BRAND BOOK
Krankz Audio – Brand Guidelines
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Contents
Krankz Audio – Brand Guidelines
Contents
03
Our Brand
05
Our Voice
13
Our Logos
16
Icons
19
Color palette
20
Photography
23
Typographu
25
Do’s & Don’ts
27
Info
28
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“Your brand is what people say about you when you’re not in the room.” —Jeff Bezos, Amazon founder
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Our Brand
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Brand Story
Krankz Audio. Our mission is to enhance your life through music and empower connections. we believe in Quality, not Hype.
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About Us Krankz Audio was born from a passion for music. After researching how many ‘popular brands’ were simply re-branding the identical, mass-produced factory headphones, we saw the need for a change. We put in the time and effort to research and design quality headphones with better sound…and ship them directly from our Las Vegas headquarters.
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Our Vision To create quality headphones with better sound than many of the current popular brands and offer them at a more reasonable price point that everyone can afford.
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Our Values Krankz Audio represents quality over hype.
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Our Personality We are: Next. Level. Audio. What do we stand for? Quality over hype. Our core beliefs? You don’t need a celebrity to tell you what‘s cool.You are your own celebrity.
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Brand Audience
Target Audience Our target audience is Michael. Michael sees himself as the man of these times, ready to leave his own mark. He desires culturally accepted outlets, behaviors, and symbols such as career success, reserved elegance and an appreciation of the finer things in life. He seeks new offerings and thinks of himself as a self-made trendsetter. He is his own celebrity. Krankz Audio – Brand Guidelines
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Our Voice
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Our Voice Honesty is the key when writing body copy. Write Krankz Headphones copy as if you’re talking to a friend at a bar or a live show. In other words, write the way real people speak. With headlines, remember that honesty is most interesting when balanced with passion, insights and real observations.
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Logos
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Our Logos:
(0 1)
With Tag Line
. (0 2)
No Tag Line
The Krankz Audio identity consists of a Logo and the tagline: Next. Level. Audio. The Logo mark can be used with intention as the visual focus or for product advertising support. The Tagline may be used in conjunction with the Logo mark or on its own.
Krankz Audio – Brand Guidelines
(0 3 )
No KZ or Tag Line WordArt Only.
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Spacing
Allow spacing
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KZ logo Icons:
(01)
(0 2)
(03)
All KZ logos are available in our Krankz Logo Ai File.
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Colors
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Color palette
Black
White
Red
Gold
RGB
00, 00, 00
RGB
255, 255, 255
RGB
237, 28, 36
RGB
204, 153, 51
CMYK
00, 00, 00, 100
CMYK
00, 00, 00, 00
CMYK
00, 100, 100, 00
CMYK
20, 40, 96, 02
HEX
#ffffff
HEX #ED1C24
HEX #000000
HEX #CC9933
White, Red and Black are the lead colors for the Krankz Brand, with the gold logo used exclusively used for the Krankz MAXX Headphones product line. Gray will be introduced with the new Krankz Ear Budz line.
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Photography
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Our Photography Our photography style conveys authenticity, as if you’ve captured a subject “in the moment.” The color, composition and feel should engage viewers and make them feel like they’re in the photo
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Typography
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Brand Typeface
Antenna
R EGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*!? M EDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*!? Use approved font
B O LD
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*!?
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Do’s & Don’ts The preferred method for referring to the Brand is Krankz Audio and Krankz Headphones. Until the brand is an established name, the name Krankz should not be used alone without Audio or Headphones as its support. Whenever possible, the Krankz logo should be used in conjunction with all communication and advertising: Website, E-commerce, Print and OOH.
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Our Mission
to enhance your life through music and empower connections. we believe in Quality, not Hype. Who we are
Next. level. audio. What we stand for
Quality not Hype Our voice Honesty is the key when writing body copy. Write Krankz Headphones copy as if you’re talking to a friend at a bar or a live show. In other words, write the way real people speak. With headlines, remember that honesty is most interesting when balanced with passion, insights and real observations.
Krankz Audio 4478 Wagon Trail Ave Las Vegas, NV 89118 (702)-361-3188 info@krankzaudio.com www.krankzaudio.com
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