NEXT. LEVEL. AUDIO.
“Creating engaging and immediately beneficial experiences”
Headphone Market Global headphone and earphone market is forecasted to reach USD 126.7 billion by 2027. Source: Grandview Research
Product Insight – Earphones accounted for 53.0% of sales Price Insight - $50 - $100 products had a 39.2% market share Technology Insight – Wireless captured a 76.2% market share Application Insight – The music and entertainment segment accounted for 41.6% of sales Source: Grandview Research 2019
R U O
D U A
n o i lat
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m 0 8 o t 5 7
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Purchasing Power
GEN Z • Stand out - NOT fit in. • Quality & Value Drive Decision. • Seek Unique Products - Open to NEW Brands. • Heavily Influenced by Social Media.
User Generated Content College Marketing
Viral Video
Blogs
MARKETING PLAN
Activations
Remarketing Geofenced Ads Social Media Influencer Campaign
BUILDING AWARENESS Primary target: 18-24 Secondary Target: 13-17 Step 1 – Step 2 – Step 3Step 4 Step 5 Step 6-
Generate 8-10 million impressions / views monthly. Capture 100,000+ web visitors, emails, sign ups monthly. Remarketing ads on social media & email. Sales Loyalty Upsell
CAMPAIGN CHANNELS Social Media Engaging video content on TikTok using influencers. Shareable, unique hashtags & challenges College Campuses Coupons, emails, Influencers, geofenced ads on social Remarketing Ads on social, web that follow web visitors to reinforce brand Activations Campuses, sporting events, shopping centers, retail demo days Promotions Student discounts, promo codes, ambassador program, contests
VIDEO MESSAGING “Music is the Escape” Escapism has been an increasing trend in youth marketing, especially Gen Z. Right now it is even more relevant during Covid-19, especially through the use of audio gear and musical enjoyment. People continually want to escape to something exciting and refreshing from their current situation. Many Gen Z’ers create music playlists to purposely change their mood and re-imagine their realities. Stuck at home doing schoolwork? Put on your Krankz headphones and be instantly transported to a new world. Now you are on the beach of Malibu, hiking through a lush forest or even floating around the desert sands of Mars. The possibilities are endless. “Music is your escape and Krankz makes your life better”
Goal: 3.5 million impressions per month
VIDEO CREATION FanBytes Advertising Agency Campaign launch with influencers posting their video content across a staggered timeline of two weeks that had been proven to generate maximum awareness and momentum for our new: ‘Music is the Escape’ campaign. • Teen is working at computer, puts on Krankz headphones and he is suddenly on a stage singing in front of a huge audience • Teen is listening to her mom on phone, she puts on headphones and is immediately on the beach with her friends dancing to music.
8-10 TikTok Influencers (USA) 8-10 individual posts 1M minimum views weekly
COLLEGE MARKETING NEW STUDENT OUTREACH Email Blasts, Promotional Codes & Coupons, Student Newspaper, Radio & Campus Bookstore Promotions
COLLEGE MARKETING INFLUENCERS Popular Students: • Fraternity / Sorority Members • Athletic Stars • Student Body Leaders
ACTIVATIONS • Student Enrollment • Sporting Events • Club Sponsorships
COLLEGE MARKETING Geofenced Advertising
• Off campus ads within a three-mile radius of campus. • Used to increase impressions and reinforce brand awareness • Ads based on proximity to campus, age, and behavioral targeting
The Social Landscape Online
TikTok Instagram Facebook
YouTube
Snapchat
Summary: Krankz Audio is a high-quality lifestyle brand with a consumer-friendly price point. We have developed the Krankz brand with the Gen Z demographic in mind. Generation Z, or 13–24-year old’s are a very open, accepting demographic both in life and in their consumer choices. They are more concerned with standing out versus fitting in. They are open to new brands and their purchasing decisions are based on quality and value. Krankz is about individuality; it is fun. It is loud. It is Next Generation. Presently we have: - Fully Developed Product - Inventory - Websites & Landing Pages - Contracts with World Class Ad Agencies - A Scalable Business Model / Marketing Plan We now need to communicate the benefits of purchasing Krankz and build our brand. The only way to do that is through advertising and marketing.
The More You Advertise, The More You Sell AWARENESS - We will generate 8-10 million views per month across social media with an emphasis on visual platforms like TikTok, Instagram, Facebook, Snapchat, YouTube, and Twitter. We will work closely with social media influencers to reach their followers. All ads will focus on delivering a clear, consistent message. TRAFFIC - 100,000 plus consumers monthly that visit our site, follow us on social media, sign up for our newsletter, and provide emails for sales, coupons, and contests. These are consumers who have favorably responded to an ad and have taken action. REMARKETING – Ads that follow the above traffic around to get additional impressions. Consumers start buying on their 3rd, 4th, and 5th impression. Remarketing to highly targeted traffic leads to sales. RETURNS – 3:1 on initial launch ramping up to 5:1 within a six month period (Industry Standard). In year two, as we gain traction and Krankz becomes known we forecast a 10:1 return on ad spend (ROAS) by month the 4th quarter.
$6,000,000
$8,250,000
$2,750,000
1 2022 3:1
2 2023 7.5:1
$10,000,000
Sal es
$45,000,000
Advertising
$100,000,000
FORECASTED RESULTS
3 2024 10:1
QUALITY OVER HYPE