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Curating a Bespoke Selling Experience

Lisa’s motto is simple yet profound: “Luxury service at every price point.” She firmly believes that every client deserves five-star service and that every property should be bought or sold with meticulous attention to detail. Serving Greater Boston, Lisa brings a boutique-style approach combined with sharp business acumen, specializing in the singlefamily and condominium real estate markets. As a Licensed Salesperson and Broker in Massachusetts, Lisa is also a Certified Luxury Home Marketing Specialist (CLHMS) and a Certified Seniors Real Estate Specialist (SRES). She founded the Hospital Home Benefit Program, providing local hospital employees with a tailored real estate platform to buy and sell homes. Lisa’s keen negotiation and communication skills, combined with her strategic marketing expertise, make her a trusted advisor for home sellers, buyers, and investors alike. Her commitment to preparing homes for sale and locating outstanding opportunities has earned her widespread admiration across the real estate community.

Sellers Guide

Lisa Keshet Engel & Völkers Boston

Phone: +1 617-902-8205 lisa.keshet@evrealestate.com

Engel & Völkers Boston

Here’s to New Beginnings Whether it’s your first time selling a house or another step in your property journey, the key to an optimal experience is partnering with the best. With Engel & Völkers, you’ll work with a trusted real estate advisor whose expertise is supported by a reputable local brokerage and a globally recognized real estate brand. Our advisors are passionate about guiding you through the market and finding the right buyer for your property. Engel & Völkers upholds consistently high standards of service worldwide to ensure the satisfaction of our valued clients.

ENGEL & VÖLKERS PROPERTY SELLERS GUIDE

Testimonials

★★★★★

Working with Lisa Keshet was one of the best decisions we made looking to buy our first home in Newton, MA. Although we are local and were somewhat familiar with the area, Lisa took the time to show us around different neighborhoods in multiple parts of the city and surrounding towns. This helped us to understand what sorts of homes we were looking at in each area. Lisa is thoughtful, professional, and responsive. She helped us find a beautiful home despite our many specifications, and was a true pleasure to work with! - Caroline S. & Michael K.

We were so fortunate to meet Lisa Keshet as part of the Frontline program that she founded and runs, that helps those of us on the frontlines of health care purchase new homes. Lisa is an exceptionally talented and highly experienced real estate professional, who was instrumental to us successfully purchasing a property in the competitive Boston market this year. It was especially appreciated that Lisa took a significant amount of time and effort to get to know us personally, and understood from the beginning that our available time to search for properties was very limited by our work schedules. She was patient and flexible, and made herself available at all hours of the day and night by text, email and phone as needed. She was extremely thorough in all of her explanations, and that allowed us to become more savvy about the home-buying process in a relatively short amount of time. She skillfully led us through all the necessary steps in order to put strong offers in on a number of great properties, until one was finally accepted. We are very happy with our new investment purchase, and honestly feel that we couldn't have made it without Lisa's expertise, communication and care for us every step of the way.-Anita K

★★★★★ EMy husband and I worked with Lisa Keshet, the manager of the Frontline Home Benefit Program, for 9 months while preparing our Boston home to sell, selling it and then purchasing another home. She was a great resource: helping us find contractors to paint the house, a real estate attorney to help with all the selling/buying paperwork, an accountant for tax advising, and mortgage brokers. Lisa always kept in communication with us and was patient with all of our questions. Her team took professional photographs and shot an awesome video for the listing and prepared an accurate floor plan. She was with us all the way and we truly appreciated her professionalism and personal attention. We highly recommend Lisa and her team!-Sharon G. & Christian L.

Imagine what your property would look like as part of this global brand.

WHO WE ARE

WHY WORK WITH US

With approximately 1,000 locations across five continents,

An Engel & Völkers real estate advisor invests their time to

Engel & Völkers has access to a powerful global network of

monitor and understand the local real estate landscape as

potential buyers. We not only reach millions of consumers

well as your unique needs and goals. Through our local

through our sophisticated multi-channel marketing efforts,

market expertise, sophisticated and data driven marketing

but have the added benefit of collaborating with fellow

solutions and collaborative global network, the power of

Engel & Völkers professionals across the globe to

Engel & Völkers is at work on your behalf. Our goal is to

strategically handpick, and refer buyers for the properties

deliver you desired results, to not only meet, but exceed

they seek... like yours.

your expectations, and to provide you with peace of mind as a trusted partner standing beside you through every step of the selling process.

ENGEL & VÖLKERS PROPERTY SELLERS GUIDE

Preparing to Sell

Property staging will help present your property at its best, as well as to capture the emotion of the buyer, who will be making one of the biggest purchases of their lifetime.

Preparing your property to list is one of the most important parts of this process, considering that these efforts can impact the time it may take for your property to sell and its sales price. Together, the most of your sale, including:

•

Scale Back & Organize

•

Deep Clean

•

Paint Walls & Details

•

Remove Personal Items

•

Upgrade Lighting

•

Update Appliances

•

Refinish Wood Floors & Update Carpets

•

Conduct Maintenance Checks

Establishing a Listing Strategy Your property is our focus. At Engel & Völkers, we draw on our extensive experience and up-to-date market statistics balanced with your goals and timeline to determine the optimal asking price to list your property. By conducting a market analysis with a local expert as well as understanding potential buyer objections and the key advantages of your property, we will recommend the ideal pricing strategy to sell your property.

The Power of Staging

Develop a Marketing Strategy

When visiting your property, the goal is to strengthen a

Working with an Engel & Völkers advisor provides you with

potential buyer’s ability to envision your house as their

access to an extensive suite of marketing capabilities,

own. In fact, 81% of buyers say property staging makes it

inclusive of local expertise and global reach.

easier to visualize the property as their future home.1 This can be as simple as rearranging furniture and making a few decor adjustments to highlight your property’s best features and prompt potential purchasers to make an offer.

ENGEL & VÖLKERS PROPERTY SELLERS GUIDE

Our iconic shops are recognized around the globe by travelers. The sight of an Engel & Völkers shop wherever it may be, brings to mind the same expectation of high-end service and exceptional real estate.

YOUR PROPERTY BY DESIGN

GIVING YOU THE EDGE

Capturing the most desirable and distinctive aspects of your

Online exposure provides your property the greatest reach.

property is an important foundation of any marketing

Your listing’s journey begins on evrealestate.com and

strategy. With professional photography, virtual tours and

continues through our exclusive Extensive Domestic &

listing film capabilities, paired with the iconic Engel & Völkers

Global

branding, your property, from its broader attributes to its

unprecedented reach, placing your property in front of

finest details, will captivate potential buyers.

qualified consumers whether they’re next door, in the

Exposure

(EDGE)

platform.

EDGE

provides

Americas or abroad.

ENGEL & VÖLKERS PROPERTY SELLERS GUIDE

DATA DRIVEN INSIGHTS

OFFERS & NEGOTIATIONS

MaX, Engel & Völkers’ proprietary marketing

Engel & Völkers is dedicated to acting in the

intelligence

the

best interest of each client. When it comes

marketing channels that most effectively

to negotiating the ideal terms and prices,

reach and influence consumers most likely to

Engel & Völkers advisors represent their

purchase your property.

clients

platform

deter-mines

with

skill,

dedication

and

transparency.

MARKETING MEASURES

CONTRACT TO CLOSE

From niche mailings and digital campaigns,

Once an offer is accepted, your advisor will

guide you through the final stages of the

exclusive Engel & Völkers publications and

selling journey, including managing your

platforms, there is nothing ordinary about

transaction

the way your property is positioned and

preparations and after sale services to

presented to the market, locally, regionally

support you.

advertising

and

inclusion

with

utmost

care,

closing

and globally.

SHOW TIME Scheduling time for potential buyers to visit your house may seem overwhelming. We’ll help you determine the right approach based on your goals, situation and schedule, whether that includes open houses, private showings or a combination of both. Through clear and open communication, we ensure that you, and your property, are prepared throughout the process.

ENGEL & VÖLKERS PROPERTY SELLERS GUIDE

Packing Tips

Moving Checklist

1. Separate your valuables and important documents, and keep them with you during the move. 2. Prepare a ‘Start-up Kit’ of items and box those up to take with you as well. This way if your belongings arrive late, or you are delayed in unpacking, you will have what you need immediately on hand.

3. Label boxes by items and room to make unpacking an easier process.

MOVING DAY This is the day when your moving strategy

DECLUTTER AND DONATE

CHANGE YOUR ADDRESS

pays off and your focus can be on saying goodbyes and looking forward to what’s

Before you begin packing up boxes, take inventory

Make sure to not only update your address with

next. If possible, leave your appliance

of your furniture and other belongings to decide

friends, family and service providers, but also

manuals and warranty information for the

what to keep and what to purge. If items are not

any mailing clubs, subscriptions and utility

new owner and bring all sets of keys,

worth the effort of packing, moving and unpacking,

companies

garage door openers and any similar loose

consider donating, selling or discarding them.

activating them at your new address.

STRATEGIZE A smooth and successful move is only possible with a plan. Select a moving day to work toward. Identify and engage a moving company as soon as possible – Engel & Völkers is happy to make a local recommendation.

for

both

ending

services

and

items with your advisor or at the property.

PACK

FINAL PREPARATIONS

Purchase your moving supplies including

If you’ve followed the steps above, you should

boxes, moving labels, bubble wrap etc. and

have just a few remaining tasks like minor

begin packing items that won’t be needed

patch and paint jobs, emptying the pantry

between now and your move date. These

and cleaning, alongside packing up final

include things like decorations, photos and

items.

off season clothing. Then, schedule how and when to pack remaining items based on room or another category that will make the unpacking process easier.

ENGEL & VÖLKERS PROPERTY SELLERS GUIDE

Experience Engel & Völkers

t Engel & Völkers, we strive to maintain clients for life. The sale of one property may present the opportunity to find your next home locally, or in one of our many locations across the country or even

around the world. Through our network of trusted real estate advisors we can guide and support you every step of the way now and into the future.

ENGEL & VÖLKERS PROPERTY SELLERS GUIDE

I’m delighted to introduce myself and share a bit about my approach to real estate. My motto, “Luxury service at every price point,” reflects my belief that every client deserves five-star service and that every property—whether large or small —should be bought or sold with the utmost care and attention. As a Licensed Salesperson and Broker in Massachusetts, as well as a Certified Luxury Home Marketing Specialist (CLHMS) and a Certified Seniors Real Estate Specialist (SRES), I have built my career on delivering exceptional results for home buyers, sellers, and investors. My boutique-style approach, combined with sharp business acumen, allows me to skillfully navigate the single-family and condominium markets throughout Greater Boston. I’m also proud to have founded the Hospital Home Benefit Program, which provides local hospital employees with a real estate platform to simplify the process of buying or selling homes. My dedication to preparing homes for sale, my creative marketing strategies, and my commitment to uncovering extraordinary real estate opportunities have earned me the trust and loyalty of many wonderful clients. To ensure seamless transactions, I’ve built a trusted network of professionals, including real estate attorneys, senior mortgage lenders, contractors, designers, and professional stagers, who help support my clients every step of the way. If you’re looking for a real estate professional who combines expertise, personalized attention, and a deep commitment to client success, I’d be honored to work with you.

Warm regards,

Lisa Keshet Engel & Völkers Boston 77 Union Street Newton, MA 02459 Phone: +1 617-902-8205 lisa.keshet@evrealestate.com lisakeshet.evrealestate.com

evrealestate.com ©2023 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated. This advertisement is not an offering. An offering can only be made by prospectus filed first with the department of the law of the state of New York. Such filing does not constitute approval by the department of law. Additionally, depending on where you are located, an offering may require filing with your respective state authorities. Minnesota Registration Number: F-5339