bottle blonde brochure 2021

Page 1

THE SWIFTER LIFTER



THE ONE THAT PUTS PERFORMANCE FIRST, THE EVER-RELIABLE FOR ALL LIGHTENING SITUATIONS. BOTTLE BLONDE, THE SWIFTER LIFTER.


WHAT IS BOTTLE BLONDE? a professional lightening portfolio including a powder lightener, clay lightener and colour remover that provides maximum lightening power and flexibility with clean, even blonde results while respecting people and the planet.

WHAT MAKES IT DIFFERENT? better performance. we put performance first so colourists can achieve complete lightening flexibility and epic lifting power with clean, even blonde results.

better for people. all formulas are fragrance-free to reduce scalp irritation and sensitivity during the lightening process. plus, they’re vegan , cruelty-free and gluten-free

better for the planet. we’ve used refill bags to help reduce plastic waste and formulated without petrochemicals , like mineral oil. instead, we use better for the planet ingredients like isopropyl myristate, guar gum and kaolin.

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CLAY LIGHTENER

POWDER LIGHTENER

COLOUR REMOVER



POWDER LIGHTENER a powder lightener suitable for all lightening applications that evenly lifts up to 9 levels while preserving hair strength and moisture. features + benefits • evenly lifts up to 9 levels • doesn’t dry out, swell or bleed • grey colour allows for a clear visual of the hair during processing • creamy consistency for easy and precise application • fragrance-free formula reduces sensitivity on scalp • suitable for all applications key ingredients cyamopsis tetragonoloba (guar gum)

provides hydration and prevents powder from drying out

isopropyl myristate

conditioning alternative to mineral oil that provides hydration and slip

kaolin

creates creamy consistency and prevents bleeding, while strengthening and hydrating

LEVELS OF LIFT: UP TO 9 SUGGESTED mixing ratio: 1:2 application: on scalp, off scalp, foil development time: up to 45 minutes use with: 6.5, 10, 20, 30, 40 vol hue-verse cream DEVELOPERS

available in: 500g + refill vegan/ cruelty-free/ gluten-free/ made without petrochemicals and fragrance



CLAY LIGHTENER a clay lightener for creative and precise free-hand lightening that evenly lifts up to 8 levels while preserving hair strength and moisture. features + benefits • evenly lifts up to 8 levels • thick, creamy consistency adheres easily to the hair for easy and precise free-hand application • forms a coating on the outside, maintaining moisture on the inside to prevent dryness, crumbling, swelling or bleeding • fragrance-free formula • suitable for all free-hand applications without the need for foil key ingredients cyamopsis tetragonoloba (guar gum)

provides hydration and prevents powder from drying out

isopropyl myristate

conditioning alternative to mineral oil that provides hydration and slip

kaolin

creates creamy consistency and prevents bleeding, while strengthening and hydrating

LEVELS OF LIFT: UP TO 8 SUGGESTED mixing ratio: 1:2 – 1:3 application: free-hand development time: up to 45 minutes

for t iv e crea y d cla -han free cation i appl

use with: 6.5, 10, 20, 30, 40 vol hue-verse cream developers

available in: 400g + refill vegan/ cruelty-free/ gluten-free/ made without petrochemicals and fragrance




KNOW THE DIFFERENCE:

VS

CLAY LIGHTENER

POWDER LIGHTENER


CLAY LIGHTENER

POWDER LIGHTENER

CONCEPT

CONCEPT

a clay lightener for creative and precise free-hand lightening that evenly lifts up to 8 levels while preserving hair strength and moisture.

a powder lightener suitable for all lightening applications that evenly lifts up to 9 levels while preserving hair strength and moisture.

LEVEL OF LIFT

LEVEL OF LIFT

up to 8

up to 9

APPLICATION

APPLICATION

all free-hand techniques

on-scalp, off-scalp, foil techniques

DEVELOPMENT TIME

DEVELOPMENT TIME

up to 45 minutes

up to 45 minutes

DEVELOPERS

DEVELOPERS

6.5, 10, 20, 30, 40 vol

6.5, 10, 20, 30, 40 vol

SUGGESTED MIXING RATIO

SUGGESTED MIXING RATIO

1:2 - 1:3

1:2


me e s u move e r to aino st


COLOUR REMOVER a colour remover for the removal of direct dye, demi-permanent and permanent colour from colour-treated hair. features + benefits • effectively removes all types of hair colour • unique combination of gentle persulphates and strong cleansing agents efficiently remove pigment key ingredients oryza sativa (rice starch)

preserves hair strength

isopropyl myristate

conditioning alternative to mineral oil that provides hydration and slip

cyamopsis tetragonoloba (guar gum)

provides hydration and prevents powder from drying out

SUGGESTED mixing ratio: 1:2.5 application: bowl + brush development time: up to 30 minUTEs use with: 10, 20 vol hue-verse cream developers

available in: 50g

vegan/ cruelty-free/ gluten-free/ made without petrochemicals and fragrance



HUE-VERSE CREAM DEVELOPERS creamy and rich all-purpose developers that provide maximum lightening performance, condition and shine. features + benefits • creamy and thick viscosity for superior adhesion • yellow chamomile + plant-derived glycerine add condition and shine • 6.5 vol (1.95%), 10 vol (3%), 20 vol (6%), 30 vol (9%), 40 vol (12%) available in: 1000ml

POWDER LIGHTENER lift

cream developer

application

1 – 2 levels

6.5 vol

on and off scalp

2– 3 levels

10 vol

on and off scalp

3– 5 levels

20 vol

on and off scalp

5– 7 levels

30 vol

off scalp

up to 9 levels

40 vol

off scalp

lift

cream developer

application

1 – 2 levels

6.5 vol

free-hand

2– 3 levels

10 vol

free-hand

3– 5 levels

20 vol

free-hand

5– 7 levels

30 vol

free-hand

up to 8 levels

40 vol

free-hand

CLAY LIGHTENER

COLOUR REMOVER removal level

cream developer

stronger removal

20 vol

softer removal

10 vol


POWDER LIGHTENER

POWDER LIGHTENER

REFILL

THE HEAVY LIFTER POWDER LIGHTENER + REFILL

UP, UP AND AWAY POWDER LIGHTENER X 3 REFILLS



CLAY LIGHTENER

CLAY LIGHTENER

PAINT BOARD

COLOUR REMOVER

COLOUR REMOVER + DISPLAY ( X 12)

REFILL


CLAY LIGHTENER

ng i m o c on so

THE CREATIVE LIFTER CLAY LIGHTENER + REFILL

HIGH AS THE SKY CLAY LIGHTENER X 3 REFILLS


mi-permanent hair.

s ance

PROMOTIONAL SUPPORT

better performance we put performance first so colourists can achieve complete lightening flexibility and epic lifting power with clean, even blonde results.

better for people

THE SWIFTER LIFTER. THE ONE THAT PUTS PERFORMANCE FIRST, THE EVER-RELIABLE FOR ALL LIGHTENING SITUATIONS.

all formulas are fragrance-free to reduce scalp irritation and sensitivity during the lightening process. plus, they’re vegan, cruelty and gluten-free.

better for the planet we’ve used refill bags to help reduce plastic waste and formulated without petrochemicals, like mineral oil.

exclusively distributed by haircare australia – 1300 437 436 – haircareaust.com

vegan / gluten-free / gimmick-free / tested on humans / made without petrochemicals and fragrance evohair.com – /evohair – @evopro – #evopro

THE ONE THAT PUTS PERFORMANCE FIRST, THE EVER-RELIABLE FOR ALL LIGHTENING SITUATIONS. BOTTLE BLONDE, THE SWIFTER LIFTER. vegan / gluten-free / gimmick-free / tested on humans evohair.com – /evohair – @evopro – #evopro

PRINTED ADVERTISMENTS

SOCIAL ASSETS

EDUCATION TOOLS fold line

fold line

mixing ratio: 1:2.5 use with: 10, 20 vol hue-verse cream developers application: bowl + brush development time: up to 30 minutes

benefits • effectively removes all types of hair colour • unique combination of gentle persulphates and strong cleansing agents efficiently remove pigment key ingredients • oryza sativa (rice starch) – preserves hair strength • isopropyl myristate – conditioning alternative to mineral oil that provides hydration and slip • cyamopsis tetragonoloba (guar gum) – provides hydration and prevents powder from drying out

A PROFESSIONAL LIGHTENING PORTFOLIO THAT PROVIDES COMPLETE LIGHTENING POWER AND FLEXIBILITY WITH CLEAN, EVEN RESULTS WHILE RESPECTING PEOPLE AND THE PLANET. BOTTLE BLONDE, THE SWIFTER LIFTER.

SALES BROCHURE

PRODUCT KNOWLEDGE VIDEO



38 680_03. 2021

vegan/ gluten-free/ gimmick-free/ tested on humans evohair.com/pro /evohair – @evopro – #evopro


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