PR Handbook 2023

PR HANDBOOK

LOVES GOOD NEWS

INTRODUCTION

Everyone Active’s PR team is all about ‘getting things in the news’, right?

Well, yes, that’s true. The PR team is of course firmly focused on securing positive coverage across the media, but there’s a bit more to it than that.

Just to give you an idea (and while we have your undivided attention), here’s an overview…

We draft everything from press releases to social media posts, advertorials to speeches, prompts for front-desk colleagues to signs hanging up in the changing rooms.

We act as a go-between for company and media, organising interviews and preparing interview briefings, as well as proactively seeking opportunities for fresh coverage.

We run PR campaigns such as Everyone is Family, which raise the profile of EA, our facilities and activities, as well as coordinating the hugely successful Sporting Champions scheme.

We play a key role in organising open days and booking and managing the talent which appears, alongside drafting PR plans to submit as part of new tender bids.

We also try to educate colleagues on what PR is, why you should care about it and how it can make a difference to all Everyone Active sites.

In short, we do a fair bit, and we are here to help you. And that’s what this handbook is all about – a handy reference guide for you and your sites to answer any queries you may have around PR. We hope it comes in useful and as always, if you have any questions, please do let us know. Enjoy!

m a e T R P The

WHY DO WE DO PR? There are many reasons we do PR, which include: • • • • • • • • •

To attract new customers To drive company revenue To help Everyone Active achieve its corporate objectives To raise the profile of Everyone Active To raise the profile of centres To inform local communities what facilities, activities and schemes are available in centres To tell our side of the story and influence the way people talk about us To help our cause when bidding for new tenders To help us recruit new employees

Have a question for us? Send an email to pr@everyoneactive.com

Timeliness

Newness

Large investment

Community impact

Surprise

Celebrities

Shareability

Talking points

Pictures

Positivity

Progress / landmarks

Powerful statistics

Notable successes

Human interest

Compelling quotes

High resolution photograph

Who is involved in the story?

What is happening?

When is it happening?

Where is it taking place?

Why is it happening?

S

• Adding of selected new activities

PO

• Anniversary of opening of new pool/fitness suite

S

• Launch of scheme in contract • Athletes accepted on to the scheme

IONS

• Building of new facilities

ORTING CHA P S

MP

EXI

T

ITE S G IN

• Athletes supporting EA events & initiatives

STEPS E V I IT • to reduce carbon footprint

ESTONES L I M

• to reduce gender gap

• Swim scheme passes 3,000 members

• to reduce health inequalities

• 10million people visit leisure centre

NEW SIT E

elite sports events • Charity events

• Build updates

• Successful Quest assessments

• Announcement of new operator

• Award nominations /wins

• Handover of keys from council to EA

S R E F

TOMER OF S U

AN N O

N • Large-scale/

• Free memberships for Parkinson’s users • Free access for Armed Forces for a weekend

C

U

ENTS M E C

• Preview of opening day • Opening day review • Customer footfall in opening week • Preview and review of open day • Anniversary of first year open

OUR CAMPAIGNS Everyone is Family A campaign to celebrate parents and families – in all forms – and address the trials and tribulations of balancing life changes with maintaining a healthy lifestyle.

The second year of this campaign in 2022 saw us celebrate another summer of families being active together, taking inspiration from the Birmingham Commonwealth Games.

Everyone is Family aims to inspire families to try out different activities together – both in and outside of our centres.

Age is Just a Number Age is Just a Number takes place in November and aims to encourage people over the age of 65 to be active.

The campaign highlights our older members who are very active to inspire the age group, the majority of which does not achieve the recommended amount of weekly activity.

Sporting Champions scheme The Sporting Champions scheme supports up-and-coming, talented athletes by providing them with free access to our training facilities across the country.

The scheme holds mentoring sessions covering a range of topics, offering advice and support on any challenges the athletes may encounter throughout their sporting career.

The scheme is fronted by Olympic silver medallist and broadcaster Colin Jackson.

We now also work with a panel of ‘Elite athletes’ who mentor and guide participants on the programme.

INFLUENCERS

Our Elite athletes for 2023-24 are: Lauren Steadman (paratriathlon), Jessica and Jennifer Gadirova (gymnastics), Richard Kilty (sprinter), Kadeena Cox (Paralympic athlete), Maisie Summers-Newton (Paralympic swimmer), Lutalo Muhammad (taekwondo).

•

Influencers help to raise the profile of their local centres by using our facilities and posting about their experiences on social media.

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The PR team liaises with influencers to take part in campaigns such as Everyone is Family.

•

We ask influencers to sign up for pay-as-you-go membership through the Everyone Active website. We then pass on their membership IDs, so sites can ensure they get their activities free of charge.

Influencer management Please ensure you have a dedicated colleague to greet the influencer on arrival and show them around.

This should be the influencer’s ‘go to’ if they have any queries. It is important we create a welcoming environment and ensure influencers are getting the most out of their visit.

Please ensure your social media manager is sharing the influencer’s content on your local pages.

OUR COVERAGE Client: Source: Date: Page: Reach: Value:

New Moorways Sports Village

Most babies learn best when they see, hear, feel, touch, taste and smell.

The new Moorways Sports Village offers plenty for kids to enjoy Families can dive into the fantastic facilities at Derby’s brand new Moorways Sports Village and Water Park this summer.

The £42million centre, run by awardwinning operator Everyone Active in partnership with Derby City Council, has lots of brilliant activities for energetic kids.

Action PR Leicester Mercury 23/05/2022 18 22794 1495.8000

Client: Source: Date: Page: Reach: Value:

The centre’s water park features the only wave-creating WaveBall in use in a UK public pool, a racer slide and a fun water play area for families.

Sun (hopefully), sand and swimming as pool Enter your postcode at www.babysensory.com gears up for summer

Sneak a peek, it’s all amazing!

Our multi-award winning classes will introduce you and your baby (or babies) to a world of sensory delights, where you can relax, spend SUMMER’S just around the corner - and for adults Emaand il :£2.90 for children.

The outdoor pool area relaunched in quality time with eachthat other and enjoy meeting means one popular Leicestershire derbyeast@babysensory.co.uk July last year as part of a £1.2 million other new parents. attraction is gearing up to open once

BabySensoryDerby

Ashby Lido,to theaid county’s outdoor alongside the change in name to Ashby Specifically designed from birth your only child’s public swimming pool, will open for the Leisure Centre and Lido. development, the programme is packed with an Alongside the main pool, a areas 2022 season on Saturday.

Derby Classe s existing at: Various large sandpit filled with activities was incredible variety of sounds, smells, sights, The outdoor pool, based at Ashby including: variouass was DSpondon, erb y areIlkeston, as includLittle ing: Eaton, a “Splashby Hut” Leisure Centre, pool, located at, it is launched, textures, music, dance, signing andThe massage Littleover, Hilton, Melbourne & Chester Green serving a range of refreshments. the county’s only outdoor public – and you’ll never experience the same Duncan Gibb, Everyone Active’s swimming pool. contract manager, said: “We are really class twice.

The pool, which opened in 1929, has

Alongside the main 50m pool, a separate teaching pool, with a depth of one metre, can be screened off for private hire and children’s parties.

abysensory.com undergone a significant transformation looking forward to welcoming www.bfamilies It doubles asAction a sensory Client: PR pool for during the period of closure on the back for the summer and to see everyone children adults with special Source:andFarnham Herald of a customer consultation exercise and enjoying the pool, sun and sand.

“As the only public lido in subsequent investment from the Date: 27/01/2022 Leicestershire, we are expecting a busy centre’s operators, Everyone Active.

Page: 21 so we would encourage people Cold water sessions have beenenjoysummer, We’ve done the research; so you can the fun...

E: derby@lotsfortots.co.uk to book their places early.

Reach: 26242 operating from early this month at the “Swimming is a hugely important life pool, at Ashby Leisure Centre in Hood Value: 616.1200 skill and the lido allows everyone to Park.

BS_A5_Advert_Image-2_Postcode_Update_1.indd 1 19/01/2015 17:39 enjoy a range of activities.”

These will continue until Friday, and You can book via the Everyone Active then the following day the swimming app or the Ashby Lido website. pool will be heated further, ready to receive people of all ages and abilities.

From Saturday, May 28 until Sunday, June 5 - half-term week - the pool will be open from 8am until 10am for lane swimming and from 10am until 6pm for public swimming.

From Monday, June 6 until Sunday, July 10, the pool will only be open for lane swimming from 8am until 10am.

During these dates, the pool with be open at weekends only for public swimming, from 10am until 6pm.

Then, from Monday, July 11 until Monday, August 29 - the summer school holidays - the pool will be open from Client: Action PR8am until 10am for lane swimming and from 10am until 6pm for public Source: Bracknell News (Web) swimming.

SUMMER SEASON: Ashby Lido will be Date: 19/04/2022 The cost for the public swimming and open next week during school half-term Page: 0 lane swimming sessions will be £4.30 Reach: 2658 Value: 133.0000

Action PR Brentwood Gazette 04/05/2022 10 8916 450.6600

Sensory room at your leisure A LEISURE facility in Brentwood is supporting people in the community with special educational needs through its new sensory room.

The pavilion at King George’s Playing Fields, managed by leisure operator Everyone Active in partnership with Brentwood Borough Council, features a brand new sensory room that aims to create calmer environments for people with sen-

The café has great views over the water park and 50m pool and includes a soft play area, so kids can let off steam while parents enjoy a wellearned break.

Client: Source: Date: Page: EVERYONE ACTIVE Reach: Value:

The Pavilion, at King George’s Playing Fields, in Brentwood, is supporting people in the community with special educational needs (SEN) with its new sensory room

sory processing disorders or special educational needs, such as autism or ADHD. The sensory room offers a calm ambience created by colour lighting effects with sounds and music.

The room also includes stimuli that may help people regulate, develop and engage their senses as they interact with and explore the Client: Action PR environment around them.

Providing a safe therapeutic Source: Ashby Times space, this new area is ideal for Date: 15/04/2022 those looking to enjoy a sensory 4 visual, experiencePage: based around hearing and touch sense. 8410 Reach: Adam Shawyer, general manager Value: 374.6600 at Everyone Active, said: “Inclusivity is one of the Everyone Active’s core values so it’s important we can offer a safe and comfortable atmosphere for all.”

In addition, there are two four-storey flumes and the exhilarating wave rider – a u-shaped slide which users slide down in a rubber ring.

redevelopment of the Hood Park site,

Check

Everyone Active’s award-winning swimming lessons are available to those aged four months and up, and are perfect for helping kids gain confidence in water. Enrol on swimming lessons before 31 March 2023 and you’ll receive a 6-month subscription to Kids Pass, giving you access to great deals on family days out – see everyoneactive.com/ kidspass to find out more.

A larger soft play area, for youngsters with energy to burn, is located by the main reception.

To find out more:

again.

needs, and features an iSwim hoist for convenient access.

Client: Source: Date: Page: Reach: Value:

For more information, visit their website or visit Moorways Sports Village’s Facebook page.

Action PR Whitby Gazette 23/06/2022 12 9047 642.3600

www.everyoneactive.com/moorways 17

1 of 2 Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA http://www.cla.co.uk (for books and magazines) or other copyright body.

Client: Source: Date: Page: Reach: Value:

View Article 1

Coral Reef Waterworld centre relaunches inclusive sessions

Client: Source: Date: Page: Reach: Value:

Bracknell leisure centre Coral Reef Waterworld has relaunched its monthly special educational needs sessions. The centre, managed by Everyone Active in partnership with Bracknell Forest Council, initially launched the programme before the pandemic but Covid-19 impacted its operation.

The Accessible for Everyone sessions offer exclusive access for customers with disabilities along with their families and carers, to enjoy Coral Reef and its waterslides.

Customers benefit from reduced ticket prices and carers can attend for free. The team has seen over 600 visitors to the monthly sessions since the start of the year.

Read more: Local wildlife photography competition launches with new prizes

Action PR Sevenoaks Chronicle 17/02/2022 4 7533 689.3000

Action PR Stratford Herald 06/01/2022 33 11292 1964.1600

Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further +44 (0) 20 7264 4700 copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA services@kantarmedia.com http://www.cla.co.uk (for books and magazines) or other copyright body. www.kantar.com/media

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Action PR Bristol Life 14/01/2022 58 10000 16735.0300

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Coverage"Inclusivity is reproduced from the core NLA,values CLA or copyright Noa further General Manager, Craig Flippance, commented: is oneunder of thelicense Everyone Active so other it's important weowner. can offer safe and+44 (0) 20 7264 4700 Client: Action copying (including the printing of digital cuttings)PR digital reproductions or forwarding is permitted comfortable atmosphere for these children and their families. except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA services@kantarmedia.com

Source: Bucks Free http://www.cla.co.uk (for books and magazines) or otherPress copyright(Web) body.

"This is one of the only prorgrammes of its kind in the area, Date: so we're proud to be able to deliver them and offer more opportunities for children 09/06/2022 with special educational needs."

Page:

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Read more: Car number plates stolen from Bracknell car parks and supermarkets Reach: 23897

Cllr John Harrison, Executive Member for Culture, Delivery and Public Protection, added: "Coral Reef Waterworld is one of the gems of the borough, attracting many visitors each year. The programme starting up again is not only welcome news after being curtailed by the pandemic, it also means that more people can enjoy this fantastic facility."

View Article

Sessions include exclusive use of the pool and the centre's five iconic waterslides between 3:30pm and 8:45pm. Please see below for upcoming sessions: Wednesday April 27, 2022 Wednesday May 18, 2022 Wednesday June 8, 2022 Wednesday July, 6 2022 0 Comments

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Chilterns Lifestyle Centre on way to million mark

A sports and wellness centre in Amersham reached half a million visitors since its opening. The Chilterns Lifestyle Centre had nearly 500,000 1 of 2

visitors through its doors in its first six months since opening in December last year - a fourfold increase compared to its previous site, the Chilterns Pool and Gym. Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA http://www.cla.co.uk (for books and magazines) or other copyright body.

The £36 million centre, managed by Everyone Active for Buckinghamshire Council, includes a leisure centre, library, community centre, café, pre-school nursery and function rooms for hire.

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Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA http://www.cla.co.uk (for books and magazines) or other copyright body.

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Brad Young READ MORE: Lent Rise Road: E-scooter rider remains in hospital after crash [sourcelink]https://www.bracknellnews.co.uk/news/20077350.coral-reef-waterworld-centre-relaunches-inclusive-sessions/ [/sourcelink]

After opening its doors amid a delay in the final stages of testing the building, the leisure centre has seen substantial growth in its fitness memberships, reporting a 170 % increase alongside a 70 % increase in its swimming lesson learners.

The 25 metre, eight lane swimming pool has seen Amersham Swim Club host its first ‘Open Meet' back in March, and a number of other clubs have also embraced the opportunity to utilise the space. Raans Gymnastics now runs a club for four days a week, alongside a weekly Genesis Martial Arts class and a new Dance School class.

Looking ahead, there are ‘many more exciting plans to come', says Steve Salwa Contract Manager at Everyone Active.

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Chilterns Lifestyle Centre is located on Chiltern Avenue in Amersham.

Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further +44 (0) 20 7264 4700 copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA services@kantarmedia.com http://www.cla.co.uk (for books and magazines) other success copyright body.

He said: or"The of the leisure centre has far exceeded our expectations and we are now focused on how we can continue to build on that www.kantar.com/media

success. We're looking at ways to develop our current programmes and launch new offerings which cater to all ages and abilities."

In the future the centre will offer bootcamp classes, new climbing membership and inclusive community programmes such as chair based exercise, walking netball or football and pickleball.

In addition, the centre is hoping to accommodate and support Headway, the brain injury association, in introducing activities for those with brain injuries.

Steve added: "We set out with the strategy to create a centre for everyone to enjoy and we feel this is exactly what we've delivered.

"Proven by the positive feedback from clubs and customers, and the sheer volume of people through the doors – we have become a central hub for the local community and we're looking forward to a busy summer and welcoming even more customers into the centre."

Everyone Active has created 28 full time jobs and been shortlisted for a ‘Soft Play of the Year' award.

The children's soft play area inside the centre.

READ MORE: Amersham Band volunteers recognised by Queen Clive Harris, Cabinet Member for Culture and Leisure at Buckinghamshire Council, said: "We're very proud of the centre, and it's proving to be a great community asset for Amersham and the surrounding areas.

"I hope the impressive facilities available at the centre will continue to encourage more residents to be physically active over the summer months and beyond. If you haven't yet visited the centre – please come along and see what's on offer."

The half a million-visitor milestone comes after some customer complaints about the level of cleaning in the women's changing rooms and the

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1 of 2 Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA http://www.cla.co.uk (for books and magazines) or other copyright body.

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Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA http://www.cla.co.uk (for books and magazines) or other copyright body.

1 of 1 Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, http://www.nla.co.uk (for newspapers) CLA http://www.cla.co.uk (for books and magazines) or other copyright body.

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CRISIS COMMS What is a crisis?

A crisis is a situation that can cause harm to a business, with each individual crisis posing a different level of potential impact. No matter what the situation, PR plays a key role in ensuring customers are informed while minimising negative publicity, helping to alleviate the crisis as quickly as possible.

What should I do in a site-specific crisis?

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Brief your regional PR at the earliest opportunity – this is critical as they will need time to gain signoff on copy from stakeholders

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The PR team will draft PR and comms templates as necessary. This could include a social media statement, e-comms, a comment for media and a newsflash banner for the website. App and push notifications may also be sent out, while on-site colleagues may be given a script to use when responding to face-to-face customer enquiries

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PR will then seek approval from the contract manager and client on the drafted copy. In a more serious incident, the statement will need to be escalated to Group Manager/Director level for sign-off

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PR will liaise with Everyone Active’s direct communications and marketing teams and the client to ensure any PR and e-comms is released in a timely fashion

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In the event of any media enquiries, the PR team will be working to hard deadlines set by journalists, making it vital to gather information quickly and to respond in a timely manner

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The template statement may need to be tweaked depending on the journalist’s question/s

PR’s aim in these instances is to eliminate or, at least, restrict the reputational damage caused to Everyone Active.

Depending on whether the crisis focuses on a business-wide issue or a site-specific issue, we would take different approaches.

Site specific - examples •

Breakage of a swimming pool floor

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Temporary closure of a soft play area due to poor hygiene standards

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Misconduct of a colleague

Business specific - examples •

Rising energy costs

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Data breach caused by hackers

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Significant financial loss for SLM

What happens in a businessspecific crisis?

Broadcast interviews

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PR and comms is drafted by the PR team and sent to Group Manager/Director level for sign-off

We would deal with a broadcast enquiry differently to a print media enquiry.

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The approved PR and comms is then shared for National and Trade/Regional PR Managers to use as appropriate

While press can be provided with a written statement, broadcast will often seek a colleague interview.

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Depending on the timescale of the crisis, PR and comms could be issued immediately, or put to one side for use as and when

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The PR team will liaise with the relevant colleagues/clients in advance of any PR and comms being sent

If we were to use a colleague for a broadcast interview, we would provide a detailed brief of likely questions and detail our stance in proposed answers.

In certain situations, we may push back on broadcast requests and say we are issuing only a written statement, rather than providing someone for interview.

BURNING QUESTIONS

Do I need to contact the PR team if contacted by media about a story?

Yes. If you are approached by media, immediately direct them to the PR team, no matter how positive or negative the story appears.

This is to ensure the process is managed properly. It is incredibly important that Everyone Active controls the process and focuses on sending the right messages out.

I want more positive PR for my site but am not sure what to do.

What are my next actions?

Talk to your regional PR manager. They will be able to advise how to maximise positive PR for your site.

There will probably be more opportunities than you realise!

If you think you have a positive PR story, contact your regional PR manager, providing a brief overview, and they will advise on what to do next.

How much notice should I give the PR team in advance of an event which we would like some PR around?

What is the process around filming and photography at our site?

If sites receive a request for filming or photography from an external source, please contact your regional PR manager and state the details of the request with the site/s involved.

If PR receive the request, we will contact the relevant contract managers and general managers.

How many positive PR stories should my site/contract be aiming to secure per month?

There is no set count. Some months will naturally be busier than others, depending on what you have going on.

Can I book talent for my open day/site event and tell the PR team later?

In short, no. The PR team is central to the booking of talent for events and should be involved from the preliminary conversations to the moment the celebrity is booked.

There is not really such a thing as too much notice, so the answer is, as much as you can.

It is important that the whole process is conducted through the PR team so we can ensure there will be an appropriate line-up of talent at your event.

Then the PR team will be able to advise on when is best to release any PR for maximum exposure, as well as drafting content and getting the relevant sign-offs.

Do I need to keep the PR team in the loop with marketing activity?

There is a problem at my site and our swimming pool/fitness suite/ soft play area is closed. Do the PR team need to know?

It is crucial for the PR team to be in the loop with what is happening at sites, and the more serious the issue, the more important it is for us to know.

The PR team plays a central role in any reactive PR, e-comms and social media and being informed of any issues from sites is vital.

Yes. It’s useful for the PR team to be aware of the marketing activity being carried out so we can support with PR where appropriate.

We are getting a lot of criticism on a local newspaper web page/ local social media pages. Can we respond to it on that page?

We only respond to criticism/customer complaints which are on our own centre pages. With sensitive issues, it is best to notify your regional PR manager and they can draft any posts necessary, ensuring the right messages are communicated.

OPEN DAYS Overview Open days are a great opportunity for EA to showcase our facilities, either when launching a new centre or when celebrating an anniversary or similar If we have a new centre, these are typically held either on the official day of opening or within the first month, when any minor issues have been ironed out

PR role The PR team plays a big role in the organisation and running of the event. From booking talent and managing them on the day, to generating positive media coverage and managing media interviews with the EA team and celebrities

Process •

Please inform your PR contact as soon as open day discussions start taking place.

This ensures a smooth process moving forward, and start to think about who we might want in attendance from a talent perspective. Typically, this would be from 3-6 months before

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Please discuss a budget for talent and let the PR team know so we can establish who might be suitable. We will take into account budget, demographic and key USPs of the centre when sourcing talent

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We will gather some options to discuss with the site team and the council where necessary. Ideally, we would want to be reaching out to athletes/celebrities at least two months before an event depending on how high profile they are

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We will confirm costs with site and then book the celebrity in

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We can also source photographers at this point

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Approximately two months before an event, we can look at any community engagement activities that we may wish to host, such as school drawing competitions, social media competitions etc

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Roughly three weeks before the event, we would issue a press release to include details of the day, who will be attending and how people can register. At this point we would also invite press to attend and take any requests for media interviews either on the day or beforehand

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We will put together briefing documents for any celebrities attending the event.

This includes a running order of the day, information about the site/EA, notes for any public speaking and any questions or information for press interviews. These are typically sent out 1-2 weeks ahead of the event. Photography briefs will also be created

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VIP tours – if it’s a new site, we can help coordinate VIP tours for local councillors and key community members. This is typically held the day before the official opening

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At the open day, a member of the PR team will be on hand to look after the booked talent and ensure they are in the right place at the right time

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Post event we will issue any professional photos to media with a post event press release where appropriate

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We can also look at longer-term partnerships with local bloggers following the event to sustain a ‘buzz’ around the opening

Sporting Champions Sporting Champions can also play an important role at open days.

Please let us know if you require any Sporting Champions at an event as soon as possible. Due to competitions, training schedules and other commitments, it is imperative we give them plenty of lead time.

We will source and compile a list of most appropriate Sporting Champions from our database. This could include local athletes on the scheme, or our panel of Elite athletes (who will incur an additional cost).

Sporting Champions can assist with running activities on the day, such as a Big Splash event or taster sessions in their sport.

They can also be available for media interviews.

Please note some will ask for travel expenses to be covered.

Lunch should always be provided at an all-day event for Sporting Champions and any talent. This is sorted by the team on site.