The Complexities of Retiring in 2024: Local Financial Expert Weighs in on Issues of the Retirement Economy
As the U.S. faces a growing retirement crisis, millions of Americans are at risk of financial insecurity in their later years. The combination of inadequate savings, rising living costs, and the shift away from traditional pensions has left many unprepared for retirement.
By Gus Wintzell - Page 8
NASA
Artemis Program Key to Huntsville’s Role in the Expanding Aerospace Industry
NASA is going back to the moon, and Huntsville is right at the heart of making it happen.
By
Heather Alfonso
- Page 10
ADDITIONAL STORIES
• Huntsville’s Higher Education Leaders Highlight Workforce Development and Collaboration at Inaugural State of Higher Education Breakfast By Sarah Zupko • Page 2
• Small Business Saturday Promotes Local Retailers in Huntsville By Heather Alfonso • Page 18
• The Growing Wealth Gap: A Look at the Disparity Between Renters and Owners By Matt Curtis • Page 19
Huntsville’s Higher Education Leaders Highlight Workforce Development and Collaboration at Inaugural State of Higher Education Breakfast
The Jackson Center was packed on the morning of October 17 for the inaugural State of Higher Education breakfast, hosted by the Huntsville/ Madison County Chamber.
The presidents of Madison County’s four public colleges and universities -- Alabama A&M University, Calhoun Community College, Drake State, and the University of Alabama in Huntsville -- participated in a panel discussion on the mission and goals of each of their schools.
Jeff Samz, CEO of the Huntsville Hospital Health System, moderated the panel.
There was an obvious spirit of camaraderie, and perhaps some friendly competition, between the four presidents. While they each want the best for their institution, it was clear that collaboration is prioritized.
“I hope, as a community, we never take for granted the spirit of cooperation that separates North Alabama from everybody else,” said Samz.
Workforce Development
Samz posed questions about the relationship between the economy of Madison County, especially as it relates to workforce development, and each of these four institutions.
Dr. Chuck Karr, President of the University of Alabama in Huntsville (UAH), reported that roughly 80% of UAH graduates live and work in the area after obtaining their degree.
“You should take great comfort in that because these young people are talented, they’re competitive, they’re engaged,” said Karr.
Dr. Patricia Sims, President of Drake State Community & Technical College, said that Drake State is directly responding to workforce needs in the area.
“We have an 87% placement rate for our students,” said Sims. “Our students complete programs and
they go to work in those programs.”
Dr. Jimmy Hodges, President of Calhoun Community College, related that it is incredibly satisfying to watch students leverage their education to raise their quality of life.
Hodges recently attended an event where Calhoun students and alumni spoke with Leadership Huntsville about the impact of a Calhoun education. Hodges was inspired by the story of a non-traditional student, who told the story of how his education had already allowed him to advance to a more lu-
crative position within his industry.
“To hear him talk about how he had insurance, how he is making a good salary, and now -- at over 40 years old -- he’s going back to college and earning a degree,” was inspiring, said Hodges.
Addressing Local Needs
Karr said that roughly 300 students at UAH have security clearances. He is currently working with local community colleges, and industry leaders, to see that students enrolled in 2-year colleges are also able to obtain clearances.
By: Sarah Zupko
“You often think it’s the engineers that need them, but a lot of times it’s the mechanicians and the technicians -- so we want to be good community partners on that,” said Karr.
Calhoun is developing educational programming in diesel mechanics, aviation, and respiratory therapy to meet the unique needs of local employers.
Alabama A&M University recently began a doctoral-level program to address the state’s demand for more social workers.
Samz pointed out that every single institution represented on stage has developed programs to help meet the workforce needs of the Huntsville Hospital system.
Challenges and Solutions
Two specific challenges faced by AAMU are the retention of students and the cost of maintaining the university’s buildings, many of which are over 100 years old.
A special task force, created specifically to address retention, has had measurable success, said President Wims of Alabama A&M University.
“Our colleagues have been able to increase our retention, even over the last two years, by over 10 percentage points,” said Wims. “So we’re up to 70% first-year retention.”
Retention is positive, not only for the university, but also for the community at large as it increases the number of trained graduates who will be able to lend their talents to the local business ecosystem.
Drake State has partnered with Huntsville Hospital to purchase medical equipment needed to train the health care providers of the future.
Sims is also a proponent of a “learn and earn” model in which students work in paid apprenticeships while they take classes. This allows
/ Photos by Alex Duck
EDUCATION
students to meet the immediate material needs of their families while they work towards higher salaries.
Entrepreneurship: On Campus and Beyond
Samz noted that these institutions are not only training students to be future employees, they are also educating North Alabama’s future business leaders and entrepreneurs.
Karr enumerated several entrepreneurship opportunities available through UAH.
“There is a group of students on campus that have a Capital Management Group. They manage and run a financial portfolio that’s valued at over $1.2 million,” said Karr.
Karr also touted the success of UAH’s Invention to Innovation Center (I2C), which serves as a small business incubator for 20 businesses.
Sims was asked how the business community can better support the entrepreneurial ecosystem for students in Huntsville.
She emphasized that retaining high-quality instructors can be expensive, since schools compete with private industry for top talent. For this reason, she encouraged those with unique skills to find a way to “talent share.”
“It can look like your industry sharing talent with our advisory boards and committees,” said Sims.
Business leaders can also “talent share” by working as mentors to students, who can learn directly from
their successes and challenges.
Each of the four schools is working to develop relationships with the Huntsville business community, retain students and faculty, and prepare graduates for fulfilling professions.
Karr’s closing remarks circled back to the idea of cooperation with the community.
“In our DNA, is research support for Redstone Arsenal, NASA, the Army, the FBI. That will continue to be a main driver of the University of Alabama in Huntsville,” said Karr.
“Right now we’re a Carnegie R1 institution, which is the highest level you can achieve.”
Karr said that while UAH’s primary role is to support the defense of the nation, the university aims to increasingly meet the wider demands of Huntsville and beyond.
“We want to be a university that is responsive to the needs of our community,” said Karr. “And if I’ve heard it once since arriving in Huntsville, I’ve heard it a thousand times: ‘workforce, workforce, workforce’.”
In addition to producing engineers and computer scientists, Karr would like to see UAH continue to grow the number of students who graduate with degrees in teaching, accounting, and nursing.
“At the end of the day, we want to be a university that is worthy of the community in which we reside. And when we do that, we’ll be fully successful,” said Karr. w
Dear Readers,
As we dive into this issue, I’m excited to share a rich tapestry of stories that reflect the dynamic spirit of our community here in Huntsville. From the ambitious strides of the Artemis program to the vibrant local businesses gearing up for Small Business Saturday, we continue to witness innovation and resilience at every turn.
To be honest, this is one of my favorite issues that we have ever worked on. It is balanced with everything, from real estate to the North Alabama fashion industry. While we have Artemis, it is a testament to the fact that Huntsville’s economy and cultural identities are so much more than just NASA and rocket science.
Our cover story this month highlights the Hays Farm development, a project that is transforming the landscape of south Huntsville. We explore its implications for our neighborhoods and economy, offering insights into how this change will shape our community’s future. As south Huntsville continues to explode, it seems that the Hays Farm development is slowly becoming a pillar of the community. It proves that development can integrate itself directly into the beauty that North Alabama has to offer environmentally.
In celebration of our local talent, we shine a spotlight on the fashion industry in North Alabama, featuring renowned designer Billy Reid. His journey is a testament to the creativity that thrives in our region, and it’s a reminder of the artistic spirit that defines Huntsville. Make sure to check out Sarah’s article on the event, which took her out to Florence for an incredible two day event.
We also have exciting updates on new hires and promotions
within our local businesses, demonstrating the growth and evolution of our workforce. These changes reflect the opportunities available in our vibrant economy.
Finally, don’t miss our section on important real estate updates, providing a snapshot of the current market and its trends from Matt Curtis. In a city that continues to grow and attract newcomers, understanding these shifts is essential for both buyers and sellers. I want to also thank Brian Hinson and his team over at Savant Wealth Management for helping out with a very challenging article on the Retirement Economy locally and nationally, which I believe is worth a read or two (no writer’s bias).
We hope you enjoy exploring these diverse topics as much as we enjoyed bringing them to you. Thank you for being a part of our community, and here’s to the stories yet to unfold.
Warm regards,
Gus Wintzell
Editor, Huntsville Business Journal
President /Publisher
Editor
Writers
Contributing Writers
Subsidiary of
Todd Stephenson
Gus Wintzell
Heather Alfonso
Laura Boehringer
Marie Johnson
Noah Logan
Heather Price
Sarah Zupko
Matt Curtis
Alexander Duck, II
Graphic Design ………………………………………………
Website
Photographers
Director of Sales
Distribution
Carl Holden
Justina Simon
Amy Pearson
Jim Gharib
Steve Babin
Justina Simon
Carolyn Stephenson
Glenda Mace
Huntsville Business Journal is published monthly by EVENT Publishing, PO Box 14219, Huntsville, AL 35815
For advertising information call 256.533.8078, e-mail todd@eventhuntsville.com, or visit us on the web at www.huntsvillebusinessjournal.com For editorial information contact editor@huntsvillebusinessjournal.com
Billy Reid Celebrates 20 Years, Showcasing Growth of North Alabama’s Fashion Industry
Iconic fashion designer Billy Reid marked 20 years in business with a three-day celebration of food, fashion, art, and music.
The Shindig festival, held from October 11 to 13 in Florence, Alabama returned after a five-year hiatus brought on by the pandemic. Reid began hosting his Shindigs in 2009 as a way to bring fashion lovers from around the nation -- and beyond -- to his backyard in the Shoals.
Reid’s accolades are numerous: he is a four time CFDA winner, the 2010 GQ/CFDA Best New Menswear Designer in America, and the owner of 14 freestanding stores.
Reid also happens to be really, really good at throwing a party.
Attendees from New York City, Los Angeles and Austin mingled with guests from local spots for an unbeatable fall weekend -- with delicious meals, moving musical performances, and, of course, modern American style.
The menu for Friday evening’s welcome dinner was curated by Chefs Sean Brock and Adam Evans. Both Brock, a Muscle Shoals native, and Evans, who hails from Virginia, are known for their innovative Southern cuisine.
Matthew Houck, Huntsville native and leader of the band Phosphorescent, performed his ethereal melodies on Friday evening. Houck was followed by rock duo The Kills, Alison Mosshart and Jamie Hince.
Saturday morning brunch was served upstairs at The Stricklin Hotel. Pork gravy over grits, biscuits and jam, coffee and sweet tea fueled festival attendees for the full morning.
Fern Mallis, founder of New York Fashion Week and guest Project Runway judge, sat down with Reid to explore the highs and lows of his decades-long career.
Reid grew up in the small town of Amite City, Louisiana, where his mother ran a clothing store out of Reid’s grandmother’s old house. His uncle, Tommy, was a head chef on the Delta Queen and a sharp dresser.
“He was incredibly stylish,” Reid said of his uncle. “Always had a little handkerchief around his neck. He dressed impeccably well. He toured South America and Central America on different cruise ships and he was a great chef.”
After unsuccessful starts at two Louisiana colleges, Reid transferred to the Art Institute of Dallas. There, he found his stride. He studied design
and merchandising, while working full time for Saks Fifth Avenue. By age 21, Reid was managing the men’s designer sportswear department at the Dallas Saks.
From Dallas, Reid moved to the 90210 zip code to pursue acting. He shared a one bedroom apartment and survived on Chin Chin leftovers, brought home by his waiter roommate. He never got an acting gig but he did get a sales job at Reebok.
The contacts Reid made at Reebok were invaluable when he launched his original brand, William Reid.
From the beginning, Reid’s designs were meant to be staples.
By: Sarah Zupko
“I’ve always thought that clothes should live with you and they should not wear you,” said Reid. “You should be able to put a piece in your closet
and, ten years from now, pull that same piece out.”
The designer spoke with affection about Jeanne, his wife of 30 years, and their three children.
Photo credit: Caleb Canoles
Photo credit: Robert Rausch, Sr.
Photo credit: Adam Katz Sinding
In 2004, Reid opened stores in Florence, Houston and Dallas. The original Florence shop was in an old house. Reid’s wife and sister-in-law ran the front of the store, while he worked from an upstairs studio.
The Billy Reid storefront on Court Street, which now anchors downtown Florence, opened five years ago.
Most recently, Reid acquired Knot Standard.
“Knot Standard is a custom clothing maker that works on an AI-based technology. We’re integrating that into our brand now,” said Reid.
Mallis and Reid opened the floor for questions. Reid was asked what advice he would give aspiring designers.
“It’s not just given to you,” said Reid. “You’ve got to learn something.”
Reid said that good energy, a strong work ethic and a positive attitude will take would-be designers further than a specific degree or raw talent.
Private recording studio tours of Muscle Shoals Sound and Fame Studios ran concurrently with the conversation between Reid and Mallis.
Introducing folks to the deep musical history of the area, before the 2013 release of the Muscle Shoals documentary, was a primary motivation behind the early Shindig festivals.
Otis Redding, Aretha Franklin, Alison Krauss and Jason Isbell are just a few of the greats who have come to the Shoals across the decades to produce music.
“My brother-in-law is an expert-level Muscle Shoals guy,” said Reid. “We had him setup inside the studio and he spun his records. Every record he’d spin he’d tell the story behind it. And it was so powerful.”
A tailgate party was held on Saturday afternoon at McFarland Park on the banks of the Tennessee River. The Alabama South Carolina game played on a big screen projector, set up under the pines. Chefs Josh Quick and Bill
ECONOMY
Briand put together a menu for the laid-back afternoon by the water.
Doors opened at 7 p.m. for the 20th anniversary runway show, held at the Shoals Theatre on Seminary Street in downtown Florence.
Over thirty looks, which captured Reid’s ageless and timeless aesthetic, were presented at the show.
Abraham Alexander performed during the show, with his stirring song “Lovers Game” setting the mood for the show.
Reid’s daughter Abba modeled a wool turtleneck sweater dress under a calf-length plaid overcoat. The look was finished with fawn colored boots and a walnut brown leather bag, both from the Billy Reid archives.
Musician Shelly Colvin modeled a bold, cherry red suit. Colvin sported an upturned cowboy hat and a scarf from the label’s archives. Artist Justin Lyons created a one of a kind black, red and white T-shirt to compliment this look.
A stand-out ensemble from the show was a knee-length, tailored jacquard coat, paired with a “one of one” tee and bespoke jeans.
Gillian Welch and Dave Rawlings followed Alexander on the stage. For two hours, the pair mesmerized the crowd with their exquisitely haunting tunes. The folk duo is well known for their work on the O Brother, Where Art Thou? soundtrack. The instrumental and vocal stylings of Welch and Rawlings are pure Americana, the musical equivalent of Reid’s style.
Reid’s son Walton headlined The Alley party and Billy joined the perfor-
mance on guitar. The party didn’t stop until the small hours.
One final gathering, brunch at Odette’s, was held on Sunday morning. Festival guests stopped at the Court Street store for a final farewell and a chance to snag the pieces that they couldn’t stop thinking about.
Shindig is style, food, music, conversation, and dancing -- with friends old and new. And that will always be in great taste. w
Photo credit: Emily Dorio
Photo credit: Emily Dorio
The Complexities of Retiring in 2024: Local Financial Expert Weighs in on Issues of the Retirement Economy
Retirement Crisis Deepens: Millions of Americans Struggle with Rising Costs and Savings Shortfalls
As the U.S. faces a growing retirement crisis, millions of Americans are at risk of financial insecurity in their later years. The combination of inadequate savings, rising living costs, and the shift away from traditional pensions has left many unprepared for retirement.
Reports from both the 2024 National Institute on Retirement Security (NIRS) and June 2024 USA Today article highlighted that more than half of U.S. workers are not financially ready to retire.
Generation X, now approaching retirement age, is particularly vulnerable, with many having saved only a fraction of what’s needed to maintain financial independence after their working years.
The Shift from Pensions to 401(k)s
The growing reliance on 401(k) plans, instead of pensions, is a significant factor in this crisis. While 401(k)s offer some tax benefits, they were never intended to replace the guaranteed income provided by pensions.
In fact, as reported by CBS News from April 2024, economist Teresa Ghilarducci argued that the 401(k) system has failed to deliver secure retirement outcomes for many Americans.
Without the stability that pensions once provided, the average 401(k) balance falls dramatically short of what’s required for comfortable retirement, forcing workers to either delay retirement or rely on inadequate savings.
According to NIRS, most Generation X workers approaching retirement have only a few thousand dollars saved, which leaves them vulnerable to poverty and dependent on public assistance.
Inflation and Rising Costs Compound the Problem
Beyond inadequate savings, inflation and escalating costs for essential services are exacerbating retirement worries. Health care, housing, and long-term care costs continue to rise, placing additional pressure on workers’
ability to save.
A large majority of Americans—73% according to NIRS—say that inflation has made them more anxious about retirement
The cost of long-term care is a particularly acute concern, with 80% of Americans worried about affording nursing care in their later years. Many workers fear they will need to rely on family or public programs just to make ends meet in retirement
What Does All This Mean for HSV?
To answer some of the more strenuous questions left from the research and data above, and to discuss some of the solutions, HBJ sat down with Brian Hinson, CFP, CPA/PFS, ChFC, Managing Director and Financial Owner at Savant Wealth Management Huntsville.
Brian Hinson has worked in the finance industry for more than 28 years. He is a graduate of the University of North Alabama graduate, where he double-majored in accounting and finance, and played tennis on the UNA Lion’s Men’s Tennis team.
Hinson was born and raised in Decatur, Alabama. For Hinson, much of his personal and professional growth has come from his experience in north Alabama.
“I am a north Alabama guy. Working in north Alabama, especially outside college when I graduated, really brought out that passion for growth in a career centered around Finance. I was able to transition into wealth management while the industry transformed around me, and I found a firm that I believe was ahead of the curb with ample resources for both me and my prospective clients to grow,” said Hinson.
Hinson is of course referring to what is now Savant Wealth Management, where he has worked since the company was initially Bridgeworth Financial.
Hinson sat down with the Business Journal to address some of these challenging questions that many Americans, both locally and nationally, have about retirement in 2024.
For Hinson, there is never a time where thinking about retirement will be “too early” for any individual, regardless of age.
“What I think of immediately is the idea of Compound Interest. The earlier that you can think of a career, an industry or even a company that will provide growth over the length of an entire career, and the earlier you take into account the benefits that companies provide, the better off you will be as an individual,” Hinson said.
Hinson quoted Einstein, who compared the idea of compound interest as a wonder of the world: “Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.”
Hinson mentioned that it’s not necessarily the age. He mentioned that there is a benefit of starting this mindset when you get to college, but
By:
the major idea is that Retirement is more on the individual level than ever before.
“It really depends on the individual, on the employee nowadays, to consider your options and to take advantage of resources available around you, especially in the case of what is no longer historically offered,” Hinson said.
Hinson pointed to the fact that pension plans have essentially evaporated as a norm for companies nationwide. As the CBS News article from April of this year pointed out, pension plans are mostly limited to municipal or government-linked jobs, and even those might be freezing up.
“Careers that will allow you to have longevity is important, because now we cannot rely on a de facto pension plan, you essentially have to shop around, and research really, into the
Gus Wintzell / Photo courtesy of Savant Wealth Wealth Management
best benefits and retirement plans offered by companies,” Hinson said.
In a way, retirement is linked to work-life balance more now than ever. Instead of looking towards the future for work-life balance to become a major question, prospective employees, even at college age, need to be thinking about how their work-life balance will affect their career choices in the present and future.
“At a certain point, it is not just about finding the career, but finding the right career to be able to balance your professional and personal goals right now. It is not something you can wait on, retirement decisions are a form of long term investments. Do not just look at the salary now,” said Hinson.
Hinson mentioned that at Savant specifically, prospective employees are made aware of the total compensation package, not just the salary.
“Do not just focus on what you need today, but try to look at what the benefits can give you in the future. Health care is often looked at as the most important as well, but retirement
ECONOMY
can help benefit future health benefits,” said Hinson.
Locally, as inflation and rising rent or housing costs have started to affect many Hunsvtillians, Hinson has similar advice. The rise in inflation has also come with a rise in growth for the city. As more dollars move into and out of the city, more businesses and companies continue to flock to the city.
“There are a lot of companies and industries moving to Huntsville. Look at those companies, and see what they are offering. Position your career growth with the overall compensation package that they provide long term. Bring that to the negotiating table when you talk salary,” said Hinson.
Again, Hinson points to the individual. He urged locals to “do their homework.”
“It’s on the person to look at their opportunities, but also to be mindful of what you as an individual have as resources in the area, whether that be what we have at Savant or elsewhere,” Hinson concluded.
The retirement crisis facing millions
of Americans is a multifaceted challenge driven by inadequate savings, rising living costs, and the decline of traditional pensions.
As Generation X approaches retirement age with significant financial shortfalls, the need for early and strategic financial planning is more critical than ever.
Local financial experts like Brian Hinson emphasize the importance of individual responsibility, urging workers to leverage compound interest, prioritize comprehensive benefits, and carefully evaluate career and retirement options. With rising inflation and a changing economic landscape, proactive planning is key to securing financial stability in retirement. w
Brian Hinson, CFP, CPA/PFS, ChFC, Managing Director and Financial Owner at Savant Wealth Management Huntsville.
NASA Artemis Program Key to Huntsville’s Role in the Expanding Aerospace Industry
NASA is going back to the moon, and Huntsville is right at the heart of making it happen.
The Artemis program is a key part of NASA’s Moon to Mars campaign.
NASA’s Artemis missions will establish a base camp on the moon and the Gateway outpost in the moon’s orbit.
Each mission will provide knowledge and expertise in preparation for the first human mission to Mars.
While maintaining American space leadership, one aim of Artemis is to build a global alliance of deep space exploration that benefits all.
In Alabama, 85 companies support the Artemis program. As of January of this year, nearly three-quarters of those companies are in Huntsville and Madison.
That’s no surprise since the Huntsville area is home to NASA’s Marshall Space Flight Center.
“For nearly 65 years, NASA’s Marshall Space Flight Center has invested in the growth of the North Alabama and Huntsville community,” said NASA Marshall Director Joseph Pelfrey.
“Together, with our partners, we are leading the way in this new era of space exploration, ensuring our region remains economically strong for decades to come,” said Pelfrey.
The Artemis program generates
24,899 jobs statewide with a $4.9 billion economic impact and state tax revenue of nearly $144 million, according to NASA’s FY21 Economic Impact Report.
NASA also contributed statebased education funding, of which The University of Alabama in Huntsville received over $28.6 million in FY21.
The Artemis program generates an estimated $1.5 billion in federal, state, and local tax revenues nationwide, as detailed in NASA’s 2022 Economic Growth and National Competitiveness Impacts of the Artemis Program report.
By: Heather Alfonso /
The crew of Artemis II will be a ground-breaking group. The four astronauts include the first person of color and the first woman to land on the moon in a future Artemis mission.
The Artemis missions will provide scientific discovery, economic benefits, and inspiration for a new generation of explorers.
The Artemis Generation will soon graduate from high schools and colleges across the US.
Previous generations witnessed the excitement of the first moon landing or excitedly followed the space shuttle missions. Now, space exploration and colonization are becoming more than science fiction.
As the Artemis Generation graduates and looks to its future, permanent habitats on the moon and routine exploration of space will be part of that reality. w
Photos courtesy of NASA
The first crewed mission of Artemis II will be a test of how capable NASA’s Space Launch System and Orion spacecraft will be in exploring deep space.
Last week, local leaders, developers, and community members gathered at Grissom High School for the Hays Farm Community Progress Update, hosted by the South Huntsville Main Business Association.
The event offered insights into the progress and future of the Hays Farm development, a transformative project reshaping South Huntsville.
Attendees heard from key figures including Mayor Tommy Battle, Councilwoman Dr. Jennie Robinson, Madison County Commissioner Phil Riddick, and developer John Hays, each highlighting the vision behind Hays Farm and its role in the area’s growth.
Councilwoman Dr. Jennie Robinson reflected on the early plans for Hays Farm, recalling a conversation with John Hays where he sketched out the vision for the 850-acre project.
“At the heart of it was this park, Hays Farm Park,” Robinson said.
She emphasized that the recent groundbreaking of the park marked a turning point for the development.
“We really started to see that this was what was going to pull everything together,” she added.
The new park, complete with la-
Recent Hays Farm Development
Revitalization of
By: Noah Logan / Photos by
goons, a waterfall, pavilions, and a performance stage, aims to become a central gathering place for the community.
“This is going to be the kind of place that people will come to take prom pictures… it’s going to be a beautiful backdrop right across from the high school where those prom pictures will be taken and other mem-
Madison County Commissioner Phil Riddick shared his enthusiasm for the greenways and trails that connect the Hays Farm development with surrounding areas.
“We moved in about a year ago. We have loved it,” he said, describing his own experience as a Hays Farm resident.
He highlighted recent improvements to the Weatherly Road Greenway, which connects the Aldridge Creek Greenway with the new Hays Farm trails.
“There’s about, I think, a quartermile segment… that’s in the process of being acquired to make that loop complete,” Riddick explained, referring to a planned
16-17 mile loop.
He emphasized the importance of these features, stating, “There’s almost nothing you can do to older neighborhoods that works better than bringing in greenways and sidewalks and parks.”
Developer John Hays, representing the Hays family, spoke passionately about the journey behind the Hays Farm development, describing it as a “dream shared by the Hays family, the residents… the county commission, and the city of Huntsville.”
He credited the collaboration between public and private entities for the project’s success, including the city’s investment in relocating Grissom High School and attracting new businesses like Publix.
Hays emphasized the long-term vision behind the development, noting, “We built a master plan community in South Huntsville… around education, because we got Grissom High School, around quality of life with a 500-acre park, and around habitat protection.” He pointed to the substantial economic impact, with “500 million—that’s a half a billion dollars—that’s either completed or under construction in Hays Farm.”
For Hays, the impact on surrounding property values is a major achievement, describing it as “a winwin-win situation” where the city, residents, and developers all benefit. He concluded, “The dream of revitalization, stabilization, and resurgence of South Huntsville is a reality… and we’re proud to put our name on this one.”
The event underscored the broader impact of the Hays Farm development on the region. Beyond the 500-acre park and extensive trail system, the project includes new commercial spaces and a revitalized Home Depot center.
Jeff Enfinger, a key figure in the development, shared plans to transform the shopping center into a more
ories will be made,” Robinson noted.
Development Marks Milestone in South Huntsville
by Noah Logan/Hays Farm
modern space with new businesses.
“By Christmas of next year, that should all be redone,” he said, aiming to attract lifestyle-focused businesses to the area.
As the project moves forward, leaders expressed optimism about the future of South Huntsville. With its blend of preserved natural areas, new amenities, and enhanced connectivity, Hays Farm is poised to become a centerpiece for the community.
Reflecting on the journey, Robinson concluded, “It is really an honor to work with all of these partners to literally make a vision a dream come true.”
The community’s next steps include watching these plans take shape and seeing the Hays Farm development continue to evolve for current and future residents.
One such recent event saw a few of these local leaders excitedly welcomed a brand new park in South Huntsville.
Mayor Battle was joined by Councilwoman Robinson and several other City officials on Tuesday as they broke ground on The Park at Hays Farm.
The new nine-acre park will be located at 801 Haysland Road near the Hays Farm shopping complex. Construction will take about 14 months to complete and the park is set to open in fall 2025.
“This long-anticipated project will provide residents in south Huntsville
the type of park that we’ve seen in other parts of the city,” Mayor Tommy Battle said. “This park will be versatile enough to be a buzzing hub of activity for friends and families while also providing quiet areas away from the hustle and bustle of daily life. It’s something that everyone will be able to enjoy.”
Some of the park’s features will include a one-acre lake and a waterfall feature that will give the greenspace a distinctive look for photography sessions. At the main entrance, an entry portal will house two family restrooms. There will also be a pavilion for group events, unique seating spaces for picnics and open space for children to play and explore while accommodating activities such as kite flying and frisbee throwing.
Other amenities include a fitness court in conjunction with Arts Huntsville, walking paths and connectivity to the City’s greenway network along with ample parking and LED lighting.
Near the school, there will be stone signs that act as a gate and a
plaza for pedestrians as they cross the street. Numerous wide walking trails will wind throughout the park.
Centered from the pavilion will be a windmill that has been relocated from the Hays family farm and serves as the logo linking the park to the Hays Farm mixed-use development.
“We are immensely grateful to the Hays family for their invaluable partnership in this pivotåal project,” District 3 Council Member Jennie Robinson said. “Their dedication to preserving Huntsville’s natural resources while creating opportunities for recreation and education is truly commendable. From the Hays Nature Preserve to The Park at Hays Farm, their vision and stewardship
have enriched our community.”
Councilwoman Robinson also spoke about how the park is just the newest of many exciting additions to the City’s third district.
“Freedom Real Estate just opened their first building in the district, The Liam is now leasing apartments and townhomes, and we thank John Gilbert, the developer. Camden securities, is going to be putting in a wonderful entertainment district with restaurants and places for people again to live, work and play here in this area and our city administrator, John Hamilton, has been an important part of bringing those stakeholders together on this project in particular,” said Robinson. w
ChatGPT can “Think” and What That Means for 2025 and Huntsville
A new version of ChatGPT came out in September, and a small little word on the screen showed me we were stepping again into a new future. I asked the new model a complicated question, and the dot blinked as it said, “Thinking.” Then, that phrase was replaced with “Reviewing options” and “Calculating risks.” These phrases were directly related to what I had asked.
Next, I gave it math and coding. It again thought and gave me correct answers. What is going on? This program is supposed to be just a large language model; what is it thinking? The concept is called chain of thought. It’s still using large language model generation to spit out predictive text (just like your iPhone’s text messages but times a billion). But now, it looks at a generation, creates quality and accuracy questions, and then resolves those into another generation. To keep it efficient, Open AI does not show all of this happening but instead presents words like “thinking.”
Here’s the thing- it’s incredibly effective. ChatGPT o1 scored in the 89th percentile of coding competitions and an 83% score on the International Mathematics Olympiad. That safe ground we were all standing on - at least it can’t code well - just got torn out from under us. The name even o1 is OpenAI’s way of stating that all versions from here on will be using these reasoning methods.
Over the last few months, I’ve been traveling around north Alabama and even out of state to talk about AI and its implications on our workforce. I’ve held several trainings on the use of ChatGPT and AI more broadly. This article does not have enough room to fit all the subjects that I’ve covered. In-
stead, I’ve built this page out on my website, which takes about 30 minutes to read and will get you well on your own path of using ChatGPT o1 and other functions in a meaningful way. This page contains popularly requested information as I have presented here locally: https://www.zellusmarketing. com/hsv-gpt/ Huntsville, like every other city that has a heavy population of white-collar workers, is going to experience massive changes. It may not have hit the mainstream government quite yet as much, but there are people you know who have been affected. If you have a Huntsville entrepreneurial friend who does graphic design, concept art, voiceovers, or content writing, they will likely tell you that work is either shifting or outright disappearing. Many companies in town have started pilot projects to get this technology into practice. We have even had government agencies come as guest speakers to the AI Huntsville (the task force created by the Mayor) to show us how they are working on projects.
Rather than trying to convince
you further, I want you to do this instead. Get on a paid ChatGPT account if you can and put in the following: “I’m still learning about ChatGPT. I’m not sure how to use it and get personal and professional value out of it. In fact, I think I’d rather wait until this technology is more mature. Prove to me in a logical and mathematical way what the future holds if I choose to use this technology now versus waiting until it is fully developed and widely adopted.” Try this in both 4o and o1 and notice the differences. I won’t give any spoilers.
What does this mean for next year? While we are all quite distracted with football, hurricanes, and elections, billions of dollars and tens of thousands of people are working relentlessly to further this tech. Several high-performance AI solutions, such as Sora, OpenAI’s video generation tool, are not yet available.
The closed access to cuttingedge tech such as Sora is likely due in part to the elections we are about to have. With so much chatter already happening on AI content, the bleeding-edge tech is likely being
By: Carl Holden
withheld to avoid more issues. No matter who wins this election, the cuffs are off once we pass the election and some experts are speculating that we will see even more releases of AI in 2025.
Empowered by an AI Executive Order, Microsoft and other big companies are meeting daily on how to get the government (the biggest potential AI customer) comfortable and securely using AI. Once they figure it out, will you and your company be ready? Did you know that over 100 contracts in SAM.gov contain AI requirements to complete the contract?
Couple all of this with the AIpowered AR glasses of Meta and the autonomous robotics developments in dozens of companies, this simply isn’t going to slow down. It will permeate work, entertainment, and even our homes.
As someone who uses this tech every day, I can tell you that I produce and accomplish far more than I used to accomplish. I believe you can too if you give some time and effort. Need ideas? Check out that page or ask me on LinkedIn! w
“AI Talks” is a series from the Huntsville Business Journal on Artificial Intelligence and its applicability to the world of business. Each month, HBJ plans on bringing you interesting topics led by our contributing expert writer, Carl Holden. This series also introduced another new “writer” to our journal: Artificial Intelligence itself. Using Chat Generative Pre-trained Transformer (ChatGPT), we plan on bringing our readers an “article” written directly by AI. While AI cannot currently write a news article with fully original sources, this series hopefully will introduce our readers to the nuances of Artificial Intelligence in the modern age of business.
Carl Holden, Creative Director of Zellus Marketing
AI Revolution in Huntsville: What ChatGPT and Emerging Technologies Mean for 2025
The future of AI is unfolding rapidly, and nowhere is this more evident than in Huntsville, Alabama—a city known for its innovation and tech-driven industries. The recent advancements in AI, particularly the introduction of ChatGPT o1, are reshaping both professional and personal landscapes. This new iteration of AI isn’t just another software update; it represents a significant leap forward in reasoning capabilities, with real-world applications that are already being felt in industries across the region.
and risk falling behind?
ChatGPT o1’s “thinking” feature demonstrates how AI has evolved to not only process information but also reason through problems, posing an undeniable question for the workforce: What will this technology mean for business in 2025?
Huntsville, with its strong population of engineers, defense contractors, and white-collar professionals, is poised to see significant impacts. Local industries, particularly in tech, graphic design, and content creation, are already feeling the effects. Many companies have launched AI pilot projects, and government agencies, through initiatives like AI Huntsville, are exploring ways to integrate AI into operations.
The numbers don’t lie: ChatGPT o1 has scored in the 89th percentile in coding competitions and achieved an 83% score in the International Mathematics Olympiad—indicators that AI is now breaking into areas previously seen as safe from automation. This leap forward in capability has companies across Huntsville considering how to leverage AI for competitive advantage, especially in a tech-heavy environment.
For business leaders, the question is no longer if AI will impact your operations but how soon. The AI Executive Order signed by the government is a clear sign that AI adoption is not just a trend but a top priority. Companies will need to ask themselves: Will you be ready when AI becomes mainstream, or will you wait
AI isn’t waiting for anyone. With over 100 federal contracts on SAM.gov already requiring AI integration, the tech is quickly becoming a staple in government and defense operations—industries that are at the heart of Huntsville’s economy. As 2025 approaches, leaders in both private and public sectors need to assess their readiness for this AI revolution.
While the wider public may be distracted by current events like elections and sports, behind the scenes, billions of dollars are being invested in AI technologies like OpenAI’s video generation tool, Sora, and Meta’s AI-powered AR glasses. These advancements promise to permeate every corner of life—from work to entertainment and beyond.
For Huntsville businesses, the question remains: Will you be at the forefront of this technological wave, or will you be playing catch-up?
Now is the time to explore, experiment, and invest in understanding AI’s capabilities. If you haven’t yet adopted AI in your workflows, start small. Sign up for a paid version of ChatGPT, ask it to solve real-world problems, and watch how the future of business begins to unfold right before your eyes.
Are You Ready for 2025? As AI innovation accelerates, 2025 will likely usher in an era where AI isn’t just a tool, but a necessity. Whether through the upcoming explosion of AI-driven solutions post-election or through developments in autonomous robotics, it’s clear: AI is here to stay, and Huntsville’s business community must be prepared. w
Chat
IronMountain Solutions CEO Hank Isenberg Honored with 2024 Community Philanthropy Award
The Community Foundation of Greater Huntsville has named Hank Isenberg, CEO of IronMountain Solutions, as the recipient of the 2024 Community Philanthropy Award. This prestigious award is presented annually to individuals or families who exemplify exceptional generosity and commitment to improving the quality of life in the Huntsville community.
Melissa Thompson, CEO and President of the Community Foundation, expressed her admiration for Isenberg’s impact, stating, “Generosity is an investment in the future you wish to see. Hank Isenberg has been a force for good, and his generosity has touched
every corner of Huntsville and beyond. We are honored to recognize him as this year’s award recipient.”
The announcement was made during the 15th annual Summit on Philanthropy, held on October 15, 2024, at the Von Braun Center’s Saturn Ballroom. The event celebrated local philanthropy and recognized past award recipients, welcoming Isenberg as the newest honoree.
In response to receiving the award,
By: Gus Wintzell / Photo by Steve Babin
Isenberg shared his gratitude.
“This recognition humbles me, as it reflects the support and inspiration I’ve drawn from those around me. I believe that even small acts of kindness can create a significant impact, and I am privileged to be part of a community that values generosity so deeply, said Isenberg.
Isenberg’s leadership at IronMountain Solutions extends beyond his professional achievements, as he fosters a culture of giving that supports local nonprofits and drives positive change throughout the region.
His legacy of service and kindness will continue to uplift the community for years to come. w
Small Business Saturday Promotes Local Retailers in Huntsville
Traditionally used to denote the opening day of the holiday shopping season, Black Friday today extends beyond the first Friday after Thanksgiving.
Many stores begin sales on Thanksgiving night and continue them online with Cyber Monday.
Black Friday sales still drive the year’s biggest shopping day.
Black Friday online sales reached their highest point ever last year, according to Forbes. In-store traffic also increased in defiance of trends noted since the pandemic.
Small Business Saturday was started by American Express in 2010 to boost small business retail sales on the Saturday between Black Friday and Cyber Monday.
Some Huntsville businesses use Small Business Saturday to boost revenue.
Carl Powel, owner of the Lego store Bricks and Minifigs, said his store runs sales for the whole weekend, starting with “Block Friday” and continuing with Small Business Saturday.
While Powel says they have yet to see
a significant return on Small Business Saturday-specific marketing, he does feel it is worth continuing to highlight that day.
Jeff Bennett of Bennett Nurseries uses the seasonal sale days to spur what is typically the slow season for his business.
“We usually have a Black Friday Sale that changes names to Small Business Saturday to promote some of our plant material for Fall and Winter planting,” said Bennett.
“The nursery business is very seasonal, with Spring being our busiest time of year.
Black Friday and Small Business Saturday fall on the backside of our Fall season, so we use the opportunity to have sales starting on that weekend that may continue until the end of the year.”
Bennett said that Small Business Saturday sales don’t have a huge impact on his business’s bottom line.
“For us, I think it is important to promote not only the small businesses but also the locally owned companies”, said Bennet.
“Although I am excited that Huntsville is attracting new people and new businesses, we need to promote the companies that have been here all along, serving the locals and helping Huntsville grow into the city it has become over the past 50 years,” continued Bennett.
Most local small retail businesses will be open and ready for business on Black Friday and Small Business Saturday.
Shopping at small local businesses is a great way to “gift
By: Heather Alfonso
with something from a local home decor store.
Need some hints?
Any plant lover would appreciate a gift certificate from Bennett Nurseries.
For the dedicated Lego fan, Bricks and MiniFigs stocks hard-to-find discontinued sets.
New homeowners would be delighted
And for the musicians on your list, one of the local music shops is sure to have something just right.
No matter who you’re shopping for the upcoming holiday season, a small local Huntsville business is sure to have just the thing. w
outside of the box” while supporting your neighbors.
The Growing Wealth Gap: A Look at the Disparity Between Renters and Owners
By: Matt Curtis
There’s an increasing wealth gap in the US between homeowners and renters.
The median net worth of a homeowner as of 2022 was $396,299 vs only $10,400 for renters. This 40x difference is increasing as the median wealth gap has grown by 70% over the past 33 years.
That gap is likely to increase because both sides of government continue to push deficit spending, which drives inflation. As we print more and more dollars, the cost to buy homes in terms of dollars will continue to increase.
Homeowners generate their 40x wealth in four ways.
The first way is through appreciation, i.e. typically inflation, of the property. What differentiates real estate from most other investments is leveraged appreciation. For example, if you invest 5% down on a property and the price of the home increased by 5%, then you doubled your down payment in a single year!
The second way is through principal reduction. A portion of each payment includes principal reduction on your loan amount. This acts like a savings account. It’s accessible to you whenever you sell or pull equity out of the property.
The third wealth generating benefit to home owners is tax savings. Consult your tax advisor, but most people are
able to deduct their interest and much of their closing costs on their taxes.
If you’re an investor, you’re likely able to depreciate the asset and offset taxable gains on the property.
Why is that the case? For two main reasons, first we’re a debtor nation and the government needs you to take out a loan for them to print more money. Second, the government is terrible at providing housing, so they incentivize investors to provide rental housing.
The final way to build wealth through home ownership is locking in your mortgage payment versus having your rent increase year after year.
Homeowners on average have a cost to income ratio of around 17% vs renters of around 30%. The difference in the 13% adds up for homeowners to give them additional funds to build their networth by buying more assets, such as real estate. w
Matt Curtis of Matt Curtis Real Estate
By: Matt Curtis / Photos courtesy of Matt Curtis
UAH Celebrates 10 Years of SWIRLL and Announces New Partnership to Enhance Severe Weather Research
Zeb Leffler is a second-year Master’s student at the University of Alabama in Huntsville’s Department of Atmospheric and Earth Science.
In the spring of 2023, Leffler was the operator and driver of the MAX (Mobile Alabama X-Band Radar) weather truck for a 15-hour field campaign when an EF3 tornado touched down in Hazel Green.
On Friday, October 18, Leffler was providing tours of the truck as part of the 10 year anniversary celebration of UAH’s SWIRLL, the Severe Weather Institute -- Radar and Lightning Laboratories. Leffler laughed when asked about the MAX truck’s built-in microwave -- it’s a common question.
“Our deployments can last anywhere from 12 to 15 hours. We can have a team of two to three people in this truck for that long. Especially if you’re doing an overnight deployment, you’ll need something -- like a cup of coffee or ramen,” Leffler told the Business Journal.
Leffler’s career ambition is to be a National Weather Service forecaster, relaying weather warnings and forecast advisories to the public and to television stations. He is on track to graduate this coming spring.
Leffler was one of a number of faculty, researchers, and students on hand to answer questions at the afternoon gathering.
In addition to marking the 10 year anniversary, representatives from
SWIRLL also announced a partnership with the Flexible Array of Radars and Mesonets (FARM) team.
The FARM team is led by scientists Dr. Karen Kosiba and Dr. Josh Wurman, who are based in Boulder, Colorado.
The partnership between UAH and FARM positions the Huntsville university as the largest and most comprehensive mobile radar and observing facility in the United States.
Members of the UAH community -- faculty, staff, students, and alumni -- gathered to mark the an-
niversary and the new partnership.
Dr. John Christy, Alabama State Climatologist and professor in the Atmospheric and Earth Science department, opened the formal remarks at the event.
“Alabama has high impact weather. We have tornadoes, hurricanes, ice storms, drought -- you name it. But the event on April 27, 2011, in which 62 tornadoes ravaged the state of Alabama, could not be left unaddressed,” said Christy.
The calamitous outbreak of storms caused Governor Robert Bentley, then-governor of Alabama, to create a committee tasked with identifying weather threats and their impacts.
The SWIRLL facility was built as an answer to the recommendations of the report.
President Chuck Karr teased that he tries to say “yes” to every invitation that he receives but he did turn Christy down when he offered Karr
By:
the opportunity to ride along on a tornado chase.
All joking aside, Karr said he deeply appreciates the work done by the SWIRLL team.
“I want to take a minute to personally thank all of you who are involved with the SWIRLL team,” said Karr. “The work you do is important, it’s impactful, it’s highly recognized, and it saves lives.”
Guests had the unique opportunity to view the UAH and FARM weather trucks, and tour the SWIRLL facility -- which features a
Sarah Zupko /
Photos by Sarah Zupko
ENVIRONMENT
spiral staircase that mimics the shape of the Southeast’s most violent and amazing weather formation.
Kosiba said that while some of the finer details of the new collaboration are still being ironed out, she does anticipate that the collaboration between UAH and FARM will be both in-person and remote in nature.
“We’re hoping to give students access to all this different research and instrumentation,” Kosiba told the Business Journal. “Having both Alabama and Colorado, obviously that’s a lot of weather to cover.”
The integration of the FARM systems will allow students and re-
searchers to look at weather patterns that are shared by both Alabama and Colorado, while also examining weather that is unique to each of the two states. The relationship will also allow SWIRLL to expand its regular operations into the Great Plains and the Midwest.
Kosiba hopes that the collaboration between UAH and FARM will be a long lasting and fruitful partnership which results in the development of new technology and new instrumentation.
SWIRLL is located on Bradford Drive, on the west side of the UAH campus. w
BAE Systems Completes Delivery of 400 Advanced Missile Warning Systems to U.S. Army
BAE Systems has delivered 400 2-Color Advanced Warning Systems (2CAWS) to the U.S. Army as part of the Limited Interim Missile Warning System (LIMWS) program.
Designed to protect utility, heavy-lift, and attack helicopters, the goal of these missiles is to enhance the survivability of Army aircrews by using multi-spectral sensors and machine learning algorithms to detect and counter sophisticated missile threats.
Dave Harrold, Vice President of Countermeasure & Electromagnetic Attack Solutions at BAE Systems, emphasized the company’s commitment to protecting Army aviators.
“We’ve worked closely with Army Aviation to provide cutting-edge capabilities that enable warfighters to execute missions in contested environments,” Harrold said.
2CAWS-equipped helicopters have
already flown thousands of operational hours, utilizing BAE Systems’ Common Missile Warning System (CMWS).
The systems are developed at BAE’s facilities in Huntsville, Alabama, and Merrimack, New Hampshire. w
Local Company Secures $400 Million Anti-drone System Contract with U.S. Marine Corps
Huntsville-based Invariant and California’s Anduril Federal have been awarded a $400 million contract by the U.S. Marine Corps Systems Command to deliver a Counter-Unmanned Aircraft System Engagement System.
The contract covers hardware, software, and support services, with work to be conducted at both companies’ facilities in Huntsville, Alabama, and Costa Mesa, California.
The firm-fixed-price, cost-plus-fixedfee, indefinite-delivery/indefinite-quantity contract includes an initial order for First
RECOGNITION
HudsonAlpha Institute Name Dr. Florencia Behn as New Vice President for Research Administration and Development
HudsonAlpha Institute for Biotechnology has appointed Dr. Florencia Behn as its new Vice President for Research Administration and Development, effective November 1, 2024. In her new role, Dr. Behn will lead the institute’s research administration, overseeing policies and strategic partnerships with external organizations. She will also collaborate with Chief Scientific Officer Dr. Rick Myers to represent HudsonAlpha’s research mission on various committees and workgroups.
“We are thrilled to have Dr. Behn in this leadership position,” said HudsonAlpha President Neil Lamb, PhD. “Her contributions to the institute have been invaluable, and I’m excited to see her role expand.”
Starting in 2025, Dr. Behn will also oversee the Strategic Software and Greenhouse teams, ensuring they continue to support the scientific needs of HudsonAlpha’s faculty. She will continue to provide strategic oversight for research communications and the institute’s Trainee Program, which supports graduate students and postdoctoral fellows.
Dr. Behn expressed her enthusiasm for the new role, stating, “I’m honored to continue my work with HudsonAlpha. The institute’s mission of translating research into practical applications through a unique environment of research, entrepreneurship, and education is what drew me here 15 years ago, and I’m excited for what lies ahead.”
Before this appointment, Dr. Behn served as Senior Director of Research Affairs at HudsonAlpha, where she led sponsored projects and helped secure grant funding for various research initiatives. She has also been a research scientist in the Myers Lab. Dr. Behn holds a PhD in genetics from Stanford University and was an AAAS Science and Technology Policy Fellow.
Article Test units and program management support.
The contract spans through October 2031, with a total potential value of $200 million per company over the base period and four additional ordering periods.
The award is funded by $15.46 million from fiscal 2024 Marine Corps research, development, test, and evaluation funds, which must be allocated by the end of the fiscal year. w
Huntsville, Alabama, Has Earned a Spot as One of the Best Cities in the U.S. for Small Businesses, Ranking #4 in CoworkingCafe’s Latest Report
The city’s impressive growth, thriving economy, and supportive business environment have positioned it as a prime location for entrepreneurs looking to launch or expand their ventures.
Huntsville’s small business scene benefits from a combination of factors, including a 31.2% growth in job opportunities and a 10.6% increase in business establishments over the past year. The city’s affordability is also a key draw, with
Huntsville/Madison County CVB Announces New Hire and Promotion
the cost of doing business 12% lower than the national average. These numbers have helped fuel an influx of startups, particularly in the tech, defense, and aerospace sectors.
The city’s strong entrepreneurial ecosystem is bolstered by the presence of over 40 co-working spaces, local business support programs, and a highly educated workforce, with 39.5% of residents holding a bachelor’s degree or higher.
Huntsville’s unique mix of innovation and affordability, along with its rapid population growth of 2.4% annually, continues to attract small businesses and startups looking for fertile ground to grow.
Other cities highlighted in CoworkingCafe’s report include Miami, Florida, which took the top spot for small businesses. Miami boasts a 45.2% growth in business establishments and a robust startup culture, making it an entrepreneurial hotspot. Following closely is Atlanta, Georgia, ranked #2, where 38% of residents hold a bachelor’s degree or higher, and the city’s strategic location has contributed to a 22.6% increase in job opportunities.
Austin, Texas, at #3, remains a techdriven powerhouse, with a 35% growth in job opportunities and a thriving inno-
RECOGNITION
The Huntsville/Madison County Convention & Visitors Bureau (CVB) has welcomed Brooke Isom as its new Administrative Assistant and announced the promotion of Erica Bradford to Tourism Sales Manager.
Brooke Isom, a Huntsville native, joined the CVB team in July and serves as the first point of contact for those reaching out by phone or email. She also manages the CVB’s online events calendar, keeping Huntsville.org up-to-date with events that attract visitors to the area.
A graduate of Grissom High School and the University of North Alabama with a degree in Public Communication, Isom is passionate about her hometown and excited about Huntsville’s growth.
Erica Bradford, who has been with the CVB for six years, was promoted to Tourism Sales Manager on October 1. In her new role, she will focus on promoting Huntsville and Madison County as a destination for leisure group travel and leading the Educational Escapes program for student and youth tours.
Additionally, Bradford will coordinate key annual promotions such as Tourism Month and Culinary Month alongside the Vice President of Tourism, Pam Williams.
“Erica’s experience in hospitality and her dedication to the CVB make her the perfect fit for this role,” said Williams. “We’re excited to see the impact she will have in the leisure travel market and beyond.”
vation ecosystem. Small business owners are drawn to Austin’s vibrant culture and low taxes, further bolstering its appeal for startups and creative industries.
For a full breakdown of the top cities, visit CoworkingCafe’s report. w
Poarch Creek-Owned Media Fusion earns NASA’s Small Business Prime Contractor of the Year award
Media Fusion, a tribally-owned business of the Poarch Creek Indians, has been awarded with the Small Business Prime Contractor of the Year award by NASA’s Marshall Space Flight Center.
The award, presented at the 38th Marshall Small Business Alliance meeting held at the Davidson Center for Space Exploration in Huntsville, highlights Media Fusion’s significant contributions in providing creative services, multimedia support, and technology solutions to NASA.
Richard Williams, CEO of Media
BRIEFCASE
Fusion, expressed gratitude for the recognition.
“It is an incredible honor to be recognized by NASA’s Marshall Space Flight Center. This award reflects the dedication of our team and the strong partnership we have with NASA as we support their mission,” said Williams.
David Brock, NASA’s small business specialist, emphasized the role small businesses like Media Fusion play in advancing key programs, including the Human Landing System and the Space Launch System rocket.
“Small businesses are at the core of America’s successes,” said Brock.
For more information, please visit www.nasa.gov. w
ULA, Northrop Address Rocket Booster Failure During Successful Launch
United Launch Alliance (ULA) launched its next-generation Vulcan
RECOGNITION
Matt Curtis Real Estate has announced the return of Melissa Hotz, a seasoned real estate agent with nearly a decade of experience in the North Alabama market.
Hotz has successfully sold over 500 homes during her career with the firm.
“We’re excited to welcome Melissa back to the Matt Curtis Real Estate team,” said Matt Curtis, Founder of the firm. “Her deep understanding of the North Alabama market and her dedication to client success make her an invaluable asset to both our team and our clients.”
Melissa’s expertise in complex real estate transactions and her client-first approach have consistently delivered outstanding results. As she re-joins Matt Curtis Real Estate, she looks forward to continuing her mission of helping buyers and sellers navigate the real estate market with confidence and success.
rocket on October 4 in the second of two certification flights required for national security missions.
One of two solid-propellant strap-on boosters provided by Northrop Grumman suffered an anomaly of some sort during the climb out of the lower atmosphere, but the Vulcan managed to continue on into orbit.
What impact the issue might have on the Vulcan’s certification is not yet known, but ULA CEO Tory Bruno said it will be investigated.
“The trajectory was nominal throughout,” he said on the company’s launch webcast. “We did, however, have an observation on SRB No. 1, so we will be off looking at that after the mission is complete.”
No other details were provided.
Bruno confirmed the issue with the right-side solid rocket booster (SRB) but noted that the Vulcan maintained its trajectory.
“We had an observation on SRB No. 1, so we will be reviewing that after the mission,” Bruno said, leaving open the question of how this might affect Vulcan’s final certification.
Despite the booster issue, the Vulcan successfully completed the mission’s primary objectives, including demonstrating the capabilities of its advanced Centaur 5 upper stage. The anomaly’s impact on future national security missions is still under review, but the Vulcan remains central to ULA’s strategy as it transitions from the Atlas and Delta rocket families.
With more than 70 missions already booked, including two critical Space Force launches later this year, ULA aims to secure its position as a competitive player in the evolving space industry, alongside rivals like SpaceX. w
Signature Aviation Expands Sustainable Aviation Fuel (SAF) Offering Across Six U.S. Locations
Signature Aviation, the world’s largest network of private aviation terminals, has announced the expansion of its sustainable aviation fuel (SAF) program to six additional U.S. locations. This move follows a supply agreement with Valero Marketing and Supply Company, a subsidiary of Valero Energy Corporation
(NYSE: VLO), to bolster Signature’s commitment to environmental sustainability in aviation.
Starting January 2025, Signature will provide blended SAF at its terminals in the following airports:
• Dallas Love Field (DAL)
• Washington Dulles International Airport (IAD)
• Miami International Airport (MIA)
• Opa-Locka Executive Airport (OPF)
• Palm Beach International Airport (PBI)
• Teterboro Airport (TEB)
With this expansion, Signature will offer SAF at a total of 23 locations, covering 8 of the 10 largest private aviation markets in the United States. The initiative complements the company’s existing SAF availability in California and various other U.S. West Coast locations, as well as select sites in Europe, the Middle East, and Africa.
The agreement with Valero is expected to supply up to 58 million gallons of blended SAF to Signature’s network in 2025. The blend will consist of 35% neat SAF and 65% conventional jet fuel, reinforcing Signature’s sustainability strategy across its Gulf Coast and East Coast locations.
Derek DeCross, Chief Commercial Officer at Signature Aviation, expressed enthusiasm about the expansion: “This is a transformative year for Signature, and by partnering with Valero, we are ensuring a greater supply of blended SAF at key locations. Our goal is to build the most comprehensive SAF supply chain in aviation.”
Signature Aviation’s environmental leadership continues to grow, evidenced by their recent recognition with the Green Power Leadership Award from the U.S. Environmental Protection Agency. Additionally, the company achieved a milestone of 40 million gallons of blended SAF pumped and made headlines with its LAX terminal becoming the second private aviation terminal globally to offer 100% blended SAF, following its San Francisco location.
This latest expansion marks a significant step in Signature’s efforts to promote sustainability in the private aviation industry, as demand for eco-friendly alternatives continues to rise. w
Matt Curtis Real Estate welcomes back top agent Melissa Hotz
