Evolis Digital Marketing Kit

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marketing kit


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Table of Contents partner toolbox

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image library

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why register on partners.evolis.com?

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web marketing

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collateral materials

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communications 28

logos 17

tradeshow / events

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partner toolbox


WELCOME to your

partner TOOLBOX!

Here you will find the tools necessary to help you promote and sell the Evolis Card Printer range Find the latest marketing support materials either for print or e-marketing purposes. This document contains links that will be updated as needed - this means that you don't have to worry about having an updated file, it will auto-update! All you need is your username and pasword to access most files on Evolis.com Partner section. Don't have access yet, why not? Here is what you are missing: • Access to the Evolis news for all information on new products, tools, promotions etc. • Various marketing tools available to promote Evolis products: logos, pictures, videos, emailing etc. • Technical support tools: reference material, development software, trainings programs, etc. Go to http://partners.evolis.com Fill out the registration form (your registration will be validated within 48 hours) Registration is personal: anyone from your company may register


Your Evolis Marketing center!

Need a low resolution PDF? No problem! Need a print ready high resolution file? No problem! Need the files in Spanish? No problem! The partner section has it all for you at your fingertips.

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collateral materials 7


Evolis Card Printers Range Brochure The new range brochure presenting the Evolis product line are available now! Discover these fantastic marketing tools to help you present Evolis products.

Download PDF - English Download PDF - Spanish Download PDF - Portuguese 8


Product Brochures Most of our product brochures have been updated with the new high-capacity ribbons, and are available in all languages. Download them here.

Download options on next page 9


BROCHURES

(for Web Purposes - low resolution - 72 dpi)

English l Spanish l Portuguese English Zenius Primacy Elypso TattooRW Securion Quantum 2 Kiosk Sig Pads 100/200 Hello Visitors

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Spanish

Portuguese


BROCHURES

(for Print - high resolution - 300 dpi)

English l Spanish l Portuguese English

Spanish

Portuguese

Zenius Primacy Elypso TattooRW Securion Quantum 2 Kiosk Sig Pads 100/200 Hello Visitors

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Project Brochure In order to win new projects, we have created a specific brochure highlighting our shared expertise in managing special projects.

Download PDF - English 12


Customized Evolis Brochures Evolis is giving you the chance to personalize the brochures for our full range of printers with your company details. This new tool means you can benefit from the Evolis brand image and contact prospective new customers with professional tools.

Improve your relevance and \responsiveness. • Download low-resolution PDFs when you're prospecting and send them to your customers instantly • Print high-definition brochures for trade shows from the printer nearest to you

Visit Customization Page 13


Sample Cards These sample cards help you showcase the printing quality of EVOLIS printers to your customers or during tradeshow. You will also be able to reach out to professionals in every market, thanks to dedicated application sample cards: banking card, membership card, driving license, healthcare card, employee badge, ID card, loyalty card, price tag‌ You can also use these cards for your own communication campaigns: email marketing, brochures, flyers etc.

Download Zip Folder 14


Product Cards Evolis is giving you the chance to personalize the brochures for our full range of printers with your company details. This new tool means you can benefit from the Evolis brand image and contact prospective new customers with professional tools.

Primacy Card Zenius Card Elypso Card TattooRW Card Securion Card Quantum Card Kiosk Card Sig Pads 100 / 200 Card High Trust Consumable Card Hello Visitors Card 15


Product Posters Our product posters have been revamped. These posters are ideal as promotional materials at your points of sale or at events.

Primacy Poster Zenius Poster Quantum Poster Securion Poster Hello Visitors Poster Evolis Range Poster Signature Pads Poster 16


logos


Logo variations and surrounding space! In order to enhance and identify all its business partners, Evolis has designed several logos, each having a specific role to play.

These logos are important tools to emphasize and claim your particular relationship with Evolis. To maintain their force and legitimacy, these logos must be used properly. For this purpose, Evolis puts at your disposal this logos usage guidelines that you must strictly observe to guarantee the value of the logos. Evolis reserves the right to withdraw any rights of use if the guidelines are not respected.

Download Logo Guidelines 18


Logo: Evolis Users: Every company in connection with Evolis (Distributor, Reseller, Customer, Supplier...). Function: This logo is to be used in any marketing materials to highlight the Evolis brand and products.

Logo: Evolis Official Partner Users: Evolis Distributors exclusively, in direct relationship with Evolis. Its use is limited to the current Evolis Distributors, it can not be used by resellers or former partners. Function: This logo ensures that Evolis Distributors are quickly recognized. It is a piece of evidence of the trustworthy business relationship with Evolis.

Logo: Evolis Authorized Reseller Users: Evolis Resellers dealing with an Evolis Official Partner (Distributor). Function: This logo identifies any Evolis Reseller as being an official member of the Evolis network.

Logo: Evolis Certified Repair Center Users: Distributors having attended the technical ERC Training. Function: This logo certifies that a Distributor has the appropriate skills to provide its resellers and customers with technical support.

Download Logo Files 19


Evolis Printer logos! Reproducible artwork for the Evolis Logos is available on the Evolis Partners’ website. To have access to the artwork, you must first log on to Evolis Partners’ website, and then follow the links.

Primacy Logo Zenius Logo Elypso Logo Securion Logo Quantum Logo Sig Pad 100 Logo Sig Pad 200 Logo Hello Visitors Logo 20


image library


Evolis Range photos! Choose from low or high resolution files for your next flyer or web project.

Primacy Image Library Zenius Image Library Elypso Image Library Securion Image Library Quantum Image Library Sig Pads Image Library 22


web marketing


HTML customizable email templates! These customizable emailing have been created to support you for your emailing campaigns to specific markets or applications.

What does Evolis provide you? A detailed argument to convince your audience, The suggestion of a product for a targeted application, The possibility to modify easily the text to add your contact detail and your logo, A simple template readable by all browsers and webmail. How to personalize emailing templates? To personalize the templates, you just need to open the link in Internet Explorer and use the 'Send page by e-mail' option (in the 'Page' menu). This will automatically open your e-mail client (Outlook for example) where you can directly modify the text of the template before sending to your mailing list. Alternatively, you can also save the page as an HTML file and modify it in a HTML editor.

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Employee Access Control ID Badge Employee ID Badge (Construction) Employee ID Badge (Medical) Event Badge Membership Card (Golfing) Membership Card (Fitness) Scholar Badge Student Badge Download all (Zip file) 25


Corporate WEB banners! Promote the Evolis line of printers on your website with these flash animation banners.

Instructions on how to work with these files are included with your download of the web kit (also available on partners.evolis.com)

Primacy Web Banners Zenius Web Banners Securion Web Banners Quantum Web Banners Download entire Web Kit 26


Promotional WEB Tools The Trade-In/Up program is offered at all times to help you conquer market share (Trade-In) and improve end-customer loyalty to the Evolis brand (Trade-Up) Choose from an email template and or 2 web banners at 250 x 250 and 468 x 60 format for your own needs.

250x250 web banner

Email template

468x60 web banner

More information... 27


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communications


Press Releases Read, print and/or download the latest Evolis press releases.

More information... 29


Success Stories Discover how Evolis Card Printer successfully helped companies, universities, governments and other organization to ease their card issuance processes to print: employee or visitor badges, student cards, membership cards, bank cards, loyalty cards,...

Banking Market Education Market Government Market Transportation Market Retail Market Leisure Market Corporate Market 30


Case Studies The Trade-In/Up program is offered at all times to help you conquer market share (Trade-In) and improve end-customer loyalty to the Evolis brand (Trade-Up) Choose from an email template and or 2 web banners at 250 x 250 and 468 x 60 format for your own needs.

Transit Case Study Identification Case Study Healthcare Case Study Events Case Study Access Control Case Study Retail Case Study 31


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tradeshow


Are tradeshows in your FUTURE?

Evolis will provide you with all the marketing tools that you need to make your event successful. The Evolis displays are perfect for a 10"x10" booth and will show your products with style.

To guarantee that your show is a success please make sure to follow the following procedures: • Contact Lissette Robledo to discuss your customized needs and to ensure material availability • The shipping costs from Evolis to the dealer (or the dealers booth) and from the dealer to Evolis will be at the dealer's expense. • The Evolis displays should be returned to Evolis within 30 days after the last day of the show/event. Any extension of the loan period should be notified to Evolis. • The dealer is responsible for any damage done to the displays during the loan period. • All the items listed in this catalog are available to you as loaners. You also have the option of purchasing these items: we would personalize them with our graphics and sell them to you at cost. Pleease contact Evolis for more information.

Lissette Robledo lrobledo@evolis.com


Tradeshow Backdrop (Graphic Wall) 10' Fabric Graphic Backdrop

The 10' Fabric Graphic Wall is the perfect backdrop for your 10'x10' booth. Extremely easy to set up, it's original shape will definitely give an edge to your booth. Specs: - 10' Backwall - Ideal for a 10'x10' booth - Come in a tube case of 12"x52" - 1.5" Aluminum frame / single-sided graphics Number of displays available: 2

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Stratus Table Quantum The stratus table sets up in minutes without tools. It is lightweight and packs small, yet it is very sturdy - supporting up to 100 lbs. Table Dimensions: 43"L x 26.5"W x 38.5"H Comes in 2 cases (a clamshell and a panel case) Total weight with cases: 98 lbs.

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Pull up Banners 3 Panel Pull Up Banner

The Reveal Wall multi-banner stand display provides a convenient, simple way to add a backwall graphic to your booth! The system consists of three 33.5" wide Reveal banner stands with full-color vinyl graphics and includes two clips that connect the tops of the banners together, ensuring perfect alignment. Includes three 50w lights and a hard shell case. The case converts into a counter and includes a black fabric wrap. Number of displays available: 1 Banner Stand Backwall Dimensions: 103.5"W x 83.5"H x 13.75"D

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Kiosk Display The Kiosk display is ideal to display our printers in a modern, professional and yet colorful setup. This kiosk comes with a USB monitor to easily plug and show your videos. The 3 circles are interchangeable to display the right applications at any show. The oval header can also be customized with your own logo! Specs: - Kiosk Dimensions: 91" H x 43" W x 42" D - Counter Dimensions: 22" D x 35" W - Ships in a crate - Crate dimensions: 69.5"L x 27.25"H x 25"W Number of displays available: 4

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Event Give-aways

Polo shirts to be ordered for the team representing Evolis at the booths. Subject to approval. Please email Lissette Robledo (lrobledo@evolis.com) to requests.

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Event Communication Tools

Now you can hand out several collateral pieces at your next event in order to help promote Evolis Card Printers. Choose between our latest press releases, success stories, case studies, advertisements, and even product brochures with your own CTA (Call to action on them)*.

Sample Cards

Reference Sheets

Case study

Success story

Advertisements (personalized)

*Some of these items can be personalized with your companies name. This is an expense that must be approved and taken from your marketing co-op funds. Please email Lissette Robledo (lrobledo@evolis.com) to requests. 39


3201 West Commercial Blvd, Suite 110, Fort Lauderdale, FL 33309 954-777-9262 Telephone / 954-777-9267 evolisinc@evolis.com


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