Bridal Fashions Evolve During COVID Planning a wedding during a global pandemic presents multiple challenges. The process of selecting and purchasing the perfect bridal gown has changed too. Courtney Robinson, owner of Winnie Couture Nashville shared some insight into that process. COVID and bridal fashions COVID has completely transformed the bridal fashion industry. For one, COVID has challenged us to offer a hands-on try-on experience virtually, which was a huge hurdle in that brides cannot touch, feel or try on dresses. We have learned how to romance the experience virtually and have continued to offer small in-person fittings. Because many brides have had to scale back their weddings, we’re seeing many short or more casual dresses. Some brides, however, are more focused to their dress because they have had to cut their catering or venue spends. Nashville brides are going for simple, elegant gowns, while Atlanta brides are way more daring than before COVID. Trends in bridal fashion Our store showcases over 150 exquisite gowns in-store and Winnie Couture designers create 30-40 new gowns each season, so we always have fresh pieces. Right now, we’re seeing more shoulder capes, subtle sparkles, layered skirts, short dresses, lightweight ruffles and clean, minimalistic gowns. Some timeless silhouettes we’re seeing return are ball gowns, clean lines and luxurious crepes and satins. Winnie Couture offers brides the ultimate flexibility with endless customizations, even offering the option to change the color of our dresses. Over the last few weeks, we've had brides choose nude, blue, black and red gowns. Our dresses are available up to size 22 and with 15+ plus-size samples always available in-store, all brides can find their dream dress at Winnie Couture. continued on page 54
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