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The new Elypso New RW Printer Trade In - Trade Up Warranty Extension Program Marketing Tools Project Management Factory Customization Sustainability Success Stories


4 6 8 10


Gerardo Talavera will provide an introduction to all that’s new.


Explore the new features that Primacy has to offer.

THE NEW ELYPSO The versatile front-desk card system.


Evolis introduces the new ZeniusRW Printer replacing the TattooRW.





20 23 25 26


12 14



MARKETING TOOLS Are you using all of the sales tools



Make sure to review the latest additions to our product lineup.


Trade-In Trade-Up promotion and our warranty extension.

14 that Evolis has available for you?

Let Evolis help you on your next Project quote.


CUSTOMIZATION Have your printer specially configured at the factory!


See how Evolis is making improvements in the way we manufacture our printers.

ISEGA 3 Evolis Monochrome Ribbons are now ISEGA certified.

SUCCESS STORIES See how other partners of ours are using the printers to improve their business.



Carolina Sifuentes SALES COORDINATOR Renee Orsino TECHNICAL SUPPORT Alex Quiles / Steven Ovalles OFFICE MANAGER Olga Mesa

EDITORIAL Welcome to the 4th edition of Channel News! We have been very busy making some changes in our organization that will greatly benefit you. From our Marketing to our Sales departments our new team is eager to meet the challenges and take Evolis to the next level. In this issue, we will focus on new products such as the Elypso, a versatile desktop printer perfect for instant issuance businesses as well as the new ZeniusRW, a replacement of the previous rewriteable printer, TattooRW. However, printers aren’t the only new products we have launched, make sure to read the What’s New section for the latest information on our new ribbons and cards. We truly owe this expansion to you and thank you for your trust in us as we continue to provide you with more sales and market opportunities.

EVOLIS CARD PRINTERS 3201 West Commercial Blvd, Suite 110 Fort Lauderdale, FL 33309 United States Telephone: 1+954.777.9262 Fax: 1+954.777.9267 Email: Website:

I encourage you all to visit the Evolis partner center to review the sales and marketing tools available for your use. I also ask that you share any success story with us so that we can highlight your business in our next Channel News! Once again, thank you all for your continued support! Gerardo Talavera Managing Director


Print instantly your loyalty cards and gift cards! Strengthen the loyalty of your customers with personalized cards Encode easily all your data on the card: barcode, magnetic stripes,‌ Integrate easily into your existing POS system




NEW FEATURES PRIMACY New features for improved flexibility. Evolis Primacy now comes equipped with IP-based encoding, improved printer protection and wireless connectivity. LOCKING KIT ^ The locking system for Primacy prevents any unauthorized access to the machine (printer, cards and consumables).

< ENCODER Primacy Expert Smart Contact Station

imacy is one of Evolis latest card printers that is easy-touse, fast and flexible. When loaded with the Evolis cuttingedge encoding technologies, Primacy turns into the ideal solution to issue cards in medium to large runs. Primacy has been widely acclaimed to be the perfect solution for delivering transportation





The locking system for Primacy prevents any unauthorized access to the machine (printer, cards and consumables). New features include: • Improved printer protection: a metal lock that limits access to the printer’s core and consumables. This lock is available as standard or as an option. • IP-based encoding to monitor and personalize cards using any TCP/IP network. This is an option highly valued by System Integrators available to support their large projects.

passes, payment cards, identification badges, as well as multi-feature cards. Primacy personalizes color cards in record time; up to 210 cards per hour for one side, and 140 cards per hour for dual-sided printing. The same machine can print either one or both sides, and the dual-sided option can be activated on site. This flexible printer can also be fitted with additional options at any time, when magnetic and contact/ contactless encoding are required.

• Wi-Fi Connectivity, a true innovation in the world of desktop printers, as it seamlessly supports applications in mobile-intensive environments, such as event organization, or onsite delivery of badges (student IDs, membership cards, etc). Wi-Fi is available from the Evolis factory; no upgrade of Expert version will be supported.



THE VERSATILE FRONT-DESK CARD SYSTEM Evolis introduces Elypso, a versatile and powerful frontdesk card printer, ideal for instant personalization of smart cards! The Elypso printer was designed for all your individual plastic card printing and personalization needs: monochrome or color, with multiple encoding options. Elypso is ideal for instant customer-facing delivery of: • • • • •

Payment cards Transit passes Loyalty cards Healthcare cards Driver’s licenses

Configure your printer on-demand Specially developed for use at customer-facing counters, Elypso is your best choice for instant card personalization on single or dual-sided cards. The software architecture of Evolis Premium Suite® was designed to make Elypso fit seamlessly with your existing computer systems. Fully modular, Elypso can be equipped with encoders for magnetic stripe, contact and contactless smart cards.







Professional print quality Elypso uses the same print engine as our Primacy printer, which offers near photographic print quality (resolution 300 dpi). Optimal color rendering and edge-to-edge color or monochrome printing ensure professional quality cards.


With the Evolis Premium Software Suite® you can receive notifications and easily control the printer from your computer. Evolis High Trust® printing ribbons are easy to install and automatically recognized by the printer.






Ease of use Elypso is so easy to use, you can start printing cards immediately. There’s no need to spend time and money on training. Thanks to Elypso’s unique front-loading design, insertion and retrieval of cards make it easy to access even in tight spaces.


Space saving Very compact (barely bigger than a standard letter size sheet of paper) and quiet (48 decibels in operation), Elypso is discreet and has a small footprint. The cables and connectors are located at the rear to reduce cable clutter. Less waiting time With Elypso, get a personalized dual sided color card in less than 30 seconds! Save time and impress your clients with fast card delivery, that will boost your organizations brand image. Sustainable investment Elypso is designed with carefully selected materials, and our quality and compliance testing guarantee high reliability so you save on maintenance and/or repair costs. In addition, Elypso is upgradeable so you can manage your investments as your needs evolve. The Elypso printer was designed for all your individual plastic card printing and personalization needs: monochrome or color, with multiple encoding options.

What do the Paris Metro and the Cannes Film Festival have in common? Evolis card printers: their choice for smart card personalization For the past 5 years, the Cannes International Film Festival has relied on Evolis solutions to manage and deliver accreditation and security badges. Over the last 10 years, Evolis has also provided printers to personalize the Navigo pass at sales counters, across the entire Paris Metro transportation network. The largest organizations

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confidently select Evolis to handle their advanced and high-security identification requirements. Simply because Evolis’ solutions are innovative, user-friendly, reliable and cost-efficient.





The visitor badge is the very first impression visitors get of your company upon arrival. This badge means your staff are able to identify visitors instantly. The Hello Visitors solution allows you to provide each visitor with a professional badge, which enhances your companyâ&#x20AC;&#x2122;s image. Thanks to the software package provided with the solution, you can keep track of all visitors (arrivals and departures): you know who is on your premises at all times. Identify your visitors and record all their visits Add new visitors (or look up those who have already visited previously) in just a few seconds. The intuitive dashboard shows you who is on the premises at all times. You keep a record of all visits, including arrival and departure times. Print out personalized, reusable badges It takes just a few seconds to erase and print your visitor badges on plastic cards. Enjoy substantial savings by reusing your badges - up to 500 times each. Thanks to our template publisher, you can personalize badges using your own design / logo.

PRODUCT ANNOUNCEMENT The ZeniusRW is scheduled to replace the TattooRW beginning Spring, 2014. The ZeniusRW features will be released shortly, however, this printer will benefit from Evolis expertise and from the innovations of Zenius, Primacy and Elypso. Please note that product consumables and parts for TattooRW will remain available. If you have any questions please do not hesitate to contact your Evolis sales representative.





NEW 1/2 YMCKO-KO Starting immediately, the new ½ YMCKO-KO is available at Evolis! The ½ YMCKO-KO ribbon is the ideal solution when you personalize just one part of your card in color (cards featuring a color ID photograph) and some black resin printing (for text, logo and barcode) on both sides of the card. This ribbon has the same specifications as the standard full panel YMCKO-K color ribbon but the Yellow, Magenta and Cyan panels are half the length as described below: COMPATIBILITY AND PRINTING CAPACITY P/N: R7H006NAA • For Primacy and Elypso printers • Up to 250 prints per roll ADVANTAGES An advantageous cost per card regarding the standard YMCKO-K color ribbons when you personalize just a portion of the card in color. • •

Compatible with materials such as PVC, Composite PVC and PETF. The protective overlay on both sides of the card provides a better lifespan of the card and your printer.

For pricing information, please contact your Evolis Sales Rep.

New black cards in PVC-U are now available at Evolis! The new matte black cards in PVC-U from Evolis provide high quality and durability. Print in either monochrome white, silver or gold and get the ideal solution for price tag, membership and loyalty applications. Product information • • • • •

P/N: C8001 0,76mm (30mil) thickness Delivered by box of 500 cards For all Evolis Printer Ranges Compatible with all the Evolis Monochrome Ribbon

The protective overlay on both sides of the card allows a better lifespan of the card and of your printer. For pricing information, please contact your Evolis Sales Rep.




LIS CARD PRINTERS? Evolis is proud to announce the launch of new greater capacity ribbons for the Primacy and Zenius.


Increase of the ribbon capacity


• •

Zenius YMCKO color ribbon from 100 to 200 prints / roll Primacy YMCKO color ribbon from 250 to 300 prints / roll

This new YMCKO ribbon is available immediately. The cost per card of the color ribbons slightly decreases. The MSRP supplies price lists will be available on the Evolis Partners’ website and is effective immediately. Please find below the new pricing:

Zenius YMCKO Primacy YMCKO

Current MSRP


$38 $80

$72 $95

Current Cost/Card $0.38 $0.32

New Cost/Card $0.36 $0.316

% Decrease -4.9% -2.25%

Replacement product part numbers Zenius YMCKO Primacy YMCKO

Current Product Number R5F001AAA R5F005AAA

New Product Number R5F002AAA R5F008AAA

UNICHROMA RIBBON UNICHROMA™ is a UcYMCK color ribbon, formulated to produce sharp, bright images and clear text on Polycarbonate cards. It is a dry coating, supplied on a thin PET carrier ribbon and can be used in standard direct-to-card printers, using a normal thermal print head. Designed to personalize and durably protect highly secure badges, the UNICHROMA™ ribbon and Evolis SECURION card printer, when used together, provide an effective, economical solution ensuring high quality printing versus more expensive equipment technologies. This new ribbon is now available for custom secure card issuance projects, with a minimum order quantity of 2500 ribbons.



TRADE IN - TRADE UP! Until December 31, 2013, Trade-in any brand of desktop card printer for an Evolis Zenius or Primacy and save up to $400

Stop getting frustrated with your old ID card printer. Now is the time to upgrade! The Evolis Trade-In program lets you trade in any brand of card printer for a big discount on a brand new Evolis Zenius or Primacy card printer. With outstanding print quality, multiple encoding options, and high reliability in a small footprint, these powerful card printers improve usability and performance. Take advantage of this offer today. To promote this offer, we prepared an email template and web banner that you can use. To request them just send us an email at



EVOLIS INDIA Evolis announces the creation of Evolis India, following the acquisition of Rajpurohit Cardec, the official distributor for Evolis products in India.

WARRANTY EXTENSION Keep your printer operating at peak performance to get the most out of your investment! The Evolis extended warranty agreements provide the coverage youâ&#x20AC;&#x2122;ve been seeking for worry-free operation of your Evolis printer, long after the original warranty period has expired.

the repaired printer are covered by Evolis.

For more information on the warranty extension program, please discuss with your Evolis distributor, visit the Partner Center on or simply In addition to the standard scan the code below. warranty provided with your printer, we offer an optional extended warranty of up to 3 extra years, directly from Evolis. Your clients will have peace of mind: in case of hardware failure, the cost of the replaced components and/or parts, including the print head, as well as the labor and return costs of

This new acquisition follows Evolisâ&#x20AC;&#x2122; vertical integration strategy, aiming at increasing its capacity to intervene on high potential markets. Founded in 1985, Rajpurohit Cardtec Ltd has become a key player in the smart card personalization market, with a turnover of 497 million rupees in 2012/2013 (6.9 Million Euros). The creation of Evolis India will allow Rajpurohit Cardtec Ltd to enhance its technical, marketing and sales expertise in order to strengthen its capacity to answer the needs of governmental card issuance projects. With the acquisition of Rajpurohit Cardtec Ltd and the creation of Evolis India, the Evolis group now comprises 255 employees.



MARKETING & Video Library Access all types of instructional videos on the entire Evolis range. You can even download them for easy loading onto your own website.

Brochures Need a low resolution PDF? No problem! Need a print ready high resolution file? No problem! Need the files in Spanish? No problem? The partner section has it all for you at the click of a button...

Image Library No need to delay your printing project trying to source the correct image you need, just log in to the Partner section and download low and/or high resolution images of each printer / consumable.



& WEB TOOLS Technical Updates


Support information and resources organized by printer. Get the latest drivers for your printer, answers to the most frequently asked questions, download user manual, warranty information, etc.

Announcing the new â&#x20AC;&#x153;Authorized Evolis Resellerâ&#x20AC;? logo to help customers differentiate themselves and show that they are part of the Evolis network.

Web Banners Download different sized banners to promote the latest product or promotion. Recently loaded: Trade In Trade Up and New Primacy Web Banners!



PROJECT MANAGEMENT Evolis’ know-how in project management is widely recognized by the system integrators, key accounts and end users for projects relating to identification, security, transport, government, bank and loyalty. The perfect partners for your projects of centralized or decentralized card issuance, we thoroughly examine all your requests, even the most unorthodox. Our experts can satisfy even the most arduous requirements and offer you personalized solutions, developing products and services specifically for you: •

Hardware and software specifications for card issuing systems

Definition of the roles and responsibilities of the various players in the service chain

Evolis is there to advise and support you during the course of your project, from the initial planning stage through the operation and maintenance of the equipment. Your dedicated project manager will: •

Manage and monitor your project at every stage

• • • •

Coordinate the resources needed to properly implement the project Schedule and meet deadlines Control costs Manage risks

You will receive worldwide support combined with local networks with our support packages. Based on our vast distribution network – with over 400 official distributors in 125 countries, the Evolis group is an expert in international, multi-site and/ or multi-language projects. To guarantee their responsiveness and top-quality work, our technical partners are provided with a certified program of continuous training and the support of our centers of expertise spread around the world: Angers (France), Miami (United States), Singapore, Mumbai (India).



“Our project activity is enjoying double digit growth for the past 3 years. This success is due to our teams flexibility and immediate reaction to your demands. We work closely with you to integrate our product into your solution not vice versa.” Jean-Charles Pichon Project Manager



FACTORY CUSTOMIZATION Evolis implemented a dedicated postmanufacturing process to answer the growing demand for printersâ&#x20AC;&#x2122; configurations that are not available in the standard catalog. Since the launch of Primacy, Evolis is facing a growing demand of printer configurations that are not available in the standard catalog. Even if most of the distributors will manage such a configuration setup in-house with the ability of the options to be mounted outside factory, some of

them expect Evolis to perform such mounting service in its premises. Hence, Evolis decided to implement a dedicated post-manufacturing process to answer their needs. This offer has been defined for Zenius Expert and

Mag Encoder

Zenius Expert

Primacy Simplex Expert

Primacy Simplex Wireless

Primacy printers, Red color only. The following table lists all the options available for any kind of mix, allowing building ondemand configurations, as well as other restrictions.

Chip Encoder

USB Net Server

Duplex Option

Locking Option



What do an Indian driver’s license and a public transit pass in Venice have in common? They are both powered by Evolis! Several states in the Republic of India have selected Evolis printers to deliver millions of secured driver’s licenses. Every day, the public transit system of the city of Venice, Italy, draws on Evolis to design and personalize transit passes. Because our solutions are innovative, convenient, reliable and affordable, enterprises and

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large governmental organizations rely on our technology to serve their identification requirements, in a smart and fully secured way.





EVOLIS AND ENVIRONMENT From 2005, environmental criteria were taken into account in the construction plan for a new building for the company’s operations.


Energy Efficiency Reducing the electricity consumption of card printers is a key factor in the success of Evolis’ environmental approach. Learn more about the actions undertaken by Evolis as well as the results obtained in terms of energy efficiency by scanning the code below.

Since then, Evolis has been extending this environmentally responsible approach to its products. In 2009, Evolis carried out Life Cycle Analyses (LCAs) of its mid-range printers with technical support from Bureau Veritas CODDE, in accordance with ISO standards 14040 and 14044. The various environmental initiatives carried out by Evolis have allowed us to achieve a 13.3% reduction in greenhouse gas emissions between 2011 and 2013 from the Evolis printers concerned.

Environmental Footprint By analyzing the life cycle of a card printer, we could evaluate changes in the environmental footprint of Evolis products. These results have been used to design more environmentally friendly products. Phase by phase, we have acted to reduce our impact.

Environmental Progress

See the timeline of key moments in Evolis’ environmental measures and the progress that has been made. To view the timeline click or scan the QR Code below.



3 EVOLIS MONOCHROME RIBBONS GET ISEGA FOOD CONTACT CERTIFICATION PRICE TAGS ON PLASTIC CARDS Targeting specialty stores such as butchers, bakers, fishmongers, Kortho* offers a practical solution with an Evolis Zenius, the eMedia CS card design software and all related consumables such as blank cards and pre-printed cards. Most of the stores modify their price tags by handwriting on a piece of paper, with Kortho’s solution, they gain time, quality and its more hygienic. The user simply has to select the product information in an Excel database and modify the new price, product name and start the printing! Zenius has been chosen by Kortho to edit price tags in the fresh food industry for its user-friendly, easy to install, automatic set-up features.

“So far we have more than 160 stores that use our Zenius powered solution, and the number is picking up fast”

Van Vliet Account Manager at Kortho

ISEGA FOOD CERTIFICATION for Evolis- particularly on the Evolis has been granted ISEGA labelling market in grocery food contact certification for stores, which is really taking its black, white and BlackFlex off in Europe. monochrome ribbons. A growing number of retailers This certification means that and industry leaders in food the materials used in Evolis distribution are now labelling monochrome ribbons are food on their shelves using approved for contact with food. plastic cards (‘credit card’ It signals a major advantage format). Regulations governing

ZENIUS Cards are printed using the Evolis Zenius and the eMedia CS Card software.

the identification of foods generally recommend the use of materials whose composition isn’t harmful to foods. This food compliance certification confirms an Evolis ambition - to offer products that are both suited to, and respectful of, requirements related to the safety of goods, persons and food! For more information on the Kortho and Evolis Card Printers success story, turn to page 30.





Emergency Information: anytime, anywhere CHALLENGE

Provide customer-facing delivery of secured and personalized payment cards




In Case of Emergency Standard cards


Dualys card printer

The Time to delivering healthcare at an emergency scene is critical, and first-time responders need relevant medical information readily at hand. What personal and medical data is required? How can this information be made easily available? In 2011, About The Kids Foundation, a non-profit organization based in California, started providing standardized personal health cards with all relevant personal and medical data required for improved emergency assistance. ICE on your smartphone In Case of Emergency Standard (ICES) Standard Apps & Cards is a program that enables first-time responders on an emergency call to contact the relatives of the victim and obtain medical information urgently. Before the ICE Standard App, people would enter emergency contacts in their mobile phone address book under the name “ICE”. But with most cell phones being password-protected, this information was not always easily accessible. About The Kids Foundation has created a smartphone App called ICE Standard, which can be saved on a lock screen without the need for the smartphone password. About The Kids Foundation has also created a 3 color-coded process that immediately flags the medical status of an individual, denoting low to high risk. In the USA alone, every year an average of 16.2 million individuals are taken in an ambulance to a hospital. “Emergency situations can occur anywhere, anytime and to anyone”, explains Joseph A. Ekman, CEO and Founder of About the Kids Foundation. “Emergency teams go by the golden hour, where they need to get as much information as possible for rapid intervention in trauma cases. We take the ICE Standard program to new heights by offering a standardized ICE card available on plastic or as a mobile application.” Just like the smartphone App, the ICE Standard card uses a color code (green, yellow or red), and provides personal and medical information,










such as contact details, health insurance information, medication, allergies, etc. Additionally, the ICE Standard, as defined by About the Kids Foundation, aims at specifying where ICE cards should be kept for easy retrieval by first-time responders, depending on six possible situations where an emergency may occur: automobile, pedestrians, bike/motorcycle, home or residence, athlete at a sporting event and workplace*.

As smartphones are becoming commonplace, the ICE Standard card is today made available as an application for iOS and Android-based smartphones and devices, thereby extending the reach of the ICE Standard. Today, the 5-star-rated ICE App ranks as the #1 most downloaded emergency medical contact information app for iPhone and iPad, with downloads

Your ICE Standard card just a click away The ICE Standard card can be ordered online. The holder simply uploads a picture, fills out personal and medical information, selects quantities and proceeds to online payment. This personal data is securely stored and then printed on both sides of a plastic card using a Dualys printer from Evolis. “We want to make this ICE Standard card as widely available as possible. Besides individuals, we also encourage organizations to provide a personal card to their employees and members” explains Ekman. Businesses, for example, can offer this card through their Human Resources department. This medical information can also be made available online through a secured Web portal where the health information regarding an employee can be checked in case of an emergency situation at the workplace.

from users in 92+ countries around the world. ICE Standard details can be made available on the smartphone lock screen for immediate display to first-time responders. This application will soon be made available for Blackberry and Windows Phone 7 devices. *Learn more on

Jennifer Doe High Risk TACTS EMERGENCY CON

555 - 555 - 5555 444 - 444 - 4444 ALLERGIES

James Doe Jane Doe s, Pennicilin,

nut Cefalosporins, Pea Amoxicillin MEDICATIONS

Albuterol, Xanax, Stolaxa

Insulin, Wellbutrin,

Joseph Ekman and his team selected Dualys printers from Evolis to personalize their ICE Standard cards. This printer can be used as stand-alone simply by plugging it in to a desktop. It can also be seamlessly integrated into existing processes and environments, and networked whenever required. For the ICE Standard cards, the printer stands as the component that personalizes cards using information collected from card holders.

Dualys: seamless integration into existing environments Primacy: capitalizing on Dualys’ decade of success Taking card personalization to new heights, Evolis recently introduced Primacy as a replacement for Dualys. This new model benefits from all the features that made Dualys a blockbuster, and is available for card personalization and advanced encoding. Primacy also benefits from two key enhancements: a Print Center available on

the user’s desktop which provides notifications on the printing status, ribbon availability and other maintenance tasks. Primacy is also a true saver when it comes to operating costs. Power consumption is up to five times lower compared with printers from the previous generation. This is in fulfillment of yet another commitment from Evolis to make quality card personalization available to all.

Dualys has been used for a variety of identification projects worldwide. Easy-to-use and affordable, Dualys personalizes cards in color and on both sides. With three different releases over the past 10 years, Evolis has dramatically improved the reliability of this printer to make it the right fit for heavy-duty projects.

Dualy 3

TESTIMONY Joseph Ekman, CEO, About the Kids Foundation

There are many ICE initiatives around. How is yours different? First of all, we are a non-profit organization, and our goal is to make our ICE Standard card affordable to all. Our apps, for instance, can be downloaded free of charge, unlike other similar apps. We have also designed guidelines to help find this information as effortlessly as possible, whether it is on a plastic card or on a smartphone. This is what it takes to set a true standard. -


“It’s not just about the Evolis product; it’s about the overall service” What made you decide to use Evolis printers?

What are your upcoming projects regarding the ICE card?

It’s not just about the Evolis printer; it’s about the overall service. Quality was an important factor for us, as we cannot afford downtime in our card printing process. We met with TransTech Systems, a major distributor of identification solutions. They advised us to go with Dualys, and the support that they offered us was above our expectations! I can call them anytime for assistance and get premium support immediately. Obviously, pricing was also important, and overall, we got the best deal from TransTech.

We are extending the scope of our ICE Standard cards to pets! Yes, your favorite companion pet can now benefit from our convenient ICE Standard card. Another one of our key orientations is to leverage the large audience that uses our Apps to design solutions that improve emergency assistance. For example, one of our partners, Alohar Mobile, designed a location service based on our App, so that responders know exactly where an emergency victim is and how to get there. This is typically an application that could help save even more lives.

“ Our goal is to make our ICE Standard card affordable to all.”


© 2013 Evolis Card Printer. All right reserved. Actual data may differ. Data, specifications and product picture may be updated without prior notification. All brands and trademarks belong to their respective holders. 04/2013






RSBY: A card that provides millions of Indians with access to free healthcare CHALLENGE

Provide access to free healthcare for millions of indians, within an allocated budget


National Healthcare Program


Identification, enrolment and monitoring of payments


Pebble and Primacy card printers

In 2008, the Indian Government launched an ambitious program to help millions of Indians have access to medical care. In the scope of this project, each beneficiary has a highly sophisticated card which is personalized through an Evolis Pebble printer… and often, in very extreme environments. RSBY: an ambitious program targeting 160 million Indians. The Project’s goal is to offer free healthcare services – for each member of an eligible family. RSBY brings together the Indian Federal Government, public and private hospitals, as well as insurance companies. An individual - or family -health card, lies at the core of this Program. This card comes in a smart card format, which was considered to be the most simple and reliable. Such a health card has multiple applications and ensures that none of the stakeholders to this Program is deprived.

In the field, mobile enrolment stations are moved from village to village to identify eligible individuals who are instantly issued a personalized smart card thanks to Evolis printers deployed and supported by Rajpurohit Cardtec, the Evolis distributor for India. A beneficiary showing up at a hospital simply needs to insert his card in a reader to trigger the identification process based on an ID key, a personal picture and on fingerprints embedded in the chip. Healthcare services are then provided after this authentication, and within the individual’s annual financial allocation.

36 million+ cards The number of cards already delivered as of december-end 2012, is 36 million. The project, initially targeting those living below the poverty line, has been expanded to other profiles, such as construction workers for example.









More precisely, the health card enables beneficiaries to choose a partner – a private or public hospital – without having to pay any money in advance. The selected healthcare organizations are given a guarantee of payment, while the insurance companies track all provided healthcare services and monitor the related expenses. In other words, the smart card makes it possible to identify the beneficiary, to register every transaction and to generate a report on all healthcare services and treatment for each individual.


A Shared IT Infrastructure The RSBY Project leverages an IT infrastructure based on local servers, a centralized server and a freeware that is fully compliant with the IT requirement of all stakeholders of this major project. During enrolment, personal data of beneficiaries are sent and stored on local servers. Partner hospitals and insurance companies are linked to these servers and exchange data related to healthcare services and billing. Furthermore, any lost card is immediately « hot listed » on the central server, which prevents any fraud use. In the field, the scattered base of Evolis printers benefits from support delivered onsite by technicians from Rajpurohit Cardtec, and within a short timeframe.

TECHNOLOGY The RSBY smart card hosts personal data regarding the holder and family members who have been enrolled. Such data comprises the card holder’s personal information (name, address, name of father, gender and age), a personal ID picture (printed) and digital fingerprints (hosted on the chip). A family health card can host the personal data of up to 4 family members (name, gender, age, picture, and at least 2 digital fingerprints of each member). This biometric data is stored on the chip and replicated on both the local servers and the centralized server. This setup makes it possible to compare the biometric data stored on the card with those on the servers. Hospitals can substantiate the identity of any individual who approaches them to avail of the benefits from healthcare. This fraud-proof process was a key requirement from all insurance companies which joined this Program.

TESTIMONY Jagdish Rajpurohit, President, Rajpurohit Cardtec (India)

Can you tell us about your partnership with Evolis? Rajpurohit Cardtec was created in 1985 to cater to the identification market in India. Since 2002, we are the distributor for Evolis throughout India. Our partnership was initiated through the deployment of 20 printers for delivering drivers licenses. 10 years later, we have personalized more than 300 million cards in India for applications as diverse as identity,

Pebble and Primacy for a mobile personalization experience 5,000+ printers are deployed The Evolis Pebble printer was used for this Project because of its technical features: color printing, electronic personalization, top printing quality and speed, and a capacity to support large IT systems. In other words, Pebble met all technical requirements of the RSBY

Program perfectly– decentralized and mobile card delivery, as each enrolment team needs to move from village to village. As of today, more than 5,000+ Pebble printers are deployed to support this health program. As Evolis is renewing and enhancing its range of printers, it is now the Primacy printer that will support this project.



“Printers have to cope with harsh conditions” leisure, security and e-governance applications. Today, we are taking our partnership to new heights, with Evolis taking over Rajpurohit Cardtec. This is a smart move that will strengthen further our technical and sales expertise and help us get prepared to support an increased number of projects.

Why were the Evolis solutions selected for the RSBY Project? This Program selected the option of a smart card to support the requirements of each of its stakeholder. Both the Pebble and the Primacy printers deliver personalized cards instantly and in a decentralized way. Unlike desktop printers, these printers are considered to have the robustness of industrial-grade machines and have proven to work in rural areas with a very high reliability factor.

What exactly do you mean by “industrial-grade machines”? The RSBY Project requires that the Evolis printers travel from one village to another, and be deployed at the doorstep of each beneficiary under this Program. And this is exactly what the Evolis printers do. Such printers are perfectly adapted to the harsh conditions in India and they are often carried via bus and even on a bike. This Project, therefore, represents a very positive experience for Evolis and is ample proof that Evolis printers are not meant just for Europe or the USA, but are perfectly adapted to the extreme conditions in countries such as India, which has a varied topography and climate conditions ranging from -10 Deg C to as high as 50 Deg C .

“ Evolis printers have personalized around 300 million cards in India since 2002. ” -





Streamline the update of price tags in specialty stores


Retail specialty stores


Price tag management


Zenius Card Printer

A priceless solution for price tags Let’s face facts. Retail prices undergo unceasing fluctuations in the food industry, sometimes even on a daily basis. Specialty stores often struggle to update the price tags of commodities displayed in their glass cabinets or on their shelves. To tackle this issue, Kortho, an expert in coding and marking systems, and a distributor of Evolis printers in The Netherlands, has crafted a clever and very practical solution which removes the hassle involved in updating price tags.

Butchers, bakers, fishmongers, cheesemongers and other specialty stores usually sell their products over the counter at the price marked on each product tag. In 2010, Kortho provided a major chain of butcher shops in The Netherlands with a customized solution that would help shop owners and employees painlessly update their multiple price tags.

Remote troubleshooting & support The installation of the Evolis Zenius printer is carried out onsite by shop owners or employees themselves, since no specific IT expertise is required. Installation is seamless, in most cases, while operating the Zenius is as easy as running a desktop printer. Meanwhile, in supporting users, Kortho came up with a brilliant solution for tackling issues during product installation or operation. The user simply allows a Kortho representative to remotely get into his system for troubleshooting. For simple issues, support is also provided by phone. With this cost-efficient approach, specialty shops can be easily supported, wherever they may be located in The Netherlands.

“A price tag is key in triggering a transaction, but managing such tags is often a daunting task”, says Jan van Vliet, Account Manager at Kortho. “Actually, shop owners are often reluctant to regularly update their price tags. This jeopardizes their business: in case of a price increase, selling at the previous price stated on the tag actually results in a loss in revenues”. The traditional method of updating price tags is to handwrite them. Using an inkjet printer is another option for printing on a sheet of paper or on cardboard, but this entails trimming the tag, manually, to the required size, and then laminate it. As both processes are prone to errors and multiple attempts, it was urgent to removing the complexity from managing price tags. A packaged solution from Kortho The approach offered by Kortho is highly professional. The packaged offering combines an Evolis Zenius, the eMedia CS card design software and all related consumables such as blank black cards and pre-printed cards.

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The update process is performed easily. From his desktop, the user launches the eMedia CS card design software and opens the tag templates that are connected to an excel database with the product information. Then, he simply choses the product or keys in the new prices and triggers the printing: within seconds, the Zenius printer delivers the new tag. For printing on both sides of a card, one simply has to flip the card over and reinsert it in the printer’s front feed slot. And to carry out price updates faster, Kortho also offers preprinted cards. Improving customer experience This process is a time-saver for shop owners, but customers also benefit from it. A price tag can be set more attractive by providing shoppers with a wealth of information in addition to price: product description, special offers and more. A price tag can also carry a logo or a tagline, and be standardized to make display cabinets or shelves eye-catching and uncluttered. Besides, plastic tags can be washed, and, therefore, considered to be more hygienic. With Kortho’s offering, a price tag eventually turns into a powerful selling media. For example, Kortho offers the customer a “chalk written look” font. In this way the black price tags in combination with white ribbon create the look of a retro style price tag. Customers love this look in their cabinets!


Zenius, the versatile card printer

Kortho has selected Zenius as the core of its price tag management offering. Zenius is the one-stop solution for printing high-quality cards and tags, in monochrome or color. The printer comes in a Classic version for printing cards, while the Expert line provides encoding features that extend the scope of card personalization.

The user in mind


Jan van Vliet, Account Manager, Kortho

Can you tell us more about Kortho*? Kortho* is an expert in high-quality coding and marking equipment in The Netherlands and the global market. We‘ve been in business for over 50 years, serving customers in a variety of industries and for multiple applications. We distribute all Evolis products in The Netherlands, and provide the appropriate services.

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Zenius for managing price tags … and more! Zenius

With plastic cards becoming commonplace these days, a plastic card printer paves the way for multiple applications in addition to updating price tags. For example, many stores

“Evolis products have a leading edge over the competition” How do you consider your partnership with Evolis? During the past 10 years, we have noticed a dramatic enhancement in the quality of all Evolis products. What strikes me at Evolis is how easy it is to reach people, to discuss any issue we might have, or even to suggest a product enhancement. This capacity to listen to the market is why Evolis products have a leading edge over competition.

and hospitality industries, where multifeature cards will be used in providing access to a multitude of services and applications: car parks, door keys, payments and more. The good news is that Evolis already has the printing and encoding solutions at hand to support these requirements. *Learn more on

What are your future plans in card personalization? Evolis has introduced its new Zenius and Primacy models, and we are successfully distributing them in The Netherlands. We are also working on a major project in the tourism


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Both models benefit from the unique premium quality from Evolis. “So far, we have more than 160 stores that use our Zenius-powered solution, and the number is picking up fast” says van Vliet, “We are happy to note that there have been absolutely no product returns so far. This confirms the high level of quality Evolis puts into its printer”. With quality comes cost control: Zenius has the coveted ENERGY STAR certification and complies with the ErP European Directive for delivering reduced power consumption.

Zenius also offers ease of use. Maintenance has been made simple. For example, installing the printing ribbon is a simple one-step process, while ribbon configuration is carried out automatically. Users can manage printing jobs from their desktop though a smart Print Center that delivers pop-up notifications on the printing status, ribbon availability and maintenance tasks. Updating a price tag is, therefore, kid’s play, but Zenius also allows for updates in batches, as plastic tags can be printed in runs.

offer loyalty programs based on customer card, and a Zenius printer on site is a great way to deliver such cards. The printer can also manage gift cards, or even employee badges.



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