info@evolving-strategies.com | 703.373.7384
PocketTrial A new paradigm in public opinion research. What we do . . .
Why it’s different . . .
We’re leading a paradigm shift in public opinion research. The key is our PocketTrial; it’s like your own small-scale clinical drug trial, but it’s your message we’re testing.
In traditional message-testing polls and focus-groups, each respondent is asked what he thinks about a message; is it convincing, effective, agreeable, better or worse?
Our PocketTrial quantifies the true impact of a message using a customized, double-blind, and fully controlled experimental design.
But what a person thinks about a message doesn’t tell you how a message will impact his relevant opinions or behavior.
A PocketTrial can deliver the opinion snapshot of a standard poll, the color & insight of a focus group, and the movement & certainty that’s missing from both.
Who cares if people like a message or find it convincing? What matters is how a message impacts your target audience.
What you get . . . We translate sophisticated statistical analysis into clear, actionable information. We give you materials far beyond the standard deliverables of traditional firms: • Experimental proof of the impact • Behavioral measures of the impact • Visual report summarizing the statistical findings in clear, accessible language and simple graphs • Clear, actionable conclusions • Full transparency, all raw data • Traditional deliverables (top-lines/ cross-tabs)
We provide the right answer to the right question; how does your message impact your audience? We deliver quantitative analysis that’s qualitatively different.
Pricing - Our research provides much more value for about the same price as traditional methods. Pricing depends on the type of sample, the respondents who are targeted, and the length of the survey experiment. Call or email us for more information or an estimate (info@evolving-strategies.com | 703.373.7384).
“[At a time when Gingrich was at the peak of popularity, Evolving Strategies’ experiment] prefigured what weeks later became reality, when a barrage of negative advertising from Romney and his super-PAC effectively sank Gingrich. - Michael Warren, Reporter, Weekly Standard
“I’ve mentioned Evolving Strategies before, a D.C. consultant group that does some really interesting online experiments . . .”
“In this hard-to-predict GOP primary season, among the most interesting polls are coming out of a husband-wife team, Adam and Sabrina Schaeffer.”
- Sean Trende, Senior Elections Analyst, RealClearPolitics
- Clark S. Judge, Managing Director, White House Writers Group
“If you need sophisticated research that leads to significant results, Evolving Strategies is the partner for you.” - Michael Wm. Schick, Partner, Adfero Group
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