KRANKZTM BRAND POSITIONING
Krankz is the PREMIER headphone brand featuring next level sound and signature clarity. Our credentials are steeped in craftsmanship, quality and style. Our positioning is Next. Level. Audio. Our problem is awareness. We need to release the true power of the Krankz Brand.
PASSION.
It’s a powerful thing.
It speaks without saying a word.
It grows stronger with contact.
It creates image...even with eyes closed.
Most importantly‌it connects.
The musician plays to connect with an audience.
The audience will use a song to further a connection.
KRANKZ is the connection to Michael and his PASSION.
Creating attraction...
‌.and getting attention. (It’s a fine line between defined and refined)
To understand what Michael’s passion, we need to understand Michael.
History has given Michael archetypes to model his life, but he sees himself as the man of these times, ready to leave his own mark...
What attracts Michael? The modern image of success. Sleek and stylish on the outside‌bold and powerful inside.
What makes KRANKZ attractive?
It begins with the power of MUSIC and its unrivaled connections: personal, passion, boldness, power, social & style...
‌it continues with a unique shape and highlights of design.
What makes KRANKZ the modern mirror of MUSIC? Boldness, Power & Passion.
We need to leverage the power of passion. A clean, modern design that is filled with what burns inside‌ unique boldness and power. Just like Michael.
And, what’s the Achilles heel of KRANKZ?
”It’s just another set of headphones.”
Our Achilles' heel can also be an opportunity.
KRANKZ Strategic Persona…
Quality Over Hype.
Next Level Quality. Next Level Audio. Powerful, attractive, aspirational and the connector of good times.
KRANKZ Strategic Positioning.
THE CONSUMER KRANKZ BRAND TREE Audio and Music Fan
U.S. Headphone Company
Not Just One In the Crowd
Entrepreneurial Spirit
Prestige
POWER PLAY
Bold
POWER PLAY The position of Power Play lives between Bold and Prestige. It possesses the unspoken advantage of absolute confidence. This will allow the brand to smoothly maneuver into prestigious environments. Krankz doesn’t need to overhype, oversell or seek attention through celebrity. The quality is in the design, and it speaks volumes‌confidently with power and passion.
KrankzTM Headphones Next. Level. Audio.