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LearningObjectivesChapterRecognizingaFirm’sIntellectualAssets:MovingbeyondaFirm’sTangibleResourcesThisisthecasestudythathelpstofindthe strategicanalysisandmaketheconcernaboutchangingtheenvironmentofthecompanythatoperatesusuallyChapterStrategicManagement:CreatingCompetitive AdvantagesGeneratingcompetitiveadvantagedependsonhowwellthecompanymanagesitsaddedvalueStrategicmanagementisatoolforthetopmanagement teamthatprovidesabusinessframework,developsuniqueresourcesandskillsnecessarytoachievegoals,andrespondsadequatelytoBenefitsofEngagingin StrategicManagementTheProcessofDevelopingVisionandMissionStatementsFinancialBenefits•NonfinancialBenefitsWhySomeFirmsDoNoStrategic PlanningPitfallsinStrategicPlanningComparingBusinessandMilitaryStrategiesDevelopingEmployabilitySkillsKIMPLICATIONSFORSTRATEGISTS CompetitiveadvantageiswhenacompanyhasanedgeoveritscompetitorsinearninghigherprofitsfromitscustomersDefinestrategicmanagementanditsfour keyattributes;UnderstandthestrategicmanagementprocessanditsthreeinterrelatedandprincipalactivitiesThefundamentalforcesinthegeneralandindustry environments.TheDigitalandeTextbookISBNsforISEStrategicManagement:CreatingCompetitiveAdvantagesare,andtheprintISBNsareInthebusinessof strategicmanagement,yourfirstlessoningainingacompetitiveadvantageischoosingtherightgicManagement:Creating, Creatingsustainablecompetitive advantagesiscentraltoboththesuccessandlongevityoffirmscompetingintoday’sbusinessenvironmentPARTSTRATEGICFORMULATIONStrategic Resources,CompetitiveAdvantageandFirmsPerformance:AResearchAgendaChapterAssessingtheInternalEnvironmentoftheFirmBusiness, EconomicsTheenvironmentinwhichfirmsoperateisconstantlychangingandthereisneedfororganizationstooptimisetheuseoftheirresourcesandcore competenciesinordertocreateasustainableExpandCreatingCompetitiveAdvantageFreedownloadasWordDocdoc/docx),PDFFilepdf),TextFiletxt)or readonlineforfree.ChapterAnalyzingtheExternalEnvironmentoftheFirm.OneChapterStrategicManagementCreatingCompetitiveAdvantages.Masaba GeorgeMalikaCreatedTags