VISUAL IDENTITY GUIDELINES
CONTENTS
01 02 03 04 05 06
Our Logo
Our Pillars
Our Typography
Our Colour Palette
Our Imagery
Application
01 OUR LOGO Whenever possible we use it as shown, in yellow on a dark background. In instances where legibility becomes an issue (such as on white backgrounds or overlayed on imagery) we have a blue logo that can be used instead. There is a also a white version that can be used in exceptional circumstances. This logo is for the You+ product and does not replace the Everyone Active brand logo. The EA logo should be used in addition to the You+ logo on all materials so that our audience understand that You+ is a service offered exclusively by Everyone Active.
LOGO USAGE On white or light backgrounds, use the logo in navy blue. Please use full white logo variant when the yellow logo does not have enough contrast against the background, such as a multicoloured background that features both light colours/yellow and dark colours
LOGO MISUSE Please do not: 1. Warp or distort the logo. 2. Rotate the logo. 3. Change elements of the logo. 4. Recolour the logo. 5. Outline the logo. 6. Crop the logo.
LOGO SAFE SPACE For maximum visual impact our logo needs space to breathe and stand proud. The basic rule is to use the height and width of the wordmarque to create a square, this will allow a safe area to be kept around the You+ logo.
02 PILLARS
03 OUR TYPOGRAPHY Strong typography helps build a clear and consistent image for our brand. You+ uses the EA Brand fonts; Dezen Solid and Circular Std. Use Dezen for headlines and Circular for body copy and sub-headings. For headlines, we sometimes shear the x angle by 10%.
Aa
HEADLINE FONT:
Aa BODY FONT:
Dezen Solid Circular Std Bold & Heavy ABCDEFGHIJKLMN OPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmn opqrstuvwxyz
abcdefghijklmn opqrstuvwxyz
0123456789
0123456789
04 OUR COLOURS Our primary brand colour palette is a crucial part of building a successful identity for EA You+. We have selected a vivid yellow as our lead colour - this stands out against our master brand palette whilst still being complementary in circumstances where we need to blend the palettes. The yellow is paired with a soft, contemporary shade of navy as well as pure white.
HEX# 31435E C86/M68/Y39/K31 R49/G67/B94
HEX# F6F409 C12/M0/Y88/K0 R246/G244/B9
HEX# FFFFFF C0/M0/Y0/K0 R225/G225/B225
OUR SECONDARY PALETTE Our secondary colour palette takes colours from the master EA colour palette range. These can be used to accent the primary colours when nessesary.
HEX# E30E18 C0/M99/Y97/K0 R228/G15/B24
HEX# 000000 C0/M0/Y0/K100 R0/G0/B0
HEX# FFFFFF C0/M0/Y0/K0 R225/G225/B225
05 IMAGERY The You+ photography style is contemporary lifestylefocused, balancing aspirational moments with authenticity. High-contrast lighting, a relatively shallow depth of field and rich, natural colours create a premium yet relatable aesthetic, while strong blacks add depth and drama. Subjects are diverse and engaging, captured in dynamic compositions that highlight real-life moments with clarity and warmth. Post-processing is subtle, enhancing texture and contrast without compromising naturalism.
ICONOGRAPHY Our iconography is clean, modern, and versatile, designed to complement the overall visual identity of You+. The icons serve as essential visual elements to enhance usability and navigation across digital and print applications. Primary Icon Style • Simplified and Geometric: The icons are minimalistic, with bold lines and balanced proportions to ensure clarity at any size. • Flat Design: The flat, two-dimensional style aligns with the contemporary aesthetic of the You+ brand. • Consistent Colour Scheme: Icons primarily use the brand’s yellow and navy blue, maintaining visual cohesion across all applications. Usage Guidelines • Navigation: Used across apps, websites, and other user interfaces to improve intuitiveness. • Illustrative Support: Provides visual reinforcement for concepts and content in marketing materials. • Sizing: Icons are scalable and adaptable to various sizes without losing their impact or clarity. • Contrast: Ensure icons are displayed on a contrasting background for maximum readability. Social Media Icons Social media icons align with You+’s style, maintaining a cohesive appearance while preserving the integrity of the original brand logos.
06 APPLICATION Digital media layout examples
06 APPLICATION
NEARLY 20% OF US DON’T GET ENOUGH SLEEP Source: Mental Health UK, 2024
Printed media layout examples
CAN HELP YOU REST BETTER
You+ helps you to become the best version of yourself. Find out more about our new membership option by scanning the QR code.
HELPING YOU BECOME THE BEST VERSION OF YOURSELF
MEETING WITH OTHERS BOOSTS HAPPINESS BY 7% Source: The Times, 2024
HELPS YOU CONNECT AND THRIVE
You+ helps you to become the best version of yourself. Find out more about our new membership option by scanning the QR code.
You+ helps you to become the best version of yourself. Find out more about our new membership option by scanning the QR code.
TAKING YOU BEYOND THE WORKOUT TO HELP YOU BECOME THE BEST VERSION OF YOURSELF
MOVE+
NUTRITION+
SLEEP+
RECOVERY+
BRAIN+
SOCIAL WELLNESS+
HELPING YOU BECOME THE BEST VERSION OF YOURSELF
ALMOST HALF OF US DON’T PRIORITISE SELF-CARE. Source: Mental Health Foundation, 2024
HELPS YOU MAKE TIME FOR YOUR MIND
You+ helps you to become the best version of yourself. Find out more about our new membership option by scanning the QR code.
74% OF ADULTS ARE BATTLING STRESS DAILY Source: NHS Digital, 2024
You+ is more than just a membership – it’s a new way to look after your whole self. Whether you’re improving your sleep, nourishing your body, getting moving, or focusing on recovery, You+ helps you build habits that last. It’s about more than workouts – it’s about helping you thrive in every aspect of life. With six key pillars – Sleep, Nutrition, Movement, Recovery, Brain, and Social Wellness – You+ is designed to support your physical and mental well-being, helping you to feel and perform at your best. From mindfulness techniques and gratitude exercises to movement goals and social connections, every part of the program is there to make self-care simpler and more accessible.
HELPS YOU RECHARGE AND TAKE BACK CONTROL
Because being the best version of yourself starts with taking care of you.
You+ helps you to become the best version of yourself. Find out more about our new membership option by scanning the QR code.
You+ helps you to become the best version of yourself. Find out more about our new membership option by scanning the QR code.
You+ helps you to become the best version of yourself. Find out more about our new membership option by scanning the QR code.
www.everyoneactive.com/youplus
For more information please contact the EA Marketing team at marketing@everyoneactive.com