ESG x Electrolux

OUR STORY

Eurosonic Group Limited (ESG) began life as a market stall on Petticoat Lane before transferring to a grocer's shop on Clapham High Street in the early 60's.

It wasn't until 1974 that Europa Wholesale was officially established in Manchester, specialising in electrical products and goods from the Far East.

Europa Wholesale eventually became Europasonic as we developed into a multinational homewares supplier and acquired a range of well-known brands and licenses.

In 2018 Europasonic rebranded as Eurosonic Group Limited, to symbolise our expanding presence and commitments to importing quality goods at the most competitive prices.

In January 2023 our head office moved to new premises in Trafford Park, which features a state of the art showroom. We also have a large, modern distribution centre in Bury.

Head Office - Trafford Park, Manchester

Distribution Centre - Bury, Manchester

ESG TODAY

From a market stall to a multinational supplier, it is safe to say that we have been on quite a remarkable journey.

As a family owned business, we are firm believers that the foundations of a successful business reside in its people.

We are fortunate enough to possess a combination of forward thinking individuals, who also boast a plethora of industry experience.

These attributes have been the driving force behind our development into a trusted partner to UK retailers.

MEET THE DIRECTORS

May 2020 bringing over twenty years experience in the import /wholesale industry. Apart from overseeing the finance team Brian who was previously awarded NW Finance Director of the year, plays a vital role in improving operational as well as financial performance.

John Knight joined the business in 2019 and has bought wealth of knowledge and expertise to the commercial arm of ESG Ltd. Holding senior roles at Ultimate Products and RKW Ltd in his 40 years’ experience. He has been a major factor in the development and growth of Daewoo across key categories and has bought strong product development teams into place at ESG Ltd.

Tony is simply one of the most respected Sales leaders in the industry today. He has over 40 years’ experience across multiple retail channels. He is an expert in the grocer category and is a go to for many business leaders in the UK market today. Behind Tony’s calm demeaner lies an extremely focused and determined Sales leader with a strong ‘Customer First ‘focus.

John Knight: Group MD

Tony Dorgan: Group Sales Director

COMPANY TURNOVER BY CATEGORY

COMPANY VALUES

As a business with strong family roots, people always come first. Whether it be our customers, partners or our staff at ESG we go the extra mile to ensure all parties are happy. When following this principle, both business and personal success inevitably follow.

VALUE FOR MONEY

At ESG we are well aware that money does not grow on trees. Being mindful of our customer's budgetary constraints, we offer a wide range of the highest quality products at the lowest possible prices.

They say you can always count on your family. The same principle applies here. ESG's family ethos means that we take pride in providing a reliable service with open channels of communication. Our supply chain system is one of the many examples of why so many retailers have placed their trust in us.

Our forward thinking community has been the driving force behind the company's remarkable growth. We believe in constantly pushing the limits of our knowledge, whether it be exploring a new market or reaching out to new

SUPPLY CHAIN AND DISTRIBUTIONS

Our expert sourcing offices in China, Hong Kong, India and UK assists our Product development team.

We work with fully certified and ethically inspected supply partners and factories to ensure our brands and products meet the rigorous demands of our international business partners.

INDIA CHINA HONG KONG

ETHICAL POLICY

It is the policy of ESG (Eurosonic Group Ltd) to be a conscientious Importer sourcing and supplying a range of products, which offer great value and quality, and which are produced by ethical working practices and conditions.

ESG expects all those involved in the supply chain of our products to respect the rights and wellbeing of their employees, and implement systems and controls aimed at minimising the risk of modern slavery taking place within the organisation or in any of our supply chains. We expect that our suppliers, contractors and business partners to adhere to the principles in this Code, in accordance with our Policy in order to promote high standards of welfare.

In order to achieve this ESG have adopted many principles incorporated within the Code of labour Practices as established by the internationally accepted Ethical Trade Initiative (ETI), incorporating principles in regards to anti-slavery and human trafficking.

WHO ARE EUROSONIC GROUP LTD?

ESG group has been operational in the UK market for 50 years as of 2024. It has built its reputation as a key retail supplier of Household electrical goods with a mix of service, strong supply chain and frequent product development.

We have key license partners in Discount to Grocer sector in Daewoo Electricals which covers SDA (Including: Air Fryers, Coffee Machines, Microwaves, Kettles and Toasters, Bread Makers, Soup Makers and Food Prep) Heating, Cooling and Air Treatment, Floorcare and AV. We believe Electrolux fits perfectly in covering Grocer to premium for the business within the following categories:

SDA

Heating and Cooling Floorcare

Combined UK Market size is approx. £4.71bn as of 2024 with growth anticipated to be around 4-5% increase in the next 4 years.

Heating and Cooling

SDA £1.6BN

Floorcare £1.25BN

£1.86BN

UK TARGET RETAILERS

Floorcare is key as its one of our businesses fastest growing categories since its launch in 2021 with predicted revenues on Daewoo Floor to be around £7m for UK Market’s alone.

Electrolux is perfect in this area due to the brands heritage in this category, so I feel it’s feasible to predict positive launch into the UK market. SDA, Heating and Cooling are very strong Heritage categories for our business and combined represents 66% of our UK revenue of £52m. I strongly believe that we can launch significant products to our key retailers withing a 6–8-month window and aggressively grow these markets.

Pricing is critical in each category so a royalty rate of no more than 3% of net invoiced sales ex rebates, would be key to ensuring the licensing agreement is positive and we would also ensure significant marketing spent is attributed to the successful launch and continued growth of the brand.

I would suggest a 5-year UK agreement with option to extend 1 year prior to completion, split as follows.

LAUNCH STRATEGY

Initial phase would be product development and roadmap implementation. Ranges developed and approved in conjunction with Electrolux with sealing process to be agreed.

• Initial market communication through social and industry channels

• Launch event with RSVP customers to be agreed in either London or Manchester

• Key digital strategy for each collection with UCC developed in the run up along with key model enhanced content.

• Launch Jan 2025 with major retail along with key promotional and marketing strategy accelerate initial growth.

• Syndicated review partner to be appointed to accelerate range awareness upon initial launch.

• Website and DTC strategy.

KEY PRODUCT FEATURES AND VALUE

• Environmentally friendly and sustainable materials

• FSC packaging

• Recycled plastics

• High Performance and simplicity to end consumer.

FLOORCARE

SDA

VALUE TURNOVER 3% ROYALTY VALUE 60% MIN

YEAR 1

£7,000,000.00

£210,000.00

£126,000.00

YEAR 2

£12,000,000.00

£360,000.00

£216,000.00

YEAR 3

£16,000,000.00

£480,000.00

£288,000.00

YEAR 4

£22,000,000.00

£660,000.00

£396,000.00

YEAR 5

£28,000,000.00

£840,000.00

£504,000.00

KEY RETAILERS FOR LAUNCH

END OF LINE RETAIL STORES

BRAND

Value £

Luxury £

White Label

INTERNATIONAL SALES

We are exploring new partnerships in the territories of

INTERNATIONAL SALES

The strategy would be to start discussing France, Germany and Spain end 2025 with invoicing planned for 2026 then focus on Latin America and Asia Pacific Region.

Projected turnover combined

YEAR 2

£2,000,000.00

£60,000.00

£36,000.00

YEAR 3

£4,000,000.00

£120,000.00

£72,000.00

YEAR 4

£6,000,000.00

£180,000.00

£108,000.00

YEAR 5

£8,000,000.00

£240,000.00

£144,000.00