ESG x Electrolux

OUR STORY Eurosonic Group Limited (ESG) began life as a market stall on Petticoat Lane before transferring to a grocer's shop on Clapham High Street in the early 60's.

It wasn't until 1974 that Europa Wholesale was officially established in Manchester, specialising in electrical products and goods from the Far East.

Head Office - Trafford Park, Manchester

Europa Wholesale eventually became Europasonic as we developed into a multinational homewares supplier and acquired a range of well-known brands and licenses.

In 2018 Europasonic rebranded as Eurosonic Group Limited, to symbolise our expanding presence and commitments to importing quality goods at the most competitive prices.

In January 2023 our head office moved to new premises in Trafford Park, which features a state of the art showroom. We also have a large, modern distribution centre in Bury.

Distribution Centre - Bury, Manchester

ESG TODAY From a market stall to a multinational supplier, it is safe to say that we have been on quite a remarkable journey.

As a family owned business, we are firm believers that the foundations of a successful business reside in its people.

We are fortunate enough to possess a combination of forward thinking individuals, who also boast a plethora of industry experience.

These attributes have been the driving force behind our development into a trusted partner to UK retailers.

MEET THE DIRECTORS Harpreet Chadha: Group CEO Founder and owner of ESG Ltd, Harpreet is one of the most respected businessmen in the local business community.

Harpreet has a wealth of industry experience in the House, Home and Appliance sector and brings a calm influence and leadership across the wider business.

Brian Robinson: Group CFO Brian joined Eurosonic Group in May 2020 bringing over twenty years experience in the import /wholesale industry. Apart f rom overseeing the finance team Brian who was previously awarded NW Finance Director of the year, plays a vital role in improving operational as well as financial performance.

John Knight: Group MD John Knight joined the business in 2019 and has bought wealth of knowledge and expertise to the commercial arm of ESG Ltd. Holding senior roles at Ultimate Products and RKW Ltd in his 40 years’ experience. He has been a major factor in the development and growth of Daewoo across key categories and has bought strong product development teams into place at ESG Ltd.

Tony Dorgan: Group Sales Director Tony is simply one of the most respected Sales leaders in the industry today. He has over 40 years’ experience across multiple retail channels. He is an expert in the grocer category and is a go to for many business leaders in the UK market today. Behind Tony’s calm demeaner lies an extremely focused and determined Sales leader with a strong ‘Customer First ‘focus.

COMPANY TURNOVER BY CATEGORY

A FEW OF OUR CUSTOMERS

BRINGING YOUR BUSINESS TO LIFE Experienced E-commerce team.

UK based customer support.

Full time copywriting agency supplying optimized content.

Digital Marketing department supplying exciting new images, video and social media content.

Professional photography studio with state of the art editing equipment.

Fully integrated direct dispatch system set up and ready to receive orders.

ESG has access to over 150,000 square feet of purpose built warehouse space.

COMPANY VALUES PEOPLE FIRST

As a business with strong family roots, people always come first. Whether it be our customers, partners or our staff at ESG we go the extra mile to ensure all parties are happy. When following this principle, both business and personal success inevitably follow.

VALUE FOR MONEY

At ESG we are well aware that money does not grow on trees. Being mindful of our customer's budgetary constraints, we offer a wide range of the highest quality products at the lowest possible prices.

TRUST

They say you can always count on your family. The same principle applies here.

ESG's family ethos means that we take pride in providing a reliable service with open channels of communication. Our supply chain system is one of the many examples of why so many retailers have placed their trust in us.

INNOVATION

Our forward thinking community has been the driving force behind the company's remarkable growth. We believe in constantly pushing the limits of our knowledge, whether it be exploring a new market or reaching out to new customers.

SUPPLY CHAIN AND DISTRIBUTIONS

CHINA Our expert sourcing offices in China, Hong Kong, India and UK assists our Product development team.

We work with fully certified and ethically inspected supply partners and factories to ensure our brands and products meet the rigorous demands of our international business partners.

HONG KONG INDIA

ETHICAL POLICY It is the policy of ESG (Eurosonic Group Ltd) to be a conscientious Importer sourcing and supplying a range of products, which offer great value and quality, and which are produced by ethical working practices and conditions.

ESG expects all those involved in the supply chain of our products to respect the rights and wellbeing of their employees, and implement systems and controls aimed at minimising the risk of modern slavery taking place within the organisation or in any of our supply chains.

We expect that our suppliers, contractors and business partners to adhere to the principles in this Code, in accordance with our Policy in order to promote high standards of welfare.

In order to achieve this ESG have adopted many principles incorporated within the Code of labour Practices as established by the internationally accepted Ethical Trade Initiative (ETI), incorporating principles in regards to anti-slavery and human trafficking.

WHO ARE EUROSONIC GROUP LTD? ESG group has been operational in the UK market for 50 years as of 2024. It has built its reputation as a key retail supplier of Household electrical goods with a mix of service, strong supply chain and frequent product development.

We have key license partners in Discount to Grocer sector in Daewoo Electricals which covers SDA (Including: Air Fryers, Coffee Machines, Microwaves, Kettles and Toasters, Bread Makers, Soup Makers and Food Prep) Heating, Cooling and Air Treatment, Floorcare and AV. We believe Electrolux fits perfectly in covering Grocer to premium for the business within the following categories: SDA Heating and Cooling Floorcare Combined UK Market size is approx. £4.71bn as of 2024 with growth anticipated to be around 4-5% increase in the next 4 years.

Floorcare £1.25BN

Heating and Cooling £1.86BN

SDA £1.6BN

UK TARGET RETAILERS

Floorcare is key as its one of our businesses fastest growing categories since its launch in 2021 with predicted revenues on Daewoo Floor to be around £7m for UK Market’s alone.

Electrolux is perfect in this area due to the brands heritage in this category, so I feel it’s feasible to predict positive launch into the UK market. SDA, Heating and Cooling are very strong Heritage categories for our business and combined represents 66% of our UK revenue of £52m. I strongly believe that we can launch significant products to our key retailers withing a 6–8-month window and aggressively grow these markets.

Pricing is critical in each category so a royalty rate of no more than 3% of net invoiced sales ex rebates, would be key to ensuring the licensing agreement is positive and we would also ensure significant marketing spent is attributed to the successful launch and continued growth of the brand.

I would suggest a 5-year UK agreement with option to extend 1 year prior to completion, split as follows.

LAUNCH STRATEGY Initial phase would be product development and roadmap implementation.

Ranges developed and approved in conjunction with Electrolux with sealing process to be agreed.

•

Initial market communication through social and industry channels

•

Launch event with RSVP customers to be agreed in either London or Manchester

•

Key digital strategy for each collection with UCC developed in the run up along with key model enhanced content.

•

Launch Jan 2025 with major retail along with key promotional and marketing strategy accelerate initial growth.

•

Syndicated review partner to be appointed to accelerate range awareness upon initial launch.

•

Website and DTC strategy.

KEY PRODUCT FEATURES AND VALUE •

Environmentally friendly and sustainable materials

•

FSC packaging

•

Recycled plastics

•

High Performance and simplicity to end consumer.

FLOORCARE 10M 8M 6M 4M 2M 2M

0M

4M

6M

8M

10M

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 TO END OF 2025: TO END OF 2026: TO END OF 2027: TO END OF 2028: TO END OF 2029:

SDA 10M 8M 6M 4M 2M 0M

3M

5M

6M

8M

10M

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 TO END OF 2025: TO END OF 2026: TO END OF 2027: TO END OF 2028: TO END OF 2029:

HEATING AND COOLING 8M 7M 6M 5M 4M 3M 2M 1M 0M

2M

3M

4M

6M

8M

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 TO END OF 2025: TO END OF 2026: TO END OF 2027: TO END OF 2028: TO END OF 2029:

VALUE

TURNOVER

3% ROYALTY VALUE

60% MIN

YEAR 1

£7,000,000.00

£210,000.00

£126,000.00

YEAR 2

£12,000,000.00

£360,000.00

£216,000.00

YEAR 3

£16,000,000.00

£480,000.00

£288,000.00

YEAR 4

£22,000,000.00

£660,000.00

£396,000.00

YEAR 5

£28,000,000.00

£840,000.00

£504,000.00

KEY RETAILERS FOR LAUNCH

END OF LINE RETAIL STORES

BRAND POSITIONING High Performance

White Label

Value £

Luxury £

Low Performance

INTERNATIONAL SALES We are exploring new partnerships in the territories of

Germany France Spain and Iberia

Asia Pacific

Latin America

Key Retailers

INTERNATIONAL SALES

The strategy would be to start discussing France, Germany and Spain end 2025 with invoicing planned for 2026 then focus on Latin America and Asia Pacific Region.

Projected turnover combined

VALUE

TURNOVER

3% ROYALTY VALUE

60% MIN

YEAR 2

£2,000,000.00

£60,000.00

£36,000.00

YEAR 3

£4,000,000.00

£120,000.00

£72,000.00

YEAR 4

£6,000,000.00

£180,000.00

£108,000.00

YEAR 5

£8,000,000.00

£240,000.00

£144,000.00