introduced by the signal passing through the

atmosphere. WAAS (Wide Area Augmentation System) is a form of what has come to be known as Satellite-Based Augmentation System, or SBAS. It uses known sites to compare satellite signals and sends those corrections into space, where always-visible satellites share that correction information with users with WAAS-enabled GPS receivers. The result is accuracy that is many times better than GPS, around 3 feet laterally and 5 feet vertically. The takeaway: WAAS has enabled precision satellite-based approaches, allowing pilots to fly with great precision to thousands more runway ends than were previously served by groundbased precision approaches.

• HSI (Horizontal Situation Indicator) The mechanical HSI uses a combination of instruments and indicators to give pilots a rough approximation in plain view of where they are in relationship to their course. The mechanical HSI, while somewhat antiquated by flat-panel standards, represents the pinnacle of mechanical flight instrumentation. While we refer to “electronic HSIs,” which mimic the workings of the “steam gauge” version, the term does a disservice to the ingenious Rube Goldberg complexity of the mechanical version. Central to the workings of the HSI are the heading indicator, the course deviation bar (which shows the course as input by the pilot), the deviation index (to show right or left of course) and the glideslope indicator (showing on, above or below the glideslope for the approach chosen). Perhaps the biggest benefit of using an HSI versus separate localizer/ glideslope and heading indicators is that the instrument scan is simplified. The HSI is one-stop shopping for pertinent flight information.

• HUDs (Head-Up Displays) Head-up displays are just what they sound like: displays of critical flight information that pilots can look at on a see-through window while continuing to view the outside world ahead through the windscreen. HUDs have military aircraft origins dating back to World War II. They enhance situational awareness and eliminate pilot transition from head-down to head-up flying, thought to be a major risk factor when transitioning from instrument to visual reference on

THE AVIATION INDUSTRY

59 I EXHIBIT I MAY 2013

glass, to give the pilot essential flight information and guidance that is “conformal” with the outside world throughout all phases of flight. A recent Flight Safety Foundation study found that nearly 70 percent of all takeoff and landing accidents could have had a more positive outcome with HGS technology. In recent years, tremendous advancements of HUD technology have been made, including the addition of synthetic and enhanced vision, and with new optical technology, it is now possible to bring HUD to smaller aircraft by eliminating the need for overhead projectors.

• Pilotage and Landmarks When airplanes were first made, the only way for pilots to navigate was to look outside and read the landscape to figure out their location and the direction in which to continue flying. This form of navigation is commonly known as pilotage. Before aeronautical charts became common, road maps were very useful tools for early pilots, who could use easily defined landmarks such as roads, rivers and railways to verify their position and navigate from one town to the next. Aeronautical charts made pilotage easier by differentiating various elevation levels by colors and topographical contour lines and by including landmarks such as water tanks, towers and power lines. But with the increasing use of GPS and moving map displays, where pilots can simply look at the screen to find out where they are and where they need to go, pilotage is quickly becoming a lost art.

• Flat Panels (PFDs) A PFD, or primary flight display, is an electronic display of the typical flight parameters: attitude, airspeed, altitude, heading, vertical speed, turn-and-bank and yaw — information traditionally displayed by many separate analog instruments. A PFD condenses the flight information into one screen, using vertical tapes to show airspeed and altitude data, making it easier for the pilot to scan and interpret the information. Situational awareness, particularly during upset attitudes, is also enhanced by alerts (whether color coded or audio), which were not possible with round gauges. Navigation data is often also incorporated into the PFD, further enhancing situational awareness. Many modern PFDs also display a synthetic vision image of the outside environment overlaid by primary flight information. Basic PFDs were introduced in electronic flight information systems (EFIS) in commercial jets in the late 1970s. Today, airplanes from singleseat general aviation airplanes to massive commercial jetliners incorporate advanced PFDs into full glass cockpits, mostly using easy-to-read and reliable LCD screens.

• AHRS/ADAHRS The attitude and heading reference system has revolutionized aviation. It’s what made Garmin G1000 and a lot of other amazing cockpit technology possible. Similar to the chip that is embedded in your smartphone to tell it which way is up and which way is sideways, an AHRS

consists of micro sensors that provide heading, attitude and yaw information. The technology replaces traditional gyroscopic instruments with a single unit that provides incredible reliability and accuracy. The reliability part of the equation is a lifesaver, as digital “gyros” have all but eliminated a chronic cause of fatal accidents: loss of control following gyro failure (mostly due to vacuum pump failure) while IMC or at night. All modern integrated cockpits use AHRS technology, with the most sophisticated avionics adding an air-data computer to transform the AHRS to an ADAHRS. The air-data computer adds airspeed, altitude and OAT to the mix, digitizing those inputs. Not only are microelectromechanical (MEMS) AHRS systems super reliable, they’re affordable too, meaning everything from a multimilliondollar bizjet to a budget LSA can fly with the technology.

• Handheld Navigators Probably the most significant improvement to the life of the hobbyist aviator since the introduction of the sectional chart in the 1930s, the handheld navigator has changed the safety picture for the better since its introduction 30 years ago. Early handheld navigators by Narco (HT-830), Bendix/King (KX 99) and Sporty’s (A300) used VHF signals for guidance. Soon, handheld Loran navigators by Northstar, Trimble and Garmin took over the market. The real breakthrough came in the early to mid-1990s, with the introduction of handheld moving map navigators with increasingly sophisticated

features, including extensive databases with obstacles, terrain and procedures. Eventually, the true handheld became rare, as larger, more powerful and heftier portables, like Garmin’s GPSMap 696, came to the fore. Today handheld/portable navigators from a variety of manufacturers offer all of these features and traffic alerting and weather via ADS-B. With the advent of the iPad Mini and small-form-factor units from other manufacturers running sophisticated navigation apps, the age of the multifunction handheld navigator is upon us.

• Global Positioning System (GPS) GPS, launched by the U.S. Department of Defense in 1972, is a technology that has revolutionized navigation not just for aviation but for the entire world as well. The system is architecturally simple, consisting of a constellation of satellites beaming their signals earthward, where they are monitored and adjusted if necessary. Our receivers get data from multiple satellites and figure out where we are based on the time the signals take to arrive. Our airplanes’ motion, including track and speed, are derived from the change in signals. GPS receivers became widespread in GA in the early 1990s. Since then, the technology has revolutionized how we fly, as companies have introduced sophisticated and affordable FMS systems based on GPS, allowing us to fly precise departure, en route, arrival, approach and missed approach procedures, with more capabilities to come.

INNOVATIONS THAT CHANGED THE AVIATION INDUSTRY Celebrating 8th Anniversary

Publishing ECommerce OutdoorMedia Events SocialMedia CorporateVideo DigitalMedia InFilms

SOME EYE-CATCHING NEW JETS WORTH BUYING! technologically advanced business aircraft

GULFSTREAM G650

Only about ` 3,56,49,00,000!

shocked???

Worth buying did we say? Yes, if you own your own island, they certainly are worth buying. Because the Gulfstream G650 costs only about 50 million Euros. How much is that in Indian money? Only about ` 3,56,49,00,000! If you still haven’t fainted, then read on and find about what makes this beauty so damn expensive – The G650 is the most technologically advanced business aircraft in the sky. The G650 comes standard with many advanced safety features such as Enhanced Vision System (EVS) II™, the Head-Up Display (HUD) II and the Synthetic Vision-Primary Flight Display (SV-PFD). Its Planeview II™ cockpit comes equipped with a Triplex Flight Management System, Automatic Emergency Descent Mode, 3-D weather radar, Advanced Flight Controls – in short, a full array of sophisticated, next-generation technology to improve pilot situational awareness and enhance safety. Gulfstream engineers paid particular attention to the cabin environment. In fact, they designed it from the inside out. Longer, wider and taller than any other cabin in its class, the G650 living environment provides comfortable accommodations for up to 18 people. Choose from 12 Select floor plans to configure the G650 to meet your specific mission requirements. The cabin can be configured with a four-place conference table with two additional seats across the aisle for meals or meetings for up to 6 people. Enjoy wider seats, more aisle room and a large stateroom option for resting up between world capitals.

INNOVATIONS THAT CHANGED Celebrating 8th Anniversary

Only about ` 62,88,48,360!

BOMBARDIER LEARJET 70

The latest edition to the Bombardier line-up has been billed at approximately 8.82 Million Euros – or ` 62,88,48,360. If that number wasn’t eye-popping enough for you, let’s have a look at some of the other astounding facts about this sexy machine. CABIN COMFORT With a maximum height of 4.92 ft (1.50 m) and a maximum width of 5.12 ft (1.56 m), the Learjet 70 business jet offers an exceptional cabin environment, providing the room and amenities you need to work, relax, or simply enjoy a meal. FORWARD-CLUB SEATING Six passenger seats with integrated storage are configured in a forward-club formation with plenty of legroom. GALLEY Featuring a newly designed galley with increased work and storage space, the Learjet 70 business jet makes dining while flying more practical and pleasurable than ever. Galley enhancements in the Learjet 70 aircraft include a 27% increase in catering storage and a 33% increase in trash container size over its predecessor. POP-UP MONITORS 7" (18 cm) pop-up monitors enable passengers to watch videos and listen to satellite music as they fly from city to city. Dado panel compartments beside each seat provide additional space to store your work or personal items while flying to your next destination. EXECUTIVE TABLE In the forward club section, two 20-inch (51 cm x 64 cm) executive tables fold out effortlessly from the side-ledges, transforming the Learjet 70 aircraft into your private office and allowing you to catch up on work as you cruise at high speed to your next destination.

THE AVIATION INDUSTRY 63 I EXHIBIT I MAY 2013

Devita Saraf|Founder & CEO, Vu Technologies She is a woman happy by nature and she just can’t do without “crazy ideas”. She is 31 and she has been the same ever since she became the Director of Marketing at her father’s company ten years back (Devita was 21). In 2006, India Today named her as one of the top 25 most powerful women in India and she has won her accolades from all spheres. Most of all, she is the one behind VU technologies which re-introduced the concept of luxury gadgets to Indian tech market. Moving on her own terms, she have designed and redesigned Vu many a times to make sure, she hits the right spot and stays on with it. It’s to be debated whether India likes 3D , but Devita is already on 4K and her Vu is fated to expand from living rooms (TVs) to outdoors (3d cameras).

IT’S GOOD TO KNOW

•Devita likes to keep a track of all things tech. She does a lot of reviews, tech blogs and handles gadgets day in and out. She is one of the regulars at tech shows all around the world and she loves Exhibit too. (That’s jolly good to know!) •Vu technologies will be soon launching a 84”, 4k resolutions, Ultra HD TVs, tagged at 16 lakhs

PERSONAL PICKS

“I don’t believe in paving my own personal success but everyone else’s by nature.”

She wears: Omega She drives:Mercedes Dream wheels: Mc Laren G star Favourite App:Chanakyaneeti Most awaited gadget: The 84” VU

Ashwin Navin|CEO, Flingo

PERSONAL PICKS

Right from handling the business end of BitTorrent, to managing his own company (Flingo) – Ashwin Navin has kept himself busy with a variety of roles. He firmly believes in the mantra of surrounding oneself with brilliant people from all disciplines, and told us never to have people short in engineering and design. “Over-invest on these areas and get the best and brightest you possibly can. Always look for ways to deploy software to eliminate labor-intensive tasks. Companies that put technology (R&D) first will attract the best technologists, and therefore beat their competitors and lead in their industry.” For upcoming technologies, he believes the answer lies in cloud-based alternatives, though his personal focus is on digital media and he’s particularly excited about the opportunity to transform the television experience. By teasing consumers with their ‘Samba’ at CES this year, Navin is hoping that 2013 will be a great year for Flingo. His reasoning was, “A lot has happened at the intersection of TV and technology in recent years: Smart TVs, Google TV, Apple TV; however a seamless experience that integrates broadcast TV with the Web is still sorely lacking. So we plan to focus on that opportunity with Samba, a product that makes your phone, tablet and PC all in-sync with live TV.” On BitTorrent, Navin pointed out that it proved digital media consumption had a huge scope all over the world, without which “legal services like Spotify, Hulu, Netflix and even YouTube would not exist.” He wears: Nothing on his wrist; relies on Google Calendar He drives: Jaguar Gadget which he bought and immediately regretted: A Kodak waterproof video camera. It’s a knock-off of the Flip Cam and video quality is pretty bad. Most expensive online purchase: A nice watch for his mom!

Celebrating 8th Anniversary

IT’S GOOD TO KNOW

Mr. Navin has built a home for his entire family so everyone can stay under one roof. Within that home, there is a giant Network-Attached Storage (NAS) device, made by a Japanese company called Buffalo. It apparently has movies, TV shows and photos to keep one entertained throughout a nuclear winter! He is also quite a traveler preferring to explore and check off destinations from his list. He highly recommends the island of Mustique though, and says there are many such places in the Carribean.

Sabeer Bhatia|CEO, Jaxtr It’s not every day that you get an exclusive audience with the man who co-founded Hotmail and put India firmly on the technology world map. Of the many questions popping in our head, we wondered if email is still relevant in the world of social media today. “Email still has its place just as social networking does. The past few years have seen both grow. They are used for different purposes” he replied, calmly. He thinks it was still the best move of his life to sell Hotmail to Microsoft and has no regrets for it, and post that era he believes this year will be his best. So where does he think will the next phase of growth in the tech market will come from? “Mobile, big data, cloud, biotechnology” was the simple reply. He told us to keep an eye out for ‘Verseon, Deck and Jaxtr’ and that the speed of innovation in mobile phone industry and explosion in use of apps has been noteworthy.

IT’S GOOD TO KNOW

Sachin Bansal| CEO, Flipkart How do you take a company and turn it into a `5,000 cr business in 5 years? You can start by looking at how Sachin Bansal started with Flipkart as a book selling online store to a fully blown e-commerce venture with a purchase of India’s second largest e-retailer in electronics – Letsbuy. com, for about $25 million. Sachin has been a big part of this success story, driving his team with excellent leadership and management skills that defy his age. Sachin left Amazon to start Flipkart along with a friend Binny Bansal with a mere investment of `4 Lakh. Today Flipkart generates `1.5 Crore a Day. It has a record userbase of 1 Million in India only. The man behind such a mammoth company still times find to enjoy the simpler things in life, and is also quite active on social networking websites. For e.g. he has more than 31,000 followers on Facebook and actively keeps tweeting as well.

IT’S GOOD TO KNOW

•Although he believes that the growth of apps have disrupted Nokia and Motorola, he himself uses apps for controlling AV and other apps like Maps, Pandora, Spotify and Saavn. •Into the 21st century, Hotmail is the world’s second largest e-mail provider with over 369 million registered users, a figure exceeded only by Google’s Gmail service.

HONOURS BESTOWED

HIS SUCCESS MANTRA Embrace technology wholeheartedly. Innovate to make your country and the world a better place. MIT chose him as one of 100 young innovators who are expected to have the greatest impact on technology and awarded ‘TR100’, San Jose Mercury News and POV magazine selected him as one of the ten most successful entrepreneurs of 1998.

Binny Bansal| COO, Flipkart

•An avid gaming enthusiast, Sachin likes to spend most of his free time with his family. •Before co-founding Flipkart with Binny Bansal, he worked with him in Amazon India, on a platform called Amazon S3, which has powered about half the startups in the US.

•Binny was only 25 when he decided to take the plunge with co-founder Sachin Bansal and launch Flipkart •He firmly believes the USP of Flipkart is its simplicity, convenience and customer service.

“Flipkart could in simple terms mean ‘Flipping things into your Kart’” Sachin Bansal

Right from the day when Flipkart was formed, Binny Bansal and Sachin Bansal (not related) have been stressing on important objective – customer satisfaction. In an interview given some years ago, Binny had fondly recalled the time when the very first order was placed with the (then) bookselling website. He had himself traced down a bookstore in his hometown of Bangalore, forgot to carry his wallet- so he had to call up a friend to borrow the money, then wait for the sudden burst of rain to stop – and somehow get the shipment of the book out. The customer was informed of the delayed, who replied that he had waited almost 3 years for the book and could wait another 3 days. That’s how important their core belief in making customers happy has been, and Binny Bansal has been stressing on that – with his entire team.

.”

“The lack of customer service is one of the major reasons for the slow E-commerce growth in India. We want to change this perception and get people to embrace E-commerce due to the many benefits it provides”. Binny Bansal 65 I EXHIBIT I MAY 2013

Roshni Nadar| Executive Director & CEO, HCL Corp

TECH INDIANS This corporate heiress brings a global outlook, strategic vision and dedicated passion for social enterprise and institution building to her varied roles. At Delhi-based HCL Corporation and the Shiv Nadar Foundation, which was set up by her father, she is responsible for strategic decisions regarding the overall direction of the corporation. The vision for the HCL brand and the Shiv Nadar Foundation, of which she is one of the trustees, are guided by her. Initially she wanted a career in Media, but during her time at the Kellogg Graduate School of Management she discovered social enterprise management and chose that area as her field of expertise.

IT’S GOOD TO KNOW

•Roshni is a trained classical musician and loves traveling and yoga. •Prior to becoming CEO of the HCL Corp., Roshni Nadar had been serving as the trustee of the Shiv Nadar Foundation, which runs the not-for-profit Sri Sivasubramaniya Nadar College of Engineering in Chennai.

Vanitha Narayanan|MD, IBM India With her accession as the new MD of IBM India, Vanitha Narayanan joined the ranks of a handful of women chiefs in the country who head a technology company. However, Narayanan has more to her credentials than being a woman. She is an old-timer in IBM and has spent over 25 years managing clients globally. Those who have worked with her say she is quite an aggressive person and has a well-rounded view of every segment of the business, be it marketing, sales, strategy or execution. In her new role, Narayanan will be responsible for IBM’s sales, marketing, services and global delivery operations in India and South Asia.

IT’S GOOD TO KNOW

•Narayanan who joined IBM in the US in 1987, holds a Masters degree in business administration in marketing from the University of Madras and in business administration in information systems from the University of Houston. •She leads several leadership development and diversity initiatives for ISA and is the executive sponsor for developing the women’s leadership pipeline. She is also a member of IBM’s Integration and values team, which comprises senior global executives hand-picked by the IBM chairman.

Neelam Dhawan|MD, HP India She is a mother of two young girls, a wife and a CEO. Neelam Dhawan is the Managing Director of HewlettPackard India. She has been an icon for women in the IT industry, where there aren’t too many women in the highest management positions. She has been the Managing Director at Hewlett-Packard India Pvt Ltd. since July 1, 2008, with a portfolio that includes software engineering, research and IT services. IT was not Dhawan’s first choice. Like most B-school graduates, she was keen to join FMCG majors like Hindustan Lever and Asian Paints. But both companies rejected Dhawan. They did not want to appoint women for marketing. She got an offer to get in to banking at ANZ Grindlays Bank. She declined. Dhawan’s started her career with HCL Technologies and spent 14 years learning the nuances of sales and marketing.

IT’S GOOD TO KNOW Celebrating 8th Anniversary

•Neelam got her bachelor’s degree in Economics from Stephens College, New Delhi. Thereafter she did her master’s in Business Administration from Faculty of Management Studies. •Prior to HP India, Ms. Dhawan served as a Managing Director at Microsoft Corporation (India) Pvt. Ltd. •She has been a Member of the Supervisory Board at Koninklijke Philips Electronics NV since April 2012.

Sahil Sani| Director, Sahil International

IT’S GOOD TO KNOW

Mr. Sani uses apps which he feels are pertinent to him. He gave us examples of MakeMyTrip and TruCaller app for their usefulness to him. He loves using the iPhone 5’s camera, more than any digi-cam – as he confessed “It’s too cumbersome to carry a camera with me. I’m not a photography bug and so I’m very happy with my phone’s camera. There are too many devices and I can so not manage to carry anymore.

PERSONAL PICKS

Overcoming various challenges and still providing quality audio products for over the years, Sahil Sani has seen it all, while being in charge of Sahil International. Sahil International is HARMAN’s exclusive distributor in India for JBL, Infinity and JBL Selenium branded aftermarket car audio products. When we caught up with Mr. Sani for our rendezvous, he said “The advantage with us is that we’re primarily in the speaker business and speakers are generally independent of technology as they don’t have any ground breaking technologies. Speakers are what they are because of the way they’re made and the way we listen to them. Speakers move the air around you and received by your eardrums. Unlike a television, where you can make the screen slimmer, bigger or clearer, speaker technology hasn’t changed much. Thus, our main focus is on design of the speaker, its look, sound quality and sound power. Each of these factors is very easy to control and that allows us to play around with price points so we can create speakers for individual customers or a customer demographic. So if we want to make a speaker for 500 rupees, we can; if we want to make one of `5 lakh, 50 lakh or even 5 crores we can make that too.”

He wears: A Rolex He drives and his dream car: I already have my dream car. A Ferrari! (He tinkles and thereby shows us his Ferrari keychain) Smartphone he uses: iPhone 5 Laptop of choice: MacBook Air (Self-confessed Apple fan)

Naveen Selvadurai|Internet Entrepreneur Before ‘check-ins’ became that big, they were nothing but an idea. An idea that struck to the co-founders of Foursquare – Dennis Crowley and Naveen Selvadurai. Selvadurai was born in Madras (now Chennai) in Indian state of Tamil Nadu. He found his partner in Dennis Crowley who was working in AreaCode, another software startup that shared office space with Socialight, where Dennis was director of product development. AreaCode takes advantage of today’s environment of pervasive technologies and overlapping media to create new kinds of gameplay, for example Facebook games that create innovative new forms of social interaction. When Foursquare was valued around $600M Naveen decided to leave the company. His official statement is that he feel that he has done everything he can and that it’s time to move on and to focus on new projects.

IT’S GOOD TO KNOW

•He graduated from King’s College London and Worcester Polytechnic Institute where he got his both bachelor and master’s degree in four years. •According to his mother, Naveen (born January 27, 1982) was an affectionate, quiet and shy boy. He didn’t like to play with other kids too much, he never watched television and he was avoiding toys. •His mother also stated that his life changed when he got his first computer in the sixth grade. In high school he won Texas Instruments contest with science project on artificial intelligence.

67 I EXHIBIT I MAY 2013

Sundar Pichai|SVP, Android/Chrome & Google Apps

TECH INDIANS

When the founder of Android stepped down from his position at Google, the internet giant turned to someone who had already made a name for himself in the tech circles and especially in Google. Pichai Sundarajan, better known as Sundar Pichai is a computer engineer living in America, originally hailing from Tamil Nadu, India. Sundar Pichai began his journey with Google in the year 2004 largely involved in product management and leading the innovation team for Google’s Chrome and Chrome OS as the Vice President of Product Management of the company. He was also involved with other Google search products, like Google Toolbar, Chrome, Desktop Search, Gadgets, Google Pack, Google Gears, Firefox extensions, apps such as Gmail and Google Maps and Mac products. It was under his supervision that the Chrome OS now resides on products such as the Chromebook Pixel.

IT’S GOOD TO KNOW

•Pichai has more than 15 years of work experience and also serves as a Member of Board of Advisors at Ruba, Inc. •In a company blog, Google CEO Larry Page had this to say about him, “Sundar has a talent for creating products that are technically excellent yet easy to use--and he loves a big bet. Take Chrome, for example. In 2008, people asked whether the world really needed another browser. Today Chrome has hundreds of millions of happy users and is growing fast thanks to its speed, simplicity and security. So while Andy’s a really hard act to follow, I know Sundar will do a tremendous job doubling down on Android as we work to push the ecosystem forward.”

Gurbaksh Chahal |Internet Entrepreneur For someone who is only 30 years old, Gurbaksh Chahal has already founded and sold off two companies for a total of about $430 million. His current net-worth is estimated to be around $100 million, and before you think he was born with a silver spoon in his mouth, let us also inform you – he was born to traditional Sikh family in a village called Tarn Taran Sahib in Punjab. More recently Chahal has appeared on several talk shows, starred in a prime-time television series and written a memoir.

IT’S GOOD TO KNOW

•He left school at 16 to start Internet advertising company Click Agents. Two years later he sold it for $40 million. •In 2004, G launched online advertising company BlueLithium. Yahoo! went onto buy it for $300 million. •He is also an international best-selling author of The Dream, the inspirational tale of his entrepreneurial journey. In September 2009, Glaunched gWallet, now re-branded as RadiumOne that has valuations exceeding those of his previous companies.

Naveen Tewari|CEO & Founder, InMobi In 2006, InMobi (previously known as mKhoj) was conceptualized after the IIT Kharagpur graduate with a fresh MBA from Harvard Business School, declined the opportunity of a high profile job and decided to follow his heart to become an entrepreneur. The journey hence has been full of ups and downs and an eye-opener for the young businessman. InMobi’s network is growing fast and now delivers the unprecedented ability to reach 200 million consumers, in over 125 countries, through more than 31.5 billion mobile ad impressions monthly. His great conviction and unique perspective created one of the few successful mobile Internet product companies to emerge out of India. Today InMobi is the world’s largest independent mobile advertising network with its offices in London, San Francisco, Bangalore, Tokyo, and Singapore and a total of over 185 employees.

IT’S GOOD TO KNOW

•Naveen is the Founder and Chairman of a US based non-profit organization, India School Fund (ISF), which has been formed to set up schools in rural India. •At Harvard Business School, Naveen was the recipient of the “Dean’s Award”, the highest honor for his exceptional leadership and contribution.

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www.oppodigital.co.in 69 I EXHIBIT I MAY 2013

Sporting It In Style

By Malik Sumrani

Sports are no longer looked upon as merely a way in which one competes, people have now made a style statement out of it. No one wants to be spotted in a shabby kit while on field. Irrespective of how sweaty or mucky you are, it is all about looking classy and playing the sport you love at the same time. It's one thing to be competitive, but when you have excessive money all you wish to do is enjoy the sport to the fullest. Why shouldn't you? Those extra lacs (maybe a crore) has to be spent somewhere after all! If you are equipped with some serious stash then you might as well invest it in some sporting activities. Right from ground sports to water to even air, here are some extremely expensive sporting activities you could undertake and indulge in. Some of these are risk free while others involve high element of risk. But, what sport would be fun without a little bit of risk. After these, you would truly be glad that you aren't poor!

"Sport Of Kings" - POLO A team sport that does not have too many complicated rules, Polo functions on a simple pass and score principle. Players score by driving a small white plastic or wooden ball into the opposing team's goal using a long-handled mallet. The traditional sport of polo is played at speed on a large grass field up to 300 yards long by 160 yards wide, and each polo team consists of four riders and their mounts. So, what equipment do you need for the "Sport Of Kings"

THE HELMET Equestrian Helmet

There are no special helmets created for polo as such, thus a helmet meant for Equestrian sports would suit this one. The iRH EQ Elite Helmet perfectly fits the bill in this one as it offers the ultimate advantage in styling, workmanship and innovation. It features the distinctive styling that made IRH the choice for all players! Covered in Amara Suede Low profile Geometry Centre, the helment ensures optimal air intake making the Elite EQ the most fashionable and and extremely comfortable helmet.

Price: ` 15,000 (Approx)

SADDLE MMX Saddle

Developed under the guidance of renowned Equitation instructor, Lillian Shively, the MMX Saddle is the ultimate in design, function and durability. It features an extra soft seat, the most durable panels, narrow gullet and strengthened, reinforced tree with adjustable bars. The special waxed. It has been handmade in England by Barnsby's master craftsmen. It comprises of a signature MMX saddle cover and complimentary brass saddle nameplate.

Price: ` 15,000 (Approx)

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BOOTS Boot Premier Extreme

One of the most important pieces of polo equipment is the polo boot? Simple. Polo is a dangerous, rough game. One of the areas that are most vulnerable in polo is your feet and lower legs. Danger from ride offs, falls, being hit by the ball may all involve your feet and lower legs if an accident were to occur. The PoloGearâ&#x201E;˘ Extreme Polo Boot is designed to minimize the impact if any of these events were to occur and to protect from penetration. These boots are an extreme combination of old world craftsmanship and natural materials with space age technology and materials to create a work of art that looks like the finest, hand crafted traditional boot, but works for the next generation who is looking for functionality.

Price: ` 99,000 (Approx)

So, the total amount that you land up spending only behind the equipment for the "Sport Of Kings" is an approximate value of `2,64,000.

71 I EXHIBIT I MAY 2013

Score Eagles and Birdies to stay at Par - Golf

The dictionary meaning states, "playing a ball with a club from the teeing ground into the hole by a stroke or successive strokes in accordance with the Rules." But this is not all that golf is about. Often referred to as the sport most people look up to post retirement, Golf as a sport does not involve too many risks. Yes the rules can be quite complicated to understand, but in layman's terms, it is a sport where one needs to complete a 9 or an 18 hole course in less number of shots than the other players.

GOLF CLUBS Honma Beres Japan 5 Stars

These custom made set of golf clubs are made out of platinum and gold. The technology behind creating these impeccable golf clubs is the four-axis ARMRQ carbon shaft individually crafted to meet their unique specifications of a player. Every single element of these golf clubs is custom made to suit the playing style of a person.

Price: ` 17,60,000 (Approx)

GOLF CARTS The Garia LSV

If you have the kind of money to splurge on a sport like golf, you may not wish to walk around the course with your caddy. The Garia LSV is made by the same company that builds the Porsche Boxster and Cayman and they have designed the Garia LSV to be street-legal. It comes with plenty of safety equipment, hydraulic brakes, seatbelts and wing mirrors, as well as a 4hp electric motor that is capable of reaching 25mph. The final touches of class include 10-inch aluminium wheels, digital instrumentation on the dashboard, hand-stitched leather seats and of course, a refrigerator for your drinks.

Price: ` 33,82,500 (Approx)

Golf Attire

Golf is incomplete without the perfect trousers, a simple shirt clubbed with a sweater and the perfect shoes. Most major brands like Nike, Adidas, etc do sell these. Considering that you do have a club membership and play regularly, an attire that is just right is a must.

Price: ` 15,000 (Approx)

So, if golf is the sport you want to play as an elite, all you have to do is spend around ` 51,56,250 for a golfing experience of a lifetime.

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73 I EXHIBIT I MAY 2013

Royalty Within Deep Seas - Sailing

Referred to as a choice of sport for the brave, Sailing is all about battling the torrid waves of the sea to get from one destination to another. A sailor is constantly changing the rigging, rudder, and sometimes the keel or centreboard to ensure that the wind leads him in the right direction. High risk leads to high reward, in this case for an elite it is all about pride. The equipment required would be:

The Boat (of course)

One of the most important aspects of sailing is the boat itself. The most expensive sailboat in the world is the Maltese Falcon, built by the Italian Perini Navi Yachts. The Maltese Falcon is 289 feet long, making it one of the worldâ&#x20AC;&#x2122;s largest privately-owned sailing yachts. The yacht has a total sail area of 25,791 square feet on three self-standing and rotating carbon fiber masts hosting 15 sails. All part of the yachts DynaRig sail system which can be controlled easily when in rough waters through the advanced controlling system placed inside.

Price: ` 8,25,00,00,000 (Approx)

Line (Rope)

In sailing this is the most crucial part of equipment. Right from anchoring to placing your sails to inline, this piece of equipment is vital. The size and type of line always depends upon the type of boat. Double Braid Nylon Dock Lines by New England are extremely reliable. They are durable and long lasting. Each line has a professionally spliced 12" eye with a heat-sealed bitter end.

Price: ` 7,000 (Approx)

Sailing Attire

Attire is extremely crucial in this sport as it is important for sailors to ensure that they are dry at all times. Dry fit gear along with Jackets, Pants and Boots is vital. Not only can this gear tackle strong winds but also has to assist the sailor in damage free. Accessories in sailing include Gloves, Hats, Sunglasses, Helmets and lots more.

Price: ` 60,000 (Approx)

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So, if conquering rough seas is what you like as an elite then you could end up blowing anywhere around ` 8,25,00,67,000.

Gone With The Win In Style - Wingsuit Flying

Meant for those who love adrenaline, Wingsuit flying is a sport of flying the human body through the air using a special jumpsuit. The jumpsuit is especially designed in a way in which it creates the surface area with fabric between the legs and under the arms. A wingsuit flight normally ends with a parachute opening. So a wingsuit can safely be flown from any point that provides sufficient altitude for flight and parachute deployment. This is one sport that is not meant for the faint hearted. If you have seen Transformers: Dark of the Moon then you will surely be able to recollect what wingsuit flying looks like.

Equipment required for this sport comprises of

WINGSUIT Apache Rebel

Complete with a GPS, the Apache Rebel wingsuit is incorporates a completely redesigned arm wing, using a new thicker cambered profile. This new profile has improved the slow speed characteristics of the suit, the Rebel gets flying quicker after exit. The new arm also offer better stability and reduced pressure. The new arm wing increases the total surface area, though handling is still easy thanks to the wide leg stance. Overall, it is a combination of innovative design and speed.

Price: ` 1,10,000 (Approx)

Flying Lessons

Most cities have official training institutes from where one has to undergo training before they can start flying solo. This is a compulsory procedure for all wingsuit flying aspirants. You could even choose to travel to an exotic location like France to learn this art. Some fancy tuitions this would be!

Price: ` 2,75,000 (Approx)

Other expenses

The cost plane rides itself that one is required to undertake before they can jump is quite high. These are specially designed aircrafts that can take divers up to a desired altitude. Apart from this, the protective gear like helmets also cost high.

Price: ` 5,00,000 (Approx)

The cost of flying alongside birds (maybe higher) is approximately ` 8,85,000. But, this one truly would be an adventure of a lifetime.

75 I EXHIBIT I MAY 2013

CONSOLE, PC CLASSICS GO MOBILE By Nimish Dubey

few years ago, if you told a friend that you were going to play Max Payne or Grand Theft Auto, they would have in all probability pictures you settling down in front of your PC or console, picking up a gamepad and wreaking gaming havoc. Fast forward to today, and they will in all probability ask “Android or iOS?” Yes, like it or hate it, but you would have to be exceedingly naive not to notice that when it comes to gaming, the mobile platform has well and truly arrived. Today, more people complain about Infinity Blade not being available for Android than ever did about Halo not being playable on the PlayStation. The days when playing a game on a handset was

Celebrating 8th Anniversary

synonymous with messing around with a 2D, Java-based title seem to be well and truly over. These days, most console and PC classics are making the journey to the mobile platform while mobile hits like Angry Birds arrive on PCs and consoles. Talk about role reversal. And no matter what Microsoft, Nintendo and Sony serve up this year, this is one trend that is unlikely to change. The reason is simple economics at its best: mobile gaming is way easier on the wallet and more convenient. You do not have to purchase a separate device, purchase physical disks for it from a store, hook it up to a television/display and then be restricted to a room to enjoy a game. In fact, games on mobile platforms have always been more convenient to purchase and play than their PC/console counterparts, but until 201011, been markedly inferior in terms of content (read “gameplay” and “experience”). There were reasons for this - the hardware on most phones was simply not good enough to run

high-quality games. That, however, changed radically with the smartphone revolution driven by iOS and Android. Not only did the hardware of these portable devices improve by leaps and bounds, developers too began to come out with titles that made the most of it. Epic Games used the Unreal Engine to make the very impressive Infinity Blade in 2010, and suddenly people realized that you did not need a console to enjoy snazzy graphics and superb gameplay. The likes of Shadowgun and Dead Trigger have followed and today, gamers on mobiles and tablets can no longer be called poor cousins of their console and PC counterparts. Of course, the console and PC are not likely to fade away into the gaming night. Not just yet. But the very fact that the last wave of portable consoles - the Nintendo 3DS and Sony’s PS Vita - bit the dust seems to indicate that many people no longer think of carrying an extra device with them for gaming. A number of

PC and console game developers are also factoring in the mobile platform into their calculations shows just how popular handsets are getting in the gaming universe. And the move to make older console and PC titles available in undiluted form on portable devices is very much part of this. A Max Payne or Myst delivers a very different gaming experience from an Angry Birds or Cut the Rope - take it from me, PC and console game developers are not just embracing the mobile platform, but they are using classics to change expectations of mobile gamers. And this trend is likely to move up a level with the introduction of the fourth generation of consoles later this year. If industry sources are to be believed, this will see a number of developers release titles that were previously available on the Xbox 360 and PS3 for mobile devices - we have already seen a very rough cut of the original Assassins Creed running

on a Nexus tablet, so will not ask you to take these words with any pinches of salt at all. Evidently work is also underway to port the latest editions of FIFA Football and Pro Evolution Soccer to mobile devices, which have so far

mobile gaming is way easier on the wallet and more convenient been receiving watered down versions of both titles. For game developers, the economics of the move are sound - they do not have to worry about packaging and distribution (that

gets handled by the app stores) and their older content gets a new lease of life. And of course, mobile gamers also realize that there is a lot more one can do on one’s handset while gaming than flinging fowl at pigs! The classics that gave many of us our first taste of gaming are now making their way across to our handsets and tablets. And it is a flow that is unlikely to end, as console and PC game manufacturers realize that they can reach a larger audience with their titles. The next stage? Well, I am wagering on high-profile titles being released ONLY on mobiles and tablets. No, that is not as ridiculous as it sounds when you consider the high-profile promotion of the latest Iron Man game for iOS. It might well happen - just remember you read it first here.

GAMING CLASSICS ON YOUR HANDSET Prince of Persia Jordan Mechner’s classic tale of the prince who leaps, jumps and runs through obstacles to save the princess can now be played in all its glory on a handset.

Riven The sequel to Myst remains one of the most gorgeous games ever made, and it looks phenomenal on you handset as you try to travel between lands using the pages of a book.

Max Payne Want to dodge bullets, Neo “The Matrix” style? You can do so in this game that pits a rogue cop against the underworld and was a rage on PCs and consoles.

Grand Theft Auto 3 It horrified some people with its violence and lawlessness and delighted others with the free roaming space it gave to gamers. Well, you can now experience it all in the palm of your hand.

Baldur’s Gate The Dungeons and Dragons classic is available on tablets, serving up hundreds of hours of gaming on the move - exactly the way it did on computers.

77 I EXHIBIT I MAY 2013

Best Anti Theft Apps For Your Smartphones

Anti Theft Droid Free

Find My iPhone

This app for Android phones helps you track your stolen or lost Android phone. Anti Theft Droid uses the built-in tracking feature of your smartphone to locate it through an internet connection and a browser. Once you install this application on to your phone, you can login into your authorized account at its official website to track the device. The app sends E - Mail alerts whenever the SIM is changed in the phone, and you will receive the actual phone number of the person who has found/stolen your phone. It allows online location tracking of Android phone through Cell Tower IDs and GPS. The is another cool feature in the app, which is the Spy Camera. With this feature, you can view the photos taken from your lost Android phone.

Find My iPhone is the most popular theft protection app on the itunes store. All you need to do is to locate your misplaced or stolen iPhone with Find My iPhone. Install it on any other iOS device, open the app and sign in with your Apple ID. Find My iPhone shows the location of your missing iPhone and you can remotely lock your device, erase data or display a message. For this you must first enable the Find My iPhone on the iCloud settings on your device for you to locate it with this app. There is also an option to request an email when an offline device comes online and is located. Platform: iOS Price: Free

Price: Free Platform: Android

My Anti Theft My Anti Theft is an innovative security solution for computers, smartphones and tablets. It ensures protection of personal identity and data as well as provides the best tracking and location solutions to recover lost or stolen devices. Some of its features include a complete device lockdown that can prevent others from accessing your important data. You can trace the location of your device on an interactive map, the spy camera can click pictures of the thief and last but not the least you can switch on an audible alarm. Platform: Windows, Blackberry, iOS, Android and Mac. Price: Free

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79 I EXHIBIT I MAY 2013

Eye Spy

- SNIPER GHOST WARRIOR 2 -

Reviewed By Malik Sumrani

Authentic sniping experience Poor engine of CryEngine 3

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A sequel to the Sniper Ghost Warrior, this tactical first person shooter has been developed and published by City Interactive and has been distributed by Namco Bandai Games. The game starts with player taking control of Private Security Consultant Captain Cole Anderson, on the Philippines, with CIA Special Agent Diaz making their way to an old Russian radar post to destroy it while working on a tip that some Mercenaries had assembled there to broker a deal for a Bio-Agent WMD. From there on, the sniping madness unleashes. You will enter villages to look for extremely dangerous bio - weapons to visiting prisons, Sniper Ghost Warrior 2 has a great storyline. The game is not as big as we originally thought it would be, but there is an element of surprise in this game. As opposed to its previous version, which sold more than 3 million copies, this version takes sniping to a whole new level. It is difficult and requires the player to use a lot of tact and intelligence. This time around you will also have a partner in crime.

REVIEW

We tested the game on a PC and post some endless hours of wait (Steam download) we could finally have some fun. The gameâ&#x20AC;&#x2122;s storyline is quite interesting. It takes sniping to a whole new level as it made me concentrate more on positioning and the shooting-gallery approach to take a difficult shot, adjusting for range, wind speed, bullet drop, etc add real life-like elements to this game. I was pleasantly surprised that Sniper: Ghost Warrior 2 did at least manage to get rid of some of the flaws from the first game. This time around the AI is a lot better. The graphics are good and the gameplay is excellent. There is a multiplayer mode in the game as well. The campaigns are interesting although we would loved to have longer campaigns. The best part of the game truly is the part where you need to give support to your troops operating on the battlefield. The fact that you are a silent assassin can provide you great pride. The multiplayer mode does need some work. When you start attacking with your spotter, he will let you know which enemy is he taking out (cool, right?). But, half the times, you may take your shot and kill your target but your spotter will not be as swift. Thus, the other target will scramble for cover and raise an alarm. The CryEngine 3 that they have used for this game, has been used minimally. This was quite disappointing.

VERDICT

Honestly, we expected a lot more than Sniper Ghost Warrior 2. It is not a bad gaming title but nor is there anything exciting about it. The gameplay and soundtrack is good but then the missions are too small. The game could be completed within 6 hours with ease. The motion sense trigger system and the authentic sniper experience on various difficulties are amazing but at the same time the lack of usage of the CryEngine 3 let us down.

EXHIBIT RATING

PLATFORMS Windows PC Playstation 3 XBOX 360

PRICE

Windows PC - `1,299 XBOX 360 - `2,799 Playstation 3 - `2,799

81 I EXHIBIT I MAY 2013

Neeraj Roy|MD & CEO, Hungama Digital Media Entertainment

IT’S GOOD TO KNOW

• Neeraj began his career in the hospitality industry with the Taj Group of Hotels. After a successful decade in the service industry, he moved on to establish Hungama.com in 1999. • He is married to Raunaq Roy, who edits Indiawali Brides and Beautiful People, and the couple have a daughter Kyra and live in Juhu, Mumbai.

PERSONAL PICKS

Even though he is heading South Asia’s largest digital and mobile entertainment company, Neeraj Roy stays updated in the world of tech with his 7.5 year old daughter. He told us that internet is the melting-pot of every innovation and re-invention. On the next phase of growth, My Roy felt that video will soon be like air - it will be everywhere. Stopping short of making predictions, he said “it’s not just about trivia and lyrics, it’s about the simplicity of touch and making people interact because otherwise, most of these things like those free streaming services are such that I listen to it. Even if they wanted to make money through advertising, no one’s actually looking at the screen; I’m just listening to music. Technology, as a word, is playing that game of Mario; you need to know when to jump. Sometimes you make a wrong move, but you get another chance to improve. But you can’t keep on making the same mistake.” Not divulging too much about what he has planned, the Apple product lover said that he’s quite an app-geek, with over 5,000 downloads in the last couple of years!

He drives: BMW 7 series The most anticipated/awaited gadget: You know I stumble upon gadgets. I’m excited about what I bought just now – this fuel band and it’s pretty cool which gives me a little alert on how many steps I’ve taken and how many calories I’ve burnt and so on. Favourite holiday destination: It would have to be a balance between my hometown, Allahabad, and Singapore. I love that city, its discipline and its culture. A gadget that he bought and immediately regretted: I bought one of those AV Projectors, those little micro-projectors and what excited me about that was I could just lie down and watch videos even on my ceiling; but that was ruining my back and neck and so it was my wife who rejected it and not me.

WHERE DOES HE SAY HUNGAMA IN 10 YEARS FROM NOW? "Hopefully continuing to retain its premier leadership position in digital media and making India proud. What we’ve done today is the starting point as this a world-class service that we’ve come up with."

Ashish Kashyap|CEO, ibibo Group

PERSONAL PICKS

Ashish Kashyap serves as the CEO after he set up and launched the group in 2007 and drove the creation of leading Internet and mobile assets. He invaded the e-commerce strata with ideas like as Goibibo.com (travel); Tradus.com (online shopping); PayU India (Payment gateway) and the number one casual gaming platform - ibibo games. Prior to launching ibibo group in India, Ashish was the Country Head of Google India, wherein he set up the domestic business operations from ground up. Before joining Google, Ashish “founded” E-Commerce businesses at Indiatimes.com and drove them to a profitable and scale position. At Times Group, he architected first of its kind “Reverse Auctions” platform called “Tell Your Price”; created India’s first “Travel Auction” platform and also launched ‘fixed price market places’. Ashish holds an Economics Honors degree from University Of Delhi, India and an International Masters in Practicing Management (IMPM) from Insead, Fontainebleau, France.

Celebrating 8th Anniversary

His dream wheels: Audi R8 He drives: Mercedes-Benz C220 Favorite holiday destination: Cape Town

IT’S GOOD TO KNOW

Business Week, in 2009 named some of the assets of the Group as the world’s top 50 technology start-ups. Red Herring, in September 2012, selected ibibo Group as a 2012 Red Herring Top 100 Asia Winner.

83 I EXHIBIT I MAY 2013

Anirudh Dhoot |Director Videocon & President - CEAMA

TECH INDIANS

IT’S GOOD TO KNOW

•Mr. Dhoot seems an Apple lover, as he uses an iPhone 5 and a Macbook. For shooting needs, he relies on his Samsung Galaxy 3G camera. •Mr. Dhoot uses the NDTV app the most as it has “very useful information/videos about news, entertainment, etc. It’s like everything you want is available at just a touch of a button. This application has become a very important tool in the trend driven gadgets.”

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After talking over the reins from his father, Anirudh Dhoot has realized the importance of aggressive research and development in the ever-changing world of tech. The other important aspect, according to him, is maintaining smooth operations and having a free flow of communication. He naturally favours the emergence of Smart TVs and is currently working on a 2nd generation of tablets, following the 10.1” tab which was recently launched. He spoke to us about Hollywood in context with 4K TVs and how people want sharper and better image quality on their TV sets. The convergence of technologies on single devices that let you accomplish multiple tasks hasn’t escaped his attention.

He wears: Audemars Piguet He drives: A BMW Dream wheels: Buggatti Veyron His favourite holiday destination: Bali & Goa The most expensive thing you have ever purchased online: Playbook, a tablet by BlackBerry

Rahul Sharma|Co-Founder, Micromax Informatics Ltd.

IT’S GOOD TO KNOW

•Rahul is a sports enthusiast with a passion for fast cars and Formula 1 racing and spends his free time reading autobiographies of successful leaders. •According to Strategy Analytics’ Global Handset vendor market share report, Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India.

Celebrating 8th Anniversary

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Rahul is the driving force behind Micromax’s creditable position in the Indian mobile handset market. He helped navigate successful Product and Sales strategies along with initially expanding the existing business of selling computers, software courses and public phones in 2008. According to Mr. Sharma smartphones will continue to contribute to the growth of the Indian tech market and at Micromax they are revamping this category with the help of the ‘phablet’ - that provides various diverse functions on a more simpler and enjoyable platform. Personally he uses the Canvas HD, which was recently introduced in the market by Micromax and is also looking forward to the release of the Canvas 4. For the successful person he is today, Rahul considers his father to be his true inspiration in life, who has helped instill a strong work ethic, honesty, sincerity and humility.

He wears: Hublot King Power He drives: Bentley Supersports Dream wheels: Bugatti Veyron His favourite holiday destination: Santorini Island, Greece

"We are living in a 2.0 world today, where consumers’ needs are changing and so is their demand for technology. Customers today prefer relevant innovation over a complex and generic one. So we focus on creating categories of products for various segment of people, rather than concentrating on a particular genre. We believe in expression of individuality

Sudhir Hasija|Chairman UTL and Karbonn Mobiles

IT’S GOOD TO KNOW

• Mr Hasija has excellent relations with his distributors, a fact that has helped Karbonn reach its success levels across India. • Mr Hasija has clear targets set for his team but leads from the front to help realize these every quarter and every year.

PERSONAL PICKS

The veteran of mobile phone industry in India, Sudhir Hasija has seen the rise of cell phones in India from the ground level to the highest. When we caught up with him to know his thoughts on how to keep updated in this ever-changing world of tech, he opined that constant upgradation of technologies in the mobility domain stem from the fact that Karbonn is continuously on the lookout of newer technological innovations to be a part of their network orientation. He believed that the next big wave of growth in the tech world will come where small scale technology manufacturers and application developers will come into the picture in a big way. He also stated, “With open source coding becoming the buzzword of today, more and more developers will come into the ecosystem and develop software and applications pertinent to the mobile ecosphere. These developers coupled with street smart skills and a knowledge bank of technology will drive the innovations of tomorrow and will bring across an emergent phase of growth in the country.”

He wears: Omega He drives: BMW 7 Series Dream wheels: Bentley His favourite holiday destination: London The most awaited gadget: Karbonn Titanium S5

Faisal Siddiqui|Country Head, HTC India HTC have really found their stride in the recent years, matching the biggest players and even outdoing them in many cases. The man heading the charge in India is the cool, calm and collected – Mr. Faisal Siddiqui. Every time we’ve met up with him or had a chance to have a little chat, he has taken the time and care to tell us about HTC’s product line-up. He not only knows his own product line inside out, but is keeping a tab on the trends which are shaping consumers demands too. Prior to joining HTC, Faisal has led the Motorola Mobile Devices India business as Country Head. Prior to Motorola, he has held leadership positions with various telecom companies in India and in US, including Airtel, Sprint, Nextel and AT&T.

IT’S GOOD TO KNOW

•Faisal has graduated with an MBA from The Wharton Business School, and Masters of Electrical Engineering from University of Cincinnati, and Bachelors of Technology from Institute of Technology, Varanasi. •In his spare time, Faisal enjoys reading, travelling, and listening to music.

“People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them.”

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Prashant Bora|CEO, Byond Tech

TECH INDIANS

PERSONAL PICKS

With Bipasha Basu as their brand ambassador, Byond Tech have some grand plans in place and the captain of this high-sailing ship is their CEO – Prashant Bora. When we caught up with him to know his views on the changing smartphone industry, he informed us that Byond is the only Indian company involved in manufacturing of Mobile phones in China, with in-house facility for Design, development and final production of the product. He also stressed how important it is to always be in touch with chipset and LCD manufacturers to know exactly what changes are taking place in the industry. He expects the most innovations to come from the phablet category in the near future, in the process also letting us know about some innovative new products that he and his team are preparing to launch soon. Even though it is predicted by 2017 India will have the 3rd largest market for smartphones, he feels it will happen earlier by around 2015 or early 2016.

He wears: Omega He drives: Volkswagen Dream wheels: Audi A8 Favourite holiday destination: Mauritius A gadget that he bought and immediately regretted: A Sony 6” laptop

IT’S GOOD TO KNOW

• Prashant has kept the cost factor in mind even while noting that people are moving from singlecore processor based phones to multiple-cores. • For his personal use, prashant is using the Byond Phablet P II, on which he doesn’t use too many apps – but his most used one is Whatsapp.

Sachin Thapar|Business Head, IT & Mobile Division, Sony India

“I am very proud of Vaio's exceptional growth in Indian market and we hope to continue the momentum by further strengthening our business pillars of strong product line-up, robust distribution network and innovative marketing.”

IT’S GOOD TO KNOW

•Mr. Thapar is a Computer Science graduate from Stephens College in New Delhi. •He uses the Xperia Z and a VAIO laptop for staying connected on the go. •The app he uses most is NDTV Gadgets, which “puts together some great news content and helps me stay updated.”

Celebrating 8th Anniversary

PERSONAL PICKS

With more than 15 years of progressive management and marketing experience, Sachin Thapar brings in the perfect blend of experience and leadership qualities that Sony India wanted in their ranks. He has excellent hands-on experience in developing and improving sales for wholesale and retail operations. An assertive manager with outstanding interpersonal, communications, negotiation and people management skills. From managing the emergence of Vaio laptops in India to now handling Xperia smartphones here, he has been involved in various facets within Sony India.

He wears: Tag Heuer He drives: Mahindra XUV Dream wheels: Audi Q7 Favourite holiday destination: Spain

Sunil Lalvani |Director - Enterprise Sales, BlackBerry India Lalvani has been associated with Blackberry since August 2009 with the tasking role of spearheading the Enterprise Sales in India. When we caught up with him as he rushed to board his flight, he gushed about his new Z10 and of the big boom in the mobility sector with a new release of a new smartphone every week. He has been recognized at several levels for showcasing exceptional work and leadership capabilities, along with his extensive experience in the field of telecommunications. Sunil has an overall experience of over 20 years and has worked with leading IT companies like Cisco, Nokia, SITA-Equant, and Global Telesystems. He also has a graduate degree in BE (Electronics) and DMM (Marketing Management) from Mumbai University. Sunil shared with us his enthusiasm for apps, both on personal and work front. On his Blackberry Z10 he uses apps to videoconference over meetings across the globe and also streams music seamlessly on international and national channels at the same time. Some of his personal interests are swimming, cricket and tennis. He enjoys listening to music and spending quality time with his family.

When we asked Mr. Lalvani, of the next phase in the tech industry he shared - "Mobility- There’s a simple logic and math applied to it. India with a population of over a billion people has about six hundred million mobile users but not all of them are using smartphones. Only about fifty-five million people use smartphones. So the next phase of growth is clearly going to be in the mobility and mobility adoption sector."

Shailendra Nath Rai|Co Founder & Director, LAVA International Ltd.India With all over 24 years of varied business experience, Mr. Rai is considered as one of the leading professionals in Supply Chain Management in India today. He is also a Mechanical Engineer and has a Six Sigma Green Belt, along with a strong entrepreneurial head. He believes that only value driven companies will be able to survive in this world of cut throat competition. Lava is one of the leading Indian mobile companies, which is all set to revolutionize the handset segment with its innovative new products under the brand Lava and sub-brand Xolo. SNR, as he is also popularly known, has also co-promoted Pacetel, a leading OEM supplier to Bharti, Reliance, Tata, Hutch, ZTE and other telecom majors. On the horizon lie many new releases by the brand Lava and its sub-brand XOLO, which is to hit stores in Diwali and by December their very own mobile applications store.

“In the game of technology there is no value in standing last in the cue. So the only way to stay afloat in the market is to keep up with it. Our country is also moving towards a digital platform, which will help solve the infrastructure issue as technology has no barriers.”

PERSONAL PICKS

IT’S GOOD TO KNOW

•He has been a part of a sponsored research project of “Perpetual Supply-Demand Balancing” with the Indian School of Business (ISB), a partner of the Kellogg Institute of Management. •He has also received various awards, including “Best Supply Chain Manager” by IIM Bangalore and Price Waterhouse Cooper UK and “Top 6 Supply Chain Process Company in India” by SP Jain institute of management and IIM. He wears: Hublot He drives: Mercedes Benz His favourite holiday destination: New Zealand Smartphone he uses: XOLO x1000

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Deepesh Gupta|MD, Zen Mobile

IT’S GOOD TO KNOW

• In his free time, Deepesh loves to follow soccer and more specifically the English Premier League. • He is also a trained salsa dancer and loves to travel and collect music from all over the world.

TECH INDIANS

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Deepesh was associated with Molife (mobile fashion accessories) for 3 years where he got to understand the intricacies of running a business and learnt the insights of Mobile industry. The MD Of Zen Mobiles told us that they are going to be at the forefront of technology by launching a new series of smartphones called “ultrafone”. He believes the next big thing in the tech market is the phablet and smartphone market, with pricing playing a crucial role in a market like India. When we asked him what has been noteworthy in the smartphone industry, he replied “The fascination for bigger screens is the force behind the new age designing, faster processors better cameras still sway buyers decisions but now the race is also to grab the maximum eyeballs through the best of apps, preloaded and downloadable. People are fast moving towards the concept of “instant need gratification”. As what were the wants of the masses have now become their needs. And these masses want their needs fulfilled as quickly as possible.”

He wears: Hublot He drives: Jaguar XJ Dream wheels: Lamborghini His favourite holiday destination: Europe The most expensive thing you have ever purchased online: Apple Macbook Pro

Shripal Gandhi|CEO, Swipe Telecom

IT’S GOOD TO KNOW

Celebrating 8th Anniversary

•Shripal uses quite a few productivity apps to manage his tight schedules with Evernote and Wunderlist being on top of the list. •Shripal currently uses the Swipe MTV Volt, this first 6” device with a battery power of 3200 mAH for his personal use.

PERSONAL PICKS

Swipe Telecom have made a name for themselves in the recent months with quite a few interesting launches in the smartphones and phablets category. At the helm of this uprising is Shripal Gandhi, who has kept a good tap on the markets and manufacturing units to feel the pulse of the telecommunication devices ecosystem. He also told us that more innovations are expected in the industry, there will be a revolution in the way we communicate with each other. He also told us to expect a surprise in the coming month, a product that he labeled a ‘stunner’. Naturally he feels the future of smartphones is bright, with an eye especially on Android based devices which “is like a wave taking over all the other operating platforms.”

He wears: RADO Titanium series Dream wheels: Buggati Veyron

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PEOPLE AREN'T HEARING ALL THE MUSIC

THE RISE, FALL AND THE EMPIRICAL RISE OF BEATS BY DRE

alk down any Mall in the US and chances are – you will notice at least half a dozen teens or young adults donning headphones with bling – with a big bright b in the center of that headphone. Beats By Dre has seen a meteoric rise in the past few years, especially after the HTC deal went through. In all of this, it’s quite easy to forget how the company actually started and where it made some errors in judgment, and how it’s on its way to becoming a mega-million dollar enterprise.

The Origins Dr. Dre didn't just hatch the flashy lineup from his freight train chest: The venture began as an unlikely partnership between a record-industry powerhouse and a boutique audio company best known for making overpriced HDMI cables. You might know this; you might own a pair of beats that still has Monster's tiny, subjugated logo printed on them. But what you don't know is how, in inking the deal, Monster lost itself a fortune. The route to a rapper-gadget sensation doesn't start in the VIP section of a club over a bottle of Cristal. The idea wasn't hatched in the back of a Maybach or in a boardroom whose walls are decked out in platinum records and shark tanks. Before Dre got paid, and red 'B' logos clamped millions young heads across the globe, the son of Chinese immigrants started toying with audio equipment in California. Beats begins with Monster, Inc., and Monster begins with Noel Lee. He's a friendly, incredibly smart man with a comic-book hairstyle and a disability that adds to his supervillain stature: Lee is unable to walk. Instead, he glides around on a chrome-plated Segway. Lee has been making things for your ears since 1979, after he took an engineering education and spun it into a components business with one lucrative premise: your music doesn't sound as good as it could. In true Silicon Valley fashion, Lee started out in his family's basement: Celebrating 8th Anniversary

taste-testing different varieties of copper wire until he found a type that he thought enhanced audio quality. Then, also in Silicon Valley fashion, he marketed the hell out of it and jacked up its price: Monster Cable. Before it was ever mentioned in the same gasp as Dre, Monster was trying to get music lovers to buy into a superior sound that existed mostly in imaginations and marketing brochures. "We came up with a reinvention of what a speaker cable could be," Noel Lee boasts. His son, Kevin, describes it differently: "a cure for no disease." Monster expanded into pricey HDMI cables, surge protectors, and... five different kinds of screen-cleaner. Unnecessary, overpriced items like these have earned Monster a reputation over the years as ripoff artists, but that belies the company's ability to make audio products that are actually pretty great. The truth is, audio cable is a lot like expensive basketball shoes: There are a couple hundred people in the world who really need the best, and the rest of us probably can't tell the difference. Doesn't matter: Through a combination of slick persuasion and statuspushing, Noel Lee carved out a small empire. The next step was speakers, but the company started in on speakers too late; the hi-fi era was over. Plenty of people were content with the sound their TVs made, or at most, a soundbar. Monster took a bath. But speakers for your head? This was the absolute, legit next big thing. Noel began prototyping headphones, and dispatched his son to LA to book partnerships for a proprietary high-definition audio format. The audio format never saw the light of day, but the meetings were worth the ticket. "You gotta go get Usher, Mary J. Blige, U2," Young Lee was instructed. And from there, as he tells it, fate took over: "Sometimes things just happen a certain way...the value of serendipity," Kevin says through a halcyon smile. If he hadn't been sent to tempt artists with a vaporware surround-sound music format, "[he] would have never met Jimmy Iovine from Interscope." And it was this encounter that spawned the best bad idea in gadget history. Beats began.

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Celebrating 8th Anniversary

ERRORS IN JUDGMENT Monster took the rap duo's vague audio aspirations and pointed them in one very lucrative direction: high-end headphones. Bose was something your dad bought. Everything else was either bad or too obscure and complex for consumers to pick out. "Let's build headphones together," Noel decreed. Love fest or no, this was never going to be a Steve and Woz moment of geek kinship. This was business from the start—and while Noel knows it now (Jimmy wanted to "own both ends," he says), Monster didn't show much acumen when it mattered. Monster wanted to jumpstart its headphone business. Badly. In the turmoil of the mid-00s, Dre and Jimmy needed to find something other than records to monetize. Badly. But the money arrangement was destined to be dominated by Iovine, a man who'd gone head to head with Steve Jobs, and ran a music empire—not some small deluxe cable firm. The Monsters knew that if they could harness Dre's "entertainment and sports" contacts they could launch their company into the mainstream. They were right, but they were also woefully underprepared for the path to success; in the process, they blew almost every business decision possible. When Kevin Lee went to LA to negotiate, he had nothing but a bachelors degree, and no business experience outside of working for his father. Kevin Lee flew solo against a legal, financial, and corporate monolith that dwarfed him. And that was clear from the start—as soon as the two firms tried to ink a deal, they bumped up against the negotiating might of Interscope. Monster had audio engineering chops, but so did plenty of other companies. "[Jimmy Iovine and Interscope Marketing President Steve Burman] wanted a certain set of numbers, that we, as a small wire company that had just lost 38.34€ million trying to make speakers, couldn't afford," says the younger Lee. Monster was offered a money split it couldn't live off of. The music titans were lowballing. Discussions came to a standstill. Radio silence. Iovine walked, taking Dre and the entertainment industry with him. They ended it with a call: "We hate to do this to you, but we're going to do the deal with someone else."

Monster was alone. Six months pass. Steve Burman, calls. Team Dre had tried to go with SLS Audio, a betterestablished firm with a track record in speakers, and it hadn't worked. Burman wondered, was Monster still interested in making headphones with a rapper? They sure were! But a lot had happened in that half a year. The term "Beats by Dre" was already coined through the failed collaboration, and SLS had come up with a rough prototype headphone that would shape the entire lineup though the present day: giant ear cups, a thick, streamlined headband, and enough gloss for a Formula 1 car. But it was way too big, Kevin Lee says—it even looked giant on Dr. Dre's enormous frame. "Put it on your head. Look in the mirror. You don't look good." Back to the kitchen. Monster went through "40 or 50 prototypes," and saddled itself with some extraordinary risk. Kevin admits his father "wasn't as gung-ho as [he] was" about the partnership. So he went behind his back and spent millions of dollars of Monster's money without anyone's permission. "We announced the [CES 2008] press conference, and I had already spent a million and a half dollars on engineering and marketing before we even had a signed contract." Kevin was completely over his head, forging the future of his father's company without oversight, and really, without a sturdy clue: "At the time, we didn't really know what we were going to make, at what price points, [and] at what cost." Kevin Lee was building an entire electronics product line in secret before he had the business partnership to actually do anything with it. He was making Beats By Dre before Dre said he was allowed. And he was panicking. "It was beyond insubordination," says Kevin. "[I was going to] lose the trust of my father. I already had millions of dollars of inventory. He would have killed me." Young Lee faced financial and familial self-destruction if he couldn't seal the deal. So he sealed whatever he could— what he says was "the most complicated contract [Interscope] had ever seen." And he faced it by himself, with his BA, against a phalanx of corporate lawyers who wake each day to do nothing but

negotiate contracts that favor Interscope. There can't be two winners. Monster solidified an agreement that got Beats Electronics alive and shipping headphones, but not without gigantic forfeit: Jimmy and Dre's side of Beats would retain permanent ownership of everything that Monster developed. Every headphone, every headband, every cup, every driver, every remote control—if there was a piece of metal or plastic associated with Beats By Dre, Noel and Kevin Lee surrendered it to Jimmy and Dre. Monster would also be entirely responsible for manufacturing the products—a hugely expensive corner of the deal—as well as distributing them. The heavy lifting. "I was a little intimidated by Dr. Dre," Kevin Lee admits over a child-sized portion of chicken noodle soup. Noel sits beside him without a word.

HTC STEPS IN In 2010, the Taiwanese smartphone makers took a deep interest in Beats Audio – partly to enhance its own multimedia experience on the phone itself and partly to take advantage of the ‘hip’ branding that it could gain from. In August, HTC acquired a 50.1% majority share in Beats for 236.96€ million, before selling 25% back to the founders for 115.03€ million, and remaining the largest shareholder with 25.1 percent, in order to provide “flexibility for global expansion while maintaining HTC’s major stake and commercial exclusivity in mobile.” The purchase was intended to allow HTC to compete with other cellphone makers. The purchase also granted HTC exclusive rights to manufacture smartphones with Beats-branded audio systems. Despite its majority acquisition, HTC would still allow Beats to operate as an autonomous company. In July 2012, HTC sold back nearly half of its stake in the high-end headphone maker for 115.03€ million. HTC said in an e-mailed statement that it would still be the largest outside shareholder in Beats after the share sale and the two companies would continue to work closely, including a joint global marketing campaign later that year. “HTC and Beats today announced a realignment of their business agreement that provides Beats with more flexibility for global expansion while maintaining HTC’s major

stake and commercial exclusivity in mobile.........Under the terms of the agreement, the founding members of Beats will buy back 25 percent of its total shares for a total of approximately 75 percent ownership, with HTC remaining the largest outside shareholder with approximately 25 percent,” HTC said in the statement.

THE WINNING STROKE? Monster received some money as part of the breakup—more severance payment than cashout—and Beats walked away with everything: all of Monster’s audio work, every single patent, the trademarked design, and more than anything else, the name. Iovine had once fought Monster to scrub its name off the very packaging of the headphones it’d designed—he wanted ‘Beats By Dre’ on the box and nothing else. No Monster logo. No mention of Monster whatsoever. With the HTC deal, Monster was out for good in every possible way, unable to use the technology it created to compete against the leviathan it’d helped birth. The same year Beats Electronics dropped Monster, the company put up 398.01€ million in sales (vers228.53€ the year before), capturing a commanding 64% of the “premium” headphone market (76.69€ and higher). That’s beyond a fad—that’s a conquest.

PRODUCTS Since the HTC move, Beats By Dre has been seen in a whole lot of music videos, movies and every other possible avenue of marketing. They’ve taken the product to a status of *must have* like very few players in the same arena have. Dr Dre himself has used his pull in the music industry to pull in some big names to partly endorse Beats products and the Beats Audio technology has found a lot of willing partners.

PERSONAL AUDIO Beats’ original product line were Beats by Dr. Dre headphones. In promotional materials, Dr. Dre outlined the line’s advantages by alleging that listeners were not able to hear “all” of the music with most headphones, and that Beats would allow people to “hear what the artists hear, and listen to the music the way they should: the way I do.”

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THE FOLLOWING IS A LIST OF THEIR PRODUCTS: BEATS AUDIO Type

Product name Endorser Beats Pro

Headphones

Earphones

Dr. Dre, Lil Wayne

Beats Pro Detox (Discontinued)

Dr. Dre

Beats Studio

Dr. Dre

Beats Executive

Dr. Dre

Beats Wireless

Dr. Dre

Beats Mixr

David Guetta

Beats Solo (Discontinued)

Dr. Dre

Beats Solo HD

Dr. Dre

JustBeats Solo (Discontinued)

Justin Bieber

Beats Tour

Dr. Dre

PowerBeats

LeBron James

Heartbeats (Discontinued)

Lady Gaga

Heartbeats 2.0 Diddybeats (Discontinued)

P. Diddy

JustBeats iBeats (Discontinued)

Justin Bieber

urBeats

Speakers

iBeats (Discontinued)

HTC Corporation

Beatbox

Dr. Dre

Beatbox Portable

Dr. Dre

Beats Pill

Dr. Dre

Pink Pill

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HTC Corporation

Nicki Minaj

Computers

Alongside Beats headphones, the company has also licensed the Beats brand, under the name Beats Audio, and technology to other manufacturers. In 2011, HP began to offer personal computers equipped with Beats Audio systems. The system features a software equalizer with a preset allegedly optimized for higher quality sound output. Originally reserved for its premium Envy line of laptops, HP now offers Beats Audio in nearly all of its laptops, all-in-one TouchSmart desktops, and tablets.

Vehicles

Beats also partnered with Chrysler, incorporating a 10-speaker Beats by Dr. Dre sound system in its 2012 Chrysler 300S luxury automobile. Since the Chrysler 300 debuted the collaboration, Chrysler has begun offering Beats Audio in other models, including the Dodge Charger and North American version of the Fiat 500. Going into 2013 Beats Audio is now moving in Kia as well. The system will be available as an option on most 2013 Kia models.

Phones

Following its acquisition of a stake in Beats, HTC began to release smartphones with a Beats Audio equalizer, starting with the HTC Sensation XE/XL with Beats Audio in September 2011.[12] Other new HTC phones, such as the HTC Incredible 4G, HTC Rezound, HTC One X, HTC Evo 4G LTE, HTC One V, HTC One S, HTC 8X and HTC One also include Beats Audio.

Facebook.com/spykarlifestyles Twitter.com/spykarlifestyle For Store Location Sms<City Name> To 567613 www.spykar.com 95 I EXHIBIT I MAY 2013

In Luxury’s Lap With The Audi A8L Under the Hood

V8 Engine with 90 degree V angle 346 bhp @ 4,000 rpm 4134cc Engine Displacement 90 litre of Fuel Capacity (Diesel) 11 km/litre mileage (Highway) AWD, 8 Gears 6DVD changer Camera with parking sensors Leather upholstery Electrically Adjustable Sunroof/Moonroof

`1,0,075,000 onwards (ex-showroom Maharashtra)

Engine

It’s easy to guess what lies under that long hood, but pop it open and you might yet be surprised. Seated inside the comfort of the A8L you don’t even hear the engine, but if you’re right in front of it, it feels more like a chorus of singers rather than rumbling wrestlers. All of 4134cc with eight cylinders arranged in a 90-degree ‘V’. Fuel is sprayed via piezo injectors at 2000 bar while massive VTG twin turbochargers spool up the power at the disposal of your right foot.

Celebrating 8th Anniversary

FirstImpressions

Some luxurious cars are meant only to be travelled in. You don’t drive such cars around, you hire a chauffeur with a cleancut white uniform who greets you politely every time you step out or go into this beauty of a machine. The L in the A8 stands for LONG or as it’s technically called - longer wheelbase. At almost about six feet wide and a humongous 17 feet plus long the A8 poses atrocious dimensions. But, then again - this is not your every day car. At a starting price of around a crore rupees, this is luxury on wheels at its finest.

Review

DriveQuality

Despite its length and weight, the A8L really beckons to be pushed. But on our desi roads, that might not always be a good idea, especially since the breaking is on the softer side. But that’s to be expected, as it’s a luxury car- not a sports car. Mind you, it does pick up and drive through highways with the ease of any sports car available here, but you won’t even feel it - sitting in the lap of luxury in the rear seat.

The familiarity of the Audi design but the performance of a roadster, with the luxury of a 5-star hotel. That is how I could summarize our drive with the Audi A8L, a timeless elegant beauty on wheels. If you can afford it, there’s possibly no other competitor out there. Audi has even engineered the engine to maximize fuel efficiency, but it still maxes out at about 11 kmpl in ideal conditions. But if you can afford to spend a crore on a car, are you really worried about the pennies you might end up spending on fuel?

VERDICT

The very moment you step inside the A8L you feel like never getting out! Especially with the summer months setting in. The plush interiors welcome you with warm arms and the overall feel and look everywhere from the driver’s seat to the passengers, is top notch. There’s a Multi Media Interface screen that pops up out of the dash, controlled by a simple scroll-and-click wheel. The seats feel like they were custom made for you and will move the way you want ‘em to. Once you’ve determined the best seating position, you simply need to push the START engine button and the magic begins! The gear selector is like an airplane throttle control, only much easier to understand and operate. After settling into position, you let the V8 4.2 TDI q engine do the talking. An engine that easily produces 350 hp and delivers 800 Nm of torque. With an acceleration from 0-100 kph in 5.6 seconds, the huge car can surely move quickly. VERY quickly! The (optional) Bang & Olufsen sound system was top notch too, and so was the air-conditioning - which includes the four zone automatic climate control system. Of course, the multimedia has bluetooth connectivity too, which lets you pair your smartphone and essentially control it from the media controller, but the pure audio quality from the surround speakers in the car was just incredible. The backseat is where even more

luxury and comfort welcome you, with a TV screen welcoming you with the Audi Music interface present throughout. There’s a set of quality bluetooth headphones included as well, should you wish to sit back and enjoy the ride. There’s also a pull out plank for keeping your coffee or important business papers. If you get tired of work, then pull down the door behind your shoulders - and voila! There’s a small fridge to store your liquid needs.

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Dr. John Chacko|Audi AG Dr. John Chacko began his career, in Logistics Planning at Audi AG and after a glorious career of over three decades, at various managerial positions in Volkswagen India and SEAT, will head back to Audi’s hometown of Ingolstadt, Germany. He also became Technical Project Manager for India with Volkswagen at Wolfsburg in 2006 and later in 2010 was appointed as President, Managing Director and Group Chief Representative for Volkswagen India. Born in Delhi, he graduated from IIT Madras with a B. Tech degree and since then has had a very successful career in the Auto Industry.

IT’S GOOD TO KNOW

TECH INDIANS

•Dr. Chacko played a key-role in Volkswagen’s resolution to start a full-fledged production base near Pune and was built in a record seventeen months. •He has been with the Volkswagen Group, (that includes Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Ducati) since 1979.

Mahesh Kodumudi|President & Managing Director, Volkswagen India Pvt. Ltd. The recently appointed executive at Volkswagen India has been with the company for almost five years, where he joined in as the Director for Purchasing in 2008. His appointment comes along with the entrusting task of controlling and overseeing the German carmaker’s production in Pune, Maharashtra. Mr. Kodumudi has a degree in engineering from India and is also a graduate from the University of Michigan where he studied business. Mr. Kodumudi’s keen knowledge and insight of cars has helped him build a strong career in the competitive auto industry.

IT’S GOOD TO KNOW

Mr. Kodumudi as the new President and MD of Volkswagen India takes on an active role in the “Think Blue. Factory.” which is a go-green crusade, aiming to reduce the environmental impact by monitoring production facilities.

Mr. Kodumudi, at a media briefing in April 2013 said:“The strategic goal for the Volkswagen Group is the economic and environmental leadership in the global automotive industry by 2018. The ‘Think Blue. Factory.’ initiatives are a key to achieving the goals. With the ‘Think Blue. Factory.’ initiatives we aim to reduce the impact on the environment by 25% by 2018,”

R. C. Bhargava|Chairman, Maruti Suzuki India Limited Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan, the leading manufacturer of passenger vehicles in India and the man behind its success is Mr. R.C. Bhargava. He was the initial managing director of the company since the inception of the joint venture between the Government of India and Suzuki Motor Corporation. Joining in 1982, he held several key positions in the company before heading the company as Managing Director. Mr. Bhargava has had a glorious career of almost 40 years in which he has held many key positions in various organizations like the Ministry of Energy and Bharat Heavy Electricals Limited before being a part Maruti Suzuki (then known as Maruti Udyog Limited) in 1981.Mr. Bhargava is also an alumnus of the Williams College, Massachusetts where he earned a M.A. in Developmental Economics, while also having a M. Sc. in Mathematics from Allahabad University and passed the Indian Administrative Services (IAS) in 1956

IT’S GOOD TO KNOW

Celebrating 8th Anniversary

•Besides being Chairman to Maruti Suzuki he also serves as a board member on various notable committees and organizations like Dabur India, Polaris Software Lab Limited, Thompson Press, Ultra Tech Cement Company and Taj Asia Limited. •He has also co-written a book called “The Maruti Story: How a Public Sector Put India on Wheels”, published in the year 2010.

Sumit Sawhney|Executive DirectorMarketing & Sales, Renault India Pvt. Ltd

PERSONAL PICKS

Sawhney brings to Renault his extensive expertise of over 18 years in the automotive industry across multiple tasks including marketing, sales, aftersales and dealer development. At Renault India, Mr. Sawhney is responsible for the overall marketing, sales and aftersales strategy. He is accountable for continuing the company’s successful growth in the country. He was previously an integral part of General Motors’ entry and success in India and helped build the company’s brand and dealer network across the country. He has also gained considerable exposure in markets across the globe and participation in marketing strategies on a global scale and has also worked extensively with teams in South Asian countries such as Sri Lanka, Nepal, Bangladesh and Bhutan. Under his leadership, Renault India has consistently set new benchmarks in sales and after sales, as well as established itself as a well-respected brand among customers and industry experts alike. An automobile enthusiast, Mr. Sawhney has travelled across the country and has an extensive knowledge of customer behaviour and local market dynamics He wears:Longines Master Collection He drives: Renault Koleos Dream wheels: Rolls Royce Phantom His favourite holiday destination: French Riviera

Ranjit Yadav|President, Passenger Car Business Unit, Tata Motors Before taking a plunge in the automobile industry, Ranjit Yadav was the Country Head for the Mobile & IT Businesses of Samsung India Electronics. He is quite used to praise from his peers and as soon as he was appointed, Tata Motors MD – Karl Slym had stated, “Ranjit Yadav’s experience of leading a highly customer-centric business will bring in the outside-in perspective that we need to further evolve our passenger vehicles business.” The IIM – B graduate has a keen eye on details for business and has been steering the resurgence of Tata Motors in India with a keen eye on the bottom line. His bio data oozes with experience due to his associations with several big names such as Hewlett – Packard Asia Pacific, Pond’s India Limited and Phillips Electronics where he held remarkable and respected positions.

It’s good to know

•Mr. Yadav has 22 years of experience, having worked with Hewlett Packard (HP) Asia Pacific as Director APJ (Asia Pacific Japan). He has handled a number of key assignments such as Regional Partner Management and SEA Channel Head, based out of Singapore.

“At Tata Motors, we develop our cars around the evolving car customers, matching our products with their demanding needs and growing aspirations.”

99 99 97 II EXHIBIT EXHIBIT II MAY MAY 2013 2013

AUT SHOW

NEWYORK STARS OF THE

Every major league Auto Show has its share of stars who steal the limelight from everyone else. Sometimes it filters down to a handful of cars which got all the attention of the crowds and media – for reasons good or bad. Sometimes it isn’t a car at all. It might have been a star who came down to pull in some extra crowds to the pavilion. The recently-concluded New York Auto Show too had its crowd-pullers. We went over all the big launches and new faces to pick our list of 5 show stars and one of them isn’t a car. By Sanjoy Alexander

Celebrating 8th Anniversary

2014 Chevrolet Camaro Z/28

Chevrolet has updated the Camaro after a long time and New York was the venue chosen for the unveiling. The front fascia of the new Bumblebee has gone discreet with a narrower grille, new design head lamps and the rear now sports new tail lamps – a mild facelift which will keep the car fresh for some more months. But what stole the show at the Chevy stand was this – the Camaro Z/28. The revival of the Z/28 nameplate saw the car receiving a massive engine, large alloys, tweaked suspension and sharp steering among many others. Being more focused on road manners, the Z/28 has less gadgets, little sound insulation, thinner glass and a light battery. An aero-kit makes it look as purposeful as it should with a front splitter, rear wing and diffuser working in unison to press the car on to the road at high speeds. Our pick is the engine which is rather gargantuan and may not appeal to Greenpeace activists. It’s a 7.0-litre V8 taken from the Corvette Z06. Corvette Racing worked on it for a while and added a dry sump, titanium intake valves, ported aluminium cylinder heads and a high-lift cam. Though Chevy hasn’t announced the figures yet, estimates place it at 500bhp and 618Nm of torque, all of which is efficiently transferred via a Tremec TR6060 six-speed, close-ratio manual transmission.

Jaguar XKR-S GT

The XKR-S GT is a limited edition run which will be distributed in the US in very small numbers – 30 to be precise. If you are willing to part with $174,000, you get a European sports car which comes packed with a supercharged 5.0-liter V8 engine. The powerplant produces 550 horsepower and 502 pound-feet of torque. So it isn’t a timid little kitten that we have got here. However, instead of focusing on drawing out more power, the manufacturer opted for tuning the car with a view to efficiently transfer and use the power produced. So that new hood with rows of louvers is not there just for kids to count while parked at the supermarket parking lot. It is to aid engine cooling. The XKR-S GT has also got a liking for carbon fiber which can be seen in the redesigned front air splitter, dive planes, extended wheel arch spats and the new rear diffuser. What we like the most is the...yes...the rear spoiler which is massive. The suspension has been retuned and height-adjustable adaptive dampers have been added to the revised front and rear suspension. 20-inch forged alloy wheels shod with Pirelli Corsa tyres also house new and larger carbon ceramic brakes which undertake the tough job of pulling this cruise missile to a halt. The steering system has also gone through a round of enhancements for better handling.

Shelby 1000 S/C

Shelby American came to show with an all-conquering version of the Shelby Mustang GT500 – one which is stratospherically powerful with a staggering 1200bhp output. That’s 250bhp more than last year’s car which produced around 950bhp of power and almost twice as much as the standard GT500. Named the 1000 S/C, the new Stang’s 5.8 litre V8 engine had to go through a hell lot of modifications to extract the mountain of power that it owns now. If that isn’t enough, it also gets an adjustable suspension, a performance cooling package, big brakes and a new set of wheels. The package costs a monstrous $154,995. Not bad? Well, we said “the package”, and that doesn’t include the car which costs around $54,995. So that rounds out to around $200,000 which is not that enticing a deal for a muscle car. That’s supercar money. But you don’t get 1200bhp in a standard edition $200k supercar. Do you?

Subaru WRX

The WRX is a smashing-looking car with its lowered stance and mean presence, not mention the clever design which more or less conceals the fact that it is four-door sedan. To the casual onlooker it might actually pass off as a coupe. Subaru hasn’t made any solid announcements on their plans with this car neither have they let us in on the details. But from their press release we did dig up some useful info. The roof is constructed entirely from carbon fiber which the designers claim is instrumental in reducing weight as well as lowering the centre of gravity. The vent in the hood and the prominent bulge are indicative of Subaru’s plan to shoehorn the WRX with turbocharged engine with intercooler. There is a surprising subtleness in the overall design of the car. Most of us expect a Subaru with sporting intentions to have a massive, vulgar spoiler perched on top of its boot. The WRX doesn’t. Instead, it has a discreet trunklid spoiler which does the same job, without shouting about it. 20-inch BBS wheels with fluorescent yellow brake callipers are a gentle throwback at Subaru’s rallying heydays. Even the shade of blue has been borrowed from the Imprezas that ruled the WRC circuit once. The proceedings are wrapped up with four tail pipes which adorn the rear.

Daniel Craig

Told you. There was a star which wasn’t a car. Daniel Craig was there at the New York Auto Show on behalf of Land Rover. Appearing in a video which showed him driving the new Range Rover Sport to the venue, the set piece concluded with him actually driving on to the stage in the 2014 edition of the luxury off-roader. The car looks spectacular by the way. Surprisingly, Craig left the scene in a matter of minutes after a brief photoshoot with the car. The actor who is fresh off the highly successful “Skyfall” which grossed more than $1billion at the box-office is rumoured to have pocketed around $1million for his cameo appearance at the Land Rover stand. Speaking with The New York Post, a Land Rover spokesperson said, “We won’t comment on our relationship with Mr. Craig beyond confirming that Land Rover supports the charity SAFE, of which the actor is a patron, and will continue its charitable efforts with a vehicle donation later this year.”

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Celebrating 8th Anniversary

inally, it’s here ladies and gentlemen. After months of making us salivate on spy shots and promo stills the McLaren P1 has arrived in its production form and gladly most of it remains unchanged from the magnificent concept that was showcased in Paris a year ago. We had too many things going on in the last month’s issue that we ran out of pages to tuck in a write-up on the unveiling of the P1 at the Geneva Auto Show. The Lamborghini Veneno and the LaFerrari chewed into the layout space that was saved for the P1. To make up for that we decided to give it a proper welcome right here, right now. So here we go. The McLaren P1 is going to be noted as one of the greatest-looking cars of all time. Unlike its rather bland stablemate – the MP4-12C – the P1 is the epitome of showmanship. Comparing the two would be like drawing up a comparison chart between Mika Hakkinnen and Michael Schumacher. The former is all methodical and sober and the latter is equally good, but has that element of fun, excitement and above all showmanship, which is what the crowds really cheer for. The MP4-12C may be perfect in all rights, but the P1 has the suit which goes well with the perfection. Look at it, those lines would have stuck to a concept car and would have lived and died a short life atop a spinning podium. It didn’t. It came alive and now it is going to burn the roads and please the eyes, wherever it goes. When the concept was showcased for the first time, we had bets on arguing that the tail lights won’t be making the final cut and that the design will be toned down. But we were wrong. It’s still there – in

IAmLegend all its futuristic glory. So is that enormous rear spoiler, which unlike tea cup tray at the back of the Veyron, is stunning to look at. This could very well be one of the few hybrids which will make Clarkson less cranky. You

read it right, the P1 is a hybrid. Two highly efficient powerplants – a V8 and an electric motor – deliver a combined output of 903bhp and 663 pound-feet of torque. Assessing the units independently pops up impressive numbers too. The V8 engine is the twin-turbocharged 3.8-liter M838T unit borrowed from the MP4-12C, and with the right dose of modifications, it delivers 727bhp and 530 pound-feet of torque. As far as the electric motor is concerned, it belts out 176bhp and 191 pound-feet of torque which is a quite a cracker in its own right. McLaren claims that the electric motor also allows faster upshifts of the gearbox. A braking package developed by Akebono, McLaren’s brake specialist in F1, consists of new type of carbon ceramic disc, used for the first time on a road car. Along with better cooling capacity, the new system also ensures exceptional stopping power. Shod with Pirelli P Zero Corsa tyres which have been developed based on the lessons learnt in F1, the handling of the P1 is also expected to be significantly better than its competitors. On the inside, the McLaren P1 isn’t exactly as luxurious as one might come to expect. It’s more about purpose than about style. Carbon fiber dominates the trim and a digital gauge cluster complete with a race-inspired digital dash readout occupies the centre console. There is room for two but there isn’t much storage area. So if you are planning to go for a long drive, this isn’t the car you should turn to. Though not faster than the McLaren F1, the P1 is quicker than its predecessor. 0 to 60mph comes up in 3 seconds, 124mph in 7 seconds and 186mph in 17 seconds – all these figures makes it a hell lot quicker. But the top speed is where the F1 still reigns supreme. The P1’s top whack has been limited to 217mph which is way less compared to the F1. However, McLaren took a moment to clarify their point here. They never wanted it to be the fastest. They wanted it to be the most rewarding series production car on the circuit and on that level they really have succeeded. Priced at $1.15 million, the P1’s production will be limited to 375 copies and as you might have guessed by now, most of them will eventually be making their way to Moscow, Dubai and Monaco. Quick question though, McLaren. The guy who names your cars, why is he still there? P1? Really? That’s the best that he could come up with? -Sanjoy Alexander

103 I EXHIBIT I MAY 2013

IN CONVERSATION WITH MANdANA KARIMI Your take on technology - a boon or a bane? Well technology makes everyone's life very easy, comfortable and fast paced. But if I am stuck on some roads in Mumbai I make use of apps like Google Maps. Technology is more of a boon than a bane. Are you active on social media pages? How do you best connect with your fans? Yes I am. I've got a Facebook fan page and a Twitter account….But I haven't got free time to chat with my fans. I love taking pictures and tweeting them.

When you’re not working, what activities do you occupy yourself with and how do you like to unwind? Getting more sleep, try to catch up on movies, reading poems, cooking, taking a massage at my favourite spa at Pali Village.

What are the gadgets you cannot live without? I dislike wasting money on what I don't need to buy! I can't live without my iPhone.

Growing up, what did you picture yourself doing in terms of your career and how has that taken a turn from now? I never knew what I would land up doing. One day I wanted to be a doctor, one day a teacher, one day flight crew and so on. But I always had goals in my life. There was much more than just living in Iran with my mother, get married and have children. But I never knew one day I am going to do Hindi films. Well so far so good let's see how many more surprises Allah has in store for me!

Could you share a moment in your life where technology saved your day? Once I visited a country, there were few people harassing me on the street. I had my manager's number on my speed dial list and that came to save the day. My phone saved my life(kind of ).

Did you make use of any technology to help your fluency in foreign languages? I speak Pashto. Parsi, Hindi and can write and read in Arabic. Yes I did take online classes to improve my diction, I saw one Hindi movie almost every night. So yes technology has been very kind to me.

You belong to Turkish and Iranian roots. Are your interests in line with the culture you come from? I don't belong to any kind culture. I have been travelling for so many years and I have been to so many places. For me, when I see something that I like and makes me feel good I will accept it as my own. So I belong to a mixed culture. Yes I do like the place where I was born, but the universe is my hometown.

Which is your favourite holiday destination and why? What destinations are you looking to explore? I've met so many amazing Brazilian people but have never been to Brazil, I am planning to visit Rio this summer

You’re in Vikram Bhatt's next flick - Bhaag Jhonny. How has the experience been and can you describe your character in the film? It's too soon to talk about the movie, but I had the best time of my life! It is like a dream come true. I am very thankful to Allah and my team. You come with a variety of varying interests and talents, given the different industries you have been a part of previously? There is much more hard work in films, it is much more of challenging. There is so much to learn. I am very new to this industry, so I just want to do movies & enjoy it and live every single moment to the fullest.

Celebrating 8thth Anniversary

You have created quite a buzz in the industry. What are you most looking forward to in India and how do you want to establish your career in Bollywood? Oh God! I am looking forward to so many things. I am eagerly awaiting the release of my first Hindi film and I am looking forward to several new projects. I am going to work hard and give my 110%. Then let God guide me to right place, the place that I am meant to be at.

105 I EXHIBIT I MAY 2013

tech stunner of the month

Mercedes Benz CLA

Cars We Want Mercedes Benz CLA Audi A3

here is a rather long line-up of cars coming our way this year. Everything from compact SUVs to hyper cars are being prepared for launch as we speak and as far as predictions go, 2013 will end up giving us all a long list of options to choose from. Manufacturers are considering India as a key market and are even treating it as a base which can sustain itself as an export hub. That translates to getting our name tucked into the launch calendar on a priority basis – especially when it comes to cars

By Sanjoy Alexander

which conform to requirements that match those of the Indian customer – pricing, brand value, space and practicality. Earlier it used to be the sub-Rs.10 lakhs range which manufacturers ticked off when it came to making the list of probable candidates. But now the buying capacity has improved and that has stepped up the bar to the Rs.20-30 lakhs category. That brought to our attention an interesting observation. We just took two brands which are quite popular these days. Two manufacturers whose cars most of us aspire to own some day, but are beyond our reach because of the steep prices of course – Audi and Mercedes Benz. This year will see the international launches of two high volume generators for both German marques.

Mercedes Benz has already started their assault with the launch of the CLA sedan while Audi is planning for the international launch of the A3 Sedan towards the end of the year. Both cars are expected to be evenly matched in performance, features and above all, price. Both are targeted at a younger generation of brand conscious buyers who would like to have a not-so-expensive set of wheels which can also deliver some fun behind the wheel. Believe it or not, if these two cars are launched in India, they will be competitively priced in the Rs. 2530 lakh range. These two will be the stepping stones for many to the magnificent driving experiences that both manufacturers’ cars are known for.

Mercedes Benz CLA They say that Mercedes has a car for everyone. If you love the CLS sports sedan which blends the styling of the coupe with the practicality of a sedan, but can’t afford the car for its incredibly high price tag, then the CLA is just the right car for you. Based on the acclaimed and well-received underpinnings of the A-Class and B-Class hatchbacks, the CLA does have a solid platform to depend upon. The styling

Celebrating 8th Anniversary

which is more flashy of the two has already received the thumbs-up from enthusiasts and that in itself is a major success for the manufacturer. Mercedes will be launching the CLA with a dozen engine options to choose from including AMG-powered maniac. But their major revenue generator will be the CLA250 which

comes with a 2.0-liter inline four-cylinder turbocharged engine that produces 208bhp of power and 258 pound-feet of torque. A seven-speed dual clutch automatic transmission will be harnessing the power. Sadly, the car won’t be offered with a manual gearbox. The CLA is also a significant car in Merc’s history as it is their first-ever production front-wheel drive car.

Audi A3 Sedan

Interiors of the Mercedes Benz CLA

Interiors of the Audi A3 Sedan

Audi A3 Sedan The A3 sedan which will be joining the arena a bit late this year is based on the Volkswagen Group MQB platform. Like its stablemates, the A3 has an air of understated styling around it. Certainly not meant for those who would like their car to bring them the attention, the A3 will appeal to Audi loyalists for being the ticket to the world of the four rings. The list of engines is as follows. A 2.0-liter TDI offering 150-horsepower and 236-pound-feet of torque, a 1.4-liter, 140-hp and 184-lb-ft TFSI, and a 1.8-liter, 180-hp and 184-lf-ft TFSI. The

base range doesnâ&#x20AC;&#x2122;t consist of a variant with the all-wheel drive Quattro system. Rather unfortunate. However, Audi will eventually be launching the wilder S3 variant which will go head-to-head with the AMG-powered CLA and the S3 will obviously be coming to the showrooms with the Quattro system in place. All A3 models will come with a six-speed S tronic dual-clutch transmission as standard. But the European customers will get to choose from a six-speed

manual transmission or a six-speed S tronic dual clutch setup. The A3 will boast of the Audi drive select feature which adjusts the car to unique drive settings. We expect this car to be the game changer in the segment. The stage is set, the warriors are gearing up and now itâ&#x20AC;&#x2122;s up to the manufacturers to unleash them on to arena and let us decide which car is better. May the best car win.

107 I EXHIBIT I MAY 2013

GPS TRACKS CRIMINALS MARCH 2013 COLUMBUS, OH

Thanks to the quick thinking of a PNC Bank teller, Columbus police caught Frankie T. Nash after he held up a bank. Before handing Nash the bag of cash that he demanded, the teller slipped a GPS tracking device into the bag that tracked Nash’s location. Not long after the robbery, police found Nash in an apartment with the stolen cash still in his possession.

JANUARY 2013 CHICAGO, IL

A man by the name of Sharkey Elam was caught only a few months before the Columbus incident in a similar situation. Elam carried out several successful bank robberies before being given a stack of money containing a GPS device at a First American Bank. Elam, who had become known among Chicago police as the “Lunchbag Bandit,” was caught within a half hour of his final robbery.

SEPTEMBER 2012 WASHINGTON, DC.

Nineteen-year-old Thomas Asa Fields was caught attempting to steal laptops from a public charter school. Fields was wearing a GPS tracking device as a probation measure resulting from a guilty verdict in a prior robbery. The GPS device he wore proved that he had been inside the school when police were notified that a burglary was taking place.

DECEMBER 2010 KANSAS CITY, MO

A convicted rapist named Wesley E. Watson was arrested on a rape charge after police located him via a GPS tracking device in Watson’s car. He had impersonated a police officer, forced a woman into his car, drove to a nearby parking lot, and allegedly raped her and then set her free. The tracking device was already inside Watson’s car because of his previous convictions and the terms for his parole.

DECEMBER 2008 TEMECULA, CA

About the author: Robert J. Hall is president of Track Your Truck, providing GPS tracking for vehicles and software for small and midsized companies.

Police determined that Shawn Michael Smith was guilty of burglarizing a home on Christmas day because the GPS device in his truck proved that he was at the home at the time of the crime. In this instance, after suspecting that Smith was guilty of the robbery, police subpoenaed data from his truck’s GPS tracking system to prove that Smith had been at the scene of the crime.

Celebrating 8th Anniversary

Although new technologies are typically designed to make life easier, the increasing sophistication and ubiquity of today’s Global Positioning System (GPS) devices are making life increasingly more difficult for one group in society: criminals. GPS devices are so small and inconspicuous that they are difficult for criminals to notice, even as they track those criminals and send location information to law enforcement authorities. Although the use of GPS devices has sparked debates regarding privacy rights and legislation concerning unreasonable searches and seizures, the effectiveness of these devices in preventing thieves from getting away with their loot cannot be questioned. For examples of GPS technology in action, consider the five news stories below. All recount instances where GPS technology alone was responsible for thwarting a robbery or the escape of a criminal.

Law enforcement personnel across the country are continually learning from incidents such as these and developing more sophisticated techniques to use GPS tracking capabilities to capture and convict criminals, hopefully making us all safer.

AUTO DESIGNING

COMFORT TRAVELS & RENTALS LIMOUSINES

DISABLED ACCESSIBLE SOLUTIONS

MOBILITy SOLUTIONS AND AUTO HOME

LAC Auto Designers Pvt. Ltd.

WZ-114E Todapur, Naraina Road, Opp. Pusa institute New Delhi-12, INDIA Phone: 9810525404, 9811132256, 9313814455, e-mail-info@limousineauto.com,

web-www.limousineauto.com 109 I EXHIBIT I MAY 2013

Fast BOWLER

Celebrating 8th Anniversary

or many off-roading enthusiasts there is nothing more supreme a terrain-conqueror than a Hummer H1. For the rest, it is the Land Rover Defender which takes that seat. But we really doubt how fast these two mud-pluggers can go around a broken track of earth. They’ll get the job done for sure. Not with excitement or panache, but with purpose. What if we need some speed thrills along the way? Well, then you are shopping in the wrong store and checking the wrong catalogue. You must be ready to place your bills on a rally-prepped car then. But aren’t they souped-up versions of family sedans and hatchbacks? Not your type? We kind of knew that already. So allow us to lead you to the machine which you should buy. Indeed, it looks a lot like a Range Rover which has lost its rear doors. But the Bowler Nemesis EXR-S is more than just a short wheelbase British SUV. Alright Tata bought Land Rover, but it’s still very much British. Back to the car, it is built by Bowler Offroad, a small manufacturer which has set up shop in the village of Hazelwood, Derbyshire, which is in the United Kingdom. For the past few years, the boffins here have been behind the construction of rally raid winners based on Land Rover and Range Rover chassis. After launching the highly successful Wildcat which was based on the Defender, they went on to release the Nemesis based on the Rangie. The EXR-S is the tamer version of the brutal force of nature which the rally-going Nemesis EXR is. Upfront it’s all Range Rover with the bi-xenon headlamps and a fascia that reminds one of David Coulthard and his infamous jaw. The

grille has been retained too. As we walk to the back, we’ll notice the shortened wheelbase and the missing rear doors. Unlike the raid and rally version, the EXR-S has got rear glass windows which also add to the visibility. The rear end has borrowed a lot from the donor car with the tail lights of the Rangie slotted right where they used to belong and so does the tailgate – another discovery from the donor car’s parts bin. The massive fenders and extensive cooling ductwork make it stand out and so is the hood with the horizontal slit running across it. The cooling ducts and the gills on the side are other attention-grabbers to keep your eyes glued to. The interior is a total surprise. If you expected the EXR-S to be spartan with a cluster of dials and LED displays that show data which most of us are too dumb to figure out, you are so wrong. The interior is meant for someone who gives priority to simplicity and elegance while going off-road. Yes, the FIA-approved rollcage, body-hugging racing seats and threepoint seat belts are there for good effect. And you can even opt for six-point harnesses and rally intercoms. But in its standard form, the interiors are comfortable. It even has the dashboard from the Rangie thrown in with aluminium and carbon fiber inserts which makes it look quite impressive as a living space. There are more features in place which makes it evident that the EXR-S is meant for those who would choose to live with it on a daily basis. Keyless ignition with remote central locking, dual climate control, heated mirrors and heated front/rear screens and a lightweight Pioneer head unit (Bluetooth, iPhone-compatible) with six-speaker Pioneer stereo – this is an everyday car which you may even find yourself driving to work. And you can even pack in the tent and hiking gear into the boot (it has one) when you take off to the mountains for camping during the weekend. Popping the engine bay, you’ll find that it is powered by a supercharged and remapped 5.0-liter V8 engine that produces 550 horsepower and 700 pound-feet of torque. The EXR-S uses a six-speed automatic gearbox with paddle shifters to transfer the force to all four wheels. It weighs less than two tonnes even with all the reinforcements and strengthening which has gone into its chassis. The considerably low weight helps when the war machine takes on the terrain which it is meant to conquer. The EXR-S accelerates from 0 to

92kph in 4.2 seconds which might run shivers down a handful of sports cars and mind you, those things won’t endure even a minute of the terrain which the Bowler tackles with ease. Top speed has been limited to 250kph. Six piston Brembos leash the front wheels and four piston Brembos bite the back when the time comes to pull the SUV over for a stop or a slick drift, whichever you deem right at the given moment. There is a choice of wheels that you can pick from. 20 or 22 inchers with high performance tyres don’t just lend it the stance and attitude of a wild beast ready to pounce. They also make the EXR-S easy to tame for the driver. The suspension setup is the same as that of the raid car but it employs a set of bespoke Bilstein dampers and Eibach springs to make it more suited for non-competitive off-road and on-road use. Less broken bones and twisted spines in simpler terms. But if you would like to have frequent visits to your pretty Orthopaedist, you can ask these guys to bolt on competition springs on to the chassis. They’d be glad to do it for you at a premium. Built like a tank to go like a fighter jet, the Bowler Nemesis EXR-S isn’t cheap. Retailing for a jaw-dropping price tag of $236,000, it costs more than a handful of supercars. It is expensive. But see the brighter side here, it’s faster than many road-huggers, quicker than some supercars, stronger and better-built than all of them and you can take it anywhere you want and come back without a scratch. And when you grow out of the mud-plugging phase of your life, you can sell it off at a decent price too. The resale value for these things is considered to be surprisingly good. But we wonder how many will be willing to part with the EXR-S once the thrill of highspeed off-roading starts to kick in. Trust me, I won’t be parting with it. You never know when Zombie Apocalypse becomes a reality. - Sanjoy Alexander

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suffer from ‘ringxiety’. You know, that ailment where I reach into my pocket and pull out my phone several dozen times a day just to see if someone’s texted, direct messaged or emailed me. I know I’m not alone in this common psychological habit, and it’s a habit that an entire industry segment is looking to tap, with the smart watch. Strapped to your wrist, which have fortunately been relieved of the burden of the regular watch courtesy the cell phone, a smart watch is easily visible, and functions either as a phone or acts as a wireless bridge between you and the phone sitting in your pocket or bag. Added bonus – it relies on a gesture most of us are already familiar with – a quick glance at the wrist! It started with the stupendous success of what is now the poster child for this revolution – the Pebble smartwatch. Pebble had funders on Kickstarter clamber over each other to fund the device, and the success was so rousing, it got the attention of big tech companies, and drove them leave no… pebble… unturned to tap into a new market. Today, Apple is heavily rumored to be working on one, as is LG. Samsung has announced plans to enter this segment, and recently, Microsoft publicly stated their plans to produce a wearable timepiece that could do much more than just tell time. So how have things changed since 2002 when Microsoft launched the much-forgettable SPOT smartwatch? Unlike then, smartphones are actually ubiquitous today and have power under the hood to do the heavy lifting, leaving the smartwatch to only have to remain in constant contact with the phone and act as a secondary screen and controller at best. Add to that our app-obsessed ever-connected world, there’re certainly multiple use cases for the smartwatch, be it checking an incoming email discreetly while in a meeting, to seeing who’s calling when you’re on the treadmill. The key, in my opinion, will be to create a second screen that has all the attributes of a good watch first and foremost – looks good on your hand (not geeky), and doesn’t need to be charged every night (like your smartphone). Remember folks, we tolerate watches because they are fairly maintenance free — no one wants yet another device to set to charge. Of course, even if one of these big players do launch with a great first-generation product, there’s no telling whether there is any market demand to support this growing frenzy or whether it’s an overreaction to Apple submitting an innocuous patent application. Or whether it’s a solution that is looking for a problem. It wouldn’t be the first time where a new product category essentially created its own demand, that’s for sure.

Celebrating 8th Anniversary

By Tushar Kanwar

SOLAR TSUNAMIS AND WHY YOU SHOULD BE SCARED.

Have you ever witnessed heavy scorching of your skin and your bones beginning to rattle? Do you know how you might feel if your blood starts boiling within? No, this is no read-and-pass-on –or-you-will-be-cursed kinda stuff cause this is for real, and if you know solar tsunamis, you should be scared. May 2013 is the year for another Solar Tsunami and we are hoping this to be an anticlimax bug and pray you don’t catch a scratch or anything bigger.

By Ipsit Roy

2010 - THE C3 SOLAR ERUPTION On August 1st 2010 there was a Solar Eruption designated as a C3 – class solar flare that lead to what is called “Coronal Mass Ejection or CME” of up to ten billion tons of plasma and these CME’s move at speeds of up to a million miles an hour and reach the Earth in 2 – 4days. As it hit the Earth’s magnetic The Aug C3 2010 Flare is in the lead up to the next really big one in May 2013. Having said that a smaller flare directly hitting the earth can have a bigger impact, and light show, than a larger one that glances or misses the earth completely. It is possible that the recent Aug C3 2010 Flare was the possible cause of the alteration in weather patterns over Europe and the possible accentuation of the Summer Monsoons in Pakistan with devastating effect. The last big Solar Flare happened in the Victorian age; Carrington Event, on the morning of September 1st, 1859. He observed a large eruption detach itself from the Sun’s surface. This was a cloud of charged plasma on its way. After 48hrs, it hit the Earth. The resulting Aurora was visible in the Tropics the intensity was such that people could read a newspaper at midnight, by the red and green light show. In California, a group of gold miners thinking that dawn had broken got out of bed to start work. It was 2am. Telegraph operators re-

ceived severe electric shocks as solar-induced currents electrified transmission cables, and there are reports of fires of the telegraphic paper. Even more alarming when the batteries were disconnected messages were still being transmitted due to the Induced electric currents from the Aurora.

WHAT’S SO SCARY ABOUT MAY 2013? As a part of the 11 year cycle, May 2013 Solar eruption is expected to be more powerful than 1859 and since we are banked heavily upon electricity , the consequences expected are horrific and upsetting. Possible damages predicted include electricity pylons being struck by lightning at the same time turning the world into debris devoid of any form of communication. No satellites, no cables, no phones. Wait up. There is a bright side to it too if we survive this. The electricity system that is likely to be affected vehemently can lead to a better and rewarding future where there will be a robust and rigid electricity system to withstand the damages and if predictions are to be believed it will take 2024 to reach such a state.

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Ajit Joshi|MD & CEO, Infiniti Retail Limited When it comes to retail for the technology sector, nobody has a hold on the market bigger than Croma. And the men behind the success story are led by the brilliant Mr. Ajit Joshi, who is the MD & CEO of Infiniti Retail ltd. “To be a successful retailer, Croma has constantly tried to establish itself as an innovator and benchmark itself against the best international retailers. You will always see the latest technology launching first at Croma – be it Amazon Kindle or the latest version of the iPhone, it will first arrive at Croma. Shopping for technology products is an involved process given the wide range of brands, features and jargon. Croma’s intent is to help consumers make an appropriate purchase decision which is aptly expressed in our tagline ‘We help you buy’. The secret to becoming a successful retailer is constant innovation and customer satisfaction that will differentiate us from the others” was his composed reply to our question on strategies to keep up with the changing face of the tech sector. We wondered if more malls meant more demands from the consumer, to which he replied, “It is a win-win situation and it is what can be termed as a ‘relational growth’ growth – as in both are growing because of each other – demands of customers are growing due to the introduction of malls and vice versa. It is because there has been a stupendous growth in the consumer’s purchasing power. It has grown leaps and bounds than what existed 20 years back. This has in turn facilitated the exposure and need for malls and bigger retail outlets.” He also felt that e-commerce was certainly the way to move forward, and with cromaretail.com been official since April 2012, things are only looking up!

IT’S GOOD TO KNOW

•Mr. Joshi has great faith in the retail market in India, when he quoted “Well the next evolution of retail selling is already there isn’t it? And India is riding high on it. Retailing in India is one of the pillars of its economy, accounts for 14 to 15 per cent of its GDP and is estimated to be around $450 billion.” •Even though 2012 was a tough year for retail, Mr. Joshi explained “However, at Croma, we could achieve a healthy growth based on the strong growth we experienced in the mobile, flat panel television as well as the Note/PC segment. We retained our position in the market because the demand for certain electronic goods like flat panel televisions, side-by-side refrigerators never decline.”

“The consumer demand in each of the outlet varies; we manage to have a great display of products depending on the size of the Croma stores in various formats mega, Zip and Kiosk Zip Stores.”

Rajan Malhotra|President, Retail Strategy, Future Group

PERSONAL PICKS

Another retailer quite popular with our desi consumers has been Future Groups, eZone – and we sat down to speak to Mr. Rajan Malhotra, the President of Retail Strategy. “It is important to be able to predict tech trends in the market and pick up the product that shall be relevant in the near future. Equally important is to weed out the product which are seemingly at the end of this life cycle” was his calm response to our question on how to keep updated with ever-changing technology of today. One e-commerce, he replied “There is a steady increase in sales in the online sphere. It is an important medium for the long term growth of our business. Idea is to have a connected commerce strategy where the online business & brick and mortar retail business merge for the customer.” He believes that convergence devices are the way forward, and 4K will be an amazing experience, though initially it will face its own challenges.

Celebrating 8th Anniversary

He wears: Titan He drives: Toyota Innova Dream wheels: Ferrari Most anticipated/ awaited gadget: Samsung S4/ HTC one / New iPhone

IT’S GOOD TO KNOW

•Mr. Malhotra uses an iPhone 4 and the BB Z10 for his personal use. And the camera of preference is the Canon EOS 550 D. •He uses apps quite often and believes “they are simple ways of getting around the technology world; it basically idiot proofs the technology piece.” He uses social networks, banking apps, GPS apps and games most of the time.

“The role of the retailer in the market is 3 fold, one is in accepting, launching & killing new & old technology respectively. Second, it is also important to keep a close eye on your cost of distribution & be a low cost operator; and thirdly to look at the lifetime value of the customer & create stores and CRM tools towards achieving the same.”

Sharad Dalmia Shailesh Karwa Co-CEOs & Founders, Staples Future Office Products Pvt. Ltd.

Dream wheels: Porsche 911 His favourite holiday destination: Italy Favorite App: TED talks The most awaited gadget: Apple Television (if and when it comes)

IT’S GOOD TO KNOW

At Staples one can find a wide and exciting range of office stationary amongst computers, smartphones, MP3 players, Accessories, printers, scanners and networking cables. Mr. Karwa invests in new varied technologies to gain know-how over various gadgets. He also shared with us that Cloud and Mobile based technologies are the two single biggest drivers of speed, change and enablement for companies of a large size like Staples. He also feels that Mobility is the single most important trend and that the mobile device, whether Smart Phone or Tablet will become the center of content consumption as well as creation As for the future they would like to be established as the preferred online destination to purchase office products in India.

Mr. Dalmia and Mr. Karwa passed the same Bachelor’s Degree and the same MBA in Entrepreneurship from S.P. Jain Institute of Management & Research, before hitting upon the idea of an online B2B office supplies company.

PERSONAL PICKS

Staples Future Office Products Pvt. Ltd. is a joint venture between Staples Inc., the world’s largest office products company and the Future Group. Mr. Dalmia, the Co-Founder uses different gadgets across various platforms and mingles with people of younger generations to get a sense of what technology and applications are in trend. He also subscribes to tech newsletters to stay updated with the fast paced industry. From his personal experience of several years he also shares with us that tablets and smartphones will continue to be growth drivers with customers spending more money on their smartphone than on their laptop. This will have significant implications, not only on the growth of the smartphone category but also on it becoming the primary device for online consumption of content and participation in e-commerce.

He wears:Jaeger-LeCoultre Gadget he bought and immediately regretted: Kindle Favorite App: Twitter, Money Control and TOI Most expensive thing purchased online: Hardbound cover of Steve Jobs Autobiography

Himanshu Chakrawarti |CEO, The MobileStore The MobileStore, promoted by the Essar Group, is a one stop mobile solution shop which offers Telecom Products all under one roof. As the CEO of the group, Mr. Chakrawarti is also an alumnus of IIT Kanpur and IIM Bangalore with previous experience in vast variety of positions in multi-category retail companies like Landmark, Westside and Star Bazaar. The MobileStore is India’s largest telecom retailer, with over 1000 stores, spread across over 150 cities. He provides strategic leads to take The MobileStore in areas of accelerated growth in consumer durables and information technology retail. Due to Mr. Chakrawarti’s efforts The MobileStore has carved a successful niche in telecom retail to emerge as the largest player. He enjoys playing sports, watching soccer and travelling along with a daily dose of reading and movies.

IT’S GOOD TO KNOW

His biggest influence is Warrent Buffett and feels that wealth creation, simple living, genuine philanthropy and the belief that wealth can’t be inherited but needs to be earned.

“The MobileStore, with its nationwide footprint on one hand and deep relation with brand owners on others, is well positioned to capture a larger incremental market share.”

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Rajat Jain|MD, Xerox India Limited

PERSONAL PICKS

Rajat is the charming Managing Director of Xerox India Limited, world’s leading enterprise for business process and document management that goes conjointly with the digital imaging industry. He holds a postgraduate degree from IIM, Ahmedabad and a B.Tech from the Indian Institute of Technology (IIT). In a career spanning over 25 years, he has worked in diverse sectors, accounting for various roles in companies such as Mobile2win India, Walt Disney India, Sony Entertainment, ASC Enterprises, Benckiser and Hindustan Lever. Mr. Jain shared with us that much of Xerox’s global recognition comes from its legacy business of printers and photocopiers and that it is his responsibility to help the people think of Xerox as the company it is today - a technology driven, business provider and document management solution, branching as a service company from a product driven one. Mr. Jain’s responsibilities at Xerox include intensifying the R&D facility in Bangalore, which looks into cloud-computing, cloud-sourcing and business analytics and which is also the first of its kind outside Europe and the Americas. He also feels that it is going to be important for tech companies to focus on local innovation to address the needs of mass consumers and technology must help create inclusive growth opportunities by providing innovative solutions to financial institutions, healthcare and education.

He wears: Omega and Tommy Hilfiger He drives: Toyota Fortuner and Honda Accord Dream car: Porsche Cayenne Favourite holiday destination: Ladakh and U.S. - West Coast

TECH INDIANS

IT’S GOOD TO KNOW

He has been passionately engaged in the development and restoration of the Braj region, which is a 4000 sq. km spread across UP, Rajasthan and Haryana.

“Researchers in Xerox have created a banking solution that reduces the cost of establishing branches, even in Rural areas and automates the much needed personal banking services, making it simple for consumers in India and other developing countries to manage their money. This is a easy solution that is effective, can be used in the most remote corners of the world and show the next phase of the application of technology.”

Anil Jain|Chairman and Managing Director - APAC & Middle East, Siemens Enterprise Communications Pvt. Ltd With more than quarter century of professional experience in the field of telecommunication in Siemens, Anil Jain is quite the exception to the rule these days. He does a lot of reading on upcoming products and solution mainly in the mobile computing arena, tries new devices and solutions and visits technology exhibitions around the world to keep himself updated with the ever-changing tech world. When we asked him about the next phase of growth in the tech world, he replied saying “The next phase of growth in the Indian tech-market would be on application development, secure financial transaction, and education apps for the mobile devices. Home automation is picking up and it’s a market to watch. For the enterprise market it would be unified communication and collaboration tool’s that enhance productivity of human asset and BYOD will see a boom.” He also told us about the unification communication and collaboration with video at the desktop for the SME market, which will be available in the next 6 months. He also noted that Indian consumers are looking for products, solutions which are trendy, hi tech easy to use, light weight with HD display, HD sound, internet ready, large storage capacity.

•Mr. Jain believes that Mobile devices and SMART TV are the most visible and important changes which is the future. •In his personal time, he uses an iPhone, a Canon camera and a Dell laptop.

Celebrating 8th Anniversary

He wears: Tissot He drives: Audi A4 Dream wheels: Porsche 911 His favourite holiday destination: Europe The most expensive thing you have ever purchased online: BlackBerry

PERSONAL PICKS

IT’S GOOD TO KNOW

Applications on mobile devices have changes the world of information search. It’s the new world of information search in real time. Some of the applications I use most is Currency updates – XE. Com, Global stock market, Weather since I travel a lot, navigation, and of course games. Temple Run – most important when you are on long haul flights.

Indrajit Sabharwal|MD, Simmtronics Semiconductors Ltd

IT’S GOOD TO KNOW

•He started up his own company ‘Simmtronics’ for memory modules in 1995. Today Simmtronics is one of the largest memory manufacturers in the world and has over 90% market share in the branded memory space. •Prior to starting his own venture, Mr. Sabharwal worked as the Managing Director with S.I.Consultants Pvt Ltd, an independent Market Research and Consultancy house in 1989.

PERSONAL PICKS

Not too many folks are really aware of the technology applied in the actual manufacture of products, hence companies like Simmtronics Semiconductors are not household names. But, they are just as important to the entire process and the MD of the company, Mr. Indrajit Sabharwal spoke to us about the changing face of technology with assured confidence. “Technology is continuously evolving, resulting in new emerging trends and new products entering every day. That’s why Simmtronics stay ahead of the trends by anticipating them, embracing them before the competition does, and ultimately enabling the organization to attain maximum results from them.” And the next growth in tech will come from which field? Phablets was the response, with the same assurance. So, does he plan to launch anything new in the market, we asked. “We are going to launch new and innovative tablet from Simmtronics at a very affordable price point for the Indian market. It will cater to the need of users who does a lot of multitasking, heavy-duty gaming and high-intensity application usage. We are going to launch Quad core tablet for higher level performance and enabling advanced gaming functions and app development environment to develop resource-intensive apps.” With a keen sense on what has been going on in the world of tech, he told us that 4K might not be worth it at this time, but with technology never remaining stagnant – things are changing for the better, to satisfy public demands. He wears: Rado, Rolex & Omega He drives: BMW Dream wheels: Rolls Royce Phantom His favourite holiday destination: Dubai, Goa & New York. A gadget that he bought and immediately regretted: HTC Jasjar phone

Vishal Dhupar|MD, NVIDIA South Asia Meeting the ever-growing demands of graphics lovers is quite a task, but NVIDIA has been at the top of their game releasing some amazing products in the past. Vishal Dhupar has been at the center of all this action, heading the company’s operations in South Asia. He told us that “Mobility, cloud computing and big data continue to be significant game-changers in 2013. NVIDIA has been an innovator and frontrunner in each of these areas. Often, we have been trend-setters ourselves, pioneering products that have gone on to transform the way some industries work.” He expects some interesting changes in the IT scenario for India, when he informed us that “Today companies are moving core R&D activity and some of their strategic functions to India. In the last 2 years, leading companies such as Panasonic, Airbus Innovation, Facebook and LinkedIn opened R&D centers in India.” He also stressed on how Intel has been at the forefront of innovation and even had a hand to play in NASA’s mission to Mars. Their current area of innovations are around green initiatives in supercomputing, to enable enterprises to benefit from High Performance Computing without the associated worries of power consumption. h easy to use, light weight with HD display, HD sound, internet ready, large storage capacity.

IT’S GOOD TO KNOW

Vishal is quite excited about the 4K technology and even informed us about the tie-up that Sony has with SES Astra to demonstrate 4K transmission to the homes. Vishal expects by 2015 over 80 per cent of handsets sold in mature markets will be smartphones and tablet shipments will touch 50 per cent of all laptop shipments.

“I realize that there’s definitely more to the HTC One X than its neat looks and minimalist design – the gadget offers a powerful performance, with high-speed browsing and great picture quality. Its Tegra 3 quad-core processor is a constant reinforcement that our mobile chips enhance performance to a great degree. The Google Nexus 7 offers a wider screen space and intuitive design, which makes accessing e-mails and documents far easier for me, particularly when I am on the move. It’s also a great entertainment device since it integrates with Google Play.”

GADGETS HE USES Smartphone: HTC One X Tablet: Nexus 7

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K. R. Naik| Executive Chairman, DIGISOL Smartlink Network Systems Ltd.

“Wireless networking in India is here to stay, and it will be getting both faster and more intelligent. The growth drivers of Wireless networking market will be increasing penetration of Internet/Broadband in Urban and Rural India and rapid increase of users of Handheld devices such as tablets & smart phones which will certainly help in the growth of wireless networking as need for more and more faster and seamless wireless connectivity will increase.”

PERSONAL PICKS

In March 1993, Mr. K. R. Naik, first joined the company as Director and now as the Executive Chairman is the main promoter of Smartlink Network Systems Ltd. His vision is to make the company a premier technology outlet with the base of Software Development, R&D and Manufacturing in the Networking/Communication field. Mr. Naik brings over four decades of experience in the networking industry with him. He started his career with IBM India and worked with the design and development of products. He is also a former President of MAIT. He holds a Post Graduate Degree in Industrial Engineering from Jhunjunwala College and a Diploma in Business Management from Jamnalal Bajaj Institute of Management. His favorite apps include some of the more convenient application on the Apple App Store like Truecaller, Instaweather, InstaPlace and Goggle Maps.

He wears: Jaeger-Le Coulter He drives:Mercedes GL Class Favorite holiday destinations: Lisbon

Sashi Reddi|Founder and CEO, SRI Capital

IT’S GOOD TO KNOW

Celebrating 8th Anniversary

•His paper titled ‘The Impact of IT on the Degree of Outsourcing, the Number of Suppliers, and the Duration’ won him the best paper award at the 27th Hawaii International Conference on System Sciences. •In July 2012, he was awarded TalentSprint Special Recognition Award for his extraordinary collaboration and mentorship. Sashi also serves on the advisory board of the Wharton Entrepreneurial Programs, the advisory board of IIT Hyderabad.

PERSONAL PICKS

Mr. Reddi can be defined as an Entrepreneur, Technology Visionary and an Angel Investor whose contribution to Technology and putting India on the map is seen in an influential light. He was the founder and CEO of App Labs, a software testing company based in Philadelphia that was acquired by Computer Sciences Corporation in 2011. In 2007 Mr. Sashi also founded SRI Capital, a company which is a seed stage venture capital fund serving start-ups focused on technology, education and most notably green technology sectors. Born in Chennai he completed BTech (Computer Sciences) from IIT Delhi and went to New York University for an MS in Computer Science. He then attended the Wharton School of Business, University of Pennsylvania from where he acquired a PhD in Operations and Information Management. As an Entrepreneur he is focused on technology changes that can create new business models. His favorite Apps include LinkedIn, OpenTable, Fandango, eVite, Uber, Skype, Sonos, Nest, and some hotel and airline apps.

He wears: He loves various watches based on the occasion. Bulgari (on casual days), Rolex (for business meetings) and a Breitling (when he is rolling up his sleeves in technology discussions) He drives: Bentley Continental Spur,BMW 650i

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By Malik Sumrani

Printers and Projectors have been around from several years now. Right from age old bulky printers to the new age petite ones, right from limited colour projectors to full - fledged ones, this industry has come a long way. Gone are the days when we were ruled by complicated installation drivers and wires, now we have progressed to an era of wirelessly accessing and using them. A NEW DIMENSION TO PRINTING LASER PRINTING

Laser printing is without a doubt the most popular forms of printing in todayâ&#x20AC;&#x2122;s times, laser printing is all about pace. The method rapidly increases the input on paper at an alarming speed. But there is always a drawback when you opt for laser printing. The quality of the prints would always be sacrificed. The printing processes are rushed in so as to provide the desired output and hence the quality loss. One must not compare laser prints with other printing methods.

Ricoh Aficio 1200S Colour Laser Printer

This laser printer offers some really high productivity. With an output of 22 paper per minute, the Ricoh Aficio 1200S is not just a printer but also a scanner and a photo copy machine. Some of its other prominent features include space-saving footprint, professional printing, colour scanning and copying, easy maintenance, smarter productivity, compact reliability, efficient toner and drum system, greener thinking and automatic document feeder as standard. The most impressive part about this printer is the 2400 x 600 dpi resolution it offers. This printer is priced at around `10,000 (approx).

Xerox Phaser 8860DN

The Xerox 8860/DN colour printer prints an impressive 30 ppm in black and 30 ppm colour. It comes with 100 sheet paper capacity for multipurpose tray and 525 sheets for tray 2, first page is out in 5 seconds. The 750 MHz processor and 256 MB of integrated memory can easily handle complex jobs with the maximum resolution of 2400 dpi. The printer has duplex printing technology feature and comes with the connectivityâ&#x20AC;&#x2122;s like USB. Additionally, it comes with standard memory of 254 MB and extendable memory of 1GB. Monthly duty cycle can go up to 120000 prints Other features include cartridge-free design, cartridge-free solid ink technology, two-sided standard output, high duty cycle means the Phaser 8860 colour printer is built to handle high print volumes. This is one power packed printer that is priced just under `2,00,000

Celebrating 8th Anniversary

INKJET PRINTING

The most commonly used form of printing, Inkjet involves printing by using droplets of ink onto paper. These are largely used by most households and small offices. They may not offer the kind of speed laser printers do, but they certainly offer some top notch performance. Top brands like Canon, HP and Epson specialize in these printers. Inkjet printing came into existence much after offset and hence, the emphasis lies more on quality and less on speed.

Canon Pixma i7000

HP ENVY 110 e-All-in-One Printer - D411a

PRINTING PRESS (1454) ETCHING (CA. 1500)

MEZZOTINT (1642)

AQUATINT (1768) LITHOGRAPHY (1796) CHROMOLITHOGRAPHY (1837) ROTARY PRESS (1843) HECTOGRAPH (1869) OFFSET PRINTING (1875) HOT METAL TYPESETTING (1886) MIMEOGRAPH (1890)

3D Printing Although it was founded as early as the 1986, in India it has become popular only recently. It involves creating 3D objects of any shape from a digital model. 3D printing is achieved using an additive process, where successive layers of material are laid down in different shapes. Several other processes like cutting, bending, etc are also involved in achieving the final output. 3D printing is majorly used by engineers, architects and other professionals who require prototypes for their work. Most major printer manufacturers in India are yet to launch 3D printing equipment in India. But it certainly is the future and people are taking notice of it. You can read the extensive story we have put together on 3D printing.

SPIRIT DUPLICATOR (1923) DYE-SUBLIMATION (1957) PHOTOTYPESETTING (1960S) DOT MATRIX PRINTER (1964) LASER PRINTING (1969) THERMAL PRINTING (CA. 1972) INKJET PRINTING (1976) 3D PRINTING (1986)

GICLÉE (1991) DIGITAL PRESS (1993)

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P R I N T I N G

SCREEN PRINTING (1907)

O F

This product offers cutting-edge design and premier printing—plus photos and more in a touch. This wireless, Web-connected allin-one with a large touchscreen fits perfectly almost anywhere in the home or office and offers a variety of mobile printing solutions. With this inkjet printer now photo printing will be a lot more fun! The printer is priced `19,999 approximately.

MOVABLE TYPE (1040)

H I S T O R Y

Catering towards the business section, this inkjet printer nearly costs `30,000. This is a bulky printer no doubt but the performance it offers, you would wish you could print personal posters at your workplace. The printer has both USB 2.0 and Ethernet connections. Its other notable feature is automatic duplexer, which can print double-sided A3 documents as well as A4. It offers three media input options: a cassette, a rear tray and a single-sheet manual feed. The rear paper tray can only be chosen as a paper source when printing photos and isn’t available using the standard print dialogue.

WOODBLOCK PRINTING (200)

N O I S N S E R M O I T D C E W J E RO N E P H T TO

Projectors have been around for decades now. You have studied on them in school, made presentations in college and then gone on to screen presentations when at work. In a layman’s terms it is all about receiving a video signal and projecting the same on a large screen. It is about magnifying the input while giving out the output. Projectors have now become a daily part of people’s lives, especially of those who are in the field of education and corporate business.

Imagine, how would you present your million dollar idea to a team of those dressed in black suits and ties without a projector. Seems tricky doesn’t it? This is what projectors have brought to our life.

LCD PROJECTORS

Making use of LCD light gates, this is one of the simplest systems, the most common and the most affordable projectors in the market. They suit the purpose you bought them for, but one cannot expect great quality from them. The common problem witnessed is the pixellation. Brands have been working on this but LCD projectors do have a drawback.

Epson EB-X02

Epson EB-X02 projector is ideal for first-time users, as this entry-level projector is affordable, easy to use and perfect for viewing videos, pictures and presentations in any home or office environment, without the requirement to learn new technology. Thanks to a high white and colour light output of 2,600 lumens, there’s no need to dim the light anymore. In addition, the 3LCD technology as well as 3000:1 contrast ratio is able to produce natural and high quality of images. The product costs Rs. 32,000 approx.

LED PROJECTORS

They work on the same principle as that of LED televisions by making us of light emitting diodes as the source. The benefit is that it negates the need for lamp replacements. Apart from that, LED projectors have an upper hand over LCD ones as the projected image quality is much better. Pixellation is reduced thus offering superior performance. But everything comes for a price and LED projectors are more expensive than LCD ones.

LG HS201

This powerful product from the house of LG is one of the most compact projectors available in the market. With a lamp life of 30,000 hours, this makes it one of the best products in this category. It also offers HDMI connectivity, expert colour management, quick power on/off and many more such features. All of this is available for a price of Rs. 59,990.

Celebrating 8th Anniversary

123 I EXHIBIT I MAY 2013

Celebrating 8th Anniversary

THE ART OF WILDLIFE PHOTOGRAPHY The Anniversary Issue warranted an in-depth feature story by a leading photographer and we zeroed in on Akash Das, a leading fashion & wildlife photographer who has won more than 100 national and international awards. Akash is the only photographer to have been featured in Limca Book of World Records for his unique work and has been instrumental in changing the look of Indian advertising. In the Fall of 2011, his work was showcased across European Galleries in Paris, Hamburg and Brussels. He extensively travels to Kenya and Tanzania to shoot African wildlife. Akash has been associated with SanDisk as the Extreme Team member. In this write up, Akash himself speaks about how to go about the fine art of Wildlife Photography and the way you can master the art yourself.

125 I EXHIBIT I MAY 2013

KNOWYOUR

SUBJECT

Great wildlife shots take preparation and luck. One of the most valuable piece of advice to achieve good result in this field is to gain as much knowledge as possible about the animals. It is not enough to just admire their beauty. One must study their movements, habitats, understand what and how they feed, and observe their behavior both when they are alone and when they are in a group. There is only one way to get to know wildlife - spend time with them. In my quest to take great shots, I started studying the behavior of the elephants - the way they relate to each other, the way they protect their young ones, the way they greet other herds, the way the males fight for supremacy over other males and how dangerous they become when it’s a must. I had to understand this very well to be able to capture fleeting moments of interesting poses and behavior. It pays to be able to somewhat predict your subject’s behavior beforehand. This way one can capture the desired image. Given, not every species is as predictable as the next, but there are patterns of behavior ingrained into every animal species. For example, when a tiger moves quietly, alone in the jungle, it is the most elusive animal. So to click a tiger, you need extreme patience, subtleness. You also need to observe other animal’s calls to detect the tiger’s movement. Experience Nature: Be there and enjoy it According to me, the biggest pros about wild life is that most of the animals are born models, they naturally look elegant so whichever way you photograph them, they will look good unless you do something terribly wrong. Having said that I must say, wild life photography takes full life’s dedication and not half-heartedness. Temporary inclination towards the subject is not enough. Wild life photography makes you a nature loving conservationist. You start loving all animals. It makes you a better and a sensitive human being.

INVESTTIMEIN

PRACTICE

The best way for a beginner to start wild life photography is by going to natural parks, water bodies where birds come and by reading more about animal behavior and their habitat and also by watching the animal programs on TV. Attend workshops by the veterans, talk to the naturalists and practice by yourself. One of the easiest and the most impressive ways to do wild life photography is by taking close-ups of insects. Very few people are aware about how colorful and fascinating are tiny insects. To photograph insects you require a micro lens and not heavy duty, expensive equipment.

Celebrating 8th Anniversary

GETYOURTECH NICALKNOWL EDGERIGHT

In Wild life photography apart from the selection of composition of your subject the most important thing is that you have to have thorough technical knowledge about your camera, exposure, shutter speed and the optics. In wildlife photography you get opportunity only once. The arrangement of the subject is not in your control. Therefore, as a photographer, technical knowledge is as important as the subject. Normally, telephoto lenses are used in wild life. Telephoto lenses are always recommended to be used on a tripod; otherwise chances are that there will be a shake in the photograph. When using the camera on the tri-pod, the Image Stabilizer should be off. The depth of field in telephoto lenses is very low. Therefore you can use it as your advantage, for example, if you are focusing on a particular bird and you don’t want the background to disturb the subject then low depth of field is very useful. Also when your lens is very fast, say F2.8, then you can do hand held photography even in low light because it allows you to go to a higher speed. In most of the digital SLRs there is a crop factor due to sensor sizes; one can use this crop factor as a great advantage. Instead of carrying heavy lenses along with extenders, you can just carry the lens and the body itself will give you more reachability. The selection of the right camera is also very important. For example, Canon EOS 1DX along with SanDisk SD Card 128 GB with writing speed of 100 MB you can capture very hi- res RAW, twelve frames per second without having to wait for the card to stall the image capture in between, to read and write the information. This card can take so much of information that there is no need to change your card in between the shoot; therefore you don’t miss a single moment. This imaging card by SanDisk card is water proof, shock proof, X ray proof and can withstand extreme weather conditions, which are the most important features while shooting wildlife. With the technology up gradation the most important advantage the photographers get is the accuracy of in built meter reading and sharp focusing. With this now, the photographer can concentrate more on his compositions and lighting, the camera will do the rest. This is a boon for the wild life and sports photographers. Almost all the modern digital SLR cameras capture RAW + JPEG format. This is very handy while selecting or just viewing photographs. Also the JPEG format you can instantly on line share with anyone in the world, whether it’s your editor, your family or just for social networking. Last but not the least, is, no matter how much technologically savvy you are or how much of technologically advanced equipment you have, it’s your mind that is going to click the right photograph. No technology can go above your mind but it helps your mind to click at the most decisive moment.

Some salient points: Understanding about nature in general Know your subject: A compressive knowledge about the animalsâ&#x20AC;&#x2122; behavior and its habitat Be very sensitive about their existence Be clear in your mind about: Whether you want to document a particular species and their life/ environment etc. or You want to make art-wildlife photographs. Know your gear: Understanding of optics and photographic gear Sense of adventure Physical Fitness Adaptability to any rough or unforeseen situations Have to be a keen animal lover and a conservationist Have to have a very good rapport with the forest guide and the driver / mahout

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Dr. Alok Bharadwaj|EVP, Canon India

TECH INDIANS

PERSONAL PICKS

Being conferred honorary doctorate in 2011 to signify his leadership and contribution to the industry, Dr Alok Bharadwaj is a much respected figure in the Indian tech industry. He has led Indian IT Hardware industry body ‘MAIT’ as President and is a Chairman of CII-OA & Imaging Division. He has been recognized as “The Best CMO of the Year” by CMO Council USA, “The Most Influential Person in Photography” and “Pride of the Industry Award for organization leadership”, “Corporate Executive of the Year”, “Most Favorite Country Manager” and the “Most Dynamic Marketing professional in Powerbrand hall of fame” to name a few. When we asked Dr Bharadwaj about the next phase of growth in the Indian tech market, he replied “With rapid growth in the technology space, the next anticipated phase would witness controls and devices that make ‘Homes Hi-tech & intelligent’. Innovative controls like automatic doors / windows that opens with just a touch & sometimes when you just approach, sensored A/Cs that switch on when one enters the room and use of sensors and biometrics in daily use will surely be something big to watch out for in the near future!”

He wears: Rado He drives: BMW Dream wheels: Mercedes S class Favourite holiday destination: Kumarakom in India and Cebu Islands – Philippines, internationally. A gadget that he bought and immediately regretted: Nintendo Wii

IT’S GOOD TO KNOW

•Dr. Bharadwaj and his team at Canon are keeping the growing trends in technology in mind and will soon be launching a Wi-Fi enabled camera in the near future. •Dr. Bharadwaj personally owns and uses a Canon G15 for his photography needs.

Rohit Pandit|EVP, Fujifilm India

IT’S GOOD TO KNOW

Celebrating 8th Anniversary

•A veteran sales & marketing professional, Mr. Pandit has over 18 years of work experience in the Sales & Marketing function of consumer durables & organized retail industry. •Soon after taking over the management and operations of the late entrant Fujifilm India, Mr. Pandit revolutionized the organizational structure and business practices of the organization. He has introduced many firsts including the recently launched “mirrorless cameras”.

PERSONAL PICKS

Rohit Pandit is the Executive Vice President of Fujifilm India Private Limited, the wholly owned subsidiary of FUJIFILM Corporation, Japan since May 2012. A man of few words but many strategies to help his organization reach bigger heights, Mr. Pandit has his priorities set straight with the launch of high-end cameras (that include the superlong 50x zoom camera and the other X series) being his biggest aim for the year. Mr. Pandit told us that in the camera segment, he sees the interchangeable lens technology emerging rapidly in India. He hasn’t missed the fact about social media integrating so well with smartphones changing the way we use smartphones these days, and is amazed at the way mirrorless cameras are gaining popularity with the professional cameras as well. He uses News, stock-related and Gmail apps while on the road – which he checks using his BlackBerry as well as Dell laptop. He owns and uses the lovely X100 camera from Fuji, but he also informed us to wait till Diwali to expect the next big thing from Fujifilm.

He drives: Honda Civic Dream wheels: Audi His favourite holiday destination: Marrakech, Morocco The most expensive thing you have ever purchased online: Clive Christian Perfume

Sajjan Kumar |VP – Imaging Division, Nikon India

IT’S GOOD TO KNOW

• Mr. Kumar has a history of successfully advising and directing companies providing solutions to a variety of fields including Sales, Marketing, Product Development, Channel Development and Operations. He helps identify and develop new market opportunities as well growth matrix of the existing customer base and build strategic relationships. • Mr. Kumar holds a B.Tech degree in Electronics and Communication from Madan Mohan Malviya Engineering College, Gorakhapur, UP. With the experience in rich blend of the two disciplines he has successfully reorganized product & sales teams to a non-traditional team matrix, resulting in a healthier non metro/metro business mix and has concentrated on raising the bar for Nikon India.

PERSONAL PICKS

With an in-depth knowledge of the Imaging and Optics industry, Mr. Sajjan Kumar has clearly got a good hand on the digital photography beat. While discussing Nikon India’s strategies with us, he pointed out how bringing the first Android based camera, the COOLPIX S800C was the starting point and the company is always working towards better technology to be introduced in all their products for bringing the best experience into their customers’ lives. He realizes how this era is driven by consumers needs and understanding their needs and demands results in the advancement of technology and innovation of Nikon products. While he didn’t directly mention at any big surprises coming from Nikon India this year, we can surely expect continuing improvements and developments throughout their product range. He is also keen on keeping a tap on technological improvements in general, talking to us about cloud-based technology as well as GPS and various connectivity options now present in various devices. Growing availability and accessibility are one of the reasons for the rapid growth that the camera Industry is seeing in India, he noted.

The camera he personally owns and uses: Nikon 1 Camera preferred for social networking: Nikon Coolpix S800C

“Nikon has always believed in promoting photography and bringing latest trends and technology the result of which we can see that people from all walks of life are now accessible to high quality products. In line with our vision of developing a strong photography culture in India, we also keep a tab on what our consumer’s need, which in turn gives them the desired results from an image or video.”

Rajeev Singh|Country Head & GM, BenQ India

PERSONAL PICKS

With technology in display and projectors evolving rapidly, it’s no surprise that Rajeev Singh takes great pride in the fact that BenQ has been ahead of the technology curve for the past few years, introducing superior quality products for their consumers. He also stated that, “We keep a very keen ear for changing in consumers lifestyle and technology adoption like what is happening in education as well as home theatre segment BenQ was able to assess the same much before the competitors and hence are the leaders in the categories which are driving growth in projectors.” He also feels that Education and consumers adopting IT in their living rooms will emerge as 2 biggest trends. Though he’s optimistic about 4K technology, he does acknowledge the shortcomings like lack of content. He also told us on the same topic that “The progression of technology is always debatable but we believe that the Full HD is yet to be harnessed fully after that only we start to see rapid progression of 4K technology.”

He wears: Oris Skeleton Artelier He drives: Honda CRV & Skoda Laura Dream wheels: A Bugatti Grand Sport Venet His favourite holiday destination: Bangaram Island @ Lakshawadeep A gadget that he bought and immediately regretted: A pager in 1995

IT’S GOOD TO KNOW

• Mr. Singh is quite an Apple product, preferring the iPhone 5 and Macbook Air for both professional and personal use. • He also loves using apps, with IMDB and NDTV apps being the most used ones.

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Manisha Sood|Country Manager and Director, India and SAARC, SanDisk Corporation

IT’S GOOD TO KNOW

•Manisha has over 24 years of industry experience. Prior to SanDisk, Manisha worked with Kodak India Ltd. as General Manager, Digital Capture and Home Printing for 10 years and with Modi Olivetti as Business Manager. •Ms. Sood owns the iPhone, Canon GX1 camera and a Dell laptop.

PERSONAL PICKS

There are few companies that ensure customer satisfaction in computer peripherals year after year, but SanDisk has been doing it for a long while now and the lady in charge for India and SAARC region is Manisha Sood. She informed us how “Being ahead of the curve has always been a key component of SanDisk’s strategy. SanDisk invented flash mass storage cards and our innovations in flash memory have helped shape the consumer electronics landscape.” As for tech that will be big in the future, she said “I can’t disclose our technology roadmap at this time, but I can tell you that flash memory continues to enable a broad array of applications and is currently being used extensively in mobile computing devices such as smartphones, tablets and ultrabooks.” And as for the changing trends in today’s technology, she had this to say – “SanDisk’s flash memory solutions enable a connected world of digital content. Flash memory-based mobile phones bring the cloud to consumers’ fingertips while flash memory-based enterprise SSDs enable more efficient datacenters and IT infrastructures. Mobile computing should continue to grow as one of the most popular applications as consumers demand anywhere, anytime access to their digital content.”

She wears: Rado She drives: Honda CR-V Dream wheels: Landcruiser Favourite holiday destination: San Franciso

Vishal Parekh|MD, Kingston Technology - India Vishal as the MD of Kingston Technology aids the multi national corporation to develop, manufacture, sell and support storage and memory computer products for the India division. With over 12 years of experience in Marketing, Mr. Parekh feels that the market for photography and smartphones have grown by leaps and bounds in the last few years, with technology in general heading towards a more sleeker, portable and high performing platform. He also states that the demand for memory products, boast of high speeds and excellent performance while also being more specialized to the consumer’s preferences. At Kingston Technology, they are glad to launch a 1TB flash drive, which is going to be the largest capacity flash drive of its kind in the world. Mr. Parekh also enjoys using apps like Instagram, Flipboard, Whatsapp, TrueCaller, Instaplace and Zomato on his iPhone 4, which help organize his personal and professional life.

“Today’s technological advancements have actually made life and work simpler. Maintaining a work life balance is also so much easier considering we can check and respond to emails before even reaching the workplace. Smartphones and the different apps available on them help me organize and simplify the information available on the Internet.”

Celebrating 8th Anniversary

He drives: Honda City His favourite holiday destination: Sydney Most anticipated/ awaited gadget: PlayStation 4 The most expensive thing you have ever purchased online: iPhone 4

PERSONAL PICKS

IT’S GOOD TO KNOW

•Mr. Vishal Parekh has been a part of Kingston Technology since the past six years, where he has contributed to the repositioning of its Indian segment, while boldly facing the unpredictable nature of the market. •His efforts have helped him bag the “Best Marketing Campaign Award” in the year 2007 and the “Best Marketing Concept Award” for the year 2010.

HEAVY Gadgets

Light

PRICES

Manish Sharma|Managing Director, Consumer Product Division, Panasonic India

PERSONAL PICKS

We last spoke to Manish for our Camera Industry cover story in February, and we are here again to know how he manages to keep up with the ever-changing world of tech (among other things, of course). He feels Indians are looking for ‘value options’ which are increasingly becoming ‘price plus’ – and to tackle that he feels the need to localize the products with wide range to maximize the reach of the brand. He felt that smartphones and tablets really opened the flood-gates for Indian consumers, but going forward he feels “single-function devices will be increasingly at risk and the next phase of growth in the Indian market will be centered on devices with multifunction capabilities”. Not revealing too much of their upcoming launches, Mr. Sharma felt that “4K will gradually significantly increase the perceived image quality for consumers on large screens. This will enable a more immersive experience by facilitating closer viewing distances.” He also noted how the industry is changing in the PC, laptop and camera segments – with WiFi cameras being the new ‘hot ticket’.

He wears:Omega He drives: Mercedes ML 350 Dream wheels: Rolls Royce Phantom His favourite holiday destination: Dubai & Goa The most expensive thing you have ever purchased online: A laser printer worth $150

IT’S GOOD TO KNOW

•Mr. Sharma owns a Panasonic Smartphone named Eluga, Panasonic Toughbook and Lumix GH1 camera. •He also isn’t too big on the apps explosion, choosing to use only a handful like Bloomberg mobile, score mobile and True caller.

“Early this year at CES 2013, Panasonic announced the 56-inch 4K organic lightemitting diode (OLED) display- the world's largest OLED panel produced using the RGB all printing method, which allows for the separate application of the red, green and blue OLED materials by means of printing, and has developed the equipment and process technologies to apply the materials uniformly to a large substrate, is also exhibited at the Your TV corner.”

Subrotah Biswas|Director, Logitech India & South-West Asia

IT’S GOOD TO KNOW

• In his personal time, Mr. Biswas loves capturing images using his Nikon D60 • He also happens to use quite a few apps like Evernote, eBuddy and games like Temple Run and Angry Birds.

Celebrating 8th Anniversary

PERSONAL PICKS

Think Keyboards and Mouse, and perhaps Logitech is the only brand that comes to your mind. Subrotah Biswas is in the enviable position of maintaining the position of Logitech in India and South-West Asia, something that he has been doing exceedingly well. When we spoke to him about strategies involved in keeping up with the constant changes in the tech world, he calmly replied, “The trend is that people want to get the latest technology almost as soon as they have adopted one. People buy one gadget today and within three to six months’ time, new technology comes up. There are new preferences, new needs in the market with regard to latest technologies. Also, Indians have a developed taste for aesthetic value of products. Logitech believes in providing improved consumer experience, aimed towards assisting efficiency and helping consumers to enjoy being absorbed in the digital world through thorough understanding of the current comfort levels of consumers. Quality and Innovation is in our DNA.” He was also noting how the touch technology is now spreading rapidly and Windows 8 aims to enable users to run their applications and services across various devices regardless of either the input/output method used or the screen size of the device. Before parting, Mr. Biswas also told us that Logitech have a launch planned soon to introduce new range of products for their consumers.

He wears: Rolex He drives: Bentley Dream wheels: Rolls Royce Phantom His favourite holiday destination: Goa Most anticipated/ awaited gadget: Samsung Galaxy S4

Kailash Katkar |CEO & Founder, QuickHeal Technologies

“Free AV programs don’t usually provide regular virus definition updates and don’t come with support. At times, free AV providers restrict the feature availability.”

IT’S GOOD TO KNOW

•On 29th July, 2009 he received of the ‘Entrepreneurs International Honors’ for his significant achievement as a first generation entrepreneur. This was followed by ‘GS Parkhe Industrial Merit Award 2009’ awarded by MCCIA (The Mahratta Chamber of Commerce, Industries and Agriculture). •He has been felicitated with Maxell Award for Maharashtra Corporate Excellence, 2012 – in the category of Innovation by Maharashtra Chief Minister Hon’ble Shri. Prithviraj Chavan.

PERSONAL PICKS

Been born into a Maharashtrian family in a small village at Rahimatpur, Mr. Kailash Katkar’s rag-to-riches story is quintessentially the stuff for Bollywood. We caught up with him to know his views on how to manage oneself and a company in times when technology is changing at a rapid rate, he said “We have tried to balance both the traditional and the spate of new technologies that include voice, e-mail, web-based self-help, online chat, remote and localized support. How do we do that? By understanding and implementing the fact that business processes and technology have equal roles to play. Our work processes are well-defined and streamlined. We take our customers seriously and work on any new insights provided and try and automate tasks for excellent customer service. This also allows us to shift resources quickly to match demand and address customer needs immediately.” He spoke to us about the changing scenario in the IT industry in India as well, stressing that “the Indian tech market has to innovate, transform and supply software, hardware and other IT services to meet the increasing demand.” He wears: Tag Heuer Dream wheels: A6 His favourite holiday destination: His village The most expensive thing you have ever purchased online: Sonos Music System Most used apps: I use Evernote as it helps me keep a tab on my schedule and capture, share, browse. Facetime for iPhone again is a functionality that I find very useful. I also use Sugarsync.

Tushar Sighat|Chief Executive Officer, D-link (India) Limited

IT’S GOOD TO KNOW

At the recently concluded Asia-Pacific Enterprise Leadership Awards (APELA) 2013 held in Marina Bay Sands Singapore, Mr. Tushar Sighat was recognized for demonstrating exemplary leadership skills & unparalleled vision for company’s growth and was awarded with an honorary mention under ‘Build to Last’ category at APELA 2013.

‘‘From my professional experience spanning over two decades I have learnt that, whenever there is an opportunity there is always a definitive way to attain success. However it is FOCUS, SPEED & TEAM WORK that plays a pivotal role in the process.’’

PERSONAL PICKS

Mr. Sighat has been the CEO of D-Link (India) Ltd. since July 2011, where he has been responsible for driving D-Link’s growth and plays a strategic role to further strengthen its position as a leader in ‘end-to-end networking solutions’. He has been associated with D-Link India for over 12 years & is also founding team member that gradually lead D-Link India to great success. Prior to this, Mr. Sighat was part of Cyberoam-Elitecore Technologies as senior Vice President of sales Operation and also served as Vice President of Channel Business at Smartlink Network Systems Ltd. According to Mr. Sighat, in the near future the boundaries of technology will become transparent and people will be able to seamlessly communicate via voice, video and data services. His immense understanding of IT market along with effective leadership, excellent business management skills, consultative approach and strategic planning make him an excellent team leader. Mr. Sighat is a qualified B.E in Electronics & Telecom. He wears:Tag Heuer He drives: Mercedes E Class Dream wheels: Lamborghini Aventador His favourite holiday destination: Dubai & Goa The most awaited gadget: Paper thin tablets & Xbox 720

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Rakesh Dugar|Chairman & MD, Mitashi Edutainment Pvt. Ltd. Twenty years ago, when Rakesh Dugar, a chartered accountant, and Hasmukh Gada, a commerce graduate, decided to get into the video game console business, little did they know that their firm, Mitashi Edutainment, would become one of the biggest players in the segment in India. When we caught up with Rakesh for our Anniversary Issue, he told us “The best way to keep pace is by observing and understanding the consumer needs, it might sound clichéd but it’s true. This coupled with the understanding of current technology trends are the best way to keep pace with the latest tech trends.” He also said that mobility and television markets are just warming up and have a long way to go, yet. He was so impressed with 4K technology at CES earlier this year that he hopes it reaches everyone sooner rather than later. He wears: Cartier He drives: Audi Dream Wheels: Bentley Continental GT

PERSONAL PICKS

IT’S GOOD TO KNOW

•Rakesh carries an iPhone 5 and the Zenbook Ultrabook for his personal use. •He uses apps like Whatsapp, Moneycontrol and TOI to stay connected with business and news around the world.

Gunjan Srivastava|Managing Director, Sennheiser India When it comes to high-performance headphones, there are very few companies that have a loyal fan following like Sennheiser. And the man at helm for the Indian operations is Gunjan Srivastava, who took time to speak to us for our Anniversary special. “At Sennheiser, we have always been in the pursuit of shaping the future of audio, based on our heritage, innovation culture and passion for excellence. Therefore, one of the key focus area for me in the coming year would be to build a strong connect with insights from our consumers and bringing alive brand experiences across multiple touch points, backed by innovative product line up” was his reply when we asked him about strategies to keep up with changing technology. He also came across as an extremely well informed man, when he quoted “According to a report by Federation of Indian Chambers of Commerce and Industry (FICCI)-KPMG on Media & Entertainment 2013 report, the sector is projected to grow at a healthy CAGR of 15. Given the impetus introduced by digitization, continued growth of regional media, continued strength in the film sector and fast increasing new media businesses, the industry is estimated to achieve a growth of 11.8 percent in 2013 to touch INR 917 billion. This coupled with the growing consumer durable market in India I feel the next phase of growth in the Indian tech market will emerge from the personal technology sector with focus on mobiles, tablets and audio products like headphones and home theatre systems while entertainment industry will drive growth for professional audio solutions.

Rahul Devjani| MD, Blaupunkt India

He wears: Aigner He drives: Mercedes Benz E 200 Dream Wheels: Ferrari F458 His favourite holiday destination: Italy (Venice in particular) Most expensive online purchase: His 52” LCD TV Most anticipated/ awaited gadget: Google Glass

PERSONAL PICKS

IT’S GOOD TO KNOW

•Mr. Srivastava is a fan of Apple products and personally owns a MacBook Pro and an iPhone 5. His favourite go-to gadget is the iPhone coupled with a pair of Sennheiser Momentum headphones. •He and his team are working on a whole new set of innovations that will be launched during the course of the year.

With a brilliant line-up of audio products, Blaupunkt is moving up from motor vehicle entertainment to every day personal entertainment. And the man in charge of doing just that on the Indian shore is Mr. Rahul Devjani, who spoke to us for our Anniversary Issue. “Innovation is a part of our DNA - we’ve shaped the industry, starting with the world’s first car radio in the 1920s and most of the technologies in the car infotainment space including tuner technology, navigation, internet radio etc. Our strategy and promise is to continue to push the envelope with new products that deliver on form, function, technology and performance, along with the “Blaupunkt sound” experience” was his reply to our opening question on strategies to keep up with the changing face of technology. Not venturing away from automobile audio entertainment he informed us that “The seamless integration between devices and the connected car environment will be very interesting in the near future, both in an OE and retail environment. From an in-car perspective, the opportunities for connectivity, integration with the rest of the car, driver assistance, smart applications, telematics, green technologies etc. are quite interesting and will see a lot of developments.”

Celebrating 8th Anniversary

Ajay Bhatt|Chief Architect, PC Computing Group, Intel

IT’S GOOD TO KNOW

• He holds thirty-one U.S. patents, and several others are in various stages of filing. • Mr. Bhatt is a Photography enthusiast and loves the chance to upgrade his gear, lenses, accessories etc.

“The smart devices are changing the way we live and thus the PC has to evolve with the way we live. As we move towards “Internet of things”, the PC industry is also evolving rapidly to comprehend new usages. The PC is becoming thinner, more battery efficient, easy to use, provide pervasive connectivity and scalable performance.”

PERSONAL PICKS

Remember the Intel Inside ad that showcased the engineers from the chipmaking company as rockstars? Well, it was Ajay Bhatt being portraied the co-inventor of the USB - and he deserves every bit of the recognition coming his way. He is is an Indian-American computer architect who helped define and develop several widely used technologies, including USB (Universal Serial Bus), AGP (Accelerated Graphics Port), PCI Express, Platform Power management architecture and various chipset improvements.When we caught up with him, Mr. Bhatt noted that “We (Intel) have several projects throughout the company that are focused on products in next few years. Thus, in order to keep pace with future technologies, we have to think long term and do trend spotting about 5-7 years out. A key source of innovation in long term is through investments in our research labs and joint collaboration with academia around the world.” He was also quick to point out that predicting the emerging growth in the tech world is anybodys guess, but smart devices will continue to merge with our lifestyle. He also stated that the next 12-24 months will be interesting and we need to stay tuned to find out what these changes are going to be. But, in the app world - it’s not just one great app, but a whole lot of apps that we are now depending on.

He wears: Many watches, but cherishes the Titan Edge family watch the most He drives: BMW 5 series Dream wheels: The all-electric Tesla S Favourite holiday destination: India A gadget that he bought and immediately regretted: Diamond ring for his wife on their 25th Wedding Anniversary

Gulu Mirchandani|Chairman & Managing Director, MIRC Electronics Ltd. Remember the devil that used to proudly state ‘Neighbours Envy, Owners Pride’? Well, Onida was launched at a time in India when there were hardly any electronics good makers here. Mirc Electronics are makers of Onida brand of TVs - a premium brand in the colour TV market. And heading this entire show is their Chairman & MD – Mr. Gulu Mirchandani. Mr. Mirchandani is closely involved in the development of corporate strategy and formulating, incubating and delivering emerging technologies and services in the area of television and other products of the company.

IT’S GOOD TO KNOW

•Mirc Electronics won the award of excellence in Electronics under his able leadership in 1999 from the Ministry of Information Technology, the Government of India. •He was also appointed as the Chairman of the Bombay chapter of the World Presidents’ Organization (WPO), an International Organization of more than 3000 CEO’s with operation in more than 60 countries and presently he is the Chairman of the South Asia Region.

Suneet Tuli|CEO, DataWind PERSONAL PICKS

Most anticipated gadget: Cordless power and ultracapacitor batteries Favorite holiday destination: Banff, Alberta Most expensive thing purchased online: A Boat

Suneet is the mastermind behind the world’s cheapest tablet computer, the Aakash that has the potential to revolutionize educational access in the developing world. As most manufacturers compete in outdoing each other with the number of features they can cram into a device, their focus is primarily affordability. Instead of ‘feature overkill’, they look to prioritize key features for their consumers with good quality Internet, HD video, voice, data and also insure that affordability is maintained. He also shared with us that Tablets and Phablets are fast becoming the first personal computers for many people in the developing world, and the primary reason is affordability. Mapping and travel apps are the apps he uses most often.

135 I EXHIBIT I MAY 2013

Manoj Kumar |Chief Financial Officer & Head Business Management Centre, Ricoh India Ltd

TECH INDIANS

“Ricoh has been delighting its customers by providing world-class products and services of all ranges and by engaging its products and solutions portfolio to emerge as a one-stop solution provider to meet every customer need.”

PERSONAL PICKS

Ricoh India Limited is a leading player in the Imaging Solutions industry and a partly owned subsidiary of Ricoh Company Limited, Japan. Mr. Kumar, the CFO for the India division is a Chartered Accountant from the Institute of Chartered Accountants of India and has a Bachelors in Commerce (hons.) from the Delhi University. Mr. Kumar previously served as the Controller of Operations and Support at Xerox India Limited. At Ricoh, they constantly innovate their products and service offerings to their customers to keep pace with the rapid technological advancements. Globally, Ricoh is continually engaged in R&D initiatives, which enable them to always remain a valueadded Business Partner for their customers. As the CFO, Mr. Kumar has big plans for achieving the high goals that have been set up for the company and continues to drive excellence through the printing industry.

He Drives: Honda Civic He Wears: I don’t wear a watch and yet have a great sense of time His favourite holiday destination: Any holiday is great for me; even the quiet time spent at home with family is something I cherish a lot

Unaez Quraishi|Sales & Distribution Director, System Business Group, Asus India

IT’S GOOD TO KNOW

Celebrating 8th Anniversary

• Unaez is optimistic about touch PC’s with Windows 8, stating “Windows 8’s new interface was developed primarily for touch. Touch screen is really just another way to interact with the monitor. You still have your keyboard and your mouse (or trackpad) when you want them and can use the touch screen as little or as much as you want.” • He likes how apps are evolving on smart devices as well, when he told us “Possessing features and functions that are unique to mobile devices, such as mobility, personality, and flexibility, mobile applications are able to provide end-users’ added values, including anytime, anywhere access, ability to pinpoint users’ locations, and flexibility in arranging tasks.”

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By launching a Nexus product, Asus had announced themselves to the world and Unaez Quraishi leads the Sales & Distribution team for Asus here in India. When we spoke to him about the changing trends in the tech world, he said that 2012 was the year of the tablet and 2013 might belong to the phablet category. He expects giant mobiles with larger screen areas to dominate headlines this year and promises that “we will make better use of technology to help transform the market and focus on launching new innovative products this year.” He agrees that 4K content will make it harder for viewers to notice any pixels on the screen, but also accepted the lack of 4K content – something that will take time to become the standard in the future. Moving to laptops, he said “Consumers now prefer touch based devices that have a convergence between a smartphone, tablet and an Ultrabook. The future will have more emphasis on mobility. Innovation focused on quality and the development of user friendly applications and hardware will transform the market, opening the door to a myriad of products” – clearly showcasing Asus’ strategies in different segments of the market.

He wears: Tissot He drives: Honda City Dream wheels: Mercedes S600 His favourite holiday destination: Europe & Leh Ladakh Most awaited gadget: Asus Padfone 2

137 I EXHIBIT I MAY 2013

BATTLE OF THE SUPERPHONES OPENING ROUND

BIGGER. BETTER. BOLDER!

By Chaitanya Tapase

The theatrical manner in which Samsung announced their latest and greatest mobile phone to an amused audience should only make you wonder what is going on in the world of smartphones. During the entire 2 hour or so presentation, not once did Samsung mention anything about Android, the quad-core (US version) and octa-core (International version) CPU, the 2GB of RAM or any such awesome spec. They only concentrated on the software that Samsung had made themselves and have incorporated in this phone, making it all the more awesome. Of course, the launch couldn't have come at a better time for Samsung, as HTC had laid down the gauntlet with the release of their HTC One. Another amazing super-smartphone with unbelievable specs and a revolutionary new camera, with 4 'Ultra' pixels. Both these will be up against the likes of the Nokia Lumia 920, BlackBerry Z10 and the iPhone 5, who have now captured the top slots of the smartphone segment. But, how do they stack up against each other? Let's try and find out.

Samsung Galaxy S4

HTC One

Celebrating 8th Anniversary

BlackBerry Z10

Apple iPhone 5

LOOK & FEEL

There's nothing wrong with an of these phones' build design and quality - rest assured, they all look premium and they will surely feel comfortable to use in any pair of hands.

SAMSUNG GALAXY S4 -

Perhaps the only body in the line-up that might feel a bit plasticy, but rest assured it's not the plastic that will feel tacky or inferior in any way. We've seen that already in the Galaxy S3 and Note 2, so we can expect the same with the S4 as well.

Nokia Lumia 920

NOKIA LUMIA 920 -

The Finnish have finally got their act together and ditched the plastic bodies for a polycarbonate unibody and a curved display that extremely well together. It feels great in the hand and has a great screen size for one handed operation, but is the heaviest of the lot at 185 gms.

HTC ONE -

Comparisons with the Samsung Galaxy S4 aren't as flattering for the HTC flagship. The aluminum unibody is way superior, aesthetically, and definitely worth an extra millimeter here and there but a replaceable battery and memory expansion give the Samsung smartphone an important advantage.

BLACKBERRY Z10 -

It looks like a device not belonging to the BB family, but that's not a bad thing. The Z10 is certainly the most polished and fluid BB OS experience ever and with a multitude of improvements overall, it feels quite nice to hold and use throughout a tiring day at work. The back panel is especially nice due to its nice grip quality material.

APPLE IPHONE 5 -

A taller frame from the iPhone 4S means that the iPhone has finally grown taller, yet thinner, than all previous iPhones. It's also the lightest iPhone ever made, which when considered with the fact that it still retains the excellent premium glass and metal body makes for an astoundingly well built smartphone, worth the dough you need to pay to own one.

139 I EXHIBIT I MAY 2013

CAMERA PERFOR MANCE SAMSUNG GALAXY S4 -

The S4 is the latest phone released in the market, and naturally, has the best specs and best performance of the lot. The international version is set to be equipped with an octa-core chip and will certainly blow the competition out of the water. With 2GB of RAM to assist the processor and an excellent GPU to boot, this supersmartphone has super capabilities that will enable you to play the most demanding games on your handheld device with ease.

SAMSUNG GALAXY S4 -

The Galaxy S4 has a plethora of cool features that were showcased during their amusing presentation, including dual-camera mode and moving images. Whereas some of these features might be a bit gimmicky, but there is no denying the fact that the 13MP snapper on this S4 is really good, but low-light performance might not be as great as the HTC, which seemingly has the Ultrapixel advantage.

NOKIA LUMIA 920 -

Excellent in low-light and pretty good in almost any condition, the Lumia 920 has a super 8MP PureView camera which we had seen earlier in the Nokia 808 Pureview. It also has a dual-LED flash, but that might just be an additional accessory as the aperture is the widest in a smartphone camera, and it really does perform quite close to what you'd expect from a good point-n-shoot camera.

HTC ONE -

Equipped with the HTC Zoe, the HTC One has the most interesting camera of the lot. Why? Because it's technically only 4MP, which makes it the smallest picture size amongst the competitors, but each pixel has more size to it- making it an Ultrapixel camera. This would also mean amazing low-light camera shots and equally sharp images in good lighting.

BLACKBERRY Z10 Even with dual-core processors, the Lumia 920 is not out-of-place with the quad and octa-core gang of supersmartphones. It certainly can't match the octa-core performance of the Galaxy S4, but it's still good enough for real world performance on its Metro UI Windows Phone 8 goodness. The buttery smooth UI on the WP8 OS works extremely well and delivers an excellent feel and touch, which is the most unique amongst the competition here.

HTC ONE -

The Snapdragon 600 quad-core CPU powers this beast of a phone, which was the clear leader when it came to sheer performance, till the S4 came along. Nevertheless, with 2GB of RAM and a great GPU, the phone renders every high-end game with ease and is blazing fast to use. It certainly had laid down the Gold Standard till the S4 was out, but we will still have to wait and see how the Galaxy can really over-shadow the One. Or, will the 'innovative' new features from Samsung just be an overkill.

BLACKBERRY Z10 -

Another dual-core competitor, but certainly not a slouch by any stretch of imagination. Yes, the learning curve on the BB OS 10 is the highest of all the competitors here, but the UI is just as slick and launching apps and games is quick, snappy and multi-tasking a breeze. Of course, it may not be able to support all high-end games like the quad and octacores, but that's a sacrifice you will have to make.

APPLE IPHONE 5 - The iPhone

5 has been around the longest and has hardware that might belong in 2012, but it is an Apple product after all and runs a 3-core GPU which is brilliant for graphics in high-end games and apps that may require such hardware. Sheer numbers might not do full justice to the iPhone, but it does lag a bit when it comes to number crunching on benchmarks. Celebrating 8th Anniversary

Perhaps not up to the same mark as its peers, the 8MP snapper from BB doesn't feel like it's in the same league. But, it still is the best camera on a BB device ever, though that might not be saying a lot! In any case, there are quite a few fun features loaded on the camera and the quality is quite acceptable with decent light. Struggles with low light, though.

APPLE IPHONE 5 -

The cameras of iPhones have always been great, and the iPhone 5 is no exception. With an updated iSight technology, Apple have gone a step further and created quite an exceptional camera, with a few tricks of its own. But, compared to the competition - the UI of the camera is as minimal as it gets, and the features are also not that big. Quality-wise, it's right up there!

SAMSUNG GALAXY S4

SPECS

SPECS COMPARISON

NOKIA LUMIA 920 -

NOKIA LUMIA 920

Operating system

Android 4.2.2

Windows Phone 8

Dimensions

5.38 x 2.71 x 0.31 inch; 130 gms

5.13 x 2.79 x 0.42 inch; 185 gms

Display

5-inch full HD Super AMOLED; 1,920x1,080 pixels, 441ppi

4.5-inch IPS LCD; 1280x768 pixels, 332 ppi

4G LTE

Yes

NFC

Yes

Rear camera and recording

13-megapixel, 1080p HD video

8-megapixel, 1080p HD video

Front-facing camera

2-megapixel

1.3-megapixel

Processor

1.9GHz, quad-core Snapdragon 600; or proprietary 1.6GHz octacore Exynos 5 Octa

1.5GHz, dual-core Krait

Capacity

16GB, 32GB, 64GB

32GB

Expandable memory

Up to 64GB

Battery

2,600mAh

2,000 mAh

Available colors

Black, white

Black, Gray, Red, Yellow, White

SAMSUNG GALAXY S4 -

With 16, 32 and 64GB of internal storage variants already available along with support for a microSD card, the S4 is well covered in the storage department. And with incredible hardware, you can download and install as many games as you want and they will run without a flaw. It has a bigger screen than any of the competitors, which on the Super AMOLED makes for a gorgeous combo. And even though the S4 has a PenTile display like the S3, it does a better job of hiding the arrangement of subpixels and the overall effect is just perfect!

APPS, STORAGE &OTHERS

NOKIA LUMIA 920 -

With 32GB of internal storage only, there is no method to expand the capacity of storage available natively on the Nokia Lumia 920. That's quite a disadvantage, but if you're okay with carrying less multimedia on you, or like to stream media directly from the internet, then it's worth the dough you will end up paying for the Lumia 920. The Windows store is not as huge as the Android or Apple, but certainly better than BB. However, both these environments are looking to expand and we will keep seeing popular apps being developed for these platforms too.

HTC ONE -

Another candidate with no microSD card support, but does have 32 as well as 64GB variants. Plus, with access to the huge Google Play store ( just like the S4), you can pretty much download all the games and apps that you've always wanted on the One. It can certainly withstand a huge workload on its core processing and GPU capabilities a lot better than the Z10 and even the Lumia 920, in most cases.

BLACKBERRY Z10 -

The BB Z10 has a BB app world that lacks the depth and width of what a modern OS should have. It is playing catch up all the while when Android and Apple are going from strength and strength, so use it only if you are not into apps that much. It does have microSD card support so you can carry around as many of your multimedia files as you wish, but the display does not quite match up to the competitors here.

APPLE IPHONE 5 -

The iPhone has never had microSD card support but the internal variants are till 64GB and iPhone owners have never really complained. Well, the ones who have complained have switched to Android, but iPhone 5's retina display and overall ease of use with the plethora of apps available to download and install, make it an easy choice for most.

HTC ONE

BB Z10

IPHONE 5

Android 4.1

BB10

iOS 6

5.41 x 2.69 x 0.37 inch; 143gms

5.12 x 2.58 x 0.35 inch; 137.5 gms

4.87 x 2.31 x 0.30 inch; 112 gms

4.7-inch LCD; 1,920x1,080 pixels, 468ppi

4.2-inch LCD; 1,280x768 pixels, 355ppi

4-inch IPS LCD; 1,136x640 pixels, 326ppi

Yes

4-megapixel (Ultrapixel), 1080p HD video

8-megapixel, 1080p HD video

2.1-megapixel

2-megapixel

1.2-megapixel

1.7GHz, quad-core Snapdragon 600

1.5GHz, dual-core Snapdragon S4 Plus

Proprietary A6

32GB, 64GB

16GB

16GB, 32GB, 64GB

Up to 64GB

2,300mAh

1,800mAh

Not disclosed by Apple

Silver

Black, white

WINNER WINNER CHICKEN DINNER?! In a battle of equals, there is seldom a winner, and so is the case with this battle here. The whole point of a straight comparison like this is, to let you decide what suits your needs the most. And if you've found exactly what you've been wanting to own after reading this, then we're already over the moon!

141 I EXHIBIT I MAY 2013

Mars, Moon and off earth spots could be the next place to travel.

So, Buckle up. By Ipsit Roy

INTERNATIONAL SPACE STATION-WANTING TO MAKE IT BIG IN THE SKIES Living within a contained environment in space is seemingly the next big thing waiting to happen in the skies. The International Space Station is playing the key role in making this journey the biggest and memorable. Seven people, paying from $20 million to $40 million, have made the trip, which is offered by the private company Space Adventures. The company website urges prospective clients to “be one of the first 500 people in space,” “view the Earth from above” and become the first private citizen to walk in space. “We have quite a significant number of people who have expressed an interest in a flight to the space station and we now have the wherewithal to be able to afford it,” Shelley said. “The big hurdle to us really opening up and doing flights more frequently is supply.” Currently, only the Soyuz space craft can take people to the ISS. The agency does four flights a year, totalling 12 seats. After NASA stopped flying the space shuttle, it bought a large number of those seats, making it difficult to acquire seats for Space Adventures customers, Shelley said. There are, however, three companies — Space X, Boeing (in partnership with Space Adventures) and Sierra Nevada Corporation — competing for NASA funding to build a new vehicle that would allow for more capacity. “I think trips to the station will become a lot more frequent in years to come,” Shelley said.

NASA AND BIGELOW - ITS MONEY AND MIND PUT TOGETHER NASA announced earlier this year that it was teaming up with Bigelow Aerospace, a commercial space company owned by hotel entrepreneur Robert Bigelow, to build inflatable modules that can be attached to the ISS to serve as homes for astronauts. NASA is expected to install the three-metre in diametre, blimplike module by 2015 at the space station. But the module can also function as an independent space station, or several be connected together to create a larger space complex, the company says. According to its website, clients can select a live or work visit that can last from 10 to 60 days with a per seat rate of between $26.25 and $36.75 million. In 2016, Bigelow plans to begin selling inflatable space stations to countries looking to increase their presence in space.

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143 I EXHIBIT I MAY 2013

Naveen Jain |Founder & CEO TECH Inome, Inc. INDIANS

“Technology is growing exponentially and most CEOs are blindsided because they think their competition is other companies in their own industry.”

IT’S GOOD TO KNOW

•In 2000, Forbes ranked Mr. Jain #121 on their list of 400 Richest Americans with his net worth of 2.2 billion dollars. •He is a trustee of the board at the X PRIZE Foundation where they are focused on finding entrepreneurial solutions to address the global challenges in health, education, poverty, agriculture, and clean water.

PERSONAL PICKS

Naveen is an entrepreneur and philanthropist determined to solve the world’s biggest challenges through innovation. He is a founder of World Innovation Institute, Moon Express, iNome, Talentwise, Infospace and is also a regular contributor to the Forbes, Huffington Post, and Inc.com. Although he grew up in the villages of Uttar Pradesh, he progressed to the U.S. after receiving a business-exchange program. Prior to that he earned an engineering degree from Indian Institute of Technology Roorkee and an MBA from XLRI School of Business and Human Resources. He worked at companies that included Convergent Technologies, Tandon Computer Corporation, Microsoft and MSN. Mr. Jain has been awarded many honors for his entrepreneurial successes and leadership skills including “Ernst & Young Entrepreneur of the Year”, “Albert Einstein Technology Medal” for pioneers in technology, “Top 20 Entrepreneurs” by Red Herring, “Most admired Serial Entrepreneur” by Silicon India and “Lifetime Achievement Award” for the leadership in the technology industry and support of other entrepreneurs. As for the future Mr. Jain is looking forward to the technologies of Genetics, Wearable computing, Space Exploration, Synthetic biology and his own project of bringing back precious resources from the Moon to the Earth.

He drives: Ferrari 458 Spider. Favourite holiday destination: Mediterranean and British Virgin Islands The most expensive purchased online: BMW 760 series for his wife A gadget that he bought and immediately regretted: Blackberry

Devkumar Haresh Vaidya |Director, Baron Luxury and Lifestyles Pvt. Ltd.

IT’S GOOD TO KNOW

•Mr. Devkumar Vaidya hails from the founding family of Zandu Pharmaceutical Works Ltd. where he has successfully implemented SAP modules. •He is also promotes young musical talent and own a Gibson FireBird X Guitar himself.

"Interactive technology, Interoperable on multiple platform are the changing trends in technology"

Celebrating 8th Anniversary

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Baron Aviation aims to corporatize the general aviation market in India by consolidating the aircraft inventory, aggregating customers and professionalizing the quality of services and the man behind this vision is  Mr. Devkumar Vaidya. He is a distinguished alumnus of St. Mary’s School and is also a certified Aeronautical Engineer. As the director, he feels that one should stay proactive in the implementation of technology and stay one step ahead to keep up with the fast pace of the tech industry. According to him next on the Indian tech front one should keep an eye out for the concept of smart artificial intelligence in appliance. He is on the Board of Directors of Vintage Wines, which is India’s premium wine brand and that is marketed under the brand name “Reveilo”. Mr. Vaidya is also very fond of smartphone apps like True Caller, Whatsapp and Viber. While he looks forward to purchasing the Google glasses, he also wishes to indulge in his dream car- Bugatti Veyron GT.

He wears: Hublot He drives:Jaguar MK 7 and BMW 735 Favourite holiday destination: Aman Pulo, Pamalican Island

Nikesh Arora |Chief Business Officer and Senior Vice President, Google Inc. After serving many roles in various companies all over the world, Nikesh Arora might feel at home in Google Inc. where he has enjoyed a lot of success being in various positions. Holding the titles of senior VP and chief business officer, it’s Arora’s job to figure out where and when and how to start making money on the company’s various products. He speaks sharp and makes a point to keep the future in mind while talking about any subject related to Google’s businesses. At Google, he is responsible for the business across 28 offices in EMEA with a team of over 2,500 people. He has played an instrumental role in growing the EMEA Operations from 10 offices and 500 employees in under three years.

IT’S GOOD TO KNOW

• Mr. Arora holds a Bachelor’s Degree in Electrical Engineering from Institute of Technology in Varanasi, India. He also holds a M.S. degree in finance and C.F.A. certification from Boston College. He holds an M.B.A. from Northeastern University, all of which were awarded with distinction. • In his first job at Wipro, he managed the difficult job of selling computers to government officials (a task which he thinks must be difficult even now)

“I love what I do, it’s almost like I get to work for multiple companies at Google, because we are in so many different businesses.” “For example, earlier, people used to gossip, share notes and catch up on the latest at small gatherings in front of the ubiquitous paan ki dukan. Now, they do it on Facebook.”

Dr. Avneesh Agrawal|Senior Vice President of Product Mgmt, Qualcomm CDMA Technologies. A man with 84 patents is someone to take serious note of. Qualcomm’s Avneesh Agrawal makes heads turn in technology circles by the sheer weight of achievements and the company is gaining hugely under his leadership. Agrawal has been with Qualcomm since 1994, but made his name within the company when he led the development of its first universal mobile telecommunications system (UMTS) chip set. From there he went from strength to strength and led its R&D division for a year before turning his eyes on India. During his time at Qualcomm, he has contributed to developments in Globalstar, UMTS chipsets, OFDM-based next generation wireless technologies, wireless connectivity, as well as venture investment and research in new technologies. Engineering teams here (in India) are very mature, so we could do world-class, cutting edge stuff from here that would be at the forefront of technology.

IT’S GOOD TO KNOW

•Dr. Agrawal holds a Bachelor of Science degree in Computer Systems Engineering and Master of Science and Ph.D. degrees in Electrical Engineering, all from Stanford University. •Dr. Agrawal has more than 17 years of experience in the semiconductor and communications fields.

Amar Babu|MD, Lenovo India Lenovo took over IBM’s personal computing division and has never looked back since. In India, they have gone from a company that were trying to gain a foothold, to one of the leaders. And Amar Babu’s leadership has certainly played a major role in this. R. K. Amar Babu is the Managing Director of Lenovo India, responsible for driving the overall business and growth of the brand in India. He has been in his current position since Novemeber 2007, but has 17 years of experience with more than 10 years in leadership roles.

IT’S GOOD TO KNOW

•A Management Post Graduate from XLRI, Jamshedpur, Amar holds an Engineering degree in Electrical & Electronics from PSG Tech, Coimbatore. •Before joining Intel, Amar spent close to a decade at HCL Information Systems where he served as Vice President (Operations), leading the growth and success of the consumer, channel and retail business.

145 I EXHIBIT I MAY 2013

Om Malik|Founder and Senior Writer, GigaOM

“Write well, write simple and write often.”

IT’S GOOD TO KNOW

According to the company website it has a monthly global audience of 4 million and is among the top 50 blogs worldwide by Technorati Rank. It is also listed on CNet’s Blog 100 list and in May 2010, GigaOm was named Finalist in Lead411’s list of the “2010 Hottest San Francisco Companies”.

Anil Dash|Co-Founder, Activate, Tech Blogger Anil Dash is an entrepreneur, technologist and writer acknowledged as a “blogging pioneer” by the New Yorker for having started his site Dashes.com in 1999 as one of the earliest and most influential blogs on the Internet. Today his work focuses on applying the techniques and technologies of the startup world to the transformation the major institutions of society and culture. He has also seamlessly moved to his new role as the co-founder of Activate, the strategy consulting firm which helps the world’s major media and technology companies reinvent their businesses, and cofounder and CEO of ThinkUp, a new app which helps people get more meaning out of the time they spend on social networking. In addition, Dash is an active advisor to several of the most prominent and innovative technology startups and non-profit organizations.

IT’S GOOD TO KNOW

•Dash has been recognized for his role in popularizing web culture and advocating for social and civic responsibility within the technology industry, earning showcases in museums including the New Museum of Contemporary Art, and honors including a Webby citation for Dashes.com in 2010 in the Personal Blog category. •Dash lives in New York City with his wife Alaina Browne, who is general manager of Serious Eats, a James Beard Award winner for Best Food Blog.

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Born in New Delhi, Mr. Malik is an Indian-American web and technology writer and the founder of a Web 2.0 blog GigaOm. He graduated from St. Stephens’ College in New Delhi in 1986, with an honors degree in Chemistry. With a notable career spanning for over two decades, Mr. Malik has written for India Abroad, Forbes, Red herring and Business 2.0 before founding GigaOm in 2001. His first book, “Broadbandits: Inside the $750 Billion Telecom Heist”, was released on May 15, 2003. Mr. Malik’s writings have also appeared in several newspapers and magazines such as The Wall Street Journal, Brandweek, and Crain’s New York Business. He wears: Montblanc Favourite holiday destination: Patagonia The most expensive purchased online: MacBook Pro with Retina Display

Arun N. Netravali|Scientist

IT’S GOOD TO KNOW

•Arun has published hundreds of essays on various technical aspects that interested him. He has also been the co-author for three books - ‘Digital Picture Representation and Compression’, ‘Visual Communications Systems’ and ‘Digital Video: An Introduction to MPEG-2’ •Arun has also been a professor in Massachusetts Institute of Technology, City College, New York, Columbia University and Rutgers University.

HONOURS BESTOWED

The man behind groundbreaking technological breakthroughs in digital technology like digital video research and high definition television, is an Indo-American technological whiz who revolutionized and redefined the way people perceive visual communications today. Not too many people might’ve heard of him, but then again, we all use technology around us which is really amazing without really knowing the people behind it. The former honcho of Bell Labs and chief scientist of Lucent Technologies, Arun Netravali had pioneered several research and development works and had made significant contributions in the technology domain that has earned him a coveted status among his peers. However, that is not all to this technological stalwart. Behind his sharp techie brain, there lies a keen businessman and a leader who have inspired millions of minds with his pioneering feats. And even today, at the age of 65, this man continues to look forward to making many more such groundbreaking technologies to help transform human lives. He has been the recipient of Alexander Graham Bell Medal (1991), an EMMY for the HDTV Grand Alliance (1994), the Computers & Communications Prize, (1997), the Frederik Philips Award from the IEEE (2000), the NASSCOM (National Association of Software and Services Companies in India) Medal (2000), and the Kilby Medal from the IEEE (2001). He has also received the Padam Bhushan from the Indian government as a token of recognition for his gargantuan contributions in digital telecommunication.

Narinder Singh Kapany|Physicist, Fiber Optics Most Indians may have never heard the name of Dr. Narinder Singh Kapany. However, it is due to his pathbreaking invention of fiber optics made more than half a century ago that the world today enjoys high speed communication and medical procedures such as endoscopy and laser surgeries. Charles K. Kao, had made a discovery in 1966 that led to a breakthrough in fiber optics. He calculated how to transmit light over long distances via optical glass fibers and his work led to the fabrication of the first ultrapure fiber in 1970. But it was Kapany who had first demonstrated in 1954 at the Department of Physics, Imperial College of Science and Technology, London, that light can travel in bent glass fibers and even coined the word - fiber optics. His research paper entitled “a flexible fiberscope, using static scanning” appeared in scientific journal Nature in its January 2, 1954 issue. It was co-authored by his professor, Harold Hopkins. Kapany later coined the word ‘fiber optics’ in an article he published in Scientific American in 1960. His work led to development of medical devices such as gastroscope, endoscope and bronchoscope. All this work preceded the work of Kao, who has been awarded the Nobel Prize.

IT’S GOOD TO KNOW

•His gift in 1999 of $500,000 to the Asian Art Museum of San Francisco will establish a gallery in its new building displaying the works he has donated from his collection of Sikh art. •As an art collector, Kapany has specialized in Sikh art. He provided paintings and other objects on loan for the internationally acclaimed ‘Arts of the Sikh Kingdoms’ exhibition, which was held at London’s Victoria & Albert Museum beginning in March 1999.

A Scientist who’s been featured in TED with his amazing inventions, Pranav Mistry has really stroked the imagination of a whole generation with his ‘6th sense’ – literally! The IIT Mumbai graduate started working on his amazing product while completing his PhD in MIT. Among some of his other work, Pranav has invented Mouseless – an invisible computer mouse; SPARSH – a novel way to copy-paste data between digital devices; Quickies – intelligent sticky notes that can be searched, located and can send reminders and messages; Blinkbot - a gaze and blink controlled robot; a pen that can draw in 3D; and a public map that can act as Google of physical world. Pranav’s research interests include Augmented reality, Ubiquitous computing, Gestural interaction, AI, Machine vision, Collective intelligence and Robotics. It’s not just the regular folks who don’t understand the deeper workings of tech who are impressed by Pranav, but also people like Chris Anderson, who is the founder of TED – when he publicly referred to Pranav as “one of ten, best inventors in the world right now”. It’s praise like this, which has really added another star to the high-flying Scientist from Palanpur, Gujarat. Recently, Samsung offered the prestigious ‘Director of Research’ post to Pranav – who couldn’t refuse and has been part of the company since early this year.

HONOURS BESTOWED

Pranav Mistry|Director of Research, Samsung Electronics •Winner of Invention of the Year award, Popular Science •Winner of TR35 2009 award, MIT Technology Review

147 I EXHIBIT I MAY 2013

Mahesh Gupta|Chairman, KENT RO Systems Ltd. Kent RO- the brainchild of Mr. Gupta saw the light of day when the IIT engineer from Kanpur, was unable to source a water purifier that suited his family needs. Being a first generation entrepreneur Mr. Gupta then started working from a small garage, where he built the Kent purifiers with his own-patented Technology. Despite a humble beginning, Kent is now a strong organization with offices spread across Delhi, NCR, Mumbai and other major metropolitans and has reached a wide fan base via their brand ambassadors Ms. Hema Malini, Esha Deol and Ahana Deol provide.

IT’S GOOD TO KNOW

•Kent Ro has recently come up with the World’s first 0% water wastage RO Purifier Technology that is patented innovation towards safe drinking water and water conservation. •UNESCO in association with the Water Digest for 2006-2007 declared KENT RO water purifier as the ‘Best Domestic Water Purifier’

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“It is very important to differentiate your products in a competitive market like India and that is where R&D also gains significance. Integrating innovative technology in all products, our brand offers the most reliable and quality Water Purifiers that come integrated with the world’s first and only patented Mineral RO Technology to offer the double purified water.”

He drives: Porsche Favorite holiday destination: Haridwar The gadgets he uses: Blackberry & a Notebook

Amlan Bhattacharjya|Founder & CEO, Brandeyes

IT’S GOOD TO KNOW

Mr. Bhattacharjya had envisioned Brandeyes to be associated with being the leader in the Digital Lifestyle sector in the country and was glad to accept the reception and recognition at CES 2012.

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Founded in 2008, Brandeyes has established a strong presence in India as a Digital Lifestyle provider. Prior to turning into an entrepreneur, he had extensive years of professional experience, having spent in excess of ten years with Arthur Andersen in the area of process consulting and risk management across a cross section of industries such as ITES, Financial Services, Technology, Manufacturing, and Aviation. Amlan is a Chartered Accountant and holds a MS, Economics from Clark University and B.A. Economics (Honors) from University of Delhi. According to him Brandeyes helps bring to Indian consumers a bouquet of Digital Lifestyles and IT/ Telecom accessory products through its extensive distribution channels, robust warehousing and logistics operations. At Brandeyes Mr. Bhattacharjya, makes sure the team is constantly updated with emerging trends and well equipped with global platforms to keep pace with emerging technologies

He wears: Omega His dream Wheels: Bentley Favourite holiday destination: Italy Most anticipated/ awaited gadget: Jawbone UP

Shravan & Sanjay Kumaran|Cofounders, GoDimensions

PERSONAL PICKS

Celebrating 8th Anniversary

At ages 12 and 10, these little masterminds are busy being India’s youngest CEO and President to their Mobile App firm GoDimensions, when they are not occupied with a regular school kid’s activities. With Windows phones gaining popularity and the shift of Personal Computers to smartphones, these young entrepreneurs have their sight set on creating apps to make life easier, primarily focusing on education, games, lifestyle and convenience. Inspired by many true genius & scientists they wanted to have their own company from a very young age. Their vision is “Half of Worlds’ smartphones should be running GoDimensions apps”. Dream Wheels: Rolls Royce Phantom (Shravan) •Besides possibly being the youngest computer programmers in & McLaren MP4 (Sanjay) world, their 4 apps (available in Apple’s App Store) have more Favourite holiday IT’S GOOD the than 12,000 downloads from over 35 different countries. destination: Australia TO KNOW •In the pipeline - GoSheet, which is a thin, transparent, lightweight, (Shravan) & Japan affordable tablet that is envisioned to be a complete customizable (Sanjay) innovation to be an all-in-one technology solution for a school kid Favorite app: “Catch Me to a senior citizen. Cop” - GoDimension’s first The most valuable thing in your life: Dad & Mom

Re-Defined

OPULENCE

By Chaitanya Tapase

With bigger screen sizes in smartphones, how could TV sets be far behind? Especially with the ever increasing pixel density, things are only going to get mega-sized mega-quickly! Whether or not you will be afford such extravagant devices will be another thing entirely, but they’re out there and we’ve spotted some of the best Ultra HD TV’s around the world. Samsung has recently announced they will launch the S9 in India, joining Toshiba, Sony and LG in their presence of Ultra HD TV’s here. Toshiba’s RZ1 was the first glassless 3D TV to come to our shores, followed by LG’s 84LM9600 and Sony’s Bravia KD-84X9000. But, which one is the best of the lot?

LG 84LM9600

Calling this 84-inch behemoth ‘big’ is quite an understatement. LG uses its trademark IPS panel for the display, which is backlit using edge LEDs. We expected a full-array LED arrangement given it’s their flagship TV, but despite this, the 84LM9600 still features Local Dimming for deeper blacks and lesser backlight bleeding. The TV is surrounded by a relatively thin bezel, but that doesn’t matter since wherever you look, all you see is screen and more screen.

Toshiba RZ1

A really thin bezel surrounds the 55” frame of the RZ1, which has an incredible feel when you first lay your eyes on it. It’s certainly not the largest screen size in the competition, but then again - who really has space to accommodate TV’s larger than 55 inches in their living rooms? The materials used are top notch, and everything feels like it’s worth the asking price of around Rs. 12 lacs.

Celebrating 8th Anniversary

LG 84LM9600

Toshiba RZ1

Sony Bravia KD-84X9000

Samsung S9

Sony Bravia KD84X9000

If we had to describe this very expensive work of art, the 84-inch Bravia is essentially huge in many ways. It wasn’t the TV’s elegant frame or the two-pole stand which impressed us, but rather, it was the display’s stunning picture quality and robust sonic fidelity which rocked our socks. More on that later. The TV has two speakers that can be mounted on its sides. Each speaker has 10 drivers in it along with soft dome tweeters for the highs, mid-range units and sub-woofers for the lows. The two-way, 10-unit speaker system is front-facing and has a total power output of 50W.

Samsung S9

Its size alone is pretty spectacular, but Sammy clearly wanted to make this one a looker. The company calls the stand a “timeless gallery” frame, and indeed the set would fit right in with some of the more conceptual pieces at the MoMA. Still, that easel-like design could be a bit limiting for some living rooms, so you can remove the S9 and wall-mount it -though the 2.2 channel audio is built into that frame. Unique design aside, this TV is all about the high-end specs.

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LG 84LM9600

None of the current home entertainment devices will be able to exploit the true potential of a 4K TV. When connected to the onboard GPU of the Intel Core i73570K, the PC refused to scale to the native resolution and maxed out at 1080p. We didn’t have any issue with a discrete card though. With the native resolution set and Media Player: HC installed, we were in for a real treat. Videos looked absolutely stunning even when viewed from as close as 5 ft. The IPS panel produces crisp pictures with very vivid and sharp colours. The viewing angles are quite impressive as well with very little to no colour shift. The FPR 3D technology works well with barely any crosstalk visible. Due to the bandwidth restrictions of HDMI 1.4, you can do 1080p 3D just fine, but it won’t be able to playback 4K 3D videos at the native resolution. The audio quality is actually pretty good. The TV features two 10W speakers along with two 15W woofers that manage to deliver decently on the lows and high notes.

Toshiba RZ1

This glasses-free 3D TV delivers an immersive 3D TV experience and also displays 2D content at four times of (Quad) Full HD resolution. Powered by the REGZA Engine Cevo Duo S, RZ1’s Integral Imaging technology delivers nine parallax images that create multiple wide-angle viewing zones, and allows a large group of viewers, each facing the screen from a different angle, to share the 3D experience. It features a face tracking application to optimise and align the viewing zones of the TV with the viewers’ actual positions. A contrast ratio of 9,000,000:1 further improves the experience for the viewers. Apart from this, the 4K Super Resolution+ function in the RZ1 provides a stunning 2D experience by converting and mixing 2D content to 4K levels, be it standard or high definition.

Celebrating 8th Anniversary

1. 2. 3. 4.

LG 84LM9600 Toshiba RZ1 Sony Bravia KD-84X9000 Samsung S9

Sony Bravia KD84X9000

There is, for now, very little video content available that can take advantage of the higher resolutions available on 4K TVs. With some work and know-how, a computer connected to the set can display video in the ultra-HD “4K” resolution. The set will also do its best to “upscale” TV, DVD and Blu-ray movies so they look better, but don’t expect drastic improvements in quality. The company appears to be taking all its products to this new resolution. It has already raised the curtain on a 4K home theatre projector, VPLVW1000ES, priced at Rs. 13.99 lakhs. Sony claims that this 3D-capable digital projector can display 4K images that provide home entertainment enthusiasts with a more immersive, engaging visual experience with over four times the resolution of Full HD.

Samsung S9

Micro Dimming Ultimate tech to boost contrast. As you can see from my pic (above), the display floats in a easel-type frame that also holds the set’s 2.2-channel, 120-watt audio system. Samsung’s press materials say that this delivers an audio experience six times better than what you get with a standard TV. Not sure how they came up with that number (six times as loud?), but it should mean that the TV’s built-in audio will suffice. The UN85S9 also supports HEVC content such as the forthcoming 4K-rez Netflix streams we’ve been hearing rumors about. though the 2.2 channel audio is built into that frame. Unique design aside, this TV is all about the high-end specs.

LAST MAN STANDING? Most likely it will be the budget that decides what you ought to buy from such a high-end device, but if you have deep enough pockets than almost every product here can fit your bill. All of these are great Ultra HD TVs with excellent features and amazing image quality in each. If the bigger 80+ inches form factor is what you were looking for, then you can easily opt for those else there is the Toshiba RZ1 in a much compact 55” frame. The decision is yours to make!

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MUSICAL CHAIRS OF AUDIO SPEAKERS

By Chaitanya Tapase

Audiophiles have always had a fascination with smaller yet more powerful sound systems all over the world. This fascination has taken wing in the recent past, with quite a few players entering the arena with some amazing products. We’ve got three of the best audio speakers for your home entertainment - each with its own high and low notes! Read on to know which one would potentially sing the sweetest tune for you.

Bang & Olufsen BeoPlay A9

Harman Kardon SB 30

Bowers & Wilkins Panorama 2

Design & Connectivity

Design, Connections, and Remote

Design, Connectivity, and Remote

The A9’s speaker housing measures 27.6 inches wide and 8.4 inches deep, and it stands 35.8 inches tall when the legs are screwed in. This thing looks a little like a satellite dish on a tripod, or maybe the Death Star, if the Death Star weren’t a full three-dimensional sphere. I cannot for the life of me decide whether it looks stunning or ridiculous. Like some iconic designs, I think it’s probably a bit of both. For all of its unique design, however, it’s remarkably easy to set-up. The three legs screw into the back swiftly and the covered connection port is easy to access.

The SB 30 soundbar speaker measures 3.9 by 45.7 by 3.1 inches (HWD) and weighs 8.4 pounds, while the unusually small subwoofer measures 13.9 by 10.5 by 10.5 inches (HWD) and weighs 19.2 pounds. Both components are finished in a classy black gloss plastic that looks rich. You can mount the SB 30 soundbar underneath or to the side of your HDTV; Harman Kardon also packs in the essential parts for wall mounting.

The Panorama 2 is beautifully crafted, with a gently curved outer enclosure that has no seams. The look is clean, minimalist, and understated. It measures 5 by 44 by 7.24 inches (HWD) and weighs 31.1 pounds. It’s much heavier than low-end soundbars we’ve tested. And it’s quite a bit wider and deeper, too, by at least several inches. The mirror black, stainless steel skin and black steel mesh grille exude class and sophistication; no one is going to look at this thing and think “cheap.”

AirPlay is the headline feature B&O is pushing with the A9, but it isn’t solely for Apple devices. DLNA is also in there while those who insist their audio sources are tethered will find optical and phono ports meaning the A9 is equally comfortable being used for home cinema and music. One strange omission is a 3.5mm jack and while not vital on a speaker such as this we’d rather have one than not.

Celebrating 8th Anniversary

For connectivity, you get a coaxial digital input and a pair of stereo RCA analog inputs on the rear panel. There’s no HDMI in or out, which is a disappointment at this price. There’s also no on-screen display itself, which makes configuring the system unnecessarily difficult. Regardless, for testing, we had no problem connecting a Blu-ray player using the SB 30’s optical digital input. Six oval-shaped plastic buttons across the top of the speaker control Power, Volume, Mute, Input, Surround level, and Dolby Volume (more on that later). A small switch on the back of the speaker lets you customize the EQ for table or wall positioning. You can set the two units to pair wirelessly on one of four channels, although the system comes working just fine set to the first position from the factory.

Bowers & Wilkins packages two sets of four screw-on feet in the box; the sets are of different heights, and help you get just the right placement. You can also mount the Panorama 2 to a wall. Around back, and unlike the first Panorama model, the Panorama 2 supports HDMI switching with three inputs and one output. There’s also a subwoofer output, a 3.5mm analog and digital combination input, and a second, analog-only 3.5mm input. Unfortunately, there’s no support for AirPlay or Bluetooth wireless streaming, so you can’t use the soundbar as a straight wireless stereo system for your iPhone or Android smartphone, at least without plugging in a wire.

Bang & Olufsen BeoPlay A9

Excellent audio performance, with clear, defined highs and powerful, clean bass response. Stunning and bizarre design. Streams audio via AirPlay and DLNA. Easy set-up.

Prohibitively expensive. Your friends might be jealous if you own one.

The Bang & Olufsen BeoPlay A9 speaker system delivers crisp, full-bodied, room-filling sound, and it looks smashing doing it. The price, however, isn’t for the faint hearted.

`1,81,000

Clear, crisp sound. Impressive imaging, at least in the front soundstage. Surprisingly good stereo music performance.

Bass, while fast and tight, could use a little more power for movies. No LCD or on-screen menu. No HDMI ports. Remote is a little basic for the price.

Harman Kardon SB 30

The Harman Kardon SB 30 soundbar isn’t the loudest system we’ve tested, but it strikes a solid balance between home theater dynamics and smooth, natural music playback.

`59,000

Bowers & Wilkins Panorama 2 The high-end Bowers & Wilkins Panorama 2 soundbar delivers powerful audio to space-challenged TV and movie enthusiasts, but it also has a few significant flaws.

Sleek, classy styling. Smooth sound quality. Plenty of robust bass output even without a separate subwoofer. Impressive imaging for a soundbar. Cool proximity sensor activates the display. Includes HDMI, optical, and analog inputs. Flexible HDMI routing with on-screen menu.

Extremely expensive. Chesty midrange sound is a little unnatural. No wireless streaming. Poor remote. Uninformative display.

`1,14,000

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Shine Bright Like A Star The Rapoo E9080 Wireless Touchpad Keyboard `4,629/Reviewed By: Chaitanya Tapase

Specifications

2.4 GHz wireless connection USB 2.0 miniature receiver Brushed stainless steel back plate 110mm x 359mm x 5.8mm

Verdict

The only thing going against the E9080 is the price – which I felt was a bit too steep, but the overall build quality and feel certainly justifies it to an extent. The weight is another thing to keep in mind, but nothing that will prove to be a deal-breaker. This Rapoo wireless keyboard is certainly meant with the user in mind and you won’t be disappointed with it in any case.

Review

Not too many computing peripherals companies have managed to impress us as much as Rapoo, especially with the stress on the build quality and unique features that make their products stand out against the competition. At 5.6mm the E9080 wireless touchpad keyboard is really slim, and the fact that it is made out of a stainless steel plate just add to the quality of the product, though also adds more weight to the product. The literal shine it transmits is quite cool, and the product just feels premium in your hands. All you really have to do is plug the wireless adapter into your USB port and the 2.4GHz wireless spectrum will have you connected in no time. The keys are sharp and not as soft as I expected, but that’s not really a bad thing. The feedback is excellent – and the touchpad works well with swipe gestures. It also doubles up as the extended num-pad (if needed) with a ‘swipe to unlock’ feature for it. It’s an ideal device for HTPC (home theater PC) systems as well as anyone looking for a wireless keyboard solution.

Rajiv Bhalla|Director, Strategic Initiatives & PBS, Intel South Asia

•Prior to joining Intel, Rajiv was the Associate Vice President & Country Manager Sales & Marketing at NEC India Pvt. Ltd. He has also worked with Microsoft Corp as a Lead Marketing Manager OEM. •Rajiv also enjoys adventure sports and has been undertaking a lot of sporting activities like sky diving and para-gliding

IT’S GOOD TO KNOW

Gadget he personally uses Smartphone: Xolo X900 powered by Intel Camera: Canon EOS 550D SLR Laptop: Lenovo X1 Carbon Thinkpad Ultrabook

PERSONAL PICKS

Intel have gone from strength-to-strength over the past few years with the help of some innovative strategies and headway in the market like no other chip-maker. For South Asia, the man at helm is Rajiv Bhalla, who told us that, “All our initiatives are focused on driving technology relevance across South Asia and we hope to drive greater digital inclusion in the countries. Our marketing campaigns are aligned to the overarching message of creating a digitally literate India and gives Intel the much needed impetus in driving the brand relevance by building emotional affinity & increasing the desire for Intel powered PCs with potential first time buyers.” He also believes that the next phase of growth would come from the Tier II and Tier III markets especially with the rising youth population coupled with the growing spending and purchasing power. For the buzzword of these days, 4K displays, Mr. Bhalla said that Intel will soon be coming up with the Thunderbolt 2.0 hardware interface which is been designed to enable and enhance the production of 4K videos. His parting quote to us came on ultrabooks (a term that Intel has defined for high-performance notebooks), “This year, powered by the 4th Gen Intel core processor these devices will enable lower power requirements, power boosts, and efficient energy management.”

He wears: Tag Heuer Formula 1 Grande He drives: Skoda Laura Automatic Dream wheels: Porsche Cayman His favourite holiday destination: Gold Coast Australia A gadget that he bought and immediately regretted: A low cost Tablet Frequently used apps: NDTV News app; Cric Buzz, LinkedIn, Facebook

Dr. Y. V. Verma|Director, Home Appliances, LG India.

IT’S GOOD TO KNOW

Celebrating 8th Anniversary

•Mr. Verma has taken note of the changing face of the gaming industry and expects cloud gaming as inevitable in the near future • Being an avid reader, apps related to this interest of his are the most used. He told us that Aldiko and Moon+ Reader are two of the best e-reading apps available right now.

PERSONAL PICKS

He might have started his career out with Tata Steel, but Dr. Y V Verma is every bit an LG man today. Home Appliciances are a tricky segment, but LG has been very successful with their strategies to stay on top and a good part of that is due to the vision of Dr. Verma. In our rendezvous he told us how it’s important to gauge consumer sentiment and understand their demands, while ensuring perfect sync between his R& divsion and product teams. He is another believer of convergence of technology, explaining to us how that’s the future in which a super-device would provide consumers the handiest solutions for their tech needs. So, what’s cooking with LG lately, we wondered and Dr Verma replied, “LG recently unveiled its new line of Evercool Refrigerators which functions on an innovative technology and would prove massively helpful to the consumers during summers. LG’s Evercool refrigerator is the world’s longest Cool Air Retaining refrigerator, which can retain the freshness of food and vegetables even during power cuts of upto 7 hours.” He also spoke passionately about 4K content and how that’s the new buzzword, though there is a lack of 4K content right now. He couldn’t wait for gamers especially to enjoy their favourite titles on insane 4K resolutions, and also told us how much he enjoyed his LG Optimus Vu for his daily reading and note-taking needs.

He wears: Oerlikon Watch He drives: BMW 5 series His favourite holiday destination: Greece Most awaited gadget: LG OLED, as it will be the next big thing in Flat Panel display.

Kirthiga Reddy|Country Head, Facebook India Not many might know, but the woman hired to lead Facebook India’s operations was the head of operations itself – Kirthiga Reddy. She had earlier been with well-known companies such as Silicon Graphics and Motorola. At Silicon Graphics, she was the youngest director of engineering and the only woman in this role in her team. Reddy was the first in her family to get a technical and business degree in the United States. She grew up in India, where she was born to middleclass parents, her father, a government employee, moved every four years. She says that is what makes her an adaptable adult. Mumbai, Chennai, and smaller towns such as Dandeli and Nanded is where she spent her formative years.

IT’S GOOD TO KNOW

•In her first job in the US, at Silicon Graphics, then a $2-billion company, she surprised her manager when she did not allow herself to be restricted to her job description, and instead did “what was needed for the company”. •Her big mission is to create a Facebook India advantage for Facebook globally along with fostering the next generation of women leaders in India, driving children’s causes like safety and access to education, and making an impact at a national level.

Shailendra Rao|VP, International Operation, Twitter

HONOURS BESTOWED

From managing the country operations of Google India to joining Twitter and handling their International Operations, Shailendra Rao has been on an eventful journey for the past few years. He was born to Nagaraj and Rama on 25 November 1970 in Toronto, Canada. He then pursued his education in the USA with an MBA from The Kellog School of Management in 1999. Although Rao is proud of his American upbringing, he remains an Indian at heart in more ways than one. Rao also loves his food. Though a vegetarian, he thrives on everything from pizzas and dosas to Japanese vegetarian cuisine! And yes, he enjoys his glass of wine and the occasional Grey Goose and tonic. And while he is not one to drink too much, he admits that at times, especially when with old friends, he can be pretty wild even when sober. In January 2012, he was named the Internet Professional of the Year 2011 at IAMAI’s 2nd India Digital Awards.

Laws and policies out of step with the times. Twitter is the global townsquare. Social media has humanised the Internet

Vishwanath Alluri |Founder & Executive Chairman, IMImobile In 1999, Alluri founded IMImobile with a vision of harnessing the intellectual resources of India to develop an IPR centric technology company. Vish has extensive experience in the technology domain and was previously involved in setting up an Indian hi-tech consumer services company in the healthcare sector. His initiative aims to democratize innovation, convert telecom networks into ‘smart pipes’ and unleash the creative prowess of the developer community to bring a wide range of applications and services to market. He is academically a Chartered Accountant and Company Secretary and has also been named among the 50 most important people in mobile content by Mobile Entertainment, a leading mobile industry publication, in 2011. Today IMImobile has become one of the leading players in the Mobile Value-Added Services market with a global client portfolio IMImobile’s services are available to over 1 billion subscribers in over 72 countries.

IT’S GOOD TO KNOW

•He won “Emerging Entrepreneur of the Year”, 2012 by Confederation of Indian Industries (CII), for his success in the international growth of IMImobile’s business. •He also bagged the “CEO of the Year” - voted by industry peers at the World Vendor Awards, London in May 2011 At Total Telecom.

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Bhaskar Pramanik|Chairman, Microsoft India

TECH INDIANS

With over 35 years of experience in the Indian IT industry, Bhaskar joined Microsoft from Oracle where he had been the Managing Director for its Indian operations post the global acquisition of Sun Microsystems by Oracle. At Microsoft, he provides the single point of leadership for all Microsoft assets including R&D facilities in India and plays an integral role in defining Microsoft’s relationships with policy makers, customers and business partners. Pramanik is an engineering graduate from the Indian Institute of Technology, Kanpur. He has also attended the Advanced Marketing Management Program at the Stanford University.

IT’S GOOD TO KNOW

•Mr. Pramanik’s interests include photography, reading and rebuilding his Golf game. •He has also been a member of the Executive Council of NASSCOM and a member of various committees in CII and MAIT.

Padmasree Warrior|CTO, Cisco Systems As Chief Technology and Strategy Officer at the largest maker of computernetworking gear, Padmasree Warrior is responsible for all deals activity as one of the most acquisitive firms in technology reconfigures its business strategy. Warrior was born and raised in the city of Vijayawada in the southern state of Andhra Pradesh, India. She was born in to a Telugu family. Over the course of her 23 years at the company, she served in a broad range of roles, including Corporate Vice President and General Manager of Motorola’s Energy Systems Group, and Corporate Vice President and Chief Technology Officer in its Semiconductor Products Sector, which later became Freescale Semiconductor.

IT’S GOOD TO KNOW

•The engineer is a prolific tweeter: the executive has over 1.4 million followers and keeps them up to date on company milestones, industry trends and cute pictures of her family. •In 2004, she was conferred with the Distinguished Alumni Award by Indian Institute of Technology, Delhi. •During Warrior’s tenure as CTO, Motorola was awarded the 2004 National Medal of Technology by President George W. Bush. •In 2007 she was awarded an honorary doctorate by New York’s Polytechnic University.

Tulsi Tanti|Founder Chairman & Managing Director, Suzlon Energy Ltd. In the 1990s Tulsi Tanti was a young entrepreneur and was part owner in Suzler Synthetics Pvt Ltd, a family run Textile Company in Surat, Gujarat. He along with his two brothers Girish Tanti and V R Tanti operated a plant that manufactured polyester yarn and business was reportedly stable except the lack of adequate and reliable power supply. To fix this Tanti bought two wind turbines from Danish wind turbine manufacturer Vestas. He believed that this purchase will power his textile manufacturing plant and help control the volatility in electricity costs. This decision effectively took his factory off the grid and was the beginning of the Tulsi Tanti success story. Today Suzlon Energy is India’s largest and the world’s 5th largest wind turbine manufacturer. It has manufacturing facilities in India, Belgium, Germany and China and employees more than 15,000 people worldwide. The company is head quartered in Pune and has R&D offices in Denmark, Netherlands, Germany and India. While addressing The Energy and Resources Institute (TERI) University and •In 2006, Suzlon acquired Hansen Transmissions, a academics including Nobel Peace Prize Belgian maker of wind-turbine gearboxes, which it winner Rajendra K. Pachauri, Tulsi Tanti said IT’S GOOD subsequently sold to ZF Friedrichshafen in 2011. “We can eradicate energy poverty in India •Suzlon is also building a rotor-blade factory in by 2020….The tools are already with us, we TO KNOW Minnesota and has invested $60 million in a factory are blessed with more than enough wind, in Tianjin, China (later sold it for $1.5 million to China sun and tides to meet our needs and that of Power). future generations” Celebrating 8th Anniversary

Sugata Mitra|Professor of Educational Technology, Newcastle University

HONOURS BESTOWED

Being the 1st ever to do something will always stick to your name. People will come and do better things, but the person who got there first will always be remembered. Like the first President of a country need not be the best, but he’s always remembered the most. In the same vein Sugata Mitra being the first recipient of the $1 million TED Prize at TED2013 will always be remembered, but he might remain a popular TED figure for a long time to come. His ‘Hole in the Wall’ experiment left an inimitable mark to the listeners at the TED conference and the viewers on YouTube all over the world. It’s no wonder that the professor has garnered so much respect and admiration since that day and he continues to champion the cause of re-thinking how education is imparted to the next-gen, with the help of tech. •First-ever $1 million TED Prize at TED2013 •Dewang Mehta Award for innovation in IT the year when ‘Hole in the Wall’ experiment was conducted.

His interest in computer networking led him towards the emerging systems in printing in the 1980s. He set up India’s first local area network based newspaper publishing system in 1984 and went on to predict the desktop publishing industry. This in turn led to the invention of LAN based database publishing and he created the “Yellow Pages” industry in India and Bangladesh.

IT’S GOOD TO KNOW

Anurag Dikshit|Tech Entrepreneur Online gaming wasn’t as big as it is today, and if there one person we ought to remember for its boom (especially in the US), it has to be Jharkand born Anurag Dikshit. When Dikshit was 26 years old, He was asked by PartyGaming founder to write the company’s betting software. His programme enabled gamblers around the world to play one another in poker. After seeing first hand Anurag’s impressive skills with programming he was given a large number of shares in the company to continue working with Party Gaming. After a few years, Dikshit hired a friend from his alma mater, Vikrant Bhargava, to begin working at PartyGaming with him and others. Party Poker was launched in August 2001, just prior to the poker industry as a whole enjoying a huge resurgence in popularity in America. Dikshit’s platform allowed 20,000 simultaneous users, proved inadequate and new technology was adopted allowing 70,000 simultaneous users.

IT’S GOOD TO KNOW

•Dikshit graduated with a Bachelor of Technology degree in Computer Science and Engineering from Indian Institute of Technology Delhi in 1994. •Anurag now lives in Gibraltar where he runs The Kusuma Trust (Gibraltar), a charitable trust which was founded by Anurag and his wife.

The National Association of Software & Service Companies (NASSCOM) is a trade association of Indian Information Technology (IT) and Business Process Outsourcing (BPO) industry. Established in 1988, NASSCOM is a nonprofit organization. And championing the cause of the association in India has been the revered, respected and admired personality of Indian IT industry – none other than Natarajan Chandrasekaran. In his previous role as Chief Operating Officer, he was the architect of the new organization structure unveiled in 2008 which created multiple agile business units focused on domains and markets as well as built strategic business units to pursue new initiatives with the ability to invest, develop and mature new ideas.

HONOURS BESTOWED

Natarajan Chandrasekaran|Chairman, NASSCOM •NDTV Business Leader of the Year IT, 2012 •Top 25 most influential consultants in the world, 2006 •AIMA Business Leader award for 201

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Sunita Williams| Indian-American Astronaut

TECH INDIANS Not many bravehearts have ventured out in space, but the few who have – have usually gone down the annals of history of space travel. None more so, than the few of the women who have been out in the great unknown – and Sunita Williams is certainly leading the pack here. In addition to holding the record for the longest single space flight by a woman she holds the record for number of spacewalks for a woman, and most spacewalk time for a woman. As of November 2012, Williams has made seven spacewalks totaling 50 hours and 40 minutes, putting Williams in No. 5 on the list of most experienced spacewalkers. In September 2012, she became the first person to do a triathlon in space, which coincided with the Nautica Malibu Triathlon held in Southern California on Earth.

HONOURS BESTOWED

IT’S GOOD TO KNOW

Like many astronauts, Williams is a licensed amateur radio operator, having passed the technician-class license exam in 2001, and was issued the call sign KD5PLB by the Federal Communications Commission on August 13, 2001. She used one of the two amateur radio stations aboard the ISS when she talked with school children. In 2009, Williams appeared on the The Colbert Report to announce that “Tranquility” was the winning name for Node 3 of the ISS.

She was awarded the Sardar Vallabhbhai Patel Vishwa Pratibha Award by the World Gujarati Society, the first person of Indian descent who was not an Indian citizen to be presented the award.

Raj Reddy|Scientist

IT’S GOOD TO KNOW

Celebrating 8th Anniversary

• Raj Reddy had been part of ‘Machine Intelligence and Robotics: Report of the NASA Study Group’ along with the legendary Carl Sagan, in September 1979. • One of Reddy’s current research interests is the “Universal Digital Library Project”. The project includes efforts to archive 1000 newspapers for the next 1000 years and provide online access to UNESCO heritage sites.

HONOURS BESTOWED

In 1963, Raj Reddy came to Stanford University as a PhD student. In early 1964, he began a class project under John McCarthy (himself a Turing Award recipient) on speech recognition, employing the Stanford AI Lab’s newly acquired analog-to-digital converter and PDP-1 computer to process speech waveforms. In a later interview, Reddy said that he chose that project, among several others suggested by McCarthy, because he was interested in natural languages and what could be learned about them using computers. Little did he know that his “class project” would occupy a lifetime. In a career spanning almost four decades, he and his colleagues created several historic demonstrations of spoken language systems, e.g. voice control of a robot, large vocabulary connected speech recognition, speaker independent speech recognition, and unrestricted vocabulary dictation. Reddy and his colleagues have also made seminal contributions to Task Oriented Computer Architectures, Analysis of Natural Scenes, Universal Access to Information, and Autonomous Robotic Systems. The high-point came in 1994, when he and Edward Feigenbaum received the ACM Turing Award “For pioneering the design and construction of large scale artificial intelligence systems, demonstrating the practical importance and potential commercial impact of artificial intelligence technology”.

In 1984, Reddy was awarded the French Legion of Honour by French President Francois Mitterrand for his contributions as Chief Scientist at “Centre Mondial Informatique” in Paris in the use of “Technology in Service of Society”. In 2004, Reddy received the Okawa Prize for pioneering researches of large scale artificial intelligence system, human-computer interaction and Internet, and outstanding contributions to information and telecommunications policy and nurture of many human resources.

Bose Wave Music System iii Page No. 162

Sony Xperia Z Page No. 168

Sony RX1 Page No. 164

BLAUPUNKT STYLE MARANTZ CONSOLETTE SAMSUNG NX1000 GIONEE DREAM D1 RAPOO E9080 LG EVERCOOL GL-205KME4 BOSE WAVE MUSIC SYSTEM III

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Making A Powerful Statement

Blaupunkt Style `14,990/Reviewed By: Malik Sumrani

Specifications

20 Hz – 22000 Hz Headphone Frequency Response 40 mm Headphone Driver Units Wired and Closed Headphones 32 ohm Headphone Impedance

Verdict

The Blaupunkt Style is truly a benchmark setter in terms of looks, comfort and performance. There are several pros like superb bass balance, clear distinction amongst music and vocals, perfect on - ear fit and lots more. The few cons would be that the product needed little bit more cushioning in the over the head region. Too many advantages and few flaws is what Blaupunkt Style is all about.

First Impressions

Blaupunkt has ensured that it impresses you from the very start. The packaging of the Blaupunkt Style is quite bulky and easily weighs around 2 kgs. But you will forgive them the moment you see how neatly it has all been packaged. Apart from the standard black, you will receive 2 (pink and orange) extra ear cushions. There is an airplane adapter, audio cable, audio cable with headset, transport bag, soft case, cleaning cloth and an audio adapter in this huge package (Yeah! they did not forget anything). The first time we placed these headphones on our ears, they are incredibly comfortable and felt like they have been created just for us. They have even got the colour combination right (considering they are their corporate colours). The blue makes it look very stylish and elegant.

Review

So finally we were done admiring the build

Earcups

The earcup size of the Blaupunkt Style is absolutely perfect. They are neither too small nor too big and they fit just perfectly. Plus, 2 more exciting pink and orange coloured ear cushions are available along with the product.

quality (quite sturdy) and got down to some serious business. Plugged into an iPhone, music on and the immediate reaction was “WOW.” These headphones have some serious capability to offer magnificent performance. The bass balance is fantastic and drum bass and snare sounds are highly notable. The vocals can be heard with ease and are not overpowered due to the bass. The background noise cancellation offered by these headphones is equally impressive. You would barely be able to hear or interpret what happens around you when you have these headphones plugged in. The sound quality over phone calls is crystal clear too. The caller and the receiver could both hear the voices with ease. Another great feature is the ability to attach another headphone/earphone with the Blaupunkt style so that two people can relish the same form of entertainment. It was fun watching movies

in the same league

Sennheiser PX 210 Over the ear wireless headphones 590 ohm (Power On), 100 ohm (Power Off) Headphone Impedance 107 dB/mW (Power On) Headphone Sensitivity 15 - 22000 Hz Headphone Frequency Response `14,990

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at the workplace with colleagues especially on a computer system which offers mediocre performance on loud speakers. Not everything could be picture perfect isn’t it? The fit of these headphones is quite tight. Looks like Blaupunkt took the concept of “perfect fit” way too seriously. The cushion that protects the head at times felt insufficient and tends to hurt in the long run. Maybe some more cushioning there would have definitely helped. Audio leakage is certainly an issue but that exists in most high-end headphones. Last but not the least, the pricing does seem steep. But after all, these headphones are meant for those with some serious budget. At the end of it all, it is a part of the luxury headphone category.

Koss PRO4AAAT 10 Hz - 25000 Hz Headphone Frequency Response 250 ohm Headphone Impedance 98 dB/mW Headphone Sensitivity at 1 kHz `16,000 (approx)

Power In Every Beat AVI ADM9T

`1,30,448/Reviewed By: Malik Sumrani

Specifications

2 - way active bass reflex design 1X1 silk dome tweeter and 1X6.5 inch cone mid - bass driver 60 Hz - 28 KHz frequency response 75 Watt and 250 Watt mid - bass power output

Verdict Back Panel

The back panel of the main speaker consists of several input and output ports. These include a subwoofer output, 2 digital inputs, analogue left and right and a slave. Yes, you will have a good number of cables to deal with when it comes to the AVI ADM9T.

First Impressions

The AVI ADM9T carry some serious weight (each speaker must be at least 4 kgs). The speakers have an amazing build quality and merely from looking at it one can figure out that there is some serious power loaded within these glossy cases. AVI, although a brand based in UK is trying to create a niche for itself in India is quite impressive. The products black - glossy look make it a very good looking set of speakers. The overall finish of the speakers is rugged and at the same time very, very classy.

Review

The USP of the product is the built - in DAC (24 bit/96 KHz), and this truly separates it from the rest. Is it good? It’s amazing for a set of speakers to possess this as it not only

offers top - notch quality of music but also makes full use of the 75 watts of power (to the tweeter) and of the available bass drivers. So, it is highly recommended to play music via airplay and not via the auxiliary. Not that it is bad, but why would you settle for anything short of perfection when you have paid a price this high. There is a remote control to assist you with controlling the device. Using it could be confusing at the start as there is no LED screen on the speakers. On airplay we started playing Desert Rose and we were blown away with how these speakers were so rich on output. So switched genres trying to find faults but that was not the case. The spatial detailing, overall sound, weight awareness of the music..

The AVI ADM9T are a set of speakers that offer flawless audio performance. The built in DAC surely separates from most other speakers in the market. The only change we hoped existed was the LED screen, but that is a mere design change and hopefully the models launched in future would possess them.

everything was simply flawless. One has to appreciate the internal amplifiers.. they truly are a work of marvellous engineering. We were pushing these speakers to their limit when it came to playtime to volume. Neither did they budge when kept under sunlight.. All we learnt was that they have bipolar amplifiers (unchanged performance in high temperature conditions). Alas we gave up. They are indeed almost flawless. Yes, the pricing is steep but we are sure a connoisseur of music would truly know the true value of a good set of speakers. We do.. Would most people? Maybe Not!

in the same league Triangle Comete 2 - way bass reflex design 1 titanium horn - loaded tweeter, 1 X 6.3” Cellulose Pulp Mid Bass Driver 50 Hz to 20 Khz frequency response `1,11,000

Genelec 8030A 2 - way bass reflex design 1 X 3/4” tweeter and 1 X 5” mid-bass driver 58 Hz to 20 KHz frequency response `1,30,448

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Brilliant Compact Shooter The Sony RX 1 `1,79,900 Reviewed By: Chaitanya Tapase

Specifications

24.3MP Exmor CMOS sensor Carl Zeiss Sonnar T 35mm F2 prime lens 3.0 inch TFT LCD, 1228800 dots Full HD video recording f/2.0 – f/22 Aperture range 100 – 25,600 ISO Range Approx. 453g weight (body only) SD, SDHC, SDXC, Micro SD, Micro SDHC support Memory Stick Micro, Memory Stick Micro (Mark2) support as well

Verdict

Sony has a game-changer in its stable, no longer satisfied with only good video recording it’s coming out with great mirorrless cameras and even bigger cams with full frame sensor goodness and excellent performance. The RX1 will lose out because of its high pricing and expensive accessories, especially in India, but this might be a stepping stone for the Japanese from which they can build an array of amazingly brilliant cameras with great features – and at a great price too!

First Impressions

What do you get when you mix the features of a DSLR camera with a sharp lens onto a premium compact camera with a full-frame 35mm sensor? A superb piece of shooting gadgetry in the form of the Sony RX 1, of course. People who still remember using compact shaped 35mm full frame film cameras never must’ve imagined a digital avatar coming up so soon. But, Sony has created one and I can’t wait to start shooting with it. It looks extremely well built and the premium materials used give off a shine that screams class.

Review

Right from the moment I picked up the RX 1, I knew this is a rather unique product – meant only for the enthusiast with deep pockets. After all, at 1.8 lacs of rupees, not everyone will be able to afford this camera – not to mention its equally expensive accessories as well. The (fixed) 35mm Carl Zeiss lens also houses the ring to control aperture, not to mention macro

Celebrating 8th Anniversary

Video Oh yes, the RX1 captures video as well – Full HD at that, at limited speed variations – but it does a fairly good job at it. With the aperture ring control being on the lens, along with the focus ring, it’s quite a nifty benefit for videographers – especially those who love capturing videos on the go and bulky messy equipment is not an option.

and general focus ring as well. Both of these are buttery smooth and work perfectly well, without a hint of accidental changes. There is no viewfinder of any kind, so you have to dependent on the 3” LCD screen which is quite sharp, but not really good in very bright conditions. There is a standard hot-shoe on top, where you can possibly have an external optical viewfinder. To its left is a pop-out flash and to the right is the mode dial, shutter button and exposure compensation dial. There is also a really tiny custom button which lets you adjust ISO in default settings. On the back, the dials are laid out exactly how you’d want them. Enough of the camera itself, let me tell you how it performs. Quite frankly, the Car Zeiss lens performs extremely well – the images are sharp, crisp and extremely rich in details. Even when the aperture is wide open at 2.0, there is no vignetting and no chromatic aberrations. At least outdoors there isn’t any on any image I took, indoors – there was a little colour noise

creeping in at higher ISO’s, but still the images were tack sharp. I personally dislike using flash, and unfortunately Sony has not given the same adjustable flash that we saw and loved in the RX 100 – but it does a decent job when required. Colour reproduction and white balance is particularly impressive in the RX1, even with macro. However, the macro AF seemed a bit restricted, something that nature lovers might have to deal with – especially since you can’t change the focal length, nor the lens itself. All in all, the camera feels bloody good in your hand- AF is quick, ISO performance is quite good too, and drive mode will give you about 5fps (max, ‘speed priority continuous’ mode) of burst rate. The more I loved it, the quicker I realized its biggest shortcoming – the average battery life. It really drains out quickly for you to fully enjoy a great shooting experience, and what’s worse – charges only via USB!

The Connected Snapper Samsung’s NX1000

Video

`34,990/-

Full HD video can be captured quite well, but changing aperture while shooting is quite a task – since you have to do that from the Menu screen. There is a terrible shutter roll effect as well, but nothing out of the ordinary.

Reviewed By: Chaitanya Tapase

Specifications

20.3 MP APS-C CMOS Sensor Samsung NX mount, Samsung Lenses 3” LCD, 9,21,000 dots Full HD Video Recording SD, SDHC, SDXC card support In-built Wireless adapter Geo-Tagging with Option GPS Module micro USB, micro HDMI ports

Verdict

For almost 35K, this camera is loaded with goodies for the beginner photographer – or the casual social media junkie, looking for some manual controls to explore. The image quality may not be as high as some of the competition, but it’s the unique features that Samsung is banking on – something I don’t really feel too enthusiastic about.

First Impressions

Our devices are getting smarter, and can most times do more than just their primary role. Yes, even beyond our smartphones and tablets (and PC’s of course) – almost every gadget is a multi-tasker, it would seem. Cameras now have built-in Wi-Fi functionality, along with GPS for geo-tagging and instant sharing with friends and family over social networks. The NX1000 is one such candidate from Samsung – I’m not expecting it to be mind-blowing with image quality, but let’s see what it has to offer.

Review

The NX1000 (especially the white one) is a handsome looking camera, with nicely laid out buttons and dials all around the back and top – with good use of space and great quality of materials used. Once you start shooting, you realize how easy to use the whole camera is – though it’s not that quick. Not quick to get Auto-focus, nor quick to share, edit and review images. Maybe I’m a bit harsher on cameras –

but I really do expect the best from each one of them, especially if they cost a good amount of money. The NX1000 does take good pictures in good lighting, but in slightly low lighting conditions – the images are too soft and colour noise starts creeping in. Not that much, but it’s there – especially at higher ISOs. There is an external flash provided with the package, which mounts on the standard hot-shoe, but that could’ve been avoided with an in-built flash. The images were a little soft straight out of the NX1000 at the default sharpening setting and ideally require some further sharpening in an application like Adobe Photoshop, or you can change the in-camera setting for JPEG files. The night photograph was excellent, with the maximum shutter speed of 30 seconds and bulb mode of 8 minutes allowing you to capture plenty of light. Wi-Fi implantation is easy to use and works well, but there is no touchscreen so entering your user name and pwd takes a lot longer than you expect.

Plus, videos of only lower resolution can be directly uploaded to your YouTube account – which is a bit disappointing. However, sharing images on Facebook and Picasa is easy and fairly quick – the Menu is navigate from the images you took, to sharing them is as easy as on most smartphones. Of course, don’t expect to have features like tagging your friends and such to be present in the camera too, but overall the feature is neat – there is an app available as well to control the NX1000 remotely. Samsung’s various Picture Wizard options are similar to Olympus’ Picture Modes, Nikon’s Picture Styles and Canon’s Picture Controls, offering preset combinations of different sharpness, contrast, saturation and colour tone settings, all of which can be changed. There are many more fun modes as well, which basically introduce ‘creative’ effects on the images you take.

in the same league Canon PowerShot G1 X 14.3 Megapixels Optical Zoom: 4x CMOS Image Sensor `46,555

Nikon 1 J1 Mirrorless 10.1 Megapixels CMOS with 3 inch LCD `24,950

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Surprisingly Amazing The Gionee Dream D1 `17,999/Reviewed By: Chaitanya Tapase

Specifications

Dual-SIM 3G Smartphone 4.65” HD Super AMOLED Plus Display 1.2 Ghz Cortex A7 quad-core processor 1GB of RAM, PowerVR Series5XT GPU Android v4.1 Jelly Bean 8MP camera with HD video recording 4GB internal, microSD support up to 32GB 2020 mAh battery

Camera

Verdict

With only a few other competitors cropping up in the same price range with similar specs, the Gionee Dream D1 truly deserves more brownies than most people will be willing to give it. It’s got great specs and features, excellent multimedia and graphic rendering capabilities, and a smooth Android experience that you’d normally get from phones that cost twice as much. If only the camera was a bit better, it was an easy recommend for everyone.

First Impressions

Another smartphone cheaper than the competition from China? Well, before you dismiss it, you really should take a deeper look. Because the Gionee Dream D1 is unlike any other Chinese smartphone that can be easily dismissed just by hearing its name. For starters, it’s got a stunning 4.65” Super AMOLED Plus HD display protected with Corning Gorilla Glass 2. Plus it’s running on a quad-core processor with 1GB of RAM on Android’s latest OS - Jelly Bean (v4.1). So, what did we think of it? Read on.

Review

As soon as you hold the Dream D1, you notice how lightweight it is - and immediately start paying closer attention to the overall aesthetics of it. The back panel has a nice

The 8MP snapper is rather disappointing, especially for me - since I am harder on cameras than most. Indoors, the images it takes are too soft and details are rather mushy. In perfect lighting, things are better - but not a whole lot. HD Video capture is quite a lot better, but not that impressive.

Misc

The Gionee has all connectivity features you should expect from a modern-day smartphone, let’s not forget that it’s a dual-SIM phone and primary SIM will have 3G goodness. The loud speaker was another pleasant surprise but the audio quality on earphones wasn’t.

textured feel to it and there is a metal rim encasing the front and back - which feels quite premium in hand. Android’s Jelly Bean OS has been my personal favourite ever since it’s been launched so I’m quite glad to see how smoothly things run, though Gionee has put some kind of skin on top of the OS, though no official name has been given to it. The icons looks a bit too colourful for my taste, but that can easily be changed by using any of the multitude of launchers available in the Play Store, but the original skin does feel slightly laggy. The Super AMOLED Plus display is the star though, even though colours tend to look a bit saturated, everything is bright, vivid - and crisp too, thanks to the 720p resolution. The customisation of the OS extends to the file

in the same league UMI X2 5-inch 1080p display 1.2GHz quad-core processor, 2GB RAM 13MP rear camera with flash, dual-SIM `14,000

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explorer and Music Player too - everything is visually appealing and likeable. Pushing the Dream D1 on the benchmarks proved that it was no slouch, but got some mixed results on the graphics capabilities. Barring Dead Trigger (where the gun turned to some funky colours after a while), every other game ran smoothly and the experience was enjoyable. Surprisingly the back panel didn’t heat up as much either, another brownie point for the D1! Speaking of which, the 2,100 mAh battery lasts throughout the day with moderate to heavy use- but if you keep using Wi-Fi or 3G, it does drain up a little quicker, but nothing out of the ordinary. Multimedia consumption was brilliant with DTS being on-board and videos on Super AMOLED is always enjoyable!

Micromax Canvas HD A116 5-inch LCD Capacitive Touchscreen Android v4.1.2 (Jelly Bean) OS Dual SIM (GSM + GSM) 8 MP Primary Camera 1.2 GHz Quad Core Processor `15,999

Packing A Punch

Marantz Consolette `59,999/-

Reviewed By: Malik Sumrani

Specifications

Two 4 inch Woofers Class D amplifier with 150 watts of total system power Apple AirPlay for wireless streaming DLNA for Android smartphones and compatible PCs Wi-Fi for a home network

Verdict

Back Panel

Most major input points and cables have to be connected at the back of the product. This includes On/Standby, Wireless LAN (WPS and Netlink) buttons, USB port, Network Line in and Audio Line in (Left and Right) slots.

First Impressions

Marantz Consolette purely on looks is an extremely wonderful looking gadget. It surely is bulky as it easily weighs around 5 Kgs. But what caught our attention was the amazing blend of materials and shapes that have been used to create the product. Most major plug points and input units are at the back of the consolette. Only the iPod/iPhone/iPad dock is the in front - that too has a stylish pop out feature. One has to install a couple of apps on their iOS/Android devices to enable airplay and then you are good to go!

Review

Apps installed, power chords plugged in, Wi-Fi on and Ethernet plugged into the consolette and we were all set. The device is a blend of

modern and contemporary design which is good. The display sits neatly in between the trio of buttons and the gyro control wheel. This is truly the pure Marantz style of appearance. We truly wished the Marantz Consolette offered Bluetooth connectivity as connecting it over Wi-Fi can be a bit of a hassle for non iOS users. As far as the docking feature for iOS devices are concerned, it works like a charm. The output offered by the device in terms of volume is excellent and we could easily get the 2 floors of our office grooving.

Marantz Consolette is a great device for anyone who loves to enjoy his/ her music. It is a great product to own for somebody who has a lavish budget. Apart from the lack of bass, the product offers exceptional music and the amazing sound quality. It is loud enough to host a party, classy enough to create an impression but at the same time it has minor drawbacks when it comes to connectivity.

good and loud enough to host a house party. The music quality is amazing but it still lacks the required punch. The lack of bass is what stops it from being an excellent device. The Wi-Fi airplay on iOS is an excellent option as we could change songs, control the volume and carry out various other functions of the device from anywhere in the office. Your phone is as good as a remote control. AMOLED is always enjoyable!

Now coming to the performance side of it, the sound from the device is divine. The music is

in the same league UMI X2Bang & Olufsen BeoPlay A8 Airplay functionality 5 inch bass unit 70 watt class D amplifier `85,000 (APPROX)

JBL On Beat Xtreme JBL Atlas Woofers Supports Phone Calls and Bluetooth connectivity AAC codec for the best quality audio streaming `53,000 (APPROX)

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Rough & Tough In Every Way

Sony Xperia Z `38,990/Reviewed By: Malik Sumrani

Specifications

Verdict

We drowned it, we threw it, we pushed it to its limits and every time it impressed. Sony Xperia Z without a doubt is the best smartphone the Japanese giants ever created. It is not just about its water and dust resistance, but there is whole lot more to it. Purely, on the grounds of performance it is simply an immortal piece of technology. No lags, high-end specs, cheaper than most competitors... what more can one wish for? However, we hate to point out the over-heating and the camera shortcomings of the device! These are the only aspects that take some of the brownie points away from this fantastic piece of technology.

First Impressions

I often tend to judge phones on the way they create a first impression. Simply by its looks and build quality does it appear like a phone worth the price? Who would purchase a phone that costs 40k but looks like a regular budget phone. Don’t worry, Sony Xperia Z did not let me down. On the very first look, the phone creates a great impression. The 5 inch fully capacitive touchscreen offers great display. The flaps used to cover most sockets can be irritating, but it is all forgiven because we were blown away by the USP of this product. The water resistance (almost water proof) and dust resistance of the phone is remarkable. So, Katrina Kaif wasn’t lying or creating a gimmick through all the advertising after all!

in the same league

HTC Butterfly Qualcomm APQ8064 Snapdragon Chipset, Quad-core 1.5 GHz Krait, Adreno 320 GPU and 2 GB RAM Android 4.1.1 - Jellybean Operating System 8 megapixel primary camera `41,999

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LG Optimus G Qualcomm MDM9615/APQ8064 chipset, Quadcore 1.5 GHz Krait and Adreno 320 GPU Android 4.1.2 - Jellybean operating system 13 megapixel primary camera `34,500

Review I would be lying if I said we could review the phone in a short span of time. If anyone managed it, the person is probably lying. There is so much to do with the phone. Firstly, the build quality of the phone is excellent. The shatter-proof and scratch-resistant glass and the Sony Mobile BRAVIA 2 engine, together are a deadly combination. We dropped the phone, threw it on purpose and it always came back for more! The phone is so light-weight and thin that it charms you in every way. Although, it has an Android Jelly Bean operating system, Sony continues to stick to its standard customizations of internal aspects like Walkman (music), Album (images), Movies (videos) and so on. This is great because some users are truly tired of the age old gallery. Now we come down to the hardware and specs. Xperia Z boasts of a Qualcomm MDM9215M / APQ8064 chipset, Quad-core 1.5 GHz Krait processor, an Adreno 320 GPU 2 GB RAM and 16 GB of internal storage (phew!). With so much packed under the hood, the phone offers excellent performance. We had absolutely no complaints when it came to any phone functions like apps, games, music, web usage, etc. The phone neither hangs nor does it have any issues in running multiple apps side by side. Benchmark tests rate this higher than any other smartphone in the market (woah!). The phone comes with a 2330 mAh battery, whose performance is much better than any other Android phone we reviewed recently. Is the Sony Xperia Z flawless? The answer is NO! We hate to highlight these two and only two complaints we have with the phone. First, when a phone boasts a 13.1 megapixel camera, you expect it to be nothing short of exceptional. The phone does offer great pictures when indoors but they should have been excellent. The images simply lack detail. You will need perfect lighting conditions or simply use the ‘superior auto’ mode. Secondly, the phone heats too quickly. A 30 minute session of Real Football and we could have made an omelette on the phone (we are exaggerating of course!). But, yes the phone does have this issue.

Weather Protection

Every single port right from USB connectivity to the 3.5 mm headphone jack is protected via a flap. You close the flap and voila your Xperia Z is officially weather protected. Now be it dust or water, nothing can harm your phone. A extremely cool feature we must say!

Camera

The 13.1 primary camera offers great performance in the superior auto mode. Photographs clicked indoors are good but the ones clicked outdoors are even better. The camera does let you down in some way!

look great with your phone Sony SmartWatch This Android™ compatible watch keeps you discreetly updated & your hands free. Pair this with your Xperia Z and and access your messages or call logs even at the busiest hours.

Charging Dock - DK 26 Designed for ease of use, the dock allows you to charge your phone without opening the USB protective cover on your Xperia™.

Wireless Headset DR - BTN 200M Switch on your Bluetooth or NFC, pair this device and you are good to go. With the R - BTN 200M take your music with you and if a call comes in, simply answer by pressing the answer key on the right headphone.

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Sticking To Its Basics

Bose Wave Music System III `37,013/-

Reviewed By: Malik Sumrani

Specifications

60 watt power consumption unit 2 channel built in speaker Stereo sound output

Verdict

Overall, this is a product that lives up to the Bose name and the expectations that come along. The sound quality is good with amazing bass thump. It offers much more than what it promises as the product not only has a modern feel but also the Bose performance drivers ensure the consumer enjoys his/her music. The product realizes that its strength lies in CD, FM and Auxiliary playback, and it capitalizes on the same. Yes, there are several drawbacks like the lack of treble, hard plastic body, lack of connectivity options and so on. The biggest flaw being that one has to purchase extra docks in order to have more connectivity options.

First Impressions

In an era where complicated is considered modern, Bose Wave Music System III sticks to being simple. Indeed, simplicity does work in this case as Bose deliberately has gone retro. It works for them as in an age of USB and Bluetooth connectivity, this product features a traditional CD drive. It also offers auxiliary connectivity. The product weighs around 3.9 kgs (doesn’t look like but it does) and is extremely compact in size. The build quality is good and the product offers the convenience of using a remote control to switch in between modes, control the volume and more. It continues to follow the look and feel of its predecessors.

Back Panel

The back panel of the Bose Wave Music System III comprise of an FM Antenna port, Bose link, Aux in and a headphone port. The power input unit is also placed at the back but it is towards the other side.

Review

The sound quality of this device is excellent. For a small music system, this product offers great output. The bass quality is amazing and it offers more bass thump than its predecessors. The credit for the same could be given to the “Proprietory WaveGuide Speaker Technology” used in the device. The FM reception of the product is amazing too. You can shift and juggle in between channels within no time. There are times when you may feel that the treble is not enough. Yet, the depth of sound is so beautiful that irrespective of what genre of music you listen to, it will do a lot more than mere justice to it.

in the same league Bowers & Wilkins Zeppelin Air 24 bit DAC’s Audiophile Quality 125 mm/5 inch sub-woofer Airplay and USB connectivity `30,000

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There are a few problem areas in the device though. First one being that the sound output while playing music on FM or CD differs from that of the auxiliary. This is because the Wave Music System III uses the audio processing directly from the source connected – MP3 player, smartphone etc. Hence, there is great disparity between the output from various devices. Apart from this, another disappointing aspect is that if you want the Bluetooth streaming component or the iPhone/iPad dock, you will have to shell out extra.

JBL MX150 70 Hz - 20 KHz audio frequency Phoenix SE 1-3/4” transducers Docking connectivity `30,000

A Refrigerator With A Difference

LG Evercool GL-294PMGE4 `30,700/Reviewed By: Malik Sumrani

Specifications

285 litre capacity 4 way cooling technology 4 Star rating Works without stabilizer (power cut technology) Internal Micom temperature control Fast Freezing 10 year warranty Ever Fresh Zone, Tower LED, Moist Balance Crisper and Humidity Controller

Verdict

The LG Evercool GL - 294MGE4 is truly an amazing product. It is one of those that is out there to set a benchmark for others. We were blown away by its power cut technology, which has not been witnessed ever. The product has got almost everything right! The only place where it does lack is its mere size. Had it been at least 220 litres, it would have been flawless. Then if they priced it around Rs. 35,000 too it would have sufficed. It’s pricing is much cheaper than others though thus making it one of the best refrigerators in the market. Obviously, possessing better (power cut) technology too.

First Impressions

The LG Evercool GL - 294MGE4 is one of those products which are very simple and yet very classy when it comes to appearance. On the very first look, the product manages to capture your attention and ensures you notice every single part about it. Its greatest selling point is its USP - The Power Cut Technology. It left us wondering for minutes on how would this actually work.. But it was only when we tested it is when we realized how it functioned. The only way we reacted was “Oh!” (Yes we admit we had our jaws dropped too). When it comes to size, this 285 litre fridge is apt for an average household. It is neither too large and nor petite. So, for someone like me who has a family of 6 and with guests turning up on weekends, this fridge is apt for providing all that is required. The foldable bottle rack is cool too. It’s a boon during those hot summer days when you need to store more water, juice and cold drinks in the refrigerator.

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Review The LG Evercool GL - 294MGE4 gets full marks in our books when it comes to looks. It is simple, it is smart and above all it is not big in size. It will easily fit in almost anywhere. We any which ways tend to push the refrigerator in the corner of the kitchen. The power cut technology (LG has patented it) works like a charm. The refrigerator was on for about 6 - 7 hours minus the power. The product works just fine minus the stabilizer too. The ever fresh zone is another great addition and a well thought of feature in the fridge. This large fresh zone has a moist balance crisper

and a humidity controller that keeps vegetables fresh. The size of the compartment is large enough to hold groceries for a week but what’s better is at the end of the week, they still feel fresh. Fascinating isn’t it? The moist balance crisper is also a great plus point with the product as it indeed control’s moisture to keep fruits and vegetables fresh. The grid patterned crisper cover condenses extra humidity and evaporates moisture from the grid pattern, allowing to maintain the freshness for longer. These are the times where we simply sit back and think, how much more can we expect from technology!

Not everything can be good after all, this refrigerator has a capacity of only 285 litres, which is less than those competing with it in the same price bracket. This is truly an amazing piece of technology, but its pricing can go against it as consumers may think the reduced price could be due to a product of inferior quality. LG has a task on their hands to convince the masses to believe that at this price point they are indeed offering a great product.

in the same league Whirlpool NEO IC355 TCGB4 340 litre capacity Double Door Refrigerator Toughened Glass Shelves 4 Star Rating Frost Free `29,000 (Approx)

Celebrating 8th Anniversary

Samsung RT39FAJTASP/TL 5 Star Rating 339 litre capacity Double Door Refrigerator Frost Free Multi Flow `38,500 (approx)

Trying To Make The Cut

Lenovo’s IdeaPhone S890 `20,899/-

Reviewed By: Chaitanya Tapase

Specifications

5” IPS LCD capacitive touchscreen 1.2 GHz dual-core Cortex-A9 process Dual-SIM smartphone Android OS v4.1 (Jelly Bean) 8MP primary cam with LED flash, VGA secondary cam 4GB internal storage, microSD card slot up to 32GB 1GB RAM

Verdict

For a few thousand rupees less, you might get better products in the market with better quality and performance, to boot. Yes, most of these might be Chinese – but where do you think Lenovo is from? If you can ignore the brand value, then there are much better deals in the market. The S890’s dual-SIM dual-core processor really doesn’t have much going for it, except the good build quality and feel.

Camera

Indoors, the camera really struggles – but does redeem itself a bit in bright outdoor conditions. Most effects and settings are stock Android, but the weirdest issue encountered was in recording videos – with the strange noise that gets recorded while the lens adjusts to varying lights and objects to focus on.

First Impressions

It’s really hard to impress consumers with just about average products, with more and more players in the market offering amazing gadgets at affordable prices. No longer are quad-core IPS display phones meant only for the elite few, for a sub-20K budget, there are many options around. So, with a price tag of about 21k, for a 5-inch phablet might not seem as drool-worthy as it did a year ago. But, with Lenovo’s branding and experience in computing for all these years, can the S890 be a winner?

Review

Premium build quality and a flip cover certainly announces the intentions of the IdeaPhone S890 as a phablet, but disappointingly it weighs in at 176 grams – compared to the

162 grams of Samsung Galaxy Grand and 156 grams of the Micromax Canvas HD, all 5-inch phablets. That’s not all (unfortunately), the resolution is poor too – only 960x540 pixels, giving a 220 ppi pixel density. This is really a turn-off especially while browsing, where some text is just not as crisp as we’d expect. Talking of which, the IPS LCD is not impressive at all, with rather poor outdoor visibility and even poorer viewing angles. Trying to find things to love was a bit difficult, but the customized UI by Lenovo is a redeemer – especially as far as performance is concerned. There are no lags, and some of the touches like Lenovo Notes are quite handy and good. So, we were expecting good results in the benchmarks too, but disappointingly it wasn’t what we were expecting. In the AnTuTu benchmark testing, the

S890 managed only about 6950 – only slightly above the much older Samsung Galaxy Nexus. On the Quadrant benchmarks, it managed around 3175 only – which is slightly better than the old Motrola Atrix 4G. But, if you don’t care too much about these results – then the S890 does have a fluid interface, which can easily be replaced from the Play Store by any other custom launcher you want. Multimedia experience was another mixed bag, with videos of various formats in HD able to play with good amount of contrast and brightness, but the display wasn’t able to really impress me that much. Moreover the stock earphones provided with the package are just about mediocre – to put it mildly. Even punchy tracks sounded so flat, I felt like I would fall asleep if I listened to it for more than 10 mins!

175 I EXHIBIT I MAY 2013

Superheroes Turn Into Mortals

- INJUSTICE: GODS AMONG US -

Reviewed By Malik Sumrani

Mesmerizing graphics and amazing signature moves Monotonous fighting mechanism

Celebrating 8th Anniversary

Developed by NetherRealm Studios and published by Warner Bros. Interactive Entertainment, Injustice: Gods Among Us is a game that involves one on one matches within a 2 dimensional plane and characters and backgrounds that are rendered in three dimensional. You could play either the simple battle mode or opt for the story mode. What makes it as one of the most highly awaited games for this year is the return of our favourite superheroes and supervillains. It is once a year or maybe even less, that games which involve DC Comics characters come to rock your gaming world. The huge line up of characters in the game includes: Aquaman, Ares, Bane, Batman, Black Adam, Catwoman, Cyborg, Deathstroke, Doomsday, The Flash, Green Arrow, Green Lantern, Harley Quinn, Hawkgirl, The Joker, Killer Frost, Lex Luthor, Loboa, Nightwing, Raven, Shazam, Sinestro, Solomon Grundy, Superman and Wonder Woman. In the story mode, the plot revolves around Joker who manages to destroy metropolis by tricking Superman into killing Lois Lane, which triggers a nuclear bomb. Superman goes on to kill Joker and establishes a new world order. Then onwards, it is a battle in between Superman’s regime and Batman’s insurgency. Batman’s clan discover an alternate universe where Joker’s plan did not succeed and there onwards it is all about defeating Superman and his forces. You need to play the game to find out if order was restored or not!

REVIEW We must appreciate what the game has to offer in terms of graphics. Having used the Unreal Engine 3, the game tries to make maximum utilization of them when it comes to combat. The head to head battles are quite lifelike especially, when you are trading punches or blocking moves. The music and sound effects are apt for a game of this genre. There are more than 13 arenas where you can compete in and what is amazing is that you can use the objects around you to beat up your opponents. So right from throwing cars at your opponent to pushing them on heavy metal objects, this element of realism exists in the game. The number of combination moves available for each player are fascinating. The best part while fighting are the signature or special moves of each player. You will find it truly amazing how Joker hurls a pie and Batman with his bat mobile while performing their signature moves. The combat combos are good but at the same time they do need practice before you perfect them. What we did not like about the game is the lack of usage of the available platform. It feels like they could have done so much more in terms of combat and of course with the story mode. It merely feels like several 1 vs 1 battles lined up and all that change were the character you could compete with. The game comes from the creators of Mortal Kombat and you do expect the same kind of brutalism in battles. Not as gory as blood splattering and limb flying, but especially when you are dealing with superheroes with superpowers, you would want them to inflict more pain. The gameplay too becomes monotonous after a point.

VERDICT

We were much more than satisfied with Injustice: Gods Among Us. It is truly one of the best fighting games when it comes to these DC Comics characters. The use of Unreal Engine 3 is good but it could have been a lot better. The gameplay, sound, graphics and the element of realism are quite good. We would have appreciated a better story mode but it does justice to the game. After all, they are dealing with 25 superheroes. There is something in this game for anyone who has been fond of these comic book characters. The gameplay does become monotonous after a point but when you look at the complete package, you may let this one pass.

PLATFORMS Windows PC Playstation 3 XBOX 360

PRICE

XBOX 360 - `2,499 Playstation 3 - `2,499

177 I EXHIBIT I MAY 2013

ike every year, the Star Guild Awards were a star studded event this year too – with the Hollywood glitterati attending the event and showcasing their best on the red carpet and post-event too. Speaking of the red carpet, the highlight of the evening was a special red carpet event hosted by HTC, for which we have some exclusive shots. Feast your eyes on the Bollywood hotties as well as the HTC Butterfly – making its present felt with the who’s who of our entertainment industry

Nautanki Saala! Ayushmann Khurrana flanked by Mr. Faisal Siddiqui

The Pretty Picture - Vidya Balan

Not just Koffee! Karan Johar poses with his HTC One Jazzing it up with Jaqueline Fernandes Celebrating 8th Anniversary

Cruising with a Butterfly! Ileana D’Cruz

Humming a different tune! - Left to Right: Sajid, Manu Seth - Director of Marketing, HTC India & Wajid

Sophie Chaudhary graces the occasion

Twice as nice! Anurag Basu

Mr. & Mrs. Kapoor. Gracious as ever! 179 I EXHIBIT I MAY 2013

HOW TO:

CREATE STUNNING INFOGRAPHICS IN 30 MINS OR LESS

f you don’t know what an ‘infograph’ is, then you haven’t really been surfing the internet in the right places for the past 3-6 months. Infographs have sprung up everywhere online- especially becoming popular on more ‘visual’ websites like Pinterest. Basically, an infograph (information-graph) can be described as information conveyed with the help of visual graphs. The graphs need not be the boring old graphs that we learned in school - but are rather vivid and sometimes even interactive. It just so happens that there are many people out there who want to deliver a message using an infographic who do not have any artistic skills. It’s lucky for us that tools and resources have popped up all over the place to help even the most hopeless of us create beautiful infographics.

Celebrating 8th Anniversary

RULES OF ENGAGEMENT

Before we get into the nitty-gritty, there are some basic rules you need to follow when creating infographics. At least you need to follow them when creating infographics people will want to actually read. Just because you’ve put together a picture with words and numbers doesn’t make it an infographic, certainly not an effective infographic. Before starting, make sure you have the following rules in mind: Make a point: Don’t just slap useless numbers on a chart. Your infographic needs to have a clear and strong beginning, middle, and an end. It must read like a story, not like an excerpt from a trivia book. Don’t waffle: If you find a juicy piece of data that fascinates you but isn’t relevant to your message, please refrain from including it in your infographic. Go marvel over it in private and don’t take your readers off on a tangent. Stick to the point and make it simple. Check yourself before you wreck yourself: For the love of all that is good in the world, do not go to randomguysblog[dot]wordpress[dot]com and assume that all information there is fact. Get your information from credible sources and cite them at the bottom of your infographic. Brand it: Make sure it’s clear that you or your organization created the infographic. Make it sharable: Whether you include tweetables, a Pin It button, Facebook share, or whatever your social network of choice is, make sure that people can spread the word about your new stunning infographic. Don’t forget to also include embed code so people can put your infographic on their own website.

CREATING YOUR INFOGRAPHIC

Since this is an article about infographic creation, it seemed appropriate that I should include an infographic (refer previous page). I’m going to create this infographic using the steps outlined below.

STEP 1: RESEARCH It’s called an infographic for a reason. You have to include some useful information. Without it, your infographic becomes art. Worse, it becomes very bad art. So, do your homework and do it well. You may be able to skip this part if you’re a true expert in your topic, but even then, it’s good to do your homework. It’s important to do this part first, since the data you decide on displaying will determine what kind of infographic you need to create.

STEP 2: CHOOSE A TEMPLATE We loved using Piktochart to create some infographics. Out of all the tools we’ve used, Piktochart is by far the best when it comes to a combination of flexibility, options, and overall ease of use. The trick is to pick a template that will do a good job of representing your data without you having to modify or customize it too much. This is where your research from step one comes in. Use it to decide what kind of layout will best suit your data. Piktochart offers a wealth of templates, so you won’t have a problem. You can sign up for a free account or paid account. If you plan on creating infographics more than a few times and you want to do it without spending hundreds of dollars on a graphic designer or losing your mind, I suggest investing in the paid account.

STEP 3: INSERT DATA & CUSTOMIZE (30 MINUTES) Take all the data you gathered from step one and put it into the template. Although we’ve basically eliminated the need to consider the design of your infographic, it’s still important that you can present the data in an organized and sensible way. Use arrows to help information flow and make it scannable as you would a blog post.

STEP 4: REVEAL YOUR INFOGRAPHIC TO THE WORLD After doing the research, it is just a matter of organizing data and inserting it. You have to do only a little customization if you picked a template that suited your data well. Once done and verified - you can share it with the world using social networking sites. If you are willing to spend a bit more time, you could make your infographic longer and more in-depth!

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HOW TO:

EXPORT YOUR RSS FEEDS FROM GOOGLE READER AND FIND A GOOD REPLACEMENT Most of you’ll must have figured it out that Google Reader will be shut down this summer. Sad isn’t it? It is high time you figured out on how to export your RSS feeds from your Google reader before you land up losing your data forever. Google Reader was not just an RSS reader but also the fact that it used to sync data via its RSS feeds. Google Reader users don’t even use the web app as their primary feed reader, instead using the service to offer subscription, read, unread and folder information to other RSS clients such as Reeder, NetNewsWire and FeedDemon. The fastest and the most trustworthy way of saving RSS this huge World Wide Web is to use Google’s Takeout Service.

Go to the Reader’s settings window. Find the Import/Export tab, then select the option to download data through Takeout. Let the compression finish. Download the resulting .zip file. (Inside that archive is an .xml file.) Import the .xml file to the new reader of your choice. Now you can jump with joy and celebrate as you have successfully backed up all your data.

Once you have successfully done this you need to find a replacement. It is ideal to find a cloud- or web-based component — so that feeds can be accessed from multiple devices or locations — and it needs to be usable with hundreds or thousands of feeds. Finding services or apps that can support both of those requirements is difficult, but here are some alternatives that fit the bill.

Feedly is a great alternative as it can organize your favourite blogs, news sites, podcasts and Youtube channels and access them all in one place. Before time runs out, you must sync it with your Google reader. Other features include multiple layout options, auto-mark as read, tagging, advanced sharing, keyboard shortcuts and so on.

Fever is another great option that you can opt for. it has a big advantage over others. It’s self-hosted, meaning that as long as you can provide a place for the software to be installed, it will run and continue to work. There are other solutions — including WordPress plug-ins - in development that may be even simpler for users to maintain and install.

Celebrating 8th Anniversary

HOW TO:

GET THE MOST OF YOUR WINDOWS 8 EXPERIENCE? SET YOUR OS IN GOD MODE

One of the more interesting bits of functionality hidden in Windows 8 is “God Mode,” a hidden menu that allows power users access to a massive selection of administrative, maintenance, and troubleshooting utilities and features. To reveal God Mode, first bring up File Explorer and then click on the View tab. Make sure that “Hidden items” and “File name extensions” are both checked. Then, on your desktop, create a new folder, and change that folder’s name to “GodMode. {ED7BA470-8E54-465E-825C99712043E01C}” (omitting the quotes). The folder’s icon should change. Doubleclick on it, and Explorer will present you with a ton of little system tools to tweak your machine.

So it’s been a while since you’ve got your shining new Windows 8 OS installed but are still feeling like you’re not getting the best out of it? Fear not, we’re here to help you out! With a few short tips you can really start enjoying your time on Windows 8, even though you might not like how much learning is required initially.

FAIR WARNING: NOT FOR BLONDES!

TILE GROUPINGS

To create a more manageable Start Screen space, you can drag tiles all the way to the right of the start screen to create a tile group. As you drag and drop apps, you’ll notice that they snap to each other in rough groupings. Once you’ve clustered related tiles together, you can then zoom out of tile view into a more macro group view by either pinching the touchscreen, or pressing CTRL and using your scroll wheel. In this zoomed out mode, you can right click on groups of app tiles and then give them an appropriate name, such as say, “News Readers” or “Games”, etc. You can then drag and drop your app groups into a much more organized and presentable arrangement from here.

THE QUICK ACCESS MENU

Another of our favorite little features is the Quick Access Menu, sometimes referred to as the admin menu or the power user menu, which you can get to through the Windows key + X, or by right clicking in the bottom left corner of the screen, whether in Desktop or Start Screen mode. The Quick Access Menu allows you to get to such system staples as the Programs and Features menu, the Device Manager, Command Prompt, Task Manager, and others. You can even customize it manually, or with helpful apps such as the Win+X Menu Editor featured in this previous article.

183 I EXHIBIT I MAY 2013

on Indian Terrain By Malik Sumrani

Celebrating 8th Anniversary

Maybach 62 Maybach, A name that has been a synonym for greatness in motoring luxury, craft and innovation made its debut in the Indian market in 2006. Measuring a staggering 6.17 meter in length, Maybach 62 was the second car from the house of Maybach in India. On the streets, a single look is never enough to admire its beauty.

`5,10,00,000 (ex-showroom) Under the Hood

No of cylinders/arrangement12/V Total displacement (cc)5513 Rated output (kW at rpm)405/5250 Rated torque (Nm at rpm)900/2200â&#x20AC;&#x201C;3000 Acceleration 0â&#x20AC;&#x201C;100 km/h(s)5.4 Max top speed250 km/h

The car has features such as fully reclining rear seats, Maybach 4 zone climate control, tinted-windows, infrared-reflecting laminated glass all round, AirMATIC dual control air suspension, display instruments in rear roof liner (showing speed, time and outside temperature), folding rear tables (left and right), BOSE Surround Everywhere sound system and a refrigerator compartment. The Maybach 62 also includes an array of additional features such as Cockpit Management and Navigation System (COMAND), which includes DVD navigation, CD changer in rear seats, DVD players and TV tuners front and rear, two rear LCD TV screens including remote control and two sets of headphones, and automatic closing doors. The cars are assembled in Stuttgart, Germany and manufactured by Daimler AG.

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Bentley Mulsanne `2,75,05,250 (ex-showroom) Under the Hood

Engine Capacity6752cc Twin-Turbocharged V8 Max. Power505bhp/377kW/512PS @ 4200rpm Max. Torque752lb-ft/1020Nm @ 1750rpm Max. Speed184mph/296km/h Acceleration 0-100km/h5.3 seconds

The name may sound a little off, but it does have a story behind it. The name is derived from Bentleyâ&#x20AC;&#x2122;s historical racing pedigree, which included five victories at the 24 Hours of Le Mans â&#x20AC;&#x201D; the Mulsanne Straight being the stretch of the Le Mans racing circuit where cars reach their highest speeds. The features include stainless steel knobs on the dashboard that control the vent plungers are electronic micro switches that control electric servos. The feedback remains that of a metal rod to control the damper. Other features include the large wheels with small side walled tyres, which give an echo of the ride qualities of the 1920s Bentleys. Each car takes twelve weeks to produce. Customers have a choice of 114 paint colours, 21 carpet colours, nine wood veneers, and 24 interior leather hides, as well as specify a custom colour scheme. The rear seating area may be configured to accommodate either 2 or 3 passengers. Optional is a Naim 2200 watt audio system with MP3, Bluetooth, and an MMI capability.

Celebrating 8th Anniversary

Mercedes Benz S Class The direct genealogy of the S-Class began in 1951 when the 6-cylinder Mercedes-Benz 220 model appeared at the first International Motor Show in Frankfurt. Even this very first model boasted a high standard of equipment and delivered effortlessly superior performance. Having churned out several successful cars over the years, Mercedes has managed to capture Indian markets and rule it for quite some years.

`Rs. 1,04,00,000 (ex-showroom) Under the Hood

Engine3.0L 240 hp V6 Horsepower240 @ 3600 RPM 7 speed automatic standard overdrive Acceleration 0 - 100 km/hr8.7 seconds Max Speed250 km/hr

The S Class being a luxury model combines stunning looks and some serious power under the hood. The S550 recently ditched its naturally aspirated 5.5-liter V8 in favour of a 4.7-liter V8. Despite its smaller displacement, the engine boasts 429 horsepower and 516 lb-ft of torque - far better than the old motorâ&#x20AC;&#x2122;s 382 ponies and 391 lb-ft of twist - thanks to a pair of turbochargers. For those who donâ&#x20AC;&#x2122;t understand much of the technical jargon, the S Class has enough horses in there to travel at the speed to 250 km/hr.

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Jaguar XJ Ultimate `1,85,00,000 (ex-showroom) Under the Hood

Engine5.0 Litre V8 Petrol Supercharged LWB Acceleration 0-100 km/hr4.9 seconds Tank Capacity85 Litres Max. Speed250 km/hr Transmission6 speed automatic

If it could be one of the official cars of the UK royal family, then it obviously deserves to be a part of this list. Over the years, we have witnessed several versions of the car and the current one being the X351. Right from the exteriors to the safety measures inside the car, every single part of this car screams luxury. The most prominent feature on the Jaguar XJ Ultimate is the full partition centre console for rear passengers. The centre console has an electrically controlled table that rises out of the console and can be placed in front of either passenger. The rear section of the console has a chillier for cooling drinks that can accommodate a champagne bottle. The centre console also docks the touch-screen rear seat entertainment remote control as well as the controls for the two zone rear climate control system. The rear seats themselves are adjustable, have lumbar support and are equipped with massage function. Two iPads have been integrated into the back of the front seats that are hooked to wireless keyboards for the rear seat occupants.

Celebrating 8th Anniversary

Rolls-Royce Phantom Drophead Coupé

The less formal and one of the most stylish cars from the house of Rolls - Royce in India, the Phantom Drophead Coupé can make a style statement like no other set of wheels on Indian roads. The car displays a sociable character and its convivial interior evokes the feeling of being aboard an elegant motor yacht. It offers both driver and passengers a dual experience - intimate and cocooning or embracing the elements depending on whether the roof is raised or lowered. Inspired by the J-class racing yachts of 1930s (known for their performance and use of natural materials) the result is a car that epitomises romantic, performance motoring.

`4,20,00,000 (ex-showroom) Under the Hood

EngineV12 - 48 Valves Power output @ engine speed453 bhp / 460 PS (DIN) / 338 kW @ 5350 rpm Max torque @ engine speed720 Nm / 531 lb ft @ 3500 rpm Acceleration 0-100 km/hr5.8 sec Top Speed250 km/hr

The exterior remains faithful to the marine-nautical theme of the 100EX. The two-door four-seat convertible features rearward opening coach doors and a two-tone colour scheme. The interior is a modern avant-garde reinterpretation of the traditional English gentlemen’s clubroom with stylistic influences ranging from minimalism to Art Deco. Apart from all these luxurious aspects, the car packs some serious roaring horsepower with a capability of touching a top speed of 250 km/h.

189 I EXHIBIT I MAY 2013

Exquisite Time Pieces The transformation of watches from necessity to convenience to fashion to being the reason for envy has been gradual. Keeping the same in mind, we planned to feature watches that show not just the ‘time’ as we know it; they also show the time of those who wear it. Seen not just in different shapes and sizes, the watches in this feature perform functions more than one. Read carefully… the prices are not for those with weak hearts. (All prices mentioned here are minus taxes)

Not even a decade old, Greubel Forsey, derives its name from the last names of two ingenious men behind it, Robert Greubel and Stephen Forsey, who coalesced the best of both to get the ultimate luxury watches one could ever ask for. Its specialization lies in inventing timepieces with multiple tourbillons and inclined balance wheels with the aim of improving timekeeping precision.

Greubel Forsey Double Tourbillon Technique Black Titanium

Double Tourbillon 30o in Red Gold This one features an open dial thereby allowing the watch to be viewed and appreciated to the fullest. `2,25,97,588 (318,000 €) (Approx. cost)

With its rubber strap subduing the watch’s look, the movement inside the watch is hard to ignore.

`: Still to be decided. Yet, will be lesser than other models because of its humble design.

Greubel Forsey Tourbillon 24 Secondes Contemporain A unique edition with just 33 pieces, this one has a titanium movement and 43.5 mm platinum case with an elegant royal blue dial and a blue alligator strap that is hand – stitched with a platinum folding clasp.

Invention Piece 2 (IP2)

`271,850,05 (382555 €) (Approx. cost)

`424,085,68 (596786 €)(Approx. cost)

International Watch Company (IWC) was founded in 1868 by Boston watchmaker Florentine Ariosto Jones in Schaffhausen. By combining progressive American methods with skilful craftsmanship of Swiss watchmakers, IWC timepieces stand out due to their simple, clear-cut design and sophisticated technical features. With over 145 years’ experience, the IWC watches are perfectly crafted with highend technology and thorough precision.

The Quadraple Tourbillon Mechanism is at the heart of this one. The two double tourbillion systems are configured head-to-tail by a spherical differential.

International Watch Company

Featured Watches: Big Pilots Watch TOP GUN Miramar

Celebrating 8th Anniversary

Ingenieur Constant-Force Tourbillon

With its polished ceramic case, hands and chapter ring in beige and green textile strap this piece was inspired by the color and material range favored by the military

This collection has a patented constant-force mechanism that guarantees maximum precision. The double moon display depicts the surface of the earth’s natural satellite so realistically that even tiny craters are visible.

`9,89,532 (13925 €) (Approx. cost)

`157,67,289 (221882 €)(Approx. cost)

Ingenieur Perpetual Calendar Digital Date-Month This line adds an entirely new complications. With a 45mm titanium aluminide case that is typically used in aircraft and automobile turbines. The dial features semi-transparent sapphire subdials over the digital display discs, in order to see the same in motion. `27,02,188 (38026 €)(Approx. cost)

Lange & Söhne is a trademark of German watchmaking company Lange Uhren GmbH, a subsidiary of A. Lange & Söhne that is considered one of the finest watches and timepiece manufacturers in the world. Founded in 1845 by Ferdinand Adolph Lange in Glashütte near Dresden in the Eastern State of Saxony. After Ferdinand’s death, his sons Emil and Richard produced quality pocket watches that were given the “1A” designation. 168 years old now, the brand continues to hold its legacy even today.

Lange & Söhne LANGE 1 TOURBILLON PERPETUAL CALENDAR

14k Gold Hunter Case Pocket Watch With gilt finishing three quarter plate movement, bimetallic compensation balance and three piece enamel dial, this one is to die for! `3,23,035 (4,520 €)(Approx. cost)

This one was created for people who have far-reaching ideas and will only rely on a calendar designed to take the long view. Until 2100, its perpetual calendar needs no correction even by a day. This watch has been awarded as the “Watch of the Year 2012” by the world’s largest community of wristwatch enthusiasts. It also won “Golden Balance 2013’s” vote for watches priced over 25, 000 Euro. `1,92,27,144 (269442 €)(Approx. cost)

Fawaz Gruosi founded De Grisogono in 1933 along with his two associates and opened his first boutique specializing in jewelry design and sale of objets d’art in Geneva. The company was named after the maiden name of one of the associate’s mother. In 1995, he parted ways with his associates and incorporated De Grisogono S.A. Using black diamonds studded on a pair of sunglasses and cellphones, the brand opened several other branches in London, Gstaad Palace in Switzerland. In 2012, the brand launched its first tourbillon, the Tondo Tourbillon Gioiello, dedicated to women.

De Grisogono

Tondo By Night

Tondo Tourbillon Gioiello

It doesn’t matter whether it’s day or night. With its photoluminescent composite fiberglass material, the Tondo by Night Collection sparkles throughout. With its high technical movements, it is available in varied bright colors with its dial having 60 precious gemstones. It is available in purple amethysts, yellow sapphires, pink sapphires, white diamonds and orange sapphires.

`1,26,77,463 ( 179900 €)(Approx. cost)

Packed with luxury, opulence and elegance, Gioiello, which in Italian means jewel or treasure, this collection stands true to its meaning! With stunning diamonds of different hues & gorgeous matched Galuchat straps, fitted with diamond clasps, Gioiello marks the brand’s entry in the world of Tourbillon complications. Available in 18K White Gold, these watches make use of black and brown diamonds.

`9,65,432 (Max price 13700 €)(Approx. cost) (Some pieces cost 8400 €; `5,91,943)

Black Forever In 2011, Fawaz Gruosi paid tribute to the black diamond that was celebrated through its iconic timepieces called “Black Forever”. The collection is a true concentration on the watch’s technological innovation that has been re-inspired. Subtle, simple and stylish this one’s luxury at its best!

`2,02,95,216 (288000 €) (Approx. cost)

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Celebrating 8th Anniversary

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may 2013

Stunner of the Month

Mandana Karimi To know her, turn to pg. 104

Photographer: Kaustub Kamble

Celebrating 8th Anniversary

By Garvita Sharma

197 I EXHIBIT I MAY 2013

Dom Pérignon T

he exquisite wine brand Dom Pérignon that derives its name from the pioneer of winemaking, Dom Pierre Pérignon, the brand happens to be the most iconic symbol of both power and playfulness. With his unique techniques in winemaking business, Dom Pérignon’ has done a huge favor for wine lovers. When he gave a new twist to Champagne, he said “Come quickly I am tasting the stars”. Anyone who swears by Dom Pérignon will agree with this assertion made by him. The brand is one of the oldest Luxury brands in the world. His resolute devotion towards the quest of making “the best wine in the world” is what makes him exemplary.

HISTORY:

Before the young monk Dom Pierre Pérignon became the cellarer at the Benedictine Hautvillers Abbey in the western hills of the Marne in 1668, there was only what was known as the “wine of Champagne”. With amazing intuition, and introduction of new wine-making techniques, he was the first to see the fabulous promise of luxury and thus gave it body, spirit and grace. Inspired by the inventor, the brand of vintage Champagne, produced by the Champagne house Moët & Chandon, its first vintage was in the year 1921 that was released only in 1936 for sale.

HIGHLIGHTS: •The brand has been loved and appreciated by some leading figures of the world including James Buchanan Duke, the billionaire who had founded the American Tobacco Company and ordered 100 bottles for himself. His daughter, Doris Duke had kept 17 bottles in her cellar and sold the same at an auction in Christie’s in New York City in June 2004. •In 1971, the Shah of Iran ordered quite a few bottles of the first vintage of Dom Pérignon Rosé (the 1959 vintage) for the 2,500th year celebration of the Persian Empire. One of the champagne bottles from that lot was auctioned for €24,758 in 2008. •In 1981, Dom Pérignon was chosen for the wedding of Lady Diana Spencer and Prince Charles. •The brand is often traded at wine auctions •On 17th April, 2010, a new record was set for the sale of wine in Britain where a buyer spent more than €35,000 for Methuselah, 1996 Dom Pérignon Champagne Rose.

JOURNEY:

A vintage champagne that is only made in the best years, all the grapes used to make the wine are harvested in the same year. Its first buyers were 150 customers of Simon Bros & Co, the company that imported Moët in the United Kingdom, which ordered the first 300 bottles. It received immediate recognition in the marketplace and almost 100 boxes were shipped to the US thereafter. According to the current cellar master Richard Geoffroy, who has been the Chef de Cave for the brand since 1990, the 1921 collection comprised sandalwood, vanilla and praline. Until the 1943 vintage, Dom Pérignon was produced from regular vintage Moët & Chandon Champagne that was transferred to the special 18th century style bottles after extended cellaring. From 1947 vintage, Dom Pérignon has been produced separately from the start. The first vintage of Dom Pérignon Rose was released in the year 1959.

WHAT’S NEXT?: The current count of bottles produced in each vintage is close to 2 millions. The latest release of Dom Pérignon is from the 2003 vintage and the current release of Dom Pérignon Rosé is from the 2002 vintage. More than what’s next, we’re now curious to know, when’s next!

Celebrating 8th Anniversary

199 I EXHIBIT I MAY 2013

Ulysse Nardin

Celebrating 8th Anniversary

here has to be a reason as to why watches perform functions more than one – be it the date/month/year informer, the alarm clock, compass, thermometer, to watches having GPS technology, heart-rate monitoring techniques all rolled in various shapes, sizes and styles – watches have gradually become the reason behind people turning green with envy.

HISTORY:

Famous for its complicated, yet stylish mechanical watches, Ulysse Nardin, the man was born in the year 1823. The watch making traits in him ticked quite early, thanks to his father Leonard–Frederic Nardin under whom he studied horology. With expert watchmakers Frederic William Dubois; and Louis Jean Richard-dit-Bressel, the company was established in the year 1846. It started off being a famous manufacturer of marine chronometers that were made from a mountainous location in Neuchâtel, Switzerland. After his death in the year 1876, his 21 year old son Paul-David Nardin took over. While it set landmarks in the field of watch making for more than a century, in 1983, the company was taken over by Businessman Rolf Schnyder who re-launched the brand along with watch maker Ludwig Oechslin.

ROLF SCHNYDER and Science, he also showed interest in micro-mechanics. His foray into watchmaking makes for an interesting anecdote. Ludwig visited a small shop where he spotted a minute repeater wristwatch. As he couldn’t afford purchasing it, he thought of learning to make one himself. Thus at the age of 24, Oechslin studied watchmaking and antique timepiece restoration under Jörg Spörling in Lucerne. After his apprenticeship, he continued his post-doctoral studies in Stuttgart, followed by further studies in Vienna and the Deutsches Museum in Munich. At a reception of Spörling’s studio in Lucerne, Rolf had a chance meeting with Ludwig, when Rolf spotted an astrolabe (ancient device used during the Middle Ages to measure time by calculating the height of the celestial bodies above the horizon that helps one calculate the length of the days, solstices, length of the seasons, solar and lunar eclipses and so on) built by Oechslin along with Spörling. This impressed him to no limits and Schnyder’s vision and Oechslin’s genius, along with their respective philosophies, came together and re-launched the brand in 1983.

JOURNEY:

Thus, using modern materials and manufacturing techniques, Schnyder, Oechslin and the company’s staff designed and created complicated timepieces.

Rolf Schnyder and Ludwig Oechslin – Partners-In-Time

Highlights:

Rolf Schnyder: While he was 22, Rolf was hired by a Swiss Trading Company and sent to Bangkok to distribute Swiss Timepieces in Thailand. In 1968, he founded the first Swiss Factory in Thailand to produce precision watch components for export in Switzerland. Later, he built a watch case factory in Manila and a dial factory in Kuala Lumpur that produced a variety of precision watch components for the Swiss Watch Industry. While there, he did things not many people could imagine, which included learning the language over there, building a raft at the Burmese border and floating down the famous River Kwai, camping on the beach at Phuket, visiting China during the Cultural Revolution and lots more. A multitasker, the young Rolf made sure that he worked hard and played harder. He’d play rugby for Royal Bangkok Sports Club, has been a veteran snow skier and even won the Hong Kong water ski marathon in 1967. During one of his annual visits to St. Morritz in 1983, he learnt that Ulysse Nardin was up for sale; this was the time when Switzerland’s watch industry was in doldrums. And everything that followed is history. On his 75th birthday, Rolf launched a new limited edition called Freak Diavolo to commemorate his achievements. Ludwig Oechslin: Born in the small Italian village, Gabicce Mare in 1952, he studied philosophy, archeology, ancient history, astronomy, theoretical physics and Greek at the Universities of Basel and Berne. Besides having a strong liking for the Classical World

LUDWIG OECHSLIN

•With the introduction of Astrolabium Galileo Galilei in the year 1985, the company showcased its new approach. The watch displays local and solar time, the orbits and eclipses of the sun, moon and positions of several major stars at any given hour as seen from the Earth as well as sunrise and sunset, dawn and dusk, moonphases, moonrise and moonset, eclipses of sun and moon. This was followed by two other astronomical watches, the Planetarium Copernicus launched in 1988 and Tellurium Johannes Keppler launched in the year 1992. These three pieces constitute the ‘Trilogy of Time’ tag given by the brand. •Astrolabium Galileo Galilei entered the list of Guinness Book of World Records for being the world’s most functional watch having 21 distinct features. •In 1996, when the company celebrated 150 years, it released the 1846 Chronometer. •In various exhibitions held in Paris, London, Tokyo or Buenos Aires, the brand has received a total of 14 Grand Prix (First Prizes), including ‘The Prize Medal’, ‘The Progress Medal”, 10 Gold Medals, 2 Prix d’Honneur and 2 Silver Medals •Schnyder was awarded the “Spirit of Enterprise” Gaia Award in 2003 by the Musee International d’Horlogerie for his achievements and commitments. •Rolf Schnyder was followed by the “Lifetime Achievement Award” by the Grand Prix d’Horlogerie de Geneve Asian Edition in Singapore for his continued contributions towards watch making technology and innovations. •The Perpetual Ludwig’, named for its distinguished designer, is the first perpetual calendar watch in history which can be set forward and backward with a single winding crown.

WHAT’S NEXT?: The brand has already launched 5 new watches, namely Classico Serpent (Limited Edition), Maxi Marine Diver, Executive Dual Time Lady, Carnival of Venice (Limited Edition) and Stranger (Limited Edition that also plays the melodious “Strangers in the Night” by Frank Sinatra).

201 I EXHIBIT I MAY 2013

TUMI KNIFE

Tumi

Founder Charlie Clifford

HISTORY:

Based in South Plainfield, New Jersey, Tumi was founded by Charlie Clifford in the year 1975 after a stint in the Peace Corps in Peru. Derived from the name of a Peruvian ceremonial knife used for sacrifices, the bags’ features are as unique as the knife itself. The 69-year-old founder of the Company, Charlie Clifford, had an MBA degree in Marketing. But he said a no to a corporate job in Marketing to start a business where he sold rugged leather bags made in South America in the year 1974. When the Executive Director of Travel Goods Association, a place where he worked, asked him to think of a name for the Company, Charlie thought of Tumi as it was the national symbol of Peru. But the name sounded Japanese, Italian or Finnish, too. To add on, even their Dog was named Tumi.

JOURNEY:

38 years old now, Tumi’s range of bags are known for its business, lifestyle and luxury travel accessories. In the 1980s, when it introduced the soft, ultra-functional, black-on-black ballistic nylon travel bags it raised the level of travelling to altogether different heights. Its modern design and unparalleled performance in the wheeled luggage and business case categories increased its brand loyalty throughout the 1990s. A London based private equity firm, Doughty Hanson & Co, took over Tumi for $276M in the year 2004. Jerome Griffith became the CEO of Tumi Inc. in 2009. On 19th April, 2012, Doughty Hanson & Co, sought to spinoff Tumi in an IPO as Tumi Holdings Inc. After an initial opening day surge of 44%, Tumi Holdings Inc's stock price has dropped over 30%.

WHAT’S NEXT?: HIGHLIGHTS: •It holds more than 25 patents for its design and engineering breakthroughs. To add to it, Tumi has been consistently recognized by leading consumer publications as the "best" product in the travel and business categories. •In 2006, the company teamed with designer Anish Kapoor to produce the PowerPack Backpack. This backpack integrated solar technology for charging phones and PDAs. •In 2006 itself, they had a licensing agreement with Ducati, the Italian motorcycle manufacturer. They launched eight co-branded pieces where they sold through both the brands’ retail outlets. •In 2011, Tumi collaborated with Graffiti artist John Matos and launched the “Tumi TAG” Charity auction to aid the AIDS Community Research Initiative of America (ACRIA). •With a metal plate having an exclusive 20-digit registration number on each of its bags, users can register for the Tumi Tracer program. With the help of this program, Tumi users can have their contact info entered into a central database and find their bags, in case they’re lost!

Celebrating 8th Anniversary

In addition to its broad range of products that includes luggage, business cases, handbags, small leather goods, executive accessories, electronics, gifts, pens and watches, the brand plans to introduce performance activewear for travelers and men’s accessories including cuff links, belts and more.

Salvatore Ferragamo

Celebrating 8th Anniversary

“Women need food, water, and compliments. That's right. And an occasional pair of shoes.” These lines by Chris Rock, an American Comedian, Actor, Director, Screenwriter, TV and Film Producer phrases women’s love for shoes and its necessity quite well. Salvatore Ferragamo, the Italian Shoe Designer was quick in reckoning this soft spot amongst women. How this love furthered and expanded in different categories is commendable.

HISTORY

The brand gets its name from the famous Italian shoe designer, (1898-1960). The young Salvatore, at the age of nine made his first pair of shoes for his sisters and knew what he wanted to do for the rest of his life. He studied shoemaking in Naples for a year and opened a small store in his parents’ home. He worked with many Hollywood stars in the 1920s, before returning to Italy, and founded Salvatore Ferragamo where he made unique handmade footwear. ¬Situated in Florence, today the brand specializes in shoes, leather goods and readyto-wear for men and women. The parent company to Ferragamo Group, it also licenses eyewear and watches. Salvatore’s shoes were not just good-looking but also scientifically correct. With a network of over 550 mono-brand stores, the Ferragamo group runs operations in Italy thus making it one of the most widely known and chosen brand in Europe, America and Asia.

JOURNEY:

When Salvatore opened the Hollywood Boot Shop in California in the year 1923, he was already a celebrity shoemaker making customized shoes for some renowned personalities like Joan Crawford, Gloria Swanson, Marilyn Monroe, Eva Peron, Audrey Hepburn, Sophia Loren, Princess Diana, Maharani of Cooch Behar and handbags for Margaret Thatcher. In 1927, he moved from California and set up a shoe shop in Florence, Italy. Bankrupt in 1933 due to the Great Depression, the company saw an upward move by 1938 when he was actually in a position to buy the Palazzo Spini Feroni, one of the greatest Palaces in Florence.

HIGHLIGHTS: •Salvatore was the one who came up with the idea of wedge and cage heels that have made many feet proud. The shell-shaped sole, the invisible sandal, metal heels and soles, 18-carat gold sandal, the sock-shoe, sculpture heels, gloved arch shoe (made for the Maharani of Cooch Behar in 1938) are other landmark creations. The company is also famous for the ‘Gancini’ collection, the Salvatore bag and the use of patchwork. •Salvatore received the Neiman Marcus Award in 1947 •His eldest daughter Fiamma, who died in 1998 had inherited her father’s peerless talent and came up with the ‘Vara Pumps’ in 1978. She too won various awards, including the Designer of the year in 1988, ‘Saks Fifth Avenue Awards’ in 1969, Neiman Marcus Italian Fortnight in 1975, and so on. •Wanda Ferragamo has won close to 15 awards, including International Woman of the Year in 1982, has been the ‘Knight of Industry of the Italian Republic’ since 1987, she was named the ‘Patron’ of the British Institute of Florence in 2002, been declared the ‘2002 Entrepreneurial Champion by the ‘Committee of 200’ in the Luminary Awards in New York. In 2011, she was awarded the Fashion Group International’s Legend Award at the 28th Annual Night of the Stars Gala. •The Palazzo Spini Feroni that houses the company’s flagship outlet also has a museum dedicated to Salvatore’s life and his works. •The company also launched “My Ferragamo”, a new addition to the brand that was targeted towards the younger generation. •Bollywood’s style diva, Sonam Kapoor was gifted a pair of custom made Salvatore Ferragamo shoes in December last year, thus making her join the league with Priyanka Chopra and Abhishek Bachchan.

Post the Second World War, the company flourished and the workforce was expanded to 700 craftsmen producing 350 pairs of handmade shoes, daily. Post his death in 1960, his widow, Wanda, took care of running the business and expanding its operations to include eyewear, perfume, silk accessories, belts, scarves, bags, watches and ready-to-wear clothing line. The Ferragamo family has a long list of descendants, but according to a rule only three members can work at the company. This also created a fierce competition amongst the family members. The family thus announced that 48% of the company will be on float at the stock market. Besides Wanda, her six children also assist her and hold important positions in the business. Since October, 2006, Michele Norsa, an outsider has served as the Managing and General Director.

205 I EXHIBIT I MAY 2013

Harry Winston

Celebrating 8th Anniversary

HIGHLIGHTS:

•Harry Winston became the first jeweler to lend jewelry to an actress, Jennifer Jones, for the Academy Award in the year 1944.

While the credit for strengthening the bond between a girl and diamonds should go to American Jeweler Harry Winston, he should also be recognized for including diamonds as a part of men’s accessories, too. Winston, who changed the face of diamonds into art and revolutionized modern jewelry design, has inspired many designers and craftsmen to create infinitely beautiful jewels having the right mix of style and substance.

HISTORY:

Named after its founder Harry Winston, the company was launched in the year 1932 and has its headquarters in New York. 81 years old today, Harry Winston quickly picked up and gained the reputation of having fine diamonds and gemstones. Winston created jewels were favored by royals, maharajas and Hollywood’s elite. The brand deals with exquisite pieces of jewelry including earring, wedding bands, rings, pendants, brooches, necklaces, bracelets, cufflinks, timepieces and so on. Harry Winston, Inc.’s retail locations are called salons in almost 20 cities across the world, including New York, Tokyo, London, Paris, Shanghai and Singapore. Be it the Avenue and Premier Collections, the innovation of Ocean and elegance of Harry Winston Midnight, or the mind-blowing brilliance of High Jewelry Timepieces, Harry Winston has kept alive its horological heritage by adding up to its collections.

JOURNEY:

The Harry Winston story dates back to the time when Harry’s father Jacob started a small jewelry business in the US after migrating from Ukraine along with his mother. When Harry was 12, he recognized a two-carat emerald in a pawn shop, purchased it for 25 cents and sold it two days later for $800. Arabella Huntington’s (wife of the famous railroad magnate Henry Huntington) most prestigious jewelry collection from Parisian jewelers like Cartier was acquired by Winston after Arabella’s death and that is exactly how Winston expanded his empire. Thought quite old-fashioned, he redesigned the jewelry into more contemporary styles and showcased his skills at jewelry crafting. From Marilyn Monroe to Madonna, Jennifer Jones to Jennifer Lopez, Elizabeth Taylor to Angelina Jolie, each one has adorned their beauty using Harry Winston jewels. The 45.52 carat blue Hope Diamond, which was discovered in India’s Kollur mines in the 17th Century and had a long list of distinguished owners including Louis XIV, Marie Antoinette, was purchased by Winston in the year 1949 from the estate of American Socialite Evalyn Walsh McLean. As a part of its historic Court of Jewels exhibition, the Hope Diamond travelled to major American cities for four years (1949-1953) to educate people about precious gems and raised money for charitable causes. Finally in 1958, he donated the Diamond to the Smithsonian Institution in Washington D.C. as a gift to the world. In 1989, the brand introduced fine timepieces and opened a timepiece manufacture in Geneva in 2007. In 2009 to commemorate the 50th Anniversary of Winston’s donation of Hope to the Smithsonian, HW announced a project to re-design its setting. The setting was chosen by the American public in an online poll and revealed in 2010. In the April of 2012, the company opened its largest salon in Shanghai Xin TianDi. According to reports, this year on the 14th of January Harry Winston entered into an agreement to sell its luxury brand diamond jewelry and timepiece division to the Swatch Group Ltd. for US $750 million plus their assumptions of up to US $250 million of pro forma net debt. The transaction was all inclusive and included activities related to jewelry and watches, its 535 employees all over the world and the production company in Geneva, Switzerland.

•In the 1953 musical film ‘Gentlemen Prefer Blondes’ the song ‘Diamonds are a girl’s best friend’ includes lines that say, “Talk to me Harry Winston, tell me about it!” •To celebrate the fiftieth birthday of the classic 1939 movie ‘The Wizard of Oz’, Harry Winston made a pair of ruby slippers made up of actual rubies and diamonds. •The brands association with the Opus series has been a remarkable feat. Launched in 2001, Opus is the story of partnership between the brand and the independent watchmakers, which is driven with an aim to fulfill ultimate horological dreams and redefine time in a better way. •It won two awards at the Middle East Watches, Jewelry and Pen awards in the year 2006. •In 2011, Harry Winston was inducted in the Fondation de la Haute Horlogerie as a partner-brand thereby making it one of the companies to join the circle of those wanting to defend the values of technical and precious fine watchmaking. •The brand was the winner of the Reader’s Choice Award for Best Jewelry Line. •It won three prizes, including the ‘Watch of the Year’ for Opus 12 at the Watch World Awards held in New Delhi, India in October last year, ‘Best Concept Watch of the Year’ for Opus 12 and ‘Fashion Watch of the Year’ for Harry Winston Midnight Moon Phase

WHAT’S NEXT?: After the Harry Winston deal closes with Swatch, it is to be renamed as Dominion Diamond Corp. since it plans to go deeper into diamond mining after agreeing to buy a controlling stake in Ekati, Canada’s oldert diamond development. Some analysts say that Harry Winston will go after the 60 % it doesn’t already own in Diavik, the mine in Northwest Territories, adjacent to Ekati and controlled by global miner Rio Tinto Ltd.

207 I EXHIBIT I MAY 2013

Celebrating88ththAnniversary Anniversary Celebrating

ARJUN RAMPAL More than an Actor -The man behind the music

You come from an Army family background. How did the acting bug bite you? When you are not exposed to something, you never know if you want to do it or if you donâ&#x20AC;&#x2122;t want to. I have always been a movie buff and admired actors besides actively taking part in plays during school. But actually when I started working on "Moksh" with Ashok Mehta and the first time I faced the camera as an actor is when I realized this is what I want to be. You have adorned several hats - an actor, model, producer, television-host and a DJ. Which one do you prefer the most? Acting most definitely - that's my first love. You have received various prestigious awards. Which one is the most special to you? The National Award for Rock On. There were many cynics who said many not-so-good things about you winning the award. What are your views on the same? They are cynics, so they are not supposed to say nice things about the awards.

What do you think of the "100 Crore Club"? I think itâ&#x20AC;&#x2122;s great. If you can make a 100 Crores for a film, then why not. I'm sure everybody would want to. How dependent are you on technology? I'm quite dependent and at some point, I'm sure we all are. Whether it's driving your car or having to turn the air-conditioning on or just making a cup of coffee. But for me - I love sound and music, so most of my investments in technology either go into cars, music systems and I also love movies so - my home theatre. These are the things I am constantly updating to keep at pace with technology. And of course not to forget my mobile phone. Which Smartphone and Laptop do you use? I am very happy with my iPhone 5 and I also use a MacBook Pro.

PHOTOGRAPHER |SUBI SAMUEL STYLIST |ANISHA JAIN 209 I EXHIBIT I MAY 2013

Celebrating88ththAnniversary Anniversary Celebrating

On a scale of 1-10 how tech savvy are you? 1 being the lowest. Every time you think you know so much, you meet people who know a lot more. Technology is something that’s never ending. You can keep exploring it and that's why technology is so addictive. It keeps surprising you. What is your most precious gadget? The equipment I have at Lap- the mixing and the DJ'ing equipment. Lap is my club in Delhi where we have invested with the state of the art music systems. Your latest release D-Day - would you like to share with us a bit about the movie and your role? Well, I play a guy who is a Raw agent who is going to Pakistan to catch a very notorious person and that's all I can reveal about it, as it is an espionage thriller. I can’t speak too much about it otherwise it will loose its surprise. It's a very realistic and I think Nikhil Advani has done a fantastic job. I have worked with Irrfan Khan, Shruti Hassan, Huma Qureshi and Rishi Kapoor-ji for the first time and they are fantastic actors. We had a wonderful time shooting and I think the film is going to be great. We had a guy like Tom Struthers who is the action director for the Dark Knight, Blood Diamond and the Bourne Ultimatum. He did the action for it and I love action movies, so we had a blast. If you weren’t an actor, what would you have been? I would have been a very unhappy man. Which apps do you use the most? I think there are various apps so it depends on the occasion. I'm very active on Twitter. There’s also Soundhound, Google Maps, Instagram, TrueCaller and Hotel Tourister.But for my meetings and schedules i prefer and rely on my secretary. If you could invent one gadget for convinience, what would it be? A Teleporting device.

Your super-tech moment? When I learnt to beat mash on the turntable machine. You recently launched a musical festival "Lost". What channeled you into music? I have always like electronic music and very close friends of mine are DJ's. They kind of introduced me to it; they thought I have an ear for it, to mix tracks together. I play for my friends and I also plan to get some turning tables at home. Recently I played at Lap for the first time officially as a DJ where about 850 people showed up. I have this festival that I had recently launched called "Lost". It’s a good way to promote musical talents, to also get talents to meet each other and it is also a great experience for people. We are also looking to expand Lap by opening one in Mumbai soon. If you were deserted on an island, which 3 gadgets would you take along with you? Do you get network on that island? If yes then my phone so I can call someone and tell them that I am stuck on an Island and to come get me. Besides that maybe my Laptop as it has my music and everything else important on it, and my nice pair of Headphones.

211 I EXHIBIT I MAY 2013

Are there any talents of yours that we are unaware of? If there are then you will really have to know me better. Whatâ&#x20AC;&#x2122;s next on the plan of action? D-Day is out soon, I finished Satyagraha, and Iâ&#x20AC;&#x2122;m working on Villain that starts shooting in July. After a hectic schedule how do you like to switch-off? Well, the most important thing is not to make it more hectic or distracting , but i like to write every once in a while. What do you like to write about? I am going to start writing soon and have a blog up, but for that you will have to wait and find out, otherwise there will not be any surprises left to talk about.

Celebrating 8th Anniversary

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deepak ganwani 04/13

Celebrating 8th Anniversary