Lisa's Seller's Guide

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Curating a Bespoke Selling Experience

Lisa’s motto s simple yet profound: “Luxury service at every price point.” She f rmly bel eves that every client deserves f ve-star service and that every property should be bought or so d with meticulous attention to detail. Serving Greater Boston, Lisa br ngs a boutique-style approach combined with sharp bus ness acumen, specializing in the s nglefami y and condominium real estate markets.

As a Licensed Salesperson and Broker in Massachusetts, Lisa is a so a Cert fied Luxury Home Marketing Special st (CLHMS) and a Certified Seniors Rea Estate Specialist (SRES). She founded the Hospital Home Benef t Program, prov ding ocal hospital employees with a ta lored rea estate p atform to buy and sell homes.

Lisa’s keen negot ation and commun cation skil s, combined w th her strategic marketing expertise, make her a trusted advisor for home sellers, buyers, and investors a ike. Her commitment to preparing homes for sale and locating outstanding opportunities has earned her w despread adm ration across the real estate community.

Here’s to New Beginnings

Whether it’s your first time selling a house or another step in your property journey, the key to an optimal experience is partnering with the best. With Engel & Völkers, you’ll work with a trusted real estate advisor whose expertise is supported by a reputable local brokerage and a globally recognized real estate brand. Our advisors are passionate about guiding you through the market and finding the right buyer for your property. Engel & Völkers upholds consistently high standards of service worldwide to ensure the satisfaction of our valued clients.

Enge & Völkers Boston

Testimonials

Work ng with Lisa Keshet was one of the best decisions we made looking to buy our first home in Newton, MA Although we are local and were somewhat famil ar with the area, Lisa took the time to show us around different neighborhoods in multiple parts of the c ty and surrounding towns. This helped us to understand what sorts of homes we were looking at in each area. Lisa is thoughtful, profess onal, and responsive. She helped us find a beautiful home despite our many specif cat ons, and was a true pleasure to work w th! - Carol ne S. & Michael K.

EMy husband and I worked with Lisa Keshet, the manager of the Frontl ne Home Benefit Program, for 9 months while preparing our Boston home to sell, sell ng it and then purchasing another home. She was a great resource: helping us f nd contractors to pa nt the house, a real estate attorney to help w th all the selling/buy ng paperwork, an accountant for tax advising, and mortgage brokers. Lisa always kept in communication w th us and was patient w th all of our questions. Her team took profess onal photographs and shot an awesome video for the listing and prepared an accurate floor plan She was with us all the way and we truly appreciated her professionalism and personal attent on We highly recommend Lisa and her team!-Sharon G & Christian L

We were so fortunate to meet Lisa Keshet as part of the Frontline program that she founded and runs, that helps those of us on the frontlines of health care purchase new homes Lisa is an exceptionally talented and highly exper enced real estate professional, who was instrumental to us successfully purchasing a property in the competitive Boston market this year. It was espec ally appreciated that Lisa took a significant amount of time and effort to get to know us personally, and understood from the beginning that our available time to search for properties was very limited by our work schedules. She was patient and flexible, and made herself available at all hours of the day and night by text, email and phone as needed She was extremely thorough in all of her explanations, and that allowed us to become more savvy about the home-buying process in a relat vely short amount of time She sk llfully led us through all the necessary steps in order to put strong offers in on a number of great properties, until one was finally accepted We are very happy with our new investment purchase, and honestly feel that we couldn t have made it w thout L sa s expertise, communication and care for us every step of the way -An ta K

Imagine what your property would look like as part of this global brand.

WHO WE ARE WHY WORK WITH US

With approx mately 1,000 ocations across f ve continents, Enge & Völkers has access to a powerfu global network of potentia buyers We not only reach mi ions of consumers through our sophist cated mu ti-channel marketing efforts, but have the added benefit of col aborating with fellow Enge & Völkers professionals across the globe to strateg cally handpick, and refer buyers for the propert es they seek... ike yours.

An Engel & Völkers real estate advisor nvests their t me to mon tor and understand the local real estate landscape as wel as your unique needs and goals Through our local market expert se, sophisticated and data dr ven marketing so utions and col aborative global network, the power of Engel & Völkers is at work on your beha f Our goal is to deliver you des red resu ts to not on y meet, but exceed your expectations, and to provide you with peace of m nd as a trusted partner standing beside you through every step of the sel ing process

Preparing to Sell

Preparing your property to list is one of the most important parts of th s process, considering that these efforts can mpact the t me t may take for your property to se l and its sales pr ce Together, the most of your sa e, nc ud ng:

Sca e Back & Organize

Deep C ean

Pa nt Walls & Details

Remove Personal Items

Upgrade Lighting

Update Appliances

Ref n sh Wood Floors & Update Carpets

Conduct Maintenance Checks

The Power of Staging

• When visiting your property, the goal s to strengthen a potential buyer’s abil ty to env sion your house as their own. In fact, 81% of buyers say property staging makes it easier to visua ze the property as their future home 1 This can be as simp e as rearrang ng furniture and making a few decor adjustments to highlight your property’s best features and prompt potential purchasers to make an offer

Property staging wil help present your property at its best, as wel as to capture the emotion of the buyer, who wi l be making one of the b ggest purchases of their lifetime.

Establishing a Listing Strategy Develop a Marketing Strategy

Your property is our focus At Engel & Völkers we draw on our extensive experience and up-to-date market statist cs balanced with your goals and timeline to determine the optimal asking price to list your property By conduct ng a market analysis with a ocal expert as wel as understand ng potentia buyer objections and the key advantages of your property, we wi l recommend the dea pric ng strategy to sell your property

Working with an Enge & Völkers advisor provides you w th access to an extensive su te of market ng capab lities, inc usive of local expert se and g oba reach

Our iconic shops are recognized around the globe by travelers. The sight of an Engel & Völkers shop wherever it may be, brings to mind the same expectation of high-end service and exceptional real estate.

YOUR PROPERTY BY DESIGN GIVING YOU THE EDGE

Captur ng the most des rable and distinct ve aspects of your property s an important foundation of any marketing strategy W th professional photography, virtua tours and isting film capabil ties, pa red with the con c Engel & Völkers branding, your property, from its broader attributes to its finest deta ls, wi l captivate potent al buyers

Online exposure provides your property the greatest reach. Your l sting s journey beg ns on evrealestate com and cont nues through our exc usive Extens ve Domestic & Global Exposure (EDGE) platform EDGE prov des unprecedented reach, p acing your property in front of qual fied consumers whether they re next door, in the Americas or abroad

DATA DRIVEN INSIGHTS

MaX, Enge & Vö kers proprietary marketing inte ligence platform deter-mines the marketing channels that most effect vely reach and influence consumers most l kely to purchase your property.

OFFERS & NEGOTIATIONS

Engel & Vö kers is dedicated to act ng in the best interest of each client When t comes to negotiating the idea terms and prices

Engel & Völkers adv sors represent their c ients with sk ll, ded cation and transparency

MARKETING MEASURES CONTRACT TO CLOSE

From niche ma ings and digita campaigns to pr nt advertising and inclusion in exclusive Engel & Vö kers publicat ons and p atforms, there s nothing ordinary about the way your property is positioned and presented to the market, loca y, reg onally and globa y.

Once an offer is accepted, your advisor wil guide you through the final stages of the sel ing journey, including managing your transaction w th utmost care, closing preparations and after sale serv ces to support you.

SHOW TIME

Scheduling t me for potent al buyers to visit your house may seem overwhelming We’ll help you determine the r ght approach based on your goals, situat on and schedule, whether that includes open houses, private showings or a combination of both. Through clear and open communication, we ensure that you, and your property, are prepared throughout the process

Packing Tips

1 Separate your va uables and mportant documents and keep them with you during the move.

2 Prepare a Start-up K t’ of tems and box those up to take w th you as we Th s way f your belongings arr ve late or you are de ayed n unpacking you wi l have what you need immediate y on hand

3. Label boxes by tems and room to make

ng an easier process

Moving Checklist

DECLUTTER AND DONATE

Before you begin pack ng up boxes, take nventory of your furn ture and other be ongings to dec de what to keep and what to purge f items are not worth the effort of pack ng, mov ng and unpacking, consider donating sel ing or discarding them

STRATEGIZE

A smooth and successful move s on y poss b e with a p an Se ect a moving day to work toward Ident fy and engage a moving company as soon as poss b e – Enge & Vö kers s happy to make a oca recommendat on

PACK

Purchase your mov ng suppl es nclud ng boxes moving abels bubble wrap etc and beg n packing items that won t be needed between now and your move date These nclude th ngs l ke decorat ons, photos and off season c oth ng Then, schedu e how and when to pack remaining items based on room or another category that wi l make the unpacking process easier

CHANGE YOUR ADDRESS

Make sure to not on y update your address with fr ends fam ly and serv ce prov ders, but also any ma l ng c ubs subscriptions and uti ty compan es for both end ng serv ces and act vating them at your new address

MOVING DAY

Th s is the day when your mov ng strategy pays off and your focus can be on say ng goodbyes and looking forward to what’s next If poss b e, leave your app iance manua s and warranty informat on for the new owner and bring al sets of keys, garage door openers and any simi ar loose items with your adv sor or at the property

FINAL PREPARATIONS

If you ’ ve fol owed the steps above, you shou d have just a few remaining tasks l ke minor patch and pa nt obs empty ng the pantry and clean ng a ongs de packing up fina tems

unpack

Experience

Engel & Völkers

At Enge & Völkers, we strive to maintain cl ents for life. The sale of one property may present the opportunity to find your next home ocally, or n one of our many locations across the country or even around the world. Through our network of trusted real estate advisors we can guide and support you every step of the way now and into the future.

I’m delighted to introduce myself and share a bit about my approach to rea estate My motto, “Luxury service at every pr ce po nt,” reflects my be ief that every client deserves five-star serv ce and that every property whether arge or smal should be bought or sold with the utmost care and attention

As a Licensed Salesperson and Broker in Massachusetts, as well as a Certified Luxury Home Marketing Specialist (CLHMS) and a Certified Seniors Real Estate Specialist (SRES), I have built my career on delivering exceptional results for home buyers, sellers, and investors My bout que-style approach, combined with sharp business acumen, allows me to skil fu ly navigate the single-fami y and condominium markets throughout Greater Boston

I’m also proud to have founded the Hosp tal Home Benef t Program, wh ch provides loca hospital employees with a rea estate platform to s mplify the process of buying or selling homes My dedication to preparing homes for sa e, my creative marketing strategies, and my commitment to uncovering extraordinary real estate opportunities have earned me the trust and oyalty of many wonderful clients

To ensure seamless transactions, I’ve built a trusted network of professionals, including real estate attorneys, senior mortgage lenders, contractors, designers, and professional stagers, who help support my clients every step of the way If you’re looking for a real estate professional who combines expert se, personal zed attention, and a deep commitment to client success, I’d be honored to work with you

Warm regards, Lisa Keshet

Engel & Völkers Boston

77 Union Street Newton, MA 02459

Phone: +1 617-902-8205

lisa keshet@evrealestate com

lisakeshet evrealestate com

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